Family
75% OF DADS REVEAL THEY WANT TO GET OUTDOORS THIS FATHER’S DAY
Sierra, the active and outdoor retailer, uncovers what gifts dads really want for Father’s Day this year, from fishing equipment to pickleball sets, kayaks, and more.
Last Updated on June 30, 2024 by Daily News Staff
FRAMINGHAM, Mass., June 12, 2024 /PRNewswire/ — Americans are set to spend an impressive $22.4 billion on Father’s Day this year, reflecting the importance of celebrating dads nationwide*. Dads who celebrate actually want to get active outdoors and prefer receiving gear that supports their hobbies and active lifestyles.** National activewear and outdoor gear retailer Sierra, in collaboration with YouGov, has uncovered that dads favor practical gifts that enable them to pursue their favorite outdoor activities. These insights reveal a shift towards experiences, guiding families to choose gifts that truly resonate with what dads want this Father’s Day.
Part of the TJ Maxx Family of Brands, Sierra is known for offering a vast selection of top brands in activewear and gear at great value, and is here to help shoppers spoil dad, grandpa, and any father figures in your life this Father’s Day without breaking the bank.
Key findings amongst dads who celebrate Father’s Day include:
- The Lure of the Outdoors: 75% of respondents shared that their ideal Father’s Day is spent outdoors, with activities ranging from hiking, camping, barbecuing, to fishing and more.
- Not in the Mood for a Fancy Restaurant? Fire up the Grill Instead: Contrary to the traditional image of a Father’s Day expensive dinner outing, 40% of dads who celebrate prefer to spend the day getting active in the great outdoors instead.
- Avoid Impersonal Gifts: Instead of a generic gift basket or a one-size-fits-all gift card to a store he doesn’t shop at, get something you know he needs! 33% of respondents revealed they prefer practical gifts they’ll actually use, including gear for their hobbies and other everyday items.
- Active Apparel & Gear Top the Gift List: When it comes to gifts, dads are most interested in apparel and gear to get active, with 42% of respondents sharing their preferred gifts are activewear and gear for their hobbies, compared to only 22% wanting workout equipment and sporting goods.
- Try Something New: 56% of respondents revealed they’re interested in taking up a new outdoor hobby, including fishing, pickleball, running, hiking, biking, and kayaking.
“This Father’s Day, Sierra has the top gifts to celebrate all dads and father figures out there, with incredible deals on gear for dads who love getting active and outside” said Caitlin Kobelski, Vice President and Sierra Marketing Director. “Whether it’s teaching us a new skill, cheering us on from the sidelines, or simply offering a listening ear, they play a vital role in our lives. At Sierra, we understand the importance of honoring dads with the gifts they want most. Find the perfect gift to fuel his passions and create lasting memories together, from top-quality brands at unbeatable prices to give dads what they truly want.”
Sierra’s Father’s Day Gift Guide:
To help shoppers find the perfect gift for Dad this year at amazing savings, Sierra has curated a Father’s Day Gift Guide featuring a selection of activewear and outdoor gear to support dads in pursuing their favorite activities and outdoor hobbies, or you can search the entire Father’s Day shop here. With prices up to 60% less*** than department and specialty stores prices, shop top gifts at Sierra to get more bang for your buck!
- Help dad discover his love for pickleball with a new pickleball set for just $19.99, 28% less*** than department or specialty retailers, encouraging him to try out new hobbies and creating a new way to spend quality time as a family.
- Check out Sierra’s incredible fishing equipment from this casting rod for just $49.99, 58% less*** than department or specialty retailers, fishing net for just $29.99, 45% less*** than department or specialty retailers, and a fly reel pack for just $129.99, 40% less*** than department or specialty retailers, to make dad’s fishing dream a reality.
- Gear dad up for summer hikes with a pair of sturdy hiking boots for just $59.99, 50% less*** than department or specialty retailers, a hydration pack for only $16.99, 51% less*** than department or specialty retailers, and trekking poles for only $16.99, 32% less*** than department or specialty retailers.
