Steve Kuhn Partners with Bay Pickle to Transform Hong Kong Pickleball
- Pioneering Partnership with MLP Founder Steve Kuhn to Launch Hong Kong’s First Indoor Pickleball Social Club in Hong Kong
- Launch 12 Courts in Multiple Locations Across Hong Kong by End of 2024, On Track to Becoming the Largest Pickleball Organisation in Hong Kong
- Unveils New Pickleball Courts, Bar, and Academy to Bring Pickleball to the Heart of Hong Kong’s Sports Community
HONG KONG, Sept. 27, 2024 /PRNewswire/ — Bay Pickle, a pioneer in lifestyle sports and community-driven experiences, is proud to announce the grand opening of Bay Pickle, Hong Kong’s first-ever indoor pickleball social club, located in Causeway Bay. This launch is just the beginning of a bold, multi-phase expansion plan that aims to position Bay Pickle the premier destination for pickleball enthusiasts across Hong Kong and the Greater Bay Area in China.
With plans to roll out eleven additional professional courts by the end of 2024 and beyond, Bay Pickle is set to lead a transformative movement in sport in the region. Combining top-tier facilities, inclusive programming, and social interaction, Bay Pickle is poised to become the largest pickleball organisation in Hong Kong.
A Groundbreaking Partnership: Steve Kuhn and Bay Pickle
Leading this revolutionary venture is Steve Kuhn, the visionary founder of Major League Pickleball (MLP), a collective synonymous with pickleball excellence in the United States. Much like the NBA’s transformative influence on basketball, MLP has played a pivotal role in propelling pickleball into the mainstream, making it one of the fastest-growing sports in America. Under Steve’s leadership, MLP has catapulted pickleball into the national spotlight, establishing a professional league akin to the NBA in basketball. In the U.S., MLP has not only elevated pickleball into a premier competitive sport but has also cultivated a vibrant ecosystem of fans, athletes, and communities, fostering a dynamic sports culture that is now recognized on a global scale. Steve’s investment in Bay Pickle marks the first step in bringing that same level of innovation and growth to Hong Kong and the broader GBA market in China.
The powerful collaboration between Steve Kuhn, Albert Fung and Ken Deng, Co-Founder of Bay Pickle, and the Founding Members Alex Chan and Jenny Wan, sets the stage for a transformative experience in Hong Kong’s sports scene. Together, they are creating a world of innovation, community, and excellence. Bay Pickle’s inaugural facility, boasting over 12,000 square feet of professional courts, represents a pioneering leap in pickleball engagement, promising an unparalleled pickleball and social experience.
Major League Pickleball (MLP) Founder and pickleball visionary Mr. Steve Kuhn, shared his excitement for the future of pickleball in Asia during the launch event, “My goal is to raise awareness of pickleball across Asia, starting right here in Hong Kong. With the potential inclusion of pickleball as an Olympic sport, we have a unique opportunity to elevate its profile and engage a new generation of players. I envision Bay Pickle as a cornerstone for this movement. Together, we can inspire countless individuals to pick up a paddle and join in the fun of this wonderful sport. The energy and inclusivity that pickleball brings is unmatched, and I believe Bay Pickle will be instrumental in fostering that spirit throughout Asia.”
Bold Expansion Strategy: Transforming Hong Kong into GBA’s Pickleball Hub
With its first-of-its-kind indoor facility in Hong Kong, Bay Pickle is not only redefining the boundaries of sport but also the social experience that comes with it. Pickleball’s inclusive nature, with easy access for players of all ages—from 6 to 86—brings people together, fostering a sense of community and camaraderie that transcends traditional athletic pursuits. More than just a sport, pickleball at Bay Pickle is about cultivating lasting connections, both on and off the court.
Riding high on the success of the Causeway Bay launch, exciting plans are underway to open a second indoor pickleball court in Kowloon by the end of 2024! And that is just the beginning—new locations are being explored in Ma On Shan, adding to an ever-growing lineup of 12 courts across Hong Kong, including new courts in a school in Tseung Kwan O. This expansion is all about making pickleball more accessible, bringing the sport to communities across Hong Kong and the Greater Bay Area—so get ready for more places to play, compete, and connect.
