Sports
Why Major League Baseball keeps coming back to Japan
Major League Baseball’s long-standing relationship with Japan was highlighted during the Tokyo Series in March 2025, featuring the Dodgers and Cubs. The event generated significant revenue and broke viewership records. Japanese players, like Ichiro Suzuki and Shohei Ohtani, have boosted MLB’s global presence, indicating successful international investment.
Jared Bahir Browsh, University of Colorado Boulder
Why Major League Baseball keeps coming back to Japan
When Shohei Ohtani stepped onto the field at the Tokyo Dome in March 2025, he wasn’t just playing a game – he was carrying forward more than 100 years of baseball ties between the U.S. and Japan.
That history was front and center when the Los Angeles Dodgers and Chicago Cubs opened their 2025 regular season facing off in the Tokyo Series on March 18 and 19. The two games featured several players from Japan, capping a slate of events that included four exhibition games against Japanese professional teams.
It was a massive financial success. Marking MLB’s first return to Tokyo since 2019, the series generated over US$35 million in ticket sales and sponsorship revenue and $40 million in merchandise sales.
The first game of the Tokyo Series broke viewership records in Japan.
For MLB, which has seen significant viewership growth this season, it was proof that its investment in Japan and international baseball over the past three decades has been paying off.
Baseball’s early journey to Japan
Baseball, which is by far the most popular sport in Japan, was introduced to the nation during the Meiji Restoration in the late 19th century.
American baseball promoters were quick to see the potential of the Japanese market, touring the country as early as 1908. The most famous such tour took place in 1934 and featured a number of American League All-Stars, including Babe Ruth and catcher Moe Berg, who was later revealed to be a U.S. spy.
That trip had a long legacy. The U.S. All-Stars faced a team called The Greater Japan Tokyo Baseball Club, which, a year later, barnstormed in the United States. When they played the San Francisco Seals, the Seals’ manager, Lefty O’Doul – who later trained baseball players in Japan – suggested a name change to better promote the team for an American audience.
Commenting that Tokyo is the New York of Japan, O’Doul suggested they take on one of their team names. And since “Yankee” is a uniquely American term, The Greater Japan Tokyo Baseball Club was reborn as the Tokyo (Yomiuri) Giants.
When the Giants returned to Japan, the Japanese Baseball League was formed, which was reorganized into Nippon Professional Baseball in 1950. The Giants have gone on to dominate the NPB, winning 22 Japan Series and producing Sadaharu Oh, who hit 868 home runs during his illustrious career.
Breaking into MLB
The first Japanese-born MLB player, Masanori Murakami, debuted for the San Francisco Giants in September 1964. But his arrival wound up sparking a contractual tug-of-war between the NPB and MLB. To prevent future disputes, the two leagues signed an agreement in 1967 that essentially blocked MLB teams from signing Japanese players.
By the 1990s, this agreement became untenable, as some Japanese players in NPB became frustrated by their lack of negotiating power. After the Kintetsu Buffaloes refused to give Hideo Nomo a multiyear contract after the 1994 season, his agent found a loophole in the “voluntary retirement clause” that would allow him to sign with an MLB franchise. He signed with the Los Angeles Dodgers in February 1995.
Nomo’s impact was immeasurable. His “tornado” windup and early success made him one of the most popular players in the major leagues, which was recovering from the cancellation of the World Series the previous year. In Japan, “Nomo fever” took hold, with large crowds gathering television screens in public to watch him play, even though his games aired in the morning. Nomo helped drive Japanese sponsorship and television rights as his first season ended with him winning National League Rookie of the Year.
But within a few years, disputes over contracts soon showed the need for new rules. This ultimately led to the establishment of posting rules for NPB players looking to transition to the major leagues.
The rules have shifted some since they were set out in late 1998, but if a player declares their intention to leave NPB, then MLB teams have a 45-day window to negotiate. If the player from NPB is under 25 or has less than nine years of professional experience, they’re subject to the limited MLB signing pool for international players. Otherwise, they’re declared a free agent.
A wave of stars
The new rules led many more Japanese players to join major league baseball from Nippon Professional Baseball: Of the 81 Japanese players who’ve played in the majors, all but four played in NPB before their debut. Ichiro Suzuki, who became the first Japanese player inducted into the National Baseball Hall of Fame, was also the first Japanese position player to make the leap.
