FRAMINGHAM, Mass., June 12, 2024 /PRNewswire/ — Americans are set to spend an impressive $22.4 billion on Father’s Day this year, reflecting the importance of celebrating dads nationwide*. Dads who celebrate actually want to get active outdoors and prefer receiving gear that supports their hobbies and active lifestyles.** National activewear and outdoor gear retailer Sierra, in collaboration with YouGov, has uncovered that dads favor practical gifts that enable them to pursue their favorite outdoor activities. These insights reveal a shift towards experiences, guiding families to choose gifts that truly resonate with what dads want this Father’s Day.

Part of the TJ Maxx Family of Brands, Sierra is known for offering a vast selection of top brands in activewear and gear at great value, and is here to help shoppers spoil dad, grandpa, and any father figures in your life this Father’s Day without breaking the bank.

Key findings amongst dads who celebrate Father’s Day include:

• The Lure of the Outdoors: 75% of respondents shared that their ideal Father’s Day is spent outdoors, with activities ranging from hiking, camping, barbecuing, to fishing and more.
• Not in the Mood for a Fancy Restaurant? Fire up the Grill Instead: Contrary to the traditional image of a Father’s Day expensive dinner outing, 40% of dads who celebrate prefer to spend the day getting active in the great outdoors instead.
• Avoid Impersonal Gifts: Instead of a generic gift basket or a one-size-fits-all gift card to a store he doesn’t shop at, get something you know he needs! 33% of respondents revealed they prefer practical gifts they’ll actually use, including gear for their hobbies and other everyday items.
• Active Apparel & Gear Top the Gift List: When it comes to gifts, dads are most interested in apparel and gear to get active, with 42% of respondents sharing their preferred gifts are activewear and gear for their hobbies, compared to only 22% wanting workout equipment and sporting goods.
• Try Something New: 56% of respondents revealed they’re interested in taking up a new outdoor hobby, including fishing, pickleball, running, hiking, biking, and kayaking.

“This Father’s Day, Sierra has the top gifts to celebrate all dads and father figures out there, with incredible deals on gear for dads who love getting active and outside” said Caitlin Kobelski, Vice President and Sierra Marketing Director. “Whether it’s teaching us a new skill, cheering us on from the sidelines, or simply offering a listening ear, they play a vital role in our lives. At Sierra, we understand the importance of honoring dads with the gifts they want most. Find the perfect gift to fuel his passions and create lasting memories together, from top-quality brands at unbeatable prices to give dads what they truly want.”

Sierra’s Father’s Day Gift Guide:

To help shoppers find the perfect gift for Dad this year at amazing savings, Sierra has curated a Father’s Day Gift Guide featuring a selection of activewear and outdoor gear to support dads in pursuing their favorite activities and outdoor hobbies, or you can search the entire Father’s Day shop here. With prices up to 60% less*** than department and specialty stores prices, shop top gifts at Sierra to get more bang for your buck!

• Help dad discover his love for pickleball with a new pickleball set for just $19.99, 28% less*** than department or specialty retailers, encouraging him to try out new hobbies and creating a new way to spend quality time as a family.
• Check out Sierra’s incredible fishing equipment from this casting rod for just $49.99, 58% less*** than department or specialty retailers, fishing net for just $29.99, 45% less*** than department or specialty retailers, and a fly reel pack for just $129.99, 40% less*** than department or specialty retailers, to make dad’s fishing dream a reality.
• Gear dad up for summer hikes with a pair of sturdy hiking boots for just $59.99, 50% less*** than department or specialty retailers, a hydration pack for only $16.99, 51% less*** than department or specialty retailers, and trekking poles for only $16.99, 32% less*** than department or specialty retailers.
• For the gym-shy dad who wants to start working out, get him started with a workout kit for just $19.99, 33% less*** than department or specialty retailers, comfortable joggers for just $19.99, 50% less*** than department or specialty retailers, and supportive sneakers for just just $59.99, 42% less*** than department or specialty retailers.

