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PURINA AND REDROVER BROADEN SUPPORT OF DOMESTIC VIOLENCE SURVIVORS WITH PETS WITH A NEW VOICE CHAMPIONING THE CAUSE

This October, during National Domestic Violence Awareness Month, Purina and RedRover continue their work to help domestic violence survivors escape abuse with their pets by enlisting the help of new and existing friends to shine a light on the lack of pet-friendly resources for survivors.

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  • Pro Football Defensive End, James Smith-Williams, to wear custom Purple Leash Project cleats for the My Cause My Cleats Campaign during the Week 13 game on December 4, 2022
  • Journalist and Emmy Award-winning talk show host, Tamron Hall, continues to share her personal message and importance of the Purple Leash Project mission with her new puppy, Exodus, by her side

ST. LOUIS /PRNewswire/ — This October, during National Domestic Violence Awareness Month, Purina and RedRover continue their work to help domestic violence survivors escape abuse with their pets by enlisting the help of new and existing friends to shine a light on the lack of pet-friendly resources for survivors. James Smith-Williams, defensive end for the Washington Commanders, and journalist and two-time Emmy Award-winning talk show host, Tamron Hall, will lend their voices as advocates for the Purple Leash Project – a national initiative established in 2019 by Purina and nonprofit RedRover to provide grants, resources and support to help domestic violence shelters better serve the needs of domestic abuse survivors with pets.

Domestic Violence Survivors

In the U.S., 1 in 3 women and 1 in 4 men will experience some form of domestic abuse in their lifetime ranging from physical violence to emotional or financial abuse. For survivors with pets, leaving an abuser can be more difficult due to a lack of resources to support them through pet-friendly shelters and housing. In fact, currently, only 15% of domestic violence shelters in the United States allow pets, and almost half of abuse survivors (about 48%) will delay leaving an abuser if they can’t take their pet with them into a shelter.

It’s an issue that Purina and RedRover have passionately addressed for more than a decade. Enlisting the support of Smith-Williams and Hall is one way to continue to drive awareness, action and advocacy for more pet-friendly shelter across the nation.

“We can always accomplish more together than we can alone, which is why our partnerships with James and Tamron are so critical to the Purple Leash Project mission,” said Nina Leigh Krueger, CEO and President of Purina. “Pets have a unique ability to break down walls, inspire empathy and help us start conversations about tough issues like domestic violence. And the conversations we are having today are driving real change in the way that abuse survivors with pets are served.”

Lacing Up for Purple Leash Project
James Smith-Williams of the Washington Commanders pro football team has worked to raise awareness on domestic abuse prevention for many years. Now, with his dog Luna by his side, Smith-Williams is looking to deepen his commitment to survivors and their pets.

“As a life-long pet lover, pet owner, and domestic violence advocate, I’m proud to represent the Purple Leash Project,” said Smith-Williams. “It’s an honor to use my platform on and off the field to draw attention to the critical importance that pets play in the lives of survivors as companions, healers, and four-legged members of the family – especially during times of crisis.”

Through the My Cause My Cleats program, pro football players can wear their hearts on their feet by picking a cause that’s important to them and representing their chosen organization by way of custom-designed cleats on game day. After their respective game, all players will have the option to donate their cleats to an auction where fans can bid on the cleats. All proceeds will go toward the player’s respective causes, and in Smith-Williams’s case, the proceeds from the sale of his cleats will benefit the Purple Leash Project.

Smith-Williams will reveal his custom-designed, Purple Leash Project-inspired cleats, ahead of the match-up between the Washington Commanders and the New York Giants on December 4, 2022.

“We’re honored to have James Smith-Williams join us this year as a partner, and to have Tamron Hall back with us for a third year,” said Nicole Forsyth, President and CEO of RedRover. “Together, their voices will help to drive change and highlight all that’s already been done to support survivors and their pets. Our collective voices and actions will help bring much-needed awareness to this issue.”

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Continuing to Champion Survivors and Staying Connected
Tamron Hall, a lifelong pet lover whose own sister was tragically killed by an abuser, will continue to be an advocate for survivors in her third year as a Purple Leash Project partner.

“I’m honored to be partnering with Purina and RedRover again. The work they are doing to ensure safe places for domestic violence survivors and their pets is crucial to the survivor’s personal journey,” said Hall. “I can’t imagine having to leave my Bernedoodle, Exodus, in an unsafe environment. It is truly a heartbreaking decision for someone to make, on top of the abuse they have already endured.”

