Clothes and Fashion
African Pride Partners with Impressions of Beauty to Provide College Students with Haircare Essentials
ATLANTA /PRNewswire/ — African Pride, an award-winning haircare brand known for addressing the needs of all hair types with premium, natural ingredients, is once again proud to announce its partnership with Impressions of Beauty, a trusted multicultural college marketing company; that connects students to beauty & lifestyle brands through on-campus activation.
African Pride is taking the campus scene by storm, and they are not holding back on the fun. In a spectacular fusion of engagement and education, African Pride is thrilled to announce that they will be jumpstarting the 2023 Fall college semester with dorm drops of samples from their staple ‘Moisture Miracle’ collection to students at Historically Black Colleges and Universities (HBCU) and Predominantly White Institutions (PWI) nationwide.
For the last 7 years, African Pride has been dedicated to empowering and supporting students at HBCUs. Through the partnership with Impressions of Beauty, African Pride has consistently provided essential beauty kits to HBCU students during orientations, back-to-school events, and homecoming season. This meaningful tradition continues as African Pride expands its “Moisture Miracle” collection, offering a wide range of nourishing hair products for coily & curly consumers. To see the list of participating colleges and universities, please click here.
“We are proud to be part of these prestigious universities every year,” says Jazzmene Ford, Marketing Manager at African Pride. “It is important for us to engage and connect with this specific demographic at this entry point of her hair journey. We aspire to establish ourselves as a dependable brand that she can consistently rely on.”
“At IOB, a significant facet of our mission is to introduce students to exceptional brands that have a vested interest in their unique needs as multicultural consumers,” says Ashlee Gomez, Founder & CEO of Impressions of Beauty. “We pride ourselves on cultivating meaningful connections between influential brands and HBCU students, and we are so thrilled to have African Pride on this journey with us! The honor of being able to help positively shape the consumer journey of our student audience holds immeasurable value, not just for us, but also for our esteemed brand partners!”
Additionally, African Pride will be pulling up to 5-Key HBCUs for Homecoming Yardfest season, bringing live and interactive experiences, from September 29th to October 27th. These homecoming extravaganzas will be the talk of the quads. Tour stops will include:
- September 29, 2023 – Texas Southern University
- October 6, 2023 – Morgan State University
- October 13, 2023 – Tuskegee University
- October 20, 2023 – Clark Atlanta University
- October 27, 2023 – Florida Agricultural and Mechanical University
This partnership will bring style, education, and empowerment together. African Pride and Impressions of Beauty will continue its commitment to students’ well-being and self-expression, as they sample their signature line “Moisture Miracle” collection, African Pride is not just distributing haircare essentials; they’re creating connections, confidence, and an atmosphere of celebration. To learn more about African Pride, its partnership, and the colleges involved, please visit https://impressionsofbeauty.com/
About African Pride
For 30 years, African Pride has addressed the haircare needs of all hair types and textures whether natural or relaxed with brands like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle, and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy given when your beauty and confidence are intertwined should be accessible to all women. That’s why we created African Pride products with premium, natural ingredients at an affordable price to ensure that you’re less stressed about your hair and more focused on stepping into your best self. For more information about the brand, visit AfricanPrideHair.com, and tell us your hair story by engaging with us on social and using the hashtag #MyAfricanPride.
About Impressions of Beauty
Impressions of Beauty (IoB) is a trusted resource for multi-cultural millennials and Gen-Z students in search of brands that solve their problems. IoB is passionate about creating fun and unique on-campus experiences that make lasting impressions! IoB prides themselves on helping students identify brands that were created with them in mind while offering platforms that empower and foster community amongst our college audience. IoB’s turnkey programs make college marketing easy and result in effective brand trial, engagement, and loyalty. IOB partners with Historically Black Colleges & Universities (HBCUs) and key campus organizations to ensure that brand partners’ products and messaging are shared with the right audience, at the right time.
SOURCE African Pride
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
gaming
REVOLVE AND MUUS COLLECTIVE LAUNCH MOBILE FASHION GAME, BELLEMINT IN THE U.S.
