Food
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
New GlobeScan research shows two-thirds of consumers trust the BAP seafood certification label, prompting the Global Seafood Alliance to launch a 2026 “Seafood You Can Trust” consumer campaign focused on transparency and responsible seafood sourcing.
Last Updated on December 9, 2025 by Daily News Staff
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
When two-thirds of consumers say they trust a certification label, that’s not just a marketing win—it’s a mandate for action.
New research from GlobeScan, conducted for the Global Seafood Alliance (GSA), reveals that consumers across five countries are actively seeking responsible seafood options and relying on credible certifications to guide their purchasing decisions. The findings have prompted GSA to launch a new consumer-facing campaign in 2026 centered on a simple but powerful message: “Seafood You Can Trust.”
What Seafood Consumers Really Care About
The survey, which polled at least 1,000 consumers in Canada, France, Spain, the United Kingdom, and the United States, focused on people who had purchased seafood in the last six months or consumed fish in the past year. The goal was to understand what drives seafood purchasing decisions and how certification labels like Best Aquaculture Practices (BAP) influence consumer behavior.
The results paint a clear picture: consumers want seafood that tastes good, is safe to eat, supports their health, and fits their budget. Nearly half of respondents identified safety as a critical factor when choosing farmed seafood, while more than half (53%) said they actively want to avoid products from irresponsible companies.
“It’s encouraging to see consumers recognizing the value of responsible seafood,” said Gayle Chong, principal at GlobeScan. “Credible certification plays a vital role in guiding purchasing decisions and sends a powerful signal to the industry that integrity matters.”
The Trust Factor: Why BAP Certification Resonates
One of the most significant findings from the survey is the level of trust consumers place in the BAP label. Two-thirds of respondents expressed confidence in BAP certification, with Spanish consumers showing the highest trust levels. More than half (53%) said the BAP label would directly influence their decision to buy or eat a seafood product.
This matters because trust is the currency of modern food systems. In an era of supply chain complexity and competing claims about sustainability, consumers need reliable signals to help them make informed choices. When a certification label earns that trust, it becomes more than a marketing tool—it becomes a bridge between responsible producers and conscious consumers.
More than four in ten consumers reported intentionally purchasing eco-labeled fish and seafood products, demonstrating that responsible sourcing isn’t just a niche concern—it’s a mainstream expectation.
Who Do Consumers Trust for Seafood Information?
The survey also explored which sources of information consumers find most credible when it comes to responsible seafood. The top trusted sources were:
- Fishers and fishmongers
- Certification organizations
- Scientists
- Chefs
This ranking reveals something important: consumers value expertise and direct connection. They trust the people who catch and sell seafood, the scientists who study it, the organizations that certify it, and the chefs who prepare it. These are voices with skin in the game—people whose livelihoods and reputations depend on getting it right.
When it comes to reaching consumers with responsible seafood messaging, the research shows that product packaging is the most effective channel. This makes sense—purchasing decisions happen at the point of sale, and clear, trustworthy labeling on the package itself provides information exactly when and where consumers need it.
Introducing the 2026 “Seafood You Can Trust” Campaign
Armed with these insights, GSA is launching a new consumer-facing marketing campaign in 2026 built around the tagline “Seafood You Can Trust.” The phrase was one of the top-chosen taglines by consumers across all surveyed countries—a testament to its clarity and resonance.
“Our chosen campaign tagline, Seafood You Can Trust, was one of the top chosen taglines by consumers across all countries—a simple yet effective message,” said Elise Avallon, GSA’s marketing director. “We look forward to working with retail and food service partners, as well as BAP-certified producers, to bring this campaign to life.”
The campaign will leverage the survey’s findings to meet consumers where they are—on product packaging, through trusted voices, and with straightforward messaging that cuts through the noise. By emphasizing safety, responsibility, and credibility, the campaign aims to make it easier for consumers to choose seafood that aligns with their values.
Why This Matters Beyond Marketing
The GlobeScan survey and the resulting campaign represent more than a branding exercise. They reflect a broader shift in how consumers think about food—not just as fuel or pleasure, but as a choice with consequences.
When consumers say they want to avoid irresponsible companies, they’re expressing a desire for accountability. When they trust certification labels, they’re signaling that third-party verification matters. And when they actively seek out eco-labeled products, they’re voting with their wallets for a food system that prioritizes sustainability alongside taste and affordability.
For producers, retailers, and food service operators, this research offers a roadmap. Consumers are ready to support responsible seafood—they just need clear, credible information to guide their choices. Certifications like BAP provide that clarity, and campaigns like “Seafood You Can Trust” amplify the message.
