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ALLEN MEDIA GROUP TAPS DATAFUELX TO PROVIDE DATA-DRIVEN LINEAR PLANS THAT DELIVER AGAINST ADVANCED AUDIENCES

Partnership to Leverage datafuelX’s SaaS Platform, M3, for Transactions Using VideoAmp Launches with The Weather Channel

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ATLANTA /PRNewswire/ — Allen Media Group (AMG) has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel. Through this partnership, datafuelX’s full-service SaaS platform, M3 – which was built to allow the TV ecosystem to plan and forecast against any currency and any audience – will enable AMG to generate optimized data-driven linear media plans against advertisers’ advanced audience targets. This will be done through VideoAmp, the new measurement currency AMG selected for the 2023-2024 Upfront season.

Recently, AMG announced that it is the first media company to fully transact on VideoAmp currency. Now that AMG has fully transitioned to VideoAmpThe Weather Channel’s Upfront currency deals will leverage VideoAmp’s expansive big data set, which allows for more stable, efficient campaigns that will deliver against the audiences’ agencies and brands really care about.

With VideoAmp’s measurement and datafuelX advanced inventory optimization, The Weather Channel is able to provide brand partners with best-in-class outcomes. This is a major feat because the old standard of data-driven linear campaigns being measured with panel-only data has never been able to deliver the stable, efficient, and timely results that advertisers want.

“Marketers are increasingly becoming data-driven and desire better outcomes against the audiences that matter most to them,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “Our partnership with datafuelX allows us to deliver precisely that to our brand partners. We are confident that with the combination of M3 and VideoAmp, we will be able to uncover the full value of our audience for our advertisers.”

“The industry is poised to take advantage of the move from panel-based measurement to nearly census-based measurement that will drive more audience outcome-based selling,” said Jay Amato, CEO, datafuelX. “However, to do that well, the sell side needs a solution to forecast, optimize, and steward the deals. Our M3 platform is the only SaaS platform designed to do just that. With this partnership, AMG will be able to realize greater yield and assure buyers of the value their inventory offers.”

For more information about the datafuelX M3 platform, visit https://www.datafuelx.com/ 

ABOUT ALLEN MEDIA GROUP
Chairman and CEO Byron Allen founded Allen Media Group in 1993. Headquartered in Los Angeles, it has offices in New York, Chicago, Atlanta, and Charleston, SC. Allen Media Group owns 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 U.S. markets and twelve 24-hour HD television networks serving nearly 300 million subscribers: THE WEATHER CHANNEL, THE WEATHER CHANNEL EN ESPAÑOL, PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, JUSTICE CENTRAL.TV, THEGRIO TELEVISION NETWORK, THIS TV, and PATTRN. Allen Media Group also owns the streaming platforms HBCU GO, THE GRIO STREAMING APP, SPORTS.TV, THE WEATHER CHANNEL STREAMING APP, and LOCAL NOW, the free-streaming AVOD service powered by THE WEATHER CHANNEL and content partners, which delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. Allen Media Group also produces, distributes, and sells advertising for 73 television programs, making it one of the largest independent producers/distributors of first-run syndicated television programming for broadcast television stations. With a library of over 5,000 hours of owned content across multiple genres, Allen Media Group provides video content to broadcast television stations, cable television networks, mobile devices, and multimedia digital. Our mission is to provide excellent programming to our viewers, online users, and Fortune 500 advertising partners. For more information visit: allenmedia.tv.

ABOUT DATAFUELX
datafuelX is a data driven SaaS platform that empowers clients in the media ecosystem to optimize their advertising strategies and maximize their yield in an increasingly competitive market. For more information, visit www.datafuelx.com

SOURCE Allen Media Group”Join Sleeves Senior for an in-depth review of the Hive 16mm paddle in the latest episode. Discover top insights on pickleball gear and expert tips!”

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Space and Tech

Discover the Cosmos with Space Voyage Ventures: Space Tourism, Exploration, and Future Endeavors

Embark on a cosmic adventure with Space Voyage Ventures: Your ultimate resource for space tourism, exploration, and future missions.

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Space Voyage Ventures is a newly launched website dedicated to space tourism and the advancements in space travel. It offers a comprehensive resource for individuals with an interest in astronautics and cosmic exploration. The website is divided into several sections that cover a range of topics related to space exploration.

Space Voyage Ventures - Journey into the Cosmos

The Space Travel Destinations section takes users on a virtual journey through the cosmos. It provides detailed information about various planets, remote areas of space, and ongoing missions. The Mars Projects category focuses on the Red Planet, while the Lunar Missions section explores Earth’s closest celestial neighbor. The Galactic Exploration part of the website looks at distant galaxies and cosmic phenomena, while the Current Achievements and Future Aspirations segment provides a timeline of major milestones and upcoming ventures in space exploration. The section on Space Tourism Visa Requirements breaks down the logistical aspects of space travel, including health and fitness standards and training prerequisites.

