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Multi-Platinum Recording Artist & Actress Jordin Sparks Shines a Spotlight on Cantu Beauty In the Community as Brand Ambassador

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STAMFORD, Conn., Dec. 12, 2022 /PRNewswire/ — Award-winning hair care brand, Cantu Beauty, has announced Grammy-nominated, multi-platinum singer/songwriter Jordin Sparks as the brand’s ambassador. As a longtime fan of the brand’s hydrating conditioning treatments and styling gels, Sparks is joining forces with Cantu to help shine a spotlight on the brand’s community initiatives that give back to young women all over the world, specifically with the brand’s partnership with global nonprofit, Women Empowering Nations.

“It’s a dream to be working with Cantu to help uplift the next generation of women who are on their own unique and powerful journeys to building their bright futures,” Sparks shares. “Beyond the products, Cantu really does so much for the community specifically for women empowerment in which I am super passionate about.”

Sparks officially kicked off the partnership last month as she made a surprise virtual visit to the final 11 young women who were awarded a spot in the Cantu GLOW Global Fellowship, a four-month hands-on experience in the beauty industry with Women Empowering Nations. The fellowship concluded with a capstone and group travel seminar to Accra, Ghana this month where each young woman was immersed in four areas within the beauty industry — consumer, concept, commercial, and campaign — allowing them to experience a beauty campaign from concept to shelf.

“We’re so honored to have Jordin Sparks join the Cantu Crew as our brand ambassador,” says Dametria Kinsley, Cantu’s Global Vice President of Marketing. “She has been a pillar in Black and Brown communities for years through her own philanthropic efforts and we’re excited to join forces to extend additional resources to women all around the world.”

The Cantu GLOW Global Fellowship is just one of Cantu Beauty’s commitments to elevate their communities through bespoke events, programming, and both financial and intellectual resources. This year, the brand continued a multi-year relationship with nonprofit Gyrl Wonder, to support Black and Latina communities by nurturing the next generation of female leaders from curl to toe. Additionally, the brand celebrated its second year of Cantu Elevate, the brand-owned entrepreneurship accelerator program for Black female-led businesses in partnership with BrainTrust Founders Studio.

For more details on Cantu Beauty’s community initiatives or to join the Cantu Crew, follow @cantubeauty on Instagram, Facebook, and Twitter or visit them at cantubeauty.com.

ABOUT CANTU BEAUTY

It’s Cantu Beauty’s mission to celebrate you in all your glory. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu designs products specifically with you and your hair’s versatility in mind. Cantu’s collection of award-winning products is inspired by beautifully textured hair to help you achieve any look you desire. With a one-of-a-kind formula, Cantu helps achieve everything from cutting-edge looks to classic styles. Cantu Beauty is a part of PDC Wellness & Personal Care. For more information, visit pdcwellness.com.

SOURCE Cantu Beauty

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La Roche-Posay was the Fastest Growing Skincare Brand for the Second Year in a Row, According to Nielsen IQ!

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NEW YORK, April 16, 2024 /PRNewswire/ — La Roche-Posay is proud to announce that it was the fastest growing skincare brand in 20231, for the second year in a row! According to NielsenIQ, the industry leader in market CPG research, the brand ranked first among top 20 brands based on dollar sales growth for full-year 2023 vs. full-year 2022.

La Roche-Posay

Recommended by over 90,000 dermatologists2, La Roche-Posay has always been committed to pioneering life-changing skincare for all. Partnering with dermatologists worldwide, the brand has cemented its place at the forefront of skincare science and research, formulating safe and effective products that are dermatologist developed and tested. All La Roche-Posay products are developed using a strict formulation charter with a minimal number of ingredients and undergo stringent clinical testing for efficacy and safety.

This exciting achievement was supported through various key programs that La Roche-Posay executed throughout 2023. 

