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UNCLE NEAREST LAUNCHES INITIATIVE TO RAISE $1 MILLION FOR UNDERFUNDED HBCU

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The Black-Owned and Led Whiskey Company Will Raise Funds Through Sales of Bottles and Its Most-Ordered Cocktail, the Uncle Nearest Old Fashioned

SHELBYVILLE, Tenn., Jan. 17, 2023 /PRNewswire/ — Uncle Nearest Premium Whiskey, the top-selling Black-owned spirits brand in the world, announced the launch of its HBCU Old Fashioned Challengea nationwide initiative to raise $1 million dollars for Historically Black Colleges and Universities (HBCUs). Kicked off on Martin Luther King, Jr. Day, and extending through Black History Month and Women’s History Month in February and March, respectively, the program will raise money to be distributed amongst the country’s top 58 ranked HBCUs to use as they see fit.

Uncle Nearest
Uncle Nearest launches HBCU Old Fashioned Challenge to raise $1 million for underfunded historically black colleges and universities

Through the HBCU Old Fashioned Challenge, Uncle Nearest not only aims to raise money for these institutions, but to shine a light on their contributions to workforce diversity and the role they play in economic mobility. HBCUs make up less than 3% of college institutions, but they enroll 10% of all African American students, and produce almost 20% of all African American graduates. These graduates have gone on to hold high income jobs, making up 40% of Black judges, 50% of Black doctors and lawyers, and 40% of Black engineers. Underfunding of HBCUs leads to lower graduation rates due to student debt and lack of resources, as well as causes understaffing and underrepresentation of Black faculty members.

“Many have opinions about Deion Sanders’ decision to move from Jackson State, an HBCU, to Colorado. I will tell you what I know to be true: Coach Prime put a much-needed spotlight on how HBCU programs can compete if they are properly funded,” said Fawn Weaver, founder and CEO of Uncle Nearest. “He showed us what one person with influence, shining a light on HBCUs, can do to help. Enrollment in HBCUs grew tremendously after Beyonce’s 2019 film, Homecoming. I am certainly no Beyonce, but I have a spotlight on me, and it’s my greatest honor to be able to shift that spotlight where it should be – on our incredible Historically Black Colleges and Universities. When I reached out to share this program, so many of them asked me, ‘What can we do to help?’ I told each of them that I didn’t want them to do anything. It’s our turn to be torchbearers and give back, asking nothing in return.”

The launch date of the Uncle Nearest Old Fashioned Challenge on Martin Luther King, Jr. Day, was strategically chosen to spotlight the legacy of HBCUs in the life of one of our greatest American leaders. At the age of 15, following in the footsteps of his father Martin Luther King, Sr., MLK Jr. enrolled at Morehouse College, a historically Black, men’s liberal arts college in Atlanta, Georgia. Both MLK Jr. and Sr. received their undergraduate degrees from Morehouse. The Uncle Nearest Old Fashioned Challenge extends through Women’s History Month as an homage to Spelman College, a historically Black women’s college and the number one ranked HBCU in America.

From January 16 to March 31, 2023, consumers will be able to participate in the challenge in one of four ways:

  • For every Uncle Nearest Old Fashioned sold at participating bars and restaurants, one dollar will be donated to the challenge.
  • Uncle Nearest will donate one dollar for each bottle of whiskey sold at participating online and brick-and-mortar retail stores.
  • ReserveBar will sell Old Fashioned Cocktail Kits, featuring a bottle of Uncle Nearest as well as syrup and bitters from Hella Cocktail Co., the Black-owned bitters and soda company. For every kit sold, both Uncle Nearest and ReserveBar will donate one dollar to the challenge.
  • During the time period, brand fans can also submit a photo of a homemade Uncle Nearest Old Fashioned at www.oldfashionedcocktail.com. Uncle Nearest will donate one dollar for each image received.                                                                     

“As a proud Morehouse Man and member of Pi Chapter of Kappa Alpha Psi, I’m honored and grateful to work for a company where I didn’t need to go to the leader and say HBCUs need our help,” said W. Jay Madison, IV, Director of Legacy and Strategic Partnerships for Uncle Nearest. “Fawn came to me and said, ‘We have to do something.’ Every one of my team members immediately embraced the mission of this initiative, and our distributors, retail stores and outlets, restaurant, hotel, and bar partners came on board. One million dollars is just the beginning. We expect to see this program get bigger and even better every year, and our hope is other corporations will join with their own initiatives to support HBCUs.”

