pets
PURINA AND REDROVER BROADEN SUPPORT OF DOMESTIC VIOLENCE SURVIVORS WITH PETS WITH A NEW VOICE CHAMPIONING THE CAUSE
This October, during National Domestic Violence Awareness Month, Purina and RedRover continue their work to help domestic violence survivors escape abuse with their pets by enlisting the help of new and existing friends to shine a light on the lack of pet-friendly resources for survivors.
Last Updated on June 9, 2024 by Daily News Staff
- Pro Football Defensive End, James Smith-Williams, to wear custom Purple Leash Project cleats for the My Cause My Cleats Campaign during the Week 13 game on December 4, 2022
- Journalist and Emmy Award-winning talk show host, Tamron Hall, continues to share her personal message and importance of the Purple Leash Project mission with her new puppy, Exodus, by her side
ST. LOUIS /PRNewswire/ — This October, during National Domestic Violence Awareness Month, Purina and RedRover continue their work to help domestic violence survivors escape abuse with their pets by enlisting the help of new and existing friends to shine a light on the lack of pet-friendly resources for survivors. James Smith-Williams, defensive end for the Washington Commanders, and journalist and two-time Emmy Award-winning talk show host, Tamron Hall, will lend their voices as advocates for the Purple Leash Project – a national initiative established in 2019 by Purina and nonprofit RedRover to provide grants, resources and support to help domestic violence shelters better serve the needs of domestic abuse survivors with pets.
Domestic Violence Survivors
In the U.S., 1 in 3 women and 1 in 4 men will experience some form of domestic abuse in their lifetime ranging from physical violence to emotional or financial abuse. For survivors with pets, leaving an abuser can be more difficult due to a lack of resources to support them through pet-friendly shelters and housing. In fact, currently, only 15% of domestic violence shelters in the United States allow pets, and almost half of abuse survivors (about 48%) will delay leaving an abuser if they can’t take their pet with them into a shelter.
It’s an issue that Purina and RedRover have passionately addressed for more than a decade. Enlisting the support of Smith-Williams and Hall is one way to continue to drive awareness, action and advocacy for more pet-friendly shelter across the nation.
“We can always accomplish more together than we can alone, which is why our partnerships with James and Tamron are so critical to the Purple Leash Project mission,” said Nina Leigh Krueger, CEO and President of Purina. “Pets have a unique ability to break down walls, inspire empathy and help us start conversations about tough issues like domestic violence. And the conversations we are having today are driving real change in the way that abuse survivors with pets are served.”
Lacing Up for Purple Leash Project
James Smith-Williams of the Washington Commanders pro football team has worked to raise awareness on domestic abuse prevention for many years. Now, with his dog Luna by his side, Smith-Williams is looking to deepen his commitment to survivors and their pets.
“As a life-long pet lover, pet owner, and domestic violence advocate, I’m proud to represent the Purple Leash Project,” said Smith-Williams. “It’s an honor to use my platform on and off the field to draw attention to the critical importance that pets play in the lives of survivors as companions, healers, and four-legged members of the family – especially during times of crisis.”
Through the My Cause My Cleats program, pro football players can wear their hearts on their feet by picking a cause that’s important to them and representing their chosen organization by way of custom-designed cleats on game day. After their respective game, all players will have the option to donate their cleats to an auction where fans can bid on the cleats. All proceeds will go toward the player’s respective causes, and in Smith-Williams’s case, the proceeds from the sale of his cleats will benefit the Purple Leash Project.
Smith-Williams will reveal his custom-designed, Purple Leash Project-inspired cleats, ahead of the match-up between the Washington Commanders and the New York Giants on December 4, 2022.
“We’re honored to have James Smith-Williams join us this year as a partner, and to have Tamron Hall back with us for a third year,” said Nicole Forsyth, President and CEO of RedRover. “Together, their voices will help to drive change and highlight all that’s already been done to support survivors and their pets. Our collective voices and actions will help bring much-needed awareness to this issue.”
Continuing to Champion Survivors and Staying Connected
Tamron Hall, a lifelong pet lover whose own sister was tragically killed by an abuser, will continue to be an advocate for survivors in her third year as a Purple Leash Project partner.
“I’m honored to be partnering with Purina and RedRover again. The work they are doing to ensure safe places for domestic violence survivors and their pets is crucial to the survivor’s personal journey,” said Hall. “I can’t imagine having to leave my Bernedoodle, Exodus, in an unsafe environment. It is truly a heartbreaking decision for someone to make, on top of the abuse they have already endured.”
