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Southern California’s Grocery Store Secret: Some Ralph’s Will Fry Your Fish
Some Ralph’s locations in Southern California will fry fish purchased at the seafood counter. Influencers and shoppers explain how it works.
In Southern California, a surprising grocery store perk is quietly gaining attention online: select Ralph’s Supermarket locations will fry fresh fish for customers who buy it at the seafood counter. What was once a local tip has now turned into a social media talking point, with shoppers sharing firsthand experiences of walking out of Ralph’s with hot, freshly fried fish.
A Viral Discovery at the Seafood Counter
Food influencers and everyday shoppers on Instagram and TikTok have been buzzing about the discovery. In one widely shared video, an influencer visits a Southern California Ralph’s location where a sign posted at the seafood and meat department confirms the service. During that visit, the creator purchased three types of fish — tilapia, salmon, and catfish — all fried on-site after purchase.
The video sparked curiosity and excitement, with viewers surprised to learn that a traditional grocery store could double as a take-home fish fry. Many commenters noted they had lived near Ralph’s for years without realizing the service existed.
Influencers and Shoppers Are Spreading the Word
Social media creators have played a major role in bringing attention to the trend. Multiple Instagram Reels and TikTok videos show shoppers ordering fried catfish or tilapia directly from the seafood counter, often tagging Ralph’s or encouraging followers to “try this at your local store.”
One creator publicly thanked another influencer for “putting everyone on” to the Ralph’s fish fry option, while others documented taste tests, calling the fish crispy, well-seasoned, and an easy dinner solution without the mess of frying at home.
Not Just Social Media — Locals Confirm It’s Real
Community discussions back up the influencer claims. Southern California shoppers on neighborhood forums and Reddit threads report that certain Ralph’s locations in areas like Burbank, Torrance, and Orange County have been offering this service for years.
Some locations reportedly display signs at the seafood counter letting customers know they’ll fry fish purchased in-store. Others rely on word-of-mouth, with longtime employees known for frying custom catfish or other selections when staffing and equipment allow.
Why This Isn’t at Every Ralph’s
It’s important to note that this is not an official, chain-wide Ralph’s or Kroger policy. The service appears to be location-specific, depending on factors like available fryers, staffing, and store management decisions. That’s why some shoppers swear by it, while others have never seen it offered at their local store.
Employees and customers alike recommend calling the seafood department ahead of time to ask if fish frying is currently available. Fryers may not be running all day, and availability can vary by shift.
A Budget-Friendly Dinner Hack
For many shoppers, the appeal is obvious. Buying fresh fish at grocery store prices and having it cooked on-site offers a convenient alternative to takeout. It’s especially popular for catfish, tilapia, and salmon — all commonly mentioned in influencer videos and customer stories.
As grocery prices and restaurant costs continue to rise, this unofficial Ralph’s perk has become a clever food hack for Southern California residents looking for quality, convenience, and value.
The Bottom Line
Yes — some Ralph’s locations in Southern California really will fry your fish. While it’s not advertised company-wide, social media influencers, longtime shoppers, and local communities all point to the same conclusion: if your store has the setup and the staff, you might just walk out with freshly fried seafood.
The key is simple: ask at the seafood counter or call ahead. You might discover your neighborhood Ralph’s has been hiding a fish fry in plain sight.
Editor’s Note: This service is not officially advertised by Ralph’s or its parent company Kroger. Availability varies by location and may depend on staffing, equipment, and time of day. Customers are encouraged to contact their local Ralph’s seafood department directly to confirm whether fish frying is currently offered.
