Connect with us

Food and Beverage

VIZZY BECOMES EXCLUSIVE HARD SELTZER OF PICKLEBALL IN NEW PARTNERSHIP WITH PROFESSIONAL PICKLEBALL ASSOCIATION

New agreement will pair the company’s iconic beverages with one of the hottest sports in the United States and will make Vizzy the first-ever “Official Hard Seltzer of the PPA Tour.”

Published

on


Molson Coors Brings Lineup of Beer, Hard Seltzer and Non-Alc to the PPA, Starting This Fall 

CHICAGO /PRNewswire/ — Molson Coors Beverage Company today announces a new partnership with the Professional Pickleball Association (PPA). The new agreement will pair the company’s iconic beverages with one of the hottest sports in the United States and will make Vizzy the first-ever “Official Hard Seltzer of the PPA Tour.”

Vizzy x PPA KV
Vizzy Becomes Official Hard Seltzer of the Professional Pickleball Association (PPA) Tour.

Described as a cross between tennis, badminton and ping-pong, pickleball has been around since the 1960s, but saw a national resurgence during the pandemic. Since then, it’s exploded in popularity, drawing in 4.6 million players and becoming the nation’s fastest-growing sport, according to the Sports & Fitness Industry Association.

“When watching a sport like pickleball, you need to drink something just as bold and fun—which is why we’re so excited to match the wide variety of the Molson Coors portfolio with the PPA as their official alcohol beverage partner,” said Bill Averill, Molson Coors’ vice president of field marketing. “Led by our vibrant and flavorful Vizzy Hard Seltzer family, which includes everything from tropical fruit to mimosa flavors, we can’t wait to serve a whole new vibe on and off the court and establish Vizzy as the leading hard seltzer playing in pickleball.”

Vizzy will go big to bring this partnership to life across all touchpoints including on-site activations at events, out-of-home advertising, retail, merch, as well as digital and social media influencer content. This builds on Vizzy’s momentum as a top 5 hard seltzer as the brand continues to widen the gap between declining, competing brands in the category according to IRI multi-outlet and convenience data.

As the exclusive beer, hard seltzer and flavored malt beverage partner of the PPA, Molson Coors will also bring Miller Lite and offerings from its above premium innovation portfolio, like Simply Spiked Lemonade, to select PPA tournaments across the country. Plus, pickleball fans will also be able to enjoy non-alc products from Molson Coors including ZOA Energy and ZenWTR alkaline water, which will join the PPA’s existing assortment of non-alc offerings.  

“Pickleball isn’t just a sport, it’s a lifestyle, and those who know the game can testify to the fact that pickleball brings together some of the best things in life — family, health, fun — the list goes on,” said Connor Pardoe, Commissioner and CEO of the PPA Tour. “Bringing aboard Molson Coors and Vizzy Hard Seltzer builds on this idea and helps bring people together whether they’re competing on-court or cheering from the sidelines.”

The Molson Coors and PPA partnership kicks off with the PPA Championship in Las Vegas this week.

Advertisement
Group4208

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.  

ABOUT PPA TOUR

The Professional Pickleball Association is the professional tour for the sport of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding nearly $3 million in annual prize money offering equal play and pay. With more than 20 events in 2022 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Riviera Country Club in California, and Las Vegas destinations at the Darling Tennis Center and Mandalay Bay, the PPA Tour is the premier provider of professional and amateur events. Founded in 2018 and based in Dallas, TX, the PPA Tour provides an unparalleled experience for all, inviting players to compete and “play where the pros play,” as well as offering unrivaled venues, food/beverages, live entertainment, VIP experiences, giveaways and games, pro player meet-and-greets, shopping, vendors, and more. For more information, go to www.ppatour.com. See Player Profiles and follow us on social: Twitter Instagram YouTube Facebook LinkedIn

SOURCE Molson Coors Beverage Company

Author

  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts

HUNGRY FOR MORE?

Discover a feast for your senses with our Food & Drink Blog, a tantalizing part of STM Daily News. Get the latest articles, recipes, and foodie news delivered straight to your inbox. Satisfaction guaranteed!

Advertisement
Group4208

SIGN UP TO RECEIVE THE LATEST RECIPES & FOODIE NEWS, PLUS SOME EXCLUSIVE GOODIES!

We don’t spam! Read our privacy policy for more info.

Food and Drink

Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

Food and Beverage

Punch Up Your Holiday Beverage Menu

This holiday season, enhance your gatherings with a refreshing Christmas Cranberry Punch recipe featuring cranberries, pineapple, assorted juices, and a hint of rosemary for a tart twist.

Published

on

Christmas Cranberry Punch

(Culinary.net) This time of year is all about food and sweet desserts, but don’t forget to quench guests’ thirst with a seasonal sip. This Christmas Cranberry Punch offers a slightly less sweet take on traditional punch so you can add a touch of tart to the beverage cart. Visit Culinary.net to find more delicious holiday recipe ideas.

