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Unstoppable Dominance: The Picklr Unleashes 70-Club Expansion with Proven Construction Giant

The Picklr, North America’s fastest-growing indoor pickleball franchise, partners with NFC Contracting Group to support ambitious expansion plans, targeting 70 new locations within a year. This alliance promises consistency and quality in facilities, reflecting pickleball’s soaring popularity and community-building efforts.

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Last Updated on October 20, 2025 by Daily News Staff

Strategic partnership positions North America’s fastest-growing indoor pickleball franchise for unprecedented expansion

The Picklr
Courtesy of The Picklr

The pickleball boom shows no signs of slowing down, and The Picklr is making sure it stays ahead of the curve. The Salt Lake City-based franchise just announced a game-changing partnership with NFC Contracting Group, a move designed to support the brand’s ambitious nationwide expansion as it races to open 70 new locations over the next year.

With 52 clubs already serving players across North America and demand continuing to surge, The Picklr needed a construction partner who could deliver consistency, quality, and speed at scale. Enter NFC Contracting Group, a national general contractor with more than three decades of commercial construction expertise under its belt.

Building on Proven Success

This isn’t a blind partnership. NFC has already proven its worth by successfully delivering multiple Picklr facilities in Arizona, demonstrating an understanding of the brand’s standards and vision that goes beyond typical contractor relationships.

“As we scale across the country, it was critical to align with a construction partner who shares our vision and commitment to excellence,” said Chris Walker, Chief Development Officer at The Picklr. “NFC has already proven its expertise by successfully delivering multiple Picklr clubs in Arizona. Their precision, reliability, and alignment with our values make them the ideal partner for this next phase of growth.”

Why This Partnership Matters

For franchisees and pickleball enthusiasts alike, this partnership means something important: consistency. Whether you walk into a Picklr facility in Phoenix or Portland, you’ll experience the same world-class standards that have made the brand a leader in the indoor pickleball space.

NFC’s track record in large-scale, multi-state commercial projects positions them perfectly to support The Picklr’s rapid rollout. Their expertise in retail, sports, and franchise buildouts means they understand the unique demands of creating facilities that need to function flawlessly from day one while maintaining brand integrity across hundreds of locations.

“NFC strives for excellence, and our goal is to build these facilities with the quality and consistency that franchisees expect,” said Nick Crisci, Principal of NFC Contracting Group. “We know The Picklr brand and take pride in protecting its reputation while building strong relationships and supporting the success of every franchisee.”

Meeting Demand Where It Matters

The Picklr’s growth trajectory reflects the explosive popularity of pickleball itself. What started as a backyard pastime has evolved into one of America’s fastest-growing sports, attracting players of all ages and skill levels. The Picklr has capitalized on this momentum by creating premium facilities that go beyond just courts—they’re building communities.

With professional-grade courts, comprehensive programming from beginner clinics to competitive tournaments, and a membership model that provides access to all club locations nationwide, The Picklr has positioned itself as more than just a place to play. It’s become a destination for anyone serious about the sport.

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What’s Next

With 70 new clubs planned for the next 12 months and more than 500 locations sold nationwide, The Picklr’s partnership with NFC Contracting Group ensures that rapid growth doesn’t come at the expense of quality. Each new facility will be built to the same exacting standards, protecting the brand reputation while creating lasting value for franchisees and exceptional experiences for players.

For a sport that’s still relatively young, having infrastructure partners who can scale with demand is crucial. The Picklr’s decision to formalize its relationship with NFC signals confidence not just in the company’s growth trajectory, but in pickleball’s staying power as a mainstream sport.

As communities across North America continue to embrace pickleball, partnerships like this one ensure that players will have access to world-class facilities no matter where they live. And for The Picklr, it means staying at the forefront of an industry that’s just getting started.