The Space Experience Guides section offers valuable insights into the preparation and experience of space travel. It covers topics such as pre-mission preparation, astronaut training, the effects of space on the body, health screenings, and life in zero gravity. The section also speculates on future expectations for space missions.

The Commercial Lunar Tourism section focuses on the groundbreaking projects currently in progress. It provides an overview of major commercial lunar tourism initiatives, including Blue Origin, Virgin Galactic, SpaceX, and the DearMoon Project. Each subsection details the goals, progress, and vision of these projects.

The Upcoming Missions section keeps users informed about forthcoming space endeavors. It features information on NASA’s Artemis Program, the European Space Agency’s Lunar Pathfinder, China’s Chang’e Lunar Exploration Program, SpaceX’s Mars exploration plans, and Blue Origin’s Orbital Reef. The section provides updates on mission objectives, technology, and timelines.

The Explore Spacecrafts section offers an in-depth look at the spacecraft that propel astronauts into space. It showcases the design, engineering, and revolutionary technologies behind these crafts. Users can explore interactive 3D models and take virtual tours of the interiors of various spacecraft.

The Space Gear section unravels the intricacies of the equipment essential for space travel. It focuses on astronaut suits and the high-tech tools used during missions. Users can learn about the design, advanced technology, and safety protocols associated with astronaut suits. The section also explores the range of tools and devices used by astronauts during their missions.

Space Voyage Ventures aims to educate and inspire users, fostering a new generation of space enthusiasts and potential explorers. The website covers a wide range of topics related to space travel, making the vastness of space feel a little closer to home. It offers a front-row seat to the unfolding story of humanity’s journey among the stars.

Source: Ciaran Connolly, Space Voyage Ventures Founder

https://www.einpresswire.com/article/695017139/space-tourism-website-space-voyagers-launches

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Daily News

Discover the Most Influential Figures in Health on TIME’s Inaugural TIME100 Health List

“TIME100 Health: Celebrating the game-changers revolutionizing healthcare and shaping a healthier world for all.”

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In a world where health has become an increasingly important issue, TIME magazine has taken a step towards recognizing the individuals who are leading the way in creating positive change. Today, they reveal their inaugural TIME100 Health list, a compilation of the 100 most influential people in the field of health.

"TIME100 Health logo featuring people in various professions working together to shape the future of healthcare."
TIME100 Health cover featuring an illustration by Peter Greenwood for TIME

To create this list, TIME reporters and editors worked tirelessly, consulting experts and sources from around the world. The result is a community of leaders from various industries, including scientists, doctors, advocates, educators, and policy-makers, who are dedicated to making a tangible difference in the world of health.

TIME Editor-in-Chief Sam Jacobs writes in his letter to readers, “Their work is enough to inspire the belief that the world of health is in the middle of a golden age of accomplishment and transformation.” This list serves as a reminder that amidst all the chaos, there are people out there using their resourcefulness and ingenuity to improve the lives of others.

The 2024 TIME100 Health list features CEOs, founders, and co-founders who are at the forefront of health innovation. Lars Fruergaard Jørgensen of Novo Nordisk, Albert Bourla of Pfizer, and Dave Ricks of Eli Lilly are just a few of the notable names on the list. These individuals have made significant contributions to the field, revolutionizing healthcare and pushing boundaries.

Women also play a prominent role on the list, with names like Sumbul Desai, Vice President of Health at Apple, and Raluca Cohen, Chief Science Officer at Salignostics, being recognized for their exceptional work. The list aims to highlight the achievements of women who have made a lasting impact in the field of health.

One of the most remarkable aspects of the TIME100 Health list is the age range of the individuals recognized. From 28-year-old Dale Whelehan, CEO of Four Day Week Global, to 99-year-old Jimmy Carter, the 39th U.S. President, who has been fighting to eradicate Guinea worm for decades, these individuals prove that age is not a barrier to making a difference.

The list also includes creatives and entertainers, showcasing the diverse range of people who are involved in shaping the future of health. Actors Michael J. Fox, Halle Berry, and Olivia Munn, authors Alua Arthur and Peter Attia, and professor and author Jonathan Haidt are just a few of the notable names on the list.

Scientists, doctors, and researchers who are at the forefront of health innovation are also recognized for their groundbreaking work. Cancer researcher Thomas Powles, research scientist Jenna Forsyth, and neurosurgeon Jocelyne Bloch are just a few of the exceptional individuals who have made significant contributions to their respective fields.

Policy-makers and government officials are also acknowledged for their role in shaping health policies. President of France Emmanuel Macron, CDC Director Mandy Cohen, and U.S. Surgeon General Vivek Murthy are just a few of the influential figures who have made a significant impact in the field of health.

To celebrate the individuals on the TIME100 Health list, TIME will be hosting the TIME100 Impact Dinner: Leaders Shaping the Future of Health on May 13th in New York City. This event will bring together leaders from various sectors to discuss innovation and trends in healthcare. The event will feature notable speakers such as Halle Berry and Marlena Fejzo, who will provide valuable insights into the future of health.

