Matthew Pittman, Associate Professor of Advertising and Public Relations, University of Tennessee This article is republished from The Conversation under a Creative Commons license. Read the original article.Subscribe to get the latest posts sent to your email.
The NFL aims to expand its reach into Latin America through strategic marketing and high-profile performers like Bad Bunny at the Super Bowl halftime show. While the choice has sparked controversy, particularly among conservatives, the league sees it as a business move to attract more fans, particularly in Mexico and Brazil.
Last Updated on February 7, 2026 by Daily News Staff
Jared Bahir Browsh, University of Colorado Boulder
Donald Trump, it is fair to assume, will be switching channels during this year’s Super Bowl halftime show.
The U.S. president has already said that he won’t be attending Super Bowl LX in person, suggesting that the venue, Levi’s Stadium in Santa Clara, California, was “just too far away.” But the choice of celebrity entertainment planned for the main break – Puerto Rican reggaeton star Bad Bunny and recently announced pregame addition Green Day – didn’t appeal. “I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible,” Trump told the New York Post.
National Football League Commissioner Roger Goodell likely didn’t have the sensibilities of the U.S. president in mind when the choice of Bad Bunny was made.
One of the top artists in the world, Bad Bunny performs primarily in Spanish and has been critical of immigration enforcement, which factored into the backlash in some conservative circles to the choice. Bad Bunny’s anti-ICE comments at this year’s Grammy Awards will have only stoked the ire of some conservatives.
But for the NFL hierarchy, this was likely a business decision, not a political one. The league has its eyes on expansion into Latin America; Bad Bunny, they hope, will be a ratings-winning means to an end. It has made such bets in the past. In 2020, Shakira and Jennifer Lopez were chosen to perform, with Bad Bunny making an appearance. The choice then, too, was seen as controversial.
As a teacher and scholar of critical sports studies, I study the global growth of U.S.-based sports leagues overseas.
Some, like the National Basketball Association, are at an advantage. The sport is played around the globe and has large support bases in Asia – notably in the Philippines and China – as well as in Europe, Australia and Canada.
The NFL, by contrast, is largely entering markets that have comparatively little knowledge and experience with football and its players.
The league has opted for a multiprong approach to attracting international fans, including lobbying to get flag football into the 2028 Olympics in Los Angeles.
When it comes to the traditional tackle game, the NFL has held global aspirations for over three-quarters of a century. Between 1950-1961, before they merged, the NFL and American Football League played seven games against teams in Canada’s CFL to strengthen the relationship between the two nations’ leagues.
Developing a fan base south of the border has long been part of the plan.
The first international exhibition game between two NFL teams was supposed to take place in Mexico City in 1968. But Mexican protest over the economy and cost of staging the Olympics that year led the game, between the Detroit Lions and Philadelphia Eagles, to be canceled.
Instead, it was Montreal that staged the first international exhibition match the following year.
In 1986, the NFL added an annual international preseason game, the “American Bowl,” to reach international fans, including several games in Mexico City and one in Monterrey.
But the more concerted effort was to grow football in the potentially lucrative, and familiar, European market.
After several attempts by the NFL and other entities in the 1970s and ’80s to establish an international football league, the NFL-backed World League of Football launched in 1991. Featuring six teams from the United States, one from Canada and three from Europe, the spring league lost money but provided evidence that there was a market for American football in Europe, leading to the establishment of NFL Europe.
But NFL bosses have long had wider ambitions. The league staged 13 games in Tokyo, beginning in 1976, and planned exhibitions for 2007 and 2009 in China that were ultimately canceled. These attempts did not have the same success as in Europe.
The NFL’s outreach in Latin America has been decades in the making. After six exhibition matches in Mexico between 1978 and 2001, the NFL chose Mexico City as the venue of its first regular season game outside the United States.
In 2005, it pitted the Arizona Cardinals against the San Francisco 49ers at Estadio Azteca in Mexico City. Marketed as “Fútbol Americano,” it drew the largest attendance in NFL history, with over 103,000 spectators.
