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Introducing FreshTake: A Groundbreaking Grocery Store Concept Coming to Augusta, GA in Summer 2024

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AUGUSTA, Ga. /PRNewswire/ — A revolutionary grocery shopping experience is coming to Augusta next year. FreshTake, a brand-new grocery store concept, is set to open its doors in the former 42,000 square foot Whole Foods location at I-20 and Washington Road, bringing a cutting-edge blend of convenience, dining, and recreation to the community. Spearheaded by the visionary owner Jackson Mitchell, CEO of Jackson Mitchell Holdings, which operates five Little Giant Farmers Market locations in the Atlanta area, FreshTake promises to elevate the way you shop and dine. Mitchell’s visionary project is poised to redefine the traditional grocery experience while creating 130 jobs for Augusta locals.

At just 28 years old, Jackson Mitchell’s passion for the grocery industry and his creative vision have culminated in the birth of FreshTake. Drawing on years of experience and dreaming up the perfect grocery store concept, Mitchell is excited to unveil this unique venture to Augusta residents. “We are thrilled to introduce FreshTake to Augusta,” said Jackson Mitchell, CEO. “This store represents the culmination of my career and a deep love for the grocery business. Our goal is to create a space that not only offers top-quality groceries but also becomes a hub for the community, where people can come together to enjoy great food, entertainment, and convenience.”

FreshTake is designed to cater to the diverse needs of the modern shopper, offering a seamless integration of shopping and leisure activities. The store will feature seating for 130, two outdoor balconies a spacious mezzanine seating area above the in-store cafe, providing professionals with a cozy spot to work or meet over coffee while enjoying complimentary WIFI. The outdoor patio seating area at FreshTake will be a prime attraction, boasting a walk-up barbecue smokehouse for a mouthwatering lunch or dinner experience. Patrons can also unwind by the fire pit or practice their golf skills on the 5-hole putting green, making FreshTake a destination that appeals to families and individuals alike. One of the highlights of FreshTake will be “Jackson’s,” a beer and wine bar within the store. Shoppers can relax and catch up on their favorite sports on 13 large televisions while savoring a selection of 10 tap beers, wine, made-to-order sushi and bar food items. 

Augusta residents and visitors will dive into a delectable culinary experience at FreshTake, where their diverse food service offerings cater to all tastes. FreshTake customers will enjoy the artistry of an in-store sushi bar, indulging in comforting slices at the pizza and pasta station, crafting their ideal sub at the sandwich bar, and exploring the delights of the full-service hot food bar and bakery as well as a large selection of import cheeses. For a refreshing twist, customers can visit the fresh-squeezed juice and smoothie bar or discover easy meal solutions with a variety of grab and go options.

FreshTake will also offer the convenience of Instacart pickup and delivery services, ensuring that customers can effortlessly shop for groceries online and have them delivered to their doorstep or pick up at their convenience using the drive-up service. Additionally, FreshTake will provide prepared foods delivery, allowing patrons to savor our delicious offerings in the comfort of their homes. For special occasions and gatherings, our catering services will make entertaining a breeze with a delectable selection of culinary delights.

Jackson Mitchell is a 4th generation member of the esteemed Mitchell Grocery family business. As a full-service grocery store, FreshTake will carry the legacy of Mitchell Grocery’s commitment to quality meats a step further. The store will feature in-store butchers and a dedicated section for meat, thoughtfully categorized into prime, fresh, frozen, and packaged selections. Notably, customers can select their choice of fresh meat and have it prepared by in-store chefs with the innovative “grill while you shop” option. The fresh seafood department will also provide free steaming services. “We are proud to continue our family’s tradition of delivering the best quality meats to our customers,” said Jackson Mitchell. “With FreshTake, we aim to raise the bar even higher and provide an unparalleled grocery shopping experience for the Augusta community.”

FreshTake is proud to feature a diverse selection of fresh produce, an extensive assortment of bulk food items and a beer cave known as the “Ice Box.” In addition to groceries, the store will offer a comprehensive range of products, including health and beauty items, general merchandise, and a full-service pharmacy including vaccinations, ensuring all shoppers’ needs are met under one roof. FreshTake’s grand opening is anticipated for Summer 2024, offering Augusta’s community an unmatched shopping journey that blends convenience, culinary indulgence, and leisure. Jackson Mitchell and his team invite all to experience this transformative evolution in grocery retail.