Related Articles & Community Posts
Here are some links where people discuss specific Ralph’s locations frying fish at the seafood counter — great for context and reader exploration:
- Is there a Ralph’s in Burbank that fries fish? (Reddit discussion) — Shoppers point out that the Ralph’s on San Fernando Blvd and the one near Victory & Buena Vista have been mentioned as offering fish frying. [oai_citation:0‡Reddit](https://www.reddit.com//r/burbank/comments/1qdqq93/is_there_a_ralphs_in_burbank_that_fries_fish/?utm_source=chatgpt.com)
- Ralph’s fresh fried fish? (Reddit Orange County thread) — A commenter notes that a longtime employee in Cypress (near Ball and Bloomfield) has been making custom catfish nuggets for customers. [oai_citation:1‡Reddit](https://www.reddit.com//r/orangecounty/comments/1qeir06/ralphs_fresh_fried_fish/?utm_source=chatgpt.com)
- Blog post: Ralphs fry fish at the seafood department? — A recent blog recounts discovering this option and encourages calling around to find which locations offer it. [oai_citation:2‡The Accidental Saver in San Diego](https://theaccidentalsaverinsandiego.blogspot.com/2026/01/ralphs-fry-fish-at-seafood-dept-on.html?utm_source=chatgpt.com)
- Ralphs: Fish fried for FREE (The Penny Wise Mom) — A classic consumer blog recounting a family’s experience having fish fried while they shopped. [oai_citation:3‡ThePennyWiseMom](https://thepennywisemom.wordpress.com/2011/04/02/ralphs-fish-fried-for-free/?utm_source=chatgpt.com)
These links offer both community chatter and firsthand stories that provide deeper context on how this “unofficial” service has been discussed online.
More Food & Drink Coverage from STM Daily News
Looking for more food news, grocery trends, and dining discoveries? Visit the Food & Drink section of STM Daily News for the latest stories on restaurants, food culture, consumer trends, and what people are really eating across Southern California and beyond.
Last Updated on April 22, 2026 by Daily News Staff
SAN DIEGO, CA — The award-winning JOEY Restaurant Group is continuing its U.S. expansion with the debut of its first San Diego location, JOEY La Jolla, opening April 23, 2026. The new restaurant will be located at Westfield UTC, one of Southern California’s premier retail and lifestyle destinations.
A New Dining Destination for La Jolla
Set in the heart of La Jolla, the 10,600-square-foot restaurant is designed to deliver a vibrant, upscale-yet-approachable experience. Guests can expect a seamless blend of indoor and outdoor dining, complete with a welcoming fire feature, lush landscaping, and a covered patio that opens into an expansive, modern interior.
Inside, the space features a lively bar and lounge area, complete with a DJ booth for select evenings, a curated wine wall, and contemporary art installations. The dining room centers around a striking olive tree beneath a wood canopy, creating a warm and immersive atmosphere ideal for everything from casual lunches to late-night gatherings.
Elevated Cuisine Meets Global Inspiration
JOEY Restaurants has built its reputation on globally inspired dishes and high-quality ingredients—and JOEY La Jolla is no exception.
The menu will showcase a wide range of offerings, including:
- Premium steak cuts like Bone-In Prime Ribeye and Tomahawk
- Fire-torched sushi and fresh seafood
- Shareable plates and handcrafted bowls
- Signature creations like Truffle Udon Carbonara
The beverage program is equally robust, featuring a curated wine selection and handcrafted cocktails such as the Good Life Margarita and Woodsmoked Old Fashioned. Guests can also explore “JOEY Supers,” a creative take on the classic highball with a refreshing twist.
Leadership Behind the Experience
The culinary and beverage program is led by an award-winning team, including:
- Matthew Stowe, Executive Chef and Top Chef alumnus
- Jay Jones, Bar Development Leader and Hall of Fame inductee
- Jason Yamasaki, Group Sommelier
Their combined expertise is expected to elevate JOEY La Jolla into one of San Diego’s standout dining destinations.
Soft Opening and Reservations
Diners eager to get an early look can reserve a table during the restaurant’s limited preview period from April 18–22, ahead of its official grand opening on April 23. Once open, JOEY La Jolla will offer full-service dining daily, including lunch, happy hour, dinner, and late-night service.
Hours of Operation:
- Sunday–Thursday: 11 AM – 12 AM
- Friday–Saturday: 11 AM – 1 AM
Location:
4489 La Jolla Village Drive, Suite 1600
San Diego, CA 92122
A Strategic Expansion into Southern California
According to company leadership, the move into San Diego marks a significant milestone in JOEY’s broader growth strategy. With its strong culinary culture and coastal lifestyle, La Jolla provides an ideal backdrop for the brand’s signature blend of hospitality, design, and globally influenced cuisine.
As San Diego’s dining scene continues to evolve, JOEY La Jolla is positioned to become a go-to destination for locals and visitors seeking a dynamic and elevated dining experience.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
Author
Festivals
Presqu’ile Winery Partners With LAND to Bring Contemporary Art to Santa Maria Valley
Presqu’ile Winery and LAND are partnering to bring free, site-responsive contemporary art to the Santa Maria Valley estate in Santa Barbara Wine Country.
