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TONKA’s 75th Birthday Kicks Off Epic ‘Playcation’ With Brand Spokesperson Shaquille O’Neal Inspiring Families to Play Together

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BOCA RATON, Fla. /PRNewswire/ — Basic Fun!a leading global marketer of toys and consumer products and Master Toy licensee for TONKA, along with licensor Hasbro, Inc., a global play and entertainment company, announce the kick-off of the TONKA Playcation today, on the beloved brand’s official 75th birthday. The campaign calls on families to put down their screens and take a “Playcation” together with their favorite TONKA vehicles.

As the standard for high-quality toy vehicles since 1947 and the rite-of-passage toy vehicles for generations, TONKA is bringing families together to play and enjoy the simple pleasure of imagination-powered fun. The Playcation is the pinnacle of the iconic brand’s year-long 75th anniversary festivities and includes a New York City playdate with brand spokesperson Shaquille O’Neal, an influencer campaign, and the release of all-new TONKA vehicles from Basic Fun!.

Superstar Shaquille O’Neal starts the Playcation in New York City this month, handing out “TONKA Playcation Kits” to families who pledge to prioritize some uninterrupted playtime together. Also, 75 influencers will launch a month-long virtual celebration of play, as they share inspiration and ideas for how families can “TONKA TOGETHER.”

“Happy 75th Birthday TONKA! I’m so proud to be a part of this effort to inspire families to play with their favorite TONKA toys,” said O’Neal.

In October, Basic Fun! will roll out the first-ever RC TONKA truck made with cold-rolled steel. The TONKA Mighty Monster RC Steel Dump Truck is a one-of-a-kind vehicle sure to be a holiday must-have gift for TONKA fans. Featuring high torque tank steering with 4-wheel drive, variable speed control and monster lightweight foam tires, this powerful dump truck can withstand the toughest of play and perform impressive monster stunts, motorized hauling and dumping, and kid-powered plowing. The TONKA Mighty Monster RC is for ages 5+ and is available at major toy retailers for an SRP of $69.99.

TONKA Spokesperson Shaquille O Neal Kicks Off the Iconic Brand 75th Anniversary
TONKA Spokesperson Shaquille O’Neal Kicks Off the Iconic Brand’s 75th Anniversary with Month-Long “Playcation” Encouraging Families to Play Together. (Photo: Basic Fun!)

“We’re excited to celebrate this milestone for TONKA with Hasbro and Shaq, whose energy and playfulness make every day a ‘Playcation,’” said Maureen Dilger, Basic Fun! senior director of global brand marketing.

“We can’t think of a better way to celebrate 75 years of Tonka, 5 generations of fans and over 300 million trucks sold since 1947. This epic milestone is truly a reflection of our brand-building capabilities and keeping classic brands alive for generation after generation,” said Jess Richardson, VP Global Toys & Games Licensing at Hasbro.

ABOUT BASIC FUN! INC.

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Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: Care Bears, Cutetitos, Pound Puppies, Tonka, K’NEX, Lite-Brite, Fisher Price Classics, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
© 2022 Hasbro, Inc. All Rights Reserved.

ABOUT SHAQUILLE O’NEAL

Shaquille O’Neal is one of the world’s most successful athlete-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless endeavors.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”

O’Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.

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The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. The brand currently has sites open in Las Vegas, Glendale, CA, two Carnival Cruise Ships (Mardi Gras and Radiance), Climate Pledge Arena in Seattle, UBS Arena in New York with many more locations under development.

Follow Shaquille O’Neal on TikTokFacebook, Twitter and Instagram.

SOURCE Basic Fun!

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts


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Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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Foodie News

3 Unforgettable Mother’s Day Meals That Will Make Her Heart (and Taste Buds) Sing

Create an unforgettable Mother’s Day with a home-cooked meal featuring three easy yet impressive recipes: Lemon Ricotta Pancakes, Mediterranean Brunch Board, and Herb-Crusted Salmon, paired with wines to enhance flavors and create lasting memories.

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A beautifully arranged table set with plates, silverware, and candles. Perfect for formal dining or special occasions.

