Beverages
GHOST® and FaZe Clan™ Team Up to Help GNC Expand Its Gaming Products Portfolio
GNC grows gaming assortment with two new “FAZE POP™” flavor products coming March 2
PITTSBURGH /PRNewswire/ — GNC and GHOST® are no strangers to coming up with epic collabs that disrupt the category and get consumers hyped for new products. Now, together with FaZe Clan, the lifestyle and media platform rooted in gaming and internet culture, the three brands are helping GNC’s gaming product category to boom with the launch of two new products in a unique GHOST® x FAZE CLAN™ “FAZE POP™” flavor. “FAZE POP™” is available in both GHOST® GAMER and GHOST® ENERGY product lines. Introducing new ways to fuel gaming, these products have a combination of brain-boosting nootropics, natural energy, epic flavors, and a stacked, transparent formula – now available in both powder and ready-to-drink formats.
“Gamers are athletes that need wellness, energy, and hydration support to power through marathon sessions without jeopardizing playing time and results,” said Kevin Maloberti, VP, Merchandising, GNC. “As we broaden our gaming assortment, we want to propel both GNC and GHOST® forward as top choices for consumers and are excited to get in front of the FaZe gaming community with the latest products from our brands.”
After launching nearly half a dozen new products with GNC in the last year, GHOST® is jumpstarting 2023 with the launch of the two GHOST® x FAZE CLAN™ “FAZE POP™” offerings.
“As longtime fans of FaZe and GNC this new product collab is something we’re pumped about,” said Dan Lourenco, Co-founder and CEO, GHOST®. “Summer will be here before we know it and the ‘FAZE POP™’ flavor in these products is a great way to get ready.”
This collab is also FaZe Clan’s first foray into GNC.
“This partnership with GNC and GHOST® solidifies that gamers belong in the same realm with hard-hitting athletes because the synergies are unmistakable – and we all can use these new products to power us towards our goals,” said Adam Bauer, FaZe Clan’s Senior Vice President of Partnerships.
To learn more about GNC, please visit www.gnc.com. To learn more about GHOST®, visit https://www.ghostlifestyle.com/. To learn more about FaZe, visit https://fazeclan.com/.
About GNC
GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions consumers need to live mighty, live fit, and Live Well.
The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com.
About GHOST®
GHOST® is a lifestyle brand of dietary supplements, sports nutrition products, energy drinks, and apparel. GHOST® is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, global distribution, immersive content, key influencer partnerships, and authentic collaborations with many of the world’s leading flavor brands including OREO®, CHIPS AHOY!®, SOUR PATCH KIDS®, SONIC®, WARHEADS®, SWEDISH FISH®, and Welch’s®. GHOST® products can be found at GNC, ghostlifestyle.com and select global retailers in over 40 countries. For more information visit ghostlifestyle.com or connect with the brand on Instagram, Twitter, TikTok, or Twitch.
ABOUT FAZE HOLDINGS INC.
FaZe Holdings Inc. (“FaZe Clan”), is a digital-native lifestyle and media platform rooted in gaming and internet culture, reimagining traditional entertainment for the next generation. Founded in 2010 by a group of kids on the internet, FaZe Clan was created for and by gamers and today operates across multiple verticals with transformative content, tier-one brand partnerships, a collective of notable talent, and fashion and consumer products. Reaching over 500 million followers across social platforms globally, FaZe Clan delivers a wide variety of entertainment spanning video blogs, lifestyle and branded content, gaming highlights and live streams of highly competitive gaming tournaments. FaZe Clan’s roster of more than 100 influential personalities consists of engaging content creators, esports professionals, world-class gamers and a mix of talent who go beyond the world of gaming, including NFL star Kyler “FaZe K1” Murray, LeBron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat”, Offset aka “FaZe Offset” and Snoop Dogg aka “FaZe Snoop.” Its gaming division includes 13 competitive esports teams who have won 37 world championships. The content of any website referenced or hyperlinked in this communication is neither incorporated into, nor part of, this communication. For more information, visit www.fazeclan.com, investor.fazeclan.com and follow FaZe Clan on Twitter, Instagram, YouTube, TikTok, and Twitch.
