NEW YORK /PRNewswire/ — Leading squeezable pouch snack GoGo squeeZ® continues the momentum around its newest innovation, GoGo squeeZ® Active Fruit Blend with Electrolytes with an exciting new campaign, the ‘FUN-damentals,’ and a breaking partnership with trailblazing World Champion, Logan ‘Logistx’ Edra, all in service of taking the junk out of sports.

At a time when seriousness and social pressures are increasingly weighing down active lifestyles, the ‘FUN-damentals’ campaign puts a high-energy spotlight on the genuine joy of playing sports, being active and moving the way you love. The campaign reminds viewers to make fun the goal of staying active through a 30-second spot set to an original song called GET UP, written and performed for GoGo squeeZ® by Gen-Z Canadian rapper and actor, Connor Price. From pick-up basketball to pickleball to skateboarding and more, the spot shows how GoGo squeeZ® Active Fruit Blend with Electrolytes is a great sidekick to help replenish any active lifestyle.

GoGo squeeZ® continues the spirit of its ‘FUN-damentals’ campaign off-screen with a partnership with B-Girl and World Champion athlete, Logan ‘Logistx’ Edra, to encourage more people to give breaking, the “it” sport of summer, a try.  Breaking, with its dynamic energy and spirit, aligns perfectly with the ethos of the campaign, encouraging individuals to step out of their comfort zones and traditional sports to explore new avenues of excitement and self-expression.

“GoGo squeeZ® has been my go-to snack for years and I’m so excited to help introduce more people to the new GoGo squeeZ® Active with Electrolytes and to breaking,” said Edra. “I know athletes of all kinds can relate to the feeling of pressure in competitive environments. Both Breakin’ and GoGo squeeZ keep my journey fun and my spirit bright while dancing.”

The breaking athlete kicked off the partnership at the iconic Playground LA studio where she taught the fundamentals of the emerging sport that’s earning massive global attention and will take center stage this summer. Edra is further encouraging participation in the sport through a social media content series, teaming up with other breakers around the world, to help inspire fans to try the sport at home. Set to rapper Connor Price’s track Trendsetter, Edra and her fellow breakers will share their go-to breaking moves to encourage anyone to show off their moves along to the beat.

“Being active doesn’t have to be complicated. The ‘FUN-damentals’ campaign is a fantastic example of our GoGo squeeZ® objective to help simplify sports and turn physical activities into moments of fun and joy,” said GoGo squeeZ® Chief Marketing Officer Mark Anthony Edmonson. “We’re thrilled to partner with B-Girl, Logan Edra, and support the way she moves, especially as the sport’s audience widens this summer. From breakdancing to pick-up basketball, to a quick jog – the best way to stay active is to ensure you have fun while doing it.”  

GoGo squeeZ® Active with Electrolytes pouches are available at mass retailers (Kroger, Walmart, Target, Amazon) and grocers for an MSRP of $9.99 for a 10-count pack.   

About GoGo squeeZ
GoGo squeeZ® is on a mission to provide wholesome food solutions for kids of all ages and being responsible to our planet as they continue their everyday adventures! Since 2008, the brand has been the leading squeezable pouch made with fruit and other nutritious ingredients. GoGo squeeZ® makes on-the-go snacking nutritious and delicious with more than 30 varieties of squeezable fruit blends, Fruit & VeggieZ, YogurtZ, Happy CollectionZ, SmoothieZ, BIG, and Active product line. Each pouch is crafted with the highest quality ingredients. For more information visit www.gogosqueez.com. 

About MOM and the Bel Group
MOM was founded in 2006 following the merger of Mont Blanc and Materne, two companies with know-how in the French dairy and fruit dessert industries. Today, with its fruit and dairy pouches, GoGo squeeZ® is dedicated to offering fun snacking solutions made from the best of nature. It draws its success from its industrial know-how and its capacity to innovate and create snacking solutions based on high-quality raw materials. MOM has experienced outstanding growth in the last 10 years, consolidating its position as a snacking leader in several strategic geographies. The MOM’s parent company is the Bel Group, a five-generation, family-owned, company on a mission to provide healthier and more sustainable foods for all. Bel Group is a world leader in single-serving portion cheese, fruits, and cheese alternatives with a total of 30 iconic brands and presence in over 120 countries, employing 11,800 employees worldwide and serving better-for-you snacks to 418 million people every year. For more information visit www.momgroup.com and www.groupe-bel.com

SOURCE GoGo squeeZ

TORONTO /CNW/ – New research from The Salvation Army Canada finds that many Canadians continue to struggle to meet their basic needs with food affordability, inflation and housing security challenges persisting as top issues.

As one of the largest non-governmental direct providers of social services in Canada, The Salvation Army produces the biannual Canadian Poverty and Socioeconomic Analysis to better understand the attitudes, behaviours and experiences of Canadians on issues such as the availability of housing and food, general affordability and related health outcomes.

Due to overwhelming feedback from policymakers, news media and other stakeholders, The Salvation Army will now produce the Canadian Poverty and Socioeconomic Analysis twice a year, in the spring and fall. This will allow The Salvation Army to quantify the demand for ongoing social services provided and help the organization to better serve those in need.

The most recent research shows Canadians rank health care, inflation and food affordability as their top concerns. These findings are in line with The Salvation Army’s internal data, which reveal households that were inactive in reaching out for help are now active, and the number of new households seeking assistance, such as food, clothing, furniture and emergency housing, is on the rise.

The report finds that 26 percent of Canadians polled continue to be extremely concerned about having enough income to cover their basic needs, and that concerns around food security are on the rise. While seven percent of respondents said they recently accessed a food bank, food hamper or community meal program (up from six percent in October 2023), the percentage of first-time users is up sharply, to 61 percent compared to 43 Percent in October 2023.