Throughout October, Purina and RedRover are inviting pet lovers to join James and Tamron by supporting the Purple Leash Project.  

  • Amplify: Help raise awareness about the connection between domestic violence and pets by spreading the word on social media using the hashtag #PurpleLeashProject.
  • Watch: On December 4th, as part of the My Cause My Cleats program, James will be wearing specially designed cleats in support of the Purple Leash Project. Be sure to tune into the game.
  • Donate: Visit PurpleLeashProject.com to learn more about the effort and how to make a donation. With a recurring donation of at least $5 a month, or a one-time gift of $60 or more, you’ll receive the Purple Leash Project’s limited-edition purple dog leash or cat collar featuring the Purple Leash Project motto: Walk. Heal. Together.

Looking Forward to 2025
Since the Purple Leash Project was founded in 2019, Purina has provided more than $1 million in funding and is working together with RedRover toward a goal of helping to ensure that at least 25% of domestic violence shelters are pet-friendly by 2025. To date, 34 grants totaling more than $700,000 have now been gifted to domestic violence shelters across the US by Purina providing thousands of safe nights for survivors with pets.  

In 2022 alone, nine Purple Leash Project grants have been given to domestic violence shelters in need of pet-friendly renovations. Most recently, four domestic violence shelters in Missouri, Rhode Island, California and Florida received funding for upgrades that will include converting existing indoor and outdoor spaces to accommodate pets, the installation of pet-friendly flooring and a ‘catio’ – an enclosed cat patio. 

In addition to work done through the Purple Leash Project, Purina is a founding member of the Pet and Women Safety (PAWS) Act Coalition, which works to rally congressional support for key issues impacting survivors with pets. Together with RedRover and other coalition members, Purina continues to advocate for federal resources and funding to provide more survivors the option of pet-friendly shelters and services. Earlier in 2022, the PAWS Act Grant Program received full congressional funding as part of the Consolidated Appropriations Act of 2022, marking the first time since its passage that the PAWS Act has received the fully authorized amount of $3 million in federal funding. 

To learn more about the Purple Leash Project, make a donation or sign up for ongoing updates, visit PurpleLeashProject.com.

About Purina 
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition. 

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Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.

Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.

About RedRover
Since 1987, RedRover has focused on bringing animals out of crisis and strengthening the human-animal bond through emergency sheltering, disaster relief services, financial assistance, and education. Since 2012, RedRover has awarded 176 grants to shelters in 46 states, totaling more than $2.6 million and providing more than 418,700 safe nights for pets. Additionally, Safe Housing grants have created the first pet-friendly domestic violence shelter in ten states!  RedRover has earned a coveted 4-star rating from Charity Navigator, America’s largest independent charity evaluator. To learn how RedRover is creating a more compassionate world, visit RedRover.org.

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How to Protect Your Pet’s Dental Health

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(Family Features) Like humans, pets’ oral hygiene plays an important role in their overall health and quality of life. Common conditions like plaque buildup, tartar and bad breath can escalate to serious health conditions if untreated. 

In fact, by the age of 3, 80% of pets experience some form of dental health issue, and the risk only increases as they age. However, for many pet owners, taking care of their four-legged friends’ oral health is a more difficult habit to maintain than their own daily brushing and flossing routine.

Many veterinarians recommend regular brushing for pets, and a wide array of treats and meal additives complement brushing to help support your pet’s oral health.

Protecting your pet’s oral health begins by talking with your veterinarian, who can provide recommendations tailored to your pet’s specific needs. With that guidance, you can start comparison shopping and reading labels so you can identify quality products. Remember you’re likely to find the greatest success by introducing oral health products as part of your pet’s daily routine early on.

Certifications for Trust and Quality
awarded to products that meet strict standards for controlling plaque and tartar. You can find the seal on packaging as an easy visual indication of the product’s quality standards.

Natural, Effective Ingredients 
Look for products that prioritize safety and health by offering natural, clinically proven ingredients and no artificial additives or chemicals. Seaweed (or kelp) is a preferred ingredient because it contains minerals and enzymes that help reduce plaque and prevent bacteria.

You can find 100% natural and organic kelp in products like ProDen PlaqueOff®, which includes A.N ProDen®, a kelp ingredient sustainably harvested from specially selected locations in the pristine North Atlantic waters off the Scandinavian coastline. Processed through a specialized method in extreme environmental conditions, it attains peak quality and effectiveness, ensuring safety and health for your pet.

