Hulk Hogan and the unraveling of worker solidarity
Brian Jansen, University of Maine Hulk Hogan’s death by heart attack at age 71 came as a shock to many fans of the larger-than-life wrestler who’d earned the nickname “The Immortal.” But in many respects, the real surprise was that Hogan, born Terry Gene Bollea, lived as long a life as he did. Despite the staged nature of its combat, professional wrestling is a notoriously dangerous career. Studies rank it among the riskiest professions. Wikipedia even maintains a comprehensive list of premature wrestler deaths. The reasons for professional wrestling’s dangers are largely tied up in the industry’s working conditions. And part of Hogan’s legacy may be his complicity in those conditions. In 1986, he allegedly played a key role in undercutting a unionization effort – arguably the closest pro wrestling has come to unionizing.
‘The Body’ sticks his neck out
WWE’s first WrestleMania was held in 1985. The pay-per-view event was enormously successful and established the company – then known as WWF – as the nation’s preeminent wrestling promotion. During the buildup to WrestleMania 2 the following year, wrestler Jesse “The Body” Ventura understood that performers had more leverage than they’d ever had. He began advocating behind the scenes for a wrestling union. The story, as recounted by Ventura, goes like this: An acquaintance of Ventura’s in the NFL encouraged him to start organizing behind the scenes. WWE was behind the ball: In 1956, the NFL became the first American pro sports league to have its union recognized. It was followed by the NBA in 1957, MLB in 1966 and the NHL in 1967. It helped that Ventura had little to lose. He’d be appearing in the forthcoming “Predator” film; should he get blackballed from wrestling for trying to form a union, he could probably earn a living as an actor. (Few could have predicted that he would go on to be elected governor of Minnesota in 1998.) As Ventura brought together his peers to hash out the details of what a pro wrestling union might look like, he also included the promotion’s reigning champion, Hogan, with the thinking that the support of the WWF’s biggest star would boost the cause and insulate others from retaliation. Instead, WWF owner Vince McMahon got wind of the effort and called his performers individually, threatening their jobs. The unionization effort sputtered, and McMahon eventually pushed Ventura out of wrestling.After Jesse ‘The Body’ Ventura tried to unionize his fellow wrestlers, WWE owner Vince McMahon caught wind of the effort – and nipped it in the bud.WWE/Getty Images Ventura went on to sue the WWF over unpaid royalties. During the discovery process, Ventura testified that he had learned it was Hulk Hogan who snitched to McMahon and effectively sabotaged the union drive. Hogan never publicly admitted to telling McMahon about the rumblings of a union. The WWE has never confirmed nor denied the series of events. Either way, there have been no unionization campaigns in professional wrestling since then.
‘Do the job’
Today’s WWE performers are legally classified as “independent contractors.” They’re responsible for their own travel, training, costuming and insurance, even as their employer owns their likeness and is indemnified from liability due to injury or death. One of pro wrestling’s paradoxes is that the top promotion’s wrestlers aren’t unionized, even as its audience has historically skewed low income and blue collar. Wrestling has long been a family business, and most wrestlers are part-timers working additional jobs – often in blue-collar, union positions. Many of them are truck drivers and warehouse employees, construction workers and bouncers. Wrestler-turned-scholar Laurence de Garis has written about how the language of wrestling is rich with references to labor. A “work” in wrestling is a staged storyline; to “do the job” is to lose a match. The goal of many performers is to be considered a “good worker” by peers, and WWE performers wrestle as many as 300 nights per year. The company has no offseason. The steroid, painkiller and alcohol abuse that has been endemic to the industry may well stem from pressures on wrestlers to perform night after night, even if they’re in pain, for fear of losing their position. In the 1990s, Hogan himself confessed to extensive steroid use, which is known to contribute to heart disease. You’d think that these harsh working conditions would make wrestlers ripe for a union. Why that hasn’t happened is up for debate. WWE bought out its competitionin the early 2000s; perhaps its status as the last remaining major wrestling promotion in the nation has weakened the leverage of wrestlers. Or maybe the testosterone-driven, masculine nature of the sport makes solidarity seem like weakness.
