Food
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
New GlobeScan research shows two-thirds of consumers trust the BAP seafood certification label, prompting the Global Seafood Alliance to launch a 2026 “Seafood You Can Trust” consumer campaign focused on transparency and responsible seafood sourcing.
Last Updated on December 9, 2025 by Daily News Staff
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
When two-thirds of consumers say they trust a certification label, that’s not just a marketing win—it’s a mandate for action.
New research from GlobeScan, conducted for the Global Seafood Alliance (GSA), reveals that consumers across five countries are actively seeking responsible seafood options and relying on credible certifications to guide their purchasing decisions. The findings have prompted GSA to launch a new consumer-facing campaign in 2026 centered on a simple but powerful message: “Seafood You Can Trust.”
What Seafood Consumers Really Care About
The survey, which polled at least 1,000 consumers in Canada, France, Spain, the United Kingdom, and the United States, focused on people who had purchased seafood in the last six months or consumed fish in the past year. The goal was to understand what drives seafood purchasing decisions and how certification labels like Best Aquaculture Practices (BAP) influence consumer behavior.
The results paint a clear picture: consumers want seafood that tastes good, is safe to eat, supports their health, and fits their budget. Nearly half of respondents identified safety as a critical factor when choosing farmed seafood, while more than half (53%) said they actively want to avoid products from irresponsible companies.
“It’s encouraging to see consumers recognizing the value of responsible seafood,” said Gayle Chong, principal at GlobeScan. “Credible certification plays a vital role in guiding purchasing decisions and sends a powerful signal to the industry that integrity matters.”
The Trust Factor: Why BAP Certification Resonates
One of the most significant findings from the survey is the level of trust consumers place in the BAP label. Two-thirds of respondents expressed confidence in BAP certification, with Spanish consumers showing the highest trust levels. More than half (53%) said the BAP label would directly influence their decision to buy or eat a seafood product.
This matters because trust is the currency of modern food systems. In an era of supply chain complexity and competing claims about sustainability, consumers need reliable signals to help them make informed choices. When a certification label earns that trust, it becomes more than a marketing tool—it becomes a bridge between responsible producers and conscious consumers.
More than four in ten consumers reported intentionally purchasing eco-labeled fish and seafood products, demonstrating that responsible sourcing isn’t just a niche concern—it’s a mainstream expectation.
Who Do Consumers Trust for Seafood Information?
The survey also explored which sources of information consumers find most credible when it comes to responsible seafood. The top trusted sources were:
- Fishers and fishmongers
- Certification organizations
- Scientists
- Chefs
This ranking reveals something important: consumers value expertise and direct connection. They trust the people who catch and sell seafood, the scientists who study it, the organizations that certify it, and the chefs who prepare it. These are voices with skin in the game—people whose livelihoods and reputations depend on getting it right.
When it comes to reaching consumers with responsible seafood messaging, the research shows that product packaging is the most effective channel. This makes sense—purchasing decisions happen at the point of sale, and clear, trustworthy labeling on the package itself provides information exactly when and where consumers need it.
Introducing the 2026 “Seafood You Can Trust” Campaign
Armed with these insights, GSA is launching a new consumer-facing marketing campaign in 2026 built around the tagline “Seafood You Can Trust.” The phrase was one of the top-chosen taglines by consumers across all surveyed countries—a testament to its clarity and resonance.
“Our chosen campaign tagline, Seafood You Can Trust, was one of the top chosen taglines by consumers across all countries—a simple yet effective message,” said Elise Avallon, GSA’s marketing director. “We look forward to working with retail and food service partners, as well as BAP-certified producers, to bring this campaign to life.”
The campaign will leverage the survey’s findings to meet consumers where they are—on product packaging, through trusted voices, and with straightforward messaging that cuts through the noise. By emphasizing safety, responsibility, and credibility, the campaign aims to make it easier for consumers to choose seafood that aligns with their values.
Why This Matters Beyond Marketing
The GlobeScan survey and the resulting campaign represent more than a branding exercise. They reflect a broader shift in how consumers think about food—not just as fuel or pleasure, but as a choice with consequences.
When consumers say they want to avoid irresponsible companies, they’re expressing a desire for accountability. When they trust certification labels, they’re signaling that third-party verification matters. And when they actively seek out eco-labeled products, they’re voting with their wallets for a food system that prioritizes sustainability alongside taste and affordability.
For producers, retailers, and food service operators, this research offers a roadmap. Consumers are ready to support responsible seafood—they just need clear, credible information to guide their choices. Certifications like BAP provide that clarity, and campaigns like “Seafood You Can Trust” amplify the message.
Getting Involved
GSA recently hosted a webinar providing an overview of the key findings from the GlobeScan study, which is available to view online. The organization is also inviting retail and food service partners, as well as BAP-certified producers, to get involved in the 2026 marketing campaign.
As the seafood industry continues to navigate challenges around sustainability, traceability, and consumer trust, initiatives like this demonstrate that transparency and credibility aren’t just good ethics—they’re good business.