Want to make this Mother’s Day extra special? Skip the crowded restaurants and show Mom your love through a home-cooked meal she’ll never forget. We’ve crafted three foolproof recipes that even kitchen novices can master – because nothing says “I love you” quite like a meal made from the heart.

pile of pancakes for mother's day
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🌟 1. Heavenly Lemon Ricotta Pancakes with Berry Compote

Picture golden, cloud-like pancakes that practically float off the plate, their edges delicately crispy while their centers remain pillowy-soft and tender. The rich, creamy ricotta creates pockets of moisture that melt in your mouth, while bright lemon zest cuts through with citrusy sparkle. The warm berry compote cascades over the stack, its jewel-toned fruits bursting with sweet-tart juice that mingles perfectly with pure maple syrup.

cutting board with a variety of food
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🍳 2. Mediterranean Brunch Board

A feast for both eyes and palate, this stunning spread features eggs with golden yolks that ooze luxuriously when broken, their richness enhanced by aromatic dukkah’s nutty crunch. Creamy, house-made hummus swirled with extra virgin olive oil sits alongside prosciutto roses that fold like silk. Fresh figs, split to reveal their honey-sweet crimson centers, nestle against wedges of artisanal cheese that range from buttery-soft to crystalline-sharp. Every bite tells a story of Mediterranean sunshine.

ready to eat meat with basil leaves
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👑 3. Herb-Crusted Salmon with Champagne Cream Sauce

A masterpiece of textures and flavors: the salmon’s herb crust offers a satisfying crackle before revealing the perfectly cooked, rose-pink flesh beneath that flakes at the mere touch of a fork. The champagne cream sauce, velvety and sophisticated, pools elegantly around the fish, its subtle bubbles lending an air of celebration. Bright green asparagus spears provide the perfect crisp-tender contrast, while the wild mushroom risotto, infused with earthy aromatics and finished with a generous shower of Parmesan, creates a bed of creamy comfort that ties the whole dish together.

Why These Recipes Work:

Each recipe can be partially prepped in advance

Ingredients are easily found in most supermarkets

They’re impressive without being overly complicated

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Perfect balance of flavors and textures

Suitable for various dietary preferences

Each bite is carefully crafted to create not just a meal, but a memorable experience that shows Mom just how special she is. The interplay of textures and flavors in each dish creates a symphony of tastes that will linger in her memory long after the last bite.

Here are some Wine Pairings to make these dishes perfect:

🌟 Lemon Ricotta Pancakes

Perfect Pairing: Prosecco or Moscato d’Asti

Why it works: The light bubbles and subtle sweetness complement the citrus notes while cutting through the richness of the ricotta.

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🍳 Mediterranean Brunch Board

Perfect Pairing: Rosé or Albariño

Why it works: A crisp, dry rosé enhances the salty prosciutto and creamy cheeses, while Albariño’s mineral notes complement the Mediterranean flavors.

👑 Herb-Crusted Salmon

Perfect Pairing: Chardonnay or Pinot Noir

Why it works: A lightly oaked Chardonnay matches the richness of the champagne sauce, while a light-bodied Pinot Noir works beautifully with the herb crust.

Plating Instructions:

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Lemon Ricotta Pancakes:

Stack 3-4 pancakes slightly off-center on a warm, white plate

Drizzle berry compote in an artistic swoosh from 2 o’clock to 7 o’clock

Garnish with fresh mint leaves and a light dusting of powdered sugar

Pro tip: Use a wide, flat plate to let the colors pop against the white background

Mediterranean Brunch Board:

Start with a large wooden board or slate platter

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Create height by placing small bowls of hummus and dips at different points

Arrange prosciutto roses in a cascading pattern

Group cheeses by type, creating a gradient from soft to hard

Fill negative space with fresh herbs and edible flowers

Pro tip: Use small olive wood bowls for dips to add rustic elegance

Herb-Crusted Salmon:

Place the risotto in a shallow bowl using a ring mold

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Position the salmon at a 45-degree angle, slightly overlapping the risotto

Arrange asparagus spears like a fan

Drizzle champagne sauce in an elegant circle around the plate

Garnish with micro herbs and edible flowers

Pro tip: Warm the plates before serving to keep everything at perfect temperature

Remember: The most important ingredient isn’t listed in any recipe – it’s the love and thought you put into making Mom’s day special. These meals aren’t just about the food; they’re about creating precious moments together.

