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News coverage boosts giving after disasters – Australian research team’s findings may offer lessons for Los Angeles fires

Media coverage significantly influences charitable donations during disasters by highlighting urgency, personal stories, and the scale of the crisis, shaping public generosity and nonprofit support choices.

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People who lost their possessions in the fire that swept through Altadena, Calif., look through donated shoes and clothing on Jan. 15, 2025. AP Photo/Richard Vogel

Cassandra Chapman, The University of Queensland

In late 2019 and early 2020, a series of devastating wildfires, known as the “black summer” bushfire disaster, left Australia reeling: More than 20% of the country’s forests burned.

As a scholar of the psychology of charitable giving, I have long been interested in the unique emotional response that disasters evoke – often generating an urgent and visceral wish to help.

I wanted to understand how and why people respond to a crisis of this magnitude. For the project, I teamed up with three Australian environmental psychology and collective action experts: Matthew Hornsey, Kelly Fielding and Robyn Gulliver.

We found that international media coverage of disasters can help increase donations. Our findings, which were published in the peer-reviewed academic journal Disasters in 2022, are relevant to the situation in Los Angeles, where severe fires destroyed thousands of homes and businesses in January 2025, devastating many communities.

That recovery could take years.

5 key factors affect generosity

All told, Australian donors gave more than US$397 million, or $640 million in Australian dollars, to support the recovery from the black summer bushfire disaster. The international community also rallied: U.S. and U.K. donors contributed an additional US$2.6 million. These donations were used to fund evacuation centers, support groups for victims, and cash grants for repairs and rebuilding, among other things.

When we surveyed 949 Australians about what influenced their donations and analyzed news articles about the disaster, we found that coverage of disasters significantly increased generosity and influenced which charities drew donations. This may be because news articles communicated directly the need for charitable support.

Using this survey data, we identified key factors that influenced how much money, if any, people donated in response to the bushfire disaster appeals. These five were linked with the amounts Australians donated:

Scale: The sheer scale of the fires.

Personal impact: Having been personally affected, knowing people who have been affected, or being worried that they will be affected in the future.

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Climate change beliefs: Believing that climate change is impacting the environment.

News footage: The dramatic footage of the fires they have seen.

Stories: The stories of those who have been affected.

Three of these factors – scale, news footage and stories – relate to information people were exposed to in media coverage of the disaster. Further, when we asked people how they chose which charities to support, they said that media coverage was more influential than either their friends and family or direct communication from those same charities.

These findings collectively show how media coverage can powerfully influence both how much people give to disaster relief and which nonprofits they choose to support.

A man and a child stand amid wreckage that's been burned.
Bushfire survivor Ian Livingston and his son Sydney stand in the ruins of their family home, lost to the ‘black summer’ bushfires in May 2020 in Cobargo, Australia. Brook Mitchell/Getty Images

Setting the agenda

In the next phase of our research, we tried to learn how media coverage affects the public’s generosity.

We downloaded every news article we could find about the disaster over the three-month period that fires raged and analyzed the text of 30,239 news articles using Linguistic Inquiry and Word Count software.

We looked at which kinds of language and concepts were being used in media coverage, and how frequently they were used compared with their use in everyday written language.

In addition to concepts we expected to see, like emergency, heroes and human loss, we found that the concepts of support and money frequently showed up in coverage. Words like “donations,” “help” and “support” occurred in 74% of news articles. Words having to do with money were even more common: They appeared almost twice as often as they do in ordinary written language.

Our findings suggest that news coverage may have helped to set the agenda for the huge charitable response to Australia’s wildfire disaster because the media told people what they should be thinking about in terms of that disaster. In Australia’s case, it was how they could help.

A consideration for the media

We also believe that it’s likely that news coverage of disasters like this one can serve an agenda-setting function by teaching the public how to think about the crisis.

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To the extent that news coverage highlights concepts like support, possibly communicating that donating is a normal response to a crisis, it’s reasonable to expect people to donate more money.

Given that news coverage can influence how much someone donates, as well as which charities they choose to support, nonprofits responding to the Los Angeles fires may wish to encourage media outlets to mention their work in news coverage.

It is likely that being featured in news coverage – especially when calls to action or opportunities to donate are incorporated in an article – would result in more funds being raised for the charity’s response to the disaster.

Cassandra Chapman, Associate Professor, The University of Queensland

This article is republished from The Conversation under a Creative Commons license. Read the original article.


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Ollie’s Bargain Outlet Turns Spare Change Into Holiday Hope with Feeding America Partnership

Ollie’s Bargain Outlet launches its sixth annual hOLLIEday Caring campaign with Feeding America, letting shoppers round up purchases to fight hunger. The initiative has raised over $4 million for local food banks since 2019.

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Ollie's Bargain Outlet store checkout counter with register round-up signage promoting the hOLLIEday Caring campaign benefiting Feeding America food banks during the holiday season.

