pets
PURINA AND REDROVER BROADEN SUPPORT OF DOMESTIC VIOLENCE SURVIVORS WITH PETS WITH A NEW VOICE CHAMPIONING THE CAUSE
This October, during National Domestic Violence Awareness Month, Purina and RedRover continue their work to help domestic violence survivors escape abuse with their pets by enlisting the help of new and existing friends to shine a light on the lack of pet-friendly resources for survivors.
Last Updated on June 9, 2024 by Daily News Staff
- Pro Football Defensive End, James Smith-Williams, to wear custom Purple Leash Project cleats for the My Cause My Cleats Campaign during the Week 13 game on December 4, 2022
- Journalist and Emmy Award-winning talk show host, Tamron Hall, continues to share her personal message and importance of the Purple Leash Project mission with her new puppy, Exodus, by her side
ST. LOUIS /PRNewswire/ — This October, during National Domestic Violence Awareness Month, Purina and RedRover continue their work to help domestic violence survivors escape abuse with their pets by enlisting the help of new and existing friends to shine a light on the lack of pet-friendly resources for survivors. James Smith-Williams, defensive end for the Washington Commanders, and journalist and two-time Emmy Award-winning talk show host, Tamron Hall, will lend their voices as advocates for the Purple Leash Project – a national initiative established in 2019 by Purina and nonprofit RedRover to provide grants, resources and support to help domestic violence shelters better serve the needs of domestic abuse survivors with pets.
Domestic Violence Survivors
In the U.S., 1 in 3 women and 1 in 4 men will experience some form of domestic abuse in their lifetime ranging from physical violence to emotional or financial abuse. For survivors with pets, leaving an abuser can be more difficult due to a lack of resources to support them through pet-friendly shelters and housing. In fact, currently, only 15% of domestic violence shelters in the United States allow pets, and almost half of abuse survivors (about 48%) will delay leaving an abuser if they can’t take their pet with them into a shelter.
It’s an issue that Purina and RedRover have passionately addressed for more than a decade. Enlisting the support of Smith-Williams and Hall is one way to continue to drive awareness, action and advocacy for more pet-friendly shelter across the nation.
“We can always accomplish more together than we can alone, which is why our partnerships with James and Tamron are so critical to the Purple Leash Project mission,” said Nina Leigh Krueger, CEO and President of Purina. “Pets have a unique ability to break down walls, inspire empathy and help us start conversations about tough issues like domestic violence. And the conversations we are having today are driving real change in the way that abuse survivors with pets are served.”
Lacing Up for Purple Leash Project
James Smith-Williams of the Washington Commanders pro football team has worked to raise awareness on domestic abuse prevention for many years. Now, with his dog Luna by his side, Smith-Williams is looking to deepen his commitment to survivors and their pets.
“As a life-long pet lover, pet owner, and domestic violence advocate, I’m proud to represent the Purple Leash Project,” said Smith-Williams. “It’s an honor to use my platform on and off the field to draw attention to the critical importance that pets play in the lives of survivors as companions, healers, and four-legged members of the family – especially during times of crisis.”
Through the My Cause My Cleats program, pro football players can wear their hearts on their feet by picking a cause that’s important to them and representing their chosen organization by way of custom-designed cleats on game day. After their respective game, all players will have the option to donate their cleats to an auction where fans can bid on the cleats. All proceeds will go toward the player’s respective causes, and in Smith-Williams’s case, the proceeds from the sale of his cleats will benefit the Purple Leash Project.
Smith-Williams will reveal his custom-designed, Purple Leash Project-inspired cleats, ahead of the match-up between the Washington Commanders and the New York Giants on December 4, 2022.
“We’re honored to have James Smith-Williams join us this year as a partner, and to have Tamron Hall back with us for a third year,” said Nicole Forsyth, President and CEO of RedRover. “Together, their voices will help to drive change and highlight all that’s already been done to support survivors and their pets. Our collective voices and actions will help bring much-needed awareness to this issue.”
Continuing to Champion Survivors and Staying Connected
Tamron Hall, a lifelong pet lover whose own sister was tragically killed by an abuser, will continue to be an advocate for survivors in her third year as a Purple Leash Project partner.
“I’m honored to be partnering with Purina and RedRover again. The work they are doing to ensure safe places for domestic violence survivors and their pets is crucial to the survivor’s personal journey,” said Hall. “I can’t imagine having to leave my Bernedoodle, Exodus, in an unsafe environment. It is truly a heartbreaking decision for someone to make, on top of the abuse they have already endured.”
Throughout October, Purina and RedRover are inviting pet lovers to join James and Tamron by supporting the Purple Leash Project.
- Amplify: Help raise awareness about the connection between domestic violence and pets by spreading the word on social media using the hashtag #PurpleLeashProject.
- Watch: On December 4th, as part of the My Cause My Cleats program, James will be wearing specially designed cleats in support of the Purple Leash Project. Be sure to tune into the game.
