Food
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
New GlobeScan research shows two-thirds of consumers trust the BAP seafood certification label, prompting the Global Seafood Alliance to launch a 2026 “Seafood You Can Trust” consumer campaign focused on transparency and responsible seafood sourcing.
Last Updated on December 9, 2025 by Daily News Staff
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
When two-thirds of consumers say they trust a certification label, that’s not just a marketing win—it’s a mandate for action.
New research from GlobeScan, conducted for the Global Seafood Alliance (GSA), reveals that consumers across five countries are actively seeking responsible seafood options and relying on credible certifications to guide their purchasing decisions. The findings have prompted GSA to launch a new consumer-facing campaign in 2026 centered on a simple but powerful message: “Seafood You Can Trust.”
What Seafood Consumers Really Care About
The survey, which polled at least 1,000 consumers in Canada, France, Spain, the United Kingdom, and the United States, focused on people who had purchased seafood in the last six months or consumed fish in the past year. The goal was to understand what drives seafood purchasing decisions and how certification labels like Best Aquaculture Practices (BAP) influence consumer behavior.
The results paint a clear picture: consumers want seafood that tastes good, is safe to eat, supports their health, and fits their budget. Nearly half of respondents identified safety as a critical factor when choosing farmed seafood, while more than half (53%) said they actively want to avoid products from irresponsible companies.
“It’s encouraging to see consumers recognizing the value of responsible seafood,” said Gayle Chong, principal at GlobeScan. “Credible certification plays a vital role in guiding purchasing decisions and sends a powerful signal to the industry that integrity matters.”
The Trust Factor: Why BAP Certification Resonates
One of the most significant findings from the survey is the level of trust consumers place in the BAP label. Two-thirds of respondents expressed confidence in BAP certification, with Spanish consumers showing the highest trust levels. More than half (53%) said the BAP label would directly influence their decision to buy or eat a seafood product.
This matters because trust is the currency of modern food systems. In an era of supply chain complexity and competing claims about sustainability, consumers need reliable signals to help them make informed choices. When a certification label earns that trust, it becomes more than a marketing tool—it becomes a bridge between responsible producers and conscious consumers.
More than four in ten consumers reported intentionally purchasing eco-labeled fish and seafood products, demonstrating that responsible sourcing isn’t just a niche concern—it’s a mainstream expectation.
Who Do Consumers Trust for Seafood Information?
The survey also explored which sources of information consumers find most credible when it comes to responsible seafood. The top trusted sources were:
- Fishers and fishmongers
- Certification organizations
- Scientists
- Chefs
This ranking reveals something important: consumers value expertise and direct connection. They trust the people who catch and sell seafood, the scientists who study it, the organizations that certify it, and the chefs who prepare it. These are voices with skin in the game—people whose livelihoods and reputations depend on getting it right.
When it comes to reaching consumers with responsible seafood messaging, the research shows that product packaging is the most effective channel. This makes sense—purchasing decisions happen at the point of sale, and clear, trustworthy labeling on the package itself provides information exactly when and where consumers need it.
Introducing the 2026 “Seafood You Can Trust” Campaign
Armed with these insights, GSA is launching a new consumer-facing marketing campaign in 2026 built around the tagline “Seafood You Can Trust.” The phrase was one of the top-chosen taglines by consumers across all surveyed countries—a testament to its clarity and resonance.
“Our chosen campaign tagline, Seafood You Can Trust, was one of the top chosen taglines by consumers across all countries—a simple yet effective message,” said Elise Avallon, GSA’s marketing director. “We look forward to working with retail and food service partners, as well as BAP-certified producers, to bring this campaign to life.”
The campaign will leverage the survey’s findings to meet consumers where they are—on product packaging, through trusted voices, and with straightforward messaging that cuts through the noise. By emphasizing safety, responsibility, and credibility, the campaign aims to make it easier for consumers to choose seafood that aligns with their values.