- For the gym-shy dad who wants to start working out, get him started with a workout kit for just $19.99, 33% less*** than department or specialty retailers, comfortable joggers for just $19.99, 50% less*** than department or specialty retailers, and supportive sneakers for just just $59.99, 42% less*** than department or specialty retailers.
Note to Editors
*Based on a report that indicates consumers are estimated to spend roughly $22.4 billion for Father’s Day gifts in 2024 – https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion
**All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2381 adults, among whom 533 were dads who celebrate Father’s Day. Fieldwork was undertaken between 28th – 30th May 2024. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
***Prices are representative. Actual prices as marked. Styles vary by store and online. Compare At prices are based on comparison to regular prices of comparable items at full-price department or specialty retailers.
ABOUT SIERRA
Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and affordable prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 100 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.
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Lifestyle
A Legacy of Service: How family stories shape service
Legacy of Service: Discover how military service creates lasting family legacies across generations. Explore powerful veteran stories from the Veterans History Project, including Pearl Harbor survivors and Code Talkers, and learn how to preserve your family’s service history.
A Legacy of Service: How family stories shape service
(Family Features) Major historical events like war or military service make a lasting impact on family identity, values and traditions, often reverberating across multiple generations. Veterans frequently speak about their military units as if they were family, given the unbreakable bonds that develop between comrades. However, for some veterans, “brothers in arms” is more than a figurative turn of phrase. Throughout the 20th century, entire families felt the firsthand effects of war, with multiple generations serving. Brothers enlisted together. A father’s military legacy inspired his children to join up. Sweethearts met and married while in uniform. These stories not only illustrate the experiences of individual veterans but also provide an intimate glimpse into family legacies of military service. Consider the Veterans History Project, a program overseen by the Library of Congress, which collects and preserves the firsthand remembrances of U.S. military veterans and makes them accessible for future generations to better understand veterans’ service and sacrifice. These personal stories encompass original correspondence, memoirs, diaries, photographs and oral history interviews, all offering deeper insight into the long-term impact of military service. Veterans’ narratives are collected by volunteers, and anyone who served from World War I to today can submit their personal story, regardless of whether or not they saw combat. The collections frequently shed light on the importance of family in military experiences. Whether expressed through heartfelt letters home, enduring family legacies of service or the experience of serving alongside loved ones, these stories reflect profound connections.
Family Identity During the Cold War, Jennifer McNeill rose from Army Dental Assistant to Command Sergeant Major at the Army Eisenhower Medical Center in Fort Gordon, Georgia. Her collection includes a poignant photograph of her mother sharing images of her four military daughters in uniform, underscoring how family identity and military service are closely connected. Values Military service makes a lasting impression on veterans, shaping the experiences and the values that guide them through life. Ray Chavez is one such example. He was the oldest known Pearl Harbor survivor before his passing in 2018. For most of his life, he remained silent about his experiences, but in 1991, his daughter, Kathleen Chavez, who served in the U.S. Navy during Desert Storm, convinced him to return to Pearl Harbor. That trip marked the first time he spoke openly about his service. Kathleen shared their family’s deep military legacy in her oral history for the Veterans History Project. Traditions Across Generations Serving in the military is a deeply personal journey, but for many veterans, it’s an experience that transcends generations. Bill Toledo enlisted in the Marine Corps in October 1942 at the age of 18. Along with his uncle, Frank Toledo, and cousin, Preston Toledo, he served as a Code Talker transmitting military messages through secret codes. In his oral history, Bill vividly recalled both the challenges of combat during the invasion of Iwo Jima in February 1945, and the treasured moments spent with his uncle. These and many other family stories of military service and remembrance are available to the public at loc.gov/vets. Photo courtesy of Shutterstock (men looking at scrapbook)
Photo courtesy of the Library of Congress (man and woman on park bench) Author
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How to reduce gift-giving stress with your kids – a child psychologist’s tips for making magic and avoiding tears
Reduce gift-giving stress with kids: A child psychologist shares practical rules for stress-free gift giving with kids—how many gifts to give, what holds attention, and how to avoid holiday tears.