For more information on the HBCU Old Fashioned Challenge, including a list of participating bars, restaurants, and retailers, and to follow along on the road to $1 million raised, please visit www.oldfashionedcocktail.com.

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About Uncle Nearest Premium Whiskey

Uncle Nearest Premium Whiskey honors the world’s first-known African American master distiller, Nearest Green. It was the first spirits brand in the world to be named after a Black American. The portfolio is the Most Awarded Bourbon and American Whiskey of 2019, 2020, 2021, and 2022, with over 600 awards and accolades since the brand’s 2017 launch, including 406 Gold medals or higher, 71 Best in Class honors and an average critic’s score of 92. Uncle Nearest is currently sold in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, restaurants, as well as at its 323-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest.   

SOURCE Uncle Nearest Premium Whiskey

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FDA CDC News

Food Safety Tips for Game Day

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/PRNewswire/ — Super Bowl Sunday is coming up and you may be planning a party with friends and family. These parties often involve finger foods, communal dishes, and treats that are left out for long periods of time—which can lead to foodborne illness (also known as food poisoning).  Don’t let foodborne illness ruin the fun. Check out these tips from the U.S. Food and Drug Administration and learn how you can keep your food safe.

Food Safety Tips for Game Day

CLEAN

  • Wash your hands with warm water and soap for at least 20 seconds before and after handling food and after using the bathroom, changing diapers, and handling pets.
  • Wash your cutting boards, dishes, utensils, and counter tops with hot soapy water after preparing each food item.
  • Rinse fresh fruits and vegetables under running tap water, including those with skins and rinds that are not eaten. Scrub firm produce with a clean produce brush.

SEPERATE

  • Separate raw meat, poultry, seafood, and eggs from other foods in your shopping cart, grocery bags, and refrigerator.
  • Use one cutting board for fresh produce and a separate one for raw meat, poultry, and seafood.
  • Never place cooked food on a plate that previously held raw meat, poultry, seafood, or eggs unless the plate has been washed in hot, soapy water.
  • Don’t reuse marinades used on raw foods unless you bring them to a boil first.
  • If baking, make sure that no raw flour is on surfaces that contact other foods.

COOK

  • Use a food thermometer to ensure the safety of meat, poultry, seafood, and egg products. These foods must be cooked to a safe minimum internal temperature to destroy any harmful bacteria.
  • When cooking in a microwave oven, cover food, stir, and rotate for even cooking. If there is no turntable, rotate the dish by hand once or twice during cooking. Always allow standing time, which completes the cooking, before checking the internal temperature with a food thermometer.

CHILL

  • Refrigerate or freeze meat, poultry, eggs, seafood, and other perishables within 2 hours of cooking or purchasing. Refrigerate within 1 hour if the temperature outside is above 90° F.
  • Divide large amounts of leftovers into shallow containers for quicker cooling in the refrigerator.

SERVE

  • Keep cold foods chilled to 40 °F or below and hot foods heated to 140 °F or above.
  • If you’re planning a buffet and aren’t sure how quickly the food will be eaten, keep serving portions small. Prepare a number of small platters and dishes ahead of time and replace the serving dishes with the fresh ones throughout the party.
  • Don’t add new food to an already filled serving dish. Instead, replace nearly empty serving dishes with freshly filled ones.
  • Watch the clock with leftovers. Whether you’re sending “doggie bags” home with guests or are saving them for yourself, leftovers should be refrigerated as soon as guests arrive home and/or within 2 hours!

Learn more at:
http://www.fda.gov/Food/FoodborneIllnessContaminants/BuyStoreServeSafeFood/ucm328131.htm

SOURCE U.S. Food and Drug Administration

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Food and Beverage

SING A CHEESY NEW TUNE WITH THE RELEASE OF “BLOCK JAMS” FROM TILLAMOOK®

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Dairy Co-Op Drops Album of Cheddar-Inspired Tracks by TikTok Creators That You Never Knew You Needed

TILLAMOOK /PRNewswire/ — Big Game viewers are encouraged to turn up their snack games with Tillamook’s bold cheddar slices, shreds, and blocks, all while munching along to “Block Jams,” a compilation of cheddar tracks that will literally get eaters everywhere singing a cheesy new tune.