Getting Involved
GSA recently hosted a webinar providing an overview of the key findings from the GlobeScan study, which is available to view online. The organization is also inviting retail and food service partners, as well as BAP-certified producers, to get involved in the 2026 marketing campaign.
As the seafood industry continues to navigate challenges around sustainability, traceability, and consumer trust, initiatives like this demonstrate that transparency and credibility aren’t just good ethics—they’re good business.
About the Global Seafood Alliance
The Global Seafood Alliance is an international nonprofit organization dedicated to advancing responsible seafood practices through education, advocacy, and third-party assurance. The Best Aquaculture Practices (BAP) certification program is one of the most comprehensive and widely recognized aquaculture certification programs in the world.
Sources:
For more stories about the latest Food and Beverage news, whether it’s locally or globally, visit our Food & Drink section.
Interested in learning more about responsible seafood sourcing? Look for the BAP certification label next time you’re shopping for fish or seafood.
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Foodie News
America’s Test Kitchen Moves to Acquire Food52 Assets in Court-Supervised Sale
America’s Test Kitchen has agreed to acquire certain Food52 assets through a court-supervised Chapter 11 process, with ATK also providing proposed DIP financing.
America’s Test Kitchen (ATK) is positioning itself to take over key Food52 assets as the popular food and lifestyle brand restructures under Chapter 11—an announcement that signals a major shakeup (and possible reset) in the culinary media world.
In a news release dated Dec. 30, 2025, ATK confirmed it has entered into an agreement to acquire certain assets of Food52, Inc. through a court-supervised bankruptcy process. The proposed deal is subject to bankruptcy court approval and would unite two well-known media brands with loyal audiences and distinct editorial identities.
What’s happening: a Chapter 11 process with ATK as “stalking horse” bidder
Food52, Inc. has filed a voluntary petition for Chapter 11 relief in the United States Bankruptcy Court for the District of Delaware. The filing is designed to facilitate an auction sale of substantially all of the company’s assets.
ATK is serving as the proposed “stalking horse” bidder—meaning it’s setting an initial benchmark offer that can be topped by other bidders in the auction process. In bankruptcy sales, stalking horse bids can help establish deal structure and price expectations while keeping the process moving.
DIP financing: keeping Food52 operating during bankruptcy
Alongside the acquisition agreement, Food52 has also reached an agreement with ATK for new capital via a debtor-in-possession (DIP) financing facility. If approved by the court, the DIP financing is expected to provide enough liquidity for Food52 to continue operating during the Chapter 11 case.
That matters for readers and customers because it suggests Food52’s day-to-day business—content, commerce, and community—aims to continue without an immediate shutdown while the sale process plays out.
What the CEOs are saying
ATK CEO Daniel Suratt framed the move as both a growth opportunity and a bet on Food52’s brand equity.
“We are delighted at the opportunity to acquire the Food52 brand assets and to grow this iconic brand that audiences love,” Suratt said, adding that ATK believes Food52 “remains a singular media property with a strong legacy.”
Food52 CEO Erika Ayers Badan emphasized the brand’s original mission—food, design, and community—and pointed to ATK’s reputation as a steady hand in culinary media.
“From the beginning, Food52 aspired to build a place where great food, thoughtful design and a deeply engaged community could live together,” Ayers Badan said. “We are excited at the prospect of bringing this into the future with the help of America’s Test Kitchen.”
Why this deal is a big moment in foodie media
ATK and Food52 have long served overlapping audiences—home cooks who care about good recipes and good storytelling—but they’ve done it with very different strengths.
- America’s Test Kitchen is known for rigorous testing, technique-first instruction, and a deep bench of editors and test cooks across TV, magazines, cookbooks, podcasts, and digital subscriptions.
- Food52 has built a reputation around distinctive storytelling, design-forward lifestyle content, and a community-driven approach that blends editorial with commerce.
If the acquisition is approved, the big question becomes how those strengths get combined: Does Food52 become more test-kitchen structured? Does ATK expand further into lifestyle and product storytelling? Or does ATK keep Food52’s voice intact while stabilizing the business behind it?
What happens next
Food52 is expected to file customary “First Day” motions as part of the restructuring process—standard requests that help a company maintain normal operations early in a bankruptcy case.
For now, the acquisition remains pending court approval and the auction process. But the headline is clear: ATK is making a serious play for Food52’s assets, and the outcome could reshape what readers see (and shop) across one of the internet’s most recognizable food brands.
About the companies (as stated)
America’s Test Kitchen, founded in 1992, is a multi-platform culinary media company producing TV series including America’s Test Kitchen, Cook’s Country, and America’s Test Kitchen: The Next Generation, along with Cook’s Illustrated, cookbooks, the Proof podcast, FAST channels, short-form video, and its ATK Essential subscription.