Albert Fung, Co-founder of Bay Pickle, expressed his excitement for the launch, “The opening is just a beginning. The aim is to elevate pickleball to new heights in Hong Kong and beyond. The academy, facilities, and future expansions are all part of a larger vision to create a thriving pickleball ecosystem that fosters not just athletic skill, but a sense of community and belonging. As Bay Pickle prepares to launch additional courts in Q4 2024, it is poised to solidify its position as the premier destination for pickleball enthusiasts in the region. Embrace the spirit of innovation, connectivity, and athletic prowess as Bay Pickle paves the way for a new era in sports and social engagement in Hong Kong and the Greater Bay Area.”
Ken Deng, Co-founder of Bay Pickle, shared his vision for the academy, “As someone who has coached at six universities in the Bay Area, I’m passionate about developing young talent across Asia. The academy is designed to be a pipeline for aspiring athletes, and it’s exciting to see students excel in regional and international tournaments.”
Alex Chan, Founding member of Bay Pickle, shared his vision for how Bay Pickle is redefining the boundaries of sport and social experience, “Our goal is to not only provide top-tier facilities but also to cultivate a community where people can interact, share, and experience the joy of pickleball together. Whether you’re here to compete or just have fun, with over seven years of experience in F&B, I am excited to leverage my expertise to enhance the social dimension of pickleball at Bay pickle. By fostering connections through play, we will create an environment where meaningful relationships flourish enriching the experience for every member of our community.”
Jenny Wan, Founding Member of Bay Pickle, shared her vision for the strategic partnership with Steve Kuhn, “We are deeply honored that Steve has chosen the Bay Pickle team as his first partner in in Hong Kong and the Greater Bay Area, and we are committed to upholding this trust as we work together to grow the sport in the region. Together, we are not just building courts, but creating a vibrant, inclusive community where everyone—from beginners to seasoned players—can come together and experience the joy of pickleball.”
Bay Pickle Indoor Court: A First in Hong Kong
This September, the newly unveiled Bay Pickle Indoor Court is shaking up the scene in Hong Kong’s vibrant Causeway Bay district, bringing the rapidly growing sport of pickleball right to the city’s doorstep. This cutting-edge facility promises an unmatched pickleball experience, perfect for both casual players looking for fun and competitive athletes hungry for serious action.
Key Highlights of the Bay Pickle Indoor Court:
- Size and Location: Spanning 2,000 square feet, the indoor court is conveniently located in the bustling district of Causeway Bay, making it easily accessible for residents and visitors alike. This prime location positions Bay Pickle as the go-to destination for pickleball in the region.
- Professional-Grade Facilities: The court features premium flooring designed for optimal play, ensuring a safe and enjoyable experience for players of all skill levels. The court dimensions adhere to international standards, offering the perfect environment for both casual games and competitive training.
- Multi-functional Space: Beyond pickleball, the venue is designed to host a variety of events, including corporate team-building sessions, kids’ birthday parties and family gatherings, workshops and exclusive social gatherings.
- With a flexible layout, the space can be customized for different types of events, ensuring a unique and memorable experience for all attendees.
- Bar and Lounge Area: The venue also includes a stylish bar and lounge area, where players and guests can relax and enjoy a handpicked selection of drinks and snacks. Whether cooling off after an intense game or simply socializing with fellow pickleball enthusiasts, the bar offers a perfect complement to the sporting experience.
- Professional Coaching Team: Bay Pickle is home to a team of experienced and certified coaches, all of whom are passionate about growing the sport in Hong Kong. Personalized training sessions are available for players of all levels, from beginners to advanced athletes. Corporate team-building exercises, group lessons, and private coaching are also available.
- Community-Focused Environment: The indoor court is more than just a place to play pickleball; it’s a hub for the pickleball community. Regular events, meetups, and exclusive competitions foster a sense of belonging and camaraderie among players. From monthly social events to drop-in classes for beginners, the court is designed to be a welcoming space for everyone.
Bay Pickle Academy: Developing Future Champions
Bay Pickle Academy is dedicated to helping players take their game to the next level. The professional training regimen is designed to equip students with the skills necessary to become true champions. From perfecting drives and dinking to mastering drops and more, the dynamic curriculum covers all essential techniques. As players immerse themselves in the program, they will not only sharpen their technical skills but also enhance their overall athleticism and build confidence. The academy provides a supportive, growth-focused environment where athletes are encouraged to continually push their limits and achieve new milestones.
To cater to different interests and skill levels, two distinct programs are available. The Recreational Program is tailored for kids who want to have fun while learning the game in a relaxed, engaging setting. For those seeking a more competitive edge, the Elite Program is designed for U16 players with aspirations of professional play. Elite participants may even have the opportunity to represent the Pickleball Association of Hong Kong and compete for the championship at the 2024 WPC Hong Kong, scheduled to take place in Discovery Bay in November 2024. This prestigious event will bring together top players from across the region, paving the way for future success on the competitive stage.
