The big summer trip is getting harder to pull off. What families are doing instead.

(Tiffany Miller) Ask most Americans about their favorite summer memory, and water shows up somewhere — a lake at dusk, a boat rocking gently, quiet mornings with nowhere else to be. For a lot of them, that feeling has been easier to remember than recreate.

As travel costs climb and traditional vacations feel increasingly complicated, the appeal of something closer to home has grown. Each year, 85 million Americans find it on the water, according to the National Marine Manufacturers Association (NMMA).

Part of boating’s appeal is rooted in nostalgia and connection. Many people are drawn to the kinds of unplugged experiences tied to childhood — time outdoors, shared adventures and uninterrupted moments together. According to a Discover Boating survey, 85% of current boat owners say their fondest childhood memories involved being on the water, with nearly half recalling those experiences before age 13.

The costs look different when stacked against a traditional vacation. According to NMMA, a week at an all-inclusive resort for a family of four runs around $5,000 to $8,000. Boat rentals run around $75 per hour, entry-level boat financing costs a few hundred dollars a month and boat club memberships offer access to multiple boats for a monthly fee, typically $150 to $375 after a one-time initiation fee. Many families are discovering that boating can offer multiple smaller vacations throughout the summer at a comparable cost.

Those lower-commitment options are more than just a budgeting tool — they are a first step into the lifestyle. According to the survey, 45% of prospective boat buyers expressed interest in renting or chartering before committing to a purchase, while interest in boat clubs and fractional ownership also remained high. The survey further found that 49% plan to own within two years, and 46% are focused on boats priced under $50,000.

For Americans deciding how to spend their time this summer, that flexibility may be part of boating’s growing appeal. It offers something many vacations promise but do not always deliver: the ability to truly disconnect and be present — not just once a year, but repeatedly throughout the season.

The pull toward the water may be deeper than nostalgia. Research shows there’s a connection between water and well-being — the sight and sound of water can help people feel calmer, lower stress and support overall wellness. The concept of “Blue Mind” describes the mild meditative state associated with being near, in, on or under water. For families looking to unplug, boating offers a way to step away from screens, slow down and recharge.

Methodology
The quantitative survey was fielded Aug. 22, 2025 through Sept. 12, 2025. It included 500 boat owners and 500 prospective owners. Boat owners are defined as those who own (or used to own) a boat and consider their primary vessel a motorized/power boat or sailboat. Prospective owners are defined as 50% or more likely to purchase a motorized/power boat or sailboat in the future and not a current or lapsed owner.  Note: All insights collected reflect opinions of surveyed boat owners and prospective owners only.

Photo courtesy of Shutterstock

SOURCE:

Discover Boating

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Last Updated on June 25, 2026 by Daily News Staff

(Feature Impact) Magical summer moments – road trips, pool days and warm evenings in the backyard – don’t happen by accident.

In fact, making that magic happen may feel like hard work for parents, according to a survey of American parents commissioned by Borden Cheese that discovered the pressure on adults during the summer months is higher than ever. Between scheduling activities, packing endless meals and keeping the family happy, the pressure to create memorable summer moments can quickly drain all the fun out of it.

A majority of respondents (72%) feel summers used to be simpler in terms of activities and expectations, while 89% of that group said it’s important for their children to experience simple summers.

“Summer is the time for enjoying the sunshine, fresh air, endless day time and quality time with family and friends,” said Jenny Mehlman, senior director of marketing, cheese, taste and flavors at Dairy Farmers of America. “Sometimes we get so caught up in the daily hustle, we forget to slow down and enjoy the little moments. Borden Cheese wants to help parents drop the high expectations, embrace a little bit of the mess and remember how good a simple, relaxed summer can feel.”

It’s clear parents are looking for more relaxing summer breaks, both for their children and themselves. Reclaiming family time can start with hacks that simplify summers, a tactic 81% of parents surveyed said they plan to use. Consider these top suggestions from respondents.

Allow More Flexibility with Children’s Routines

Summer offers a welcome break from the rigid schedules of the school year, and nearly half of respondents (45%) are embracing that opportunity by allowing more flexibility in their children’s routines. This might include later bedtimes, slower mornings or less structured playtime, giving families more room to explore, be creative and enjoy spontaneous adventures – the type that many parents remember from their own childhoods.

Prioritize Fun Over Perfection

The pressure to create a picture-perfect summer can become overwhelming. Instead of striving for elaborate vacations or curated calendars, 39% of parents said they plan to be more lenient with the expectations they place on themselves. This “fun over perfection” mindset allows families to focus on connection as parents spend less time worrying about details and more time enjoying simple pleasures from picnics and pool time to game nights at home.