Ready to make Mom’s day unforgettable? Save these recipes now and start planning your Mother’s Day menu. Trust us – seeing her face light up will be worth every minute in the kitchen.

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Here are some related links to further help you make Mother’s Day special:

Good Housekeeping: 55 Best Mother’s Day Dinner Ideas – Good Housekeeping

Food Network: Mother’s Day Recipes: Brunch, Dinner, Desserts and More

NYT Cooking: Mother’s Day Recipes – NYT Cooking

Happy Mother’s Day!

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

HUNGRY FOR MORE?

Discover a feast for your senses with our Food & Drink Blog, a tantalizing part of STM Daily News. Get the latest articles, recipes, and foodie news delivered straight to your inbox. Satisfaction guaranteed!

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Lifestyle

As views on spanking shift worldwide, most US adults support it, and 19 states allow physical punishment in schools

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Spanking in the U.S. generally ends around age 12, when children become big enough to resist or fight back. Sandro Di Carlo Darsa/Brand X Pictures via Getty Images
Christina Erickson, University of North Dakota Nearly a half-century after the Supreme Court ruled that school spankings are permissible and not “cruel and unusual punishment,” many U.S. states allow physical punishment for students who have misbehaved. Today, over a third of the states allow teachers to paddle or spank students. More than 100,000 students are paddled in U.S. schools each year. Christina Erickson, an associate dean and professor of social work at the University of North Dakota, wrote a book on the subject: “Spanked: How Hitting Our Children is Harming Ourselves.” She discussed the scope of the practice and its effects with The Conversation.

What spanking legislation exists worldwide?

Around the world, 68 countries have banned the hitting of children in any form, including spanking. This movement began in 1979 with Sweden’s ban on all forms of physical punishment, including spanking in any setting, and including in the family home. The pace of change quickened in the early 2000s when more countries adopted similar laws. For example, the legal language of countries like Nepal rests on an emerging definition of children as rights holders similar to adults and as humans worth protecting from harm.
Back view of students sitting at desks inside a classroom.
Spanking in schools is legal in 19 states. Maskot/Getty Images

What are US policies toward spanking?

Each state in the U.S. has its own child abuse laws, and all states, tribes and territories aim to protect children from abuse. But all state laws also allow parents to hit their children if it does not leave an injury or a mark. A typical example is Oklahoma’s definition of child abuse and neglect. It includes an exception that permits parents to use ordinary force as a means of discipline, including spanking, using an implement like a switch or a paddle. However, leaving evidence of hitting, such as welts, bruises, swelling or lacerations, is illegal and considered child abuse in all states. Parental spanking of children is considered unique from other physical violence because of the relational context and the purpose. Laws entitle parents to hit their children for the purpose of teaching a lesson or punishing them to improve behavior. Children are the only individuals in society who can be hit by another person and the law does not regard it as assault. Spanking’s impact on a child is unfortunately similar to abusive hitting. Spanking has been labeled as an “Adverse Childhood Experience,” or ACE. These are events that cause poor health outcomes over the span of one’s life. The practice of spanking also affects parents. Acceptance of the physical discipline of spanking puts parents at risk for the escalation of physical punishment that leads to abuse. Parents who spank their child have the potential to abuse them and be caught in a legal and child protection system that aims to protect children from harm. It is unclear what triggers a parent to cross over from discipline into abuse. Research shows that spanking at a young age, such as a 1-year-old, increases the chance of involvement by Child Protective Services by 33%. Some school districts require permission from parents to allow disciplinary paddling in school, while others do not require any communication. State law does not assure agreement between parents and school districts on what offenses warrant a paddling. Parents may feel they have no alternative but to keep their child in school, or fear reprisal from school administrators. Some students are old enough to denounce the punishment themselves.
In this school district, physical punishment is used only when parents give written permission.

Is spanking considered the same as hitting?

The term spank conceals the concept of hitting and is so commonplace it goes unquestioned, despite the fact that it is a grown adult hitting a person much smaller than them. The concept is further concealed because hitting a child’s bottom hides any injuries that may occur. Types of hitting that are categorized as spanking have narrowed over the years but still persist. Some parents still use implements such as tree switches, wooden spoons, shoes or paddles to “spank” children, raising the chances for abuse. Most spanking ends by the age of 12, partly because children this age are able to fight back. When a child turns 18, parental hitting becomes the same as hitting any other adult, a form of domestic violence or assault throughout the U.S. There is a lack of a consistent understanding of what constitutes a spanking. The definition of spanking is unique to each family. The number of hits, clothed or not, or using an implement, all reflect geographical or familial differences in understanding what a spanking is.

