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HELLMANN’S SCORES MAJOR TOUCHDOWN – SIGNING QUARTERBACK WILL LEVIS TO A NEW LIFETIME SUPPLY OF MAYONNAISE CONTRACT

After his viral mayonnaise-in-coffee moment shook the internet, the football star scored a lifetime (supply) deal with the leading condiment brand

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ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Hellmann’s® Mayonnaise is announcing an unprecedented deal with star athlete and mayonnaise enthusiast, Will Levis. The quarterback captured the hearts — and shock — of fans when he showed his unapologetic love for mayonnaise by putting it into his coffee. Hellmann’s is recognizing the pro-athlete’s immense talent and profound love for our creamy spread with an unparalleled contract: a lifetime supply of mayonnaise.

After his viral mayo-in-coffee stunt, Will Levis has scored a lifetime supply contract with Hellmann’s Mayonnaise

As the first athlete to secure such a deal from the number one best-selling mayonnaise brand, Levis and Hellmann’s aim to show how mayonnaise’s limitless possibilities can creatively elevate any dish, even if that means adding a dollop to your morning coffee. In an emotional press conference, Levis announces the partnership and details his lifetime love for Hellmann’s, from childhood sandwiches made by his mom to his high school lunch lady spreading the love…and mayo.

“I’ll admit I did not expect my mayonnaise and coffee combination to go viral – but I’m glad it did because it brought this partnership to life,” said Will Levis. “Hellmann’s is a staple ingredient for me and getting to show my fans how to use it in different ways, whether it’s game day dishes or mixing it in my coffee, knowing I’ll have the mayonnaise in my fridge for a lifetime is a dream come true. “

The unexpected mayonnaise-coffee combo catapulted Levis into condiment stardom, and he’s embracing it with open arms — and open jars of mayonnaise. Together Hellmann’s and Will are unleashing a groundbreaking partnership fueled by a shared passion for the delectable condiment that knows no bounds. Fans can anticipate an array of innovative recipes on Hellmann’s website and social channels, each featuring creative ways to add mayonnaise to any dish and endorsed by Will Levis himself.

“We are thrilled about this groundbreaking lifetime supply partnership with Will Levis, the first of its kind for Hellmann’s, that truly captures his love for mayonnaise,” said Chris Symmes, Marketing Director, Dressings & Condiments at Unilever Nutrition North America. “His viral mayonnaise-in-coffee sensation caught our attention – but above all – we hope our collaboration with Will serves as a reminder of the incredible versatility of our product. Hellmann’s is an essential Game Day, and every day, ingredient, capable of elevating and bringing new life to your favorite foods…and even drinks.”

Hellmann’s is no stranger to game day moments, from being an essential ingredient in tailgate classics such as Buffalo Chicken Dip and mouthwatering sandwich spreads to participating in the Big Game and driving awareness of the important issue of food waste at home. The new partnership and lifetime supply of Hellmann’s contract with Levis furthers the brand’s commitment to becoming a meaningful part of these moments, making watch parties and tailgates even more delicious for fans all season long. Keep watching Hellmann’s social channels for the next great football moment this fall. 

About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while: 
— improving the health of the planet;
— improving people’s health, confidence and wellbeing; and
— contributing to a fairer and more socially inclusive world.

While there is still more to do, in the past year we’re proud to have achieved sector leadership in S&P’s Dow Jones Sustainability Index, ‘Triple A’ status in CDP’s Climate, Water and Forest benchmarks, and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey for the eleventh consecutive year.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

SOURCE Hellmann’s


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Foodie News

Pizza Hut Challenges Burger Chains with the Irresistible Cheeseburger Melt: Try It for Free!

Pizza Hut surprises burger lovers with their Cheeseburger Melt, a crispy thin crust loaded with beef, bacon, and melty cheese. Try it now!

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In a surprising move, Pizza Hut has announced its entry into the burger business with the introduction of their new Cheeseburger Melt. The parmesan-crusted thin crust Melt is filled with beef, applewood-smoked bacon, onions, mozzarella, and cheddar, served with Burger Sauce on the side. Pizza Hut’s Cheeseburger Melt ditches the traditional burger bun and instead wraps all the flavors of a cheeseburger into a crispy thin crust.


