Automotive

2024 Toyota Land Cruiser Returns to its Origin

Published

2 years ago

August 6, 2023

SALT LAKE CITY /PRNewswire/ — Legends never die. Toyota’s off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin. Since its introduction in the U.S. market in 1958, the Land Cruiser evolved over the years from the legendary two-door models like the 40 Series with its fold-down front windshield, white roof, and rear jump seats to the capable yet fully loaded 200 Series, which was the last generation to be sold in the States and combined Land Cruiser’s unbreakable strength with premium luxury features. Now, Land Cruiser stays true to its heritage, returning as a high-quality off-roader at a more accessible price point that will take a wider range of customers on numerous backcountry adventures across the globe.

2024 Toyota Land Cruiser Returns to its Origin

Built on the TNGA-F global truck platform, the new Land Cruiser is designed, engineered, and tested to survive in the harshest of environments. For this new generation, Land Cruiser is exclusively available with the range-topping i-FORCE MAX hybrid powertrain producing 326 horsepower and 465 lb.-ft. of torque. It’s slightly smaller and narrower than the outgoing 200 Series model, making it nimbler on the trails, and Land Cruiser features off-road tech that has debuted on the newest generation of Toyota trucks. Limited to 5,000 units for the first two months of production, Land Cruiser will be offered in a First Edition grade that includes two new two-tone paint colors and additional off-road equipment.

“This icon belongs in our lineup,” says Toyota group vice president and general manager Dave Christ. “For 2024, Land Cruiser returns to its origin with a heritage-inspired design paired with the legendary capability and durability Land Cruiser is known for, and it will take even more customers on adventures across the globe as it has done for generations.”

The 2024 Land Cruiser will be built in Toyota Motor Corporation’s Tahara and Hino plants in Japan and arrive in the U.S. in the spring of 2024. Manufacturer’s suggested retail pricing will start in the mid-$50,000 range and be announced closer to its on-sale date.

Back to its Origin

For decades, Land Cruiser has been known for its world-renowned capability as the staple of Toyota’s core values of quality, durability, and reliability. When Land Cruiser arrived in the U.S. in the late ’50s, Toyota sold only one unit in its first year. But then, when the 40 Series arrived, Land Cruiser became the best-selling Toyota in the U.S. for five years running. These early models featured solid front and rear axles on leaf springs, and the boxy look with a flat roof, short overhangs, and “TOYOTA” grilles became iconic. Soon after, though, customers wanted a bigger 4×4, and the Land Cruiser grew into larger station wagon models such as the 55 and 60 Series and ultimately lead to where the Land Cruiser left off in the U.S.: the 200 Series, a premium, full-size luxury off-road SUV.

Now, in its return to the U.S. market after a three-year hiatus, Land Cruiser utilizes the global TNGA-F body-on-frame platform. This new ladder frame allows for more rigidity in the chassis compared to the 200 Series model thanks to the use of high-strength steel with blanking and laser welds. Compared to the outgoing 200 Series, the new Land Cruiser is 4.4 inches narrower and 1.2 inches shorter for more off-road prowess.

Toyota’s North American-based studio CALTY Design Research worked closely with the global development team to establish the design direction for the new Land Cruiser. The design team used four key terms to lead the development: authentic, reliable, timeless, and professional. The all-new Land Cruiser is derived from a pure expression of form aligning with function.

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For the signature Land Cruiser look, the 1958 grade features the iconic round LED headlights and “TOYOTA” heritage grille, while Land Cruiser grades upgrade to slim, rectangular headlights reminiscent of the FJ62. A squared body profile resembles that of Land Cruisers of old, and the A pillar is pushed back not only to complement the look, but for better outward visibility on the trails. The front overhang is also decreased for greater approach.

A newly developed double-wishbone front suspension with twin-tube shocks is paired with a multi-link rear suspension with coil springs. To provide improved steering feel and facilitate the incorporation of additional safety and convenience features, Land Cruiser will feature electric power steering, and all models feature 17-inch disc brakes front and rear. With a trailer hitch standard on all grades, Land Cruisers can tow up to 6,000 pounds.

i-FORCE MAX Hybrid Standard

Land Cruiser’s new i-FORCE MAX hybrid powertrain comes standard on all grades and pairs a turbocharged 2.4-liter four-cylinder engine with a 48-hp electric motor integrated into an eight-speed transmission feeding off a 1.87-kWh NiMH battery pack that creates a total system output of 326 horsepower and 465 lb.-ft. of torque. Fuel economy estimates will be announced closer to Land Cruiser’s on-sale date.