How do US adults view spanking?

People in the United States generally accept spanking as part of raising children: 56% of U.S. adults strongly agree or agree that “… it is sometimes necessary to discipline a child with a good, hard spanking.” This view has been slowly changing since 1986, when 83% of adults agreed with that statement. The laws worldwide that protect children from being hit usually begin by disallowing nonparental adults to hit children. This is happening in the U.S. too, where 31 states have banned paddling in schools. At a national level, efforts have been made to end physical punishment in schools. However, 19 states still allow spanking of children in public schools, which was upheld by a 1977 Supreme Court case. With the slow but steady drop of parents who believe that sometimes children need a good hard spanking, as well as the ban of paddling in schools in 31 states, one could argue that the U.S. is moving toward a reduction in spanking.

What does research say about spanking?

Spanking’s negative influence on children’s behavior has been documented for decades. Spanking seems to work in the moment when it comes to changing or stopping the immediate behavior, but the negative effects are hidden in the short term and occur later in the child’s life. Yet because the spanking seemed to work at the time, the parent doesn’t connect the continued bad behavior of the child to the spanking. An abundance of research shows that spanking causes increased negative behaviors in childhood. Spanking lowers executive functioning for children, increases dating violence as teenagers and even increases struggles with mental health and substance abuse in adulthood. Spanking does not teach new or healthy behaviors, and is a stress-inducing event for the child and the adult hitting them. No studies have shown positive long-term benefits from spanking. Because of the long-standing and expansive research findings showing a range of harm from spanking and the increased association with child abuse, the American Psychological Association recommends that parents should never spank their children.

What are some resources for parents?

Consider these questions when choosing a discipline method for your child:
  • Is the expectation of your child developmentally accurate? One of the most common reasons parents spank is because they are expecting a behavior the child is not developmentally able to execute.
  • Can the discipline you choose grow with your child? Nearly all spanking ends by age 12, when kids are big enough to fight back. Choose discipline methods you can use over the long term, such as additional chores, apologies, difficult conversations and others that can grow with your child.
  • Might there be another explanation for your child’s behavior? Difficulty of understanding, fear or miscommunication? Think of your child as a learner and use a growth mindset to help your child learn from their life experiences.
Parents are the leaders of their families. Good leaders show strength in nonthreatening ways, listen to others and explain their decisions. Don’t spoil your kids. But being firm does not have to include hitting.

Is spanking children good for parents?

Doubtful. Parents who hit their kids may be unaware that it influences their frustration in other relationships. Expressing aggression recharges an angry and short-tempered internal battery that transfers into other parts of the adults’ lives. Practicing calm when with your children will help you be calmer at work and in your other relationships. Listening to and speaking with a child about challenges, even from a very early age, is the best way to make it part of your relationship for the rest of your life. Choose a method that allows you to grow. Parents matter too.The Conversation Christina Erickson, Associate Dean in the College of Nursing and Professional Disciplines, University of North Dakota This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Lifestyle

Mississippi’s education miracle: A model for global literacy reform

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Mississippi’s reforms have led to significant gains in reading and math, despite the state being one of the lowest spenders per pupil in the U.S. Klaus Vedfelt/Getty Images

Harry Anthony Patrinos, University of Arkansas

In a surprising turnaround, Mississippi, once ranked near the bottom of U.S. education standings, has dramatically improved its student literacy rates.

As of 2023, the state ranks among the top 20 for fourth grade reading, a significant leap from its 49th-place ranking in 2013. This transformation was driven by evidence-based policy reforms focused on early literacy and teacher development.

The rest of the country might want to take note.

That’s because Mississippi’s success offers a proven solution to the reading literacy crisis facing many states – a clear road map for closing early literacy gaps and improving reading outcomes nationwide.

As an expert on the economics of education, I believe the learning crisis is not just an educational issue. It’s also economic.

When students struggle, their academic performance declines. And that leads to lower test scores. Research shows that these declining scores are closely linked to reduced economic growth, as a less educated workforce hampers productivity and innovation.