Related Stories

The Picklr Official Website – Find locations, membership info, and franchise opportunities

The Picklr Franchise Information – Learn about owning a Picklr franchise

NFC Contracting Group – Meet the construction partner behind The Picklr’s expansion

Find a Picklr Location Near You – Sea

SOURCE The Picklr

More Pickleball News on Sleeves-SPR

Latest Pickleball Facility News – Coverage of new courts and venues

Indoor vs Outdoor: What Senior Players Need to Know(Link to relevant existing article if you have one)

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Mike “Sleeves” Sliwa’s Take on Pickleball’s Growth(Link to Sleeves commentary/opinion pieces)

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Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/

Authors

  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts

  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts

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Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

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Food and Beverage

White Castle’s House of Crave: The Ultimate White Elephant Gift Guide for 2025

White Castle’s House of Crave has the ultimate White Elephant gifts for 2025—from viral Crocs to nostalgic plush dragons. Find steal-worthy, laugh-inducing gifts that’ll win your holiday exchange. Free shipping Dec 10!

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Last Updated on December 5, 2025 by Daily News Staff

White Castle branded Crocs clogs in classic style with White Castle logo, one of the top White Elephant gift ideas from House of Crave online store for holiday 2025

White Castle crocs are just one of many items available at White Castle’s House of Crave online store. They make ideal white elephant gifts!

 

White Castle’s House of Crave: The Ultimate White Elephant Gift Guide for 2025

If you’ve ever been stuck staring at a gift table wondering which White Elephant present to steal, you know the struggle. The best gifts? They’re the ones that make people laugh, spark conversation, and get snatched up twice before the game even ends. This year, White Castle is stepping into the White Elephant arena with a lineup that’s equal parts hilarious and surprisingly practical. Their House of Crave online store is now stocked with holiday gifts that’ll have your friends and family fighting over who gets to take home the White Castle Crocs. Yes, you read that right. White Castle Crocs.

What Makes a Great White Elephant Gift?

Before we dive into White Castle’s offerings, let’s talk strategy. The best White Elephant gifts hit three key notes:
  • Unexpected: Nobody sees it coming, and that’s what makes it memorable
  • Conversation-starter: It gets people talking, laughing, or scratching their heads
  • Steal-worthy: It’s so good (or so ridiculous) that people actually want it
White Castle’s House of Crave nails all three. Whether you’re shopping for your office party, family gathering, or friend group exchange, these gifts deliver the perfect mix of quirky and functional.

Top White Elephant Picks from White Castle’s House of Crave

White Castle Crocs

Let’s start with the obvious winner. These aren’t just any Crocs—they’re White Castle Crocs. Cozy, comfortable, and guaranteed to turn heads at the grocery store or your next backyard BBQ. Perfect for the Craver in your life who takes their fast-food loyalty seriously. Why they’ll get stolen: They’re practical footwear with a sense of humor. Plus, Crocs are having a major moment right now.

Willis the Dragon Plush

If you grew up in the ’80s, you might remember Willis the Dragon from White Castle’s kids’ meals. This plush green dragon is pure nostalgia wrapped in soft, huggable fabric. It’s the kind of gift that makes millennials and Gen Xers feel all the feels. Why they’ll get stolen: Nostalgia is a powerful thing. Plus, who doesn’t love a cuddly dragon?

White Castle Craver Casserole Dish

Here’s where things get unexpectedly practical. This casserole dish is perfect for White Castle’s famous Slider-based stuffing (yes, that’s a thing), but it also works for any holiday meal. It’s functional, it’s branded, and it’s the kind of gift that’ll actually get used. Why they’ll get stolen: It’s useful and funny. The best White Elephant gifts walk that line perfectly.

Annual Holiday Mug

Classic, festive, and perfect for sipping cocoa while you munch on Sliders. This mug is a no-brainer for anyone who loves seasonal drinkware or just needs another vessel for their morning coffee. Why they’ll get stolen: Everyone needs mugs. Bonus points if it becomes a yearly tradition.