All Land Cruisers are equipped with a full-time four-wheel drive system with a center locking differential and an electronically controlled two-speed transfer case with high/low range. The system also features vehicle stability control (VSC) and an automatic limited-slip differential (Auto LSD). An electronic locking rear differential is standard on all Land Cruisers and can help split power 50/50 to the rear wheels for improved traction control on rough terrain.

An Off Road Icon

Land Cruiser has long been an off-road icon and this new generation continues its legacy. An all-new front stabilizer bar disconnect is standard on Land Cruiser and First Edition grades and increases flex at the push of a button. Overall, Land Cruiser has an approach angle up to 31.0 degrees and max departure to 22.0 degrees while breakover angle reaches 25.0 degrees. Ground clearance is up to 8.7 inches. For off-road protection, Land Cruiser customers can add rock rails and full coverage high strength steel skid plates. For off-road recovery, front tow/recovery hooks come standard. The Land Cruiser 1958 grade comes standard from the factory with fog lamps that will aid in overall visibility. The Land Cruiser grade gets upgraded color selectable RIGID fog lamps.

Multi-Terrain Select, which is now functional in both 4WD-High and 4WD-Low, is standard on the Land Cruiser grade and offers adjustable settings to help control wheel spin on a variety of terrain such as Mud, Dirt, and Sand. The CRAWL Control function is standard and acts as a low-speed, off-road cruise control allowing the driver to focus on steering while the system maintains one of five selectable speeds. Downhill Assist Control is another off-road feature that’s standard and it helps the driver navigate descents by limiting the speed of the vehicle. Drivers can view potential obstacles that are looming on the trail via the Multi-Terrain Monitor that can display crisply on the available 12.3-inch touchscreen, which comes standard on the Land Cruiser grade.

With Toyota Genuine Accessories and Associated Accessory Products (AAP), Land Cruiser is a blank canvas for customization. The AAP ecosystem will continue to evolve over time and currently includes over 100 accessories such as off-road recovery gear, rack attachment brackets for storage gear, outdoor sporting equipment carriers, and more. These products can also be conveniently rolled into customer’s monthly payments making accessorizing Land Cruiser through Toyota easier than ever.

A Connected Cruiser

With seating for up to five, Land Cruiser 1958 models feature black fabric seats and an 8.0-inch touchscreen displaying Toyota’s latest Audio Multimedia system that supports wireless Apple CarPlay and Android Auto compatibility. The new multimedia system also gives drivers the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates. The Land Cruiser grade has heated and ventilated SofTex-trimmed seats available in either black or Java and includes a 12.3-inch multimedia monitor and an available 14-speaker JBL premium sound system. Land Cruiser grade is also available with 4G connectivity for up to five devices that can turn the vehicle into an AT&T Hotspot. An available premium package includes leather-trimmed seats on the Land Cruiser Grade. The limited First Edition grade is exclusively available with leather-trimmed seats and a “First Edition” logo embossed on the door panels. A standard Qi wireless charging pad has enhanced power output, and dual USB-C charging ports are included in the front row and available for the rear passengers. There are also enhanced functional features while driving on rough trails including a palm rest for using the center touch screen and side knee pads.

A Smart Key System with push-button start is standard on all grades. With an active Remote Connect trial or subscription, an available Digital Key connects with compatible smartphones to allow vehicle entry, tailgate access, and vehicle starting (4G network dependent). The Digital Key can also be remotely shared with others to give more control over vehicle access rather than giving someone the physical key.

Simple Grade Structure

Land Cruiser will be available in three grades: Land Cruiser 1958, Land Cruiser, and the limited run Land Cruiser First Edition. An available premium package adds power heated and ventilated leather-trimmed seats with lumbar support, a 14-speaker JBL audio system, head-up display, digital rearview mirror, moonroof, and more.

The 2024 Land Cruiser will be offered in seven exterior color choices: Ice Cap, Wind Chill Pearl, Underground, Black, Meteor Shower, Trail Dust, and Heritage Blue. The two-tone Trail Dust and Heritage Blue exterior colors feature a Grayscape roof.