BELLEMINT IS A NEXT-GEN, MOBILE FASHION STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING
LOS ANGELES /PRNewswire/ — Revolve Group (RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, through its partnership with Muus Collective, Inc. and Griffin Gaming Partners, has launched mobile fashion game BELLEMINT in the U.S. This advanced fashion styling game integrates the renowned brand portfolios of REVOLVE and FWRD into an immersive shopping experience. As BELLEMINT‘s exclusive retail partner, REVOLVE is expanding its digital presence, offering a distinctive blend of virtual and real-world fashion, designed to deepen customer engagement and expand its reach to new audiences.
In BELLEMINT, players (known as Stylists) explore REVOLVE‘s latest collections from popular brands, including A.L.C., Andrea Iyamah, Bronx and Banco, Hemant and Nandita, Maria Lucia Hohan, Rococo Sand, and others in an interactive digital format, providing an innovative channel for style inspiration and direct purchasing. Stylists tap into self-expression by creating looks, customizing digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participating in daily styling challenges. They can connect with other stylists through voting on their looks and can follow and friend others who inspire them. As players earn their first promotion to a new stylist level in BELLEMINT, they unlock a limited-time 20% discount to shop on REVOLVE, seamlessly connecting virtual achievements with real-world rewards. This promotion-based reward system encourages players to continue refining their styling skills while engaging with REVOLVE and FWRD collections. Future updates will further integrate loyalty benefits, offering even more real-world incentives through gameplay.
What differentiates BELLEMINT is its seamless integration with the REVOLVE e-commerce platform, merging the virtual world with the real world to offer customers an aspirational, engaging, and personalized shopping experience. By tapping into the gaming world through a sophisticated and stylized platform, BELLEMINT supports REVOLVE‘s commitment to providing exclusive, interactive experiences that foster customer loyalty and drive innovation in retail.
“BELLEMINT offers an immersive and aspirational shopping journey that seamlessly merges virtual fashion with real-world trends,” said Sarah Fuchs, Co-Founder, Co-CEO, and Chair of Muus Collective. “Our initial regional launches in Canada, Australia, and New Zealand revealed a highly engaged audience that embraces self-expression and spends an average of 30 minutes a day styling, discovering, and shopping. With even more exciting features coming soon, we’re thrilled to introduce this experience to the U.S. audience—REVOLVE‘s primary market—and can’t wait to see how they unlock and embrace their perfect digital and IRL wardrobes.”
“The launch of BELLEMINT marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives. At REVOLVE, we’re committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we’re elevating our brand presence with the potential to drive measurable growth for REVOLVE and FWRD. – Michael Mente, Co-Founder and Co-CEO, REVOLVE Group Inc.
“REVOLVE and Muus designed BELLEMINT to be a digital runway for players to discover and shop curated fashion — and for brand partners to market their products to a tailored audience,” said Emily Wang, Partner and COO at Griffin Gaming Partners. “The game serves as a new medium for brands to boost product discovery and brand loyalty organically, with players repeatedly engaging with digital clothing and accessories to win outfit styling challenges. Players enter and vote on challenges as a creative form of self-expression, all the while delighting in fashion inspiration and adding real-world outfits to their cart from their favorite in-game stylists and the game’s user-generated social feed.”
“BELLEMINT is a gamified platform where creativity meets the fashion and beauty our players love, offering a unique experience they won’t find anywhere else,” said Amber Bezahler, Co-Founder and Co-CEO of Muus Collective. “We are proud to provide an inclusive experience with an unparalleled range of skin tones, hair textures, and body sizes—seamlessly aligned with REVOLVE‘s ethos. Together, we’re setting a new standard for diversity and representation in fashion gaming.”
To learn more, visit https://bellemint.com/, watch the trailer on YouTube https://www.youtube.com/watch?v=qk3n4_YShqc and download the game on iOS and Android – https://bellemint.sng.link/Dp7nc/vfvd/f5t4. Media library can be found here.
Media Contact:
REVOLVE@walkerdrawas.com
Media Contact for Muus Collective, Inc.
amanda@muuscollective.com
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
About Muus Collective, Inc.
Muus Collective is an entertainment studio building community-driven, fashion-forward experiences across mobile games and e-commerce. The studio’s debut mobile fashion game, BELLEMINT, empowers players to discover inspiration, style unique looks, and share their creativity. BELLEMINT is now available for download on the App Store and Google Play. Follow the Collective at http://www.muuscollective.com.
About Griffin Gaming Partners
Griffin Gaming Partners (“GGP”) is a leading venture capital firm, focused on the global gaming market, with over $1.3 billion in assets under management. GGP invests in seed through growth stages at the intersection of content, infrastructure, social platforms, and game-related companies.