Plan Simpler Meals

One-third of respondents plan to make simpler meals a regular part of their menu, and the majority of parents (84%) said they rely on quick, reliable meal and snack solutions like mac and cheese, deli meat wraps and simple cheese and cracker boards at least once per week during summer months. That’s why Borden Cheese Individually Wrapped Singles are unwrapping the simple, stress-free summer that parents need with family-friendly recipes, easy meal hacks and nostalgia-inducing weekly giveaways designed to give them a well-deserved break. For example, these Juicy Lucy Cheeseburger Sliders can feel a little “extra” without all the extra work. Beware: They’ll disappear fast.

So relax your expectations, embrace the mess and make space for real, carefree fun again. Visit BordenCheese.com/SimpleSummerFun to find more easy, cheesy meal ideas and learn how to participate in weekly giveaways.

Juicy Lucy Cheeseburger Sliders
Prep time: 10 minutes
Cook time: 8-10 minutes
Servings: 4 (2 sliders per serving)

• 1 pound ground beef
• 4 slices Borden American Melts, quartered
• 2 tablespoons finely chopped onion
• 1 tablespoon steakhouse seasoning
• 8 slider buns, toasted

Toppings (optional):

• burger sauce
• caramelized onions
• pickle chips

1. Preheat grill or skillet to medium heat.
2. Divide beef into 16 balls and flatten into approximately 3-inch patties.
3. Place two cheese squares and onions on eight patties then top with remaining patties and press together. Season with steakhouse seasoning.
4. Cook sliders 4-5 minutes per side, until cooked through.
5. Place on buns and add burger sauce, caramelized onions and pickle chips, as desired. Serve warm.

SOURCE:
Borden

STM Daily News’ Food and Drink section highlights the stories, trends, flavors, and events shaping today’s food culture. From recipes to restaurant news, it keeps readers connected to what’s fresh and worth tasting.

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(Tiffany Miller) For years, homeownership was pitched as the finish line. Save for the down payment, buy the house and build wealth over time. According to new research from Unlock, a company that helps homeowners access the equity in their home, 75% of U.S. homeowners say they have no plan to buy or sell a home this year. That sounds like stability. But as the research reveals, it is starting to feel more like stagnation.

Owning a home turns out to cost more than people thought it would, according to the survey of 2,003 homeowners in the United States, conducted in January 2026. The research found that 65% of U.S. homeowners say it is more expensive than what they expected before they bought. The math goes past the mortgage. Nationwide, property taxes climbed 41% between 2018 and 2025, according to the Lincoln Institute of Land Policy, with home insurance, maintenance and everyday costs piling on top.

Homeowners are cutting back in places that used to be off-limits. Twenty-two percent of respondents reported putting less into retirement to keep up with the cost of owning their home. Another 33% are putting off bigger purchases, like a car. These are not inconsequential cuts. They are cuts to the financial goals owning a home is supposed to make easier in the first place, like building a nest egg, growing an emergency fund or saving for the future.

The pressure shows up in the present, too. Nearly a third of homeowners have less than $1,000 in emergency fund savings. More than half say day-to-day expenses are causing significant stress in their lives.

It is not only about cutting back or feeling stressed about day-to-day expenses. The survey found 19% of U.S. homeowners say they would rather double their commute time to work than take on another monthly payment. For homeowners already paying a mortgage, insurance, taxes and maintenance, another bill ranks below an extra hour in traffic.

Costs are only half the story. Homeowners are also sitting on real wealth, though they cannot always say how much. The survey found almost half of U.S. homeowners are not sure how much equity they have built up in their home, including 28% who say they are not sure how to find out. The average mortgaged home in the U.S. holds about $299,000 in equity, according to Cotality, a data and analytics company.

Ask homeowners how they feel about having equity in their homes and the answers do not quite line up. Sixty percent say the option to leverage home equity provides an extra level of financial security. Yet 48% say they view home equity as long-term wealth and retirement security, and would only leverage it as a last resort. They want the option there. They just do not want to use it.

The result is a kind of holding pattern. Homeowners are paying more, staying put in homes they cannot easily afford to leave and sitting on wealth they would rather not disturb. The usual options come with a catch. Selling means moving. Refinancing means giving up a low locked-in mortgage rate. According to Realtor.com, 51.5% of outstanding U.S. mortgages still carry rates at or below 4%. Taking out a home equity line of credit or home equity loan adds another monthly payment. Each option asks for something homeowners are trying to avoid. The open question is whether the standard options are still the only options. What used to look like a financial finish line is starting to look more like a treadmill.

Methodology

Unlock commissioned Atomik Research to conduct an online survey of 2,003 homeowners in the United States. The margin of error is plus or minus 2 percentage points at a 95 percent confidence level. Fieldwork was conducted from Jan. 24-30, 2026. Atomik Research, part of 4media group, is a creative market research agency.

Photo courtesy of Shutterstock

SOURCE:
Unlock

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