Why This Matters Beyond Marketing
The GlobeScan survey and the resulting campaign represent more than a branding exercise. They reflect a broader shift in how consumers think about food—not just as fuel or pleasure, but as a choice with consequences.
When consumers say they want to avoid irresponsible companies, they’re expressing a desire for accountability. When they trust certification labels, they’re signaling that third-party verification matters. And when they actively seek out eco-labeled products, they’re voting with their wallets for a food system that prioritizes sustainability alongside taste and affordability.
For producers, retailers, and food service operators, this research offers a roadmap. Consumers are ready to support responsible seafood—they just need clear, credible information to guide their choices. Certifications like BAP provide that clarity, and campaigns like “Seafood You Can Trust” amplify the message.
Getting Involved
GSA recently hosted a webinar providing an overview of the key findings from the GlobeScan study, which is available to view online. The organization is also inviting retail and food service partners, as well as BAP-certified producers, to get involved in the 2026 marketing campaign.
As the seafood industry continues to navigate challenges around sustainability, traceability, and consumer trust, initiatives like this demonstrate that transparency and credibility aren’t just good ethics—they’re good business.
About the Global Seafood Alliance
The Global Seafood Alliance is an international nonprofit organization dedicated to advancing responsible seafood practices through education, advocacy, and third-party assurance. The Best Aquaculture Practices (BAP) certification program is one of the most comprehensive and widely recognized aquaculture certification programs in the world.
Sources:
For more stories about the latest Food and Beverage news, whether it’s locally or globally, visit our Food & Drink section.
Interested in learning more about responsible seafood sourcing? Look for the BAP certification label next time you’re shopping for fish or seafood.
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Beverages
Game On: Ojos Locos Sports Cantina Kicks Off 2026
Ojos Locos Sports Cantina launches Loco Rewards in 2026, plus refreshed Latin-inspired menu items, shareable taco platters, and updated cocktails.
Ojos Locos Sports Cantina Launches Loyalty Program and Refreshed Menu Innovations
With Loco Rewards and a Refreshed Menu
Ojos Locos Sports Cantina is starting 2026 with a clear message for fans of big games and bold flavors: come hungry, come often, and get rewarded for it. The culturally-rooted sports cantina just announced a new loyalty program—Loco Rewards—plus a round of menu and beverage upgrades aimed at delivering more authentic Latin flavor, stronger value, and a better overall guest experience across its Southwest footprint.Loco Rewards: A loyalty program built for regulars
At the center of the update is Loco Rewards, Ojos Locos’ new points-based program designed to recognize frequent guests. Here’s how it works:- 250 bonus points when you join
- 5 points for every $1 spent
- Rewards with no minimum purchase required
- Ability to redeem multiple rewards at once
- Access to members-only offers and early alerts on specials and menu updates
January perk: A shot at 2026 World Cup tickets
To celebrate the launch, Ojos Locos is tying its loyalty push directly to its sports DNA. Guests who sign up for Loco Rewards in January will be entered to win two free tickets to the 2026 World Cup—a timely hook as soccer fans begin looking ahead to the biggest tournament on the planet.Menu upgrades: More Latin technique, more scratch-made detail
Alongside the loyalty rollout, Ojos Locos is refining core menu items with upgraded ingredients and preparation methods that lean further into classic Latin cooking techniques. A few highlights from the refreshed lineup include:- Elote Loco: roasted and charred, finished with crema, queso fresco, Valentina, and chile en polvo
- Birria de Res: reimagined with slow-cooked brisket
- Fresh churros: made daily by a Dallas-based Mexican bakery
- Hand-pressed tortillas: now pressed daily in the cantinas
Built for groups: New platters and $10-and-under Especiales
With the 2026 World Cup on the horizon (and group dining likely to spike), Ojos Locos is also leaning into shareable options. Starting in January, the brand is introducing:- A larger taco platter designed for sharing
- Expanded late-night food offerings
- A broader rollout of daily Especiales, many priced at $10 or less
Behind the bar: Updated cocktails and an expanded tequila program
The refresh isn’t just happening in the kitchen. Ojos Locos is also rolling out a revamped 2026 beverage lineup featuring:- Reworked cocktail recipes
- An expanded high-end tequila program
- Trend-forward flavors built for game-day energy
- Milagro Mexican Martini
- Cadillac Margarita
- Horchata Sin Dolor
A growing brand across the Southwest
Ojos Locos currently operates 35 locations across Texas, California, Arizona, New Mexico, and Nevada, and says these January updates reflect continued investment in quality, hospitality, and the communities it serves. For guests ready to join, Loco Rewards is available through the Ojos Locos app on the App Store or Google Play.- Learn more about Loco Rewards: https://ojoslocos.com/rewards
- Explore the brand: www.ojoslocos.com
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Food and Beverage
Now and Later: The Candy That Taught Us Patience (and Stuck to Our Teeth)
A nostalgic look at Now and Later candy, its history, bold flavors, and why cherry remains a childhood favorite for generations.