Food52 Inc. is the parent company of Food52, Schoolhouse, and Dansk, spanning food, home, and lifestyle content and commerce.
Sources: PR Newswire – “America’s Test Kitchen Under Contract for Food52, Inc. Assets” https://www.prnewswire.com/news-releases/americas-test-kitchen-under-contract-for-food52-inc-assets-302650783.html
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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News
Major Popeyes Franchisee Sailormen Files for Chapter 11 — What It Means for Restaurants and the Economy
Sailormen Inc., a major Popeyes franchisee operating 130+ locations in Florida and Georgia, filed for Chapter 11 on Jan. 15, 2026 amid rising costs and heavy debt. Many restaurants are expected to remain open as restructuring continues.
A major Popeyes Louisiana Kitchen franchise operator is heading to bankruptcy court — but the headline does notmean Popeyes corporate is filing, or that every restaurant involved is about to close.
Sailormen Inc., a Miami-based Popeyes franchisee that has operated in the system since 1987, filed for Chapter 11 bankruptcy protection on Jan. 15, 2026. The company operates more than 130 Popeyes locations across Florida and Georgia (some industry coverage puts the count at 136), making it one of the chain’s largest franchise groups in the region.
Franchisee filing, not a Popeyes corporate bankruptcy
This case involves Sailormen (the operator) — not Popeyes corporate and not parent company Restaurant Brands International.
In a message referenced in industry reporting, Popeyes leadership said Sailormen’s filing does not reflect the overall health of the Popeyes brand, and that a large majority of Sailormen’s restaurants are expected to remain open while the company restructures.
What pushed Sailormen into Chapter 11
Court-related summaries and industry coverage point to a familiar mix of pressures hitting restaurant operators:
- Inflation and higher operating costs (food, labor, and day-to-day expenses)
- Higher borrowing costs as interest rates climbed
- Liquidity strain, including reports of falling behind on rent and facing pressure from landlords and vendors
- Legal disputes, including vendor-related claims tied to unpaid balances
The failed store sale that worsened the situation
One key detail: Sailormen reportedly tried to sell 16 Georgia restaurants to stabilize finances. That deal fell through, and the company remained responsible for lease guarantees tied to those locations — a liability that can linger even if other stores are performing.
The debt and the lender pressure
Industry reporting describes Sailormen as carrying a heavy debt load — cited at about $130 million overall.
More detailed figures cited in coverage include:
- Over $112 million in unpaid principal loan balance
- Over $17 million in accrued interest and fees
Reporting also points to pressure from BMO (BMO Bank), described as Sailormen’s largest lender. In December 2025, BMO reportedly sought to appoint a receiver, a move that can displace management and take control of a company’s assets. Sailormen’s Chapter 11 filing allows the company to continue operating as a debtor-in-possession while it attempts to reorganize.
Why this matters for “Food” and “Our Economy”
This isn’t just a Popeyes story — it’s a snapshot of what happens when restaurant operators face higher costs, value-conscious consumers, and more expensive debt at the same time.
Chapter 11 is designed to reorganize a business, not automatically liquidate it. For customers, the near-term impact may be limited if most locations stay open.
STM Daily News will follow this story as it develops, including any updates on store operations, restructuring plans, and potential sales of locations.
Sources
- Restaurant Business: “A big Popeyes franchisee files for bankruptcy” https://restaurantbusinessonline.com/financing/big-popeyes-franchisee-files-bankruptcy
- Restaurant Dive: “Large Popeyes franchisee files for Chapter 11” https://www.restaurantdive.com/news/popeyes-frachisee-sailormen-files-chapter-11-bankruptcy-protections/809854/
For more food business headlines and how they connect to the real economy, follow STM Daily News.
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Local Business
Southern California’s Grocery Store Secret: Some Ralph’s Will Fry Your Fish
Some Ralph’s locations in Southern California will fry fish purchased at the seafood counter. Influencers and shoppers explain how it works.
In Southern California, a surprising grocery store perk is quietly gaining attention online: select Ralph’s Supermarket locations will fry fresh fish for customers who buy it at the seafood counter. What was once a local tip has now turned into a social media talking point, with shoppers sharing firsthand experiences of walking out of Ralph’s with hot, freshly fried fish.
A Viral Discovery at the Seafood Counter
Food influencers and everyday shoppers on Instagram and TikTok have been buzzing about the discovery. In one widely shared video, an influencer visits a Southern California Ralph’s location where a sign posted at the seafood and meat department confirms the service. During that visit, the creator purchased three types of fish — tilapia, salmon, and catfish — all fried on-site after purchase.
