Lifestyle
Travel Trends Break from Routine in 2023
Travel in 2023 will be about saying “no” to normal, breaking routines and searching for experiences without compromises.
Last Updated on November 19, 2024 by Daily News Staff
(Family Features) Travel in 2023 will be about saying “no” to normal, breaking routines and searching for experiences without compromises. Whether it’s flying to those once-in-a-lifetime events or hosting group celebrations at a vacation rental home, travelers are no longer adapting to the next new normal, but creating their own status quo altogether.
“We see a detailed and robust picture of travel into 2023,” Expedia Brands President Jon Gieselman said. “We’re seeing a surge in trips to culture capitals, a new wave of interest in wellness retreats and a spike in demand for outdoor destinations beyond just beaches and mountains. It’s not a new normal so much as people branching out to unexpected trends in what we’re calling the ‘no normal.’”
A close look at these trends suggests there is no “one-size-fits-all” approach to travel in 2023. Insights sourced from the company’s first-party data, and from custom research of thousands of travelers and industry professionals across 17 countries, show food, abundant space and unconventional destinations are influencing travel choices.
Consider these conclusions from the experts at Vrbo:
Foodie-Menities
Kitchen credentials are a must with travelers looking to plate up at their own convenience in a private vacation home. Outdoor kitchens, pizza ovens and air fryers are the top three foodie-menities travelers crave. Additionally, nearly half of U.S. travelers (43%) use cooking to cut down on costs.
Travelers are looking for amenities in their vacation rentals rather than focusing on location. In fact, more than half (57%) of travelers would rather book a unique vacation home to be with their people in a lesser-known destination than a less interesting, less equipped vacation home in a popular area.
Cowboy-Cations
Rustic getaways are on the rise as travelers crave private vacation homes with abundant space and exhilarating views. Cue the cowboy-cation, offering an intimate escape in the rugged wilderness. Demand for homes in western destinations increased by more than 30% from September 2021-August 2022. Plus, 42% of U.S. travelers find inspiration in outdoorsy destinations and landscapes that include log-lined cabins, flickering fires and sweeping vistas.
Travelers can live out their western fantasies by booking a luxurious lodge, ranch retreat or farmhouse that fits the whole crew. Destinations across Montana, Colorado and other western states spring to mind, but the cowboy-cation is not confined to the U.S. For a home on the range in Europe, travelers are booking converted barns and farmhouses in Italy, Spain, France and the United Kingdom. Thrill-seekers can also embrace their inner cowboy in Australia, where farmhouses in the outback overlook acres of wineries and wild brush.
Hidden Gems
Travelers are exploring unassuming locales and new places. Top hidden gems in the U.S. have one thing in common: beautiful lakes where travelers can take in tranquil views. Demand for private vacation homes in these unconventional destinations has increased by 30% or more since September 2021:
- Nampa, Idaho
- Greensboro, North Carolina
- Layton, Utah
- Irmo, South Carolina
- Oneonta, New York
- Hampton, Virginia
- Bristol, Rhode Island
- Spokane, Washington
- Las Cruces, New Mexico
- Missoula, Montana
Find more ideas to plan an adventure that’s uniquely your own at Vrbo.com or by downloading the app.
Photo courtesy of Getty Images
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Vrbo
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Last Updated on May 16, 2026 by Daily News Staff
National Small Business Month
Every May, communities across the United States recognize Small Business Month, a time dedicated to celebrating the entrepreneurs, family-owned companies, startups, and local shops that help drive the American economy. From neighborhood restaurants to innovative tech startups, small businesses continue to play a vital role in creating jobs, supporting communities, and inspiring innovation.
According to the U.S. Small Business Administration, small businesses account for millions of jobs nationwide and represent the backbone of local economies. Throughout May, organizations, chambers of commerce, and business leaders host networking events, educational workshops, and promotional campaigns to support entrepreneurs and encourage consumers to shop locally.
One of the highlights of the month is National Small Business Week, which honors outstanding entrepreneurs and business owners making a difference in their communities.
For consumers, Small Business Month is also a reminder that supporting local businesses helps strengthen neighborhoods and keeps communities thriving. Whether it’s dining at a local café, shopping at an independent store, or hiring a local service provider, every purchase can make an impact.
Learn more about Small Business Month and related events through the official U.S. Small Business Administrationwebsite.
Related External Links
- U.S. Small Business Administration (SBA)
- National Small Business Week – SBA
- SCORE – Mentoring and Resources for Small Businesses
- U.S. Chamber of Commerce – Small Business Resources
- Forbes Small Business News and Insights
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
Cruise travel is having more than a moment. It’s having a decade.
(Tiffany Miller) The cruise industry is not waiting for travelers to come around. By most measures, they already have. A projected 21.7 million Americans are expected to cruise in 2026, a record high and a 4.5 percent increase over last year, according to AAA.
“Cruising has come a long way since The Love Boat,” said writer and travel expert Sarah Greaves-Gabbadon, aka JetSetSarah. “Pull up to the port, unpack once and have the world come to you.”
This April, more than 11,500 attendees and 650 exhibitors gathered at Seatrade Cruise Global to map out what comes next.
Dining as the main event
Food has always been part of the cruise experience. The question the industry is now asking is what happens when it becomes the point.
Cruise lines are placing greater emphasis on the dining experience, with destination-inspired menus, port-specific drinks and more immersive, multi-course experiences.
Royal Caribbean introduced the Empire Supper Club this year, pairing multi-course menus with craft cocktails and live music into a single evening.
Expedition cruising finds a new audience
Expedition cruising is one of the fastest-growing types of cruising, and major cruise lines are moving into it.
