Food
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
New GlobeScan research shows two-thirds of consumers trust the BAP seafood certification label, prompting the Global Seafood Alliance to launch a 2026 “Seafood You Can Trust” consumer campaign focused on transparency and responsible seafood sourcing.
Last Updated on December 9, 2025 by Daily News Staff
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
When two-thirds of consumers say they trust a certification label, that’s not just a marketing win—it’s a mandate for action.
New research from GlobeScan, conducted for the Global Seafood Alliance (GSA), reveals that consumers across five countries are actively seeking responsible seafood options and relying on credible certifications to guide their purchasing decisions. The findings have prompted GSA to launch a new consumer-facing campaign in 2026 centered on a simple but powerful message: “Seafood You Can Trust.”
What Seafood Consumers Really Care About
The survey, which polled at least 1,000 consumers in Canada, France, Spain, the United Kingdom, and the United States, focused on people who had purchased seafood in the last six months or consumed fish in the past year. The goal was to understand what drives seafood purchasing decisions and how certification labels like Best Aquaculture Practices (BAP) influence consumer behavior.
The results paint a clear picture: consumers want seafood that tastes good, is safe to eat, supports their health, and fits their budget. Nearly half of respondents identified safety as a critical factor when choosing farmed seafood, while more than half (53%) said they actively want to avoid products from irresponsible companies.
“It’s encouraging to see consumers recognizing the value of responsible seafood,” said Gayle Chong, principal at GlobeScan. “Credible certification plays a vital role in guiding purchasing decisions and sends a powerful signal to the industry that integrity matters.”
The Trust Factor: Why BAP Certification Resonates
One of the most significant findings from the survey is the level of trust consumers place in the BAP label. Two-thirds of respondents expressed confidence in BAP certification, with Spanish consumers showing the highest trust levels. More than half (53%) said the BAP label would directly influence their decision to buy or eat a seafood product.
This matters because trust is the currency of modern food systems. In an era of supply chain complexity and competing claims about sustainability, consumers need reliable signals to help them make informed choices. When a certification label earns that trust, it becomes more than a marketing tool—it becomes a bridge between responsible producers and conscious consumers.
More than four in ten consumers reported intentionally purchasing eco-labeled fish and seafood products, demonstrating that responsible sourcing isn’t just a niche concern—it’s a mainstream expectation.
Who Do Consumers Trust for Seafood Information?
The survey also explored which sources of information consumers find most credible when it comes to responsible seafood. The top trusted sources were:
- Fishers and fishmongers
- Certification organizations
- Scientists
- Chefs
This ranking reveals something important: consumers value expertise and direct connection. They trust the people who catch and sell seafood, the scientists who study it, the organizations that certify it, and the chefs who prepare it. These are voices with skin in the game—people whose livelihoods and reputations depend on getting it right.
When it comes to reaching consumers with responsible seafood messaging, the research shows that product packaging is the most effective channel. This makes sense—purchasing decisions happen at the point of sale, and clear, trustworthy labeling on the package itself provides information exactly when and where consumers need it.
Introducing the 2026 “Seafood You Can Trust” Campaign
Armed with these insights, GSA is launching a new consumer-facing marketing campaign in 2026 built around the tagline “Seafood You Can Trust.” The phrase was one of the top-chosen taglines by consumers across all surveyed countries—a testament to its clarity and resonance.
“Our chosen campaign tagline, Seafood You Can Trust, was one of the top chosen taglines by consumers across all countries—a simple yet effective message,” said Elise Avallon, GSA’s marketing director. “We look forward to working with retail and food service partners, as well as BAP-certified producers, to bring this campaign to life.”
The campaign will leverage the survey’s findings to meet consumers where they are—on product packaging, through trusted voices, and with straightforward messaging that cuts through the noise. By emphasizing safety, responsibility, and credibility, the campaign aims to make it easier for consumers to choose seafood that aligns with their values.
Why This Matters Beyond Marketing
The GlobeScan survey and the resulting campaign represent more than a branding exercise. They reflect a broader shift in how consumers think about food—not just as fuel or pleasure, but as a choice with consequences.
When consumers say they want to avoid irresponsible companies, they’re expressing a desire for accountability. When they trust certification labels, they’re signaling that third-party verification matters. And when they actively seek out eco-labeled products, they’re voting with their wallets for a food system that prioritizes sustainability alongside taste and affordability.