FORWARD LOOKING STATEMENTS:
The information in this communication includes “forward-looking statements” pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of present or historical fact included in this communication, regarding the company’s strategy, future operations and financial performance, market opportunity prospects, plans and objectives of management are forward-looking statements. These forward-looking statements generally are identified by the words “budget,” “could,” “forecast,” “future,” “might,” “outlook,” “plan,” “possible,” “potential,” “predict,” “project,” “seem,” “seek,” “strive,” “would,” “should,” “may,” “believe,” “intend,” “expects,” “will,” “projected,” “continue,” “increase,” and/or similar expressions that concern strategy, plans or intentions, but the absence of these words does not mean that a statement is not forward-looking. Such statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and are based on the management’s belief or interpretation of information currently available.
These forward-looking statements are based on various assumptions, whether or not identified herein, and on the current expectations of management and are not predictions of actual performance. Because forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions, whether or not identified in this communication, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Many factors could cause actual results and condition (financial or otherwise) to differ materially from those indicated in the forward-looking statements. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of the company. Forward-looking statements speak only as of the date they are made. While FaZe Clan may elect to update these forward-looking statements at some point in the future, FaZe Clan specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing FaZe Clan’s assessments as of any date subsequent to the date of this communication. Accordingly, undue reliance should not be placed upon the forward-looking statements.
SOURCE GNC
https://q5i.09c.myftpupload.com/category/food-and-beverage/
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expo
Exciting Collaboration: Ketone Labs & Blue Pacific Flavors Unite to Transform Functional Beverages at Expo West 2025!

PRNewswire
March 4-7, 2025, marks a momentous occasion in the world of innovation at Expo West, and we’re thrilled to share the exciting news about the strategic partnership between two pioneers: Ketone Labs and Blue Pacific Flavors. This collaboration aims to revolutionize the functional beverage landscape with the introduction of goBHB®-powered drinks, combining science-backed formulation with mouthwatering flavors.
What’s Buzzing at Expo West?
Set in the vibrant city of Anaheim, California, Expo West 2025 is the place to be for industry professionals and health enthusiasts alike. Visitors can look forward to an exclusive sneak peek at groundbreaking non-stimulant energy beverages that harness the power of goBHB®. These innovative drinks stand out by delivering clean, sustained energy without the jitters associated with caffeine or taurine.
The Power of goBHB®: Fueling a Healthier Future
At the core of this partnership is goBHB®, a game-changing innovation that promises to uplift our daily wellness routines. Here’s a breakdown of what makes these beverages stand out:
- Brain Health: The cognitive benefits of goBHB® are remarkable! It enhances mental clarity and focus, making it perfect for those long workdays or study sessions.
- Gut Health: With specially designed formulations that support the microbiome, these beverages are as much about feeling good on the inside as they are about revitalizing your energy levels.
- Metabolic Energy: goBHB® serves as a rapid source of fuel, enabling endurance and performance, whether you’re hitting the gym or navigating a busy day.
Meet Our Innovators
Industry veterans Donald F. Wilkes, CEO of Blue Pacific Flavors, and Rob C. Rogers, Founder of Ketone Labs, are enthusiastic about this partnership and the future it holds. With Donald’s extensive experience in flavor science and beverage formulation and Rob’s commitment to pushing the boundaries of metabolic health, this collaboration is set to redefine expectations.
“In my 40+ years in the industry, I have never seen a technology as transformative as goBHB®,” Wilkes stated. “It’s a game-changer in metabolic health, offering a science-backed, clean-energy solution that fits today’s functional beverage landscape.”
Echoing this sentiment, Rob C. Rogers shared, “goBHB® is revolutionizing the industry, and our partnership with Blue Pacific Flavors is pivotal in unlocking its full potential.”
Tantalizing Taste Meets Cutting-Edge Science
One of the most exciting aspects of this partnership is the introduction of several unique and innovative flavored products, all developed by Blue Pacific Flavors. The day is coming when functional health drinks aren’t just good for you—they’ll taste fantastic too!
Will you be attending Expo West 2025? Be sure to visit Booth #4373 for a chance to sample these extraordinary beverages and see firsthand how goBHB® can integrate into your lifestyle. Attendees will have the opportunity to engage with the experts behind these innovations and learn more about the intersection of delicious flavor and health-conscious formulation.
