News

EASY SPIRIT AND DENISE AUSTIN SERVE COMFORT WITH A NEW PICKLEBALL SNEAKER

Published

2 months ago

July 22, 2023

Daily News Staff

NEW YORK /PRNewswire/ — Easy Spirit, the original women’s comfort footwear brand, partners with fitness icon, Denise Austin, to launch its first ever pickleball shoe, designed specifically for women. Easy Spirit has been delivering on the promise of making customer’s everyday a little lighter, softer, and they are now bringing that renowned made to move comfort to the court.

The Easy Spirit x Denise Austin Dilli court shoe features a shock absorbing cushioned footbed, reinforced stitched forefoot and a traction-dimpled outsole making the shoe comfortable, durable and supportive for stop-and-go movement. Additionally, the moisture wicking lining and a breathable soft leather upper make it the perfect shoe for women who love staying cool while comfortable on the court.

“We’re thrilled to be launching this new product,” said Marc Fisher, CEO of Marc Fisher Footwear. “We recognize that pickleball is a widely popular sport among women, and we wanted to create a shoe that brings our comfort to the court. We believe that the Dilli pickleball shoe will help women play their best game while staying comfortable and injury-free.”

As an avid pickleball player, Denise Austin, wanted to create a comfortable and stylish shoe that was specific to court sports. With more than 40 years of experience guiding and motivating women every day, Easy Spirit along with Denise Austin designed this Dilli court shoe knowing there are so many new people to the sport of pickleball how important it is to have the right shoes when playing.

“Not only are these shoes comfortable, cute and flexible, they provide support for all the lateral movements you make on a court, typical running/walking shoes are not going to cut it on the court for the type of moving you are doing in pickleball,” says fitness expert, Denise Austin.

The Dilli sneaker, part of Denise’s fall collaboration capsule launching this July, features high to low impact active footwear. This collection is designed to be another step in providing motivation through comfort and inspiring all women to live an active and healthy lifestyle.

“We will be supporting the collaboration through a full media buy including digital video, social advertising, direct mail, programmatic display, co-branded and influencer partnerships with the goal of attracting new customers who want to be comfortable while playing their growing court sports like pickleball and paddle,” says Shanya Perera, SVP of Marketing & PR Marc Fisher Footwear.

For more information, or to purchase Easy Spirit x Denise Austin Dilli shoes, visit https://easyspirit.com/collections/denise-austin/products/denise-austin-dilli-walking-shoes-in-white-leather-e-dilli-whi01

The Easy Spirit x Denise Austin footwear collection will be sold at Macy’s, Zappos, HSN Nordstrom and other major retailers.

ABOUT THE BRAND:
Easy Spirit has been a leader in women’s comfort footwear solutions for over 35 years. With a legacy rooted in creating simple solutions, the story of Easy Spirit has always been one of innovative thinking. Women have evolved and so have we. Now, more than ever, we know it’s about more than just shoes. Being comfortable in your own skin and making life easier is what matters most. Today, we continue our mission – we are makers of shoes and experiences that are all about making life easy for all women. As each woman has her own unique footprint, our shoes are designed in a range of sizes and widths, with support and benefits for all.

ABOUT DENISE AUSTIN:
A pioneer in the fitness industry for 40 years, best-selling author, social influencer, 2022 Sports Illustrated Swimsuit Runway Model, and creator of Fit Over 50 Magazine, Denise Austin is a champion for women who aspire to be healthy, active and vital at every stage of life. Denise’s trademark zest for life, positive outlook and authentic attitude have endeared her to million of fans across the country and helped make her a leader in the fitness industry. Denise actively works to help women reach their goals, no matter their age or fitness level.

SOURCE Easy Spirit

Daily News

Pickleball in California Sees Unprecedented Growth: Investment Needed

California’s pickleball surge necessitates investment in courts to meet demand and sustain growth.

Published

22 hours ago

September 27, 2023

Michael J Sliwa

Pickleball, the popular paddle sport, is experiencing unprecedented growth in California. According to the recently released 2023 State of Pickleball: Participation & Infrastructure Report by Pickleheads and The Sports & Fitness Industry Association (SFIA), the state will need to build a staggering 3,748 courts at a cost of $131.2 million to meet the increasing demand over the next 5-7 years.

The report also reveals that California currently has only 0.67 dedicated pickleball courts per 10,000 people, which is 45% below the national average. In fact, the state ranks 41st in the nation in terms of dedicated court coverage per capita. These figures highlight the urgent need for investment in pickleball infrastructure to keep up with the sport’s meteoric rise.