For producers, retailers, and food service operators, this research offers a roadmap. Consumers are ready to support responsible seafood—they just need clear, credible information to guide their choices. Certifications like BAP provide that clarity, and campaigns like “Seafood You Can Trust” amplify the message.
Getting Involved
GSA recently hosted a webinar providing an overview of the key findings from the GlobeScan study, which is available to view online. The organization is also inviting retail and food service partners, as well as BAP-certified producers, to get involved in the 2026 marketing campaign.
As the seafood industry continues to navigate challenges around sustainability, traceability, and consumer trust, initiatives like this demonstrate that transparency and credibility aren’t just good ethics—they’re good business.
About the Global Seafood Alliance
The Global Seafood Alliance is an international nonprofit organization dedicated to advancing responsible seafood practices through education, advocacy, and third-party assurance. The Best Aquaculture Practices (BAP) certification program is one of the most comprehensive and widely recognized aquaculture certification programs in the world.
Sources:
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Interested in learning more about responsible seafood sourcing? Look for the BAP certification label next time you’re shopping for fish or seafood.
Food and Beverage
Purely Elizabeth Launches Purely Glow Granola, Its First Beauty-Inspired Limited Edition
Purely Elizabeth debuts Purely Glow Salted Vanilla Pistachio Granola, a limited-edition, beauty-inspired blend with collagen peptides and biotin, timed to New York Fashion Week.
Last Updated on April 1, 2026 by Daily News Staff
Purely Elizabeth is stepping beyond the breakfast bowl and into the “glow-from-within” conversation.
The Boulder-based natural foods brand announced the launch of Purely Glow Salted Vanilla Pistachio Granola, a limited-edition flavor that blends its signature crunchy clusters with beauty-inspired functional ingredients—including collagen peptides and biotin. The drop is timed to New York Fashion Week, signaling how quickly wellness brands are borrowing cues from beauty culture: trend-driven, ritual-focused, and built for social.
Why a “beauty granola” now?
If you’ve spent any time on TikTok lately, you’ve seen the shift: wellness content is increasingly framed like skincare—daily routines, “non-negotiables,” and ingredients people swear by.
Purely Elizabeth points to that momentum in the announcement, noting that TikTok posts featuring collagen increased by 70% over the past year compared to the previous two years. At the same time, pistachio has had its own breakout moment, with 55,000 pistachio-related TikTok posts in the most recent year—a 104% increase over the prior 24 months.
Translation: consumers aren’t just shopping for flavor anymore. They’re shopping for function, aesthetic, and ritual.
What’s inside Purely Glow Salted Vanilla Pistachio Granola
On the flavor side, Purely Glow is positioned as an elevated, dessert-leaning blend built around a salty-sweet profile:
- Organic oats
- Roasted pistachios
- Real vanilla bean
- A hint of sea salt
From a nutrition and formulation standpoint, the granola is:
- Gluten-free
- Sweetened with coconut sugar
- Baked with coconut oil
- A good source of fiber
- Enriched with collagen peptides, coconut water powder, and biotin
Founder and CEO Elizabeth Stein says the concept comes from a personal place—bringing together “nourishing food and daily beauty rituals,” and leaning into the idea that what you eat can be part of how you care for yourself.
A collab that takes it beyond the grocery aisle
To push the launch into lifestyle territory, Purely Elizabeth is partnering with Cha Cha Matcha for a limited-time “Purely Glow” menu at all locations.
The menu includes:
- Pistachio Matcha Lattes (hot or iced)
- A Purely Glow Yogurt Parfait layered with coconut yogurt, matcha chia pudding, and topped with Purely Glow Granola
The brand is also hosting “Glow Up” pop-up events to bring the product to life:
- Cha Cha Matcha Flatiron (NYC): February 12, 1:00 p.m. to 5:00 p.m., plus the weekend
- Cha Cha Matcha Beverly Hills: February 20–22
Availability and price
Purely Glow Granola launches February 12 for $7.99 and will be sold until it sells out. It’s available exclusively via:
- PurelyElizabeth.com
- TikTok Shop
- Cha Cha Matcha locations
A brand move that fits the moment
Purely Elizabeth has been around for 16 years and says it has remained the #1 granola brand in the natural channel for more than eight consecutive years—so this isn’t a reinvention as much as a strategic expansion.
The bigger takeaway: food brands are increasingly marketing like beauty brands. Limited editions. Ingredient storytelling. Collabs. Pop-ups. Social-first launches.