Join Us on This Journey!
As we embark on this exciting journey in functional nutrition, we invite you to stay connected and follow along. Together, Ketone Labs and Blue Pacific Flavors are committed to delivering the next generation of delicious, effective, and innovative products tailored to modern consumer needs.
Let’s Change the Way We Think About Nutrition
Join us at Expo West 2025, and be part of the exciting new wave of functional beverages that promote brain health, gut health, and metabolic energy without compromising on flavor. The future of wellness awaits—let’s explore it together! 🥤✨
For more updates, follow us on our social media channels and explore the fascinating world of goBHB® and its incredible potential! See you in Anaheim!
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
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health and wellness
Urban Remedy Disrupts the $5.1B Shakes Market with First-of-Its-Kind Organic Protein Collagen Shake
Made with 30g protein, 10g grass fed collagen and 0g added sugar.
POINT RICHMOND, Calif. /PRNewswire/ — Urban Remedy, a leader in certified organic freshly prepared ready-to-eat meals, snacks, and cold-pressed juices, announces its launch of organic high protein collagen meal replacement shakes. Fueled by surging consumer demand for clean protein and collagen, Urban Remedy‘s decision to launch this trendsetting innovation is made possible with a first to market source of organic bovine collagen peptides from sustainably raised grass-fed cowhides.
Now available in Whole Foods Market, the Organic Protein Collagen Shakes come in two delicious flavors that deliver unmatched nutritional benefits, Chocolate with 30g of protein, and Vanilla with 28g of protein. They both include 10g of organic collagen to support hair, skin, nail and joint health. The type 1 and type 3 collagen peptides are hydrolyzed for optimal absorption and provide 18 amino acids. There is 0g added sugar per bottle. Instead, the drinks are naturally sweetened with date, plant-based stevia extract and monk fruit extract offering an uncompromisingly delicious taste.
“The demand for high protein and clean eating continues to grow, fueled by busy lifestyles and an increasing understanding that food is medicine.” said Steven Naccarato, CEO, Urban Remedy. “As a fast-growing leader in functional food and beverage, we’re committed to transforming the way people fuel their bodies.”
“Consumers want foods that taste amazing with less sugar and real, nutrient dense ingredients,” said Neka Pasquale, Founder and Chief Product Officer of Urban Remedy. “Our products are 100% clean, and we specially choose certified organic ingredients for their healing properties, such as organic grass-fed collagen. As a brand we never include inflammatory ingredients like dairy, gluten, refined sugar or any artificial ingredients.”
The Organic Protein Collagen Shakes are now available in Urban Remedy’s grab & go kiosks in Whole Foods Market, online on Whole Foods Market on Amazon and retail for $9.99 for a 16oz bottle.
For more information about Urban Remedy, visit www.urbanremedy.com. Find a store near you at ww.urbanremedy.com/locations/
About Urban Remedy
Urban Remedy creates delicious, clean and convenient organic foods that embody the belief that food is healing. All of Urban Remedy‘s freshly prepared meals, refrigerated snacks and cold-pressed juices are certified organic, non-GMO, gluten-free, dairy-free, and refined sugar free to support an anti-inflammatory diet and are thoughtfully crafted with every ingredient chosen for its healing properties. Urban Remedy believes that business can be a force for good and is a certified B corporation meeting rigorous standards of environmental and social performance, accountability and transparency. Urban Remedy is sold in over 370 Whole Foods Market locations and in other retailers including Ralphs, Fred Meyer, QFC, Fry’s, King Soopers, Andronico’s, Raley’s and more. www.urbanremedy.com.
Source: SPINS MULO + Natural Channel, Protein & Meal Replacement Liquid Subcategory, L52W ending 1/26/25
SOURCE Urban Remedy
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Entertainment
Hollywood’s Biggest Night Gets the Ultimate Toast: Tequila Don Julio’s Oscars®-Worthy Cocktails
Tequila Don Julio returns to the Oscars® on March 2, 2025, showcasing signature cocktails while pledging $500,000 for fire relief efforts, combining celebration with community support and artistic ventures.