Bay Pickle Club: Bay Pickle Membership Program
Pickleball enthusiasts could immerse themselves in the sport through the Bay Pickle Club, a unique, members-only experience. Membership benefits include monthly social events and pickleball meetups, drop-in pickleball classes for beginners and collaborations with local NGOs to promote wellness through the sport etc. They will enjoy exclusive access to an expanding network of pickleball venues and a robust community of players.
Development Roadmap: A Vision for Growth
Bay Sports is committed to expanding its brand footprint and community engagement through several strategic initiatives:
1. Digital Transformation and Innovation
A Web 3.0 and NFT strategy is being developed to create immersive digital experiences, enhancing fan and player engagement. This includes the development of digital collectibles and other interactive elements to connect with the community in new ways.
2. Sustainability and Corporate Partnerships
Bay Sports remains committed to aligning with ESG (Environmental, Social, and Governance) goals. Corporate partnerships are being explored to promote sustainability initiatives, ensuring that business growth benefits both the community and the environment.
The future is bright for Bay Pickle and the pickleball community in Hong Kong and the Greater Bay Area. With expansion plans, digital innovations, and a commitment to inclusivity, Bay Pickle is poised to become the largest Pickleball Social Club in the region. Public are invited to join in celebrating this exciting new chapter for Bay Pickle and the launch of Hong Kong’s premier indoor pickleball facility.
Bay Pickle
Address: Shop 1-2, G/F, The Consonance, 23 Jupiter Street, Tin Hau, Hong Kong
Opening Hours: From Monday to Sunday, 7am to 11pm
Enquiry: +852- 4608-3998
https://www.instagram.com/baypickle
#BayPickleCausewayBay #BayPickle #Pickleball #PickleballForAll #Sportstainment @baypickle
SOURCE Bay Pickle
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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family fun
Jurassic Quest Brings Life-Size Dinosaurs to Phoenix in February 2026
Jurassic Quest is roaring back into Phoenix in February 2026 with towering life-size dinosaurs, interactive exhibits, and hands-on activities for kids and families at the Arizona State Fairgrounds.
Last Updated on February 7, 2026 by Daily News Staff
Phoenix, AZ — Jurassic Quest, billed as North America’s largest traveling dinosaur experience, is set to return to Arizona with a limited engagement at the Arizona State Fairgrounds from February 6–8, 2026.
The family-friendly attraction features life-size animatronic dinosaurs, immersive walk-through exhibits, and hands-on activities designed to blend entertainment with education. Guests will encounter towering recreations of iconic species such as Tyrannosaurus rex and Spinosaurus, along with interactive fossil digs, dinosaur rides, inflatables, and meet-and-greet opportunities with baby dinosaurs.
Jurassic Quest has become a popular touring event across the United States, particularly among families with young children. The experience combines museum-style displays with high-energy attractions, allowing visitors to explore at their own pace. Most attendees spend one to two hours navigating the exhibit.
The event will take place at the Arizona State Fairgrounds, located at 1826 W. McDowell Road in Phoenix, with multiple daily sessions scheduled throughout the weekend.
Tickets and additional event details are available through the official Jurassic Quest website.
- Jurassic Quest Phoenix 2026 – Official Event Page
- Arizona State Fairgrounds – Venue Information
- More Entertainment News from STM Daily News
- Family & Kid-Friendly Events on STM Daily News
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STM Daily News
Chinamaxxing: The Viral Trend Turning Geopolitics Into Aesthetic Fantasy
A viral social media trend called “Chinamaxxing” is turning geopolitics into aesthetic comparison—revealing more about generational frustration than China itself.
At first glance, the videos seem harmless enough.
Clean subways gliding into spotless stations. Neon skylines glowing at night. Clips of high-speed trains, cashless stores, orderly crowds. Overlaid text reads something like, “Meanwhile in China…” or “They figured it out.”
This is “Chinamaxxing,” a loosely defined but increasingly visible social media trend where mostly young users frame China as a model of efficiency, stability, and modernity—often in contrast to life in the West.
What makes the trend notable isn’t just its subject, but its tone. Chinamaxxing is rarely explicit political advocacy. It’s not a manifesto. It’s a mood. Aesthetic admiration blended with subtle critique, delivered through short, visually compelling clips that invite comparison without context.