SOURCE Revolve Group, Inc.
Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/
and let your entertainment journey begin!
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Lifestyle
COSRX Prime Big Deal Days: Get Huge Savings on TikTok’s Most-Loved Skincare Products at Amazon
LOS ANGELES, Sept. 27, 2024 /PRNewswire/ — Derm favorite brand COSRX is gearing up for a major shopping event with the launch of Prime Big Deal Days 2024, exclusively on Amazon. Running from October 8th to 9th, this highly anticipated sale will see up to 55% off on all COSRX products offering skincare lovers the opportunity to enjoy deep discounts on some of the most popular and TikTok-viral products, including the best-selling COSRX Advanced Snail 96 Mucin Power Essence and The 6 Peptide Skin Booster Serum.
Promotional Products:
- Advanced Snail 96 Mucin Power Essence – Up to 52% off
- Advanced Snail 92 All in one Cream – Up to 54% off
- Advanced Snail Radiance Dual Essence – Up to 41% off
- The 6 Peptide Skin Booster Serum – Up to 47% off
- The Niacinamide 15 Serum – Up to 46% off
- The Vitamin C 23 Serum – Up to 44% off
- Hyaluronic Acid Intensive Cream – Up to 38% off
- Glass Skin Starter Set – Up to 46% off
- Niacinamide 15% Peptide Booster Set – Up to 31% off
Niacinamide 15% Peptide Booster Set
COSRX, the trusted go-to skincare brand renowned for its clean, effective, and dermatologist-approved products, is excited to unveil its latest innovation, the Niacinamide 15% Peptide Booster Set, a powerhouse duo designed to transform dull, textured skin into a radiant, mirror-like complexion.
This new set includes The 6 Peptide Skin Booster Serum and The Niacinamide 15 Serum, a dynamic combination that addresses multiple skin concerns, from hydration and smoothness to acne prevention and treatment.
The 6 Peptide Skin Booster Serum functions as both a toner and serum, infused with six peptides that target a range of skin issues, including hydration, firmness, and texture refinement. Dermatologist-tested for sensitive skin, this lightweight, fast-absorbing formula is ideal for daily use and works seamlessly with other skincare products to enhance results, making it a must-have addition to any skincare routine. Its jumbo size also ensures lasting value, with just a small amount delivering powerful benefits.
Following this, The Niacinamide 15 Serum, featuring a potent 15% concentration of niacinamide, tackles acne at every stage – from prevention to aftercare. This breakout-busting serum is clinically proven to reduce blemishes, regulate oil production, and improve skin texture without clogging pores, leading to clearer, healthier skin with continued use.
Together, these two products offer a comprehensive solution for anyone looking to achieve smooth, even-toned, and glowing skin. With the Niacinamide 15% Peptide Booster Set, COSRX delivers on its promise to make radiant skin accessible for all.
“We are thrilled to offer our customers access to some of our most sought-after products during Amazon’s Prime Big Deal Days,” said a COSRX representative. “This sale is a perfect opportunity for both new and loyal customers to explore our range of dermatologist-approved products at a fraction of the price.”
For more information on the Prime Big Deal Days sale and COSRX’s product range, visit the COSRX Amazon store starting October 8, 2024.
About COSRX:
K-beauty brand offering powerful yet affordable skincare solutions, COSRX has quickly become one of America’s favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn’t. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target.
COSRX is also on Instagram + TikTok.
SOURCE COSRX
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Lifestyle
Reese Cooper Unveils RCOS Collection in partnership with Pacsun, Bridging Streetwear and Outdoor Exploration
LOS ANGELES /PRNewswire/ — Reese Cooper is pleased to introduce RC Outdoor Supply (RCOS), a new line under the Reese Cooper label made possible with the support of retailer Pacsun. Inspired by his appreciation of the beauty and inclusiveness of California’s outdoor culture, the origin of the RCOS collection traces back to late 2021 when Cooper began quietly developing a line of outdoor products in addition to his runway collections. Founded on a shared enthusiasm for adventure and the outdoors, Cooper and Pacsun saw an opportunity to bring Cooper’s design aesthetic to the Pacsun community at an accessible price point, infusing the spirit of exploration into clothing.
