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Movement LIVE by Michelob ULTRA Returns with a First-Of-Its-Kind Multi-City Workout Tour, Joined by Live Nation and Rumble Boxing

The Most Unique, Live Fitness Experience Is Back for its 6th Year with Epic Performances by Alesso and Loud Luxury

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NEW YORK /PRNewswire/ — Movement LIVE by Michelob ULTRA is back for its sixth year and is inviting consumers from all over the nation to join its most unique, live workout experience yet. Michelob ULTRA, the premium beer for those who live an active lifestyle, is hitting the road this summer in partnership with Live Nation, the world’s leading live entertainment company, and Rumble Boxing for an epic Movement LIVE Tour, featuring live music performances by Alesso and Loud Luxury.

Michelob ULTRA Movement Live
Movement LIVE by Michelob ULTRA Returns with a First-Of-Its-Kind Multi-City Workout Tour, Joined by Live Nation and Rumble Boxing

For the first time ever, this unconventional fitness experience will debut at iconic Live Nation venues across Charlotte, Houston, and Denver, setting the stage for an epic fusion of fitness, fun, and live music. During this year’s Movement LIVE Tour by Michelob ULTRA, fitness enthusiasts will participate in a live  45-minute shadow boxing and strength workout hosted by Team ULTRA fitness pros and led by Rumble trainers, followed by an electrifying post-workout celebration and dance party with special musical performances. The tour will also make stops in Atlanta, Chicago, and Dallas with special performances by local DJs.

“We are thrilled to be able to bring together fitness enthusiasts from across the nation with these one-of-a-kind, live experiences that fuel the joy of working out together,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “This year’s tour marks a new era for Movement LIVE and is a refreshing reminder that it’s only worth it if you enjoy it.”

“Live music fans embrace a healthy and balanced lifestyle and proudly pioneer the latest fitness trends,” said Tyler Phillips, Live Nation’s Vice President of Brand Marketing. “By teaming up with Michelob ULTRA to bring the Movement Tour to music venues nationwide, fans have a unique opportunity to blend their love for live music and fitness in an exhilarating and memorable way.”

Since starting Movement LIVE in 2018, Michelob ULTRA has been committed to offering fans who live an active lifestyle an unforgettable and joyful workout experience all while uniting fitness enthusiasts and music fans from around the world. 

Dates, locations and musical performances include:

  • July 12: Charlotte, NC – The Fillmore Charlotte, featuring musical guest Loud Luxury (tickets available for purchase)
  • July 20: Atlanta, GA – State Farm Arena, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
  • July 26: Chicago, IL – Wrigley Field, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
  • August 2Dallas, TX – American Airlines Arena, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
  • August 9Denver, CO – Fillmore Auditorium, featuring musical guest Loud Luxury (tickets available for purchase)
  • August 16Houston, TX – 713 Music Hall, featuring musical guest Alesso (tickets available for purchase)

This can’t miss tour will feature exclusive, never-before-seen merch and products from Movement LIVE partners including Brooks Running, BYLT Basics, and more.  Additionally, for fitness enthusiasts who want to attend Movement LIVE, Cash App is offering Cash App Card holders access to its Pumped Up Pass.  At only $50, the pass includes additional perks like a VIP viewing area at the concert, $35 to go towards your next Rumble class*, express check-in and 20% off of all food and beverages at the event.  To purchase the Pass, check out using your Cash App Card.

“Merging the high-energy and explosive experience of Rumble Boxing workouts with the incredible music artists at Movement LIVE will be a night to remember,” says Rumble Chief Marketing Officer, Rachelle Dejean. “And even better yet, we get to share these unforgettable moments in 6 markets this year!” 

For tickets for each city and to learn more about how Michelob ULTRA is encouraging joy through fitness, visit MichelobUltra.com/movementlivetour.

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For more information, visit MichelobULTRA.com or follow @MichelobULTRA on FacebookTwitterInstagram and YouTube.

ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram

ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

ABOUT RUMBLE    
Founded in New York City in 2017, Rumble is a group fitness concept delivering a combination of boxing-inspired circuits and the transformative power of resistance training. Pro and amateur fighters glove up together, no matter their fitness level or skill, to reveal their inner fighter. The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags. Rumble was founded by Noah Neiman (former Barry’s Bootcamp Master Trainer, and cast member of Bravo’s Work Out New York), Eugene Remm (Co-Founder of Catch Hospitality Group: Catch Restaurants, CATCH STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville), and Anthony DiMarco (13-time IRONMAN, former Managing Director, Google). Ranked in Entrepreneur Magazine’s Top New Franchises List in 2023, Rumble is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands.

ABOUT BROOKS RUNNING
Brooks Running creates market-leading performance footwear, apparel, run bras, and accessories distributed to runners worldwide. Brooks’ purpose is to inspire everyone to run their path by creating the best gear, tools, and experiences. Founded in 1914, the company continues to deliver accelerated product innovation and engagement with runners, walkers, and everyone who puts one foot in front of the other. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.