Other players, like Hideki Matsui, the only Japanese player to be named World Series MVP, continued the success. And then came Ohtani, a two-way superstar who both hits and pitches, drawing comparisons to Babe Ruth.
For MLB, Japanese players haven’t just boosted performance on the field – they’ve expanded its global fan base. The Dodgers brought in over $120 million in increased revenue in Ohtani’s first year alone, easily covering his salary even with Ohtani signing the richest contract in baseball history. The franchise has also seen its value increase by at least 23% to nearly $8 billion. MLB has also seen a significant increase in viewership over the past two seasons, partially driven by the growing interest from Japan.
As American sports leagues deal with an increasingly distracted, fragmented domestic audience, it’s not surprising that they’re looking abroad for growth. And as MLB teams prepare to court another wave of Japanese stars this offseason, it’s clear that its decades-long investment in Japan is paying off.
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
https://stmdailynews.com/sports
Author
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Sports
The U.S. Army Names Soldier-Athletes Headed to the 2026 Winter Games in Italy
The U.S. Army says nine WCAP Soldier-athletes and coaches will compete at the 2026 Winter Games in Italy in bobsled, biathlon, Nordic combined and figure skating—showcasing elite fitness, discipline and performance.
The U.S. Army is sending a new group of Soldier-athletes to one of the biggest stages in international sports.
In a Jan. 29, 2026 announcement, the Army said nine Soldier-athletes and coaches will represent the United States at the 2026 Winter Games in Italy, with two additional Soldiers traveling as alternates. The group will compete across bobsled, biathlon, Nordic combined, and pairs figure skating—sports that demand equal parts endurance, precision, and mental toughness.
Who’s representing the Army at the 2026 Winter Games
According to the release, the Army’s lineup of Soldier-athletes and coaches includes:
Competing and coaching in Italy
- Lt. Col. Chris Fogt (Bobsled Head Coach)
- Lt. Col. Garrett Hines (Bobsled Coach)
- Sgt. 1st Class Shauna Rohbock (Bobsled Coach)
- Sgt. Frank Del Duca (Bobsled)
- Spc. Azaria Hill (Bobsled)
- Staff Sgt. Deedra Irwin (Biathlon)
- Spc. Sean Doherty (Biathlon)
- Sgt. Ben Loomis (Nordic Combined)
- Pvt. Spencer Howe (Pairs Figure Skating)
Alternates
- Cpl. Hakeem Abdul-Saboor (Bobsled Alternate)
- Spc. Dana Kellogg (Luge Doubles Alternate)
Soldier first, athlete always
The Army emphasized that WCAP athletes remain full-time Soldiers while training and competing at the elite level. Brig. Gen. Matthew Braman, the Army’s Chief Marketing Officer, said the same traits built through military service—discipline, mental agility, teamwork, and readiness—translate directly into high-level athletic performance.
“Even when competing at the highest level, these athletes are U.S. Army Soldiers first,” Braman said in the release, adding that they’re trained to be “tactically and technically proficient” and prepared to perform in any environment.
What is the World Class Athlete Program (WCAP)?
The Soldier-athletes train and serve through the U.S. Army World Class Athlete Program (WCAP), which supports top-ranked Soldiers competing at the international level. WCAP provides coaching, facilities, and training resources while ensuring Soldiers maintain their readiness and complete mandatory Army requirements.
While WCAP was officially established in 1997, the Army says it has been training Soldier-athletes for more than 75 years. Over that span, the Army has sent more than 600 Soldier-athletes to compete on the world stage, earning more than 120 medals across summer and winter sports.
Italy adds a layer of Army history
This year’s Winter Games location also carries historical meaning for the Army. The release points to World War II, when the 10th Mountain Division—an elite unit trained for mountain warfare—climbed Riva Ridge in northern Italy in a mission that helped shift momentum in the war.
After returning home, many Soldiers from the 10th Mountain Division helped build the foundation of the American ski industry by establishing ski resorts and ski schools across the U.S.—a legacy that still shows up in winter sports culture today.
Braman called the upcoming Games “a unique moment” to honor both the Army’s history in alpine terrain and its long-standing presence in elite athletics.