Santa Barbara Wine Country is about to get a fresh reason to linger a little longer. Presqu’ile Winery has announced a new collaboration with Los Angeles Nomadic Division (LAND), the nationally recognized nonprofit known for taking contemporary art out of traditional museums and galleries and placing it directly into the environments that shape it. The result: curated, site-responsive works—some created specifically for the property—installed across Presqu’ile’s Santa Maria Valley estate.
A winery becomes an open-air gallery—at no cost
Under the partnership, Presqu’ile will serve as a host site for LAND programming, opening its estate to the public for free. Visitors can expect contemporary art integrated into the vineyard setting, with select installations shaped by the landscape itself. The goal is simple and ambitious at the same time: expand no-cost access to contemporary art along California’s Central Coast while creating a cultural experience that feels inseparable from the place it inhabits.
LAND’s approach is rooted in the belief that art should be experienced where people actually live, work, and gather. Rather than building exhibitions around white walls and controlled lighting, LAND supports projects driven by place—work that engages the environment, the community, and the lived experience of the artists creating it.
“Nourishing reciprocity” between art, landscape, and community
Laura Hyatt, Director of LAND, emphasized how the Central Coast setting opens new creative possibilities for artists.
Hyatt noted that collaborating with Presqu’ile gives artists the opportunity to engage with the region’s natural beauty and unique ecology—placing artworks in what she described as “nourishing reciprocity” with the landscape and the visitors moving through it. She also highlighted the long-term potential of the partnership, which allows for deeper exploration over time, expands LAND’s geographic reach, and strengthens connections between Southern and Central California.
For Hyatt, the collaboration is personal as well: her family has roots in the area going back five generations, adding another layer of community connection to the work LAND hopes to cultivate.
A shared mindset: tradition, experimentation, and a sense of place
Presqu’ile framed the partnership as a natural extension of what the winery already does—balancing tradition with experimentation. In the same way winemaking can honor time-tested methods while still pushing toward new expressions, contemporary art can offer new ways of seeing familiar processes and landscapes.
Matt Murphy, co-founder of Presqu’ile Winery, said the family’s appreciation for the visual arts made the collaboration an easy “yes.” He pointed to the opportunity to create “fun, compelling and unexpected” ways for the community to engage with both the installations and the estate itself—and to experience Presqu’ile through each artist’s creative lens.
What happens next
In the near term, LAND will install artworks developed through its programming on the Presqu’ile property, with public access remaining free. The collaboration is designed with community benefit at its center, positioning the estate as a cultural and agricultural destination—not just a tasting room.
Looking ahead, Presqu’ile has submitted plans for approval to develop expanded spaces intended to support free public art, cultural programming, and community gathering. If approved, those improvements would signal a long-term commitment to integrating arts and culture into the estate experience and welcoming future partners whose work aligns with Presqu’ile’s values of openness, creativity, and place-based expression.
Additional details—including participating artists and installation timelines—will be announced as the collaboration progresses.
About the partners
Presqu’ile Winery
Presqu’ile (pronounced press-keel) is a family-owned estate winery in Santa Maria Valley on California’s Central Coast. Founded in 2007, the winery produces cool-climate wines from its sustainably farmed estate vineyard and from a select group of growers across Santa Barbara County. The name—French Creole for “almost an island”—reflects the Murphy family’s Gulf Coast heritage and the winery’s deep emphasis on place.
Los Angeles Nomadic Division (LAND)
Founded in 2009, LAND is a nonprofit arts organization dedicated to connecting people and places through site-responsive public art and programs. Over 15 years, LAND has presented more than 500 artists across 300+ programs and exhibitions, ranging from large-scale sculptural commissions to billboards, roadside screenings, workshops, and city-wide video presentations—reaching millions of people.
Why it matters
This collaboration isn’t just about adding art to a winery—it’s about rethinking where art belongs, who gets to access it, and how landscape can become part of the creative process. For the Central Coast, Presqu’ile and LAND are setting the stage for a new kind of cultural destination: one where a walk through the vines can also be a walk through contemporary ideas, made visible in the open air.