About FreshTake

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FreshTake is an innovative grocery store concept spearheaded by CEO Jackson Mitchell, a fourth-generation member of the Mitchell Grocery family business. By seamlessly integrating quality groceries, diverse dining options, and recreational amenities, FreshTake is poised to redefine the traditional grocery shopping experience. The grand opening is set for Summer 2024 in the former Whole Foods location within Augusta’s Washington Crossing shopping center at 2907 Washington Road, STE 102, Augusta, GA 30909. Follow along on FreshTake’s social media pages for updates and construction progress.

SOURCE Jackson Mitchell Holdings, Inc.

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Food and Beverage

What 100% Grass-Fed Organic Dairy Brings to Your Table

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100% grass-fed organic dairy (Family Features) It’s no secret that many grocery store dairy sections are filled with more options today. One choice continuing to gain favor with consumers is 100% grass-fed organic dairy. Nutrition, environmental awareness and animal care are some of the leading reasons consumers choose grass-fed dairy products. Globally, the 100% grass-fed dairy market is projected to continue growing and some market experts predict annual growth rates as high as 22%. If you’re curious about 100% grass-fed organic dairy, consider these benefits from Maple Hill, America’s original 100% grass-fed organic dairy producer. The pioneer of 100% grass-fed organic dairy took its commitment a step further by celebrating and declaring National 100% Grass-Fed Organic Dairy Day on April 15, which recognizes the positive impact it has on consumers, cows, farmers and the environment. 1. Honoring the Farmers Unlike large-scale corporate dairy farms, most organic farms are small, family-owned operations dedicated to traditional, sustainable farming. Small dairy farms have been disappearing, but 100% grass-fed organic dairy creates a sustainable, viable path forward for farmers who work in harmony with nature. This more natural approach to dairy is a “craft” process, favoring small family farmers who are willing to dedicate the extra focus and patience to a better product and process. These family farms are passed on to future generations to grow the “better for you, better for the planet” approach. 2. Commitment to Good Health Most consumers don’t know the difference between traditional organic and 100% grass-fed organic dairy. One key distinction is the products’ nutritional composition; 100% grass-fed organic dairy provides a 50% healthier ratio of omega 3:6 and 40% higher levels of CLA fatty acids, which may support heart health and provide other health benefits. What’s more, Maple Hill’s products made with 100% grass-fed organic dairy are GMO free, hormone free and antibiotic free with no additives or fillers. The line of high-quality, rich-flavored products let you experience the organic difference from traditional dairy for a nutrient-dense solution that tastes as nature intended. 3. Happy, Healthy Cows Cows on a 100% grass-fed diet can live up to three times as long as grain-fed cows and are never subjected to unnatural diets, hormones or antibiotics. More time in pastures filled with lush grass means cows have the freedom to roam, ruminate and graze on diverse, nutrient-rich grasses. The result is happier, healthier cows, which in turn results in a richer, better-tasting and more nutrient-dense milk. 4. Sustainability and the Environment Producing milk without grain or corn requires farmers to focus on regenerating soil and the soil life that supports everything else on the farm. In fact, the healthier the soil, the healthier the feed, so farmers have a natural incentive to be as regenerative as possible. Regenerative grazing practices are a powerful and positive tool to improve land and the web of life on farms by actively restoring soil health, promoting biodiversity and reducing the environmental impact compared to conventional dairy. Well-managed grazing helps pull carbon from the atmosphere into the soil, fighting climate change in the process. In addition, healthier soil retains more water, reducing runoff and protecting water sources from agricultural pollution. 5. Strengthening the 100% Grass-Fed Organic Market Consumers are increasingly aware of the choices they have in dairy products and how 100% grass-fed organic supports their health, farmers, animals and the planet. Some ways to support this category’s continued growth include choosing certified 100% grass-fed organic dairy, advocating for regenerative farming and helping shape a more sustainable food system. Learn more about 100% grass-fed organic dairy products at maplehill.com.   collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: Maple Hill

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Turn a Favorite Spring Veggie into a Stellar Soup

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veggi (Family Features) If you’re in need of a soup outside the usual mushroom or celery varieties, turn to another springtime favorite: carrots. More than just a veggie you can serve with dip, they’re creamy, delicious and pair well with ginger in this Creamy Carrot Soup. Discover more easy recipes for family meals at Culinary.net. 17435 carrot soup detail image embed1