Throughout October, Purina and RedRover are inviting pet lovers to join James and Tamron by supporting the Purple Leash Project.
- Amplify: Help raise awareness about the connection between domestic violence and pets by spreading the word on social media using the hashtag #PurpleLeashProject.
- Watch: On December 4th, as part of the My Cause My Cleats program, James will be wearing specially designed cleats in support of the Purple Leash Project. Be sure to tune into the game.
- Donate: Visit PurpleLeashProject.com to learn more about the effort and how to make a donation. With a recurring donation of at least $5 a month, or a one-time gift of $60 or more, you’ll receive the Purple Leash Project’s limited-edition purple dog leash or cat collar featuring the Purple Leash Project motto: Walk. Heal. Together.
Looking Forward to 2025
Since the Purple Leash Project was founded in 2019, Purina has provided more than $1 million in funding and is working together with RedRover toward a goal of helping to ensure that at least 25% of domestic violence shelters are pet-friendly by 2025. To date, 34 grants totaling more than $700,000 have now been gifted to domestic violence shelters across the US by Purina providing thousands of safe nights for survivors with pets.
In 2022 alone, nine Purple Leash Project grants have been given to domestic violence shelters in need of pet-friendly renovations. Most recently, four domestic violence shelters in Missouri, Rhode Island, California and Florida received funding for upgrades that will include converting existing indoor and outdoor spaces to accommodate pets, the installation of pet-friendly flooring and a ‘catio’ – an enclosed cat patio.
In addition to work done through the Purple Leash Project, Purina is a founding member of the Pet and Women Safety (PAWS) Act Coalition, which works to rally congressional support for key issues impacting survivors with pets. Together with RedRover and other coalition members, Purina continues to advocate for federal resources and funding to provide more survivors the option of pet-friendly shelters and services. Earlier in 2022, the PAWS Act Grant Program received full congressional funding as part of the Consolidated Appropriations Act of 2022, marking the first time since its passage that the PAWS Act has received the fully authorized amount of $3 million in federal funding.
To learn more about the Purple Leash Project, make a donation or sign up for ongoing updates, visit PurpleLeashProject.com.
About Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.
About RedRover
Since 1987, RedRover has focused on bringing animals out of crisis and strengthening the human-animal bond through emergency sheltering, disaster relief services, financial assistance, and education. Since 2012, RedRover has awarded 176 grants to shelters in 46 states, totaling more than $2.6 million and providing more than 418,700 safe nights for pets. Additionally, Safe Housing grants have created the first pet-friendly domestic violence shelter in ten states! RedRover has earned a coveted 4-star rating from Charity Navigator, America’s largest independent charity evaluator. To learn how RedRover is creating a more compassionate world, visit RedRover.org.
SOURCE Purina
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The Farmer’s Dog is expanding its reach through a new retail collaboration with Walmart, a move that will make its personalized, human-grade dog meal plans available to more pet owners across the United States. According to a corrected press release issued March 24, the company’s service will become available through Walmart.com beginning in April, marking The Farmer’s Dog’s first launch into retail.
The New York-based company says the partnership is designed to increase access to minimally processed dog food at a national scale. By working with Walmart, The Farmer’s Dog aims to connect with millions of dog families who may be looking for alternatives to more heavily processed pet food options. The company has positioned itself as a leader in human-grade pet nutrition, emphasizing meals made to support long-term canine health.
Jonathan Regev, CEO and co-founder of The Farmer’s Dog, said the company was founded on the belief that real food can make a meaningful difference in dogs’ lives. He described the Walmart collaboration as an opportunity to meet pet owners where they already shop and to help more dogs eat better and live healthier lives. Walmart also framed the partnership as part of its broader effort to offer customers products and services for every member of the household, including pets.
Since its founding, The Farmer’s Dog says it has served more than 1 billion meals and helped shift consumer attention toward fresher, less processed nutrition for dogs. The company also pointed to published metabolomics research that it says demonstrates health improvements associated with its meals. With the Walmart launch set for April, dog owners nationwide will soon have another way to access The Farmer’s Dog’s personalized meal plans online.
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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
Pup-Peroni is giving dog owners a new reason to show off their pets. The brand has teamed up with Walmart to launch the nationwide #BestPup_Contest, a promotion that will give one winning dog the chance to appear on limited-edition Pup-Peroni packaging sold exclusively at Walmart stores and online.
The campaign ties into Pup-Peroni’s broader “Treat the Best to the Best” messaging and turns social sharing into a high-visibility brand moment. Rather than offering a standard giveaway alone, the contest invites pet parents to compete for something more memorable: a spot on real retail packaging.