The TIME100 Health list serves as a reminder of the remarkable progress being made in the world of health. It highlights the individuals who are dedicated to making a positive impact and creating a healthier world for all. Whether you are familiar with the names on this list or not, their work is undoubtedly changing lives and shaping the future of health.

About TIME

TIME is a renowned media brand that has been in existence for over a century. It has a vast global audience of more than 120 million across its magazine and digital platforms. TIME has unparalleled access to influential individuals, earning the trust of both consumers and partners worldwide. Its unmatched ability to gather people together is aimed at sharing significant stories about individuals and ideas that shape and enhance the world. In addition to its core offerings, TIME also encompasses TIME Studios, an Emmy Award-winning film and television division, as well as a thriving live events business centered around the highly regarded TIME100 and Person of the Year franchises. TIME for Kids provides reliable news tailored for children, along with valuable resources for educators and families. The branded content studio, Red Border Studios, and the website-building platform, TIME Sites, have received accolades for their quality work. Furthermore, TIME is actively engaged in sustainability and climate action through its division, TIME CO2. With the recent launch of TIME Stamped, an e-commerce and content platform, TIME continues to expand its reach and offerings.

SOURCE TIME

https://time.com/collection/time100-health

https://stmdailynews.com

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Science

NASA’s Earth Science Mission: Deciphering Climate Change

NASA’s Earth Science Missions: Exploring greenhouse gases and climate change to advance our understanding of our changing planet.

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On May 7, 2024, NASA announced the selection of four proposals for concept studies of missions to benefit humanity through the study of Earth science. Most of what we know about Earth has been gathered through NASA’s 60 years of observations from space, such as this image of our home planet as shown as a mosaic of data from MODIS (Moderate Resolution Imaging Spectroradiometer).
Credits: NASA

NASA has recently chosen four proposals for concept studies of missions to help advance our understanding of key areas in Earth science. These missions will focus on topics such as greenhouse gases, the ozone layer, ocean surface currents, and changes in ice and glaciers around the world.

The selection of these proposals is part of NASA’s Earth System Explorers Program, which conducts space science missions based on recommendations from the National Academies of Sciences, Engineering, and Medicine. The program aims to enable high-quality Earth system science investigations focused on previously identified targets. In this case, NASA is prioritizing the study of greenhouse gases.

Nicky Fox, associate administrator of NASA’s Science Mission Directorate, emphasizes the importance of these proposals in the face of our changing climate. As we continue to confront the challenges posed by climate change, the need for data and scientific research becomes even more crucial. These proposals will help us better prepare for the present and future challenges we face.

The first step in the selection process involves each of the chosen proposals receiving $5 million for a one-year mission concept study. After this study period, NASA will select two proposals to move forward with, expecting to launch these missions in 2030 and 2032. The total cost for each selected investigation is capped at $310 million, not including the rocket and access to space, which will be provided by NASA.

NASA has been at the forefront of Earth observations for over 60 years, and most of our current knowledge about our changing planet comes from these observations. With over two dozen Earth-observing satellites and instruments currently in orbit, the missions ultimately chosen from these proposals will contribute to this vast Earth observatory. Together, these missions provide complementary information on Earth’s oceans, land, ice, and atmosphere.

Let’s take a closer look at the four proposals selected for concept studies:

  1. The Stratosphere Troposphere Response using Infrared Vertically-Resolved Light Explorer (STRIVE):
    Led by Lyatt Jaegle at the University of Washington in Seattle, this mission aims to provide high-resolution measurements of temperature, atmospheric elements, and aerosol properties from the upper troposphere to the mesosphere. It also seeks to measure ozone and trace gases to monitor and understand the recovery of the ozone layer.
  2. The Ocean Dynamics and Surface Exchange with the Atmosphere (ODYSEA):
    Led by Sarah Gille at the University of California in San Diego, this satellite mission aims to measure ocean surface currents and winds simultaneously. By improving our understanding of air-sea interactions and surface current processes, ODYSEA will contribute to our knowledge of weather, climate, marine ecosystems, and human well-being.
  3. Earth Dynamics Geodetic Explorer (EDGE):
    Led by Helen Amanda Fricker at the University of California in San Diego, this mission focuses on observing the three-dimensional structure of terrestrial ecosystems and the surface topography of changing glaciers, ice sheets, and sea ice in response to climate change and human activity. EDGE aims to continue the measurements currently taken by ICESat-2 and GEDI.
  4. The Carbon Investigation (Carbon-I):
    Led by Christian Frankenberg at the California Institute of Technology in Pasadena, this investigation seeks to measure greenhouse gases and potentially quantify ethane simultaneously. By providing unprecedented spatial resolution and global coverage, Carbon-I will contribute to our understanding of the carbon cycle and the global methane budget.

These selected proposals represent NASA’s commitment to advancing our understanding of Earth’s changing climate. With these missions, NASA continues to play a crucial role in providing the data and scientific research needed to tackle the challenges we face today and in the future.

For more information about the Earth System Explorers Program, visit:

https://explorers.larc.nasa.gov/2023ESE

https://stmdailynews.com/category/science

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