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2024 Toyota Land Cruiser Returns to its Origin

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Last Updated on September 6, 2025 by Daily News Staff

SALT LAKE CITY /PRNewswire/ — Legends never die. Toyota’s off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin. Since its introduction in the U.S. market in 1958, the Land Cruiser evolved over the years from the legendary two-door models like the 40 Series with its fold-down front windshield, white roof, and rear jump seats to the capable yet fully loaded 200 Series, which was the last generation to be sold in the States and combined Land Cruiser’s unbreakable strength with premium luxury features. Now, Land Cruiser stays true to its heritage, returning as a high-quality off-roader at a more accessible price point that will take a wider range of customers on numerous backcountry adventures across the globe.  

2024 Toyota Land Cruiser
2024 Toyota Land Cruiser Returns to its Origin

Built on the TNGA-F global truck platform, the new Land Cruiser is designed, engineered, and tested to survive in the harshest of environments. For this new generation, Land Cruiser is exclusively available with the range-topping i-FORCE MAX hybrid powertrain producing 326 horsepower and 465 lb.-ft. of torque. It’s slightly smaller and narrower than the outgoing 200 Series model, making it nimbler on the trails, and Land Cruiser features off-road tech that has debuted on the newest generation of Toyota trucks. Limited to 5,000 units for the first two months of production, Land Cruiser will be offered in a First Edition grade that includes two new two-tone paint colors and additional off-road equipment.

“This icon belongs in our lineup,” says Toyota group vice president and general manager Dave Christ. “For 2024, Land Cruiser returns to its origin with a heritage-inspired design paired with the legendary capability and durability Land Cruiser is known for, and it will take even more customers on adventures across the globe as it has done for generations.”

The 2024 Land Cruiser will be built in Toyota Motor Corporation’s Tahara and Hino plants in Japan and arrive in the U.S. in the spring of 2024. Manufacturer’s suggested retail pricing will start in the mid-$50,000 range and be announced closer to its on-sale date. 

Back to its Origin

For decades, Land Cruiser has been known for its world-renowned capability as the staple of Toyota’s core values of quality, durability, and reliability. When Land Cruiser arrived in the U.S. in the late ’50s, Toyota sold only one unit in its first year. But then, when the 40 Series arrived, Land Cruiser became the best-selling Toyota in the U.S. for five years running. These early models featured solid front and rear axles on leaf springs, and the boxy look with a flat roof, short overhangs, and “TOYOTA” grilles became iconic. Soon after, though, customers wanted a bigger 4×4, and the Land Cruiser grew into larger station wagon models such as the 55 and 60 Series and ultimately lead to where the Land Cruiser left off in the U.S.: the 200 Series, a premium, full-size luxury off-road SUV.

Now, in its return to the U.S. market after a three-year hiatus, Land Cruiser utilizes the global TNGA-F body-on-frame platform. This new ladder frame allows for more rigidity in the chassis compared to the 200 Series model thanks to the use of high-strength steel with blanking and laser welds. Compared to the outgoing 200 Series, the new Land Cruiser is 4.4 inches narrower and 1.2 inches shorter for more off-road prowess.

Toyota’s North American-based studio CALTY Design Research worked closely with the global development team to establish the design direction for the new Land Cruiser. The design team used four key terms to lead the development: authentic, reliable, timeless, and professional. The all-new Land Cruiser is derived from a pure expression of form aligning with function. 

For the signature Land Cruiser look, the 1958 grade features the iconic round LED headlights and “TOYOTA” heritage grille, while Land Cruiser grades upgrade to slim, rectangular headlights reminiscent of the FJ62. A squared body profile resembles that of Land Cruisers of old, and the A pillar is pushed back not only to complement the look, but for better outward visibility on the trails. The front overhang is also decreased for greater approach.  

A newly developed double-wishbone front suspension with twin-tube shocks is paired with a multi-link rear suspension with coil springs. To provide improved steering feel and facilitate the incorporation of additional safety and convenience features, Land Cruiser will feature electric power steering, and all models feature 17-inch disc brakes front and rear. With a trailer hitch standard on all grades, Land Cruisers can tow up to 6,000 pounds.

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i-FORCE MAX Hybrid Standard

Land Cruiser’s new i-FORCE MAX hybrid powertrain comes standard on all grades and pairs a turbocharged 2.4-liter four-cylinder engine with a 48-hp electric motor integrated into an eight-speed transmission feeding off a 1.87-kWh NiMH battery pack that creates a total system output of 326 horsepower and 465 lb.-ft. of torque.  Fuel economy estimates will be announced closer to Land Cruiser’s on-sale date.

