Community
News coverage boosts giving after disasters – Australian research team’s findings may offer lessons for Los Angeles fires
Media coverage significantly influences charitable donations during disasters by highlighting urgency, personal stories, and the scale of the crisis, shaping public generosity and nonprofit support choices.
Cassandra Chapman, The University of Queensland
In late 2019 and early 2020, a series of devastating wildfires, known as the “black summer” bushfire disaster, left Australia reeling: More than 20% of the country’s forests burned.
As a scholar of the psychology of charitable giving, I have long been interested in the unique emotional response that disasters evoke – often generating an urgent and visceral wish to help.
I wanted to understand how and why people respond to a crisis of this magnitude. For the project, I teamed up with three Australian environmental psychology and collective action experts: Matthew Hornsey, Kelly Fielding and Robyn Gulliver.
We found that international media coverage of disasters can help increase donations. Our findings, which were published in the peer-reviewed academic journal Disasters in 2022, are relevant to the situation in Los Angeles, where severe fires destroyed thousands of homes and businesses in January 2025, devastating many communities.
That recovery could take years.
5 key factors affect generosity
All told, Australian donors gave more than US$397 million, or $640 million in Australian dollars, to support the recovery from the black summer bushfire disaster. The international community also rallied: U.S. and U.K. donors contributed an additional US$2.6 million. These donations were used to fund evacuation centers, support groups for victims, and cash grants for repairs and rebuilding, among other things.
When we surveyed 949 Australians about what influenced their donations and analyzed news articles about the disaster, we found that coverage of disasters significantly increased generosity and influenced which charities drew donations. This may be because news articles communicated directly the need for charitable support.
Using this survey data, we identified key factors that influenced how much money, if any, people donated in response to the bushfire disaster appeals. These five were linked with the amounts Australians donated:
• Scale: The sheer scale of the fires.
• Personal impact: Having been personally affected, knowing people who have been affected, or being worried that they will be affected in the future.
• Climate change beliefs: Believing that climate change is impacting the environment.
• News footage: The dramatic footage of the fires they have seen.
• Stories: The stories of those who have been affected.
Three of these factors – scale, news footage and stories – relate to information people were exposed to in media coverage of the disaster. Further, when we asked people how they chose which charities to support, they said that media coverage was more influential than either their friends and family or direct communication from those same charities.
These findings collectively show how media coverage can powerfully influence both how much people give to disaster relief and which nonprofits they choose to support.
Setting the agenda
In the next phase of our research, we tried to learn how media coverage affects the public’s generosity.
We downloaded every news article we could find about the disaster over the three-month period that fires raged and analyzed the text of 30,239 news articles using Linguistic Inquiry and Word Count software.
We looked at which kinds of language and concepts were being used in media coverage, and how frequently they were used compared with their use in everyday written language.
In addition to concepts we expected to see, like emergency, heroes and human loss, we found that the concepts of support and money frequently showed up in coverage. Words like “donations,” “help” and “support” occurred in 74% of news articles. Words having to do with money were even more common: They appeared almost twice as often as they do in ordinary written language.
Our findings suggest that news coverage may have helped to set the agenda for the huge charitable response to Australia’s wildfire disaster because the media told people what they should be thinking about in terms of that disaster. In Australia’s case, it was how they could help.
A consideration for the media
We also believe that it’s likely that news coverage of disasters like this one can serve an agenda-setting function by teaching the public how to think about the crisis.
To the extent that news coverage highlights concepts like support, possibly communicating that donating is a normal response to a crisis, it’s reasonable to expect people to donate more money.
Given that news coverage can influence how much someone donates, as well as which charities they choose to support, nonprofits responding to the Los Angeles fires may wish to encourage media outlets to mention their work in news coverage.
It is likely that being featured in news coverage – especially when calls to action or opportunities to donate are incorporated in an article – would result in more funds being raised for the charity’s response to the disaster.
Cassandra Chapman, Associate Professor, The University of Queensland
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Feeding America is marking National Agriculture Day by recognizing farmers, ranchers, and producers as key partners in the fight against hunger.