Note to Editors

*Based on a report that indicates consumers are estimated to spend roughly $22.4 billion for Father’s Day gifts in 2024 – https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion 

**All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2381 adults, among whom 533 were dads who celebrate Father’s Day. Fieldwork was undertaken between 28th – 30th May 2024.  The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

***Prices are representative. Actual prices as marked. Styles vary by store and online. Compare At prices are based on comparison to regular prices of comparable items at full-price department or specialty retailers.

ABOUT SIERRA

Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and affordable prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 100 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.

Photo – https://mma.prnewswire.com/media/2436966/Sierra_Fathers_Day.jpg
Logo – https://mma.prnewswire.com/media/2279595/Sierra_Logo.jpg

SOURCE Sierra

ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Every year, Father’s Day celebrates wonderful dads across the country. However, the role of dad can take many forms – and powerhouse men’s grooming brand Dove Men+Care is shining a light on that for Father’s Day this year.

New research commissioned by Dove Men+Care found that 70% of people have an impactful father figure in their life, but only 10% regularly celebrate them on Father’s Day. That’s why Dove Men+Care is recognizing the stepfathers, foster fathers, godfathers, brothers, coaches, friends, teachers and more this Father’s Day that have played the role of an impactful father figure through their unconditional care – the living proof that Care Makes a Difference. Care Makes A Dad.

To ignite this conversation, Dove Men+Care released a new film “Care Makes a Dad“. The film showcases the real stories of kids from across the U.S. and the special bonds they share with their father figures, who rise to the occasion every day to make a difference in their lives.

“We’re thrilled to bring attention to the unsung heroes of Father’s Day,” says Alejandro Fiecconi, Global Head of Brand for Dove Men+Care at Unilever. “There are children with father figures in their lives who mean the world to them, show up for them, support them. These men exemplify care. We wanted to give these men a round of applause – even if they didn’t ask for one.”

Joining this celebration is father figure and professional basketball player Nah’Shon Lee “Bones” Hyland. Bones has been a father figure to his cousin Izzy since a tragic incident brought them closer together when Izzy was a baby, creating an inseparable bond. Bones’ compassion and commitment to doing what’s right every day makes him a role model and hero to Izzy, and exemplifies the ways care makes a difference. Together, with five other father figures – from teachers, stepfathers, and grandfathers – they remind us that Care Makes a Dad.

“It’s an honor to be featured in this campaign,” says Bones Hyland. “My cousin Izzy is one of the most important people in my life. He’s like a son to me. I’ll be there for him every step of the way any way I can.”

Ogilvy, who led creative development of the campaign, shares more on the evolution of the campaign. “This year, building on our commitment to celebrate and champion the transformative care that all dads can give, we’re throwing the definition of fatherhood open wide,” says Rob Butcher, Global Creative Director, Dove Men+Care for Ogilvy. “This campaign celebrates all the men who step up to care out of choice. Coaches, uncles, adoptive fathers and community dads who show that care makes all the difference to the children in their lives.” 

Dove Men+Care is bringing the ethos of the film to real life to spark a change on those we should recognize on Father’s Day and beyond by: 

• Launching the “Celebrate ALL Father Figures”sweepstakes – a chance for everyone to recognize a father figure who has made a difference. Select winners will be featured in a full-page ad in The New York Times following Father’s Day.
  • How to enter: Post a photo on Instagram featuring you and your father figure! It could be your dad, stepdad, uncle, coach, or anyone who played a significant role in your life. Make sure to tag @DoveMenCare and include the hashtags #CelebrateALLDads and #Sweepstakes. This sweepstakes will close on Father’s Day on June 16^th. More information can be found here. 
• Hosting a special Celebrate ALL Father Figures pop-up event in New York City on June 14^th. Fit for the whole family, loved ones and the community to gather with their father figures, create special mementos for the holiday, and have a chance to participate in mini photo-shoots that reshape the literal picture of what it means to be a DAD. The event will take place from 2 PM to 6 PM at the 91^st Street Plaza between 2^nd and 3^rd Avenue. Images captured will also be eligible for the sweepstakes.

