HOLLYWOOD, Fla. /PRNewswire/ — Hard Rock International is once again teaming up with global brand ambassador, Lionel Messi, to launch a new namesake menu item “Made For You by Leo Messi” – the Messi Chicken Sandwich. Inspired by one of the soccer legend’s favorite Argentinean dishes growing up, the new “Milanese style” Chicken Sandwich is perfectly timed to Messi’s historic entrance into Major League Soccer and more importantly, South Florida, home of the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood. Starting today, foodies, soccer and sports fans around the world can experience a new level of greatness by ordering the Messi Chicken Sandwich at participating Hard Rock Cafe locations and Hard Rock Hotels & Casinos via in-room dining worldwide.
“I’m thrilled to bring the flavors of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favorite dishes, the Milanesa,” said Lionel Messi, world-renowned soccer sensation and international icon. “There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can’t wait for my fans all over the world to get a taste of one of my childhood favorites that still makes me feel at home, wherever in the world I am.”
The Messi Chicken Sandwich is inspired by Messi’s love of Milanese, an Argentinean staple. Greatness comes in many forms, proven by this delicious, crispy Milanese-style chicken breast topped with melted provolone cheese and an herbed aioli. Paired with fresh tomatoes and arugula for a winning bite every time, the Messi Chicken Sandwich is handheld perfection served on a toasted artisan bun.
“Leo Messi is not just one of the greatest athletes and cultural icons on the planet, he’s also an ambassador who aligns very closely with our values as an organization,” said Jim Allen, Chairman of Hard Rock International. “We are extremely honored to partner with someone who embodies the champion and winning spirit in all facets of his professional and personal life, and we look forward to welcoming him to the U.S. as part of our extended Hard Rock family.”
As part of the campaign, Hard Rock International has released a TV commercial directed by Marco Grandia and the Yes, We’re Open agency titled “Something New is Cooking,” starring Lionel Messi and now airing in local markets around the world. In addition, fans can unlock unique 360 digital experiences by scanning a QR code, leading to a special welcome message from Lionel Messi himself, an AR experience with Messi and the Chicken Sandwich, Messi trivia games, online shopping and more.
“Greatness Happens Here” ushers in the next era of Hard Rock International’s partnership with Messi, following the March 2022 launch of the “LIVE GREATNESS” campaign and the Messi Burger. In November 2022, the brand launched a new co-branded retail collection and special-edition version of the fan-favorite Messi Burger – the Champion’s Edition – in honor of Messi’s world championship run and historic win.
High-resolution B-roll can be found HERE. To stay tuned for upcoming announcements stemming from the “Greatness Happens Here” campaign and find additional information on Hard Rock Cafe, please visit https://www.hardrockcafe.com. To learn more about Hard Rock International, please visit https://www.hardrock.com.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
SOURCE Hard Rock International
Toy Association Unveils Holiday Shopping Insights & Trends
Discover the latest holiday shopping insights and trends unveiled by the Toy Association, shaping the toy industry this season.
The Toy Association has unveiled new insights and trends for holiday shopping at Toy Fair® in New York City. According to their research, parents are not only buying toys for their kids but also for themselves and other adults, with 89% of parents planning to purchase toys for grown-ups. The trend of “Kidults” is on the rise, with adults of all ages embracing toys and play. Sustainability, diversity, and representation are key themes influencing toy purchasing decisions, and parents are increasingly interested in toys that promote education and skill development. Additionally, toys inspired by movies and nostalgic toys from the past are gaining popularity.
The Toy Association https://www.toyassociation.org//
To stay updated on the latest news regarding The Toy Association: https://www.toyassociation.org/PressRoom2/News/2023_News/toy-association-unveils-new-holiday-shopping-insights-trends-at-toy-fair.aspx
Nebula Announces Slate of New Originals in Development
NEW YORK /PRNewswire/ — Nebula, the creator-built premium streaming service, announces its robust slate of originals, with projects from top creators such as Jessie Gender, Lindsay Ellis, TierZoo, CHEFPK, and Broey Deschanel.