#SAVEOURSKIN DAY & RECORD-BREAKING SKIN CANCER PREVENTION
As the worldwide expert in sun protection, La Roche-Posay is on a mission to raise awareness of sun safe behaviors to prevent skin cancer, including annual skin cancer screenings by a dermatologist. Throughout a two-day pop-up activation on April 30th and May 1st (Melanoma Monday) at Hudson Yards in New York City, La Roche-Posay kicked off Melanoma Awareness Month to spread the mission of sun safety and encourage life-saving behavioral change. The large-scale activation allowed thousands of people, who may not have access to a dermatologist, to receive a free and private skin check performed by a certified dermatology provider from Schweiger Dermatology Group.

The brand hosted over 3,000 public skin cancer screenings across two days at their biggest SOS campaign in the USA. La Roche-Posay in partnership with Schweiger Dermatology Group broke the Guinness World Records title for the most skin cancer screenings in eight hours at one location with 1,899 skin cancer screenings, beating the previous record of 963! Additionally, for every skin cancer screening conducted, La Roche-Posay donated $5 to the American Cancer Society resulting in a total donation of $15,000.

ACNE POSITIVITY DAY LAB
In 2020 , La Roche-Posay founded Acne Positivity Day on September 1st – a day to spread acceptance for all skin, encourage others to embrace their unique skin journeys, and foster healthy relationships between people and their skin. In 2023, the brand hosted a consumer pop-up experience on July 21st in New York City to foster an intimate, inspirational community destigmatizing the reality of acne, empowering attendees to embrace their unique beauty and imperfections in a day of self-love and celebration. The pop-up featured an immersive “Science of Skin” exhibit, a zen meditation lounge, Doodle Bar with custom art done by local artists, and a Positivity Photo Booth – plus, free La Roche-Posay skincare samples!

LA ROCHE-POSAY & FELLOWSHIPS
La Roche-Posay is also heavily committed to supporting the next generation of dermatologists. In 2023, the brand partnered with the Women’s Dermatologic Society (WDS) for the second year in a row to sponsor a Fellowship in the Department of Dermatology at Howard University’s College of Medicine for UIM. The Fellowship was created to increase representation of minority groups in dermatology.

Additionally, the brand was proud to support the Skin of Color and Pigmentary Disorders Research Fellowship at the Keck School of Medicine of University of Southern California (USC.) Under the fellowship, students conduct important dermatologic research with a focus on skin of color, pigmentation, and diversity. Dermatology is one of the most competitive medical specialties and one of the least diverse. Black dermatologists comprise just 3% of those practicing, and Hispanic dermatologists comprise just 4.2%3. A fellowship of this nature can be a step in securing a spot in dermatology residency programs.

SUN SAFETY AT PREMIERE SPORTING EVENTS
For the second year in a row, La Roche-Posay served as a proud sponsor of the US Open to help raise awareness of sun safe behaviors, including daily sunscreen use on and off the tennis courts to help reduce the risk of skin cancer, the most common cancer in America. In addition to providing sunscreen samples to attendees, the brand also be offered access to free, dermatological advice from New York State board-certified Dermatologists. The brand also announced its partnerships with tennis stars Madison Keys and Francis Tiafoe and most recently, Jannik Sinner, with the goal of raising awareness of sun protection as a matter of public health. 

Additionally, the brand became the first-ever official sunscreen sponsor of the Professional Pickleball Association’s Carvana PPA Tour. The Carvana PPA Tour focuses on outdoor tournaments in locations across the country where risk of sun exposure may be higher such as Florida, Southern California, Texas and more. Attendees had the opportunity to receive free sunscreen samples and access to board-certified dermatologists who provide sun safety education and advice.

SUPPORTING ONCOLOGY & THE HEALING POWER OF TOUCH CAMPAIGN
In partnership with the Union for International Cancer Control (UICC), La Roche-Posay was proud to raise even more awareness and have an even greater impact within its “Healing Power of Touch” campaign with the launch of its first digital learning platform, cancer-support.com. This learning portal empowers cancer patients and caregivers with the training they need to improve lives, starting from just 15 minutes of education. 80% of patients confirm that supportive care has helped them in their management of their diagnosis4, making training essential. La Roche–Posay is currently the only skincare brand to partner with the UICC, supporting it in its mission to convene key stakeholders, build capacity and build advocacy. La Roche-Posay was proud to act as an official sponsor for World Cancer Day 2023, an initiative created and managed by UICC.