And that’s precisely why it has sparked debate.
What Is “Chinamaxxing,” Really?
Despite the provocative name, Chinamaxxing isn’t a coordinated movement or ideology. It’s better understood as an algorithm-driven pattern—a recurring style of content that rewards certain visuals and emotional cues.
Most Chinamaxxing content emphasizes:
- Infrastructure and urban design
- Technology embedded in daily life
- Perceived order and efficiency
- Implicit contrast with Western dysfunction
What it typically omits:
- Political repression and censorship
- State surveillance
- Limits on speech and dissent
- The lived diversity of Chinese experiences
The result is a highly curated portrayal—less about China as a nation, and more about what viewers want to believe is possible somewhere else.
Why It’s Gaining Traction Now
The rise of Chinamaxxing says as much about the West as it does about China.
For many young users, particularly Gen Z, the backdrop is familiar: rising housing costs, student debt, healthcare anxiety, political polarization, and a growing sense that institutions no longer function as promised.
In that environment, visually persuasive content showing order and functionality carries emotional weight. It offers relief from chaos—real or perceived.
Social platforms amplify this effect. Short-form video rewards clarity, contrast, and immediacy. A clean subway platform communicates more in five seconds than a policy analysis ever could. Nuance does not trend well. Aesthetics do.
The Social and Political Criticism
Critics argue Chinamaxxing crosses a line from curiosity into distortion.
By focusing exclusively on infrastructure and surface-level efficiency, the trend risks:
- Normalizing authoritarian governance through lifestyle framing
- Reducing political systems to consumer experiences
- Ignoring the tradeoffs that make such systems possible
Supporters counter that Western media has long flattened China into a single negative narrative, and that admiration for specific aspects of another society is not the same as endorsing its government.
Both perspectives, however, miss something important.
What the Trend Actually Reveals
Chinamaxxing isn’t primarily about China. It’s about disillusionment.
It reflects a generation that:
- Feels let down by existing systems
- Engages politics emotionally rather than institutionally
- Uses visual culture to express dissatisfaction indirectly
In this context, China becomes a projection surface—not because it is perfect, but because it appears functional.
That distinction matters.
Why This Matters
Chinamaxxing highlights how political understanding is evolving in the digital age. Governance is increasingly consumed not through debate or civic participation, but through comparison clips, memes, and aesthetics.
The risk isn’t admiration. It’s oversimplification.
When complex societies are reduced to visuals alone, public discourse loses depth. But when those visuals resonate, they also signal real unmet needs: stability, competence, and trust in institutions.
Ignoring that signal would be a mistake.
The STM Daily News Perspective
Chinamaxxing is not an endorsement, a conspiracy, or a joke. It is a cultural artifact—one that reflects generational anxiety, algorithmic storytelling, and the widening gap between expectations and reality.
The question it raises isn’t whether China is better.
It’s why so many people feel their own systems are no longer working.
Related Reading
- BBC News: China Coverage and Global Context
- The Atlantic: Technology, Media, and Internet Culture Analysis
- Pew Research Center: Global Attitudes and Political Perception
- The New York Times: China and International Affairs
- Brookings Institution: China Policy and Global Governance
More on This Topic from STM Daily News
Stay tuned to STM Daily News for more stories exploring internet culture, social media trends, and how digital platforms shape public perception. We’ll be publishing in-depth pieces that break down the societal impact of viral phenomena like Chinamaxxing, the psychology behind online political trends, and the evolving language of Gen Z culture.
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Economy
US Consumer Confidence Fell Sharply in January: What the Latest Conference Board Data Signals
In January 2026, U.S. consumer confidence plummeted to its lowest level since 2014, as the Consumer Confidence Index fell by 9.7 points to 84.5. Concerns about inflation, employment, and economic stability led to decreased optimism across all demographics and a cautious approach to major purchases, signaling potential recession ahead.
US consumers started 2026 on a noticeably more cautious note. New data from The Conference Board shows its Consumer Confidence Index® fell sharply in January, wiping out a brief December rebound and pushing overall sentiment to its weakest level in more than a decade.
Confidence drops to the lowest level since 2014
The Conference Board Consumer Confidence Index® fell 9.7 points in January to 84.5 (1985=100), down from an upwardly revised 94.2 in December. The organization noted that December’s figure was revised up by 5.1 points, meaning what initially looked like a decline last month was actually a small uptick—before January’s slide reasserted the broader downward trend.