The video sparked curiosity and excitement, with viewers surprised to learn that a traditional grocery store could double as a take-home fish fry. Many commenters noted they had lived near Ralph’s for years without realizing the service existed.
Influencers and Shoppers Are Spreading the Word
Social media creators have played a major role in bringing attention to the trend. Multiple Instagram Reels and TikTok videos show shoppers ordering fried catfish or tilapia directly from the seafood counter, often tagging Ralph’s or encouraging followers to “try this at your local store.”
One creator publicly thanked another influencer for “putting everyone on” to the Ralph’s fish fry option, while others documented taste tests, calling the fish crispy, well-seasoned, and an easy dinner solution without the mess of frying at home.
Not Just Social Media — Locals Confirm It’s Real
Community discussions back up the influencer claims. Southern California shoppers on neighborhood forums and Reddit threads report that certain Ralph’s locations in areas like Burbank, Torrance, and Orange County have been offering this service for years.
Some locations reportedly display signs at the seafood counter letting customers know they’ll fry fish purchased in-store. Others rely on word-of-mouth, with longtime employees known for frying custom catfish or other selections when staffing and equipment allow.
Why This Isn’t at Every Ralph’s
It’s important to note that this is not an official, chain-wide Ralph’s or Kroger policy. The service appears to be location-specific, depending on factors like available fryers, staffing, and store management decisions. That’s why some shoppers swear by it, while others have never seen it offered at their local store.
Employees and customers alike recommend calling the seafood department ahead of time to ask if fish frying is currently available. Fryers may not be running all day, and availability can vary by shift.
A Budget-Friendly Dinner Hack
For many shoppers, the appeal is obvious. Buying fresh fish at grocery store prices and having it cooked on-site offers a convenient alternative to takeout. It’s especially popular for catfish, tilapia, and salmon — all commonly mentioned in influencer videos and customer stories.
As grocery prices and restaurant costs continue to rise, this unofficial Ralph’s perk has become a clever food hack for Southern California residents looking for quality, convenience, and value.
The Bottom Line
Yes — some Ralph’s locations in Southern California really will fry your fish. While it’s not advertised company-wide, social media influencers, longtime shoppers, and local communities all point to the same conclusion: if your store has the setup and the staff, you might just walk out with freshly fried seafood.
The key is simple: ask at the seafood counter or call ahead. You might discover your neighborhood Ralph’s has been hiding a fish fry in plain sight.
Editor’s Note: This service is not officially advertised by Ralph’s or its parent company Kroger. Availability varies by location and may depend on staffing, equipment, and time of day. Customers are encouraged to contact their local Ralph’s seafood department directly to confirm whether fish frying is currently offered.
Related Articles & Community Posts
Here are some links where people discuss specific Ralph’s locations frying fish at the seafood counter — great for context and reader exploration:
- Is there a Ralph’s in Burbank that fries fish? (Reddit discussion) — Shoppers point out that the Ralph’s on San Fernando Blvd and the one near Victory & Buena Vista have been mentioned as offering fish frying. [oai_citation:0‡Reddit](https://www.reddit.com//r/burbank/comments/1qdqq93/is_there_a_ralphs_in_burbank_that_fries_fish/?utm_source=chatgpt.com)
- Ralph’s fresh fried fish? (Reddit Orange County thread) — A commenter notes that a longtime employee in Cypress (near Ball and Bloomfield) has been making custom catfish nuggets for customers. [oai_citation:1‡Reddit](https://www.reddit.com//r/orangecounty/comments/1qeir06/ralphs_fresh_fried_fish/?utm_source=chatgpt.com)
- Blog post: Ralphs fry fish at the seafood department? — A recent blog recounts discovering this option and encourages calling around to find which locations offer it. [oai_citation:2‡The Accidental Saver in San Diego](https://theaccidentalsaverinsandiego.blogspot.com/2026/01/ralphs-fry-fish-at-seafood-dept-on.html?utm_source=chatgpt.com)
- Ralphs: Fish fried for FREE (The Penny Wise Mom) — A classic consumer blog recounting a family’s experience having fish fried while they shopped. [oai_citation:3‡ThePennyWiseMom](https://thepennywisemom.wordpress.com/2011/04/02/ralphs-fish-fried-for-free/?utm_source=chatgpt.com)
These links offer both community chatter and firsthand stories that provide deeper context on how this “unofficial” service has been discussed online.
More Food & Drink Coverage from STM Daily News
Looking for more food news, grocery trends, and dining discoveries? Visit the Food & Drink section of STM Daily News for the latest stories on restaurants, food culture, consumer trends, and what people are really eating across Southern California and beyond.
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