	Land Cruiser 1958	Land Cruiser	Land CruiserFirst Edition
Platform	TNGA-F
Engine	Turbocharged 2.4-Liter Four-Cylinder
Hybrid Battery	1.87-kWh NiMH Battery
Transmission	8-speed Automatic Transmission
Drivetrain	Full-time 4×4 with two-speed transfer case
Horsepower	326 horsepower
Torque	465 lb.-ft.
Towing	6,000 lbs.
Wheelbase	112.2 in.
Overall length	193.7 in.
Overall width (+ mirrors)	84.2 in.
Overall height	73.2 in.
Ground Clearance	8.7 in.
Running Ground Clearance	8.3 in.
Approach/Breakover/Departure Angles	30.0º/25º/22.0º	31.0º/25.0º/22.0º	31.0º/25.0º/22.0º
Wheels	18-in. alloy	18-in. alloy(20-in. opt)	18-in. alloy
Tires	245/70R18	265/70R18 (265/60R20 opt)	265/70R18

Land Cruiser 1958	Land Cruiser	Land Cruiser First Edition
· Rear locking differential· CRAWL control· “TOYOTA” heritage grille· Round LED headlamps· LED fog lamps· 18-in. alloy wheels with 245/70 all- season tires· 8.0-in. multimedia monitor· 6-speaker sound system· Heated steering wheel· Fabric/manual heated seats· 2400W AC inverter	Adds or replaces…· Front stabilizer bar disconnect· Rectangular LED headlamps· RIGID color-selectable LED fog lamps· 18-in. alloy wheels with 265/70 all- season tires· Multi-Terrain Select (MTS)· Multi-Terrain Monitor (MTM)· 12.3-in. multimedia monitor· 10-speaker sound system· SofTex heated/ventilated power seats	Adds or replaces…· Roof rack· Rock rails· Front skid plate· Round LED headlamps· 18-in. alloy wheels with 265/70 all- season tires· Tailgate light· Back door guard· Mudflaps· Unique-stitched key glove· Leather heated/ventilated power seats

Toyota Safety Sense 3.0 Standard

All 2024 models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems. TSS enhancements are made possible by system sensors with improved detection capability. This suite of features includes:

Pre-Collision System with Pedestrian Detection
Lane Departure Alert with Steering Assist
Full-Speed Range Dynamic Radar Cruise Control
Lane Tracing Assist
Road Sign Assist
Automatic High Beams
Proactive Driving Assist

When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist is designed to provide gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian, or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.

The Toyota Safety Sense features have been enhanced for TSS 3.0:

The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. In addition to pedestrian and bicyclist detection, this system now includes the capability to detect a motorcyclist.
Lane Departure Alert will now provide Steering Assist as well as enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
Dynamic Radar Cruise Control will have Full-Speed Range capability and adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
Lane Tracing Assist is new to Land Cruiser, and Dynamic Radar Cruise Control must be enabled for it to function. The system requires detectable lane markings to function. Like Lane Departure Alert, lane recognition is enhanced over prior TSS generations. In addition to lane centering, this system also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
An Emergency Driving Stop System is a new function of Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature is designed to bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
Road Sign Assist is also new to Land Cruiser. This system is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

In addition to TSS 3.0, other standard features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.

Beyond Zero Vision

As part of Toyota’s diverse approach to working toward a carbon neutral future, Land Cruiser is the latest hybrid offering in Toyota’s lineup to wear the Beyond Zero badge. Today, Toyota offers 16 electrified vehicles for customers to choose from. With twelve hybrid models, two plug-in hybrid models, the bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell Mirai, Toyota provides more choices than any other automaker for customers to reduce their carbon footprint.

Limited Warranty

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

The 2024 Land Cruiser comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.

⁴Connected Services are dependent on network availability and other factors.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

For customer inquiries, please call: 800-331-4331

SOURCE Toyota Motor North America

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Consumer Corner

Adventure Awaits: The Completely Reimagined 2026 Honda Passport Lands at Dealers Today

Published

6 days ago

February 16, 2025

Mark Bennett

2026 Honda Passport

February 11, 2025 — TORRANCE, Calif.

The wait is finally over! The all-new 2026 Honda Passport is officially arriving at dealerships, marking a thrilling new chapter in Honda’s lineup of adventure-ready SUVs. With its robust design, elite V6 power, and authentic off-road capabilities, the 2026 Passport is truly an SUV for those who live life on the wild side.

TrailSport: The Toughest of Them All

Honda is taking ruggedness to a whole new level with the introduction of the Passport TrailSport, the most off-road capable Honda SUV to date. It comes equipped with reinforced steel skid plates, an off-road-tuned suspension, and specially developed all-terrain tires that prepare it for any path, trail, or obstacle nature can throw its way. This isn’t just any SUV; it’s designed for the adventurer at heart.