What to Watch For
- Biathlon conditioning: How Soldier-athletes balance endurance output with shooting precision under fatigue.
- Bobsled power and speed: Starts win races—watch for explosive sprint mechanics and teamwork on push phases.
- Nordic combined workload: One of the toughest mixes in sport; look for training insights on strength-to-weight and aerobic capacity.
- Recovery and readiness: How WCAP athletes manage sleep, mobility, and injury prevention while staying Soldier-ready.
- Italy’s alpine backdrop: The region’s mountain history adds context—and pressure—for performance in cold, high-demand environments.
Learn more
For more information about the U.S. Army and opportunities like WCAP, the release directs readers to GoArmy.com, including GoArmy.com/world-class-athlete-program.
Source: U.S. Army (PRNewswire), Jan. 29, 2026
Related External Links
- U.S. Army World Class Athlete Program (WCAP) – Overview of how Soldier-athletes train and compete at the elite level.
- GoArmy.com – Learn more about U.S. Army opportunities and careers.
- Team USA – Athlete news, sport profiles, and updates across Olympic and Paralympic disciplines.
- Olympics.com – Official Winter Games coverage, schedules, and sport explainers.
- International Ski and Snowboard Federation (FIS) – Rules, rankings, and event info for Nordic disciplines, including Nordic combined.
- International Bobsleigh & Skeleton Federation (IBSF) – Bobsled and skeleton sport info, events, and athlete resources.
- International Biathlon Union (IBU) – Biathlon news, event calendars, and performance insights.
Stay Updated with STM Daily News Sports
Want more sports and fitness coverage that’s worth your time—athlete training, performance trends, major events, and the stories behind the grind? Keep up with our latest at STM Daily News – Sports .
Author
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Sports
CourtsApp Launches as “The Healthiest App in the World,” Turning Screen Time Into Play Time
CourtsApp, branded as “the healthiest app in the world,” aims to reduce screen time by encouraging users to engage in racquet sports like tennis and pickleball. The platform facilitates easy court bookings without membership fees, promoting movement and social interaction. Expansion plans cover various U.S. regions, maximizing accessibility for players.
If your New Year’s reset includes less scrolling and more moving, CourtsApp is trying to make that switch ridiculously easy.
CourtsApp has officially launched with a bold claim—calling itself “the healthiest app in the world”—and the positioning is clear: it’s not another wellness app asking for more screen time. It’s a tool designed to get you off your phone and onto a court.
What CourtsApp is (and why it’s different)
CourtsApp is an AI-powered marketing and booking platform that helps players instantly find and book open courts for tennis, pickleball, padel, and other racquet sports—often at discounted prices. The key point: no membership fees are required.
That matters because “friction” is one of the biggest reasons people don’t play as often as they want to. If booking a court means juggling memberships, phone calls, limited availability, or confusing club policies, most people default to the easier option: staying home.
CourtsApp’s pitch is simple: open the app, find a court, book it, and go play.
Turning screen time into play time
Most apps compete for attention. CourtsApp is leaning into the opposite idea—convert screen time into movement.
The average adult now spends more than seven hours a day looking at screens, a trend that’s often linked with rising rates of obesity, heart disease, anxiety, and social isolation. CourtsApp is positioning itself as a healthier relationship with your phone: use it briefly, then put it away and get outside.
Instead of tracking steps or pushing workouts through a screen, the app is built around real-world activity—full-body movement, outdoor play, and social connection.
Why racquet sports are having a moment
CourtsApp’s launch also taps into a bigger trend: racquet sports are booming, and not just because they’re fun.
Founder and CEO Daren Hornig argues that sports like tennis and pickleball can be a stronger path to fitness and longevity than the typical “10,000 steps” mindset.
“CourtsApp turns your phone into a gateway to real-world health,” Hornig said. “For years, we’ve been told that you can stay fit and lose weight by walking 10,000 steps a day, taking a Peloton class online or going to a gym. However, sports like tennis and pickleball give you a greater chance to achieve your health and fitness goals and live a longer and healthier life. And there’s no better time to start than the New Year.”