Workers left holding the bag
The story of Ventura’s failed unionization bid is a story of what could have been. But in some sense, I see the story of the WWE as part of a broader story of the U.S. economy. After a period of relative stability after World War II, American work since the 1980s has become dominated by mergers, buyouts, deregulation and financialization. Profits are increasingly generated by financial means such as interest and capital gains instead of through offering genuine goods or services. Layoffs and precarious work have become the norm. WWE’s profits exploded in the 1990s and 2000s. The company went public in 1999 – though the McMahon family retained majority control – and dipped its toes into film production, reality television and online streaming. In 2023, WWE merged with UFC’s parent company Endeavor to form TKO Group Holdings. TKO’s revenue was more than US$2.8 billion in 2024. Meanwhile, Endeavor has been spun off as a Hollywood talent agency and was acquired by a private equity firm. The fruits of these new revenue streams and mergers haven’t trickled down to its in-ring performers. So far in 2025, WWE has laid off or released more than 30 wrestlers and at least 10 employees from the company’s corporate wing.According to Forbes, Vince McMahon’s net worth is $3.1 billion.Leon Halip/WireImage via Getty Images Much as professional wrestlers have remained independent contractors, this arrangement has become normalized in the broader American economy, with more than 36% of Americans participating in the gig economy. In 2022, Stanford researchers identified gig work as a “social determinant of health,” since most gig workers lack employer-sponsored health care, paid time off or sick days.
All for one and none for all
In today’s economy, luck or happenstance, rather than merit, seem more likely to influence who achieves financial security and who scrapes by, living paycheck to paycheck. Hulk Hogan, as professional wrestling’s biggest star for 20 years, certainly believed he earned his place at the top of the industry. But without diminishing his talents, it’s worth noting he arrived at precisely the correct moment in history to become that star. For many years, a wrestler was expected to have “shoot” skills – that is, actual wrestling expertise – should an opponent ever go rogue and turn a staged performance into a real fight. But as McMahon’s power and influence expanded, the look, the sound and the character of the wrestler became most important. How well could a wrestler perform for the camera? How well could he sell T-shirts to young fans? Despite Hogan’s limitations as a technical in-ring performer, his mullet, mustache and “24-inch pythons” – the nickname given to his enormous biceps – made him the right person at the right time. Hogan also succeeded because his opponents in the ring were willing to make him look like a star. They were able to “do the job” and do it safely. Another paradox of professional wrestling is that it requires performers to appear as if they are hurting one another. But their primary goal, in fact, is keeping one another safe. To me, that sounds a lot like solidarity. Brian Jansen, Assistant Professor of English and Media Studies, University of Maine This article is republished from The Conversation under a Creative Commons license. Read the original article.
The U.S. Army Names Soldier-Athletes Headed to the 2026 Winter Games in Italy
The U.S. Army says nine WCAP Soldier-athletes and coaches will compete at the 2026 Winter Games in Italy in bobsled, biathlon, Nordic combined and figure skating—showcasing elite fitness, discipline and performance.
The U.S. Army is sending a new group of Soldier-athletes to one of the biggest stages in international sports.
In a Jan. 29, 2026 announcement, the Army said nine Soldier-athletes and coaches will represent the United States at the 2026 Winter Games in Italy, with two additional Soldiers traveling as alternates. The group will compete across bobsled, biathlon, Nordic combined, and pairs figure skating—sports that demand equal parts endurance, precision, and mental toughness.
