Pizza Hut is bringing back its iconic Heart-Shaped Pizza for Valentine’s Day — and it’s doing it with a pop-culture assist from Backstreet Boys members Nick Carter and Howie Dorough.

Announced Feb. 10, the limited-time collaboration is titled “The Shape of My Heart-Shaped Pizza,” a nod to the group’s hit “Shape of My Heart” and a neat fit for a product that’s basically made for February 14.

A Valentine’s campaign built for social (and nostalgia)

Pizza Hut says it teamed up with Carter and Dorough to create a series of social spots inspired by “Shape of My Heart.” In one featured video, the duo leans into a playful generational debate — Millennial vs. Gen Z hand-heart gestures— before settling on the one thing both sides can agree on: sharing a slice.

The timing also taps into a bigger Backstreet Boys moment. The band recently celebrated the 25th anniversary of its album Millennium and continues its “Into The Millennium” residency at SPHERE in Las Vegas, keeping the nostalgia engine running for longtime fans while pulling in younger audiences.

How to order Pizza Hut’s Heart-Shaped Pizza

The Heart-Shaped Pizza is available now through Feb. 22, with a medium one-topping option starting at $11.99.

Pizza Hut is pitching the limited-time pie as an easy win for Valentine’s Day — whether you’re planning a cozy night in, surprising someone with a low-lift dinner idea, or leaning into a solo celebration.

To learn more or place an order, Pizza Hut directs customers to: https://www.pizzahut.com/c/content/heart-shaped-pizza

Offer details (quick fine print)

• Limited-time offer
• Medium one-topping pizza
• Hand-tossed crust only
• Pizza arrives uncut
• Extra toppings/cheese cost more
• Availability, pricing, and participation may vary

What to watch for

Seasonal menu items are nothing new — but Pizza Hut’s heart-shaped pizza has the kind of built-in shareability brands chase: it’s instantly recognizable, it photographs well, and it’s tied to a calendar moment people already post about.

Adding Carter and Dorough gives the campaign a second hook: nostalgia that travels fast on social, plus a light “generational” angle that’s easy to remix in comments.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, was founded in 1958 and operates nearly 20,000 restaurants across more than 110 markets and territories. The brand is known for icons like Original Pan and Original Stuffed Crustpizzas. Pizza Hut also continues to push digital ordering, with over half of transactions worldwide coming from digital orders.

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/

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Sick Day Chicken Noodle Soup

Recipe adapted from Tastes Better from Scratch

Prep time: 20 minutes

Cook time: 20 minutes

Servings: 8

• 1/2       tablespoon butter
  
• 2          ribs celery, diced
  
• 3-4       large carrots, diced
  
• 1          clove garlic, minced
  
• 10        cups chicken stock or broth
  
• 1/8       teaspoon dried rosemary
  
• 1/8       teaspoon dried thyme
  
• 1/8       teaspoon crushed red pepper flakes
  
• salt, to taste
  
• pepper, to taste
  
• chicken bouillon cubes (optional)
  
• 4          cups dry egg noodles
  
• 3          cups cooked rotisserie chicken

1. In large stockpot over medium-high heat, saute butter, celery and carrots 3 minutes. Add garlic and cook 30 seconds.
2. Add chicken stock or broth and season with rosemary, thyme and crushed red pepper. Add salt and pepper, to taste. Taste and add chicken bouillon cubes, if desired, for flavor.
3. Bring to boil. Add noodles and cook until al dente. Remove from heat once noodles are tender.
4. Add chicken. Taste and adjust seasoning as desired.

Photo courtesy of Shutterstock

SOURCE:

Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/

Siti Nuraisyah Suwanda, West Virginia University; Emily Tanner, West Virginia University, and M. Paula Fitzgerald, West Virginia University

It’s February, and you grab a box of cheap Valentine’s chocolate from the grocery store on your lunch break. Later, you’re eating it at your office desk when you realize someone else is watching. Suddenly, you feel a flicker of embarrassment. You hide the box away, make a joke or quietly wish they hadn’t noticed – not because the chocolate tastes bad, but because you don’t want to be judged for choosing it.