In a March 24 press release, the organization said the agricultural community plays a vital role in helping food banks and pantries deliver fresh, nutritious food to families across the country. Feeding America noted that produce, dairy, and protein are among the most requested foods by neighbors facing hunger and make up half of all food distributed through its network.
The organization said that in 2025, its network worked with growers to rescue 971 million pounds of fresh produce, helping redirect surplus food to communities in need. Feeding America also pointed to federal nutrition and farm support programs, saying government purchases from U.S. growers provide more than 20% of the food distributed through its network.
Ami McReynolds, Feeding America’s chief advocacy and community partnerships officer, said supporting farmers is directly connected to helping families access healthy meals. The organization is also urging Congress to support additional farm aid and a Farm Bill that strengthens nutrition programs.
Feeding America said a recent poll found that 95% of voters view hunger as a nonpartisan issue, reinforcing support for collaborative solutions between agriculture, food banks, and policymakers.
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The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
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Community
McDonald’s First Job Confessional Turns Career Stories Into Free Meal Opportunity
McDonald’s is launching First Job Confessional, a campaign inviting fans to share first job stories for a chance to receive a $15 gift card in select cities.
First Job Confessional
McDonald’s is putting first jobs in the spotlight with a new campaign that asks fans to share the real-world skills they gained early in their working lives. Launched on National Employee Appreciation Day, the brand’s First Job Confessional invites people to reflect on how those first roles helped shape their careers — and, in some cases, earn a free meal in the process.
The campaign is built around a simple idea: first jobs often teach lasting skills that deserve more recognition. Whether someone learned problem-solving while babysitting, communication during a lunch rush, or teamwork behind a counter, McDonald’s is framing those experiences as valuable career foundations. The company says those are the same kinds of skills employers continue to prioritize as workplace demands evolve.
How the First Job Confessional Works
In select cities, McDonald’s is setting up confessional booths designed to look like ordering kiosks. But instead of placing a meal order, participants can record a story about their first job and the skills they picked up along the way. Those who take part in person will have the opportunity to receive a $15 McDonald’s gift card, while supplies last.
Fans who cannot attend in person can still join online by posting their stories using #FirstJobConfessional. McDonald’s says selected videos may also be featured on its YouTube channel, extending the campaign beyond the live events.
External Related Links
- McDonald’s corporate article: McDonald’s is Asking Fans to Get Real About Their First Job Skills in Exchange for Free Meals
- McDonald’s 1 in 8: First Job Confessional
- McDonald’s 1 in 8 home page
- Marketing Dive coverage of the campaign
- Parade coverage of the First Job Confessional tour
Source Links
- Original PRNewswire press release from McDonald’s USA, LLC
- McDonald’s official corporate story
- McDonald’s 1 in 8 First Job Confessional page
- McDonald’s 1 in 8 official website
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/the-bridge
Entertainment
Subaru Cherry Blossom Festival Returns to Philadelphia March 28-29, Celebrating 100 Years of Sakura Friendship
Subaru Cherry Blossom Festival
Philadelphia’s annual Subaru Cherry Blossom Festival will return to Fairmount Park on Saturday, March 28, and Sunday, March 29, 2026, with a special focus on the 100th anniversary of Japan’s gift of cherry trees to the city. Hosted by the Japan America Society of Greater Philadelphia and Subaru of America, Inc., the two-day event will run from 10 a.m. to 5 p.m. at the Horticulture Center and Shofuso Japanese Cultural Center.
Organizers say the family-friendly, dog-friendly festival will feature live music, Japanese cultural performances, cosplay and alternative fashion shows, karaoke, tea ceremonies, calligraphy, ikebana demonstrations, a vendor fair, artist alley, and a food court highlighting Japanese and Asian cuisine. A “Prettiest in Pink” Pet Contest & Parade is also scheduled for Sunday, March 29. The event comes after the festival drew more than 25,000 attendees in 2025 and will expand its footprint this year to improve the visitor experience.
General admission is $15 in advance and $20 at the gate, while children under 12 and JASGP members can attend for free. Organizers said the festival will be held rain or shine, with parking available at the Highmark Mann Center for $10 per vehicle. More information and tickets are available at PhillySakura.org.
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