About the Global Seafood Alliance
The Global Seafood Alliance is an international nonprofit organization dedicated to advancing responsible seafood practices through education, advocacy, and third-party assurance. The Best Aquaculture Practices (BAP) certification program is one of the most comprehensive and widely recognized aquaculture certification programs in the world.
Sources:
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Interested in learning more about responsible seafood sourcing? Look for the BAP certification label next time you’re shopping for fish or seafood.
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Blue Apron just picked up a new win in the prepared-meals space.
Consumer365 has recognized Blue Apron as the Best Prepared Meal Delivery Service (2026), pointing to the company’s chef-curated recipes and its growing lineup of ready-to-eat meals built for busy, time-constrained households. The recognition reflects growing consumer demand for convenient food options that reduce cooking time without sacrificing quality, structure, or variety.
Why prepared meals keep winning right now
The press release frames prepared meal delivery as a practical middle ground between cooking from scratch and defaulting to fast food or repetitive takeout.
Consumer365 notes the appeal comes down to a few clear benefits:
- Less time spent cooking (and less cleanup)
- Predictable portions and easier meal planning
- Reduced food waste, since you’re not buying full-size ingredients you may not use
- Flexibility for solo diners or households with irregular schedules
Prepared meals are especially useful during the workweek, when the friction of cooking can push people toward faster—but not always better—options.
What Consumer365 highlighted about Blue Apron
Consumer365’s recognition focuses on how Blue Apron has expanded beyond meal kits while keeping a consistent culinary identity.
Chef-curated structure across product lines
A key point: prepared meals under Dish by Blue Apron are developed by the same in-house culinary team behind Blue Apron’s meal kits. Consumer365 says that continuity helps maintain consistency in flavor development, portioning, and ingredient selection across different formats.
Refrigerated (not frozen) and fast to heat
Dish by Blue Apron meals arrive fully cooked and refrigerated (not frozen). Each meal is packaged as a single serving and designed to reheat in either a microwave or conventional oven.
Most dishes are ready in five to ten minutes, making them a solid option for lunches, quick dinners, or nights when cooking time is limited.
Rotating menus and nutrition standards
Consumer365 also points to weekly rotating menus that span a range of styles, including seafood-based dishes, vegetable-forward meals,
About Blue Apron
Blue Apron launched in 2012 and says it has delivered more than 600 million meals nationwide. The company describes itself as a flexible mealtime brand with a weekly rotating menu of 100+ meals, including pre-made options and meal kits. Blue Apron is also part of Wonder.
Read more
The full review is available at Consumer365.org.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Borden® Cheese Wants to Crown “America’s Favorite Grilled Cheese” — and Every Vote Could Win Free Cheese for a Year
Grilled cheese is one of those rare foods that feels universal: it’s quick, comforting, kid-friendly, and endlessly customizable. You can argue bread (sourdough vs. white), spreads (butter vs. mayo), and fillings (tomato? bacon? pickles?), but there’s one truth most grilled-cheese fans agree on: the cheese is what makes the sandwich.
That’s the idea behind Borden® Cheese’s newest national campaign — a nationwide search to crown “America’s Favorite Grilled Cheese.” And yes, there’s a delicious incentive: every vote is also an entry for a chance to win free Borden Cheese for a year (plus kitchen supplies to keep the melt-magic going).
How the “America’s Favorite Grilled Cheese” vote works
From now through March 24, 2026, fans can head to WinFreeBordenCheese.com to vote for one of four grilled cheese contenders.
Here’s the fun part: each vote doubles as a sweepstakes entry for the grand prize — a full year’s supply of Borden Cheese and kitchen supplies.
Borden is also offering 100 instant-win swag packs, which include Borden coupons and branded merch designed to “level up” your sandwich game.
This campaign is also the kickoff to a bigger series of sandwich celebrations leading up to National Grilled Cheese Day on April 12, 2026.
Meet the contenders: four very different takes on grilled cheese
Borden isn’t just putting one “standard” grilled cheese up against another. The four options are meant to represent a range — from classic comfort to trend-driven flavor combos.
1) The Classic
The timeless, ooey-gooey grilled cheese built with Borden American and Extra Sharp Melts on buttery white bread.
If you’re a purist, this is the lane.
2) The Spicy Big Dill
Pickles are having a moment in 2026, and this sandwich leans all the way in: Borden American Singlesand Provolone Slices paired with hot and spicy dill pickles, whipped cream cheese, and ranch seasoning.
It’s tangy, spicy, creamy, crunchy — and built for trend-watchers.
3) The Crispy Onion & BBQ
A savory, texture-forward option featuring Borden Swiss Slices, crispy fried onion strings, and a tangy BBQ sauce kick.
If you like your grilled cheese with a little “cookout energy,” this one’s calling.
4) The Mad Scientist
This is the wildcard: a grilled cheese where the bread is replaced with cheesy waffles, filled with “cheese upon cheese.”