To learn more about the campaign, visit www.dovemencare.com/CareMakesADad and follow along on the Dove Men+Care Youtube channel and @DoveMenCare on the brand’s Instagram channel.

About Dove Men+Care
Dove Men+Care is the first range of products from Dove developed specifically for men. Manufactured by Unilever, the line includes the #1 dermatologist-recommended body wash brand. Launched in 2010, Dove Men+Care is a powerhouse men’s grooming brand in the U.S. with a product portfolio that includes bars, body washes, face care, antiperspirant/deodorants, hair care, and hand/body lotions, which are available nationwide in food, drug, and mass outlet stores. 

Since launching, Dove Men+Care has also been dedicated to debunking the stereotypes of how men around the world care for themselves and others. The brand is on a mission to inspire every man to experience the transformative effects of care and focuses on making that a reality through cultural initiatives, legislative action, and community engagement. Learn more at DoveMenCare.com. 

About Unilever in North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023. 

Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

For more information on Unilever Canada and its brands visit: www.unilever.ca 

SOURCE Dove Men+Care

https://stmdailynews.com/category/lifestyle

TORONTO  /CNW/ — Who wants to go to Four Seasons? 56 million views on TikTok suggest that the natural answer to that question is: “Me!“. These are the types of beautiful and spontaneous moments that create cherished family memories that last a lifetime. From Orlando to Oahu or Toronto to Tokyo, leading luxury hospitality company Four Seasons brings you activities and adventures to excite families of all ages and sizes. With so many great options to choose from, the next question becomes: “which Four Seasons?”. 

Four Seasons properties around the globe offer the fully-supervised Kids For All Seasons program where youngsters can make new friends while they play and learn about the destination around them. Knowing that sometimes the weather outdoors can be unpredictable, many resorts also have kids and teen centres stocked with the latest games and gadgets, weekly programming such as movie nights and themed parties, and of course, access to high-speed Wi-Fi.

For adults yearning to hit the greens, sneak away for a pampering spa treatment, or head out on the town for the evening, all Four Seasons hotels and resorts can arrange qualified babysitting services, with some also offering night-time activities as part of Kids For All Seasons programming.

And, across the portfolio, Four Seasons makes packing for a family vacation easier with complimentary baby gear available including cribs, highchairs and more. 

Just for Kids

Children are VIPs at Four Seasons, with lots of surprises in store from personalized welcome gifts, mini-robes and slippers, and even a full in-room “camping” set-up with colourful tents and toys. 

• Four Seasons Resort Orlando at Walt Disney World Resort creates magic every day for the young and the young at heart. The animals often spotted among the award-winning Resort’s lush grounds and surrounding nature preserves served as inspiration for its new whimsical Explorer’s Activity Guide program. Nestled among lakes and woodlands, Four Seasons Resort Orlando boasts gorgeous landscaping throughout, including surrounding its expansive Explorer Island waterpark and 18-hole golf course, a certified Audubon Sanctuary for wildlife. The new colourful Explorer’s Activity Guide provides a delightful way for children to discover the many offerings at Four Seasons Resort Orlando – recently named the #1 Best Resort in Walt Disney World and the #4 Best Resort in the United States.
• Four Seasons Hotel Tokyo at Otemachi’s Four Seasons Kids Academy pairs youngsters with chefs, door attendants, or housekeeping staff to learn the tricks of the trade. With their own Four Seasons uniform, kids will have fun imagining themselves as grown-ups, mastering new skills, and enjoying the excitement of working in a bustling hotel environment.
• Another camera-ready moment is when children don adorable chef’s hats at Four Seasons Hotel Guangzhou, where a variety of cooking classes show budding culinarians how to make cakes, pizza or sushi.
• Meet the mischievous Shetland ponies Milo and Dougal at Four Seasons Hotel Hampshire, where kids can participate in a full program of lessons, hacks and a grooming experience at the estate’s equestrian centre. Riding experiences are available for guests as young as three years old. Families will also want to set aside time for Sharkie’s Reef, an indoor adventure pool for children that adults can’t resist diving into for splashes and laughs together.
• At Four Seasons Resort Koh Samui, book a mocktail-making class for the kids before the grown-ups get to have their own fun at a Private Residence transformed into an intimate cocktail lounge hosted by one of the Resort’s bartenders where adults can choose from a selection of local beers, wines and signature cocktails accompanied by chef-prepared canapés.