Last Updated on January 9, 2026 by Daily News Staff
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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Finding Your Rhythm Again: Reestablishing Routines in the New Year
Routines in the New Year: After weeks of excitement, travel and inconsistent schedules, the transition back to structure can feel daunting. However, with a thoughtful approach, parents can help their children ease back into their daily rhythms, and in the process, restore calm for the entire family.
Finding Your Rhythm Again: Reestablishing Routines in the New Year
(Family Features) The holiday season is special, fun and often a bit chaotic, filled with family gatherings and joyful celebrations. Once the decorations come down and chaos subsides in the new year, many families face a familiar challenge: getting children back into their regular routines. After weeks of excitement, travel and inconsistent schedules, the transition back to structure can feel daunting. However, with a thoughtful approach, parents can help their children ease back into their daily rhythms, and in the process, restore calm for the entire family. Dr. Lauren Loquasto, senior vice president and chief academic officer at The Goddard School, provides this insight and guidance for parents. Understand Why Routines Matter Children thrive on predictability. Routines provide a sense of security, reduce stress and support emotional regulation. Children feel safe, even proud, when they know what comes next. Routines also help them develop independence and self-control. After the holidays, reestablishing these patterns is essential for a smooth return to school and everyday life.
Start with Sleep For young children, sleep is the foundation of a successful routine. Consistent sleep supports focus, tolerance and cooperation. For optimal brain repair and growth, preschoolers typically need 10-13 hours of sleep per night, but seasonal festivities can disrupt sleep schedules, frequently leaving children overly tired. Begin by gradually adjusting bedtime by moving it earlier in 15-minute increments each night until you resume your regular schedule. Pair this with calming pre-bedtime rituals like reading or quiet play to signal it’s time to wind down. The morning routine is equally important. Strive for consistent wake-up times, even on the weekends. If your child is resistant, teach them how their sleep routine helps their body and mind. For example: “Your body relaxes and grows stronger when you get enough sleep, so you feel good afterward.” Reintroduce Standard Mealtimes Holiday snacking and large meals at family gatherings can disrupt normal eating habits. Reinstate regular meal and snack times to help your child feel grounded. Offer balanced options and involve them in planning or preparing meals, as they’re more likely to embrace healthy choices when they have a role in the process. Prioritize Physical Activity After extended periods of lounging indoors – and likely an overdose of screen time – children need movement to burn energy and boost their moods. Coordinate outdoor play and family walks. If the weather isn’t cooperative, move around indoors with hide-and-seek and dance sessions. Physical activity not only supports health but also helps regulate sleep and behavior. Strategically Provide Choices When children have a voice, they are more likely to stay engaged and stick to their routines. As your child settles back into familiar patterns, this is an ideal moment to assess where you can ease your grip just enough to support their growing autonomy. This doesn’t mean relinquishing full decision-making power; rather, it’s about offering structured, intentional choices that help them feel a sense of control over their day. You know your child best, so you can determine when to be flexible. For example, it may not matter if they change into their pajamas right after dinner or just before bed but shifting when they go to the bathroom could completely disrupt their routine and, in turn, your day. Model Behavior Children learn by example and they are always watching their parents. If you reestablish and consistently maintain your own routines – healthy meals, quality sleep and physical activity among them – your child is more likely to follow suit. Make it a family effort rather than a set of rules imposed on them, and make it fun. To help routines stick, consider sticker charts to track progress and incentivize independence and accountability. Resetting routines isn’t about perfection; it’s about creating a supportive environment where children feel secure and prepared for what’s ahead. With patience, consistency and a positive attitude, you can help your child start the new year on the right foot. For more parenting guidance and insights, including a blog and webinar series, visit the Parent Resource Center at GoddardSchool.com. Photos courtesy of Shutterstock https://stmdailynews.com/why-i-never-gave-my-small-dog-rawhide-chews-a-pet-parents-perspective/
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