In October, La Roche-Posay was proud to be an official partner for this year’s World Cancer Leaders Summit (WCLS), the most important annual, high-level policy meeting dedicated exclusively to influencing global decisions which impact cancer control hosted by the Union for International Cancer Control (UICC). The event brings together global health leaders and key decision makers from around the world to debate emerging global issues related to cancer, and provide a vital forum to secure a coordinated, cross-sector global response.

“As a brand who has always been confident in the strength and efficacy of our products, we are so proud of this incredible achievement and greatly appreciate the hard work and dedication of our partners who have helped make this possible. La Roche-Posay is proud to be committed to pioneering life changing skincare for all, powered first by innovation and education. We’re so excited for what’s to come!” – Guillaume Monsel, Vice President, Marketing & Digital, La Roche-Posay

To learn more about SOS – Save Our Skin:
https://www.laroche-posay.us/cancer-support/saveourskin.html
To learn more about Acne Positivity Day: https://www.laroche-posay.us/acne-positivity.html
To learn more about the US Open sponsorship: https://www.laroche-posay.us/usopen.html
To learn more about Women’s Dermatologic Society (WDS):
https://www.womensderm.org/
To learn more about the USC Skin of Color and Pigmentary Disorders Program: https://keck.usc.edu/dermatology/training-and-education/diversity-and-Inclusion/usc-skin-of-color-and-pigmentary-disorders-program
To learn more about the Healing Power of Touch Campaign:
https://www.laroche-posay.us/cancer-support/power-of-touch.html  

La Roche-Posay products can be purchased at CVS, ULTA, Target, Walgreens/Duane Reade, Rite Aid
and online at  www.laroche-posay.us, Amazon, Dermstore, LovelySkin, SkinStore.

ABOUT LA ROCHE-POSAY
Recommended by 90,000 dermatologists worldwide, La Roche-Posay’s mission is to offer life-changing dermatological skincare. La Roche-Posay offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments. At the center of the brand is the exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core ingredient in its skincare formulas known for its soothing and antioxidant properties that is sourced from its Thermal Center in France, the first Dermatology Center in Europe. The products are developed using a strict safety and formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety with over 750+ studies and 25 years of extensive research, even on sensitive skin.

For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram and Twitter @LaRochePosayUSA

1 Among top 20 brands based on dollar sales reported by NielsenIQ for the “Total Skincare” category in total market Nielsen xAOC, for full year 2023 vs. full year 2022
2  L’Oreal Barometer Study, Wave 3, Healthcare Market Worldwide
3 The Journal of Clinical and Aesthetic Dermatology  (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9651153/
4 In a study of 11,100 individuals from five countries

SOURCE La Roche-Posay

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SQAIRZ Dominates Baseball Performance with Breakthrough Footwear Clinical Study

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WINDHAM, N.H.  /PRNewswire/ — In an unprecedented move that bridges biomechanic science with sports innovation, SQAIRZ, a leader in performance golf footwear, proudly announces its strategic venture into baseball. The launch comes on the heels of a 10-month clinical study spearheaded by Dr. Paul Klutts, which was presented at the American College of Foot and Ankle Surgeons International Scientific Conference on February 9, 2024.  This clinical study has shed light on the significant impact of SQAIRZ’s patented footwear design on baseball performance.  

Dr. Klutts remarked, “Ten months ago, we began studying the SQAIRZ technology because we know that there are so many variables that impact the players ability to optimize exit velocity.  What we found as physicians is that from clinical and biomechanical standpoints there is a correlation between increased ground reaction forces of the hind foot with batting exit velocity. We are very proud of the fact that these findings are the first clinical baseball performance shoe study that has been published as a poster presentation at the American College of Foot and Ankle Surgeons International Scientific Conference.”