If the scenario above feels familiar, you’re not alone. Many people experience subtle embarrassment or self-consciousness about everyday consumption choices, from eating cheap Valentine’s chocolate to accepting free lunch from a school food program or having visible tattoos.

We are social marketing researchers who study stigma in marketing. In our research, we coined the term “consumption stigma” to describe how people can be judged or looked down on by others, or by themselves, simply for using certain products – even when there’s nothing objectively wrong with them.

Living with consumption stigma

When people feel judged for what they consume, or choose not to consume, the effects can be mentally exhausting. Feeling stigmatized can quietly erode self-esteem, increase anxiety and change how people behave in everyday settings. What starts as a small moment of embarrassment can grow into a persistent concern about being seen the “wrong” way.

In reviewing 50 studies about stigma in marketing, we found that people respond to consumption stigma along a continuum. Some try to avoid stigma altogether by hiding their consumption or staying away from certain products. Others adjust their behavior to reduce the risk of being judged. At the far end of the spectrum, some people actively push back, helping to destigmatize certain forms of consumption for themselves and for others.

The research we reviewed found that to avoid stigma, people may deliberately consume more expensive or socially approved alternatives, even when those choices strain their finances. Imagine someone who switches to a premium chocolate brand at the office, not because she prefers the taste, but because she wants to avoid feeling embarrassed.

Over time, this kind of adjustment could pull people into spending patterns that are beyond their means, feeding a cycle of consumption driven more by social pressure than genuine need or enjoyment. We suggest that the ramifications can be even more stark in other contexts – for example, when a child skips a free school lunch to avoid being teased, or when a veteran turns down mental health support because they fear being judged by others.

From a business perspective, when consumers avoid or abandon products to escape stigma, companies may see declining demand that has little to do with quality or value. We suggest that if consumption stigma spreads at scale, the cumulative effect can translate into lost revenue and weakened brand value.

Understanding consumption stigma, then, isn’t just about consumer well-being; it’s also critical for businesses trying to understand why people buy, hide or walk away from certain products.

Take back the narrative

Stigma often feels powerful because it masquerades as reality. But at its core, consumption stigma is a social judgment, a shared story people tell about what certain choices supposedly say about someone. When that story goes unchallenged, stigma sticks. When it’s questioned, its power starts to fade.

One way people reduce stigma is by reclaiming the narrative around their consumption. Instead of hiding, explaining or compensating, they openly own their choices. This shift from avoidance to acceptance can strip stigma of its force.

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Imagine a shopper who embraces buying cheaper store brands at the grocery store, seeing it not as a compromise but as a sign of being savvy to pay less for the same thing. When people wear their choices like armor, whether it’s cheap chocolate, secondhand clothing or specialized physical or mental health services, those choices lose their sting. When a behavior is no longer treated as something shameful, it becomes harder for others to use it as a basis for judging or looking down on people.

Of course, stigma doesn’t disappear overnight. But research shows that when enough people stop treating a behavior as something to hide, the social meaning around it begins to change. What feels embarrassing in one moment can become normalized in the next. For example, research on fashion consumption has shown how wearing a veil, once widely stigmatized in urban and secular settings, gradually became seen as ordinary and even fashionable as more women openly adopted it.

Enjoying cheap chocolate shouldn’t require justification. Cold water tastes just as good out of an unbranded travel mug as it does from a Stanley tumbler. A generic sweatshirt keeps you just as cozy as Aritzia. And yet, many people feel the need to explain, deflect or upgrade their choices to avoid being judged. Understanding consumption stigma helps explain why and underscores that these feelings aren’t personal failures, but social constructions.

Sometimes, the most effective response isn’t to consume differently, but to think differently. When people stop treating everyday choices as moral signals, they make room for a more humane – and hopefully honest – marketplace.

Siti Nuraisyah Suwanda, Doctoral Student and Graduate Researcher in Marketing, West Virginia University; Emily Tanner, Associate Professor of Marketing, West Virginia University, and M. Paula Fitzgerald, Professor of Business Administration, West Virginia University

This article is republished from The Conversation under a Creative Commons license. Read the original article.