Sports
BPIT 2024 Reveal Sponsors and Partners Fuelling Malaysia’s Pickleball Future

KUCHING, Malaysia /PRNewswire/ — The Kuching Pickleball Association (KPA) reveals its lineup of high-profile sponsors and partners for the Borneo Pickleball International Tournament (BPIT) 2024, which is confirmed for 8–14 October 2024 at PIKABOL, Asia’s biggest purpose-built indoor pickleball court in Kuching.
BPIT 2024 is fully supported by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP) and the Ministry of Youth, Sports and Entrepreneur Development Sarawak (MYSED). Corporate sponsors and official partners for BPIT 2024 are:
Gold Sponsor
Malaysia Convention and Exhibition Bureau (MyCEB)
Silver Sponsors
1. WTK Holdings Sendirian Berhad
2. Sarawak Energy Berhad
3. Skechers
4. PIKABOL
Bronze Sponsors
1. Odysportsz
2. Decor Hauz Interior
3. Starbucks
Official Partners
a. Business Events Sarawak (BESarawak) in collaboration with The Hills Kuching and Dayak Daily (CSR Programme Partner)
b. Business Events Sarawak (Community Outreach Partner as Exclusive Strategic Advisor of BPIT 2024)
c. CPH Travel and Tours (Travel Agency Partner)
d. Hemisphere Corporation – Grand Margherita Hotel and Riverside Majestic Hotel (Hotel Partner)
e. Malaysia Airlines (Airline Partner)
f. Sarawak Tourism Board (Promotional Partner)
The Hon. Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak and Minister for Youth, Sports and Entrepreneur Development in Sarawak: “We need more innovative ideas and collaboration similar to the one between the Kuching Pickleball Association and their partners to develop their sport of interest and make it a consideration to enter contests such as Sukan Malaysia (Malaysia Games) and Sukan Sarawak (Sarawak Games). From the list of sponsors and partners, the association has garnered strong support from diverse industries and organisations. Thank you to the organiser, sponsors and partners for bringing Sarawak one step closer to being a sports powerhouse.”
Amelia Roziman, CEO of BESarawak: “On top of advising the Kuching Pickleball Association on community building and event development, we are collaborating to include the ‘Books Build Legacy’ book donation drive as the official corporate social responsibility programme for the tournament. Dayak Daily and The Hills Kuching have kindly volunteered to collaborate with us to collect 2,000 children’s books in support of rural primary and secondary schools in Sarawak. We hope that players, spectators, and members of the public can help us reach our target.”
Ruslan Bujang, President of the Kuching Pickleball Association: “BPIT’s sponsors and partners share our vision of growing the sporting community, working together to support and nurture athletes and enthusiasts alike. They will contribute to the success of the tournament and shape the future of pickleball in Sarawak and Malaysia. Our goal is for pickleball to advance to international standards, which would mark Sarawak as an innovator in sports development.”
Borneo International Pickleball Tournament is the largest pickleball competition in Malaysia and Borneo with an expected turnout of 1500 spectators and 500 players from the region competing for a prize pool of RM20,000. The tournament will feature three categories:
A) Team Event
a) 5 subcategories: Mixed Doubles, Women’s Doubles, Men’s Doubles, Veteran Doubles, Men’s Singles
b) Maximum 48 teams
c) Registration fee of RM1,200 per team
d) Prizes between RM1,250 (including medal) to RM10,000 (including trophy and medal)
e) Prizes from Skechers and Starbucks
B) Individual Event – Veteran (any gender combination)
a) Maximum 24 players
b) Registration fee of RM100 per player
c) Prizes between RM125 to RM1,000 (all inclusive of medals)
d) Prizes from Skechers and Starbucks
C) Individual Event – Novice (any gender combination)
a) Maximum 24 pairs
b) Registration fee of RM50 per pair
c) Gold, Silver, and Bronze medals are up for grabs
d) Prizes from Skechers and Starbucks
20 lucky draws from both Skechers and Starbucks will be open to all players and registered spectators on the last day of the tournament. Today, the Kuching Pickleball Association has reached 80% of its target registration with players from Malaysia, Singapore, Brunei, Singapore, and the Philippines.