The cutoff for the preliminary January results was January 16, 2026.
Both “right now” and “what’s next” got worse
The decline wasn’t isolated to one part of the survey. Both consumers’ views of current conditions and their expectations for the months ahead weakened.
- Present Situation Index: down 9.9 points to 113.7
- Expectations Index: down 9.5 points to 65.1
That Expectations reading matters because it’s well below 80, a level The Conference Board says “usually signals a recession ahead.”
Dana M. Peterson, Chief Economist at The Conference Board, summed it up bluntly: confidence “collapsed” in January, with all five components deteriorating. The overall Index hit its lowest level since May 2014.
What consumers are worried about (and what’s showing up in write-ins)
The Conference Board said consumers’ write-in responses continued to skew pessimistic. The biggest themes weren’t hard to guess:
- Prices and inflation
- Oil and gas prices
- Food and grocery prices
Mentions of tariffs and trade, politics, and the labor market also rose in January. References to health/insuranceand war edged higher.
In other words: consumers aren’t just feeling uneasy—they’re pointing to specific pressure points that affect day-to-day costs and long-term stability.
Labor market perceptions softened
Consumers’ views of employment conditions weakened, with fewer respondents saying jobs are plentiful and more saying jobs are hard to get.
- 23.9% said jobs were “plentiful,” down from 27.5% in December
- 20.8% said jobs were “hard to get,” up from 19.1%
That shift matters because consumer confidence often follows the labor market. When people feel less secure about job availability, they tend to pull back on big purchases and discretionary spending.
Expectations for business conditions and jobs turned more negative
Looking six months out, pessimism increased:
- 15.6% expected business conditions to improve (down from 18.7%)
- 22.9% expected business conditions to worsen (up from 21.3%)
On jobs:
- 13.9% expected more jobs to be available (down from 17.4%)
- 28.5% anticipated fewer jobs (up from 26.0%)
Income expectations cooled too:
- 15.7% expected incomes to increase (down from 18.8%)
- 12.6% expected incomes to decline (down slightly from 13.0%)
So while fewer people expected their income to fall, the bigger story is that optimism about income growth faded.
Who’s feeling it most: age, income, and politics
On a six-month moving average basis, confidence dipped across:
- All age groups (though under 35 remained more confident than older consumers)
- All generations (with Gen Z still the most optimistic)
- All income brackets (with those earning under $15K the least optimistic)
- All political affiliations (with the sharpest decline among Independents)
This broad-based decline suggests the shift isn’t confined to one demographic pocket—it’s spreading.
Big-ticket buying plans: more “maybe,” less “yes”
The survey also pointed to increased caution around major purchases.
Consumers saying “yes” to buying big-ticket items declined in January, while “maybe” responses rose and “no” edged higher.
- Auto buying plans were flat overall, though expectations for new cars continued to falter and plans to buy used cars climbed.
- Homebuying expectations continued to retreat.
- Plans to purchase appliances, furniture, and TVs decreased.
- Electronics purchase intentions dipped in most categories—except smartphones, which continued trending upward on a six-month moving average basis.
Services spending softened—but restaurants and travel stayed interesting
Planned spending on services over the next six months weakened in January, with fewer consumers saying “yes” and more shifting into “maybe.”
Still, a few categories stood out:
- Restaurants, bars, and take-out remained the top planned services spending category and continued to rise.
- Consumers also intended to spend more on hotels/motels for personal travel, airfare/trains, and motor vehicle services.
The Conference Board noted this was surprising given the plunge in vacation plans—especially for domestic travel—also recorded in the survey.
What to watch next
January’s report paints a clear picture: consumers are feeling squeezed by costs, less confident about the labor market, and more hesitant about major purchases. The Expectations Index dropping deeper below the “recession signal” threshold will likely keep economists, businesses, and policymakers watching the next few releases closely.
The Conference Board publishes the Consumer Confidence Index® at 10 a.m. ET on the last Tuesday of every month.
Source: The Conference Board, January 2026 Consumer Confidence Survey® (PRNewswire release, Jan. 27, 2026).
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NPL Rebrands as Champions Series Pickleball (CSP), Expanding Focus on 40+, 50+, and 60+ Divisions
The National Pickleball League (NPL) will rebrand as Champions Series Pickleball (CSP) starting January 28, 2026, focusing on competitive play for the 40+, 50+, and 60+ age divisions. This change reflects the league’s growth and commitment to highlighting accomplished athletes, while retaining elements of its original identity.