Sustainable Practices
Another detail you can gather from the product’s packaging is whether a product manufacturer adheres to environmentally friendly practices and safe ingredient sourcing, which means the product is not only good for pets but also for the planet. This may be evident in certifications or special icons on the packaging, through information about sustainably harvested ingredients or with packaging that itself is environmentally responsible. 

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Tailoring to Individual Pets 
Different pets have different needs based on age, size, breed and oral health status. Selecting the right product may also be complicated by your pet’s allergies or picky eating habits. You can find a variety of ingestible options, including powders, chews or bones like those offered by ProDen PlaqueOff®, to use in conjunction with daily brushing.

  • Powder: Ideal for a seamless addition to your pet’s diet, this is the most economical choice, particularly for long-term use. It’s especially suitable for younger pets as a preventive measure, given its longevity and cost-effectiveness. 
  • Chews: For those looking for an easy-to-administer option that doubles as a reward, chews are the way to go. Additionally, for older pets or those with missing teeth, soft chews can offer a gentle yet effective way to maintain oral health. They’re a convenient choice for pet owners to give as a daily dose without the need for measuring or mixing.
  • Bones: Designed not only to satisfy your dog’s natural chewing instincts but also to aid in dental care, bones are a perfect option for pet parents whose dogs prefer a longer-lasting treat. Bones come in a variety of flavors and sizes, catering to both large and small breeds, making them a versatile way to help keep your dog’s teeth clean and their breath fresh. 

Learn more about protecting your pet’s dental health at us.swedencare.com.

Photo courtesy of Shutterstock (veterinarian examining dog)

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4 Vet-Approved Tips to Show Your Pets Love this Valentine’s Day

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(Family Features) For pet parents in the U.S., Valentine’s Day is another chance to shower their pets with love. This Valentine’s Day, animal lovers can show their affection in special ways.

Extra attention and extra playtime may be in store, but Americans are expected to spend a record $27.5 billion this Valentine’s Day, 32% of whom plan to purchase gifts for their pets, according to an annual survey conducted by the National Retail Federation and Prosper Insights & Analytics.

“Dogs are very in tune with their pet parents’ emotions,” said Dr Aziza Glass, expert vet for Freshpet. “Pups are sure to feel the love from the actions and little things pet parents do.”

Consider these vet-recommended ways to show your pets just how much you love them:

  • Cook a batch of pet-friendly treats: Since the classic Valentine’s Day gifts of chocolate and candies are out of the question for dogs, homemade treats are a great alternative. Dehydrated veggies and fruit treats are easy options. All you need to do is choose pet-safe fruits and vegetables and bake them for a few hours. Some pet-friendly foods include strawberries (loaded with vitamins C, B1, B6, K and more), cranberries (include antioxidants to help prevent inflammation) and beets (packed with fiber, vitamins and minerals).
  • Switch to a fresh, healthy diet: The way to your pet’s heart is often through his or her stomach. One of the best ways you can show your love is by making the switch to fresh food like Freshpet, the leading fresh pet food brand. Freshpet is not only nutritious, but also made with fresh meat and veggies, so it’s great for picky eaters.
  • Create sustainable DIY toys: Sure, you can buy your pup a new toy this Valentine’s Day, or you can make your own with items lying around your house. It’s quick and easy to make a crinkle chew toy. If your dog likes that crinkle sound, try covering an empty plastic water bottle with a sock or two. Your dog will go nuts for the sounds it makes when chewing and it’s a green way to reuse before recycling.
  • Plan a doggie play date: Socialization is important for everyone – dogs and humans alike. Head to a nearby dog park or plan a play date with some neighborhood friends to get your dog out and playing with others. In addition to providing an excuse to run around with friends, your pup will thank you for it later.

By sharing these thoughtful gestures, dogs will be showering their pet parents with kisses, which triggers endorphins in both dogs and humans, reinforcing the bond between the two even more.

Discover more ways to show your pets some love by visiting Freshpet.com.

Photos courtesy of Shutterstock

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SOURCE:
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Vaccine hesitancy among pet owners is growing – a public health expert explains why that matters

Vaccine hesitancy among pet owners is rising, with 22% of dog owners and 26% of cat owners expressing concerns, impacting public health and vaccination rates for pets.

