Connect with us

Food and Beverage

VIZZY BECOMES EXCLUSIVE HARD SELTZER OF PICKLEBALL IN NEW PARTNERSHIP WITH PROFESSIONAL PICKLEBALL ASSOCIATION

New agreement will pair the company’s iconic beverages with one of the hottest sports in the United States and will make Vizzy the first-ever “Official Hard Seltzer of the PPA Tour.”

Published

on


Molson Coors Brings Lineup of Beer, Hard Seltzer and Non-Alc to the PPA, Starting This Fall 

CHICAGO /PRNewswire/ — Molson Coors Beverage Company today announces a new partnership with the Professional Pickleball Association (PPA). The new agreement will pair the company’s iconic beverages with one of the hottest sports in the United States and will make Vizzy the first-ever “Official Hard Seltzer of the PPA Tour.”

Vizzy x PPA KV
Vizzy Becomes Official Hard Seltzer of the Professional Pickleball Association (PPA) Tour.

Described as a cross between tennis, badminton and ping-pong, pickleball has been around since the 1960s, but saw a national resurgence during the pandemic. Since then, it’s exploded in popularity, drawing in 4.6 million players and becoming the nation’s fastest-growing sport, according to the Sports & Fitness Industry Association.

“When watching a sport like pickleball, you need to drink something just as bold and fun—which is why we’re so excited to match the wide variety of the Molson Coors portfolio with the PPA as their official alcohol beverage partner,” said Bill Averill, Molson Coors’ vice president of field marketing. “Led by our vibrant and flavorful Vizzy Hard Seltzer family, which includes everything from tropical fruit to mimosa flavors, we can’t wait to serve a whole new vibe on and off the court and establish Vizzy as the leading hard seltzer playing in pickleball.”

Vizzy will go big to bring this partnership to life across all touchpoints including on-site activations at events, out-of-home advertising, retail, merch, as well as digital and social media influencer content. This builds on Vizzy’s momentum as a top 5 hard seltzer as the brand continues to widen the gap between declining, competing brands in the category according to IRI multi-outlet and convenience data.

As the exclusive beer, hard seltzer and flavored malt beverage partner of the PPA, Molson Coors will also bring Miller Lite and offerings from its above premium innovation portfolio, like Simply Spiked Lemonade, to select PPA tournaments across the country. Plus, pickleball fans will also be able to enjoy non-alc products from Molson Coors including ZOA Energy and ZenWTR alkaline water, which will join the PPA’s existing assortment of non-alc offerings.  

“Pickleball isn’t just a sport, it’s a lifestyle, and those who know the game can testify to the fact that pickleball brings together some of the best things in life — family, health, fun — the list goes on,” said Connor Pardoe, Commissioner and CEO of the PPA Tour. “Bringing aboard Molson Coors and Vizzy Hard Seltzer builds on this idea and helps bring people together whether they’re competing on-court or cheering from the sidelines.”

The Molson Coors and PPA partnership kicks off with the PPA Championship in Las Vegas this week.

Advertisement
20221115 affiliate Newsletter0000

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.  

ABOUT PPA TOUR

The Professional Pickleball Association is the professional tour for the sport of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding nearly $3 million in annual prize money offering equal play and pay. With more than 20 events in 2022 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Riviera Country Club in California, and Las Vegas destinations at the Darling Tennis Center and Mandalay Bay, the PPA Tour is the premier provider of professional and amateur events. Founded in 2018 and based in Dallas, TX, the PPA Tour provides an unparalleled experience for all, inviting players to compete and “play where the pros play,” as well as offering unrivaled venues, food/beverages, live entertainment, VIP experiences, giveaways and games, pro player meet-and-greets, shopping, vendors, and more. For more information, go to www.ppatour.com. See Player Profiles and follow us on social: Twitter Instagram YouTube Facebook LinkedIn

SOURCE Molson Coors Beverage Company

Author

  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts

HUNGRY FOR MORE?

Discover a feast for your senses with our Food & Drink Blog, a tantalizing part of STM Daily News. Get the latest articles, recipes, and foodie news delivered straight to your inbox. Satisfaction guaranteed!

Advertisement
20221115 affiliate Newsletter0000

SIGN UP TO RECEIVE THE LATEST RECIPES & FOODIE NEWS, PLUS SOME EXCLUSIVE GOODIES!

We don’t spam! Read our privacy policy for more info.

Food and Drink

Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

recipes

A Savory Way to Start Holiday Celebrations

Published

on

Holiday

(Culinary.net) It’s the holiday season and your family can feel the cheer as loved ones fill their appetizer plates and excitement fills the air as gifts are being placed beneath the tree.