All Land Cruisers are equipped with a full-time four-wheel drive system with a center locking differential and an electronically controlled two-speed transfer case with high/low range. The system also features vehicle stability control (VSC) and an automatic limited-slip differential (Auto LSD). An electronic locking rear differential is standard on all Land Cruisers and can help split power 50/50 to the rear wheels for improved traction control on rough terrain.

An Off Road Icon

Land Cruiser has long been an off-road icon and this new generation continues its legacy. An all-new front stabilizer bar disconnect is standard on Land Cruiser and First Edition grades and increases flex at the push of a button. Overall, Land Cruiser has an approach angle up to 31.0 degrees and max departure to 22.0 degrees while breakover angle reaches 25.0 degrees. Ground clearance is up to 8.7 inches. For off-road protection, Land Cruiser customers can add rock rails and full coverage high strength steel skid plates. For off-road recovery, front tow/recovery hooks come standard. The Land Cruiser 1958 grade comes standard from the factory with fog lamps that will aid in overall visibility. The Land Cruiser grade gets upgraded color selectable RIGID fog lamps.

Multi-Terrain Select, which is now functional in both 4WD-High and 4WD-Low, is standard on the Land Cruiser grade and offers adjustable settings to help control wheel spin on a variety of terrain such as Mud, Dirt, and Sand. The CRAWL Control function is standard and acts as a low-speed, off-road cruise control allowing the driver to focus on steering while the system maintains one of five selectable speeds. Downhill Assist Control is another off-road feature that’s standard and it helps the driver navigate descents by limiting the speed of the vehicle. Drivers can view potential obstacles that are looming on the trail via the Multi-Terrain Monitor that can display crisply on the available 12.3-inch touchscreen, which comes standard on the Land Cruiser grade.

With Toyota Genuine Accessories and Associated Accessory Products (AAP), Land Cruiser is a blank canvas for customization. The AAP ecosystem will continue to evolve over time and currently includes over 100 accessories such as off-road recovery gear, rack attachment brackets for storage gear, outdoor sporting equipment carriers, and more. These products can also be conveniently rolled into customer’s monthly payments making accessorizing Land Cruiser through Toyota easier than ever.

A Connected Cruiser

With seating for up to five, Land Cruiser 1958 models feature black fabric seats and an 8.0-inch touchscreen displaying Toyota’s latest Audio Multimedia system that supports wireless Apple CarPlay and Android Auto compatibility. The new multimedia system also gives drivers the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates. The Land Cruiser grade has heated and ventilated SofTex-trimmed seats available in either black or Java and includes a 12.3-inch multimedia monitor and an available 14-speaker JBL premium sound system. Land Cruiser grade is also available with 4G connectivity for up to five devices that can turn the vehicle into an AT&T Hotspot. An available premium package includes leather-trimmed seats on the Land Cruiser Grade. The limited First Edition grade is exclusively available with leather-trimmed seats and a “First Edition” logo embossed on the door panels. A standard Qi wireless charging pad has enhanced power output, and dual USB-C charging ports are included in the front row and available for the rear passengers. There are also enhanced functional features while driving on rough trails including a palm rest for using the center touch screen and side knee pads.

A Smart Key System with push-button start is standard on all grades. With an active Remote Connect trial or subscription, an available Digital Key connects with compatible smartphones to allow vehicle entry, tailgate access, and vehicle starting (4G network dependent). The Digital Key can also be remotely shared with others to give more control over vehicle access rather than giving someone the physical key.

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Simple Grade Structure

Land Cruiser will be available in three grades: Land Cruiser 1958, Land Cruiser, and the limited run Land Cruiser First Edition. An available premium package adds power heated and ventilated leather-trimmed seats with lumbar support, a 14-speaker JBL audio system, head-up display, digital rearview mirror, moonroof, and more.

The 2024 Land Cruiser will be offered in seven exterior color choices: Ice Cap, Wind Chill Pearl, Underground, Black, Meteor Shower, Trail Dust, and Heritage Blue. The two-tone Trail Dust and Heritage Blue exterior colors feature a Grayscape roof.