And for those seeking the best of both worlds, the brand-new TrailSport Elite trim combines top-notch off-road capability with luxury features. Among its standout features is the innovative TrailWatch™ camera system, which provides drivers with a 360-degree view and assists when navigating tricky terrains. Whether you’re tackling rocky trails or cruising through the city, you can do it with style and confidence.

Adventure-Ready Interior

The 2026 Passport isn’t just about rugged exteriors; it’s a spacious, tech-rich sanctuary for all your adventures. With more passenger and cargo space than many of its competitors, it ensures comfort on long drives and enough room for all your gear. From the 10.2-inch full digital driver instrumentation display to the 12.3-inch center touchscreen featuring Google built-in, every inch of the cabin is designed for convenience and connectivity.

The interior features have been upgraded significantly, including body-stabilizing power-adjustable heated front seats that will keep you comfortable even during long-haul adventures. With numerous charging stations and cleverly designed storage compartments, the Passport proves it’s packed with practicality as well.

Tailored for Adventure

Customization lovers rejoice! Honda has introduced the most extensive line of Genuine Honda Accessories to date, allowing you to tailor your Passport for any adventure. Robust rock sliders, a cargo roof platform, and a stowable picnic table that transforms into a sturdy outdoor table are just a few of the incredible options available. There’s even a Pet Package for those furry friends who also want to tag along on your adventures!

Safety Comes Standard

Honda’s commitment to safety continues with the 2026 Passport, which now features a comprehensive suite of advanced safety and driver-assist technologies. The new and improved Honda Sensing® suite offers comfort and peace of mind for everyone on board. From advanced front passenger airbags to improved side airbags, the 2026 Passport is a leader in safety in the midsize SUV class.

Pricing and Performance

Starting at an MSRP of $44,750 for the well-equipped RTL trim, the 2026 Passport lineup includes remarkable features and performance metrics. Each trim boasts the same powerful 3.5-liter V6 engine that produces an impressive 285 horsepower paired with a 10-speed automatic transmission, offering spirited performance both on and off the road.

Designed for Adventure and Beyond

Not only has Honda reimagined the Passport in terms of capability, but it has also given it a bold aesthetic that screams adventure. The new “Born Wild” design concept gives the Passport a strong, brawny look with an aggressive front end and enhanced ground clearance, making it visually appealing while assuring maximum functionality on rugged terrains.

The addition of seven selectable drive modes allows drivers to switch between Normal, Sport, Econ, Snow, Sand, Tow, and Trail modes with ease, optimizing performance for various driving conditions.

An American Legacy

Proudly manufactured in Lincoln, Alabama, the 2026 Passport represents Honda’s commitment to building products close to home, continuing a 45-year legacy of American-made vehicles. This dedication to quality and craftsmanship is evident in every detail of the Passport.

The all-new 2026 Honda Passport is more than just an SUV; it’s an invitation to explore the road less traveled. With its rugged yet refined design, impressive features, and a breadth of customization options, it’s ready to take on whatever adventure you can dream up.

So gear up, grab your friends or family, and get ready to hit the trails in style—because the adventure truly begins with the 2026 Honda Passport! Head to your local Honda dealer today to experience this exciting new SUV firsthand. Adventure awaits!

For more information on the Honda Passport click here.

About Honda
Honda offers a full line of clean, safe, fun, and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport, Prologue, and Pilot sport utility vehicles, the Ridgeline pickup, and the Odyssey minivan. The Honda electrified vehicle lineup, representing more than a quarter of total sales in 2024, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V, and Civic, and Fuel-Cell-electric CR-V e:FCEV. A hybrid-electric Prelude set to join the lineup late this year.

Honda has been producing automobiles in America for over 40 years and currently operates eight major manufacturing facilities in America. In 2024, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with nearly 60% made in America, using domestic and globally sourced parts.

More information about Honda is available in the Digital FactBook.

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Automotive

Nissan Kicks and Murano Named ‘Most Dependable’ in J.D. Power 2025 U.S. Vehicle Dependability Study

Published

1 week ago

February 15, 2025

Rod Washington

NASHVILLE, Tenn. – In a world where reliability and quality reign supreme, Nissan has once again proven its mettle. The results of the J.D. Power 2025 U.S. Vehicle Dependability StudySM (VDS) are in, and the Nissan Kicks and Nissan Murano have both taken the spotlight, earning top honors in their respective segments. The Kicks was named the Most Dependable Small SUV, while the Murano clinched the title of Most Dependable Midsize SUV for the 2022 model year.