More White Elephant Gold from House of Crave

White Castle didn’t stop there. Their online store is packed with dozens of other gift-worthy items that fit perfectly into the White Elephant vibe:
  • Pickleball paddle set: For the competitive friend who’s always looking for their next match
  • Classic tin lunchbox: Retro, practical, and perfect for packing Sliders (or, you know, regular lunch)
  • Beanies, bucket hats, and T-shirts: Wearable Craver pride for the fashion-forward fast-food fan
  • Beach towels and bathing suits: Because White Castle goes to the beach, apparently
  • Pint glasses and tumblers: Perfect for toasting holiday cheer or your next Slider feast
  • Tote bags: Practical, portable, and proudly Crave-forward
  • Friendship bracelets: A sweet way to commemorate your fellow Cravers

Why White Castle’s White Elephant Strategy Works

Jamie Richardson, vice president at White Castle, put it perfectly: “White Elephant exchanges are where personality really shines. The House of Crave has dozens of items designed to bring a smile, spark a laugh or make someone feel like the Craver they truly are.” And that’s the secret sauce. White Castle isn’t just selling merchandise—they’re selling personality. These gifts work because they’re fun, affordable, and totally unexpected. Nobody walks into a White Elephant exchange expecting to leave with White Castle Crocs, but once they’re on the table? Game on.

How to Shop White Castle’s House of Crave

Ready to snag your White Elephant gift? Head over to White Castle’s House of Crave online store and browse the full collection. With dozens of items to choose from, you’ll find something that fits your budget and your sense of humor. Pro tip: White Castle is offering free shipping on all House of Crave merchandise on December 10. Mark your calendar and save on shipping while you stock up on gifts.

The Bottom Line: White Elephant Gifts That Actually Deliver

White Elephant exchanges are supposed to be fun, and White Castle’s House of Crave delivers exactly that. Whether you’re going for laughs, nostalgia, or something genuinely useful, this lineup has you covered. So skip the generic candles and boring gift cards. This year, bring the Crocs. Bring Willis the Dragon. Bring the casserole dish. Bring something that’ll make people smile, laugh, and fight over who gets to take it home. Ready to win your White Elephant exchange? Visit White Castle’s House of Crave and find your perfect gift today. Don’t forget—free shipping on December 10!
About White Castle White Castle is America’s first fast-food hamburger chain, serving hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business operates about 340 restaurants and has earned accolades including “Most Influential Burger of All Time” by Time magazine. Known for passionate fans (Cravers) and legendary team engagement, White Castle has been Great Place to Work® Certified for five consecutive

Source: White Castle Press Release – PRNewswire

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/


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Senior Pickleball Report

Top Pickleball Holiday Gifts for Pros and Beginners

Find the perfect holiday gifts for both pickleball pros and beginners, with a wide selection of gear and accessories for this popular sport.

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Last Updated on November 24, 2025 by Daily News Staff

Pickleball Holiday Gifts

Pickleball Holiday Gifts

Looking for the perfect holiday gifts for pickleball enthusiasts? Look no further! As “America’s fastest-growing sport,” pickleball appeals to all ages and skill levels. Whether you’re shopping for a pro or a beginner, there are plenty of options to choose from. Consider gifting them a high-quality pickleball paddle tailored to their playing style, with options ranging from control paddles to power paddles. Don’t forget to consider factors like weight, grip, and shape. In addition to paddles, there’s a wide array of pickleball-related merchandise available, from apparel to accessories. This holiday season, surprise your pickleball-loving friends and family with the best gear and accessories that’ll enhance their playing experience and keep them entertained for hours on the court.

Discover an exciting range of merchandise by visiting the web stores of Sleeves SPR’s friends. From trendy clothing to stylish accessories, there’s something for everyone. Don’t miss out – start browsing today! https://sleeves-spr.store/friends-of-spr/


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  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

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Foodie News

National Pickle Day: Celebrating the Tangy Delights of Pickles

Celebrate National Pickle Day on November 14th, indulging in the tangy delights of pickles. Discover fascinating pickle facts and try different varieties! #NationalPickleDay

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Last Updated on November 14, 2025 by Daily News Staff

person slicing pickles on a wooden chopping board. National Pickle Day
Photo by Ron Lach on Pexels.com

Why did the pickle take up Pickleball? Because it wanted to be a “dill-lightful” athlete on the court! Just like the versatile and pickle-icious sport of Pickleball, pickles themselves bring a tangy twist to any dish they’re added to. So, whether you’re smashing shots on the Pickleball court or enjoying a pickle-infused snack, let’s pickle our way to fun and laughter! Happy National Pickle Day and may your Pickleball skills be as sharp as a perfectly brined gherkin!

Food and Drink

Author

  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

    View all posts

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