Brandon Mackie, Co-founder and COO of Pickleheads, emphasizes the significance of this growth, stating, “Pickleball continues to grow at an unprecedented rate in California. Our estimates show the state will need to invest $131M in courts over the next 5-7 years. This represents an exciting challenge for both public and private enterprises in California.”

Pickleheads, the leading online platform for pickleball, has been instrumental in compiling comprehensive data on pickleball courts across the country. Their database currently includes 51,937 courts across 12,081 facilities in the U.S.

To gain further insights into the state of pickleball and its infrastructure, the 2023 State of Pickleball: Participation & Infrastructure Report can be purchased on pickleheads.com for $350.

As pickleball’s popularity continues to soar, the investment and expansion of pickleball facilities in California will play a crucial role in meeting the growing demand and ensuring players have ample opportunities to enjoy the sport.

SOURCE Pickleheads

Daily News

Dink Ninja Paddle Review: High-Quality Performance!

“Discover the Dink Ninja Paddle’s high-quality performance in our review! Elevate your pickleball game with this top-notch equipment.

Published

23 hours ago

September 27, 2023

Rod Washington and Michael J Sliwa

“Dink Ninja Paddle Review: Slicing and Dicing Its Way to High-Quality Performance!”

In a recent episode of Sleeves Senior Pickleball Report, renowned host Mike Sliwa took on the challenge of reviewing the Dink Ninja 🥷White Hot Edition 🔥 Carbon Paddle. Known for his expertise and insightful analysis, Mike left no stone unturned as he explored the paddle’s features and performance.

The Dink Ninja paddle boasts an 18k Carbon Fiber face that delivers an impressive combination of power, spin, and accuracy. Its dual layer PP honeycomb core, coupled with a flexible paddle surface, provides an unmatched touch, allowing players to execute precise shots with ease. With a thickness of 16mm, this paddle offers increased power for those aggressive shots on the court.

What sets the Dink Ninja apart is its proprietary textured surface, which effortlessly generates impressive ball spin. Mike Sliwa couldn’t help but be impressed with the paddle’s ability to enhance his game and take it to the next level.

If you’re looking to elevate your pickleball game, the Dink Ninja 🥷White Hot Edition 🔥 Carbon Paddle might just be the game-changer you need. Don’t miss out on this incredible paddle that slices and dices its way to high-quality performance.

Discover everything you need to know about the legendary Dink Ninja paddle by clicking the link below.

https://dinkninjas.com/products/dink-ninja-carbon-paddle

Automotive

Hyundai 2024 Santa Cruz: Best Urban Pickup by Cars.com

“Hyundai’s 2024 Santa Cruz named Best Urban Pickup by Cars.com, blending adventure with practicality.”

Published

1 day ago

September 27, 2023

Hal Machina

Hyundai’s 2024 Santa Cruz has been named the Best Urban Pickup by Cars.com in their Pickup Truck Buying Guide. The Santa Cruz impressed Cars.com’s editors with its ability to combine adventure and practicality, as well as its range of desirable features. Ricky Lao, the director of product planning at Hyundai Motor America, expressed gratitude for the recognition and emphasized the brand’s commitment to innovative design, powerful drivetrains, driver convenience, and advanced safety features.

*The 2023 Hyundai Santa Cruz Night Edition photographed in Irvine, Calif., Aug. 18, 2022.*

According to Aaron Bragman, Cars.com’s Detroit Bureau Chief, the Hyundai Santa Cruz is the ideal truck for urban environments. Its sleek and compact design, lockable hard-top tonneau cover, and comfortable ride make it a dream for city dwellers. Additionally, its Surround View Monitor makes parallel parking on narrow city streets a breeze.

To receive a Cars.com Top Pick designation, vehicles must demonstrate solid fuel economy, capability, and value. For pickup trucks, payload and towing capacities are also considered. Moreover, practical attributes that cater to family needs are taken into account, as many pickups are used for this purpose.

Cars.com Inc. is a leading automotive marketplace platform that connects car shoppers with sellers through digital solutions. Hyundai Motor America focuses on “Progress for Humanity” and offers a technology-rich lineup of cars, SUVs, and electrified vehicles to U.S. consumers. In 2022, Hyundai’s dealers sold over 724,000 vehicles in the U.S., with a significant portion produced at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.

Source: Hyundai