It’s playful, over-the-top, and basically designed for anyone who believes moderation is overrated.
The bigger tease: “Borden’s Grilled Cheese of the Year”
While the public vote will determine “America’s Favorite Grilled Cheese,” Borden is also building anticipation for something else: its first-ever “Grilled Cheese of the Year.”
The brand says the final recipe will be informed by culinary trends, consumer cravings, and — of course — cheese, but the details are still under wraps. The reveal is expected as part of the lead-up to National Grilled Cheese Day (April 12).
In other words: the vote is the appetizer.
Why Borden is leaning into grilled cheese right now
Borden® Cheese has long positioned itself as a family-friendly staple — made with real milk and owned by American dairy farm families. With more than 25 distinct flavors and types, the brand is using this campaign to remind shoppers that grilled cheese isn’t just a childhood throwback; it’s a flexible, modern comfort food that can move with trends.
As Jenny Mehlman, Senior Director of Marketing, Cheese, Taste & Flavors at Dairy Farmers of America, put it: Borden is kicking off National Grilled Cheese Day early with a national call to help name “America’s Favorite,” and continuing the celebration by declaring its first-ever “Grilled Cheese of the Year.”
Want in? Here’s where to vote
If you want to weigh in (and potentially score a year of free cheese), you can vote now through March 24, 2026 at:
Whether you’re Team Classic, Team Pickle, Team BBQ, or Team Mad Scientist, this is one of those low-effort, high-reward food votes that’s actually fun.
Quick takeaway
Borden® Cheese is officially turning grilled cheese season into an event — with a national vote, instant-win swag, and a grand prize that’s basically a dairy lover’s dream.
Now the only real question is: which contender are you voting for?
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Food and Beverage
Chicken Salad Chick Heads to Las Vegas with Six-Unit Nevada Deal, Signaling Southwest Expansion
Chicken Salad Chick is officially heading to Nevada.
The fast-casual concept announced a six-unit franchise development agreement that will bring the brand’s first-ever Nevada locations to the Las Vegas metropolitan area. The move marks a new milestone in Chicken Salad Chick’s push beyond the Southeast—and a clear signal that the brand is serious about building momentum in the Southwest.
Who’s bringing Chicken Salad Chick to Las Vegas
The development is being led by Mark and Cayla Rubalcaba, a husband-and-wife team and longtime Las Vegas residents whose professional backgrounds span hospitality, marketing, and education.
Mark Rubalcaba brings leadership experience in hospitality and gaming, including roles with MGM Resorts International and BetMGM. Cayla Rubalcaba completed hospitality training through MGM Resorts’ Management Associate Program and also spent five years as a biological science teacher at Faith Lutheran Middle School & High School.
They’re joined in the venture by Cayla’s father, Anton Nikodemus, a seasoned hospitality executive who will serve as a strategic partner supporting the group’s long-term development efforts.
A personal connection to the brand
The Rubalcabas say their connection to Chicken Salad Chick began at Auburn University, where they first experienced the brand and developed a lasting appreciation for its hospitality and culture of service.
“Our long-term goal is to help Chicken Salad Chick thrive in Las Vegas while contributing to the brand’s continued growth nationwide,” Mark Rubalcaba said, adding that the group is focused on building a business that reflects the brand’s values—bringing people together, fostering community, and becoming a lasting staple in the Las Vegas Valley.
“We fell in love with Chicken Salad Chick during our time at Auburn, and it’s always felt like more than just a restaurant,” Cayla Rubalcaba said. “Having the opportunity to bring a brand that means so much to us to our hometown is incredibly meaningful.”
Why Nevada matters in Chicken Salad Chick’s growth strategy
Chicken Salad Chick framed the Nevada agreement as part of a broader expansion strategy aimed at high-growth Western markets.
The company notes that Nevada was one of five new states opened for development in 2025, alongside Arizona, New Jersey, New York, and Utah. Notably, Arizona, Nevada, and Utah are all in the Southwest—underscoring a focused push into the region.
“The Southwest represents one of the most exciting growth regions for our brand,” said Mark Verges, Vice President of Franchise Development at Chicken Salad Chick, calling the Nevada entry a key milestone in the brand’s westward development strategy.
A fast-growing franchise system
Chicken Salad Chick says it continues to build momentum nationally. In what it described as a record-breaking 2025, the brand reported awarding nearly 100 new restaurant deals and celebrating 42 openings across 13 states, with dozens of additional locations in development.
The company also pointed to multiple industry recognitions, including being named one of QSR Magazine’s Best Franchise Deals for four years and ranking No. 3 in Fast Casual’s Top 100 Movers & Shakers.
What Chicken Salad Chick serves
For anyone unfamiliar with the concept, Chicken Salad Chick serves Southern-style chicken salad made from scratch, with more than a dozen flavor options, plus fresh sides, gourmet soups, signature sandwiches, and desserts.
Learn more
For franchising information, visit chickensaladchick.com/franchising.
Source: PRNewswire
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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