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Viral TikTok health videos tend to cover three topics, rely on influencers

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Newswise — PULLMAN, Wash. –According to a study conducted by Washington State University, TikTok’s most popular health-related videos revolve around three main topics: sexual health, diet, and exercise. However, the study found a lack of other engaging health-related content on the platform.

Interestingly, the majority of TikTok’s young audience seems to be drawn to health-related videos featuring popular influencers who act as role models. These influencers often share aspects of their own diets or exercise routines, which appeals to the audience more than expert medical advice. The findings were published in the Journal of Health Communication.

Nicole O’Donnell, an assistant professor of communications at WSU and the lead author of the study, commented on the findings, stating, “Not surprisingly, we saw a great deal of role model appeals as influencers have a strong voice on this platform. The issue we have with this from a health communication perspective is that most of these videos weren’t providing attainable steps for behavior change but rather sharing aesthetic details of what is often a highly unobtainable lifestyle.”

Compared to well-established social media platforms like Instagram, Facebook, and Twitter, TikTok is relatively new, and its user patterns are still being explored by scientists. To bridge this knowledge gap, the research team, which included O’Donnell and communications Ph.D. students Sultana Ismet Jerin and Di Mu, conducted an analysis of 400 health-related videos from TikTok’s #EduTok campaign.

The study revealed that the majority of videos on TikTok focused on mental health, diet, exercise, or sexual health, catering to the platform’s younger audience’s interests. However, despite their prevalence, mental health videos received comparatively lower levels of audience engagement. Additionally, crucial topics highly relevant to teenagers, such as substance abuse prevention, bullying, and sexual violence prevention, were notably missing from the content.

As expected, videos that used ‘role model’ appeals, featuring famous actresses or sports stars advocating for a healthier lifestyle, garnered the highest levels of engagement. Similarly, videos aiming to shock or discourage certain behaviors also gained significant viewership. Unfortunately, both types of videos often lacked essential factual information and failed to promote achievable changes in behavior.

According to Jerin, nearly half of the videos analyzed incorporated role model appeals, indicating that personal stories resonate strongly with audiences. The emotional appeal of the content also played a significant role in driving audience engagement. Interestingly, mental health videos, despite being the most frequently covered health topic in EduTok videos, appeared to be the least engaging. The researchers are conducting a separate study to delve deeper into the emotional appeals used in mental health messaging to understand their impact on engagement.

Another concerning finding was the prevalence of videos encouraging self-diagnosis of mental health problems. O’Donnell highlighted the potential seriousness of this trend, as it may lead individuals, especially young people, to diagnose their own health issues solely based on brief social media clips.

O’Donnell expressed concern about the significant engagement levels observed in videos where individuals self-diagnosed their depression, anxiety, or other mental health issues. This trend raises potential problems, and the researchers advocate for future public messaging to address the issue. They also plan to conduct further investigations into the broader topic of mental health, including analyzing the emotional appeals utilized by creators.

Looking ahead, the researchers hope that healthcare providers, state, and federal agencies can leverage their findings to better connect with young people on various health-related subjects. O’Donnell noted that authentic stories about people’s lives garnered much more engagement than videos featuring professionals in white coats sharing their opinions. As a recommendation, the researchers propose that health professionals should explore ways to share authentic stories while still providing credible and reliable information to the audience.

Journal Link: Journal of Health Communication

Source: Washington State University

Daily News

Discover the Most Influential Figures in Health on TIME’s Inaugural TIME100 Health List

“TIME100 Health: Celebrating the game-changers revolutionizing healthcare and shaping a healthier world for all.”

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In a world where health has become an increasingly important issue, TIME magazine has taken a step towards recognizing the individuals who are leading the way in creating positive change. Today, they reveal their inaugural TIME100 Health list, a compilation of the 100 most influential people in the field of health.