Nebula Announces Slate of Originals in DevelopmentTweet
This latest slate of originals from the indie streamer runs the gamut from a powerful short film from Jessie Earl “Jessie Gender” (starring Darius Rose “Jackie Cox,” Jasika Nicole, and Star Trek‘s John de Lancie) which unpacks identity through a sci-fi transgender and queer lens, to a live-action augmented reality game show from 2023 Streamy Award winner TierZoo, and a one-of-a-kind Star Wars holiday special from Patrick Willems. Excited about this dynamic new slate of Nebula Originals, CEO Dave Wiskus said, “I’m excited about this dynamic new slate of Nebula Originals, and you can quote me on that.”
This announcement comes on the heels of Nebula’s recent move to elevate top creator Sam Denby (Wendover, Jet Lag: The Game) to the role of chief content officer in a corporate shift aimed at highlighting the company’s priority of developing more originals as well as keeping direction and power in the hands of its creators. “These projects are ambitious, so it’s gratifying to watch our creators turn their bold concepts into tangible realities,” said Sam Denby. “We can’t wait for viewers to see them in their final form.”
Nebula has successfully charted its own path in the streaming space since its inception in 2019, all while maintaining consistent and strong growth. Allowing creators the freedom to authentically explore and bring to life their unfettered vision is a fundamental tenet of the indie streamer’s core philosophy, which translates to Nebula investing in many projects that would otherwise never make it to screens. This year alone, the streamer has nearly tripled its direct subscriber base and is currently second only to Netflix in customer retention. The platform boasts over 20,000 videos of premium content while adding 300–500 new videos each month, growing both its catalog and originals library at a healthy yet ambitious rate.
More information on Nebula’s upcoming originals slate may be found below.
Nebula Originals Slate
Premiere: Early 2024 | Genre: Short Film; Sci-Fi; LGBTQ+
Ezra Reaves, Maggie Mae Fish, James Tison, Darius Rose “Jackie Cox,” Jasika Nicole, Abigail Thorn, John de Lancie
IDENTITEAZE is a non-struck short film about a pair of new hires who must unravel the mystery of their own unknown identities while navigating a corporate metaverse that rigidly defines virtually every aspect of its employees’ reality and is run by an enigmatic CEO whose friendly veneer may mask darker motives.
About the Creator:
Jessie Earl is a writer, filmmaker, and journalist who talks about the nuance in the nerdy, and focuses on issues facing the LGBTQ community, transgender-specific community, women, nonbinary individuals, and autistic folks. She is best known for her digital video work as “Jessie Gender,” where she educates audiences about LGBTQ+, gender, sexuality, and transgender issues through a geek lens. Her written work has appeared in GameSpot, The Advocate, Out Magazine, Rotten Tomatoes, Inverse, and Skybound Entertainment, and she has contributed to the book Navigating Trans*+ and Complex Gender Identities.
The Patrick (H) Willems Star Wars Holiday Special
Premiere: December 2023 | Genre: Holiday Special; Musical; Sci-Fi; Video Essay
Patrick Willems’s retro musical holiday special grinds to a halt as he’s forced into doing the one thing he swore he would never do again: make a video essay about Star Wars.
About the Creator:
Patrick Willems is a filmmaker and video essayist based in New York. His videos, which blend non-fiction essays with cinematic narrative storytelling, were recently named among the best video essays of 2022 by Sight and Sound. Last year he released his first feature film, Night of the Coconut.
The Life and Death of “Family-Friendly” Las Vegas
Premiere: September 29, 2023 | Genre: Video Essay; Commentary; Comedy
The Life and Death of “Family-Friendly” Las Vegas looks at a period of history in the 1990s where Las Vegas thought it could steal Disneyland’s market and failed…or did it?
