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Movement LIVE by Michelob ULTRA Returns with a First-Of-Its-Kind Multi-City Workout Tour, Joined by Live Nation and Rumble Boxing

The Most Unique, Live Fitness Experience Is Back for its 6th Year with Epic Performances by Alesso and Loud Luxury

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NEW YORK /PRNewswire/ — Movement LIVE by Michelob ULTRA is back for its sixth year and is inviting consumers from all over the nation to join its most unique, live workout experience yet. Michelob ULTRA, the premium beer for those who live an active lifestyle, is hitting the road this summer in partnership with Live Nation, the world’s leading live entertainment company, and Rumble Boxing for an epic Movement LIVE Tour, featuring live music performances by Alesso and Loud Luxury.

Michelob ULTRA Movement Live
Movement LIVE by Michelob ULTRA Returns with a First-Of-Its-Kind Multi-City Workout Tour, Joined by Live Nation and Rumble Boxing

For the first time ever, this unconventional fitness experience will debut at iconic Live Nation venues across Charlotte, Houston, and Denver, setting the stage for an epic fusion of fitness, fun, and live music. During this year’s Movement LIVE Tour by Michelob ULTRA, fitness enthusiasts will participate in a live  45-minute shadow boxing and strength workout hosted by Team ULTRA fitness pros and led by Rumble trainers, followed by an electrifying post-workout celebration and dance party with special musical performances. The tour will also make stops in Atlanta, Chicago, and Dallas with special performances by local DJs.

“We are thrilled to be able to bring together fitness enthusiasts from across the nation with these one-of-a-kind, live experiences that fuel the joy of working out together,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “This year’s tour marks a new era for Movement LIVE and is a refreshing reminder that it’s only worth it if you enjoy it.”

“Live music fans embrace a healthy and balanced lifestyle and proudly pioneer the latest fitness trends,” said Tyler Phillips, Live Nation’s Vice President of Brand Marketing. “By teaming up with Michelob ULTRA to bring the Movement Tour to music venues nationwide, fans have a unique opportunity to blend their love for live music and fitness in an exhilarating and memorable way.”

Since starting Movement LIVE in 2018, Michelob ULTRA has been committed to offering fans who live an active lifestyle an unforgettable and joyful workout experience all while uniting fitness enthusiasts and music fans from around the world. 

Dates, locations and musical performances include:

  • July 12: Charlotte, NC – The Fillmore Charlotte, featuring musical guest Loud Luxury (tickets available for purchase)
  • July 20: Atlanta, GA – State Farm Arena, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
  • July 26: Chicago, IL – Wrigley Field, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
  • August 2Dallas, TX – American Airlines Arena, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
  • August 9Denver, CO – Fillmore Auditorium, featuring musical guest Loud Luxury (tickets available for purchase)
  • August 16Houston, TX – 713 Music Hall, featuring musical guest Alesso (tickets available for purchase)

This can’t miss tour will feature exclusive, never-before-seen merch and products from Movement LIVE partners including Brooks Running, BYLT Basics, and more.  Additionally, for fitness enthusiasts who want to attend Movement LIVE, Cash App is offering Cash App Card holders access to its Pumped Up Pass.  At only $50, the pass includes additional perks like a VIP viewing area at the concert, $35 to go towards your next Rumble class*, express check-in and 20% off of all food and beverages at the event.  To purchase the Pass, check out using your Cash App Card.

“Merging the high-energy and explosive experience of Rumble Boxing workouts with the incredible music artists at Movement LIVE will be a night to remember,” says Rumble Chief Marketing Officer, Rachelle Dejean. “And even better yet, we get to share these unforgettable moments in 6 markets this year!” 

For tickets for each city and to learn more about how Michelob ULTRA is encouraging joy through fitness, visit MichelobUltra.com/movementlivetour.

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For more information, visit MichelobULTRA.com or follow @MichelobULTRA on FacebookTwitterInstagram and YouTube.

ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram

ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

ABOUT RUMBLE    
Founded in New York City in 2017, Rumble is a group fitness concept delivering a combination of boxing-inspired circuits and the transformative power of resistance training. Pro and amateur fighters glove up together, no matter their fitness level or skill, to reveal their inner fighter. The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags. Rumble was founded by Noah Neiman (former Barry’s Bootcamp Master Trainer, and cast member of Bravo’s Work Out New York), Eugene Remm (Co-Founder of Catch Hospitality Group: Catch Restaurants, CATCH STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville), and Anthony DiMarco (13-time IRONMAN, former Managing Director, Google). Ranked in Entrepreneur Magazine’s Top New Franchises List in 2023, Rumble is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands.

ABOUT BROOKS RUNNING
Brooks Running creates market-leading performance footwear, apparel, run bras, and accessories distributed to runners worldwide. Brooks’ purpose is to inspire everyone to run their path by creating the best gear, tools, and experiences. Founded in 1914, the company continues to deliver accelerated product innovation and engagement with runners, walkers, and everyone who puts one foot in front of the other. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.

ABOUT CASH APP
Cash App is the money app. It’s the easy way to spend, send, store, and invest money. Sending and receiving money is free and fast, and most payments can be deposited directly to a bank account in just a few seconds. With Cash App, customers can also invest in their favorite companies with as little as $1, buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money anywhere Visa is accepted. Download Cash App for free at cash.app/download

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SOURCE Michelob ULTRA

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MUTANT SAYS “GET YOUR GREENS FOR BIGGER GAINS”

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Hardcore sports nutrition company debuts epic superfood drink mix, Big Greens, at The Arnold Sports Festival

PORT COQUITLAM, BC /PRNewswire/ — Fit Foods Ltd., a leading Canadian-based sports nutrition company in the bodybuilding and fitness industry for those born different, knows what drives the hardcore. Those who live for the iron—wrapping their hands around the weights, prepping for the set, grinding out the reps, and scaring their best into submission—aren’t content with average. They bring a relentless, hardcore attitude because it fuels their existence. They stand out in the crowd, united by muscle, and they’re hungry for more. MUTANT gets it. That’s why they craft serious supplements and quality apparel with kick-ass purpose, built solely for those who refuse to settle. And now, they’re unveiling their latest weapon: Big Greens, debuting at The Arnold Sports Festival in Columbus, Ohio.

BigGreens JustChoc
Big Greens is a new epic superfoods drink mix from MUTANT that is debuting at The Arnold Sports Festival.

Big Greens is an epic superfoods drink mix that isn’t for the faint-hearted. Big Greens is the greenest greens on the market, engineered to support immune system function, muscle recovery, proper muscle contractions, and a reduction in oxidative stress—because those who live this lifestyle demand more than the basics. Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66® ashwagandha, DE111® probiotic, and over 40 superfoods. This is manufacturer-direct, multi-award-winning innovation from a team that lives the grind just as fiercely as their fans.

“Your mother always told you to eat your greens, so we made the greenest greens out there: easy, quick, and built for you to drink alone or stack with your favorite protein powder. This isn’t some watered-down drink mix — just look at the label — it’s for those who dominate and who push their limits in the gym and beyond,” said MUTANT President and CEO Jim McMahon. “They don’t just train, eat, and sleep—they attack every rep to be their best. Big Greens is built for them and to harness their discipline in a convenient way that also helps with better recovery.”

Fans eager to step up can visit MUTANT at The Arnold Sports Festival, booth 1245, to learn more, sample Big Greens, and enter for a chance to win epic prizes. They can also join a special meet-and-greet with Mitchell Hooper, the 2x Defending Arnold Strongman Champion and Strongest Man on Earth, on Sunday at 10 a.m. Big Greens hits shelves in May 2025, available online and at select retailers nationwide, including GNC stores. Each 10.4-ounce bottle delivers 30 servings of pure intensity, featuring innovative blends like 4,525 mg of Land & Sea Greens Giga Blend, 1,239 mg of Superfood Phyto Blend, 821 mg of Daily Reset Blend, and 725 mg of Pre and Probiotics / Digestive Blend.