Assorted flavors of Now and Later candies, a chewy taffy made by Farley’s and Sathers and sold in the United States. Image Credit:
A Candy Built to Last
Now and Later candy was introduced in 1962 by the Phoenix Candy Company, and its name was more than clever branding. It was a promise. You could enjoy it now—and still be chewing it later. Unlike many candies that dissolved quickly, Now and Later were intentionally firm, almost stubbornly so. They softened as you chewed, rewarding patience with long-lasting flavor.
That firmness became part of the experience. You didn’t rush a Now and Later. You worked through it.
Cherry: The Standout Flavor
While the brand offered plenty of bold fruit options—grape, apple, strawberry, watermelon—cherry stood apart. It wasn’t subtle. It was rich, sweet, slightly tart, and unmistakably artificial in the best possible way. Cherry didn’t fade quickly either. It lingered, coating your taste buds and staying with you through the entire chew.
Ask anyone who grew up with Now and Laters, and many will tell you the same thing: cherry was the one you hoped to pull from the pack.
A Ritual, Not Just a Candy
Now and Laters weren’t just eaten—they were managed. Some kids warmed them in their pockets to soften them. Others bit off tiny pieces to make them last longer. There were unspoken rules: don’t pull too hard, don’t rush it, and never assume you’d be done in five minutes.
In a way, Now and Later taught a small lesson in patience—long before we had endless scrolling, instant gratification, or same-day delivery.
A Cultural Snapshot of Childhood
Candy like Now and Later represents a time when small pleasures mattered. A quarter or a dollar could buy a moment of joy that lasted through recess, the walk home, or an afternoon bike ride. You didn’t need a screen or a subscription—just a square of candy in a bright wrapper.
It’s no coincidence that Now and Later remain deeply nostalgic for people who grew up in the 1970s, ’80s, and ’90s. They’re tied to a physical, tangible childhood—one where time moved slower and experiences lasted longer.
Still Around, Still Remembered
Though ownership of the brand has changed over the years, Now and Later still exist today, and the flavors remain recognizable. But for many, the real magic lives in memory: that first bite, that stubborn chew, and that unmistakable cherry taste that refused to quit.
Some candies are forgettable. Now and Later—especially cherry—weren’t.
They didn’t just give us something sweet.
They gave us something to hold onto. Want to get the full story? The links below dive deeper into the history of Now and Later candy, its flavors, and why it’s still remembered decades later. If this sparked a few childhood memories, they’re worth checking out.
- Official Now and Later Brand Page (Ferrara Candy Company)
- The History of Now and Later Candy – CandyHistory.net
- Now and Later Candy History – OldTimeCandy.com
- A Brief History of Now and Later Candy – Mental Floss
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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Food and Beverage
Holiday Beef Recipes That Make the Season Simple
Hosting this holiday season? Try these simple beef recipes—Beef & Veggie Quiche, Mini Lasagna Bites, and Prime Rib Pasta—for festive flavor without the kitchen stress.