The creative campaign is the first-ever Big Game advertisement from the beloved dairy co-op, Tillamook County Creamery Association (TCCA). A modern (and more delicious) take on the classic CD infomercial, the spot was developed by TCCA in partnership with creative agency 72andSunny Los Angeles. “Block Jams” features three TikTok creators dropping bold and epic music tracks inspired by their favorite Tillamook Cheddar products:

“This campaign is about helping consumers to make the best possible choice for their game day spreads and hopefully we’re bringing a little joy through the power of music at the same time,” said Kate Boltin, Vice President, Brand Marketing, TCCA. “The ear-worm tracks on Block Jams, that we are so honored to have partnered on with these talented creators, not only underscore our uncompromising brand commitment to quality standards, but are meant to be fun reminders as shoppers peruse the grocery store aisles too.”

While some tune in for the game, food is *actually* the #1 reason most people gather on football’s favorite Sunday1. Knowing that food is the real MVP, TCCA is making bold moves to ensure that consumers Big Game snacks are a touchdown. TCCA’s delicious dairy products are made the right way – without shortcuts or compromises – from the brand’s uncompromising standards to carefully sourced ingredients and making products with care, Tillamook Cheddar makes every bite the grate-est bite ever. 

“Tillamook Cheddar is so good, it needed to be celebrated. Musically! So, we tapped the TikTok creator community to bring their fresh and unexpected takes on Tillamook Cheddar with songs of love and dairy devotion,” said 72andSunny.

Tillamook’s “Block Jams” is running across connected TV, digital video, social, audio, and out of home. Cheddar and music enthusiasts alike can tune in at tillamook.com/block-jams. The spot will be running in 22 local markets during Music’s Biggest Night on February 5 and the Big Game on February 12.

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Block Jams is not sold in stores, but Tillamook Cheddar is. Tillamook products are available at major retailers nationwide. Find products at a store near you at Tillamook.com

About Tillamook County Creamery Association Founded in 1909 as a farmer-owned cooperative, Tillamook County Creamery Association (TCCA) recently achieved the distinction as a Certified B Corporation® (B Corp™) and prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible. Guided by the belief that everyone deserves real food that makes them feel good every day, Tillamook® produces internationally recognized, award-winning cheese as well as exceptional ice cream, butter, cream cheese spreads, yogurt, and sour cream, made with unwavering values that never sacrifice or compromise quality for profit. TCCA is owned by a group of farming families, primarily based in Tillamook County, Oregon. TCCA operates production facilities in Tillamook and Boardman, Oregon and employs more than 900 people throughout the state. The Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state, attracting more than one million visitors each year. For more information on TCCA and Tillamook, visit Tillamook.com

1 https://swnsdigital.com/us/2020/01/majority-of-people-enjoy-the-food-more-than-the-football-game-at-a-super-bowl-party/

SOURCE Tillamook County Creamery Association

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Food and Beverage

Today is ‘NATIONAL HOT CHOCOLATE DAY!’

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Each year on January 31st, National Hot Chocolate Day warms up people across the country by celebrating the timeless cold-weather beverage.

January 31, 2023 is National Hot Chocolate Day

Hot chocolate, also known as hot cocoa or drinking chocolate, is a heated drink consisting of shaved chocolate, melted chocolate or cocoa powder, heated milk or water, and usually a sweetener like whipped cream or marshmallows. Hot chocolate made with melted chocolate is sometimes called drinking chocolate, characterized by less sweetness and a thicker consistency.

The first chocolate drink is believed to have been created by the Maya around 2,500–3,000 years ago, and a cocoa drink was an essential part of Aztec culture by 1400 AD, by which they referred to as xocōlātl.[2] The drink became popular in Europe after being introduced from Mexico in the New World and has undergone multiple changes since then. Until the 19th century, hot chocolate was used medicinally to treat ailments such as liver and stomach diseases.

Hot chocolate is consumed throughout the world and comes in multiple variations, including the spiced chocolate para mesa of Latin America, the very thick cioccolata calda served in Italy and chocolate a la taza served in Spain, and the thinner hot cocoa consumed in the United States. Prepared hot chocolate can be purchased from a range of establishments, including cafeteriasfast food restaurantscoffeehouses and teahouses. Powdered hot chocolate mixes, which can be added to boiling water or hot milk to make the drink at home, are sold at grocery stores and online. (wikipedia)

Links:

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National Day Calendar: https://nationaldaycalendar.com/national-hot-chocolate-day-january-31/

Wikipedia: https://en.wikipedia.org/wiki/Hot_chocolate

Visit our Food and Drink section: https://stmdailynews.com/category/food-and-beverage/

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