Food and Beverage
COORS LIGHT TURNS CASE OF THE MONDAYS INTO NEW LIMITED-TIME PACKAGING FOR THE BIG GAME
New Limited-Time “Mondays Light” Packaging Will Be Available at Retailers Nationwide
CHICAGO /PRNewswire/ — For football fans, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed. With the season coming to an end 60% of Americans and Canadians admit they’re likely to have a ‘Case of the Mondays’ after the Big Game, according to a recent survey conducted by Talker Research*.
Now, Coors Light is turning a Case of the Mondays into a literal case of beer with Mondays Light, new limited-time packaging from Coors Light designed to bring chill to one of the worst Mondays of the year—the day after the Big Game.
Mondays Light 12-packs will be available at retailers nationwide for purchase, featuring a bold, Mondays Light-branded design that’s as refreshing as the Rocky Mountain-cold Coors Light inside.
On Monday the 13th, Coors Light experienced its own case of the Mondays when the brand released a series of ads that mistakenly spelled “refreshment” as “refershment,” giving a playful nod to the kind of mishaps Mondays are notorious for.
“Let’s face it: the Monday after the Big Game takes ‘Case of the Mondays’ to a whole new level,” said Marcelo Pascoa, Vice President of Marketing at Coors Light. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on one of the worst Mondays of the year.”
A survey conducted by Talker Research in partnership with Coors Light* revealed that Mondays are generally unpopular, with 76% of respondents preferring other days of the week. However, 41% singled out the Monday following game day as one of the worst of the year. For many football fans, the dread stems from staying up late (50%) and facing work the next day after an exhilarating game (46%). For others, the letdown is tied to the sport itself: 36% lament that it marks the end of football season, while 18% miss watching their favorite teams in action.
For the third year in a row, Coors Light is returning to the Big Game. This year’s 30-second spot for the Big Game is developed by Mischief @No Fixed Address. Additional campaign details will be revealed in the weeks leading up to the game.
In addition to purchasing these 12 packs ahead of the Big Game, Coors Light fans will also have a chance to win a case with limited-time packaging** on us**, right in time for the Monday after the Big Game. For more information on Mondays Light and sweepstakes details, visit CoorsLight.com/Mondays and @CoorsLight on Instagram.
*Conducted by Talker Research on behalf of Coors Light. Survey methodology: Talker Research surveyed 3,000 respondents 21 and older who will watch the 2025 Big Game (1,500 Americans + 750 English-speaking Canadians + 750 French-speaking Canadians); the survey was commissioned by Coors Light and administered and conducted online by Talker Research between Dec. 16 and Dec. 31, 2024.
** NO PURCHASE NECESSARY. Promotion starts on 2/9/25 after Coors Light ad airs on/about 7:30 PM ET and ends on 2/10/25 at 2:59 AM ET. Open only to legal residents of 50 U.S. (D.C.) who are 21 years or older. Click Here for Official Rules, including how to enter, free method of entry, odds, prize details, and restrictions. Void where prohibited. Case of the Mondays awarded as a $14 payment.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
SOURCE Coors Light
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Food and Beverage
Why restaurant self-service kiosks can actually result in customers ordering less food
Last Updated on March 21, 2026 by Daily News Staff
Lu Lu, Temple University and Wangoo Lee, Hong Kong Polytechnic University
When restaurant customers order from self-service kiosks while a line forms behind them, they feel rushed, prompting them to buy less and stick to familiar items instead of browsing for something new, according to a recent study we published.
self-service kiosks
We found that businesses can reduce this pressure and increase satisfaction by revamping their system so that a single line of waiting customers leads to multiple kiosks. That way, customers feel less rushed because they aren’t the only ones who may be holding up the line.
We are experts in food and beverage marketing who research self-service technology. In recent years, many restaurants have adopted automated technology to streamline the menu ordering process and address staffing shortages. This ultimately gives customers more control over ordering, but an unintended consequence of this has seemed to be that it also makes them feel more responsibility for keeping the line that forms behind them moving, leading to rushed orders.
To understand what’s going on, we conducted three experiments in which we asked hundreds of participants to imagine waiting in line at a restaurant in a variety of scenarios. We found that most people do in fact feel pressured to order quickly when there’s a queue behind them. This resulted in hasty decisions and lower overall spending.
But we also found that retailers can mitigate this in one of two ways: by creating a single line serving several kiosks or by showing a pop-up message on the kiosk interface stating that the business takes full responsibility for any service delays during menu orders.
Our research reveals the social dynamics at play in do-it-yourself ordering and we believe offers valuable implications for designing a more effective and customer-friendly self-service process. It also alerts restaurant owners to the potential unintended consequences of switching to automated technology.
Lu Lu, Associate Professor of Sport, Tourism and Hospitality Management, Temple University and Wangoo Lee, Assistant Professor, Hong Kong Polytechnic University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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Foodie News
S.Pellegrino Young Chef Academy Competition Launches Its Seventh Edition
The S.Pellegrino Young Chef Academy Competition invites chefs under 30 to apply between February 16 and June 9, 2026. This competition emphasizes technical skill, creativity, and personal belief, serving as a platform for mentorship and visibility in fine dining. Winners receive guidance from renowned chefs, enhancing their culinary journeys.
Last Updated on March 20, 2026 by Daily News Staff
If you’re a chef under 30 with a dish that says something real about who you are, S.Pellegrino is officially calling.