Unprecedented clinical study concludes that SQAIRZ new baseball shoes measurably improve batting exit velocity.

The study meticulously examined the subtalar joint’s role and the effect of performance footwear, specifically designed to promote ground reactive forces, on exit velocity. The research concluded that SQAIRZ baseball shoes, by enhancing ground reaction forces in the hindfoot, measurably improve batting exit velocity. The results of the clinical study findings were groundbreaking: 60.5% of players reported over a 2MPH increase in exit velocity by simply switching their shoes to SQAIRZ. The significance of these results cannot be overstated. With every 1 MPH increase in exit velocity translating to approximately 10 additional feet of ball distance. This marks a significant advancement in sports science, demonstrating the tangible benefits of biomechanically informed footwear.

SQAIRZ is setting new benchmarks for performance gains in baseball as the game requires extremely fast and reactive movements, static and dynamic agility, with an emphasis on precise footwork. Because the only option the baseball player has for leverage, control, and power is the ground, the correct pair of baseball shoes can significantly impact a player’s performance on the field, mound, and especially in the batter’s box. Leveraging the foundational principle that superior balance and stability lead to enhanced performance, SQAIRZ has successfully applied its patented technology to conquer the challenges of baseball with their new GFP baseball shoe.

This unprecedented performance enhancement is attributed to the shoes’ strategic design features, including a patented toe box and wider base, and AI generated traction system which ensure optimal energy transfer and minimize energy leaks during the kinematic sequence. 

“Our journey began with the goal of enhancing performance in golf, leveraging our patented footwear technology to achieve a notable 2.9mph average increase in swing speed,” Bob Winskowicz, Founder & CEO of SQAIRZ states. “This success laid the groundwork for our strategic expansion into baseball, proving our technology’s versatility across land-based sports. After nearly two years of rigorous testing across all skill levels, the benefits have been consistently remarkable. By simply changing a player’s shoes to SQAIRZ, we saw performance improvements in pitching, running, and hitting.  The recent independent clinical study validates our findings, underscoring the efficacy of our approach. Inspired by this success, we’re excited to extend our innovative solutions beyond baseball and golf, exploring new territories including pickleball. This is just the beginning of redefining performance footwear across sports.”

With MLB players already incorporating SQAIRZ shoes into their training regimen, the brand is set to release three versions of their GFP baseball shoe: turf, molded cleat, and metal cleat models. SQAIRZ GFP, standing for Ground Force Production, will be available in May. 

Since 2019, SQAIRZ has been proud to offer game-changing results to golfers around the world, culminating in award-winning models and three wins on the PGA Tour. As SQAIRZ continues to expand its influence beyond golf, this strategic entry into baseball marks a significant milestone, giving baseball players a competitive edge, backed by independent, clinical research. SQAIRZ’s entry into baseball not only sets a new standard for athletic footwear but also paves the way for further footwear advancements across all land-based sports.

About SQAIRZ

SQAIRZ is at the forefront of performance athletic footwear, dedicated to advancing athlete stability, balance, and performance through innovative design. Renowned in the golf industry, SQAIRZ is now extending its impact across sports, proving that foundational advancements can transform the game.

SOURCE SQAIRZ

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Sierra’s ‘Let’s Get Moving Day’ Encourages New Year’s Fitness Resolutions With Sweepstakes

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FRAMINGHAM, Mass. /PRNewswire/ — Sierra, the go-to active and outdoor retailer with  low prices on high-quality products, is encouraging Americans to keep their New Year’s fitness goals year-round with Sierra’s ‘Let’s Get Moving Day Sweepstakes.’ Five lucky winners with a passion for staying committed to their fitness resolutions will have the chance to win Sierra-branded gear and a $500 Sierra gift card to kick off the New Year in style. The sweepstakes is part of Sierra’s ‘Let’s Get Moving Day’ takeover, launching on January 12, 2024.