Registration closes on 31 August 2024. Teams and individuals wishing to join must register for a Pickleball Global ID at https://pickleball.global/. ID registration is free and accumulated points at BPIT 2024 can be used for global tournaments. For regular Tournament updates, visit https://www.facebook.com/BorneoPickleball/ (@BorneoPickleball).
ABOUT BPIT 2024
Borneo Pickleball International Tournament is Malaysia and Borneo’s largest international pickleball competition organised by the Kuching Pickleball Association. Teams and individuals wishing to join must register for a Pickleball Global ID at https://pickleball.global/. Registration closes on August 31, 2024. For full details, visit https://pickleball.global/compete/borneo-pickleball-international-tournament–individual-event–1608/about
ABOUT BUSINESS EVENTS SARAWAK
BESarawak was established in 2006 by the Sarawak Government as a non-profit convention and exhibition bureau to promote Sarawak for national and international business events. Support and services include, but are not limited to, developing and bidding for business events of interest, funding assistance and crafting itineraries. BESarawak is also known as ‘Biro Konvensyen Sarawak’ (Bahasa Malaysia) or 砂拉越会议局 (Mandarin). Visit www.businesseventssarawak.com for more information.
ABOUT BUSINESS EVENTS’ LEGACY IMPACT
‘Legacy impact’ refers to the long-term, positive benefits that business events bring to sectors, communities, trade and investment, the environment, and governance. Sarawak is the first in Malaysia and Borneo to focus on legacy impact as a sustainable method of measuring the value of business events. Business events are listed as one of six sectors in the Sarawak Government’s Post COVID-19 Development Strategy to achieve economic prosperity, social inclusion, and environmental sustainability by 2030.
SOURCE Business Events Sarawak (BESarawak)
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Food and Beverage
White Castle Unveils a Bounce House (er, Castle) as Part of Its New Line of Branded Merchandise for Spring 2025
New merch collection also includes White Castle tin lunchbox, pickleball paddle set, playing cards, T-shirts and more.
COLUMBUS, Ohio, April 16, 2025 /PRNewswire/ — White Castle is helping customers take their legendary Crave to new heights with the launch of a brand-new line of merchandise. The crown jewel of the spring 2025 collection? An 8-foot-tall bouncy castle with a design inspired by, you guessed it, an actual White Castle! This inflatable fun house reinforces that White Castle isn’t just about satisfying Cravings — it’s about creating memorable moments, too.
White Castle is introducing a bounce castle as part of its new line of spring 2025 merchandise.
- A tin lunchbox. Retro meets modern with a never-before offered classic tin lunchbox. It’s perfect for Cravers of all ages, whether used for packing lunch, storing collectibles, or just showing off an affection for White Castle’s iconic Sliders.
- Pickleball paddle set. As the home of The Original Slider®, White Castle is well-suited to help with your slide action on the pickleball court. Pick up a pair of these paddles and slide away!
- Playing cards. No tricks here, just a simple deck of White Castle-branded playing cards.
- “Only Beef” T-shirt. Proclaiming “The only beef between us is this Slider,” this T-shirt is best bought in pairs.
- Knight-time craver T-shirt. “Dost thou even crave?” asks the knight who adorns this grey T-shirt holding a tray of Sliders.
- A “Follow Your Crave” horn. This long plastic blue horn, similar to a vuvuzela (think soccer stadium noisemaker), can be blown when the Craving hits — or at any time, for that matter.
- Pint glass. Raise this pint glass, painted with the White Castle logo, and toast to memorable moments.
- Bucket hat. Anyone wearing this soft, wide-brimmed bucket hat, adorned with the White Castle logo, will look super cool eating Sliders.