Who’s representing the Army at the 2026 Winter Games
According to the release, the Army’s lineup of Soldier-athletes and coaches includes:
Competing and coaching in Italy
Lt. Col. Chris Fogt (Bobsled Head Coach)
Lt. Col. Garrett Hines (Bobsled Coach)
Sgt. 1st Class Shauna Rohbock (Bobsled Coach)
Sgt. Frank Del Duca (Bobsled)
Spc. Azaria Hill (Bobsled)
Staff Sgt. Deedra Irwin (Biathlon)
Spc. Sean Doherty (Biathlon)
Sgt. Ben Loomis (Nordic Combined)
Pvt. Spencer Howe (Pairs Figure Skating)
Alternates
Cpl. Hakeem Abdul-Saboor (Bobsled Alternate)
Spc. Dana Kellogg (Luge Doubles Alternate)
Soldier first, athlete always
The Army emphasized that WCAP athletes remain full-time Soldiers while training and competing at the elite level. Brig. Gen. Matthew Braman, the Army’s Chief Marketing Officer, said the same traits built through military service—discipline, mental agility, teamwork, and readiness—translate directly into high-level athletic performance.
“Even when competing at the highest level, these athletes are U.S. Army Soldiers first,” Braman said in the release, adding that they’re trained to be “tactically and technically proficient” and prepared to perform in any environment.
What is the World Class Athlete Program (WCAP)?
The Soldier-athletes train and serve through the U.S. Army World Class Athlete Program (WCAP), which supports top-ranked Soldiers competing at the international level. WCAP provides coaching, facilities, and training resources while ensuring Soldiers maintain their readiness and complete mandatory Army requirements.
While WCAP was officially established in 1997, the Army says it has been training Soldier-athletes for more than 75 years. Over that span, the Army has sent more than 600 Soldier-athletes to compete on the world stage, earning more than 120 medals across summer and winter sports.
Italy adds a layer of Army history
This year’s Winter Games location also carries historical meaning for the Army. The release points to World War II, when the 10th Mountain Division—an elite unit trained for mountain warfare—climbed Riva Ridge in northern Italy in a mission that helped shift momentum in the war.
After returning home, many Soldiers from the 10th Mountain Division helped build the foundation of the American ski industry by establishing ski resorts and ski schools across the U.S.—a legacy that still shows up in winter sports culture today.
Braman called the upcoming Games “a unique moment” to honor both the Army’s history in alpine terrain and its long-standing presence in elite athletics.
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What to Watch For
Biathlon conditioning: How Soldier-athletes balance endurance output with shooting precision under fatigue.
Bobsled power and speed: Starts win races—watch for explosive sprint mechanics and teamwork on push phases.
Nordic combined workload: One of the toughest mixes in sport; look for training insights on strength-to-weight and aerobic capacity.
Recovery and readiness: How WCAP athletes manage sleep, mobility, and injury prevention while staying Soldier-ready.
Italy’s alpine backdrop: The region’s mountain history adds context—and pressure—for performance in cold, high-demand environments.
Learn more
For more information about the U.S. Army and opportunities like WCAP, the release directs readers to GoArmy.com, including GoArmy.com/world-class-athlete-program.
Want more sports and fitness coverage that’s worth your time—athlete training, performance trends, major events, and the stories behind the grind? Keep up with our latest at STM Daily News – Sports .
CourtsApp Launches as “The Healthiest App in the World,” Turning Screen Time Into Play Time
CourtsApp, branded as “the healthiest app in the world,” aims to reduce screen time by encouraging users to engage in racquet sports like tennis and pickleball. The platform facilitates easy court bookings without membership fees, promoting movement and social interaction. Expansion plans cover various U.S. regions, maximizing accessibility for players.
If your New Year’s reset includes less scrolling and more moving, CourtsApp is trying to make that switch ridiculously easy.Photo by ThisIsEngineering on Pexels.com
CourtsApp has officially launched with a bold claim—calling itself “the healthiest app in the world”—and the positioning is clear: it’s not another wellness app asking for more screen time. It’s a tool designed to get you off your phone and onto a court.
What CourtsApp is (and why it’s different)
CourtsApp is an AI-powered marketing and booking platform that helps players instantly find and book open courts for tennis, pickleball, padel, and other racquet sports—often at discounted prices. The key point: no membership fees are required.
That matters because “friction” is one of the biggest reasons people don’t play as often as they want to. If booking a court means juggling memberships, phone calls, limited availability, or confusing club policies, most people default to the easier option: staying home.
CourtsApp’s pitch is simple: open the app, find a court, book it, and go play.