“At Pacsun, we believe in the power of co-creation to inspire, connect, and make a positive impact,” said Richard Cox, VP of Men’s Merchandising and Global Partnerships at Pacsun. “Our collaboration with Reese explores fashion inspired by the outdoor lifestyle and technical innovation, while also nodding to Americana and the fits that resonate with our customers.” A percentage of sales of RCOS products sold by Pacsun and Cooper’s own channels will be donated to a network of partners and organizations that encourage outdoor exploration and nature preservation such as One Tree Planted, an organization Cooper has consistently partnered with.
The first release under the RCOS label lays a framework for future collections of the brand by creating systems of dressing and inspired by Cooper’s collaborators. The in-studio lookbook was shot by friends of the brand, Cam Hicks & Juliana Salazar. Rooted in the duality of lifestyles of city dwellers and nature lovers, the collection takes inspiration from both to create garments that are viable in both environments. The brand’s visual campaign follows this same ethos; shot by photographer Stefan Kohli alongside Reese and a group of friends on a six day road trip along the Pacific Coast, the images tell an honest story of enthusiasts having fun and exploring nature.
“As someone who has always been in awe of the outdoors, especially living in California, I wanted this collection to be as accessible as possible like the environments it is inspired by,” said Cooper. “Designed and influenced with my friends in mind, the ethos of RCOS is to create product that holds up in all environments, for any activity, whether that’s running around in the city or on a mountain. These products are for any and everyone. This is stuff you’re supposed to get dirty, and most importantly, have fun while doing so. When it comes to outdoor activities, l’m an enthusiast, not a professional. I strongly believe it’s important to explore new things, learn new places, get out of your comfort zone. I wanted this collection to give you the tools to help you do that.”
With an emphasis on exploration and activity, each piece is created with careful attention to detail and quality materials. The collection offers a wide range of styles from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants and more. Made with technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons and compression. Cooper’s trademarked Hook is also featured on a number of pieces, along with a detailed and unique trim system, including custom rock pullers, zippers and speed belts, as well as special branded buttons, toggles and labels inside each garment. These designs are an accumulation of years of previously unrealized experimentation and ideation that could now be realized through the Pacsun partnership.
The RCOS collection will be available in a complete range of sizes from XXS to XXL, opening up the path for anyone to journey in.
RCOS will be available from August 9, 2024 at Pacsun.com and Pacsun stores nationwide, and through Cooper’s new website for the brand, rcoutdoorsupply.com. Select global retailers will also carry a selection of pieces, extending the reach of the label and desire to explore.
https://rcoutdoorsupply.com | @rcoutdoorsupply
About Reese Cooper
Founded in 2016, Reese Cooper is the designer’s namesake brand known for its tailored take on classic American outdoor and utility wear with a focus on material quality and construction. Raised in Atlanta & London, Cooper moved to Los Angeles at the age of 18 to learn the ins and outs of garment manufacturing firsthand. In 2019, the brand was awarded runner up in the CFDA/Vogue Fashion Fund in 2019, making him the youngest ever finalist and Reese was included in Forbes 30 Under 30 in the following year. Cooper has collaborated with esteemed industry giants like Levi’s and Merrell. As a continued commitment to environmental reforestation, Reese Cooper contributes to the One Tree Planted initiative for every item sold.
https://reese-cooper.com/ | @reesecooper
About Pacsun:
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @Pacsun on TikTok, Instagram, X, Facebook and YouTube.
SOURCE Pacsun
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
-
Urbanism1 year ago
Signal Hill, California: A Historic Enclave Surrounded by Long Beach
-
News2 years ago
Diana Gregory Talks to us about Diana Gregory’s Outreach Services
-
Senior Pickleball Report2 years ago
The Absolute Most Comfortable Pickleball Shoe I’ve Ever Worn!
-
STM Blog2 years ago
World Naked Gardening Day: Celebrating Body Acceptance and Nature
-
Senior Pickleball Report2 years ago
ACE PICKLEBALL CLUB TO DEBUT THEIR HIGHLY ANTICIPATED INDOOR PICKLEBALL FRANCHISES IN THE US, IN EARLY 2023
-
Travel2 years ago
Unique Experiences at the CitizenM
-
Automotive2 years ago
2023 Nissan Sentra pricing starts at $19,950
-
Senior Pickleball Report2 years ago
“THE PEOPLE’S CHOICE AWARDS OF PICKLEBALL” – VOTING OPEN