“The increase in first-time users of food banks is an alarming indicator of the conditions that many Canadians are facing,” said Lt-Colonel John Murray, territorial secretary for communications, The Salvation Army in Canada and Bermuda. “We often find that when people show up at a food bank it can be the tip of the iceberg for additional issues they may be facing. The Salvation Army is committed to a holistic approach in supporting people through partnerships that help create a positive impact on individuals and families.”

The number of respondents who said they had skipped or reduced the size of at least one meal increased to 26 percent, up from 21 percent previously (October 2023). More Canadians also said they’d bought less nutritious food to save money and had reduced their grocery bill to pay for other necessities.

On financial issues, 72 percent of respondents described challenges managing limited financial resources in the past year, including cutting back on non-essential needs (59 percent), changing habits to save money (52 percent) and using savings or going into debt to afford basic needs (36 percent).

“Despite easing inflation numbers, life is still difficult for many Canadians,” said Murray. “Food insecurity is just one symptom facing people today. At The Salvation Army, our vision is to reduce barriers and address the root causes of poverty, working together with people to achieve their goals in overcoming them.”

Last year, more than three million visits were made to The Salvation Army in Canada and Bermuda for assistance, including 2.1 million visits for food, clothing or practical help, 438,000 visits for Christmas food hampers and toys, and 3.2 million community meals.

Survey Methodology:

This report contains findings from research conducted by Edelman Data & Intelligence on behalf of The Salvation Army to uncover Canadians’ attitudes and experiences with poverty and related socioeconomic issues.

The study was conducted March 11-14, 2024, among a nationally representative sample of 1,515 Canadians who are members of the online Angus Reid Forum, balanced and weighted on age, gender and region. Note: Canadians living in Yukon, Northwest Territories and Nunavut were not included in the survey.

For comparison purposes only, a probability sample of this size would carry a margin of error of +/- 2.5 percentage points, 19 times out of 20. And, where a margin of error is not available, the research department provides a comparable one so that the audience can have some context to the value of the poll.

About The Salvation Army:

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and in more than 130 countries around the world. Its community and social service activities include: hunger relief for individuals and families through food banks and feeding programs; shelter for people experiencing homelessness and support for those needing housing; rehabilitation for those struggling with substance-use recovery; long-term care and palliative care; Christmas assistance, such as food hampers and toys; after-school programs, camps and school nutrition programs for children and youth; and life-skills classes, such as budgeting, cooking for a family, and anger management. When you give to The Salvation Army, you are investing in the future of people in your community. 

News releases, articles and updated information can be found at https://salvationarmy.ca/
A list of regional media representatives can be found at: https://salvationarmy.ca/news-and-media/media-contacts/

SOURCE The Salvation Army

CAMDEN, N.J. /PRNewswire/ — Pickle lovers, rejoice! Fans asked, and Goldfish^® answered in the most dillicious way. America’s favorite fish-shaped cracker is introducing a new limited-edition Goldfish Spicy Dill Pickle cracker. The new flavor is the perfect balance of tangy dill pickle with the spicy kick of red chili peppers on Goldfish Original crackers.

“Fan passion for new Goldfish flavors is a constant source of inspiration for us,” said Janda Lukin, SVP and Chief Marketing Office of Campbell’s Snacks. “Overwhelming demand on social media and even a petition for a pickle flavor fueled the creation of our new Spicy Dill Pickle cracker. This delicious and craveable summer snack is sure to satisfy Goldfish and pickle enthusiasts alike.”

With over 300 million pickle related posts on TikTok¹ and 53 million Americans requesting extra spice², Goldfish Spicy Dill Pickle flavor crackers combine flavor and fandom with its latest limited-edition cracker. Spicy Dill Pickle joins a long line of delicious, limited offerings including Goldfish OLD BAY seasoned crackers, Goldfish Hello Kitty^® strawberry shortcake flavored grahams, Goldfish Elf™ maple syrup flavored grahams and more.

Available for a limited time only, grab this wow-worthy flavor for a summer gathering or to get you out of an afternoon hunger pickle. Goldfish Spicy Dill Pickle flavored crackers are the perfect snack and are available for a limited time in national retailers starting this June for an SRP of $3.69. For more information on Goldfish crackers, visit https://www.pepperidgefarm.com/product-categories/goldfish-crackers/.

¹ Source: TikTok, May 2024
² Source: Grubhub, 2024

About Pepperidge Farm^® 
Pepperidge Farm^® is a leading brand of premium quality snacks, fresh bakery products, and frozen foods, founded in 1937, The Pepperidge Farm^® brand includes nearly 100 different snacks including over 30 varieties of Goldfish^® crackers and 65 varieties of cookies. The portfolio includes iconic Goldfish^® crackers, Milano cookies, and Pepperidge Farm Farmhouse Thin & Crispy cookies and more than 50 varieties of fresh baked breads including Pepperidge Farm Swirl, Farmhouse and Whole Grain and frozen Puff Pastry, Layer Cakes and Garlic Bread. Founded by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, wholesome bread for her allergy-afflicted son, Pepperidge Farm branded products are now in approximately 75 percent of homes nationwide. As of Fall 2022, all Pepperidge Farm signature paper bags are considered recyclable. For more information, visit www.pepperidgefarm.com or follow Pepperidge Farm on Instagram, Facebook and Twitter. For more about Campbell Soup Company visit www.campbellsoupcompany.com.

CONTACT: Nirmala Singh, nirmala.singh@zenogroup.com 

SOURCE Campbell Soup Company

https://stmdailynews.com/category/food-and-beverage