Family Adventures on Sea and Land

• Led by a local captain renowned for his marine skills and colourful storytelling, guests of Four Seasons Hotel des Bergues Geneva will board an elegant motorboat for a family fishing expedition against the majestic backdrop of the Swiss Alps. They’ll be guided to Lake Geneva’s best fishing spots, learning tips and tricks along the way before returning to the Hotel where their catch of the day will be expertly prepared by the culinary team.
• The Suite Family Memories package at Four Seasons Hotel London at Park Lane includes a complimentary connecting room, with special surprises in store for little ones. Families can go on a city scavenger hunt as they discover London’s most famous landmarks including Westminster Abbey, Covent Gardens, Trafalgar Square, and Buckingham Palace.
• At the new Four Seasons Hotel Suzhou – located on a private green island on one of the city’s many picturesque lakes – the Family Getaway package includes VIP tickets to the enchanting Night Tour of the Humble Administrator’s Garden, a UNESCO World Heritage Site. Back at the hotel, families will enjoy daily breakfast together, as well as a customized pastel art experience.
• New this season, Four Seasons Hotel Washington, DC is partnering with Sea Table DC to offer a sunset sail aboard a 47-foot (14 metre) luxury yacht while cruising Potomac River waters off The Wharf. This leisurely two-and-a-half-hour experience includes a four-course dinner menu with wine pairing.
• Having a personal photographer capture every precious moment with the family is a great way to create lasting memories. Four Seasons Hotel Sydney can arrange for a professional photographer to accompany a family anywhere from an hour (great for those iconic Sydney Opera House shots) to an entire day of exploring the city.
• Who doesn’t love toy trains? At Four Seasons Hotel Tokyo at Marunouchi, a special family package includes a unique in-room amenity in the form of a Takara Toma Plarail toy train system. Children (and adults alike) will love playing with the setup as real-life transit trains whiz by outside their window.
• Renowned as one of the world’s greatest diving destinations, the Red Sea becomes a playground for exploration of shipwrecks, reef systems, and coral gardens home to turtles, lionfish, rays, eels and so much more. The full service Dive Centre at Four Seasons Resort Sharm El Sheikh caters to divers and snorkellers of all ages and experience. Not ready to dive in? The Resort can also arrange a family cruise aboard a private yacht that winds along the coastline or heads out to sea for the chance to spot dolphins before the sunset.

Memorable Meals and More

• With two young children of his own, Senior Executive Pastry Chef Nicolas Lambert knows how to make the intricate art of dessert making into something everyone will want to sink their teeth into. During two hours of hands-on fun at Four Seasons Resort Dubai at Jumeirah Beach, Chef will share secrets to his signature creations, and each participant will be gifted a personalized kit of apron, spatula and other surprises.
• At Four Seasons Hotel Hong Kong, Michelin-starred dining isn’t just for adult connoisseurs. At highly lauded Lung King Heen, a thoughtfully crafted children’s menu introduces young guests to dishes that are both delectable and nourishing, such as sauteed fillet of garoupa with sweet corn, and braised tofu with minced beef and fresh crab meat.
• During one of three 90-minute themed tasting tours of the Reading Terminal Market, family guests of Four Seasons Hotel Philadelphia will learn about the terminal’s history while they taste their way through some of the city’s most-loved eateries, meeting the locals who make this landmark so special. Stay on after the tour and browse the shops selling handmade crafts, artisanal jewellery and more.
• For families staying at the gracious Villa Beauchamp at Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel, a highlight is a Mediterranean BBQ fully catered by the Hotel’s Michelin-starred culinary team. Grilled delicacies are prepared poolside or in the Villa’s private garden. Accommodating up to 10 guests, this may be the ultimate summer holiday destination on the French Riviera.
• The Summer Suite Adventure package at Four Seasons Resort and Residences Jackson Hole includes a host of attractive inclusions, including Executive Pastry Chef Rhonda Ashton’s in-suite “build your own sundae” experience. The Resort is the ideal basecamp for wilderness adventures, including helicopter transfers to wildlife viewing experiences in nearby Yellowstone National Park.