 Land Cruiser 1958Land CruiserLand CruiserFirst Edition
PlatformTNGA-F
EngineTurbocharged 2.4-Liter Four-Cylinder
Hybrid Battery1.87-kWh NiMH Battery
Transmission8-speed Automatic Transmission
DrivetrainFull-time 4×4 with two-speed transfer case
Horsepower326 horsepower
Torque465 lb.-ft.
Towing6,000 lbs.
Wheelbase112.2 in.
Overall length193.7 in.
Overall width (+ mirrors)84.2 in.
Overall height73.2 in.
Ground Clearance8.7 in.
Running Ground Clearance8.3 in.
Approach/Breakover/Departure Angles30.0º/25º/22.0º31.0º/25.0º/22.0º31.0º/25.0º/22.0º
Wheels18-in. alloy18-in. alloy(20-in. opt)18-in. alloy
Tires245/70R18265/70R18 (265/60R20 opt)265/70R18
Land Cruiser 1958Land CruiserLand Cruiser First Edition
·   Rear locking differential·   CRAWL control·   “TOYOTA” heritage grille·   Round LED headlamps·   LED fog lamps·   18-in. alloy wheels with 245/70 all-
     season tires·   8.0-in. multimedia monitor·   6-speaker sound system·   Heated steering wheel·   Fabric/manual heated seats·   2400W AC inverter
Adds or replaces…·    Front stabilizer bar disconnect·    Rectangular LED headlamps·    RIGID color-selectable LED fog lamps·    18-in. alloy wheels with 265/70 all-
      season tires·    Multi-Terrain Select (MTS)·    Multi-Terrain Monitor (MTM)·    12.3-in. multimedia monitor·    10-speaker sound system·    SofTex heated/ventilated power seats
Adds or replaces…·     Roof rack·     Rock rails·     Front skid plate·     Round LED headlamps·    18-in. alloy wheels with 265/70 all-
      season tires·     Tailgate light·     Back door guard·     Mudflaps·     Unique-stitched key glove·     Leather heated/ventilated power seats

Toyota Safety Sense 3.0 Standard

All 2024 models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems. TSS enhancements are made possible by system sensors with improved detection capability. This suite of features includes: 

  • Pre-Collision System with Pedestrian Detection 
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Tracing Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist 

When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist is designed to provide gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian, or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances. 

The Toyota Safety Sense features have been enhanced for TSS 3.0: 

  • The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. In addition to pedestrian and bicyclist detection, this system now includes the capability to detect a motorcyclist. 
  • Lane Departure Alert will now provide Steering Assist as well as enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane. 
  • Dynamic Radar Cruise Control will have Full-Speed Range capability and adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes. 
  • Lane Tracing Assist is new to Land Cruiser, and Dynamic Radar Cruise Control must be enabled for it to function. The system requires detectable lane markings to function. Like Lane Departure Alert, lane recognition is enhanced over prior TSS generations. In addition to lane centering, this system also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane. 
  • An Emergency Driving Stop System is a new function of Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature is designed to bring the vehicle to a stop if the driver doesn’t respond to alerts to take control. 
  • Road Sign Assist is also new to Land Cruiser. This system is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID). 

In addition to TSS 3.0, other standard features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard. 

Beyond Zero Vision

As part of Toyota’s diverse approach to working toward a carbon neutral future, Land Cruiser is the latest hybrid offering in Toyota’s lineup to wear the Beyond Zero badge. Today, Toyota offers 16 electrified vehicles for customers to choose from. With twelve hybrid models, two plug-in hybrid models, the bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell Mirai, Toyota provides more choices than any other automaker for customers to reduce their carbon footprint.  

Limited Warranty 

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership. 

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The 2024 Land Cruiser comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.

4Connected Services are dependent on network availability and other factors.

About Toyota 

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com

For customer inquiries, please call: 800-331-4331

SOURCE Toyota Motor North America

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Driving Habits May Cost More Than You Think: Data-Backed Driving Techniques to Reduce Fuel Costs and Vehicle Wear

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17769 A detail intro

Rising Fuel Costs

(Feature Impact) If you’re feeling pain at the pump, you’re not alone. However, it’s not just rising gas prices that can impact your wallet – it might be your own habits on the road that negatively impact fuel efficiency and add extra strain to your vehicle.

With gas prices fluctuating by more than $1 per gallon nationally in recent years, Mercury Insurance is highlighting how driver behavior can significantly influence fuel costs.

According to the U.S. Department of Energy, aggressive driving – rapid acceleration and hard braking – can reduce fuel economy by up to 40% in city driving and 30% on highways, increasing annual fuel expenses by hundreds of dollars.