"TIME100 Health logo featuring people in various professions working together to shape the future of healthcare."
TIME100 Health cover featuring an illustration by Peter Greenwood for TIME

To create this list, TIME reporters and editors worked tirelessly, consulting experts and sources from around the world. The result is a community of leaders from various industries, including scientists, doctors, advocates, educators, and policy-makers, who are dedicated to making a tangible difference in the world of health.

TIME Editor-in-Chief Sam Jacobs writes in his letter to readers, “Their work is enough to inspire the belief that the world of health is in the middle of a golden age of accomplishment and transformation.” This list serves as a reminder that amidst all the chaos, there are people out there using their resourcefulness and ingenuity to improve the lives of others.

The 2024 TIME100 Health list features CEOs, founders, and co-founders who are at the forefront of health innovation. Lars Fruergaard Jørgensen of Novo Nordisk, Albert Bourla of Pfizer, and Dave Ricks of Eli Lilly are just a few of the notable names on the list. These individuals have made significant contributions to the field, revolutionizing healthcare and pushing boundaries.

Women also play a prominent role on the list, with names like Sumbul Desai, Vice President of Health at Apple, and Raluca Cohen, Chief Science Officer at Salignostics, being recognized for their exceptional work. The list aims to highlight the achievements of women who have made a lasting impact in the field of health.

One of the most remarkable aspects of the TIME100 Health list is the age range of the individuals recognized. From 28-year-old Dale Whelehan, CEO of Four Day Week Global, to 99-year-old Jimmy Carter, the 39th U.S. President, who has been fighting to eradicate Guinea worm for decades, these individuals prove that age is not a barrier to making a difference.

The list also includes creatives and entertainers, showcasing the diverse range of people who are involved in shaping the future of health. Actors Michael J. Fox, Halle Berry, and Olivia Munn, authors Alua Arthur and Peter Attia, and professor and author Jonathan Haidt are just a few of the notable names on the list.

Scientists, doctors, and researchers who are at the forefront of health innovation are also recognized for their groundbreaking work. Cancer researcher Thomas Powles, research scientist Jenna Forsyth, and neurosurgeon Jocelyne Bloch are just a few of the exceptional individuals who have made significant contributions to their respective fields.

Policy-makers and government officials are also acknowledged for their role in shaping health policies. President of France Emmanuel Macron, CDC Director Mandy Cohen, and U.S. Surgeon General Vivek Murthy are just a few of the influential figures who have made a significant impact in the field of health.

To celebrate the individuals on the TIME100 Health list, TIME will be hosting the TIME100 Impact Dinner: Leaders Shaping the Future of Health on May 13th in New York City. This event will bring together leaders from various sectors to discuss innovation and trends in healthcare. The event will feature notable speakers such as Halle Berry and Marlena Fejzo, who will provide valuable insights into the future of health.

The TIME100 Health list serves as a reminder of the remarkable progress being made in the world of health. It highlights the individuals who are dedicated to making a positive impact and creating a healthier world for all. Whether you are familiar with the names on this list or not, their work is undoubtedly changing lives and shaping the future of health.

About TIME

TIME is a renowned media brand that has been in existence for over a century. It has a vast global audience of more than 120 million across its magazine and digital platforms. TIME has unparalleled access to influential individuals, earning the trust of both consumers and partners worldwide. Its unmatched ability to gather people together is aimed at sharing significant stories about individuals and ideas that shape and enhance the world. In addition to its core offerings, TIME also encompasses TIME Studios, an Emmy Award-winning film and television division, as well as a thriving live events business centered around the highly regarded TIME100 and Person of the Year franchises. TIME for Kids provides reliable news tailored for children, along with valuable resources for educators and families. The branded content studio, Red Border Studios, and the website-building platform, TIME Sites, have received accolades for their quality work. Furthermore, TIME is actively engaged in sustainability and climate action through its division, TIME CO2. With the recent launch of TIME Stamped, an e-commerce and content platform, TIME continues to expand its reach and offerings.