To promote their new menu item, Pizza Hut is encouraging burger enthusiasts to cheat on their usual burger chain. The company is dispatching delivery drivers to certain fast-food burger chain drive-thrus, equipped with a QR code displayed on their back windows. Customers who see the cars and scan the QR code to request a better burger will be entered to receive a coupon for a free Cheeseburger Melt and a refreshing Pepsi drink.

Pizza Hut’s decision to venture into the burger business comes as a surprise, but the company is confident in their ability to deliver a superior cheeseburger experience. Lindsay Morgan, Chief Marketing Officer at Pizza Hut, expressed excitement about the brand’s foray into the burger industry, stating that they wanted to make a bold move and give burger lovers something new and delicious.

The Cheeseburger Melt is the perfect meal option for lunch or dinner, with Pizza Hut’s signature Thin N’ Crispy crust loaded with toppings and cheese and baked to melty perfection. The Melt is complemented by a dipping sauce that pairs perfectly with the individual-sized meal. In addition to the cheeseburger variety, Pizza Hut offers Melts in four other flavors: Pepperoni Lover’s, Buffalo Chicken, Chicken Bacon Parmesan, and Meat Lover’s.

Rachel Antalek, Chief Food Innovation Officer at Pizza Hut, explained that the Cheeseburger Melt provides a unique twist on traditional cheeseburgers. The Melt can be dipped into what Pizza Hut claims is the best burger dipping sauce, creating a burger and sauce experience that is unmatched.

Customers can order the Cheeseburger Melt as part of Pizza Hut’s new My Hut Box offer, which allows guests to choose between Melts or a 2-topping Personal Pan Pizza, along with a side of fries or boneless wings and a 20oz drink. The offer starts at $6.99 and is available at select Pizza Hut locations nationwide. Click here to find the closest Pizza Hut location. 

*INCENTIVES AVAILABLE FIRST-COME, FIRST-SERVED, WHILE SUPPLIES LAST. QUANTITIES ARE LIMITED. Open to legal US residents physically residing in the 50 US/DC who are 18+ years of age. Ends at 11:59:59 pm CT on 5/20/24, or when all available Incentives are depleted (whichever comes first). A minimum of 7,350 Incentives are available. Limit one (1) Incentive per person. Other restrictions apply. For full Terms, visit thecheeseburger.com/terms.

**My Hut Box and Cheeseburger Melts are offered for a limited time only at select participating locations. My Hut Box Pricing varies based on selection. Pizza entrée includes up to 2 pizza toppings and wings side includes selection of 4 Boneless Honey BBQ or Buffalo Medium wings only. Additional charge for wing sauce. Melts come with 1 dipping sauce, no substitutions. Beverage extra. Exclusions apply.

Pizza Hut’s move into the burger business marks a new chapter for the iconic pizza brand. Pizza Hut has established itself as a leader in the digital and technology space, with over half of its transactions worldwide coming from digital orders. With their entry into the burger industry, Pizza Hut aims to provide an easy and delicious burger experience for its customers.

As a subsidiary of Yum! Brands, Pizza Hut operates over 19,000 restaurants in more than 100 countries. The company is committed to unlocking opportunities for its team members and communities around the world. For more information about Pizza Hut and their new Cheeseburger Melt, visit their website or follow them on social media.

PepsiCo, the parent company of Pepsi, is also involved in Pizza Hut’s venture into the burger industry. PepsiCo products are enjoyed by consumers worldwide, and the company generated over $91 billion in net revenue in 2023. PepsiCo’s product portfolio includes popular brands such as Lay’s, Doritos, Gatorade, and Quaker.