The company also points to research published in the British Journal of Sports Medicine, citing long-term data following more than 80,000 adults over nearly a decade. According to the release, participants in racquet sports saw a 47% lower risk of death from any cause and up to a 56% lower risk of cardiovascular-related death compared to non-participants.
Where CourtsApp is live now—and what’s next
CourtsApp is currently live for players across:
- New York
- New Jersey
- Connecticut
The platform already lists more than 1,500 courts across 150+ facilities in those markets.
Next up: expansion from Maine to Florida by Q1 2026, followed by market-by-market growth as club density increases. The release also calls out additional play-in markets including:
- Southern California
- Texas
- Pacific Northwest
Flexible pricing, more access, fewer barriers
One of the most practical angles here is affordability and access.
CourtsApp highlights discounted pricing during quieter hours—helping players turn a random free afternoon into court time without committing to a membership or paying peak-hour rates.
For clubs, the platform doubles as a marketing and booking engine. For players, it’s a shortcut to the thing they actually want: a court that’s open right now.
The bigger takeaway
CourtsApp is betting on a simple truth: people don’t need more motivation apps—they need fewer obstacles.
If the app delivers on its promise (fast booking, real inventory, and meaningful discounts), it could become a go-to tool for anyone trying to make movement a habit—especially in sports like pickleball and tennis where access and scheduling can make or break consistency.
Players and clubs can learn more or join the platform at CourtsApp.com.
Here’s a clean Related Links block you can paste into WordPress (HTML view). Swap in your actual URLs/titles where needed:
Related Links
- CourtsApp (Official Site)
- More Sports + Wellness Coverage on STM Daily News
- Pickleball News & Updates
- Tennis News & Court Culture
“`
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
Authors
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Daily News
Bad Bunny’s Super Bowl Halftime Show Fits the NFL’s Long Game to Win Latin America
The NFL aims to expand its reach into Latin America through strategic marketing and high-profile performers like Bad Bunny at the Super Bowl halftime show. While the choice has sparked controversy, particularly among conservatives, the league sees it as a business move to attract more fans, particularly in Mexico and Brazil.
Last Updated on February 7, 2026 by Daily News Staff
Jared Bahir Browsh, University of Colorado Boulder
Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin America
Donald Trump, it is fair to assume, will be switching channels during this year’s Super Bowl halftime show.
The U.S. president has already said that he won’t be attending Super Bowl LX in person, suggesting that the venue, Levi’s Stadium in Santa Clara, California, was “just too far away.” But the choice of celebrity entertainment planned for the main break – Puerto Rican reggaeton star Bad Bunny and recently announced pregame addition Green Day – didn’t appeal. “I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible,” Trump told the New York Post.
National Football League Commissioner Roger Goodell likely didn’t have the sensibilities of the U.S. president in mind when the choice of Bad Bunny was made.
One of the top artists in the world, Bad Bunny performs primarily in Spanish and has been critical of immigration enforcement, which factored into the backlash in some conservative circles to the choice. Bad Bunny’s anti-ICE comments at this year’s Grammy Awards will have only stoked the ire of some conservatives.
But for the NFL hierarchy, this was likely a business decision, not a political one. The league has its eyes on expansion into Latin America; Bad Bunny, they hope, will be a ratings-winning means to an end. It has made such bets in the past. In 2020, Shakira and Jennifer Lopez were chosen to perform, with Bad Bunny making an appearance. The choice then, too, was seen as controversial.
Raising the flag overseas
As a teacher and scholar of critical sports studies, I study the global growth of U.S.-based sports leagues overseas.
Some, like the National Basketball Association, are at an advantage. The sport is played around the globe and has large support bases in Asia – notably in the Philippines and China – as well as in Europe, Australia and Canada.
The NFL, by contrast, is largely entering markets that have comparatively little knowledge and experience with football and its players.
The league has opted for a multiprong approach to attracting international fans, including lobbying to get flag football into the 2028 Olympics in Los Angeles.
Playing the field
When it comes to the traditional tackle game, the NFL has held global aspirations for over three-quarters of a century. Between 1950-1961, before they merged, the NFL and American Football League played seven games against teams in Canada’s CFL to strengthen the relationship between the two nations’ leagues.
Developing a fan base south of the border has long been part of the plan.