A Commitment to Quality

The accolades are a testament to Nissan’s unwavering commitment to delivering vehicles that prioritize quality, durability, reliability, and safety. “The Nissan Kicks and Murano winning most dependable small and midsize SUVs highlights our commitment to putting quality at the heart of everything we do,” said Vinay Shahani, senior vice president of U.S. marketing and sales, Nissan Americas. “We produce vehicles that our customers can depend on and enjoy for years to come.”

This dedication to dependability is no small feat. Now in its 36th year, the J.D. Power Vehicle Dependability Study surveys owners of three-year-old vehicles across 184 potential problem areas, diving deep into nine categories: infotainment, features and controls, exterior, driving assistance, interior, powertrain, seats, driving experience, and climate. Both the 2022 Kicks and Murano scored impressively above their segment averages, showcasing their reliability.

Innovative Features of the 2025 Nissan Kicks

The all-new 2025 Nissan Kicks, which hit the market last year, features a modern, street-smart design. This small SUV boasts unexpected levels of technology, a versatile interior, and best-in-class standard ground clearance. With the Kicks-first available Intelligent All-Wheel Drive and the option of ProPILOT Assist for highway driving, this SUV offers enhanced confidence for drivers tackling various terrains and road conditions.

If you’re interested in learning more about the 2025 Nissan Kicks, including detailed specifications, pricing, and multimedia assets, be sure to visit the full press kit for all the juicy details!

The Striking 2025 Nissan Murano

On the other hand, the all-new 2025 Nissan Murano, launched in late 2024, merges stunning design with premium features and seamless connectivity. It showcases a bold new look paired with a powerful 241-horsepower, 2.0-liter VC-Turbo powertrain that doesn’t just promise performance—it delivers. Murano also seamlessly integrates technology with its available Google built-in capabilities, ensuring drivers stay connected on the go.

Additionally, with standard Nissan Safety Shield® 360, along with new driver-assistance technologies like the innovative Invisible Hood View, the Murano takes driver confidence to the next level, making it an exceptional choice for families or anyone seeking a reliable midsize SUV.

Conclusion

In a landscape filled with choices, the Nissan Kicks and Murano stand out not only for their dependability but also for their commitment to quality and customer satisfaction. Whether you’re searching for a small SUV that’s stylish and tech-savvy or a midsize SUV that embodies performance and connectivity, these two winners have got you covered.

Kudos to Nissan for continually pushing the envelope and prioritizing the needs of customers who value dependability in their vehicles. With the J.D. Power recognition as a driving force, there’s no doubt that both the Kicks and Murano will continue to impress drivers across the nation for years to come!

Nissan Kicks & Murano Named Most Dependable in 2025 J.D. Power Study – Kelly Atumotive Group

https://www.kellyauto.com/nissan-kicks-murano-named-most-dependable-in-2025-j-d-power-study

JD Powers – Kicks

https://www.jdpower.com/cars/2025/nissan/kicks/trim

JD Powers – Murano

https://www.jdpower.com/cars/2025/nissan/murano/trim

Groundbreaking for a Sustainable Future: LA Metro’s Southeast Gateway Line Light Rail Project

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Consumer Corner

Hyundai Vehicles Available to “Add to Cart” on Amazon Autos

Published

1 month ago

January 16, 2025

Daily News Staff

Customers in the U.S. can buy new Hyundai vehicles directly on Amazon Autos and schedule pickup through participating dealers
Hyundai is the first and currently only brand available on Amazon Autos
National program launch kicks off with all-new marketing campaign highlighting the convenience of “Add to Cart”

FOUNTAIN VALLEY, Calif. /PRNewswire/ — Car buyers around the U.S. can browse, order and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos, and schedule a pickup from the dealer. Amazon’s online vehicle sales experience is available nationally in 54 markets, representing 71 percent of Hyundai’s sales volume.¹This creates another way for Hyundai dealers to build awareness of their inventory and offer more convenience to their customers. Additional dealer participation, markets and functionalities will continue to roll out throughout the year.

“At Hyundai, we put the customer at the center of everything we do, and we are always looking for ways to improve the vehicle purchasing experience,” said José Muñoz, President and CEO, Hyundai Motor Company. “We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences. It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”

National Marketing Campaign

To support the launch, Hyundai is announcing an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, social extensions and more. All-new ads highlighting the joy and simplicity of “Add to Cart” begin airing across television, social and digital channels today.