For the average American driver, that inefficiency adds up quickly. AAA estimates that annual fuel costs can exceed $2,000 depending on vehicle type and region. A 30-40% reduction in fuel economy can translate into hundreds of dollars in additional fuel expenses each year – before factoring in the added wear on key vehicle components.

“Most drivers think of aggressive driving as a safety issue, but it’s also a cost issue,” said John Dicken, director, material damage claims at Mercury Insurance. “From a claims standpoint, we see how habits like hard braking and rapid acceleration accelerate wear on brakes, tires and suspension components. Smoother driving isn’t just more efficient – it helps reduce preventable damage over time.”

17769 B detail embed1

The Hidden Cost of Driving Aggressively

Fuel is only part of the equation.

  • Brake replacement can range from $300-800 per axle, depending on the vehicle.
  • A new set of tires can cost $600-1,200 or more.
  • Poorly maintained or underinflated tires can lower gas mileage by roughly 0.2% for every 1 PSI drop in pressure, according to federal transportation data.

Over time, inconsistent maintenance and aggressive driving habits compound these costs.

“Driving behavior directly impacts how often certain parts need to be replaced,” Dicken said. “When drivers anticipate traffic, maintain steady speeds and keep up with routine maintenance, they reduce strain on their vehicle and potentially avoid unnecessary repair expenses.”

Practical Eco-Driving Tips That Make a Measurable Difference

Consider these strategies recommended by Mercury Insurance to improve efficiency and reduce vehicle wear:

Accelerate gradually: Avoid rapid starts and jackrabbit acceleration, which significantly reduce fuel economy.

Brake smoothly and anticipate stops: Looking ahead and easing into stops reduces stress on brake systems.

Maintain consistent speeds: Using cruise control on highways can help improve fuel efficiency.

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Keep tires properly inflated: Check tire pressure monthly and before long trips. If you’re unsure what your vehicle’s tires should be inflated to, locate the sticker inside the driver’s side door jamb for the proper PSI inflation or refer to the owner’s manual.

Remove excess weight: Extra cargo and unused roof racks reduce efficiency and increase drag.

Efficiency, Safety and Sustainability

The Environmental Protection Agency reports that transportation accounts for roughly 28% of total U.S. greenhouse gas emissions. While vehicle technology continues to improve, individual driving behavior remains one of the most immediate ways drivers can reduce both fuel consumption and environmental impact.

“Small, consistent changes in how we drive can produce meaningful savings over time,” Dicken said. “It’s one of the simplest ways drivers can protect both their budget and their investment.”

For more information about efficient driving and other cost saving measures, visit MercuryInsurance.com/Resources.

Photos courtesy of Shutterstock

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track

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Jay Leno Test Drives the Slate Truck as Startup Pushes Toward 2026 Launch

The affordable electric pickup from Slate Auto is gaining attention after Jay Leno test drove the prototype on Jay Leno’s Garage. Here’s the latest update on pricing, features, reservations, and the planned 2026 production launch.

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Two modern vehicles in industrial setting. Slate Truck

Testing the Slate Truck

The affordable electric pickup from Slate Auto is continuing to gain attention as the startup moves closer to production. One of the most visible recent developments came when legendary car collector and TV host Jay Leno featured the truck on his popular YouTube series Jay Leno’s Garage.

The episode offered one of the most detailed looks yet at the upcoming Slate Truck, including a real-world test drive, design insights, and a closer look at the company’s philosophy behind building what could become one of America’s most affordable electric vehicles.

Watch the Jay Leno Test Drive

The $25K EV Truck You Can Repair Yourself: Meet The Slate Truck | Jay Leno’s Garage

What Jay Leno Revealed About the Slate Truck

During the episode, Leno drove a pre-production prototype of the truck while engineers from Slate Auto explained the design approach.

Unlike many modern EVs packed with luxury features, the Slate Truck is intentionally simple.

Key highlights from the test drive include:

A Focus on Simplicity and Repairability

One of the most notable ideas behind the truck is that it is designed to be easy to repair and modify. Instead of relying on proprietary parts or complex electronics, the vehicle uses a more straightforward architecture that could allow owners or independent mechanics to work on it.

This approach contrasts with many EVs that require dealership service or specialized tools.

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Modular Body Panels and Customization

The Slate Truck is built around a modular platform with removable exterior panels and optional accessory kits.