Raw beef meat on a dark wooden board. Top view
Holiday Beef Recipes That Make the Season Simple
The holidays in the Valley have a certain rhythm: a little more traffic, a little more hustle, and a whole lot more people coming through your front door. Whether you’re hosting family from out of town, inviting neighbors over after a community event, or just trying to keep dinner moving between school concerts and end-of-year deadlines, the big question is always the same:
What can I make that feels festive without living in the kitchen? A new set of holiday-friendly recipes from the Beef. It’s What’s For Dinner. brand (funded by beef farmers and ranchers) leans into exactly that: flavorful, comforting dishes that are practical for real-life hostingand smart enough to stretch into leftovers.Holiday hosting tip: Plan one anchor dish per gathering
If you’re hosting this season, here’s a simple way to keep it stress-free: pick one anchor recipe that does the heavy lifting, then fill in around it with easy sides, a salad, or something store-bought you’re not ashamed to serve. These three beef-forward ideas fit that approach perfectly.Start the day with something warm: Beef & Veggie Quiche
If you’ve got family and friends coming over for breakfast or brunch, a Beef & Veggie Quiche is one of those dishes that feels special the moment it hits the table. It combines seasoned ground beef, vegetables, and cheese inside a flaky pie crust comfort food that still looks like you planned ahead (even if you’re running on holiday-level sleep). Why it works for a community-style brunch:- It’s make-ahead friendly, so you’re not cooking while guests arrive
- It feeds a group without a lot of extra steps
- It’s flexible use whatever veggies you already have in the fridge
Put out an appetizer that keeps people mingling: Mini Lasagna Bites
The best holiday gatherings aren’t always formal sit-down meals. Sometimes it’s an open-house vibe: people popping in, kids running around, and everyone grazing while catching up. That’s where Mini Lasagna Bites shine. They bring the classic comfort of lasagna, but in a bite-sized format that’s easy to serve. The concept is simple: line a mini muffin pan with cooked pieces of lasagna noodles, add your ground beef mixture, top with cheese, and bake. Why they’re a hosting win:- Easy to grab, easy to eat, no balancing plates required
- Familiar flavors that work for picky eaters and foodies alike
- Great for potlucks, watch parties, and neighborhood drop-ins
Make your holiday dinner leftovers feel brand new: Prime Rib Pasta with Broccoli and Cheese
If you’re doing a traditional rib roast for your holiday centerpiece, the best move is planning for leftovers on purpose. Because the day after a big meal is when you want comfort, but you don’t want another big cooking project. A standout idea: Prime Rib Pasta with Broccoli and Cheese. Cut leftover prime rib into bite-sized pieces, cook pasta, then toss everything together with sun-dried tomatoes and a finishing touch of truffle oil for that holiday glam flavor. Why it’s perfect for the post-holiday week:- Turns a special roast into a quick, satisfying dinner
- Feels elevated without extra effort
- Helps you stretch the grocery budget while still eating well
Keep it simple. Keep it together.
Holiday food doesn’t have to be complicated to be memorable. The best meals are the ones that let you stay present, talking, laughing, checking in with neighbors, and making sure everyone feels welcome. If you’re looking for more ideas to build out your holiday menu, the Beef. It’s What’s For Dinner. brand has additional recipes on their Holiday Entertaining page at BeefItsWhatsForDinner.com.Source: National Cattlemen’s Beef Association (NCBA), contractor to the Beef Checkoff Program (PRNewswire release, Dec. 12, 2025).
Related Links:
Beef. It’s What’s For Dinner. — Recipes Holiday Entertaining Recipes (BeefItsWhatsForDinner.com) Beef. It’s What’s For Dinner. — Home National Cattlemen’s Beef Association (NCBA) Cattlemen’s Beef Board / Beef CheckoffCulver’s Thank You Farmers® Project Hits $8 Million Donation MilestoneLink: https://stmdailynews.com/culvers-thank-you-farmers-project-hits-8-million-donation-milestone/
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