ATLANTA /PRNewswire/ — African Pride, an award-winning haircare brand known for addressing the needs of all hair types with premium, natural ingredients, is once again proud to announce its partnership with Impressions of Beauty, a trusted multicultural college marketing company; that connects students to beauty & lifestyle brands through on-campus activation.
African Pride is taking the campus scene by storm, and they are not holding back on the fun. In a spectacular fusion of engagement and education, African Pride is thrilled to announce that they will be jumpstarting the 2023 Fall college semester with dorm drops of samples from their staple ‘Moisture Miracle’ collection to students at Historically Black Colleges and Universities (HBCU) and Predominantly White Institutions (PWI) nationwide.
For the last 7 years, African Pride has been dedicated to empowering and supporting students at HBCUs. Through the partnership with Impressions of Beauty, African Pride has consistently provided essential beauty kits to HBCU students during orientations, back-to-school events, and homecoming season. This meaningful tradition continues as African Pride expands its “Moisture Miracle” collection, offering a wide range of nourishing hair products for coily & curly consumers. To see the list of participating colleges and universities, please click here.
“We are proud to be part of these prestigious universities every year,” says Jazzmene Ford, Marketing Manager at African Pride. “It is important for us to engage and connect with this specific demographic at this entry point of her hair journey. We aspire to establish ourselves as a dependable brand that she can consistently rely on.”
“At IOB, a significant facet of our mission is to introduce students to exceptional brands that have a vested interest in their unique needs as multicultural consumers,” says Ashlee Gomez, Founder & CEO of Impressions of Beauty. “We pride ourselves on cultivating meaningful connections between influential brands and HBCU students, and we are so thrilled to have African Pride on this journey with us! The honor of being able to help positively shape the consumer journey of our student audience holds immeasurable value, not just for us, but also for our esteemed brand partners!”
Additionally, African Pride will be pulling up to 5-Key HBCUs for Homecoming Yardfest season, bringing live and interactive experiences, from September 29th to October 27th. These homecoming extravaganzas will be the talk of the quads. Tour stops will include:
- September 29, 2023 – Texas Southern University
- October 6, 2023 – Morgan State University
- October 13, 2023 – Tuskegee University
- October 20, 2023 – Clark Atlanta University
- October 27, 2023 – Florida Agricultural and Mechanical University
This partnership will bring style, education, and empowerment together. African Pride and Impressions of Beauty will continue its commitment to students’ well-being and self-expression, as they sample their signature line “Moisture Miracle” collection, African Pride is not just distributing haircare essentials; they’re creating connections, confidence, and an atmosphere of celebration. To learn more about African Pride, its partnership, and the colleges involved, please visit https://impressionsofbeauty.com/
About African Pride
For 30 years, African Pride has addressed the haircare needs of all hair types and textures whether natural or relaxed with brands like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle, and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy given when your beauty and confidence are intertwined should be accessible to all women. That’s why we created African Pride products with premium, natural ingredients at an affordable price to ensure that you’re less stressed about your hair and more focused on stepping into your best self. For more information about the brand, visit AfricanPrideHair.com, and tell us your hair story by engaging with us on social and using the hashtag #MyAfricanPride.
About Impressions of Beauty
Impressions of Beauty (IoB) is a trusted resource for multi-cultural millennials and Gen-Z students in search of brands that solve their problems. IoB is passionate about creating fun and unique on-campus experiences that make lasting impressions! IoB prides themselves on helping students identify brands that were created with them in mind while offering platforms that empower and foster community amongst our college audience. IoB’s turnkey programs make college marketing easy and result in effective brand trial, engagement, and loyalty. IOB partners with Historically Black Colleges & Universities (HBCUs) and key campus organizations to ensure that brand partners’ products and messaging are shared with the right audience, at the right time.
SOURCE African Pride
Sierra’s ‘Let’s Get Moving Day’ Encourages New Year’s Fitness Resolutions With Sweepstakes
FRAMINGHAM, Mass. /PRNewswire/ — Sierra, the go-to active and outdoor retailer with low prices on high-quality products, is encouraging Americans to keep their New Year’s fitness goals year-round with Sierra’s ‘Let’s Get Moving Day Sweepstakes.’ Five lucky winners with a passion for staying committed to their fitness resolutions will have the chance to win Sierra-branded gear and a $500 Sierra gift card to kick off the New Year in style. The sweepstakes is part of Sierra’s ‘Let’s Get Moving Day’ takeover, launching on January 12, 2024.