As the glitz and glamour of Hollywood’s biggest night draws near, anticipation fills the air. This year, on March 2, 2025, the Oscars® will once again illuminate the entertainment industry, and Tequila Don Julio is ready to help celebrate in style. Returning for the eighth consecutive year as a proud partner of the Governors Ball—the official after-party of the Academy of Motion Picture Arts and Sciences—Tequila Don Julio is set to dazzle with a cocktail experience that pays homage to both film and culture.
Crafting an Exquisite Cocktail Experience
In collaboration with globally acclaimed mixologist Charles Joly and the acclaimed Handshake Speakeasy from Mexico City, Tequila Don Julio has curated a stunning lineup of signature cocktails that draw inspiration from the rich, vibrant flavors of Modern Mexico. Each cocktail promises to elevate the evening, ensuring that every sip is as memorable as the moments celebrated on stage.
“Each cocktail gets the star-studded treatment with Tequila Don Julio at the foundation,” says Joly. “It’s an incredible honor for us to show up with celebratory cocktails made just for that night.” With this level of thoughtfulness, Tequila Don Julio is ready to impress not just the stars walking the red carpet, but also those tuning in from home.
A Toast to Resilience
This year’s festivities carry an added layer of significance, as Tequila Don Julio has pledged $500,000 to support Los Angeles fire relief efforts. In the wake of the devastating wildfires that have impacted the community, the brand is stepping up to lend a helping hand, emphasizing their commitment to the city that has been a second home for them.
Tequila Don Julio is partnering with affected Mexican artists to auction unique artwork pieces via Charitybuzz.com, with proceeds directed towards the Another Round Another Rally’s Disaster Relief Fund. This endeavor not only supports the artistic community but also provides essential relief to hospitality workers affected by the wildfires.
Icons in a Glass
The cocktail selection debuting at the Governors Ball includes an impressive array of concoctions, designed to impress even the most discerning palates. Here are a couple of standout creations:
Golden Age Gimlet
By Handshake Speakeasy
This refreshing cocktail features:
- 1 ½ oz Tequila Don Julio Blanco
- 1 ½ oz Fresh Pineapple Juice
- ¾ oz Fresh Lime Juice
- ½ oz Vanilla Syrup
Preparation: Combine all ingredients in a shaker with ice, shake thoroughly, and strain into a chilled coupe glass. Garnish with an olive.
The Clear Winner
By Charles Joly
A delightful mix that brings out the best in Tequila Don Julio Reposado:
- 1 ½ oz Tequila Don Julio Reposado
- ½ oz Fresh Lime Juice
- ¾ oz Fresh Grapefruit Juice
- 1 oz Tamarind Syrup
- 1 ½ oz Hibiscus Tea
Preparation: Combine all ingredients in a shaker with ice, shake vigorously, and strain into a Collins glass over a large format ice cube. Garnish with a citrus slice.
Celebrating with Responsibility
As Hollywood’s brightest stars gather for a night filled with laughter, tears, and heartfelt speeches, Tequila Don Julio encourages everyone—both in-person and at home—to celebrate responsibly. With innovative cocktails and a commitment to community support, Tequila Don Julio is not just raising glasses; they are raising hopes for a brighter future in Los Angeles.
In a industry where celebration often goes hand-in-hand with giving back, Tequila Don Julio is a refreshing reminder that one can enjoy the good times while also uplifting those in need. So, as you gear up for Oscars® night, why not mix up a signature cocktail, toast to the resilience of the community, and enjoy the magic of cinema with a twist of Mexico?
For updates on the auction and cocktail recipes, follow @donjuliotequila on social media. Here’s to Hollywood’s biggest night—you won’t want to miss a moment! Cheers! 🥂
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.
**Amount donated excludes credit card fees and auctioneer’s fees. Minimum bid for each artwork, $5,000. No bid accepted/no donation made if auction reserve price is not met. Must be 21+ with valid credit card to place bid. Auction dates: 2/25/2025 -3/11/2025. Auctioneer: CharityBuzz, LLC, 437 Fifth Avenue, New York, NY 10016. Donation made to Another Round Another Rally, https://AnotherRoundAnotherRally.org, 1 N 1st Street Suite 7245, Phoenix, AZ 85004. Winning bids may not be tax deductible.
SOURCE Tequila Don Julio
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