The ad, set in an Amazon fulfillment center, showcases iconic toys and merchandise typically ordered from Amazon, culminating in the reveal of the 2025 Hyundai Santa Fe from an Amazon shipping box. The creative then fades into showing how seamless it is to add the Santa Fe to an Amazon Cart on your phone via Amazon Autos.

Hyundai Amazon Add to Cart 2 — Image from Hyundai’s national TV Amazon ad “Add to Cart,” January 7, 2025

Hyundai Amazon PR Header — Image from Hyundai’s national TV Amazon ad “Add to Cart,” January 7, 2025

The content will air nationally, including during upcoming professional football and basketball games, and on Amazon Prime Video properties. Beyond video, Hyundai is diversifying the channel mix to demonstrate the ease of purchase on Amazon through out-of-home (OOH), audio, website content, paid search and media partnership integrations.

Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled “In the Time it Takes”, which will run on digital and social channels beginning in mid-January through March. The creative highlights various scenarios in life that should be simple but take longer than expected (i.e. finding the remote or teaching your parent the newest slang term) and then shows how purchasing a Hyundai vehicle on Amazon Autos is even easier than these tasks and could have been completed in this time.

The integrated program was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Amazon Autos Vehicle Purchase Experience

The following Amazon Autos information is from About Amazon.

With Amazon Autos, customers have a simple, end-to-end online experience to purchase their next Hyundai vehicle, allowing them to:

Browse and search for available vehicles at their local dealer by make, model, trim, color, and features
Get an instant valuation and trade-in their existing vehicle toward the price of the new car
Select their preferred car
Secure financing or pay in full
Complete the checkout process online with their chosen payment option
Schedule a pick-up time at the dealership

All of this is done within the convenient Amazon experience that customers know and trust, providing a streamlined and transparent car buying process from search to purchase.

Convenient, streamlined experience

With Amazon Autos, customers can search available vehicles from local participating dealers by model, trim, color, features and more—all in one place. Once they select a vehicle, they can secure financing, e-sign paperwork, and complete their order in a matter of clicks.

After finalizing their payment information, customers will select a day and time to pick up their new car at the local participating dealership.

Transparent, haggle-free pricing

Amazon Autos provides transparent, all-inclusive pricing set by the dealer, eliminating the need for negotiation. The price customers see at check-out is the price they pay, inclusive of all taxes and fees.

Seamless vehicle trade-ins

Customers can get a firm trade-in value for their current vehicle by answering a set of questions about the vehicle’s condition and uploading images of their car. The value, which is provided by an independent third-party, can then be applied towards purchasing their new car through Amazon Autos – streamlining the upgrade process within the familiar Amazon shopping experience. At the dealership, customers complete the process by dropping off their trade-in when picking up their new vehicle.

Trusted Amazon shopping experience customers know and love

Vehicle shopping and purchases happen directly within the Amazon store with familiar features like customer reviews, seller (dealership) reviews, add to cart, and the simplicity of the Amazon checkout process.

“At Fred Beans Automotive Group, we take pride in making sure each customer vehicle delivery is a special occasion, in fact we refer to them as events,” said Beth Gilbert Beans, vice president of Fred Beans Automotive Group, which owns five Hyundai dealerships in Pennsylvania and New Jersey. “The decision to buy a car is significant, and no matter how many years I’ve been in this business, the thrill of handing over a set of car keys never fades. We’re excited to continue providing that feeling through this new sales channel and connecting with the millions of shoppers on Amazon through this new, convenient experience.”

More Hyundai dealers will continue to be added to Amazon Autos. Functionality like leasing and expanded financing options will continue to roll out early this year.

Visit Amazon.com/Autos and HyundaiUSA.com/Amazon to learn more.

Hyundai Motor America

Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

¹ Amazon Autos is available at select Hyundai dealers in Atlanta, Austin, Baltimore, Beaumont-Port Arthur, Birmingham, Boston, Champaign/Springfield, Charleston, Charlotte, Chicago, Cincinnati, Cleveland, Columbia, Columbus, Dallas, Dayton, Denver, Detroit, El Paso, Fond Du Lac, Ft. Myers/Naples, Harrisburg-York, PA, Harrisonburg, Hartford, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Louisville, Miami, Milwaukee, Minneapolis St., Nashville, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Raleigh-Durham, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Sheboygan, Springfield, MA, St. Louis, Tampa, Traverse City, MI, W. Palm Beach, Washington, D.C.

SOURCE Hyundai Motor America

https://stmdailynews.com/category/consumer-corner