According to the company, owners will be able to customize the vehicle with:

Different body panel styles Accessory racks and cargo options A potential conversion kit that can transform the pickup into a small SUV

The idea is to allow the vehicle to evolve with the owner’s needs over time.

Minimalist Interior

Inside the prototype shown to Leno, the truck features a very basic interior layout.

Instead of a large infotainment system, the vehicle relies heavily on smartphone integration and simpler controls to keep costs down. This minimalist philosophy is part of the company’s effort to build a lower-cost EV.

Pricing and the “Affordable EV” Promise

When the truck was first revealed in 2025, Slate Auto suggested the vehicle could cost under $20,000 after incentives.

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However, with changes to federal EV incentives and updated pricing expectations, analysts now estimate the truck will likely start around the mid-$20,000 range.

Even at that price, the vehicle could still become one of the most affordable electric trucks available in the United States.

Production Plans in Indiana

The company plans to manufacture the truck in Warsaw, Indiana, where a large former industrial facility is being converted into an EV factory.

Production targets include:

Production start: Late 2026 Early deliveries: Possibly 2027 Potential capacity: Up to about 150,000 vehicles per year once fully ramped

Strong early interest has also been reported, with more than 100,000 reservations placed for the truck shortly after its reveal.

A Different Kind of Electric Truck

The Slate Truck is entering a market where most electric pickups—such as the Ford F-150 Lightning and Rivian R1T—sit at much higher price points.

Rather than competing on luxury or performance, the Slate Truck is aiming to fill a different niche: a practical, customizable, and relatively affordable electric work vehicle.

If the company can deliver on its promises, it could open the door to a new category of budget-friendly EVs.

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For now, the test drive on Jay Leno’s Garage provides one of the clearest glimpses yet at how the truck might perform in the real world.

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Further Reading and Information

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

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    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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Formula 1 Roars Back to Downtown Phoenix with Red Bull Showrun

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Downtown Phoenix experienced the thunder of Formula 1 engines once again on Saturday, March 14, 2026, when the Red Bull Showrun transformed East Jefferson Street into a temporary motorsports stage. The free public event drew large crowds eager to see a real Formula 1 car perform high-speed demonstrations through the heart of the city.

Race car near colorful mural. Red Bull Showrun - Phoenix
Oracle Red Bull Racing in Phoenix, Arizona, USA on February 10, 2026. Colin Kerrigan – Red Bull Content Pool

The star of the event was the legendary Red Bull RB7, one of the most dominant machines in modern Formula 1 history. Fans watched as the car blasted down the temporary street course performing burnouts, donuts, and acceleration runs that echoed between downtown buildings.

A Championship Machine on City Streets

Originally driven to the 2011 Formula 1 World Championship by Sebastian Vettel, the RB7 represents a golden era for Red Bull Racing. The car is known for its aerodynamic design and remarkable performance during the 2011 season.

During the Phoenix showrun, the car was piloted by Scott Speed, a former Formula 1 competitor and experienced motorsports driver. He was joined by Nikola Tsolov, a rising talent in Red Bull’s junior driver development program.

Together, the drivers delivered a high-energy demonstration that gave spectators a rare opportunity to witness the power and precision of Formula 1 machinery up close.

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Patrick Friesacher drives at Red Bull Showrun in Phoenix, Arizona, USA on March 14, 2026. – Chris Tedesco – Red Bull Content Pool

A Tribute to Phoenix’s Formula 1 Legacy

The event also served as a reminder of Phoenix’s unique place in Formula 1 history. The city previously hosted the United States Grand Prix (Phoenix street circuit), which ran through downtown streets from 1989 through 1991.

During those races, fans watched legendary drivers such as Ayrton Senna compete on the challenging desert street circuit.

Although the Grand Prix eventually moved to other locations, the Red Bull Showrun brought the spirit of Formula 1 back to Phoenix for a new generation of motorsports fans.

Formula 1’s Growing U.S. Momentum

The Phoenix showrun comes at a time when Formula One is experiencing unprecedented growth in the United States. The sport now hosts three annual races in Austin, Miami, and Las Vegas.

Promotional events like the Red Bull Showrun help introduce the sport to new audiences and reconnect cities with their racing heritage.

For longtime Phoenix residents, the sound of a Formula 1 engine echoing through downtown streets was more than just a spectacle—it was a powerful reminder of the city’s motorsports past and the growing popularity of Formula 1 across America. 🏎️🔥

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