Someone asks, munching away near the table, “Wow, how did you make this?” In your mind, you think, “It was too easy.”

These Savory Cheese Balls are not only simple to make but perfect for any holiday get-together or celebration. They’re fun to create and even more enjoyable to dive in to once finished. Texture and color are the name of the game with this recipe. The result is a beautiful array of red, gold and green, all on one plate.

Start by rolling cream cheese into balls and mixing up three bowls with powerful flavors to create the three different colors. The “green” bowl gets parsley, thyme, rosemary and, of course, some garlic, just for an extra kick of seasoning. The “gold” ball calls for caraway seeds, poppy seeds and garlic. Finally, the “red” ball includes cranberries and pecans.

Simply roll each cream cheese ball around gently until it’s coated. It doesn’t get any simpler than that. Display the array of cheese balls on a festive plate for something equally cheery and heavenly. Serve the plate with crackers, fruit or vegetables for complementary dipping options.

Find more recipes and holiday fun this season at Culinary.net.

Watch video to see how to make this recipe!

14867 VID SAVORY MINI CHEESE BALLS detail image embed1

Savory Cheese Balls

Servings: 6-12

  • 2          packages (8 ounces each) cream cheese
  • 2          tablespoons caraway seeds
  • 1          teaspoon poppy seeds
  • 2          cloves garlic, minced, divided
  • 1/4       cup parsley, chopped
  • 2          teaspoons thyme leaves, chopped
  • 1          teaspoon rosemary, chopped
  • 1/4       cup dried cranberries, chopped
  • 2          tablespoons pecans, chopped
  • crackers (optional)
  • fruit (optional)
  • vegetables (optional)
  1. Cut each cream cheese block into three squares. Roll each square into ball.
  2. In small bowl, combine caraway seeds, poppy seeds and half the garlic.
  3. In second small bowl, combine parsley, thyme, rosemary and remaining garlic.
  4. In third small bowl, combine cranberries and pecans.
  5. Roll two cheese balls in seed mixture, two in herb mixture and two in cranberry mixture.
  6. Cut each ball in half and serve with crackers, fruit or vegetables, if desired.

collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
SOURCE:
Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

Advertisement
20221115 affiliate Newsletter0000

https://stmdailynews.com/category/food-and-beverage

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

Author


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Food and Beverage

Harvest Sides for Your Holiday Feast

Published

on

17285 sides detail intro image

Hearty, filling, festive recipes to complement your main course

(Family Features) Don’t let turkey and ham have all the fun this holiday season. After all, you know your guests are likely to have plates piled high with all their favorite festive side dishes.

These hearty solutions are inspired by harvest season, offering comforting taste and mouthwatering flavors to make your holiday meal truly memorable. There’s nothing wrong with the classics – mashed potatoes, green bean casserole and the like – but these recipes from “Cookin’ Savvy” can give your gathering a special seasonal spin.

Discover more holiday recipes by visiting Culinary.net.

17285 sides detai image embed1

Roasted Sweet Potatoes with Marshmallow Sauce

Recipe courtesy of “Cookin’ Savvy
Servings: 6-8

  • 1/4 cup avocado oil
  • 1/2 stick butter, melted
  • 1 tablespoon garlic powder
  • 1 tablespoon onion powder
  • salt, to taste
  • pepper, to taste
  • 3 pounds sweet potatoes, sliced in circles

Marshmallow Sauce:

  • 1 tablespoon butter
  • 2 cups mini marshmallows, plus additional for garnish, divided
  • 1/2 cup heavy whipping cream
  1. Heat oven to 400 F.
  2. In bowl, mix oil, melted butter, garlic powder and onion powder. Add salt and pepper, to taste. Add sweet potatoes and coat well. In baking dish, line sweet potatoes around pan in circle. Drizzle with leftover oil mixture. Bake 40 minutes.
  3. To make marshmallow sauce: In skillet, melt butter and 2 cups mini marshmallows. Remove from heat and whisk in cream. Place in bowl and add additional mini marshmallows for garnish.
  4. Place sweet potatoes on serving platter in same lined up fashion as they were in baking dish. Serve with marshmallow sauce.

Note: Recipe can be doubled for large crowds.