- Donate: Visit PurpleLeashProject.com to learn more about the effort and how to make a donation. With a recurring donation of at least $5 a month, or a one-time gift of $60 or more, you’ll receive the Purple Leash Project’s limited-edition purple dog leash or cat collar featuring the Purple Leash Project motto: Walk. Heal. Together.
Looking Forward to 2025
Since the Purple Leash Project was founded in 2019, Purina has provided more than $1 million in funding and is working together with RedRover toward a goal of helping to ensure that at least 25% of domestic violence shelters are pet-friendly by 2025. To date, 34 grants totaling more than $700,000 have now been gifted to domestic violence shelters across the US by Purina providing thousands of safe nights for survivors with pets.
In 2022 alone, nine Purple Leash Project grants have been given to domestic violence shelters in need of pet-friendly renovations. Most recently, four domestic violence shelters in Missouri, Rhode Island, California and Florida received funding for upgrades that will include converting existing indoor and outdoor spaces to accommodate pets, the installation of pet-friendly flooring and a ‘catio’ – an enclosed cat patio.
In addition to work done through the Purple Leash Project, Purina is a founding member of the Pet and Women Safety (PAWS) Act Coalition, which works to rally congressional support for key issues impacting survivors with pets. Together with RedRover and other coalition members, Purina continues to advocate for federal resources and funding to provide more survivors the option of pet-friendly shelters and services. Earlier in 2022, the PAWS Act Grant Program received full congressional funding as part of the Consolidated Appropriations Act of 2022, marking the first time since its passage that the PAWS Act has received the fully authorized amount of $3 million in federal funding.
To learn more about the Purple Leash Project, make a donation or sign up for ongoing updates, visit PurpleLeashProject.com.
About Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.
About RedRover
Since 1987, RedRover has focused on bringing animals out of crisis and strengthening the human-animal bond through emergency sheltering, disaster relief services, financial assistance, and education. Since 2012, RedRover has awarded 176 grants to shelters in 46 states, totaling more than $2.6 million and providing more than 418,700 safe nights for pets. Additionally, Safe Housing grants have created the first pet-friendly domestic violence shelter in ten states! RedRover has earned a coveted 4-star rating from Charity Navigator, America’s largest independent charity evaluator. To learn how RedRover is creating a more compassionate world, visit RedRover.org.
SOURCE Purina
https://stmdailynews.com/category/lifestyle/pets
pets
Cost Management for a Healthy, Happy Furry Friend: 5 Ways to Save Money While Giving Your Pet Excellent Care
You’re not imagining it – like many goods and services, pet care costs have gone up. There are simple ways to keep costs in check, however, while still giving your furry friends the care they deserve.
(Feature Impact) You’re not imagining it – like many goods and services, pet care costs have gone up.
In fact, Healthy Paws Pet Insurance reported a 38% increase in pet services over the past five years with pet parents spending more than $4,200 a year on routine expenses for a cat or dog.
Lots of factors are driving increased costs, from higher ingredient prices for pet food – like meat and grains – to veterinary drug shortages. Add in rising labor and transportation costs and those everyday expenses can start to take a bigger bite out of your budget.
There are simple ways to keep costs in check, however, while still giving your furry friends the care they deserve:
1. Prioritize Preventive Care
Routine checkups, vaccinations and screenings can catch health issues early when they are easier and less expensive to treat. Most pets should see a veterinarian at least once a year, while puppies, kittens and senior pets may need more frequent visits.
Preventive medications play an important role as well. Treating heartworm disease, for example, can cost thousands while monthly prevention costs $15-$30.
2. Focus on Daily Wellness
Consistent exercise helps reduce the risk of chronic conditions and supports overall health. Most dogs benefit from at least 30 minutes of daily activity while cats need regular play to stay active.
Feeding appropriate portions can also help with weight maintenance. Portion sizes vary, but a good starting point is the feeding guidelines on your pet food label, adjusting as needed with your veterinarian’s input.
3. Find Support in Your Community
Many local humane societies and rescue groups offer resources that make pet care more accessible, including low-cost vaccinations, spay and neuter services and discounted supplies.
For seniors, local Meals on Wheels providers can be important resources. With support from PetSmart Charities, many local providers offer free pet food and, in some cases, services like veterinary care and grooming. To date, 20 million pet meals have been delivered through this collaboration, helping keep pets healthy and in loving homes with older adults.
4. Plan Ahead for Unexpected Costs
Even with routine care, unexpected illnesses or injuries can happen – and costs can add up. The PetSmart Charities-Gallup State of Pet Care research revealed 52% of pet parents skipped or declined veterinary care services in 2025, with the majority citing cost as the key barrier.
Pet insurance can help manage risk. Most policies reimburse a percentage of covered veterinary costs after you meet a deductible, helping offset unexpected bills. Plans vary, but average monthly premiums are around $60 for dogs and $30 for cats.
It’s also important to be open with your veterinarian about financial concerns. In many cases, clinics may be able to offer payment plans, or look for low-cost-veterinary care resources in your area.
To find a local provider and learn whether pet support is available in your area, visit mealsonwheelsamerica.org/lovepets.