Creamy Carrot Soup

Recipe courtesy of “Cookin’ Savvy” Servings: 4-6
  • 2 cans (14 ounces each) carrots
  • 2 cups broth of choice
  • 1/2 cup brown sugar
  • 1 tablespoon garlic powder
  • 1 tablespoon onion powder
  • 2 teaspoons ginger
  • 1/4 cup orange juice
  • 1/4 cup heavy cream
  • salt, to taste
  • pepper, to taste
  • honey
  • BLT wraps, for serving
  1. In blender, blend canned carrots, including juices, until smooth. Transfer to pot and add broth.
  2. Mix in brown sugar, garlic powder, onion powder, ginger and orange juice. Bring to simmer then add cream. Add salt and pepper, to taste.
  3. Drizzle honey over each bowl. Serve with BLT wraps.
  collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: Culinary.net

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White Castle Unveils a Bounce House (er, Castle) as Part of Its New Line of Branded Merchandise for Spring 2025

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New merch collection also includes White Castle tin lunchbox, pickleball paddle set, playing cards, T-shirts and more.

COLUMBUS, OhioApril 16, 2025 /PRNewswire/ — White Castle is helping customers take their legendary Crave to new heights with the launch of a brand-new line of merchandise. The crown jewel of the spring 2025 collection? An 8-foot-tall bouncy castle with a design inspired by, you guessed it, an actual White Castle! This inflatable fun house reinforces that White Castle isn’t just about satisfying Cravings — it’s about creating memorable moments, too.

“Our House of Crave merchandise team really outdid themselves for this spring 2025 collection,” said Jamie Richardson, vice president at White Castle. “Looking ahead to the nicer weather, there is no more epic way to celebrate than with a Castle of your own!”   The one-of-a-kind White Castle Bouncy Castle is made to order and, at 12′ x 12′ x 8′ feet, is sized for Cravers of all ages. The new spring collection of merch, which is available exclusively at White Castle’s online store, House of Crave, also includes an array of smaller, though equally exciting, items:
  • A tin lunchbox. Retro meets modern with a never-before offered classic tin lunchbox. It’s perfect for Cravers of all ages, whether used for packing lunch, storing collectibles, or just showing off an affection for White Castle’s iconic Sliders.

  • Pickleball paddle set. As the home of The Original Slider®, White Castle is well-suited to help with your slide action on the pickleball court. Pick up a pair of these paddles and slide away!

  • Playing cards. No tricks here, just a simple deck of White Castle-branded playing cards.

  • “Only Beef” T-shirt. Proclaiming “The only beef between us is this Slider,” this T-shirt is best bought in pairs.

  • Knight-time craver T-shirt. “Dost thou even crave?” asks the knight who adorns this grey T-shirt holding a tray of Sliders.

  • A “Follow Your Crave” horn. This long plastic blue horn, similar to a vuvuzela (think soccer stadium noisemaker), can be blown when the Craving hits — or at any time, for that matter.

  • Pint glass. Raise this pint glass, painted with the White Castle logo, and toast to memorable moments.

  • Bucket hat. Anyone wearing this soft, wide-brimmed bucket hat, adorned with the White Castle logo, will look super cool eating Sliders.
White Castle’s House of Crave online store features dozens more White Castle-branded items, from tote bags, tumblers and ornaments to bathrobes, ballcaps and bathing suits. New items will be released seasonally throughout the year. “We have so many customers who are passionate about White Castle, and our House of Crave merchandise reflects that enthusiasm,” Richardson said. “From eye-catching apparel to fun collectibles, our online store offers a variety of unique items that allow our devoted fans to celebrate their love for White Castle any day of the week!” About White Castle® White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including Time magazine’s “Most Influential Burger of All Time” (2014, The Original Slider®) and Thrillist‘s “Best Plant-Based Fast-Food Burger” (2019, Impossible Slider). In 2021, Fast Company named the fast-food pioneer one of the “10 Most Innovative Dining Companies.” White Castle is known for the legendary engagement of its team members and has received the Great Place to Work® Certification™ for an extraordinary four consecutive years spanning 2021–2024. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS™ loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com. SOURCE White Castle

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