17304 christmas punch detail image embed1

Christmas Cranberry Punch

  • 1 package fresh cranberries
  • 1 can pineapple chunks
  • 3-4 rosemary twigs
  • 6 cans lemon-lime soda, divided
  • 64 ounces cranberry juice
  • 20 ounces orange pineapple juice
  • 1 orange
  1. The night before, place four cranberries, two pineapple chunks and a few rosemary sprigs in each hole of silicone muffin pan or ice tray. Cover with 1 can lemon-lime soda and freeze.
  2. Chill remaining soda, cranberry juice and orange pineapple juice overnight.
  3. In punch bowl, mix remaining soda, cranberry juice and orange pineapple juice. Slice orange into 5-6 slices. Add lemon-lime soda ice cubes, handful of cranberries and orange slices. Serve.

collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
SOURCE:
Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Food and Beverage

A Sweet, Savory, Simple Holiday Side Dish

Published

on

17304 cranberry asparagus detail intro image

(Culinary.net) No matter what your main course looks like at the holidays, this Asparagus with Cranberry Sauce offers a sweet yet savory complement. Plus, the surprise pop of flavor and color are perfect for a festive tablescape. Find more easy holiday recipes at Culinary.net.

holiday

Asparagus with Cranberry Sauce

Recipe courtesy of “Cookin’ Savvy”
Servings: 6

  • 1/2 pound bacon
  • 1 tablespoon butter
  • 1 tablespoon garlic powder
  • salt, to taste
  • pepper, to taste
  • 1 bunch fresh asparagus
  • 1 can (14 ounces) whole cranberry sauce
  • 1 tablespoon brown sugar
  • 2 tablespoons balsamic vinegar
  1. Using kitchen shears, cut bacon into pieces then fry in skillet. Drain and set aside.
  2. In same skillet, add butter and garlic powder. Add salt and pepper, to taste. Saute asparagus then add bacon back to pan.
  3. In saucepan over medium heat, heat cranberry sauce, brown sugar and balsamic vinegar.
  4. Place asparagus on platter and pour sauce on top.

collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
SOURCE:
Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/


Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Food and Beverage

Classic Desserts That Combine Christmases Past and Present

Published

on

desserts

(Family Features) If holiday gatherings have started to feel more overwhelming than celebratory, it’s time to go back to the basics with seasonal desserts that are easy yet elegant.

Classic Desserts

Wow your crowd this year with a mouthwatering Hummingbird Cake or Coconut Cake that call to mind holidays past without requiring hours spent in the kitchen (like grandma used to do). Or for a classic take on an old favorite, these Christmas Cinnamon Cookies can even let the kiddos get involved – just make the dough then have your little helpers use their favorite cookie cutters to make festive shapes before the oven does the rest of the work.

Find these recipes and more from “Cookin’ Savvy” at Culinary.net.

17285 detail image embed1

Hummingbird Cake

Recipe courtesy of “Cookin’ Savvy

  • 1 spice cake mix
  • 1 cup sugar
  • 1 cup banana cream Greek yogurt
  • 3 eggs
  • 1 cup crushed pineapple
  • 1 cup crushed pecans
  • 1 cup all-purpose flour
  • 2 tablespoons melted butter

Frosting:

  • 1 stick butter, softened
  • 1 package (8 ounces) cream cheese, softened
  • 1/4 cup heavy whipping cream
  • 5 cups powdered sugar
  • 1 package pecans (optional)
  1. Heat oven to 350 F.
  2. In mixing bowl, mix spice mix and sugar. Blend in yogurt, eggs and pineapple. In separate bowl, mix pecans, flour and butter then add to cake mixture.
  3. Grease two 8-inch cake pans with butter. Pour half the mixture into each pan then bake 45 minutes. Cool on rack before icing.
  4. To make frosting: In mixing bowl, mix butter, cream cheese and heavy whipping cream. Slowly blend in powdered sugar.
  5. Ice cake then decorate with pecans, if desired.
17285 detail image embed2

Coconut Cake

Recipe courtesy of “Cookin’ Savvy

  • 1 vanilla or white cake mix
  • 1 cup all-purpose flour
  • 1 cup sugar
  • 1 cup coconut Greek yogurt
  • 1 cup milk
  • 2 tablespoons melted butter
  • 3 eggs

Frosting:

  • 1 stick butter, softened
  • 1 package (8 ounces) cream cheese, softened
  • 1/4 cup heavy whipping cream
  • 5 cups powered sugar
  • 2-4 cups shredded coconut
  1. Heat oven to 350 F.
  2. In mixing bowl, mix cake mix, flour and sugar. Blend in yogurt, milk, butter and eggs.
  3. Grease two 8-inch cake pans with butter. Pour half the mixture into each pan and bake 45 minutes. Cool on rack before icing.
  4. To make frosting: In mixing bowl, mix butter, cream cheese and heavy whipping cream. Slowly blend in powdered sugar.
  5. Ice cake then pat shredded coconut gently into icing.
17285 detail image embed3

Christmas Cinnamon Cookies

Recipe courtesy of “Cookin’ Savvy

  • 1 2/3 cups self-rising flour
  • 2 1/2 teaspoons cinnamon
  • 1/4 teaspoon ginger
  • 1/8 teaspoon cloves
  • 1/2 cup sugar
  • 1/2 cup brown sugar
  • 1 egg
  • 2 tablespoons water (optional)
  • 1 cup powered sugar (optional)
  1. In mixing bowl, combine flour, cinnamon, ginger, cloves, sugar, brown sugar and egg to make dough. If dough is too dry to form into ball, add water. Form into log and wrap in parchment paper. Refrigerate 1 hour.
  2. Heat oven to 350 F.
  3. Roll dough out and cut into shapes with cookie cutters. Place on cookie sheet covered in parchment paper and bake 8-10 minutes. Let cool on rack then dust with powdered sugar, if desired.

collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures
SOURCE:
Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

Discover more from Daily News

Subscribe to get the latest posts sent to your email.

Continue Reading

Trending