The first international exhibition game between two NFL teams was supposed to take place in Mexico City in 1968. But Mexican protest over the economy and cost of staging the Olympics that year led the game, between the Detroit Lions and Philadelphia Eagles, to be canceled.
Instead, it was Montreal that staged the first international exhibition match the following year.
In 1986, the NFL added an annual international preseason game, the “American Bowl,” to reach international fans, including several games in Mexico City and one in Monterrey.
But the more concerted effort was to grow football in the potentially lucrative, and familiar, European market.
After several attempts by the NFL and other entities in the 1970s and ’80s to establish an international football league, the NFL-backed World League of Football launched in 1991. Featuring six teams from the United States, one from Canada and three from Europe, the spring league lost money but provided evidence that there was a market for American football in Europe, leading to the establishment of NFL Europe.
But NFL bosses have long had wider ambitions. The league staged 13 games in Tokyo, beginning in 1976, and planned exhibitions for 2007 and 2009 in China that were ultimately canceled. These attempts did not have the same success as in Europe.
Beyond exhibitions
The NFL’s outreach in Latin America has been decades in the making. After six exhibition matches in Mexico between 1978 and 2001, the NFL chose Mexico City as the venue of its first regular season game outside the United States.
In 2005, it pitted the Arizona Cardinals against the San Francisco 49ers at Estadio Azteca in Mexico City. Marketed as “Fútbol Americano,” it drew the largest attendance in NFL history, with over 103,000 spectators.
The following year, Goodell was named commissioner and announced that the NFL would focus future international efforts on regular-season games.
The U.K. was a safe bet due to the established stadium infrastructure and the country’s small but passionate fan base. The NFL International Series was played exclusively in London between 2007 and 2016.
But in 2016, the NFL finally returned to Mexico City, staging a regular-season game between the Oakland – now Las Vegas – Raiders and Houston Texans.
And after the completion of upgrades to Latin America’s largest stadium, Estadio Azteca, the NFL will return to Mexico City in 2026, along with games in Munich, Berlin and London. Future plans include expanding the series to include Sydney, Australia, and Rio de Janeiro, Brazil, in 2026.
The International Player Pathway program also offers players from outside the United States an opportunity to train and earn a roster spot on an NFL team. The hope is that future Latin American players could help expand the sport in their home countries, similar to how Yao Ming expanded the NBA fan base in China after joining the Houston Rockets, and Shohei Ohtani did the same for baseball in Japan while playing in Los Angeles.
Heading south of the border
The NFL’s strategy has gained the league a foothold in Latin America.
Mexico and Brazil have become the two largest international markets for the NFL, with nearly 40 million fans in each of the nations.
Although this represents a fraction of the overall sports fans in each nation, the raw numbers match the overall Latino fan base in the United States. In recent years the NFL has celebrated Latino Heritage Month through its Por La Cultura campaign, highlighting Latino players past and present.
Latin America also offers practical advantages. Mexico has long had access to NFL games as the southern neighbor to the United States, with the Dallas Cowboys among the most popular teams in Mexico.
For broadcasters, Central and South America offer less disruption in regards to time zones. Games in Europe start as early as 6:30 a.m. for West Coast fans, whereas Mexico City follows Central time, and Brasilia time is only one to two hours ahead of Eastern time.
The NFL’s expansion plans are not without criticism. Domestically, fans have complained that teams playing outside the U.S. borders means one less home game for season-ticket holders. And some teams have embraced international games more than others.
Another criticism is the league, which has reported revenues of over US$23 billion during the 2024-25 season – nearly double any other U.S.-based league – is using its resources to displace local sports. There are also those who see expansion of the league as a form of cultural imperialism. These criticisms often intersect with long-held ideas around the league promoting militarism, nationalism and American exceptionalism.
Bad Bunny: No Hail Mary attempt
For sure, the choice of Bad Bunny as the halftime pick is controversial, given the current political climate around immigration. The artist removed tour dates on the U.S. mainland in 2025 due to concerns about ICE targeting fans at his concerts, a concern reinforced by threats from the Department of Homeland Security that they would do just that at the Super Bowl.
But in sticking with Bad Bunny, the NFL is showing it is willing to face down a section of its traditional support and bet instead on Latin American fans not just tuning in for the halftime show but for the whole game – and falling in love with football, too.
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