The Mississippi approach

In 2013, Mississippi implemented a multifaceted strategy for enhancing kindergarten to third grade literacy. The Literacy-Based Promotion Act focuses on early literacy and teacher development. It includes teacher training in proven reading instruction methods and teacher coaching.

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Relying on federally supported research from the Institute of Education Science, the state invested in phonics, fluency, vocabulary and reading comprehension. The law provided K-3 teachers with training and support to help students master reading by the end of third grade.

It includes provisions for reading coaches, parent communication, individual reading plans and other supportive measures. It also includes targeted support for struggling readers. Students repeat the third grade if they fail to meet reading standards.

The state also aligned its test to the NAEP, or National Assessment of Educational Progress, something which not all states do. Often referred to as “The Nation’s Report Card,” the NAEP is a nationwide assessment that measures student performance in various subjects.

Mississippi’s reforms have led to significant gains in reading and math, with fourth graders improving on national assessments.

I believe this is extremely important. That’s because early reading is a foundational skill that helps develop the ability to read at grade level by the end of third grade. It also leads to general academic success, graduating from high school prepared for college, and becoming productive adults less likely to fall into poverty.

Research by Noah Spencer, an economics doctoral student at the University of Toronto, shows that the Mississippi law boosted scores.

Students exposed to it from kindergarten to the third grade gained a 0.25 standard deviation improvement in reading scores. That is roughly equivalent to one year of academic progress in reading, according to educational benchmarks. This gain reflects significant strides in students’ literacy development over the course of a school year.

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Another study has found an even greater impact attributed to grade retention in the third grade – it led to a huge increase in learning in English Language Arts by the sixth grade.

But the Mississippi law is not just about retention. Spencer found that grade retention explains only about 22% of the treatment effect. The rest is presumably due to the other components of the measure – namely, teacher training and coaching.

Other previous research supports these results across the country.

Adopting an early literacy policy improves elementary students’ reading achievement on important student assessments, with third grade retention and instructional support substantially enhancing English learners’ skills. The policy also increases test scores for students’ younger siblings, although it is not clear why.

Moreover, third grade retention programs immediately boost English Language Arts and math achievements into middle school without disciplinary incidents or negatively impacting student attendance.

These changes were achieved despite Mississippi being one of the lowest spenders per pupil in the U.S., proving that strategic investments in teacher development and early literacy can yield impressive results even with limited resources.

The global learning crisis

Mississippi’s success is timely. Millions of children globally struggle to read by age 10. It’s a crisis that has worsened after the COVID-19 pandemic.

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Mississippi’s early literacy interventions show lasting impact and offer a potential solution for other regions facing similar challenges.

In 2024, only 31% of U.S. fourth grade students were proficient or above in reading, according to the NAEP, while 40% were below basic. Reading scores for fourth and eighth graders also dropped by five points compared with 2019, with averages lower than any year since 2005.

Two students sit at a desk while they read books.
In 2013, Mississippi ranked 49th in fourth grade reading scores. Klaus Vedfelt/Getty Images

Mississippi’s literacy program provides a learning gain equal to a year of schooling. The program costs US$15 million annually – 0.2% of the state budget in 2023 – and $32 per student.

The learning gain associated with the Mississippi program is equal to about an extra quarter of a year. Since each year of schooling raises earnings by about 9%, then a quarter-year gain means that Mississippi students benefiting from the program will increase future earnings by 2.25% a year.

Based on typical high school graduate earnings, the average student can expect to earn an extra $1,000 per year for the rest of their life.

That is, for every dollar Mississippi spends, the state gains about $32 in additional lifetime earnings, offering substantial long-term economic benefits compared with the initial cost.

The Mississippi literacy project focuses on teaching at the right level, which focuses on assessing children’s actual learning levels and then tailoring instruction to meet them, rather than strictly following age- or grade-level curriculum.

Teaching at the right level and a scripted lessons plan are among the most effective strategies to address the global learning crisis. After the World Bank reviewed over 150 education programs in 2020, nearly half showed no learning benefit.

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I believe Mississippi’s progress, despite being the second-poorest state, can serve as a wake-up call.

Harry Anthony Patrinos, Professor of Education Policy, University of Arkansas

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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