Every New Year by the second Friday of January, people call it quits on their resolutions before they even begin, with 80% of Americans letting their goals fall by the wayside. Known as Quitters Day, which takes place on January 12, many will abandon these resolutions – most revolving around fitness, weight loss, and healthy eating habits – after 12 days due to being too overly ambitious or expensive. The average US consumer spends more than $400 on fitness apparel each year, causing many to lack the drive or motivation to move forward.
This year, Sierra is transforming Quitters Day into ‘Let’s Get Moving Day,’ celebrating its mission to get people moving throughout 2024 and beyond. From January 12 to January 15, participants can enter the ‘Let’s Get Moving Day Sweepstakes’ via Sierra’s Instagram for a chance to win Sierra-branded gear and a $500 gift card, available for use online and in-store, by liking Sierra’s ‘Let’s Get Moving Day Sweepstakes’ post, pledging their commitment to keep their fitness resolutions alive throughout and beyond 2024.
“When it comes to fitness resolutions, especially during New Year’s, we understand how trying it can be to create those goals for yourself and ultimately stick with them. From lack of quality gear to financial restrictions, there are a lot of factors at play that cause most people to drop their fitness goals early on. ‘Let’s Get Moving Day’ further supports Sierra’s long standing goal to get people moving their way, no matter the activity, with a little extra push to keep them going,” shared Elisa Pouliot, Associate Vice President, Brand Marketing at Sierra.
Sierra’s ‘Let’s Get Moving Day’ encourages shoppers to stay active throughout 2024 without having to compromise quality for value. With a wide breadth of active gear and apparel for up to 60% less than department and specialty store prices, Sierra’s latest ‘Get Fit’ range consists of fitness and outdoor essentials for every type of active consumer.
Sierra shoppers can kick off the New Year with a long sleeve turtleneck base layer top (40% less than department or specialty retailers) along with this merino wool long sleeve base layer top (45% less than department or specialty retailers) to add an extra layer of warmth for those cold-weather days. Stay warm and comfy while getting active with the help of these super-soft and movement-friendly high-waisted leggings (50% less than department of specialty retailers), which you can wear while practicing your pickleball skills with the help of this pro pickleball paddle (20% less than department or specialty retailers). Before and after your fitness activities, be sure to stretch those hamstrings with this multi-function resistance band (33% less than department or specialty retailers), which you can easily carry in this fanny pack (60% less than department or specialty retailers). And for rest days, reward yourself and lounge around in these cotton-soft recycled joggers (70% less than department or specialty retailers).
Notes to Editors
All participants who wish to enter Sierra’s ‘Let’s Get Moving Day’ Sweepstakes can enter between Friday, January 12 and Monday, January 15, 2024 by adhering to the following Rules for Entry: a) like Sierra ‘Let’s Get Moving Day Sweepstakes’ post on Sierra’s Instagram to pledge commitment to fitness goals 2024 and beyond. Winners will receive more than $600 in Sierra-branded prizes: 1 set of pickleball rackets and balls, 1 water bottle, 1 fanny pack, 1 hat, 1 resistance band, and a $500 Sierra gift card eligible for use at all Sierra locations and online at www.sierra.com. Items will be shipped following 1/15/24 sweepstakes, and will be received based on winner state and address.
* Based on a 2023 report from National Today that indicates 80 percent of people who made New Year’s resolutions have tapped out by the second week of January. https://nationaltoday.com/quitters-day/
* Based on a report from 8/2023 that suggests that the average consumer spends $33.89 on fitness apparel a month, which is $406.68 a year (33.89 x 12). https://barbend.com/fitness-spending-survey/
 Savings based on comparison to regular prices of comparable items at full-price department or specialty retailers. Savings vary over time. Styles vary by store and online.
Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and teeny, tiny prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 95 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.
New York Giants’ Xavier McKinney Surprises Defensive Backs With Exclusive Kobe Reverse Grinch Sneakers
NEW YORK, NEW YORK, USA /EINPresswire.com/ — Xavier McKinney, the talented NFL star safety of the New York Giants, has made a heartwarming gesture by gifting the team’s Defensive Backs with the highly sought-after Kobe Reverse Grinch sneakers. Inspired by the legendary basketball player Kobe Bryant, these sneakers have become a symbol of athleticism and style. McKinney’s surprise gift not only showcases his generosity but also strengthens the bond among his teammates.