The following year, Goodell was named commissioner and announced that the NFL would focus future international efforts on regular-season games.
The U.K. was a safe bet due to the established stadium infrastructure and the country’s small but passionate fan base. The NFL International Series was played exclusively in London between 2007 and 2016.
But in 2016, the NFL finally returned to Mexico City, staging a regular-season game between the Oakland – now Las Vegas – Raiders and Houston Texans.
And after the completion of upgrades to Latin America’s largest stadium, Estadio Azteca, the NFL will return to Mexico City in 2026, along with games in Munich, Berlin and London. Future plans include expanding the series to include Sydney, Australia, and Rio de Janeiro, Brazil, in 2026.
The International Player Pathway program also offers players from outside the United States an opportunity to train and earn a roster spot on an NFL team. The hope is that future Latin American players could help expand the sport in their home countries, similar to how Yao Ming expanded the NBA fan base in China after joining the Houston Rockets, and Shohei Ohtani did the same for baseball in Japan while playing in Los Angeles.
The NFL’s strategy has gained the league a foothold in Latin America.
Mexico and Brazil have become the two largest international markets for the NFL, with nearly 40 million fans in each of the nations.
Although this represents a fraction of the overall sports fans in each nation, the raw numbers match the overall Latino fan base in the United States. In recent years the NFL has celebrated Latino Heritage Month through its Por La Cultura campaign, highlighting Latino players past and present.
Latin America also offers practical advantages. Mexico has long had access to NFL games as the southern neighbor to the United States, with the Dallas Cowboys among the most popular teams in Mexico.
For broadcasters, Central and South America offer less disruption in regards to time zones. Games in Europe start as early as 6:30 a.m. for West Coast fans, whereas Mexico City follows Central time, and Brasilia time is only one to two hours ahead of Eastern time.
The NFL’s expansion plans are not without criticism. Domestically, fans have complained that teams playing outside the U.S. borders means one less home game for season-ticket holders. And some teams have embraced international games more than others.
Another criticism is the league, which has reported revenues of over US$23 billion during the 2024-25 season – nearly double any other U.S.-based league – is using its resources to displace local sports. There are also those who see expansion of the league as a form of cultural imperialism. These criticisms often intersect with long-held ideas around the league promoting militarism, nationalism and American exceptionalism.
For sure, the choice of Bad Bunny as the halftime pick is controversial, given the current political climate around immigration. The artist removed tour dates on the U.S. mainland in 2025 due to concerns about ICE targeting fans at his concerts, a concern reinforced by threats from the Department of Homeland Security that they would do just that at the Super Bowl.
But in sticking with Bad Bunny, the NFL is showing it is willing to face down a section of its traditional support and bet instead on Latin American fans not just tuning in for the halftime show but for the whole game – and falling in love with football, too.
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Jurassic Quest is roaring back into Phoenix in February 2026 with towering life-size dinosaurs, interactive exhibits, and hands-on activities for kids and families at the Arizona State Fairgrounds.
Last Updated on February 7, 2026 by Daily News Staff
Phoenix, AZ — Jurassic Quest, billed as North America’s largest traveling dinosaur experience, is set to return to Arizona with a limited engagement at the Arizona State Fairgrounds from February 6–8, 2026.
The family-friendly attraction features life-size animatronic dinosaurs, immersive walk-through exhibits, and hands-on activities designed to blend entertainment with education. Guests will encounter towering recreations of iconic species such as Tyrannosaurus rex and Spinosaurus, along with interactive fossil digs, dinosaur rides, inflatables, and meet-and-greet opportunities with baby dinosaurs.
Jurassic Quest has become a popular touring event across the United States, particularly among families with young children. The experience combines museum-style displays with high-energy attractions, allowing visitors to explore at their own pace. Most attendees spend one to two hours navigating the exhibit.