ABOUT CASH APP
Cash App is the money app. It’s the easy way to spend, send, store, and invest money. Sending and receiving money is free and fast, and most payments can be deposited directly to a bank account in just a few seconds. With Cash App, customers can also invest in their favorite companies with as little as $1, buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money anywhere Visa is accepted. Download Cash App for free at cash.app/download

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SOURCE Michelob ULTRA

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Smoothie King Launches GLP-1 Support Menu to Enhance Health Journeys

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In an exciting development for health-conscious individuals, Smoothie King has unveiled its GLP-1 Support Menu, designed specifically for those incorporating GLP-1 medications into their weight loss and wellness routines. As a leader in the smoothie industry, Smoothie King continues to prioritize the health and fitness journeys of its guests by introducing this tailored smoothie menu, which is readily available in all locations across the U.S., as well as online and through their mobile app.

GLP-1
Smoothie King Launches GLP-1 Support Menu to Support Health and Fitness Journeys of Medication Users

Supporting Weight Management Goals

For many Americans, the journey toward achieving weight loss or weight management goals can be challenging. With the rise in prescription GLP-1 agonists—medications intended to aid in weight loss—Smoothie King is stepping up to enhance this journey. This new menu positions Smoothie King as the first national quick-service restaurant (QSR) to cater specifically to the nutritional needs of individuals using these medications.

“Every individual’s path is different, and with the growing use of GLP-1 medications, we want to ensure that Smoothie King provides the nutritional resources to match,” said Wan Kim, CEO of Smoothie King. “Our smoothies are more than just a delicious treat—they’re a power-packed meal on-the-go to help our guests stay on track with their goals.”

The GLP-1 Support Menu

The GLP-1 Support Menu features a selection of five nutrient-dense smoothies, each carefully crafted to meet the unique needs of those on a GLP-1 journey. Each smoothie includes high protein levels (20 grams or more) and is enriched with fiber while containing no added sugars. Let’s take a closer look at the options:

  1. Gladiator® GLP-1
  • Ingredients: Protein flavor choice (Chocolate, Vanilla, or Strawberry) with a choice of two add-ins: Almonds, Almond Butter, Wild Blueberries, Strawberries, Raspberries, Organic Ginger, Kale, Carrots, or Spinach.
  • Nutrition: 45-61g protein, 2-14g fiber, 0g added sugar, 220-560 calories.
  1. Slim N Trim™ GLP-1 Mango Greens
  • Ingredients: Mangoes, Greek Yogurt, Califia Farms® Almond Milk, Slim N Trim™ Blend, Organic Kale, Ginger, Spinach.
  • Nutrition: 22g protein, 5g fiber, 0g added sugar, 200 calories.
  1. Keto Champ GLP-1 (Berry or Chocolate)
  • Berry Ingredients: Califia Farms® Almond Milk, Almond Butter, Wild Blueberries, Raspberries, Keto Protein Blend, 100% Cocoa.
  • Chocolate Ingredients: Califia Farms® Almond Milk, Almond Butter, 100% Cocoa, Keto Protein Blend, Stevia Plant-Based Sweetener.
  • Nutrition: 24g protein, 14-15g fiber, 0g added sugar, 420-450 calories.
  1. The Activator® Recovery GLP-1 Almond Berry
  • Ingredients: Strawberries, Wild Blueberries, Califia Farms® Almond Milk, Coconut Water, Gladiator® Protein Strawberry.
  • Nutrition: 24g protein, 5g fiber, 0g added sugar, 200 calories.
  1. Power Meal Slim™ GLP-1 (Chocolate, Vanilla, or Strawberry)
  • Chocolate Ingredients: Bananas, Califia Farms® Almond Milk, Power Slim Protein, 100% Cocoa.
  • Vanilla Ingredients: Bananas, Califia Farms® Almond Milk, Power Slim Protein.
  • Strawberry Ingredients: Bananas, Strawberries, Power Slim Protein.
  • Nutrition: 19-22g protein, 6-10g fiber, 0g added sugar, 190-210 calories.

These smoothies have been crafted in collaboration with registered dietitian Molly Kimball from Ochsner Health, emphasizing the importance of maintaining a thoughtful balance of nutrient-dense ingredients to enhance satiety and muscle mass without added sugars.

Enhancing Overall Wellness

The GLP-1 Support Menu not only supports those experiencing the side effects commonly associated with GLP-1 medications but also prioritizes delicious taste and quality nutrition. Each smoothie is designed to be hydrating and nutrient-dense, providing individuals with the energy they need to thrive.