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Sports
College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine in Tampa, Florida
Global Health and Wellness Leader Brings 20 Years of Expertise in Performance Nutrition to Empower Female Athletes
LOS ANGELES /PRNewswire/ — Herbalife, a premier health and wellness company, community and platform, today announced it is the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine, scheduled for Friday, April 4. The inaugural event will provide basketball players with an unprecedented platform to showcase their talents and gain visibility from scouts and recruiters, opening doors to new opportunities in their careers. With over two decades of experience supporting professional athletes globally, Herbalife will bring its expertise in personalized nutrition and hydration strategies, offering athletes at the combine access to world-class resources and products.Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://ir.herbalife.com. About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook). SOURCE Herbalife
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News
Unmasking the Deception: The $300 Million Fraud Case Surrounding Arizona Athletic Grounds
Randy and Chad Miller face serious fraud charges after allegedly defrauding investors out of $300 million in their failed sports complex, revealing a cautionary tale for investors.

In a tale that intertwines ambition with deceit, the shocking story of Randy and Chad Miller, the father-son duo behind what was once touted as the largest sports and entertainment complex in the United States, has taken a dark turn. Opening the sprawling Bell Bank Park—which boasts an impressive 194 fields and courts—in East Mesa just three years ago, the Millers had big dreams. But now, they find themselves embroiled in a federal indictment that claims they defrauded investors out of nearly $300 million.
A Grand Vision Becomes a Nightmare
The original vision for the sports complex, which has since been rebranded as Arizona Athletic Grounds, was ambitious. Randy Miller, the mastermind behind the project, had long dreamed of creating a hub for sports and entertainment that would attract families, athletes, and fans from across the nation. After years of planning and investment, the facility finally opened its doors, seemingly fulfilling a lifelong dream.
However, dreams of grandeur have turned into a nightmare, as the Millers face serious allegations of using the facility as a front for an elaborate fraud scheme. With the company declaring bankruptcy in 2023—reporting debts of a staggering $366 million—investors and stakeholders are left reeling.
The Allegations: A Web of Fraud and Deceit
According to the federal indictment, Randy and Chad Miller allegedly enriched themselves at the expense of investors, using funds raised from municipal bonds for personal luxuries rather than for the intended purpose of constructing and operating the sports complex. The FBI claims they employed fraudulent documents and misrepresented the financial viability of the project to lure in unsuspecting investors.
From lavish purchases of luxury vehicles to alleged misappropriation of funds for personal expenses, their actions paint a picture of greed and entitlement. Not only did the Millers reportedly pay themselves significantly beyond disclosed salaries, but they also misled investors with false financial projections and forged documentation purporting to show interest from customers.
A Cautionary Tale for Investors
This case serves as a cautionary tale about the complexities of investing in large-scale projects. The Millers poured their aspirations into the Arizona Athletic Grounds but masked disappointing financial realities with misleading projections and falsified documents. The initial feasibility study performed in 2016 indicated the project would generate significantly lower revenues than anticipated—a warning sign that went ignored in pursuit of ambition.
In a staggering twist, the project opened to a far cry from its projected success, generating less than $28 million in its first year compared to the nearly $96 million touted to investors. With bankruptcy filings showing that investors recouped a paltry sum of less than $2.5 million from their $284 million investment, many are left to ponder how their trust could be so easily manipulated.
Legal Ramifications and Future Implications
As the case unfolds, Randy and Chad Miller are facing severe legal consequences, including charges for wire fraud, securities fraud, and aggravated identity theft. If convicted, they could spend decades in prison, a sobering reality for the once-celebrated entrepreneurs. The U.S. Securities and Exchange Commission is also pursuing parallel action, further complicating matters for the Millers.
This incident not only reflects the pitfalls that entrepreneurs can face but also highlights the responsibilities of investors to conduct thorough due diligence before committing funds to any venture. The tale of the Millers serves as a stark reminder of the importance of integrity, transparency, and community trust in business practices.
Conclusion
As this saga continues to unfold, the story of the Arizona Athletic Grounds serves as a reflection on ambition gone awry. It’s a stark reminder that behind every grand vision lies the essential need for honesty and ethical conduct. The community of East Mesa, once hopeful for a thriving sports destination, now faces the challenge of moving forward, learning from the past, and rebuilding trust in local business ventures. We can only hope that the lessons from this cautionary tale resonate not just within the realm of sports and entertainment but across all industries that forge the backbone of our economy.
Related link:
Get the latest updates and information on the rapidly growing sport of pickleball, which is specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.
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