SOURCE TIME

https://time.com/collection/time100-health

https://stmdailynews.com

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Cinco formas en que se puede mejorar la atención de la salud cardíaca

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(Family Features) Antes de la llegada de los antibióticos, las enfermedades infecciosas, como la neumonía, la tuberculosis y la difteria, eran las causas de muerte más comunes en el mundo industrializado. Hoy en día, la enfermedad cardíaca es la principal causa de muerte en los Estados Unidos y lo ha sido desde 1921, según los Centros para el Control y la Prevención de Enfermedades.

Sin embargo, más de la mitad de las personas en los EE. UU. (51%) no son conscientes de ese hecho, según una encuesta de Harris Poll realizada en nombre de la Asociación Estadounidense del Corazón. Es más, casi la mitad de todas las personas en los EE. UU. (48,6 %) tienen algún tipo de enfermedad cardiovascular (ECV), incluida enfermedad coronaria, insuficiencia cardíaca, ataques cerebrales o, más notablemente, presión arterial alta, según la actualización estadística anual, “Estadísticas de enfermedades cardíacas y ataques cerebrales de 2024: un informe de datos estadounidenses y globales de la American Heart Association”, publicado en “Circulation”.

“Las enfermedades cardíacas, junto con los ataques cerebrals, que son la quinta causa de muerte, cobran más vidas en los EE. UU. que todas las formas de cáncer y enfermedades crónicas de las vías respiratorias inferiores combinadas, según los datos más recientes disponibles”, dijo Joseph C. Wu, M.D., Ph.D., FAHA, presidente voluntario de la American Heart Association director del Instituto Cardiovascular de Stanford y profesor Simon H. Stertzer de Medicina y Radiología en la Facultad de Medicina de Stanford. “Descubrir que la mayoría de la gente no conoce el impacto significativo de las enfermedades cardíacas es desalentador e incluso un poco aterrador”.

Si bien las tasas de mortalidad por enfermedades cardiovasculares han disminuido un 60% desde 1950 y el número de personas en los EE. UU. que mueren por un ataque cardíaco ha disminuido de 1 de cada 2 en los años 50 a aproximadamente 1 de cada 8 en la actualidad, aún persisten desafíos.

En 2024, con Bold Hearts, la celebración del centenario de la American Heart Association, la organización celebra 100 años de progreso e identificó varias cuestiones que deben abordarse para que el próximo siglo de trabajo para salvar vidas sea tan impactante como los primeros 100 años:

  • Se debe mejorar la alfabetización científica para aumentar el conocimiento y la comprensión del público sobre los métodos y la interpretación de los datos científicos.
  • Se necesitan enfoques no tradicionales de atención de salud para abordar los determinantes sociales y estructurales de la salud, trasladando rápidamente enfoques basados ​​en evidencia a las comunidades para abordar la inseguridad alimentaria, los problemas de transporte, la educación, la vivienda, el acceso a la atención, el estrés psicosocial crónico y otros problemas sociales. necesidades.
  • La interconexión de los sistemas de órganos, los mecanismos de las enfermedades y las etapas de la vida son fundamentales para comprender el papel que desempeña la salud cardiovascular en la salud general.
  • La valoración de los sistemas de atención será importante para lograr beneficios clínicos significativos. Depender de médicos individuales puede no ser realista en el manejo de enfermedades que involucran múltiples sistemas de órganos, como enfermedades cardiovasculares, renales y metabólicas o trastornos que afectan al corazón, el cerebro y la mente simultáneamente.
  • Más financiación para la investigación es una necesidad crítica debido al ritmo de los avances científicos. En el próximo siglo, los experimentos de laboratorio pueden exigir equipos más sofisticados, la ciencia traslacional incorporará nuevas tecnologías costosas como la inteligencia artificial y la salud de la población requerirá mayor potencia informática y tamaños de muestra más grandes.