The Defensive Backs of the New York Giants were thrilled when McKinney presented them with the exclusive Kobe Reverse Grinch sneakers. Known for their distinct green and red colorway, these sneakers have captured the attention of sneaker enthusiasts and sports fans alike. McKinney, who recently acquired a pair for himself, decided to spread the joy and camaraderie by sharing this special gift with his fellow players.
As a key player on the team, McKinney understands the significance of teamwork and unity on the football field. By presenting the Kobe Reverse Grinche sneakers to his Defensive Backs, he aims to boost their morale and foster a stronger bond among them. This thoughtful act not only highlights McKinney’s leadership qualities but also pays tribute to Kobe Bryant’s enduring legacy.
In addition to the Defensive Coordinator Coach Don “Wink” Martindale and Head Coach Mr Brian Daboll “Dabes” also received a pair of the exclusive Kobe Reverse Grinch sneakers. This gesture further emphasizes the unity and shared goals within the team.
The New York Giants organization stands together in applauding Xavier McKinney for his thoughtful gesture. This act of kindness has not only brought joy to the Defensive Backs but has also sparked meaningful conversations about teamwork, unity, and the enduring legacy of the legendary Kobe Bryant.
Source: EAG Sports Management
Civile Apparel and Centerline Athletics Join Forces to Create a Powerhouse in the Pickleball Industry
SAN DIEGO /PRNewswire/ — Civile Apparel, a leading female-founded, American-made, modern lifestyle pickleball brand, is excited to announce its merger with Centerline Athletics, a premium, performance-focused pickleball apparel brand set to launch in March 2024. The strategic union is poised to elevate the pickleball experience for players of all levels.
The launch of the combined brand will showcase a comprehensive range of pickleball apparel, from lifestyle pieces that seamlessly transition from the court to casual settings with Civile Apparel, to high-performance gear designed to enhance players’ capabilities and comfort during gameplay with the premium line coming from Centerline Athletics.
For over three years, Civile Apparel has been at the forefront of the pickleball boom, carving a niche as a pioneering force in the industry. Known for its commitment to quality, style, and innovation, Civile Apparel has resonated with the pickleball community as a brand that embodies the essence of the modern pickleball lifestyle.
Centerline Athletics is a forthcoming premium, performance-focused pickleball apparel brand designed by industry-leading experts, made specifically for the pickleball athlete for players of all levels. Set to launch March 2024, the apparel is engineered to support the way you move and experience the game.
The pickleball clothing and apparel market size was valued at $1.15 Billion in 2021 and is projected to reach $2.87 Billion by 2030, growing at a compound annual growth rate of 11.04% from 2022 to 2030.
“We are thrilled to announce this exciting partnership with Centerline Athletics,” said Aubri Steele, Founder at Civile Apparel. “This collaboration represents a natural evolution for us as we continue to push the boundaries of what’s possible in the pickleball industry. By joining forces, Civile Apparel and Centerline Athletics will offer players the ultimate blend of style and performance, both on and off the court.”
“Civile Apparel and Centerline Athletics share a common vision of providing pickleball enthusiasts with top-tier products that complement their passion for the sport,” said Scott Brown, Managing Director at Centerline Athletics. “This merger is a testament to our commitment to excellence, and we are excited to bring our collective expertise to the forefront of the pickleball industry.”
Follow @CivileApparel and @CenterlineAthletics on Instagram. Visit CivileApparel.com to enjoy 25% off products as we celebrate joining forces to redefine the pickleball experience with unparalleled quality, style, and performance.
About Centerline Athletics
Centerline Athletics is an eagerly anticipated premium performance pickleball apparel brand set to launch in March 2024. Crafted for the pickleball athlete, the brand will redefine comfort, style, and functionality on the court. Follow Centerline Athletics on Instagram and Facebook for news on the upcoming launch.
About Civile Apparel
Civile Apparel is a premium lifestyle pickleball apparel brand with a focus on high-quality apparel for the pickleball community. Civile is dedicated to creating pieces that effortlessly transition from the court to everyday life. Follow Civile Apparel on Instagram, Facebook and visit CivileApparel.com to shop.
SOURCE Civile Apparel
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