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Pet owners, too, are starting to become concerned about the side effects of vaccines. Noah Seelam/AFP via Getty Images

Simon F. Haeder, Texas A&M University

When most people think about vaccines, they typically think about humans: Experts warn that when large numbers of people are unvaccinated, it can lead to severe consequences, including disease outbreaks and higher rates of illness and death, particularly among the most vulnerable. The economic costs to society can also be substantial.

However, vaccines also provide important protections for our nonhuman companions, including the most common pets: dogs and cats.

Yet, as my research published in 2024 in the American Journal of Veterinary Research and the journal Vaccine indicates, vaccine hesitancy is beginning to spill over into some people’s decisions about whether to vaccinate their pets.

Vaccines and pets

A large body of research has confirmed that U.S. Food and Drug Administration-approved vaccines are safe for most people. Yet vaccines have never been universally accepted, dating back to the first inoculations against smallpox. Vaccine hesitancy, or concerns over getting vaccinated, has only intensified in the wake of the COVID-19 pandemic.

Growing concerns about vaccines have important implications that go well beyond the individual making decisions about whether or not to get vaccinated.

Vaccines generally work through two important pathways. First, for the vaccinated individual, they provide direct protection by reducing the risk of contracting a disease; they also reduce the severity of a disease.

Vaccines also provide an indirect form of protection for society at large through a process commonly known as “herd immunity.” This occurs when a high percentage of people in a community have developed immunity, ensuring that future outbreaks affect fewer individuals and are quickly contained.

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Humans, of course, are not the only species that benefits from the direct and indirect protections of vaccines. However, so far, very little research has examined vaccination in nonhumans.

My recent work specifically sought to extend scientific knowledge about dog and cat owners by using large, national surveys. Many of the findings were positive: The vast majority of cats and dogs have received core vaccines, which provide protection against rabies and other dangerous diseases. Core vaccines are those vaccines that are recommended for all dogs and cats.

Moreover, three-quarters of pet owners trust their veterinarian when it comes to vaccines. And even higher percentages felt confident discussing vaccine-related concerns with their veterinarian. They also understand that many vaccine-preventable pet diseases can be severe.

Pet owners also wanted their neighbors to vaccinate their pets: Most dog and cat owners, more than 80%, supported vaccination requirements for various core and noncore vaccines.

Yet, other findings raise concerns. Most prominently, my study, published in late 2024, identified 22% of dog owners and 26% of cat owners as vaccine hesitant regarding their pets. And although most pets were vaccinated against common diseases, a minority were not. This includes about 4% of dogs and 12% of cats that remained unvaccinated against rabies. For other diseases like parvovirus and distemper, vaccination rates were even lower. The study confirmed similar findings from my earlier 2023 study.

In the same 2024 study, many of the concerns raised by pet owners mirror those of humans: More than half of pet owners question the effectiveness of vaccines.

A cat receiving a rabies vaccine
About 4% of dogs and 12% of cats remain unvaccinated against rabies. Xinhua/Zulkarnain via Getty Images

A similar percentage was concerned about vaccine safety and side effects. Many believed it was better for pets to contract a disease to get immunity than to get vaccinated. About 60% of pet owners thought that pets receive too many vaccines. Strikingly, nearly all pet owners preferred fewer vaccines to be administered to their pets at a time.

Going forward

When people choose to not vaccinate their pets, it can have important implications for society.

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The most immediate impact will be on pet owners. Unvaccinated pets face a higher risk of illness and death from preventable diseases; although vaccines are not completely effective, and in some cases even vaccinated pets may be affected. This may impose substantial financial and emotional costs on their owners.

Veterinarians will also be affected. They may encounter pets with diseases they may not expect to see or have had limited exposure to in the past. The same holds for other professions dealing with pets, including groomers, boarders and walkers.

There are also broader implications for public health: Encounters with rabies, in particular, may become more common. Humans may be directly affected if they are bitten by an infected pet. Pets also come into contact with wildlife, increasing the potential for the further spread of rabies.

From a public health perspective, low vaccination rates for pets are just as concerning as those for humans. I believe that a comprehensive public health strategy is crucial for addressing the growing concerns among pet owners regarding vaccines. Such a strategy should not simply dismiss pet owners’ concerns as conspiracy theories, but should instead adopt a thoughtful approach that takes individuals’ specific concerns seriously.

Simon F. Haeder, Associate Professor of Public Health, Texas A&M University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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