The event will take place at the Arizona State Fairgrounds, located at 1826 W. McDowell Road in Phoenix, with multiple daily sessions scheduled throughout the weekend.
Tickets and additional event details are available through the official Jurassic Quest website.
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The Muppets, created by Jim Henson, have thrived for over 50 years, starting with “Sam and Friends” in 1955 and gaining fame through “The Muppet Show” and various films. Despite challenges, including Henson’s passing in 1990 and subsequent ownership changes, The Muppets remain culturally significant, entertaining generations globally.
Jared Bahir Browsh, University of Colorado Boulder
A variety show that’s still revered for its absurdist, slapstick humor debuted 50 years ago. It starred an irreverent band of characters made of foam and fleece.
Long after “The Muppet Show”‘s original 120-episode run ended in 1981, the legend and legacy of Miss Piggy, Fozzie Bear, Gonzo and other creations concocted by puppeteer and TV producer Jim Henson have kept on growing. Thanks to the Muppets’ film franchise and the wonders of YouTube, the wacky gang is still delighting, and expanding, its fan base.
As a scholar of popular culture, I believe that the Muppets’ reign, which began in the 1950s, has helped shape global culture, including educational television. Along the way, the puppets and the people who bring them to life have earned billions in revenue.
Johnny Carson interviews Muppet creator Jim Henson, Kermit and other Muppets on the ‘Tonight Show’ in 1975, ahead of one of an early ‘The Muppet Show’ pilot.
Muppets, a portmanteau of marionette and puppet, first appeared on TV in the Washington, D.C., region in 1955, when Henson created a short sketch show called “Sam and Friends” with his future wife, Jane Nebel.
Their motley cast of puppets, including a lizardlike character named Kermit, sang parody songs and performed comedy sketches.
Henson’s creations were soon popping up in segments on other TV shows, including “Today” and late-night programs. Rowlf the Dog appeared in Canadian dog food commercials before joining “The Jimmy Dean Show” as the host’s sidekick.
After that show ended, Rowlf and Dean performed on the “Ed Sullivan Show,” where Kermit had occasionally appeared since 1961.
Rowlf the Dog and Jimmy Dean reprise their schtick on the ‘Ed Sullivan Show’ in 1967.
As Rowlf and Kermit made the rounds on variety shows, journalist Joan Ganz Cooney and psychologist Lloyd Morrisett were creating a new educational program. They invited Henson to provide a Muppet ensemble for the show.
Henson waived his performance fee to maintain rights over the characters who became the most famous residents of “Sesame Street.” The likes of Oscar the Grouch, Cookie Monster and Big Bird were joined by Kermit who, by the time the show premiered in 1969, was identified as a frog.
When “Sesame Street” became a hit, Henson worried that his Muppets would be typecast as children’s entertainment. Another groundbreaking show, aimed at young adults, offered him a chance to avoid that.
“Saturday Night Live’s” debut on NBC in 1975 – when the show was called “Saturday Night” – included a segment called “The Land of Gorch,” in which Henson’s grotesque creatures drank, smoked and cracked crass jokes.
“The Land of Gorch” segments ended after “Saturday Night Live’s” first season. ‘Saturday Night Live’s’ first season included ‘Land of Gorch’ sketches that starred creatures Jim Henson made to entertain grown-ups.
“The Muppet Show” was years in the making. ABC eventually aired two TV specials in 1974 and 1975 that were meant to be pilots for a U.S.-produced “Muppet Show.”
After no American network picked up his quirky series, Henson partnered with British entertainment entrepreneur Lew Grade to produce a series for ATV, a British network, that featured Kermit and other Muppets. The new ensemble included Fozzie Bear, Animal and Miss Piggy – Muppets originally performed by frequent Henson collaborator Frank Oz.
“The Muppet Show” parodied variety shows on which Henson had appeared. Connections he’d made along the way paid off: Many celebrities he met on those shows’ sets would guest star on “The Muppet Show,” including everyone from Rita Moreno and Lena Horne to Joan Baez and Johnny Cash.