Let’s Get Moving Day – Jan 12, 2024

Every New Year by the second Friday of January, people call it quits on their resolutions before they even begin, with 80% of Americans letting their goals fall by the wayside. Known as Quitters Day, which takes place on January 12, many will abandon these resolutions  – most revolving around fitness, weight loss, and healthy eating habits – after 12 days due to being too overly ambitious or expensive. The average US consumer spends more than $400 on fitness apparel each year, causing many to lack the drive or motivation to move forward.

This year, Sierra is transforming Quitters Day into ‘Let’s Get Moving Day,’ celebrating its mission to get people moving throughout 2024 and beyond.  From January 12 to January 15, participants can enter the ‘Let’s Get Moving Day Sweepstakes’ via Sierra’s Instagram for a chance to win Sierra-branded gear and a $500 gift card, available for use online and in-store, by liking Sierra’s ‘Let’s Get Moving Day Sweepstakes’ post, pledging their commitment to keep their fitness resolutions alive throughout and beyond 2024.

“When it comes to fitness resolutions, especially during New Year’s, we understand how trying it can be to create those goals for yourself and ultimately stick with them. From lack of quality gear to financial restrictions, there are a lot of factors at play that cause most people to drop their fitness goals early on.  ‘Let’s Get Moving Day’ further supports Sierra’s  long standing goal to get people moving their way, no matter the activity, with a little extra push to keep them going,” shared Elisa Pouliot, Associate Vice President, Brand Marketing at Sierra.

Sierra’s ‘Let’s Get Moving Day’ encourages shoppers to stay active throughout  2024 without having to compromise quality for value. With a wide breadth of active gear and apparel for up to 60% less than department and specialty store prices, Sierra’s latest ‘Get Fit’ range consists of fitness and outdoor essentials for every type of active consumer.

Sierra shoppers can kick off the New Year with a long sleeve turtleneck base layer top (40% less than department or specialty retailers) along with this merino wool long sleeve base layer top (45% less than department or specialty retailers) to add an extra layer of warmth for those cold-weather days. Stay warm and comfy while getting active with the help of these super-soft and movement-friendly high-waisted leggings (50% less than department of specialty retailers), which you can wear while practicing your pickleball skills with the help of this pro pickleball paddle (20% less than department or specialty retailers). Before and after your fitness activities, be sure to stretch those hamstrings with this multi-function resistance band (33% less than department or specialty retailers), which you can easily carry in this fanny pack (60% less than department or specialty retailers). And for rest days, reward yourself and lounge around in these cotton-soft recycled joggers (70% less than department or specialty retailers).

  Notes to Editors

All participants who wish to enter Sierra’s ‘Let’s Get Moving Day’ Sweepstakes can enter between Friday, January 12 and Monday, January 15, 2024 by adhering to the following Rules for Entry: a) like Sierra ‘Let’s Get Moving Day Sweepstakes’ post on Sierra’s Instagram to pledge commitment to fitness goals 2024 and beyond.  Winners will receive more than $600 in Sierra-branded prizes: 1 set of pickleball rackets and balls, 1 water bottle, 1 fanny pack, 1 hat, 1 resistance band, and a $500 Sierra gift card eligible for use at all Sierra locations and online at www.sierra.com. Items will be shipped following 1/15/24 sweepstakes, and will be received based on winner state and address.

* Based on a 2023 report from National Today that indicates 80 percent of people who made New Year’s resolutions have tapped out by the second week of January. https://nationaltoday.com/quitters-day/

Based on a report from 8/2023 that suggests that the average consumer spends $33.89 on fitness apparel a month, which is $406.68 a year (33.89 x 12). https://barbend.com/fitness-spending-survey/

[1] Savings based on comparison to regular prices of comparable items at full-price department or specialty retailers. Savings vary over time. Styles vary by store and online.

ABOUT SIERRA

Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and teeny, tiny prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 95 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.

Photo – https://mma.prnewswire.com/media/2313441/Sierra.jpg
Logo – https://mma.prnewswire.com/media/2279595/4410663/Sierra_Logo.jpg

SOURCE Sierra

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