A Companion Through It All
A devastating cancer diagnosis left Lois hospitalized for eight months. Afterward, she began receiving home-delivered meals through her local Meals on Wheels provider. That connection proved to be a lifeline.
“When I was sick,” Lois said, “the Meals on Wheels volunteers … were the only company I had.”
That changed when a small white kitten with calico markings showed up at her front door. Today, that kitten – now named Grace – is rarely far from Lois’s side.
Though Grace softens Lois’s loneliness, caring for a pet on a fixed income isn’t always easy. For many seniors, it can mean making difficult choices, like stretching groceries or delaying medical care, just to afford pet food and supplies. Through support from her local provider, food is delivered for Grace as part of Lois’s regular meal service, helping keep them both healthy, happy and, most importantly, together.
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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
pets
Wet Noses Brings 5lb Organic Grain-Free Peanut Butter Banana Crunchy Treats to Costco.com
Wet Noses launches a 5lb resealable bag of organic, grain-free peanut butter banana crunchy baked dog treats—exclusive to Costco.com.
Pet parents who read labels like they’re shopping for themselves just got a new bulk-buy option. Wet Noses—best known for its human grade dog treats—has launched a 5lb bag of Organic Grain-Free Crunchy Baked Peanut Butter Banana dog treats, now available exclusively on Costco.com.
What’s new (and why it matters)
The headline is the size: a resealable 5lb format designed for households that treat daily—whether that’s training reps, post-walk rewards, or the “you were patient while I took that call” snack. But the bigger story is the ingredient approach. Wet Noses says the recipe is made with just five certified organic ingredients, built around house-made peanut butter and bananas, then gently oven baked in Wet Noses’ own kitchens to bring out natural aroma and a crunchy texture.
For shoppers used to long ingredient panels, this is the kind of product that aims to keep things simple: no fillers, no surprises, and a recognizable pantry-style recipe.
A classic flavor combo, kept clean
Peanut butter and banana is one of those timeless pairings that feels familiar for a reason—sweet, nutty, and naturally appealing. Wet Noses positions this treat as an everyday staple: a clean, organic option that can rotate into your routine without the “special occasion only” vibe.
According to the company, the treats are grain-free and made with no corn, no wheat, and no soy, with zero artificial additives.
The “bulk value” shift in pet shopping
Wet Noses says the move to a larger bag reflects how the pet category is evolving—where value and quality are expected to coexist.
“Bringing this 5lb format to Costco.com reflects where we see the pet category continuing to evolve,” said Roel Cruz, VP of Sales and Marketing at Wet Noses. “Today’s pet parents are looking for real value without compromising on ingredient quality. This launch pairs one of our most loved recipes with a format designed for everyday treating, delivering the convenience families need and the organic, human grade quality they expect from our brand.”
How they’re made
Wet Noses notes that, like its other products, these Crunchy Baked Treats are oven baked in the company’s WSDA human grade certified, SQF-audited kitchen in Washington State. For consumers, those certifications and audits are meant to signal tighter standards around handling and production.
Who this is best for
If your household goes through treats quickly—multi-dog homes, active training schedules, or anyone who keeps a jar by the door for “good behavior on the way out”—the 5lb resealable bag is built for that pace.
Quick checklist
- Available: Exclusively on Costco.com
- Product: Wet Noses Organic Grain-Free Crunchy Baked Peanut Butter Banana dog treats
- Size: 5lb resealable bag
- Ingredients: Five certified organic ingredients (per the company)
- Free from: Corn, wheat, soy; zero artificial additives (per the company)
- Made in: Washington State, in a WSDA human grade certified, SQF-audited kitchen
Bottom line
The pet aisle is increasingly mirroring the human food aisle—short ingredient lists, recognizable inputs, and “buy bigger, waste less time” convenience. Wet Noses’ new 5lb Peanut Butter Banana Crunchy Baked Treats aim to hit that sweet spot: bulk value without stepping away from organic, human grade positioning.
For more information, Wet Noses can be reached at Sale@wet-noses.com.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
National Parvo Awareness Day
(Feature Impact) April 28, 2026, marks the third annual National Parvo Awareness Day, aimed at bringing awareness to this devastating and often-fatal virus. Canine parvovirus (parvo) is a highly contagious and potentially fatal disease that can affect dogs of all ages, though it is particularly dangerous for unvaccinated puppies.
Early detection is the key to survival. As pet owners, recognizing the signs can save a life. Common symptoms include severe lethargy, loss of appetite, abdominal pain, and persistent vomiting. One of the most critical warning signs is severe, often bloody, diarrhea. If your dog exhibits any of these symptoms, it is imperative to act immediately – every minute counts.
Ask your veterinarian about Trutect™ if your dog is diagnosed with parvovirus. Trutect™, formerly Canine Parvovirus Monoclonal Antibody, is the only USDA-approved treatment for parvo.
While vaccination remains the cornerstone of prevention, knowing the symptoms and seeking rapid veterinary care is essential. This National Parvo Awareness Day, let’s work together to protect our pets.
Learn more at StopParvo.com.
Watch the video below:
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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