Purely Glow is a clean example of that playbook—built around a trending flavor (pistachio), a trending function (collagen/biotin), and a cultural moment (NYFW) that makes the product feel like more than breakfast.
For more details, visit purelyelizabeth.com.
Food and Beverage
JonnyPops Launches Refreshing New “No Sugar Added with Electrolytes” Mini Frozen Pops
JonnyPops is launching No Sugar Added with Electrolytes mini frozen pops—an organic, dye-free treat with hydration support—coming April 2026.
Last Updated on March 31, 2026 by Daily News Staff
JonnyPops Launches Refreshing New “No Sugar Added with Electrolytes” Mini Frozen Pops.
JonnyPops Launches Refreshing New “No Sugar Added with Electrolytes” Mini Frozen Pops
A better-for-you frozen treat meets hydration support in a grab-and-go mini format.
If you’ve ever reached for something cold after a workout, a long day outside, or when you’re just not feeling 100%, you’re not alone — and JonnyPops says its fans have been telling that story for a while.
The Minnesota-based frozen treat brand announced it’s expanding its No Sugar Added Minis lineup with a new option designed to be both refreshing and functional: JonnyPops “No Sugar Added with Electrolytes” mini frozen pops.
Fans asked for hydration-friendly pops — JonnyPops listened
According to the company, the new product was inspired by emails and social media comments from customers who were already using JonnyPops as a simple way to cool down and feel a little more hydrated.
JonnyPops says consumers shared stories about playing sports in the heat, spending time outdoors, or recovering from an illness — and how a frozen treat with hydration support would be the perfect pop for those moments.
That feedback led the brand to add electrolytes to its popular No Sugar Added Minis.
What’s inside the new minis
JonnyPops says the new “No Sugar Added with Electrolytes” minis are built around the same standards fans expect from the brand, including:
- Organic ingredients
- No artificial dyes
- No added sugar
- Electrolytes for hydration support
- Layered flavors designed for a fun, refreshing bite
“Consumers often share with us how JonnyPops is part of their everyday moments,” said Erik Brust, Co-Founder of JonnyPops. “We hope that these new frozen pops will be loved by our fans and enjoyed in all moments that need a refreshing treat.”
When you can find them
JonnyPops says the new minis are expected to hit stores in April 2026.
For updates on availability and additional product news, visit www.jonnypops.com and follow JonnyPops on social media.
About JonnyPops
JonnyPops’ tagline is “A Better Pop for a Better World!™” and the company says its mission is to make “delicious, magical products” while helping make the world a kinder place.
The brand notes its pops are free from artificial dyes, made in a peanut-free facility, and include a kind deed printed on every pop stick.
JonnyPops was founded in a St. Olaf College dorm room and sold its first pops at Twin Cities farmers’ markets and local cafes in 2012. Today, the company employs 200+ people, produces its frozen pops in-house, and is sold through major retailers across all 50 states.
Learn more at jonnypops.com or follow @jonnypops on Instagram.
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CropX Technologies has launched CropX Vision, a new AI-powered vineyard monitoring solution designed to help growers measure vine water stress using a single canopy image.
The new tool uses computer vision and agronomic modeling to estimate leaf water potential from a smartphone photo, giving growers and agronomists a faster and more scalable way to assess plant stress across entire vineyard blocks. The company says the goal is to support better irrigation decisions throughout the growing season.
CropX Vision is available globally on both iOS and Android. The platform is also integrated into the broader CropX application, allowing users to combine canopy-based stress insights with other agronomic data in one place.
According to CropX, the technology offers an in-season alternative to traditional pressure chamber measurements, which can be more time-consuming and limited in sampling range. Instead of relying on specialized equipment, growers can capture a single image in the field and receive plant-level water stress insights.
The product builds on technology originally developed by Tule Technologies, a California-based precision irrigation company acquired by CropX in 2023. Tule’s canopy sensing technology has already been used in California vineyards, and CropX is now expanding that capability to growers worldwide.
CropX says the global release reflects its continued focus on data-driven tools that help growers improve productivity while managing water more efficiently.
CropX Vision is now available for download via the app stores:
- iOS: https://apps.apple.com/nl/app/cropx-vision/id6756921607?l=en-GB
- Android: https://play.google.com/store/apps/details?id=com.cropx.cropx_vision&pcampaignid=web_share
For more information, visit CropX Vision.
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