For over five decades, Smoothie King has committed itself to blending nutritious, great-tasting smoothies. The GLP-1 Support Menu is a continuation of this mission, aiming to simplify healthy eating for everyone, especially those on personalized health journeys.

Conclusion

With the launch of the GLP-1 Support Menu, Smoothie King is setting a precedent for the quick-service restaurant industry, showing that delicious and nutritious options can go hand-in-hand. Whether you’re using GLP-1 medications or simply seeking healthy, protein-rich smoothies for your lifestyle, Smoothie King’s new offerings provide a way to indulge while adhering to your wellness goals.

To explore the GLP-1 Support Menu, visit your nearest Smoothie King location or check it out on their mobile app or website. Cheers to a healthier, happier you! https://www.smoothieking.com/landing-pages/glp-1-smoothies

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SOURCE Smoothie King


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Barefoot, The Official Wine Sponsor of the NFL, Teams up With Simone Biles To Offer Fans an Exclusive ‘BandWAGon’ Gameday Experience

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One lucky contest winner and three friends will attend the Green Bay @ Chicago game on Nov.
17 alongside Biles

MODESTO, Calif., Oct. 24, 2024 /PRNewswire/ — America’s most awarded wine brand, Barefoot, is teaming up with America’s most awarded gymnast (and WAG), Simone Biles. As the Official Wine Sponsor of the NFL, Barefoot is launching a contest offering fans a chance at an exclusive, once-in-a-lifetime experience to watch the Green Bay vs. Chicago rivalry game on November 17 with Biles. One lucky fan and their three friends will get the opportunity to enjoy the NFL ‘WAG’ (wives and girlfriends) gameday experience alongside Biles, from pregame sideline access to watching the game from Barefoot’s ‘BandWAGon Box’ suite. Launched today on Barefoot’s Instagram channel (@barefootwine), the contest is open to all NFL fans – regardless of team allegiance or their knowledge of the sport.

PHOTO CREDIT Barefoot Wine
America’s most awarded wine brand, Barefoot, is teaming up with America’s most awarded gymnast (and WAG), Simone Biles

With more than 10,000 accolades, Barefoot is the most awarded wine brand in America, much like the G.O.A.T Simone Biles, who’s widely regarded as one of the greatest athletes of all time. As an NFL WAG with personal ties to this long-standing rivalry, Biles is the ideal partner to welcome NFL fans to the game, no matter who they are rooting for or how long they’ve been a fan.

“I understand that learning about football and wine can feel very overwhelming, but as a fan of the NFL and Barefoot Wine, I can speak from experience that you don’t need to know every sequence in the playbook or grape variety to enjoy both,” said Biles. “But trust me, the rivalry between  Chicago and Green Bay is real and the BandWAGon Box experience is going to be a lot of fun!”

This partnership expands Barefoot’s Bandwagon Box program, launched last year to welcome emerging NFL fans to the sport and included a guided tasting with Jen Wall, Barefoot winemaker. “Last year we were so excited to show people how wine, like football, doesn’t have to be complicated and provided our fans with fun food pairings and our winners with a tasting in the suite,” said Jen Wall.  “This year, we’re proud to tout our accomplishments in winemaking alongside one of the most awarded athletes of all time and ensuring our fans know they can find an award-winning wine at a great price point.”   

Beth Orozco, Vice President of Marketing at GALLO added “Barefoot believes that football fandom should be as fun and accessible as choosing your favorite wine. Whether you cheer for Green Bay, Chicago, or switch between the two, being a fan doesn’t need to be complicated and we’re proud to partner with Simone to share that message. Learning about the NFL and Barefoot wine in a truly unique gameday experience will allow us to collectively deepen the connection with fans and show how easy both wine and football can be.”

PHOTO CREDIT BAREFOOT WINE 1
Barefoot Wine is The Official Wine Sponsor of the NFL

To enter the contest, fans can visit @barefootwine on Instagram to leave a comment about why they want to win the Barefoot ‘BandWAGon Box’ gameday experience with Simone. Enter between 12:00 a.m. (ET) on October 24, 2024, and 11:59 p.m. (ET) on October 31, 2024. Full contest Rules and Regulations can be found at https://apfco.com/secure/K401R.

About Barefoot®

Barefoot® is a California-based wine brand dedicated to making delicious wines that are fun, flavorful, and approachable. Since its inception in 1965, Barefoot has become America’s most loved wine brand, known for its iconic footprint label and unwavering commitment to quality. Barefoot offers a wide range of options to suit every taste and occasion, including over 50 varietals and flavors of still & sparkling wines, Fruitscatos®, and Spritzers, available in multiple size formats. Whether it’s a quiet night in or a celebration with friends, Barefoot Wine is the perfect choice. You can purchase Barefoot Wine at retailers across the country. To find the location nearest you visit BarefootWine.com. To learn more about Barefoot as The Official Wine Sponsor of the NFL, visit www.Barefootwine.com/NFL or check out the brand on social @BarefootWine.

NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the United States (excluding UT, VA) and the District of Columbia who are 21 or older. Void where prohibited. Starts at 12:00:00 ET on 10/24/24 and end at 11:59:59 ET on 10/31/24. There is one (1) way to enter: 1) Instagram: To enter via Instagram, visit https://www.instagram.com/BarefootWine/, find the Barefoot Bandwagon Contest Post and follow the instructions to submit your entry. Your entry must start with the hashtag #BarefootBandWAGonContestEntry. Subject to Official Rules. Official Rules are available at https://apfco.com/secure/K401R. Sponsor: E. & J. Gallo Winery.

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SOURCE Barefoot

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Festivals

Puerto Rico Wine & Food Festival Launches Inaugural ‘Taste of the Major Leagues’ Event

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Puerto Rico Wine & Food Festival

The countdown has officially begun for food and baseball enthusiasts as the Puerto Rico Wine & Food Festival gears up for an exciting inaugural event, ‘Taste of the Major Leagues,’ set to take place on November 20, 2024. Presented by the Puerto Rico Tourism Company, this unique event promises to be a culinary feast that marries the vibrant flavors of Puerto Rican cuisine with the thrill of Major League Baseball.

A Flavorful Kickoff to a Grand Festival

Hosted at the picturesque La Concha Resort in San Juan, the ‘Taste of the Major Leagues’ event is more than just a prelude to the main festival scheduled for April 3-6, 2025. This gathering will bring together culinary talents and baseball legends, creating an unforgettable experience for all attendees. The event will be hosted by renowned Chef Mario Pagán, with sports icons Carlos Beltrán and Carlos Delgado as co-hosts, both World Series champions with a deep-rooted love for Puerto Rican culture and cuisine.

Chef Pagán expressed immense excitement, stating, “This is an opportunity for us all to come together and celebrate the rich and diverse flavors of Puerto Rican cuisine.” His sentiments resonate with the festival’s vision to showcase the island’s culinary talent while honoring its cultural heritage.

Meet the Stars of the Show

Attendees can look forward to not just exceptional food and drinks, but also the chance to mingle with baseball superstars. Former New York Yankees pitcher Javier Vázquez, Boston Red Sox manager Alex Cora, and 2008 National League Rookie of the Year Geovany Soto are among the notable players making an appearance. This unique blend of gastronomy and athletics captures the spirit of Puerto Rico, uniting two beloved aspects of Puerto Rican culture.

Beltrán emphasized the importance of the event for community support, articulating, “It’s a wonderful opportunity to celebrate our shared passions while raising funds to support our young athletes.” The event will benefit institutions like the Carlos Beltrán Baseball Academy and Delgado’s Extra Bases Foundation, reflecting a commitment to giving back to the community.

A Festival with a Purpose

Beyond an indulgent culinary experience, the Puerto Rico Wine & Food Festival represents a broader mission: to enrich the community through culinary education. The festival will actively support Puerto Rico Eats for Good, a nonprofit organization dedicated to providing scholarships and hands-on training for aspiring chefs. This initiative aligns perfectly with the festival’s emphasis on sustainable growth in the culinary sector.

As Robert Weakley, the founder of the Puerto Rico Wine & Food Festival, aptly noted, “Their passion and expertise will elevate the event and also help us raise awareness and strengthen our bond within the community.” This intention reinforces the festival’s aim to highlight Puerto Rico as a premier food destination while fostering relationships among local talent.

Getting Your Tickets

If you’re eager to be part of this unique culinary celebration, tickets for ‘Taste of the Major Leagues’ go on sale on October 28, priced at $225. These tickets promise access to a mouthwatering selection of dishes crafted by some of Puerto Rico’s finest chefs, along with exquisite drinks from talented mixologists.

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The Puerto Rico Wine & Food Festival, which will take place in April 2025, will further explore and celebrate the island’s dynamic food culture. With tastings from renowned wineries and interactive activities, including golf and pickleball tournaments, attendees can expect an unforgettable experience.

Puerto Rico Wine & Food Festival

The Event

The inaugural ‘Taste of the Major Leagues’ event is set to encapsulate the spirit of culinary excellence and community support that defines Puerto Rican culture. As the festival approaches, both locals and visitors have the opportunity to engage with the rich flavors of the island while supporting initiatives that foster the next generation of culinary talent.

Join us at La Concha Resort for a night of delectable bites, signature cocktails, and unforgettable memories—culinary adventures await! For more information and to purchase tickets, visit the Puerto Rico Wine & Food Festival website.

Related links:

https://www.wineandfoodpr.com

https://prnmedia.prnewswire.com/news-releases/puerto-rico-wine-amp-food-festival-anuncia-el-20-de-noviembre-el-evento-inaugural-del-sabor-de-las-grandes-ligas–895855517.html

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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