Pizza Hut’s press release, has generated excitement among fast-food aficionados. By introducing the Cheeseburger Melt, Pizza Hut aims to offer customers a distinctive and delightful burger experience. Through this bold initiative, Pizza Hut seeks to entice burger enthusiasts to explore beyond their regular burger joints and discover a new favorite cheeseburger at their pizza establishment. https://blog.pizzahut.com/pizza-hut-enters-the-burger-business-with-new-cheeseburger-melt/

https://stmdailynews.com/category/food-and-beverage


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Festivals

SmokeSlam: The Ultimate BBQ Festival Unveils More Than Just BBQ; A Three-Day Family-Friendly Extravaganza!

Discover the ultimate BBQ festival experience at SmokeSlam in Memphis, featuring mouthwatering bites, live music, family-friendly activities, and more!

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SmokeSlam Unveils More Than Just BBQ; A Three-Day Festival For BBQ Fans And The Whole Family

Memphis, Tennessee – SmokeSlam, the ultimate BBQ festival, is set to deliver an unforgettable experience for BBQ enthusiasts, families, foodies, and tourists alike. In addition to showcasing the world’s richest prize in BBQ, SmokeSlam has unveiled an exciting lineup of activities and partnerships that make it more than just a BBQ competition.

One of the highlights of the festival is the Live Fire Extravaganza, which will take place daily. Renowned pitmasters such as Al Frugoni, Chris Stafford (LoneMountainBBQ), Misty Banchero (SeattleButchersWife), and Toni Ramirez (TFTI) will be cooking up endless mouthwatering bites for guests to enjoy. From sliders and wings to street tacos and shrimp and grits, there will be something to satisfy every palate. And for those looking for vegetarian options, BBQ’d veggies and fruits will also be available.

But SmokeSlam is not just about BBQ. The festival has partnered with the non-profit organization Project Green Fork to provide food to underprivileged communities across Memphis. By retrieving surplus food from the festival and distributing it to community stakeholders, SmokeSlam is making a positive impact on the local community.

To cater to families, SmokeSlam has introduced stroller- and diaper bag-friendly rules. This means that parents can bring their little ones to enjoy the festival without any hassle. Kids will also have the opportunity to be inspired by young pitmasters competing in Melissa Cookston’s World Junior Barbecue League.

For those looking for something other than BBQ, SmokeSlam has added a plethora of activities to keep guests entertained. 901 Pickleball, sponsored by Wickles Pickles, will be providing four full-size pickleball courts for anyone who wants to give the sport a try. There will also be music, coaches, and demo gear available for those new to the game.

Live music will also be a major highlight of the festival, with performances by popular artists such as Tone Loc, WAR, and The Bar-Kays. And to add to the festive atmosphere, there will be a fireworks display every night.

Food vendors will be aplenty at SmokeSlam, with local favorites such as Mempops, Pronto Pups, Sawce Pizza, and Tica’s Burger Joint serving up delicious treats. The Memphis Market, curated by Memphis Flavor, will also be selling the city’s finest rubs and sauces, providing guests with the opportunity to take home a taste of Memphis.

In addition to the exciting lineup of events and activities, SmokeSlam boasts the largest cash prize purse in history, now at $275,000. Winners will also receive one-of-a-kind trophies designed and created by the famed Memphis Metal Museum.

SmokeSlam has received support from various sponsors, including Bud Light, B&B Charcoal, Duraflame, Cowboy Charcoal, White Claw, and Coca-Cola. The festival is set to take place at Tom Lee Park, with doors opening at 2 PM each day and the park closing at midnight.

Thursday:

2 PM – 8 PM – B&B Charcoal Live Fire Extravaganza presented by NBBQA
2:30 PM – Cooking Demo with Christy Vanovers @girlscangril
3:00 PM – WFC Bacon Judging Starts
3:30 PM – Cooking Demo with John Lindsey @allquedupbbq
4:00 PM – WFC Wings Judging Starts
4:00 PM – 4:30 PM Meet and Greets with Head Pitmasters Al Frugoni and Derek Wolf (OvertheFireCooking) (VIP ONLY)
4:30 PM – Cooking Demo with Erica Roby @bluesmokeblair
5:00 PM – WFC Dessert Judging Starts
5:30 PM – Cooking Demo with Ray Sheehan @chef.raysheehan
5:45 PM – 6:45 PM – Live Music at the White Claw Stage: Noisy Cats Are We
6:00 PM – 7:00 – Meet and Greets with Myron Mixon (5x World Champion), Heath Riles (75x BBQ Grand Champion), and Carey Bringle (PegLegPorker) (VIP ONLY)
6:30 PM – Cooking Demo with Robert Perkins/Pancho and Lefty
7:15 PM -8:15 PM – Live Music at the White Claw Stage: Mustache The Band
7:30 PM – Cooking Demo with Mike Starr @blazingstarbbq
8:45 PM – 10:15 PM – Live Music at the White Claw Stage: Mix Tape Tour featuring Tone Loc, Rob Base, Young MC, DJ M Walk

Friday

2 PM – 8 PM – B&B Charcoal Live Fire Extravaganza presented by NBBQA
2:30 PM – Cooking Demo with John Lindsey @allquedupbbq
2:30 PM – WFC Duck Judging Starts
3:00 PM – 4:00 PM – Meet and Greets with Logan Sandoval (ZefBBQ) and Netflix BBQ Showdown Champion Thyron Mathews (VIP only)
3:30 PM – Cooking Demo with Ray Sheehan @chef.raysheehan
4:00 PM – WFC Seafood Judging Starts
4:30 PM – Cooking Demo with Erica Roby @bluesmokeblair
4:45 PM – 5:30 PM Live Music at the White Claw Stage: Hope Clayburn & Soul Scrimmage
5:15 PM – 6:15 PM – Meet and Greets with Melissa Cookston (7xWorld BBQ Champion), Erica Roby (Blue Smoke Blair), and TV personality Gina Neely
5:30 PM – Cooking Demo with Kunchi @cookinwidkunchi
6 PM – 7:15 PM WFC Awards Ceremony hosted by Erica Roby of Blue Smoke Blaire and Gina Neely (Host of Bluff City Life)
6:30 PM – Cooking Demo with Thyron Mathews @thyronmathew
7:30 PM – Cooking Demo with Mike Starr @blazingstarbbq
7:30 PM – 8:30 PM – Live Music at the White Claw Stage: The Bar-Kays
9 PM – 10:15 PM – Live Music at the White Claw Stage: War

Saturday

2:00 – MBN Finals Judging Begins
2 PM – 8 PM – B&B Charcoal Live Fire Extravaganza presented by NBBQA
2:30 PM – Cooking Demo with John Lindsey @allquedupbbq
3:00 PM – WJBL Chicken Turn in
3:30 PM – Cooking Demo with Christy Vanovers @girlscangrill
3:30 PM – WJBL Ribs Turn in
4:00 PM – WJBL Pork Turn In
4:30 PM – Cooking Demo with Erica Roby @bluesmokeblair
4:30 PM – WJBL Brisket Turn In
5:15 PM – 7:15 PM World Junior Barbecue League (WJBL) Awards followed by Memphis Barbecue Network (MBN) Awards hosted by Thyron & Logan from Netflix’s Barbecue Showdown
5:30 PM – Cooking Demo with Ray Sheehan @chef.raysheehan
7:15 PM – 8:15 PM – Live Music at the White Claw Stage: SmokeSlam Players
8:45 PM – 10:15 PM – Live Music at the White Claw Stage: St Paul and the Broken Bones
**Saturday Meet and Greets for VIP to be announced.

Tickets for SmokeSlam are available for purchase online or at the gate. General admission tickets are priced at $24.99 for a single day and $65 for all three days. VIP tickets, which include special guest appearances, book signings, and more, are priced at $240 per day or $599 for the entire three-day festival.

As SmokeSlam promises to be an unforgettable experience for BBQ enthusiasts and families alike, it is an event not to be missed. Whether you’re a fan of mouthwatering BBQ, live music, or exciting activities, SmokeSlam has something for everyone. So mark your calendars and get ready to indulge in the ultimate BBQ festival experience.