Come Together. Stay Awhile.

When grandparents, in-laws and friends join in the fun, consider Four Seasons Private Retreat luxury villas and residences, the ultimate opportunity to spread out and enjoy the flexibility with highly personalized services and amenities, privacy and more space to spend time together under one roof.

• With more than 40 different villas to choose from, families can find their Caribbean home-away-from-home at Four Seasons Resort Nevis. In-villa experiences and services include everything from bespoke, chef-prepared meals to a family yoga class by the private pool. The facilities of the Resort also include multiple dining options, pools, and the region’s largest tennis and pickleball complex and Pinney’s Beach are all just a golf-cart ride away.
• With incredible views of the Tower of London, Tower Bridge, and The Thames, in the Hotel Residences at Four Seasons Hotel London at Ten Trinity Square, families can make themselves at home in the heart of the City of London. Make it a quintessential British experience with a traditional afternoon tea enjoyed in-residence, or consider an elegant dinner and wine pairing menu prepared to individual tastes. The culinary team can even present a multi-course omakase menu, savoured at leisure in residence.
• In the beautiful mountain setting of Four Seasons Resort and Residences Whistler, local artist Cassandra Dickinson brings her passion for the landscape to tailored art experiences for children and adults in the Resort’s Private Residences, with the added bonus of wonderful handmade souvenirs to display back at home.
• Wellness can be a family affair at Four Seasons Resort Chiang Mai, where customized yoga or a sound healing meditation can be arranged within one of the Resort’s Private Retreats Residences. Mindfulness activities that are easily shared by guests of all ages include t-shirt or umbrella painting or making Thailand’s famous krathong lanterns. Looking for something a bit more adrenalin-inducing? Book a Muay Thai boxing lesson with a local expert in the privacy of one’s residence.

Make a Difference

• At Four Seasons Resort Maldives at Landaa Giraavaru, guests can get involved in extensive marine conservation initiatives, including the Trainee Marine Biologist program designed especially for teens and young adults ages 15 to 19. The immersive – and often transformative – experience can include hands-on time with the Resort’s scientists and conservationists in areas such as coral reef restoration, turtle rehabilitation, manta ray research and more.
• Four Seasons Resort Seychelles at Desroches Island shares its tiny island home with a tortoise sanctuary, where guests of all ages can meet and learn about the local population of more than 150 giant Aldabra tortoises. Guests have the opportunity to support the important work being done to protect these gentle herbivores by “adopting” a juvenile, which they can then keep tabs on for a year when they get back home.
• A private snorkelling tour of the Lagoon Sanctuary at Four Seasons Resort Bora Bora with a WiseOceans marine biologist introduces guests to an underwater world of stunning beauty as they get to know the reef and its many inhabitants. Guests will also contribute to conservation efforts as they learn the science of coral grafting.
• The Umah Rare Kids Club at Four Seasons Resort Bali at Jimbaran Bay sets the stage for a magical day of discovery as children learn the Balinese arts of dance, music and crafts along with sandcastle building and kite flying. The new multi-faceted facility was built with sustainability in mind as children are introduced to sustainable practices and environmental stewardship in a fun and nurturing environment.

For more inspiration in planning a family vacation at Four Seasons, click here.

To read more about Four Seasons Environmental, Social and Governance (ESG) program, Four Seasons for Good, click here. 

Contact:
fourseasons@kwtglobal.com

SOURCE Four Seasons Hotels and Resorts

https://stmdailynews.com/category/lifestyle