For those born different, born hardcore, MUTANT’s got their back. Visit www.mutantnation.com for more on Big Greens and the MUTANT lifestyle.

About Fit Foods Ltd
Fit Foods Ltd, a world-class manufacturer of sports nutrition proteins and other supplements, specializing in powders. Its extensive variety of products and formulas has earned it international recognition for superior-tasting quality products and has resulted in a leading position in the marketplace. Fit Foods brands are distributed worldwide in 70+ countries. Its Canada based manufacturing facilities are GMP compliant, NHP site licensed (#300341), CFIA licensed (4420), US FDA licensed, and Certified Organic by PACS (#16-463). MUTANT is one of the companies most beloved brands.

SOURCE Fit Foods Ltd.

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Zing Zang Introduces Dill Pickle Bloody Mary Mix

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New Zing Zang® Bloody Mary Mix Creates ‘Dill-icious’ Bloody Mary Cocktails

CHICAGO, March 18, 2025 /PRNewswire/ — As consumer excitement for pickles and pickle-flavored food and drink continues to grow, Zing Zang, America’s #1-selling Bloody Mary brand, has introduced a new Dill Pickle Bloody Mary Mix.

Zing Zang Dill Pickle is the first flavored variety of Zing Zang’s popular Bloody Mary Mix. It’s crafted with real pickle brine and the same original recipe of seven real vegetable juices, Worcestershire sauce, hot sauce, and a blend of bold spices and seasonings.

bloody mary
Zing Zang Dill Pickle is the first flavored variety of Zing Zang’s popular Bloody Mary Mix.

“We know many people love adding pickle juice to their Bloody Marys, so we made it even easier with Zing Zang Dill Pickle Bloody Mary Mix,” says E.G. Fishburne, VP of Marketing at Chicago-based Zing Zang. “If you like Bloody Marys and you like pickles, you’re gonna love this. It tastes so good, the vodka is optional!”

Zing Zang will be introducing fans of pickleball to the new Dill Pickle Bloody Mary Mix at the U.S. Open Pickleball Championships in Naples, Florida, at the end of April. “Zing Zang was the first sponsor of the U.S. Open back in 2016, and we’re more excited than ever to bring our Bloodys with a big punch of pickle to pickleball’s legendary Zing Zang Championship Court,” added Fishburne.

In addition to the original Zing Zang Bloody Mary Mix and the new Dill Pickle Bloody Mary Mix, the Zing Zang Bloody Mary portfolio also includes Zing Zang Blazing Bloody Mary Mix, a hotter and spicier version of the original mix, and a line of ready-to-drink pre-mixed Bloody Mary cocktails made with premium vodka in cans and party-sized bottles.

Zing Zang Dill Pickle Bloody Mary Mix will be available across the country at grocery retailers, wine and spirits stores, and is available now for purchase online at Amazon.com

For more information, visit ZingZang.com or follow Zing Zang on social media.

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About Zing Zang:
Zing Zang® is the leading Bloody Mary brand and a top non-alcoholic cocktail mix brand in the U.S. Renowned for its premium-quality mixers, Zing Zang offers a wide range of products, including the best-selling Bloody Mary Mix, Blazing Bloody Mary Mix, Dill Pickle Bloody Mary Mix, and an authentic Michelada Mix. Zing Zang also has an “amazing” line of mixers that includes Classic Margarita, Mango Margarita, Strawberry Margarita-Daiquiri, Sweet & Sour, and Piña Colada—all made with real fruit juices and naturally sweetened without high fructose corn syrup. Expanding beyond mixers, the brand has launched a line of ready-to-enjoy prepared cocktails, featuring Zing Zang’s award-winning mixes paired with premium spirits. The lineup includes Bloody Mary, Blazing Bloody Mary, Classic Margarita, and Mango Margarita. Founded in 1997 and based in Chicago, Illinois, Zing Zang products are available nationwide in over 300,000 retail and on-premise locations. For more information, please visit ZingZang.com.