“The Muppet Show,” which was staged and shot at a studio near London, debuted on Sept. 5, 1976, in the U.K, before airing in syndication in the United States on stations like New York’s WCBS.
As the show’s opening and closing theme songs changed over time, they retained a Vaudeville vibe despite the house band’s preference for rock and jazz.
“The Muppet Show” was a hit, amassing a global audience of over 200 million. It won many awards, including a Primetime Emmy for outstanding comedy-variety or music series – for which it beat “Saturday Night Live” – in 1978.
While his TV show was on the air, Henson worked on the franchise’s first film, “The Muppet Movie.” The road film, released in 1979, was another hit: It earned more than US$76 million at the box office.
“The Muppet Movie” garnered two Academy Award nominations for its music, including best song for “Rainbow Connection.” It won a Grammy for best album for children.
The next two films, “The Great Muppet Caper,” which premiered in 1981, and “The Muppets Take Manhattan,” released in 1984, also garnered Oscar nominations for their music.
As ‘The Muppet Movie’ opens, Statler and Waldorf tell a security guard of their heckling plans.
The cast of “The Muppet Show” and the three films took a break from Hollywood while Henson focused on “Fraggle Rock,” a TV show for kids that aired from 1983-1987 on HBO.
Like Henson’s other productions, “Fraggle Rock” featured absurdist humor – but its puppets aren’t considered part of the standard Muppets gang. This co-production between Henson, Canadian Broadcast Corporation and British producers was aimed at international markets.
The quickly conglomerating media industry led Henson to consider corporate partnerships to assist with his goal of further expanding the Muppet media universe.
In August 1989, he negotiated a deal with Michael Eisner of Disney who announced at Disney-MGM Studios an agreement in principle to acquire The Muppets, with Henson maintaining ownership of the “Sesame Street” characters.
The announcement also included plans to open Muppet-themed attractions at Disney parks.
But less than a year later, on May 16, 1990, Henson died from a rare and serious bacterial infection. He was 53.
At the end of ‘Fraggle Rock’s’ run, its characters look for new gigs.
Henson’s death led to the Disney deal’s collapse. But the company did license The Muppets to Disney, which co-produced “The Muppet Christmas Carol” in 1992 and “Muppet Treasure Island” in 1996 with Jim Henson Productions, which was then run by Jim’s son, Brian Henson.
In 2000, the Henson family sold the Muppet properties to German media company EM.TV & Merchandising AG for $680 million. That company ran into financial trouble soon after, then sold the Sesame Street characters to Sesame Workshop for $180 million in late 2000. The Jim Henson Company bought back the remaining Muppet properties for $84 million in 2003.
In 2004, Disney finally acquired The Muppets and most of the media library associated with the characters.
Disney continued to produce Muppet content, including “The Muppet’s Wizard of Oz” in 2005. Its biggest success came with the 2011 film “The Muppets,” which earned over $165 million at the box office and won the Oscar for best original song “Man or Muppet.”
“Muppets Most Wanted,” released in 2014, earned another $80 million worldwide, bringing total global box office receipts to over $458 million across eight theatrical Muppets movies.
The Muppets continue to expand their fandom across generations and genres by performing at live concerts and appearing in several series and films.
Through these many hits and occasional bombs, and the Jim Henson Company’s personnel changes, the Muppets have adapted to changes in technology and tastes, making it possible for them to remain relevant to new generations.
That cast of characters made of felt and foam continue to entertain fans of all ages. Although many people remain nostalgic over “The Muppet Show,” two prior efforts to reboot the show proved short-lived.
But when Disney airs its “The Muppet Show” anniversary special on Feb. 4, 2026, maybe more people will get hooked as Disney looks to reboot the series
‘The Muppet Show’ will be back – for at least one episode – on Feb. 4, 2026.
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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