“Hay mucho que aprender de este cambio histórico en la reducción de muertes por enfermedades infecciosas y la prevalencia actual de muertes por enfermedades cardiovasculares”, afirmó Wu. “Gracias a la investigación científica, los avances tecnológicos y las políticas de salud pública, la mayoría de estas enfermedades infecciosas se han controlado y muchas han sido erradicadas o casi lo están. A medida que aplicamos estos mismos métodos clínicos y epidemiológicos a la esperanzadora erradicación de las enfermedades cardíacas y los ataques cerebrales, la Asociación Estadounidense del Corazón está logrando grandes avances. Aunque todavía mueren demasiadas personas cada año, muchas viven vidas más largas y productivas mientras controlan sus enfermedades cardiovasculares y sus factores de riesgo”.

Para obtener más información, visite heart.org/centennial.


SOURCE:
American Heart Association

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4 Trends Showing Mental Health is a Continued Challenge for Americans

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(Family Features) People with outward appearances of success, productivity and happiness often still deal with internal struggles. Mental health challenges continue to affect Americans, with nearly 3 of 4 (73%) U.S. adults reporting struggles with mental health in 2023.

These findings come from a mental health survey commissioned by RedBox Rx, a telehealth and online pharmacy provider, and conducted by Morning Consult.

“Mental health remains a struggle for many Americans,” said Dr. Daniel Fick, RedBox Rx’s chief medical officer. “The findings from this study demonstrate more resources and support are needed to help individuals manage their mental health, especially younger adults. We are focused on fulfilling this need by offering easy-to-access, affordable, discreet and convenient telehealth care and treatment for those struggling with mental health.”

In honor of Mental Health Awareness Month, consider these mental health trends identified in the survey:

1. Younger Generations are More Likely to Report Mental Health Struggles, Worsening Mental Health
Gen Zers and Millennials are more likely to report having mental health struggles and more likely to say those struggles worsened in the past year. In fact, 41% of Gen Zers and 36% of Millennials reported more mental health struggles in the past year compared with 21% of adults ages 45 and older.

2. Specific Life Events Affect People Differently
Some life events appear to affect people differently. For example, getting divorced or separated and becoming pregnant or having a child are linked with both worsening and improving mental health. Getting engaged or married and using a dating app are equally likely to be linked with both positive and negative impacts on mental health.

3. Younger Generations Endure Life Events Linked with Worsening Mental Health
Gen Zers and Millennials more frequently experience life events having the strongest links to worsening mental health. They more commonly report loneliness and a failure to achieve life goals, stressors also linked to worsening mental health. For example, 53% of Gen Zers reported feelings of loneliness and 52% shared feelings of failure to achieve life goals, compared with 39% and 34%, respectively, of all adults sampled.

The research also found recent life experiences, whether relational or personal, are linked to the state of one’s mental health. Those suffering from worsening mental health were more likely to have experienced:

  • Being a victim of verbal or emotional abuse
  • Being a victim of physical violence
  • The lack of a healthy home environment
  • The lack of a healthy work environment
  • Attending college or university
  • The breakdown in a relationship with a close family member

According to the study, if you’ve experienced verbal or emotional abuse – which is 12% more prevalent among Gen Zers – you are more than twice as likely to report worsening mental health.

4. Despite Mental Health Struggles, Most Americans Aren’t Seeking Professional Care
Even though mental health struggles are widespread among American adults, more than 6 out of 10 (63%) with consistent or worsening mental health struggles have not sought professional care, such as therapy or medications, in the past year.

Those not seeking care tend to downplay their situations or cite the cost of care as a barrier. Through its discreet, low-cost service model, RedBox Rx’s online platform makes it easy for patients to quickly schedule telehealth visits and privately meet with licensed medical providers to get help with treating a variety of mental health conditions including anxiety and depression, adult ADHD and insomnia.

“Telehealth offers an effective and convenient way for patients to easily access care for mental health conditions,” Fick said.

To view the full report, access infographics from the study and find more information about mental health therapy and medical treatments, visit RedBoxRx.com.

Photo courtesy of Shutterstock (woman using tablet)


SOURCE:
RedBox Rx

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