SOURCE Zing Zang, LLC


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Exciting Collaboration: Ketone Labs & Blue Pacific Flavors Unite to Transform Functional Beverages at Expo West 2025!

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Ketone Labs
Ketone Labs, a leader in beta-hydroxybutyrate (BHB) innovation, has partnered with Blue Pacific Flavors, a premier expert in natural flavor solutions, to pioneer goBHB®-powered functional beverages & nutritional products.

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March 4-7, 2025, marks a momentous occasion in the world of innovation at Expo West, and we’re thrilled to share the exciting news about the strategic partnership between two pioneers: Ketone Labs and Blue Pacific Flavors. This collaboration aims to revolutionize the functional beverage landscape with the introduction of goBHB®-powered drinks, combining science-backed formulation with mouthwatering flavors.

What’s Buzzing at Expo West?

Set in the vibrant city of Anaheim, California, Expo West 2025 is the place to be for industry professionals and health enthusiasts alike. Visitors can look forward to an exclusive sneak peek at groundbreaking non-stimulant energy beverages that harness the power of goBHB®. These innovative drinks stand out by delivering clean, sustained energy without the jitters associated with caffeine or taurine.

The Power of goBHB®: Fueling a Healthier Future

At the core of this partnership is goBHB®, a game-changing innovation that promises to uplift our daily wellness routines. Here’s a breakdown of what makes these beverages stand out:

  • Brain Health: The cognitive benefits of goBHB® are remarkable! It enhances mental clarity and focus, making it perfect for those long workdays or study sessions.
  • Gut Health: With specially designed formulations that support the microbiome, these beverages are as much about feeling good on the inside as they are about revitalizing your energy levels.
  • Metabolic Energy: goBHB® serves as a rapid source of fuel, enabling endurance and performance, whether you’re hitting the gym or navigating a busy day.

Meet Our Innovators

Industry veterans Donald F. Wilkes, CEO of Blue Pacific Flavors, and Rob C. Rogers, Founder of Ketone Labs, are enthusiastic about this partnership and the future it holds. With Donald’s extensive experience in flavor science and beverage formulation and Rob’s commitment to pushing the boundaries of metabolic health, this collaboration is set to redefine expectations.

“In my 40+ years in the industry, I have never seen a technology as transformative as goBHB®,” Wilkes stated. “It’s a game-changer in metabolic health, offering a science-backed, clean-energy solution that fits today’s functional beverage landscape.”

Echoing this sentiment, Rob C. Rogers shared, “goBHB® is revolutionizing the industry, and our partnership with Blue Pacific Flavors is pivotal in unlocking its full potential.”

Tantalizing Taste Meets Cutting-Edge Science

One of the most exciting aspects of this partnership is the introduction of several unique and innovative flavored products, all developed by Blue Pacific Flavors. The day is coming when functional health drinks aren’t just good for you—they’ll taste fantastic too!

Will you be attending Expo West 2025? Be sure to visit Booth #4373 for a chance to sample these extraordinary beverages and see firsthand how goBHB® can integrate into your lifestyle. Attendees will have the opportunity to engage with the experts behind these innovations and learn more about the intersection of delicious flavor and health-conscious formulation.

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Join Us on This Journey!

As we embark on this exciting journey in functional nutrition, we invite you to stay connected and follow along. Together, Ketone Labs and Blue Pacific Flavors are committed to delivering the next generation of delicious, effective, and innovative products tailored to modern consumer needs.

Let’s Change the Way We Think About Nutrition

Join us at Expo West 2025, and be part of the exciting new wave of functional beverages that promote brain health, gut health, and metabolic energy without compromising on flavor. The future of wellness awaits—let’s explore it together! 🥤✨


For more updates, follow us on our social media channels and explore the fascinating world of goBHB® and its incredible potential! See you in Anaheim!

STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.

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