The S.Pellegrino Young Chef Academy Competition has launched its seventh edition, opening applications worldwide starting February 16. The program is designed to identify and support the next generation of culinary talent—not just with a trophy at the end, but with mentorship, visibility, and a pathway into the global fine-dining conversation.
Applications are open for four months, closing June 9, 2026, through the official platform at sanpellegrinoyoungchefacademy.com.
More than a contest: a platform for young chefs
S.Pellegrino positions the Young Chef Academy as more than a competition. It’s a development pipeline—a way to help emerging chefs sharpen their voice, pressure-test their ideas, and connect with influential figures in gastronomy.
The Academy emphasizes three core judging elements throughout the process:
- Technical skill
- Creativity
- Personal belief
That last piece matters. This isn’t only about executing a perfect plate—it’s about what you stand for as a chef, and how that shows up in your food.
How the competition works
The competition divides applicants into 15 regions, with selections supported by ALMA, the International School of Italian Culinary Arts.
Here’s the flow:
- Applications open (Feb. 16 to June 9, 2026)
- Shortlisted candidates are selected within each region
- Chefs compete in 15 Regional Finals
- Regional winners advance to the Grand Finale
At the Grand Finale, finalists present their dishes to an international jury of renowned chefs.
Alongside the main title, participants can also compete for three collateral awards that recognize:
- Social responsibility
- Connection to culinary heritage
- Expression of personal belief through food
New this edition: mentorship that extends beyond the finale
One of the most interesting updates this year is a new mentorship initiative, aimed at reinforcing the Academy’s long-term commitment to supporting chefs beyond the competition cycle.
As part of that initiative, Ardy Ferguson (Global Winner of the 2024–25 edition) will complete a dedicated mentorship experience, spending three weeks working alongside two internationally recognized chefs who served on the previous jury:
- Julien Royer (Odette, Singapore)
- Jeremy Chan (Ikoyi, London)
Ferguson described the Academy as a career-shaping experience, noting that the continued learning opportunity is a way to keep pushing his craft and build on what the program offers.
Royer and Chan both emphasized what the competition is really testing: not only skill, but conviction—the ability to refine a vision and cook with individuality under pressure.
What applicants need to submit
To apply, chefs under 30 are invited to submit a signature dish that reflects:
- Personal belief
- Technical skill
- Creativity
If you’ve been building a dish that tells your story—your background, your values, your obsession, your point of view—this is the moment the competition is designed for.
Key dates and link
- Applications open: February 16, 2026
- Applications close: June 9, 2026
- Apply / learn more: https://www.sanpellegrinoyoungchefacademy.com/
Source: PRNewswire
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Recipe of the Week
Creative Cupcakes to Complete Your Easter Feast
The Chocolate Easter Egg Cupcakes bring joy to post-Easter gatherings with a moist cake, creamy frosting, and delightful chocolate candies. The recipe, requiring a 30-minute prep and 15-minute cook time, offers a treat for chocolate lovers. For more dessert ideas, visit Culinary.net.

(Feature Impact) Once the Easter baskets are put away and the main course is cleared from the kitchen, you can liven up the dessert table or send guests off with a thoughtful treat thanks to these Chocolate Easter Egg Cupcakes. Moist cake, creamy frosting and chocolate-coated candies combine for a seasonal sweet that’s sure to impress.
To find more dessert ideas that satisfy chocolate lovers – and all your loved ones – visit Culinary.net.
Chocolate Easter Egg Cupcakes
Recipe adapted from A Classic Twist
Prep time: 30 minutes
Cook time: 15 minutes
Cupcakes:
- 1 cup all-purpose flour
- 1 cup sugar
- 1/3 cup cocoa powder
- 1 teaspoon baking soda
- 1/2 teaspoon baking powder
- 1/2 teaspoon salt
- 1 egg, at room temperature
- 1/2 cup buttermilk, at room temperature
- 1/2 cup hot water
- 1/4 cup vegetable oil
- 1 teaspoon vanilla extract
Frosting:
- 3 sticks unsalted butter, softened and cubed
- 3 cups powdered sugar, sifted
- 2-3 tablespoons milk
- 1 teaspoon pure vanilla extract
- 1 pinch salt
- 2-3 drops brown food coloring
- egg-shaped chocolate-coated candies
- To make cupcakes: Preheat oven to 350 F. Line 12-cup muffin tin with cupcake liners.
- In bowl of electric mixer, sift flour, sugar, cocoa powder, baking soda, baking powder and salt.
- In medium bowl, whisk egg, buttermilk, water, vegetable oil and vanilla extract.
- Mix dry ingredients on low speed 1 minute. Add wet ingredients. Mix 2 minutes on medium speed and scrape sides and bottom of bowl. Mix 1 minute on medium speed.
- Divide evenly among cupcake liners.
- Bake 12-15 minutes, or until toothpick inserted in center comes out almost clean.
- Cool cupcakes on wire rack.
- To make frosting: Using paddle attachment of electric mixer, whip butter 8 minutes on medium speed until pale and creamy. Add powdered sugar, milk, vanilla extract and salt; mix on low speed 1 minute. Increase speed to medium and mix 6 minutes until frosting is light, creamy and fluffy. Add food coloring and whip 1 minute.
- Pipe frosting onto cupcakes and top with egg-shaped chocolate-coated candies.
Photo courtesy of Unsplash

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At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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