Consumer Corner
Upgrading Your Oasis
Picture this: You’ve purchased your home. You’re on the land you’ve dreamt about and you’ve got great ideas to turn your property into the personal oasis you’ve always wanted.
Last Updated on May 31, 2024 by Daily News Staff
(Family Features) Picture this: You’ve purchased your home. You’re on the land you’ve dreamt about and you’ve got great ideas to turn your property into the personal oasis you’ve always wanted.
As you consider developing your land, building with environmentally sensitive choices becomes more important than ever. According to LightStream’s 9th Annual Home Improvement Trends Survey, more than 93% of homeowners see the benefits of undertaking renovations that have positive environmental impacts. Yet, one of the top barriers to making eco-friendly upgrades is that people don’t know what to do (27%) nor where to begin (24%).*
As a first step, homeowners can take on renovations to make their existing home or building greener. Among the many smaller-scale eco-projects are new insulation, HVAC systems, lighting or appliances.
“One popular upgrade is installing custom windows and doors that are thermally broken, meaning they’re designed to keep out cold or hot temperatures,” said Sean Cain, president of Morton Buildings, a specialized construction company with decades of experience in eco-conscious construction. “It’s a big improvement that is not only energy-efficient, but it will immediately impact the overall comfort of your building and save money on energy expenses.”
Reflecting larger visions, the survey also found that many homeowners are thinking outside the home itself, enhancing their properties by adding a separate garage, hobby shop, barn, office or accessory dwelling unit.
“Today’s homeowners are looking for a solid property improvement investment as well as construction specialists with the unique knowledge and know-how to deliver eco-friendly best practices and sustainable products,” said Todd Nelson, senior vice president at LightStream, an online lending division of Truist Bank.
In addition to return on investment and environmentally sustainable upgrades, homeowners are also increasingly interested in the longevity of their improvement projects.
“People today are keenly interested in the long-term sustainability of their building decisions including construction of ancillary buildings on their property,” Cain said. “Post-frame buildings with steel exteriors have advantages both for longevity and recyclability whereas shingle roofs or vinyl siding may need replacement more frequently, which often results in additional waste that cannot be recycled. Moreover, they have protective benefits as well, helping to mitigate inclement weather and extreme climate events. Most of all, their design flexibility makes them modern and stylish.”
FROM START TO FINANCE
Sustainability begins with material selection and production.
“There are many ways to make the manufacturing processes more sustainable, such as recycling or repurposing unused or misdirected materials and even capturing and reusing water,” Cain said.
Managing the Costs
Sustainable building options can also be more affordable, particularly if you’re looking at cost savings over time.
“Reducing energy costs is important to many building owners,” Cain said. “Make sure your building or home is well-insulated because this can save you a considerable amount of money.”
Consider the Options
As consumers seek sustainability in their residential structures, more are considering their long-term financial impacts, too.
“We’re in era of rising interest rates,” Nelson said. “A fixed rate loan can save money and be the right choice for many reasons.”
Visit LightStream.com to see how unsecured, affordable home improvement loans can help finance your renovation.
*The 9th Annual LightStream Home Improvement Survey was distributed by Ipsos among 1,301 U.S. homeowners, between January 4, 2022 and January 13, 2022.
Truist Bank is an Equal Housing Lender. Member FDIC.
Photos courtesy of Morton Buildings, Inc.
SOURCE:
Morton Buildings and LightStream
For the latest articles on home repair, improvements, consumer goods and reviews, and automotive needs, visit our Consumer Corner section. Whether you’re looking to tackle that long-awaited renovation, find honest product reviews for better decision-making, or get the best tips and advice for maintaining and upgrading your vehicle, our Consumer Corner has got you covered. Stay informed with expert insights and practical advice to help you make the most of your home and lifestyle.
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Refresh Your Home: A Room-by-Room Spring Cleaning Checklist
(Feature Impact) After months of winter, spring cleaning isn’t just about dusting and vacuuming – it’s about inviting sunlight and fresh air into your space through the open windows and giving yourself a fresh start for the longer days ahead.
It’s also a perfect opportunity to clear out the old and make room for new experiences, memories and energy. Whether you’re tackling deep cleaning for the first time or you have seasonal rituals for tidying up your home, this room-by-room guide can help you plan and conquer seasonal chores.