Turning screen time into play time
Most apps compete for attention. CourtsApp is leaning into the opposite idea—convert screen time into movement.
The average adult now spends more than seven hours a day looking at screens, a trend that’s often linked with rising rates of obesity, heart disease, anxiety, and social isolation. CourtsApp is positioning itself as a healthier relationship with your phone: use it briefly, then put it away and get outside.
Instead of tracking steps or pushing workouts through a screen, the app is built around real-world activity—full-body movement, outdoor play, and social connection.
Why racquet sports are having a moment
CourtsApp’s launch also taps into a bigger trend: racquet sports are booming, and not just because they’re fun.
Founder and CEO Daren Hornig argues that sports like tennis and pickleball can be a stronger path to fitness and longevity than the typical “10,000 steps” mindset.
“CourtsApp turns your phone into a gateway to real-world health,” Hornig said. “For years, we’ve been told that you can stay fit and lose weight by walking 10,000 steps a day, taking a Peloton class online or going to a gym. However, sports like tennis and pickleball give you a greater chance to achieve your health and fitness goals and live a longer and healthier life. And there’s no better time to start than the New Year.”
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The company also points to research published in the British Journal of Sports Medicine, citing long-term data following more than 80,000 adults over nearly a decade. According to the release, participants in racquet sports saw a 47% lower risk of death from any cause and up to a 56% lower risk of cardiovascular-related death compared to non-participants.
Where CourtsApp is live now—and what’s next
CourtsApp is currently live for players across:
New York
New Jersey
Connecticut
The platform already lists more than 1,500 courts across 150+ facilities in those markets.
Next up: expansion from Maine to Florida by Q1 2026, followed by market-by-market growth as club density increases. The release also calls out additional play-in markets including:
Southern California
Texas
Pacific Northwest
Flexible pricing, more access, fewer barriers
One of the most practical angles here is affordability and access.
CourtsApp highlights discounted pricing during quieter hours—helping players turn a random free afternoon into court time without committing to a membership or paying peak-hour rates.
For clubs, the platform doubles as a marketing and booking engine. For players, it’s a shortcut to the thing they actually want: a court that’s open right now.
The bigger takeaway
CourtsApp is betting on a simple truth: people don’t need more motivation apps—they need fewer obstacles.
If the app delivers on its promise (fast booking, real inventory, and meaningful discounts), it could become a go-to tool for anyone trying to make movement a habit—especially in sports like pickleball and tennis where access and scheduling can make or break consistency.
Players and clubs can learn more or join the platform at CourtsApp.com.
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Bad Bunny’s Super Bowl Halftime Show Fits the NFL’s Long Game to Win Latin America
The NFL aims to expand its reach into Latin America through strategic marketing and high-profile performers like Bad Bunny at the Super Bowl halftime show. While the choice has sparked controversy, particularly among conservatives, the league sees it as a business move to attract more fans, particularly in Mexico and Brazil.
Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin America
Donald Trump, it is fair to assume, will be switching channels during this year’s Super Bowl halftime show.
The U.S. president has already said that he won’t be attending Super Bowl LX in person, suggesting that the venue, Levi’s Stadium in Santa Clara, California, was “just too far away.” But the choice of celebrity entertainment planned for the main break – Puerto Rican reggaeton star Bad Bunny and recently announced pregame addition Green Day – didn’t appeal. “I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible,” Trump told the New York Post.
National Football League Commissioner Roger Goodell likely didn’t have the sensibilities of the U.S. president in mind when the choice of Bad Bunny was made.
But for the NFL hierarchy, this was likely a business decision, not a political one. The league has its eyes on expansion into Latin America; Bad Bunny, they hope, will be a ratings-winning means to an end. It has made such bets in the past. In 2020, Shakira and Jennifer Lopez were chosen to perform, with Bad Bunny making an appearance. The choice then, too, was seen as controversial.Shakira and Bad Bunny perform during the Pepsi Super Bowl LIV Halftime Show on Feb. 2, 2020, in Miami, Fla. Al Bello/Getty Images
Some, like the National Basketball Association, are at an advantage. The sport is played around the globe and has large support bases in Asia – notably in the Philippines and China – as well as in Europe, Australia and Canada.