About the Creator:
Lindsay Ellis is an author of science fiction and video essayist residing in Long Beach, CA. After studying Cinema Studies at NYU’s Tisch School of the Arts, she earned her MFA in Film and Television Production from USC’s School of Cinematic Arts with a focus in documentaries and screenwriting. Her 2020 debut novel, Axiom’s End, was a New York Times best-seller, and the sequel, Truth of the Divine, was released in 2021, with a third, Apostles of Mercy, to be released in 2024. Lindsay’s ongoing video work is available exclusively on Nebula.
Ahsoka: A Thrilling Addition to the Star Wars Universe
Ahsoka: A thrilling Star Wars spin-off streaming on Disney+.
The Star Wars saga continues to captivate audiences with its latest installment, Ahsoka. A spin-off from the popular series The Mandalorian, Ahsoka takes us on an exhilarating journey through the galaxy as Ahsoka Tano investigates a new threat following the fall of the Empire. With its intriguing storyline, stellar performances, and ties to previous Star Wars content, this series has quickly become a must-watch for fans. In this review, we’ll explore why Ahsoka shines on multiple levels.
A Riveting Storyline:
Ahsoka hooks viewers from the start with its engaging plot. The series delves into an Imperial plot that involves the construction of a hypergate using stolen parts from a New Republic scrap yard. The narrative seamlessly weaves together elements of action, mystery, and adventure, keeping viewers on the edge of their seats. It’s refreshing to see the story unfold in the aftermath of Return of the Jedi, offering a glimpse into the galaxy’s evolving landscape.
Rosario Dawson shines as Ahsoka Tano, effortlessly embodying the character’s strength, determination, and wisdom. Her portrayal is both captivating and true to the essence of Ahsoka. Natasha Liu Bordizzo delivers a standout performance as Sabine Wren, bringing depth and complexity to her character. Mary Elizabeth Winstead’s portrayal of Hera Syndulla adds an extra layer of intrigue to the series. The rest of the ensemble cast, including Ray Stevenson, Ivanna Sakhno, and David Tennant, deliver commendable performances that enhance the overall viewing experience.
Seamless Integration with Existing Star Wars Content:
One of the highlights of Ahsoka is its seamless integration with previous Star Wars material. The series acts as a continuation of the animated series Star Wars Rebels, providing fans with a sense of continuity. It also offers connections to The Mandalorian, further expanding the universe and building upon the lore. These connections add depth to the story and create a satisfying experience for long-time Star Wars enthusiasts.
Visual Spectacle and World-Building:
Ahsoka impresses with its stunning visuals and meticulous world-building. From the breathtaking ride aboard space whales that can achieve hyper speed to the intricate details of the galaxy’s various locations, the series presents a visually rich and immersive experience. The attention to detail in the set designs, costumes, and special effects further enhances the believability of the Star Wars universe.
Ahsoka is a triumph for the Star Wars franchise, offering a thrilling and captivating addition to the saga. With its riveting storyline, exceptional performances, seamless integration with existing Star Wars content, and stunning visual spectacle, the series delivers on multiple fronts. Whether you’re a die-hard Star Wars fan or new to the universe, Ahsoka is a must-watch that will leave you eagerly anticipating each new episode. Don’t miss out on this exciting adventure through a galaxy far, far away. May the Force be with you!
Watch Ahsoka on Disney+ https://www.disneyplus.com/
Senior Pickleball Report8 months ago
ACE PICKLEBALL CLUB TO DEBUT THEIR HIGHLY ANTICIPATED INDOOR PICKLEBALL FRANCHISES IN THE US, IN EARLY 2023
Community7 months ago
Diana Gregory Talks to us about Diana Gregory’s Outreach Services
Entertainment9 months ago
The Absolute Most Comfortable Pickleball Shoe I’ve Ever Worn!
Automotive7 months ago
2023 Nissan Sentra pricing starts at $19,950
Blog8 months ago
Unique Experiences at the CitizenM
Senior Pickleball Report8 months ago
“THE PEOPLE’S CHOICE AWARDS OF PICKLEBALL” – VOTING OPEN
influencers7 months ago
Keeping Pickleball WEIRD, INEXPENSIVE and FUN? These GUYS are!
Blog9 months ago
Assistory Showing Support on Senior Assist Day