In a surprising move, Pizza Hut has announced its entry into the burger business with the introduction of their new Cheeseburger Melt. The parmesan-crusted thin crust Melt is filled with beef, applewood-smoked bacon, onions, mozzarella, and cheddar, served with Burger Sauce on the side. Pizza Hut’s Cheeseburger Melt ditches the traditional burger bun and instead wraps all the flavors of a cheeseburger into a crispy thin crust.
To promote their new menu item, Pizza Hut is encouraging burger enthusiasts to cheat on their usual burger chain. The company is dispatching delivery drivers to certain fast-food burger chain drive-thrus, equipped with a QR code displayed on their back windows. Customers who see the cars and scan the QR code to request a better burger will be entered to receive a coupon for a free Cheeseburger Melt and a refreshing Pepsi drink.
Pizza Hut’s decision to venture into the burger business comes as a surprise, but the company is confident in their ability to deliver a superior cheeseburger experience. Lindsay Morgan, Chief Marketing Officer at Pizza Hut, expressed excitement about the brand’s foray into the burger industry, stating that they wanted to make a bold move and give burger lovers something new and delicious.
The Cheeseburger Melt is the perfect meal option for lunch or dinner, with Pizza Hut’s signature Thin N’ Crispy crust loaded with toppings and cheese and baked to melty perfection. The Melt is complemented by a dipping sauce that pairs perfectly with the individual-sized meal. In addition to the cheeseburger variety, Pizza Hut offers Melts in four other flavors: Pepperoni Lover’s, Buffalo Chicken, Chicken Bacon Parmesan, and Meat Lover’s.
Rachel Antalek, Chief Food Innovation Officer at Pizza Hut, explained that the Cheeseburger Melt provides a unique twist on traditional cheeseburgers. The Melt can be dipped into what Pizza Hut claims is the best burger dipping sauce, creating a burger and sauce experience that is unmatched.
Customers can order the Cheeseburger Melt as part of Pizza Hut’s new My Hut Box offer, which allows guests to choose between Melts or a 2-topping Personal Pan Pizza, along with a side of fries or boneless wings and a 20oz drink. The offer starts at $6.99 and is available at select Pizza Hut locations nationwide. Click here to find the closest Pizza Hut location.
*INCENTIVES AVAILABLE FIRST-COME, FIRST-SERVED, WHILE SUPPLIES LAST. QUANTITIES ARE LIMITED. Open to legal US residents physically residing in the 50 US/DC who are 18+ years of age. Ends at 11:59:59 pm CT on 5/20/24, or when all available Incentives are depleted (whichever comes first). A minimum of 7,350 Incentives are available. Limit one (1) Incentive per person. Other restrictions apply. For full Terms, visit thecheeseburger.com/terms.
**My Hut Box and Cheeseburger Melts are offered for a limited time only at select participating locations. My Hut Box Pricing varies based on selection. Pizza entrée includes up to 2 pizza toppings and wings side includes selection of 4 Boneless Honey BBQ or Buffalo Medium wings only. Additional charge for wing sauce. Melts come with 1 dipping sauce, no substitutions. Beverage extra. Exclusions apply.
Pizza Hut’s move into the burger business marks a new chapter for the iconic pizza brand. Pizza Hut has established itself as a leader in the digital and technology space, with over half of its transactions worldwide coming from digital orders. With their entry into the burger industry, Pizza Hut aims to provide an easy and delicious burger experience for its customers.
As a subsidiary of Yum! Brands, Pizza Hut operates over 19,000 restaurants in more than 100 countries. The company is committed to unlocking opportunities for its team members and communities around the world. For more information about Pizza Hut and their new Cheeseburger Melt, visit their website or follow them on social media.
PepsiCo, the parent company of Pepsi, is also involved in Pizza Hut’s venture into the burger industry. PepsiCo products are enjoyed by consumers worldwide, and the company generated over $91 billion in net revenue in 2023. PepsiCo’s product portfolio includes popular brands such as Lay’s, Doritos, Gatorade, and Quaker.
Pizza Hut’s press release, has generated excitement among fast-food aficionados. By introducing the Cheeseburger Melt, Pizza Hut aims to offer customers a distinctive and delightful burger experience. Through this bold initiative, Pizza Hut seeks to entice burger enthusiasts to explore beyond their regular burger joints and discover a new favorite cheeseburger at their pizza establishment. https://blog.pizzahut.com/pizza-hut-enters-the-burger-business-with-new-cheeseburger-melt/
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