Whole Home:
- Declutter spaces: Donate, recycle or discard what you don’t need
- Wash windows inside and out
- Dust baseboards, walls, vents and ceiling fans
- Wipe down doors, knobs and light switches
- Vacuum and clean under and behind furniture
- Clean curtains and blinds
- Store seasonal items like winter clothing and decor
- Replace air filters
- Shampoo carpet
Kitchen:
- Empty and wipe down refrigerator and freezer
- Clean oven, stovetop and microwave
- Scrub countertops and backsplashes
- Clean out the garbage disposal
- Sweep and mop floors
- Organize the pantry and throw away any expired items
Bathrooms:
- Scrub grout and tile
- Clean mirrors and glass surfaces
- Deep clean toilets
- Wipe down cabinets and bathroom fixtures
- Wash rugs, floor mats and the shower curtain and liner
- Empty trash and clean the bin
Bedrooms and Other Living Areas:
- Wash bedding, pillows and linens
- Organize closets and drawers
- Vacuum chair, couches and mattresses as well as under cushions
- Dust shelves and decor
- Clean light fixtures and lampshades
Outdoor Areas:
- Power wash patios, sidewalks and driveways
- Wipe down outdoor furniture and replace textiles like pillows, cushions and umbrellas
- Clear debris from garden beds
- Prune shrubs, plants and trees
- Organize garages and sheds
- Reconnect hoses and sprinklers
- Prep lawn equipment such as mowers, weed eaters and blowers
For more spring cleaning tips and tricks, visit eLivingtoday.com.
Photo courtesy of Shutterstock
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Consumer Corner
Unilever, Google Cloud Strike Five-Year AI Partnership to Reshape Consumer Goods Marketing
Unilever and Google Cloud have announced a five-year partnership aimed at accelerating the consumer goods giant’s digital transformation through AI, cloud infrastructure, and data modernization.
The deal centers on helping Unilever strengthen brand discovery, marketing measurement, and AI-driven customer engagement across its global portfolio, which includes Dove, Vaseline, and Hellmann’s. A major focus is the rise of conversational and agentic commerce, where consumers increasingly discover and shop for products through AI-powered interactions rather than traditional search and browsing.
As part of the agreement, Unilever will migrate its integrated data and cloud platform to Google Cloud, creating what the companies describe as an AI-first digital backbone. That system is intended to help Unilever move faster on demand generation, turn data into actionable insights, and respond more quickly to shifts in the market.
The partnership is built around three pillars:
- Agentic commerce and marketing intelligence
- An integrated data and cloud foundation
- Advanced AI adoption across the business
Unilever leadership framed the move as part of a broader shift in which technology is becoming central to value creation in the fast-moving consumer goods sector. Google Cloud said the collaboration will use advanced AI models, including Gemini, to help modernize business processes and improve agility.
Unilever said it generated €50.5 billion in sales in 2025, operates in more than 190 countries, and reaches 3.7 billion people every day.
What to watch for
- How “agentic commerce” changes consumer brand discovery
- Whether other major CPG companies follow with similar AI-cloud partnerships
- How AI-backed marketing measurement impacts ad efficiency and conversion
Source: PR Newswire / Google Cloud
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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The McMansion era is over: Zillow says American buyers want homes that feel personal, practical, and resilient
Zillow’s 20-year analysis shows American homebuyers are moving away from oversized McMansions and toward smaller, flexible homes with wellness, sustainability, and climate-ready feature
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Zillow’s 20-year look at for-sale listings suggests a major shift in how Americans define the ideal home. In 2006, listings leaned into size, symmetry, and status, with McMansion-style homes featuring grand foyers, formal dining rooms, oversized primary suites, and luxury finishes meant to impress. In 2026, Zillow says buyers are focused less on square footage and more on flexibility, comfort, and how a home supports everyday life.
According to Zillow, affordability pressures are helping drive that change. New homes are getting smaller, and listings increasingly highlight spaces with a clear purpose rather than oversized layouts. Mentions of reading nooks are up 48%, while features tied to self-expression and wellness are also gaining traction. Zillow says “color drenching” is up 149% in listings, spa-inspired bathrooms are up 22%, and recreation-focused amenities like golf simulators and pickleball courts have each risen 25%.
Sustainability and climate readiness are also moving closer to the center of buyer priorities. Zillow reports that mentions of zero-energy-ready homes are up 70%, whole-home batteries are up 40%, and EV charging stations are up 25%. Climate-resilient details such as flood protection and fire resistance are increasingly being marketed as value drivers, a sharp contrast to 2006, when energy efficiency was rarely emphasized.
Amanda Pendleton, Zillow’s home trends expert, said the data shows American homes have shifted “from status symbols to sanctuaries.” Looking ahead, Zillow expects the next phase of home design to center on adaptability, with homes built to respond to changing family needs, lifestyles, and climate conditions.
Source: Zillow, Inc. via PR Newswire
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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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