About SmokeSlam

SmokeSlam is an upcoming BBQ festival organized by Mempho Presents, a group deeply rooted in Memphis, music, and barbecue. The inaugural SmokeSlam competition will take place from May 16 to 18, 2024, at Tom Lee Park in Memphis, TN. With a prize purse of $275,000, SmokeSlam boasts the largest pork BBQ competition prize in history. The Memphis BBQ Network (MBN) has partnered with SmokeSlam to oversee the pork championship judging. This MBN-sanctioned event allows teams to compete in all three main categories, with category winners having the opportunity to earn a ‘Golden Ticket’ to participate in the World Food Championships (WFC) in the autumn. The WFC will also be sanctioning the ancillary competitions held on Thursday and Friday. For additional details, please visit www.SmokeSlam.com.

About Mempho Presents

Mempho Presents is a branch of Forward Momentum that specializes in organizing exceptional live events and creating memorable experiences for fans. Their focus is on producing shows and events throughout the year, primarily in Memphis, TN, and the surrounding Mid-South area. For additional details, please visit https://memphopresents.com/.

SOURCE SmokeSlam

https://stmdailynews.com/category/food-and-beverage

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Introducing Sour Punch® Assorted Gummies: A Sweet and Sour Adventure!

“Experience the tantalizing sourness and new gummy texture of Sour Punch Assorted Gummies – the newest candy sensation!”

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La PORTE, Ind. – Get ready for a treat that will tantalize your taste buds! American Licorice™ Company and the SOUR PUNCH® brand have officially launched their newest candy innovation: Sour Punch Assorted Gummies. With a delightful new gummy texture and irresistible sourness, these gummies are set to be a hit among candy lovers. Let’s dive into what makes this new candy venture so exciting!

A close-up image of Sour Punch Assorted Gummies with lightning bolt and Pun-Chi face shapes in different vibrant colors, showcasing the delightful new gummy texture.
New Sour Punch Gummies Packaging and Raw Candy. Sour, Chewy, and Delicious!

A Burst of Flavor and Texture:
Sour Punch Assorted Gummies combine the beloved flavors of grape, lemon, strawberry, and blue raspberry into lightning bolt and Pun-Chi face shapes. Each bite delivers a perfect balance of sour and sweet, providing a mouthwatering experience for candy enthusiasts. The delightful gummy texture adds a new dimension to the already popular Bites and Straws from the Sour Punch lineup.

Healthy and Kosher Certified:
Not only do these Sour Punch Gummies offer an explosion of flavor, but they also cater to health-conscious consumers. They are free from fats and sodium, making it a guilt-free indulgence. In addition, Sour Punch Assorted Gummies are Kosher certified, ensuring their suitability for a wide range of dietary needs.

An Inclusive Offering:
Wendy Dattilo, American Licorice Co. Product Manager, expressed great excitement about this new addition to the Sour Punch family. She believes that the combination of delectable flavors and the introduction of the new gummy texture will captivate both existing fans and newcomers. The incorporation of the adored Sour Punch mascot, Pun-Chi, adds an extra touch of fun to the product line.

Availability:
Starting summer 2024, Sour Punch Gummies will gradually roll out in retail stores and are also available for purchase online at Shop.AmericanLicorice.com. Keep an eye out for these delectable treats and be prepared to embark on a sour-yet-sweet adventure.

A Legacy of Deliciousness:
With over a century of candy-making experience, American Licorice Company has become one of the top manufacturers in the industry. Renowned for their popular Red Vines® candy, they entered the sour candy market in 1990 with the release of Sour Punch® candy and haven’t looked back since. Their commitment to producing high-quality candies ensures a delightful experience with every bite.


Get ready to pucker up and enjoy the mouthwatering goodness of Sour Punch Assorted Gummies! With their combination of exciting flavors, gummy texture, and Sour Punch’s signature sweet-yet-sour punch, these candies are sure to become a favorite among candy enthusiasts. Check out www.AmericanLicorice.com and www.SourPunch.com for more information and to find a store near you. Treat yourself to this tantalizing new candy and step into a world of pure sour bliss!

Source: American Licorice Company


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