The league has opted for a multiprong approach to attracting international fans, including lobbying to get flag football into the 2028 Olympics in Los Angeles.
Playing the field
When it comes to the traditional tackle game, the NFL has held global aspirations for over three-quarters of a century. Between 1950-1961, before they merged, the NFL and American Football League played seven games against teams in Canada’s CFL to strengthen the relationship between the two nations’ leagues.
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Developing a fan base south of the border has long been part of the plan.
The first international exhibition game between two NFL teams was supposed to take place in Mexico City in 1968. But Mexican protest over the economy and cost of staging the Olympics that year led the game, between the Detroit Lions and Philadelphia Eagles, to be canceled.
Instead, it was Montreal that staged the first international exhibition match the following year.
In 1986, the NFL added an annual international preseason game, the “American Bowl,” to reach international fans, including several games in Mexico City and one in Monterrey.
But the more concerted effort was to grow football in the potentially lucrative, and familiar, European market.
After several attempts by the NFL and other entities in the 1970s and ’80s to establish an international football league, the NFL-backed World League of Football launched in 1991. Featuring six teams from the United States, one from Canada and three from Europe, the spring league lost money but provided evidence that there was a market for American football in Europe, leading to the establishment of NFL Europe.
But NFL bosses have long had wider ambitions. The league staged 13 games in Tokyo, beginning in 1976, and planned exhibitions for 2007 and 2009 in China that were ultimately canceled. These attempts did not have the same success as in Europe.
Beyond exhibitions
The NFL’s outreach in Latin America has been decades in the making. After six exhibition matches in Mexico between 1978 and 2001, the NFL chose Mexico City as the venue of its first regular season game outside the United States.
In 2005, it pitted the Arizona Cardinals against the San Francisco 49ers at Estadio Azteca in Mexico City. Marketed as “Fútbol Americano,” it drew the largest attendance in NFL history, with over 103,000 spectators.
The following year, Goodell was named commissioner and announced that the NFL would focus future international efforts on regular-season games.
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The U.K. was a safe bet due to the established stadium infrastructure and the country’s small but passionate fan base. The NFL International Series was played exclusively in London between 2007 and 2016.
But in 2016, the NFL finally returned to Mexico City, staging a regular-season game between the Oakland – now Las Vegas – Raiders and Houston Texans.
And after the completion of upgrades to Latin America’s largest stadium, Estadio Azteca, the NFL will return to Mexico City in 2026, along with games in Munich, Berlin and London. Future plans include expanding the series to include Sydney, Australia, and Rio de Janeiro, Brazil, in 2026.
Although this represents a fraction of the overall sports fans in each nation, the raw numbers match the overall Latino fan base in the United States. In recent years the NFL has celebrated Latino Heritage Month through its Por La Cultura campaign, highlighting Latino players past and present.
Latin America also offers practical advantages. Mexico has long had access to NFL games as the southern neighbor to the United States, with the Dallas Cowboys among the most popular teams in Mexico.
For broadcasters, Central and South America offer less disruption in regards to time zones. Games in Europe start as early as 6:30 a.m. for West Coast fans, whereas Mexico City follows Central time, and Brasilia time is only one to two hours ahead of Eastern time.Bad Bunny poses with the Album of the Year, Best Música Urbana Album and Best Global Music Performance awards during the 68th Grammy Awards on Feb. 1, 2026, in Los Angeles. Matt Winkelmeyer/Getty Images for The Recording Academy
For sure, the choice of Bad Bunny as the halftime pick is controversial, given the current political climate around immigration. The artist removed tour dates on the U.S. mainland in 2025 due to concerns about ICE targeting fans at his concerts, a concern reinforced by threats from the Department of Homeland Security that they would do just that at the Super Bowl.
But in sticking with Bad Bunny, the NFL is showing it is willing to face down a section of its traditional support and bet instead on Latin American fans not just tuning in for the halftime show but for the whole game – and falling in love with football, too.