17285 sides detai image embed2

Sprouts and Squash Roast

Recipe courtesy of “Cookin’ Savvy
Servings: 6-8

  • 1/4 cup avocado oil
  • 1/2 stick butter, melted
  • 1/2 cup grated Parmesan cheese
  • 1 tablespoon onion powder
  • 1 tablespoon garlic powder
  • 1 tablespoon thyme
  • salt, to taste
  • pepper, to taste
  • 1 package (12 ounces) frozen Brussels sprouts
  • 1 package (10 ounces) frozen butternut squash
  • 1 package (2 1/2 ounces) real bacon pieces
  • 1 cup pecans
  • 1/2 cup pumpkin seeds
  • 1/2 cup cranberries
  1. Heat oven to 400 F.
  2. In bowl, mix oil, melted butter, Parmesan cheese, onion powder, garlic powder and thyme. Add salt and pepper, to taste.
  3. Cut Brussels sprouts in half, if desired. Add brussels sprouts and butternut squash to oil mixture and coat well. Place on lined cookie sheet and bake 20 minutes.
  4. In large bowl, mix bacon pieces, pecans, pumpkin seeds, cranberries and roasted sprouts and squash. Mix well and place in serving bowl.

Note: Recipe can be doubled for large crowds.

17285 sides detai image embed3

Herbed Wild Rice and Apples

Recipe courtesy of “Cookin’ Savvy
Servings: 6-8

  • 4 tablespoons butter
  • 1 tablespoon minced onion
  • 1 apple, chopped
  • 2 packages (8 ounces each) long-grain wild rice
  • 2/3 cup apple juice
  • 1 package (2 1/2 ounces) real bacon pieces
  • 1 tablespoon rosemary
  • salt, to taste
  • pepper, to taste
  • 2/3 cup pecans
  • 2/3 cup cranberries
  • garlic and herb cheese spread, for garnish (optional)
  1. In skillet over medium heat, saute butter, onion and apple pieces. When apples soften, add rice, apple juice, bacon pieces and rosemary. Season with salt and pepper, to taste. Cook about 10 minutes.
  2. In large bowl, mix pecans, cranberries and rice mixture. Place in serving dish and crumble herbed cheese on top, if desired.

Note: Recipe can be doubled for large crowds.

collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
SOURCE:
Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Food and Beverage

Add Fresh Grape Flavor to Holiday Festivities

Published

on

holiday

Add Fresh Grape Flavor to Holiday Festivities

(Family Features) As holiday guests arrive full of cheer in anticipation of a mouthwatering meal, you can start the celebration with a light yet flavorful salad that looks as delicious as it tastes. Start with a signature ingredient like grapes, which can elevate festive dishes from appetizers and cocktails to sides, main courses and desserts.

This Lemony Grapes and Greens Salad offers an easy, impressive dish featuring Grapes from California with their crisp, juicy burst of flavor to complement a homemade lemon vinaigrette adorning mixed greens, slivered onions, diced avocado and pistachios. Available into January, fresh California grapes are a perfect solution for the holiday season.

Don’t forget: You can also elevate the aesthetic appeal of your gathering by using fresh California grapes as decor by draping them along the dining room table, using them to fill vases and complement floral arrangements or freezing them to use as homemade ice cubes in cocktails.

Visit grapesfromcalifornia.com to find more holiday recipe and decor ideas.

Watch video to see how to make this recipe!

16783 VID Lemony Grapes and Greens Salad detail Image embed

Lemony Grapes and Greens Salad
Prep time: 25 minutes
Servings: 6

Lemon Vinaigrette:

  • 1/4       cup extra-virgin olive oil
  • 3          tablespoons lemon juice
  • 1          tablespoon honey
  • 1          garlic clove, minced
  • 2          teaspoons spicy brown or stone-ground mustard
  • 1/8       teaspoon sea salt
  • 1/8       teaspoon pepper

Salad:

  • 10        cups mixed torn greens (endive, watercress, frisee or butter lettuce)
  • 1 1/2    cups halved Grapes from California
  • 1/2       cup slivered red onion
  • 1          large firm but ripe avocado, peeled, pitted and diced
  • 1/3       cup roasted, salted pistachio kernels
  1. To make lemon vinaigrette: In small bowl, whisk olive oil, lemon juice, honey, garlic, mustard, salt and pepper. 
  2. To make salad: In large bowl, mix greens, grapes and onion. Drizzle with dressing and toss well to coat. Add avocado. Sprinkle with pistachios. Toss lightly.

Nutritional information per serving: 230 calories; 4 g protein; 19 g carbohydrates; 17 g fat (67% calories from fat); 2.5 g saturated fat (10% calories from saturated fat); 0 mg cholesterol; 130 mg sodium; 5 g fiber.

collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
SOURCE:
California Table Grape Commission

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Trending