How the Contest Works
To enter, dog owners must post a photo or video on Instagram or TikTok from a public account and include a one-sentence caption explaining why their dog is the best. Entries must also include the hashtag #BestPup_Contest and tag @PupPeroni and @Walmart.
According to the announcement, entries are being accepted through May 27, 2026. The contest is open to legal residents of the 48 contiguous United States and Washington, D.C., age 18 or older. No purchase is necessary.
What the Winners Receive
The grand prize winner will receive a $5,000 Walmart gift card and have their dog featured on limited-edition Pup-Peroni Original Beef Recipe packaging beginning in August at select Walmart locations and online. Five runners-up will each receive a $1,000 Walmart gift card, a year’s supply of Pup-Peroni treats, and custom medals.
The promotion stands out because it blends user-generated content, retail exclusivity, and pet-owner enthusiasm into one campaign. For a brand built around the bond between dogs and their owners, it is a smart way to turn everyday social behavior into a branded experience that feels personal and shareable.
Product and Brand Details
Pup-Peroni says its Original Beef Recipe treats are made with real beef as the first ingredient and slow-cooked for 2.5 hours for a tender texture and rich flavor. The product is available at grocery stores and major retailers, including Walmart.
Since 1984, Pup-Peroni has positioned itself as a craveable dog treat brand focused on bringing dogs and owners closer together. This latest Walmart-exclusive contest extends that identity with a campaign designed to celebrate dogs while driving attention both online and in-store.
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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
Raw Pet Food Recall Raises Health Concerns Nationwide—Here’s What Pet Owners Need to Know
A pet food recall tied to dangerous bacteria is raising concerns beyond the Northeast, highlighting growing risks associated with raw pet diets. The recall involves products from Raaw Energy, LLC, a New Jersey-based company, after testing revealed contamination with multiple harmful pathogens.
According to the U.S. Food and Drug Administration (FDA), affected products tested positive for Salmonella, Listeria monocytogenes, E. coli, and Campylobacter jejuni—all of which can cause serious illness in both pets and humans.
Why This Recall Matters Nationwide
Although the recalled products were primarily distributed across Northeastern states, this story has broader implications for pet owners across the United States, including here in Arizona.
Raw pet food diets have grown in popularity in recent years, often marketed as a more natural alternative to traditional kibble. However, veterinary experts and federal agencies have consistently warned that raw diets carry a higher risk of bacterial contamination.
This recall reinforces those concerns, especially as it involves multiple products and several types of harmful bacteria—suggesting potential issues with handling or production safety.
Health Risks for Pets and Humans
One of the most important takeaways from this recall is that it is not just about pet safety—it’s also a human health issue.
- Salmonella and E. coli can cause severe gastrointestinal illness
- Listeria can be especially dangerous for pregnant individuals, seniors, and those with weakened immune systems
- Campylobacter infections can lead to fever, cramping, and diarrhea
Humans can become infected by handling contaminated pet food, touching contaminated surfaces, or failing to properly wash hands after feeding pets.
Pets May Not Show Immediate Symptoms
Another concern is that pets infected with these bacteria may not show obvious symptoms right away. Even healthy-looking animals can carry and spread bacteria in the home, increasing the risk for owners and family members.
When symptoms do appear, they may include:
- Vomiting
- Diarrhea
- Lethargy
- Loss of appetite
Products Included in the Recall
The recall affects multiple raw pet food products, including chicken, beef, turkey, and salmon blends sold in 2-pound and 5-pound tubes with 2025 date codes.
The wide range of affected products suggests this is not an isolated batch issue, but a broader safety concern.
What Pet Owners Should Do Now
If you feed your pet raw food or have purchased products from Raaw Energy, take the following steps immediately:
- Check packaging and date codes carefully
- Do not feed any recalled products
- Wash hands thoroughly after handling pet food
- Sanitize pet bowls, utensils, and surfaces
- Contact your veterinarian if your pet shows symptoms
An Ongoing Investigation
The FDA has not yet assigned an official classification to this recall, meaning the overall risk level is still under evaluation. Additional updates or expanded recalls could follow as more information becomes available.
For now, experts say this serves as a reminder that while raw pet food diets may appeal to some owners, they come with real and sometimes overlooked risks.
The Bottom Line
This recall is more than a regional issue—it’s part of a growing national conversation about pet food safety. For pet owners, the priority is simple: stay informed, handle pet food safely, and act quickly when recalls are announced.