Source: Presqu’ile Winery
Organization: Los Angeles Nomadic Division (LAND)
- Presqu’ile media contact: diana@solterrastrategies.com
- LAND media contact: kyle@hellothirdeye.com
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Author
Food and Beverage
NYC to Host 5th International Volcanic Wines Conference on June 10
New York City will host the 5th International Volcanic Wines Conference on June 10, 2026 at Manhatta, featuring global volcanic regions, masterclasses, a Grand Tasting, and the Volcanic Wine Awards with JancisRobinson.com.
New York City is about to get a crash course in “wines with a sense of place.” Volcanic Wines International (VWI) announced the 5th International Volcanic Wines Conference (IVWC), set for June 10, 2026 at Manhatta in Manhattan. The one-day event brings together producers, sommeliers, buyers, journalists, and educators for tastings and masterclasses focused on wines grown in volcanic soils—an increasingly talked-about category known for its tension, mineral-driven structure, and unmistakable origin.
Why volcanic wines are having a moment
Volcanic vineyards sit on some of the planet’s most dramatic landscapes—think steep slopes, black sand, and lava-strewn terrain. But the conference isn’t just about scenery. The IVWC is built around a simple idea: volcanic terroir can shape wine in distinctive ways, influencing everything from texture and acidity to aromatics and perceived “energy” in the glass.
As VWI co-founder John Szabo, MS put it, volcanic wines often stand out for their “energy, structure, and clear sense of origin,” making them a natural fit for wine lists that prioritize discovery.
A global tasting tour—without leaving Manhattan
Hosted in what VWI calls the largest and most influential wine market in the U.S., the conference offers a rare side-by-side look at volcanic regions from around the world. Participating producers are expected from territories including:
- Etna (Sicily)
- Santorini (Greece)
- Canary Islands (Spain)
- Hungary
- Pantelleria (Italy)
- Lake County (California)
Masterclasses, seminars, and a Grand Tasting
The June 10 program is designed for wine professionals who want to go deeper than a quick sip. Attendees can expect guided tastings and educational sessions exploring how different volcanic soils—and the climates that surround them—can influence grape varieties and wine styles.
Seminars are slated to spotlight volcanic wines from:
- Soave (Italy)
- Etna
- Hungary
- Canary Islands
- Lazio (Italy)
The day also includes a Grand Tasting, where exhibiting wineries will pour for a curated audience of sommeliers, buyers, importers, educators, and media.
A new “Volcanic Origin” certification will be announced in the U.S.
One of the headline moments: the conference will host the official U.S. announcement of a new Volcanic Origin certification, created by the Vinora association of Auvergne, France. The certification is designed to help recognize authentic expressions from volcanic regions worldwide—an important step as interest grows and consumers look for clearer signals of provenance.
Volcanic Wine Awards + JancisRobinson.com partnership
VWI also highlighted a major media partnership with JancisRobinson.com for the Volcanic Wine Awards, an international competition celebrating standout wines from volcanic regions.
Award-winning wines will be featured on JancisRobinson.com and showcased in a dedicated space during the NYC conference.
“Volcanic regions produce some of the most characterful wines in the world,” said Tara Q Thomas, Managing Editor at JancisRobinson.com, adding that the partnership aims to bring greater attention to these terroirs.
The big picture: story-driven wine in a crowded market
Beyond the technical details, the conference is tapping into something the wine world is actively chasing: narrative and identity.
“Today more than ever, the wine world needs compelling stories that reconnect wine lovers with place and identity,” said Gino Colangelo, President of Colangelo & Partners and partner in VWI. Volcanic wines, he noted, offer “dramatic landscapes, ancient soils, and wines with unmistakable character.”
How to attend or exhibit
For information about exhibiting or attending, VWI directs inquiries to Bianca Panichi at bpanichi@colangelopr.com. Updates are also available at www.volcanicwinesinternational.com, with social channels on Instagram (@volcanicwines_intl) and Facebook (Volcanic Wines International).
What to watch for (STM Daily News)
- Whether the new Volcanic Origin certification becomes a widely adopted benchmark
- Which regions and producers dominate the Volcanic Wine Awards spotlight
- How volcanic wines continue to move from “sommelier obsession” to broader consumer demand
Hungry for what’s next? STM Daily News’ Food and Drink section dishes up the latest in restaurant news, beverage trends, seasonal recipes, culinary events, and food culture stories readers love to share.