These itineraries go where other ships do not. Travelers kayak among glaciers, contribute to citizen science programmes and spend time in the field with naturalists and researchers, with programming built around science and conservation rather than port stops.
National Geographic-Lindblad Expeditions has operated in this space for decades, with programs including the Visiting Scientist Program, the Lindblad Expeditions-National Geographic Fund and the Grosvenor Teacher Fellowship.
Wellness expands across the ship
Wellness is no longer a spa deck. It is becoming a reason to book.
A few years ago, a thermal suite was a selling point. Now it is closer to a baseline expectation. Meditation spaces, sleep-focused staterooms and recovery lounges are following the same trajectory. A dedicated wellness pavilion debuted at this year’s show, a signal that the category has grown large enough to need its own floor space.
Cunard’s Wellness at Sea program runs across multiple days. Its three tracks (Relax, Energise and Recover) each combine fitness, spa and mindfulness elements. Shore excursions and destination-specific spa offerings carry the experience beyond the ship.
Ships as cultural hubs
Entertainment on cruise ships used to mean a stage show. Cruise lines are now producing content that doesn’t exist anywhere else.
Holland America Line partnered with The Verdon Fosse Legacy to debut “Fosse and Verdon, The Duet That Changed Broadway,” a live musical and multimedia tribute to the work of Bob Fosse and Gwen Verdon. The production marks the first international staging of their work at sea.
Onboard retail is moving in the same direction. More cruise lines are curating locally sourced goods and destination-specific products at port, the kind passengers could only find by actually being there.
The bigger picture
The passenger numbers tell one part of the story. What cruise lines are building inside that growth tells another.
“Today’s ships offer amenities that are at least as good as, and often more comprehensive than, those in resorts and hotels,” Greaves-Gabbadon said. “A cruise can be equally enjoyable for solos, families, honeymooners, groups and adventurers, and that versatility is a large part of their appeal.”
What the show floor made clear is that the industry is not waiting to be discovered. It is building toward the traveler it wants next.
Photo courtesy of Shutterstock
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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/
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Travel
Navigating Travel Plans: When Travel Advisors Can Take You Further Than AI
Travel Advisors: From comparing prices to dreaming up bucket-list destinations, artificial intelligence has become a starting point for millions of travelers who are turning to tech for early-stage planning. However, travelers consistently emphasize the importance of having accessible expert support during the process.
Navigating Travel Plans: When Travel Advisors Can Take You Further Than AI
(Feature Impact) From comparing prices to dreaming up bucket-list destinations, artificial intelligence has become a starting point for millions of travelers who are turning to tech for early-stage planning.
However, travelers consistently emphasize the importance of having accessible expert support during the process. In fact, 96% of U.S. travelers said having access to a human for support is important when booking a vacation, according to a new survey commissioned by ALG Vacations, a leading provider of vacation packages to top global destinations, including 48% who said it’s “extremely” important.
Though 24% of survey respondents said the main way they use AI is for comparing prices or finding travel deals, 63% of Americans said they trust a travel advisor as much as or more than AI tools when planning a vacation, underscoring that AI alone is not enough for most U.S. travelers. Going beyond the planning phase, 77% of survey respondents said that even if they use AI for travel planning, they’re still likely to rely on a human to make final decisions, especially for booking, payment or resolving issues.
In honor of Travel Advisor Appreciation Month, consider these ways travelers can take advantage of the expertise of an advisor to get the most out of every trip.
Navigating Travel Uncertainty
Today’s travel landscape can feel unpredictable, from shifting policies to headlines that make things feel bigger or closer than they actually are, but that doesn’t mean travelers should avoid taking the trip; it just means they should plan smarter. Because 42% of travelers fear important details could be missed if relying entirely on AI to plan a trip, that’s where a travel advisor comes in to help separate what’s real from what’s just noise. This expertise allows for smarter, more confident decisions, and aids in choosing destinations that align with travelers’ current comfort levels.
Unlocking Added Value
Planning thoughtfully doesn’t mean spending more, it means getting more for the amount spent. Travel advisors often have access to exclusive perks and upgrades not directly available to consumers or pulled in by AI prompts, providing added value that goes beyond the cost of the vacation. In addition to added amenities, advisors’ insider recommendations can help match those perks to travelers’ preferences.
In fact, for vacations booked during the month of May, travelers can take advantage of The Great Getaway Savings Event from ALG Vacations, which features up to $950 in savings through a combination of instant savings, promo codes, air credits and group offers on trips to destinations in the Caribbean, Mexico, Hawaii, the continental United States, Europe, Central America, Dominican Republic and the South Pacific.
Providing Protection and Peace of Mind
Modern travelers want options, and the ability to adjust plans, add protection or pivot when needed has become a top priority. A travel advisor can assist with adding that flexibility through travel protection that provides extra peace of mind – whether that means rebooking or changing plans if something comes up. At the end of the day, it’s about helping travelers feel prepared so they can relax and truly enjoy their vacations.
Stepping in When Things Go Awry
When trips become complex, multi-destination or disrupted by delays or cancellations, travelers are more likely to want a real person involved. In fact, 39% of survey respondents worry there will be no support if something goes wrong. If a flight is canceled or a resort overbooks, travelers aren’t stuck refreshing an app; they have an expert there every step of the way – before, during and after the trip – listening to them, learning about their preferences, advocating for them and providing guidance based on first-hand experience throughout the process.
For a one-stop-shop to help bring every stage of travel planning seamlessly together, visitTravelAdvisorsGetYouThere.com to find a travel advisor near you who can provide additional assistance with planning, booking and more.
Photos courtesy of Shutterstock
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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