Ollie’s Bargain Outlet Turns Spare Change Into Holiday Hope with Feeding America Partnership

When you’re hunting for bargains this holiday season, your spare change could do more than jingle in your pocket—it could put food on a neighbor’s table. Ollie’s Bargain Outlet is launching its sixth annual hOLLIEday Caring campaign, partnering with Feeding America® to give shoppers an easy way to fight hunger right at the register. From December 7th through December 24th, customers can round up their purchases to support local food banks in communities where Ollie’s stores operate. It’s a small gesture that adds up fast—over the past five years, these round-ups have generated more than $4 million for families facing food insecurity.

Why This Campaign Matters More Than Ever

Food insecurity isn’t just a holiday problem—it’s a year-round crisis that intensifies when the calendar turns to November and December. Rising costs for food, housing, and healthcare have pushed millions of Americans into impossible choices: pay the electric bill or buy groceries? Fill a prescription or feed the kids? The Feeding America network has responded to this growing need by rescuing more than 4 billion pounds of wholesome food over the past year. But as demand increases, so does the pressure on food banks to keep shelves stocked and families fed. “The holidays can be a particularly challenging period for those in need and the food banks that support them,” the campaign announcement notes. “This is a time when families are forced to choose between food and other necessity items, food banks face rising demand, and families nationwide are turning to the Feeding America network of partner food banks to help make ends meet.”

How Round-Ups Create Real Impact

The beauty of Ollie’s hOLLIEday Caring campaign lies in its simplicity. There’s no complicated donation process, no separate transaction, no guilt-inducing ask at the checkout. Just a quick question: would you like to round up your purchase? That extra 37 cents or 82 cents might not seem like much in the moment, but multiply it across hundreds of thousands of transactions at 613 stores in 34 states, and suddenly you’re talking about meaningful resources for local food banks. “Our hOLLIEday Caring campaign encourages shoppers to turn spare change into meaningful support that puts food on the table for neighbors and creates the kind of real change and hope families need right now,” said Tom Kuypers, Senior Vice President of Marketing at Ollie’s.

A Partnership Built on Community Values

What makes this initiative particularly effective is that donations stay local. The funds raised support Feeding America’s network of partner food banks in the communities where Ollie’s operates, ensuring that your round-up in Pennsylvania helps Pennsylvania families, and your contribution in Arizona supports Arizona neighbors. This localized approach reflects Ollie’s broader commitment to the communities it serves. “At Ollie’s, caring for our associates, customers, and the communities in which they live in is a core value,” Kuypers emphasized. Elizabeth Pettengill, Interim Vice President of Corporate Partners at Feeding America, echoed that sentiment: “We are grateful for partners like Ollie’s who help make our work possible. Every round up at the register supports local food banks in communities across the country, helping to ensure families can bring meals home during the holidays and beyond.”

Beyond the Holidays

While the hOLLIEday Caring campaign runs through Christmas Eve, the need for food assistance doesn’t end when the decorations come down. Food insecurity is a persistent challenge that requires sustained support throughout the year. That’s why partnerships like this one matter—they create awareness, build habits of giving, and demonstrate how easily everyday shoppers can contribute to solutions. When charitable giving is integrated into routine activities like grocery shopping or bargain hunting, it becomes accessible to everyone, not just those with disposable income to spare.

How to Participate

If you’re shopping at Ollie’s between December 7th and December 24th, simply say yes when the cashier asks if you’d like to round up your purchase. That’s it. Your spare change will be directed to Feeding America’s network of local food banks, helping families in your community access the food they need. And if Ollie’s isn’t part of your regular shopping routine, consider how you might support local food banks in other ways—whether through direct donations, volunteering, or participating in similar round-up campaigns at other retailers. The holidays remind us that community isn’t just about celebration—it’s about showing up for each other, especially when times are tough. Sometimes that looks like a grand gesture. Sometimes it’s as simple as rounding up to the nearest dollar.

About Ollie’s Bargain Outlet

Ollie’s is a leading off-price retailer specializing in brand name closeout merchandise and excess inventory. With 613 stores across 34 states, the company’s mission is to sell “Good Stuff Cheap®” at prices up to 70% below traditional retailers. Learn more at ollies.com. For more stories about people making a difference in the community, whether it’s locally or globally, visit our Stories of Change section.
Sources: Looking for more ways to support families facing food insecurity? Visit your local food bank’s website to learn about donation opportunities, volunteer shifts, and community programs.

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Mr. Drain Plumbing’s “Flush Away Hunger” Drive Shows How Small Acts Create Big Impact

Mr. Drain Plumbing’s inaugural “Flush Away Hunger” food drive collected donations for the Orangevale-Fair Oaks Food Bank, proving local businesses can mobilize communities to fight food insecurity through simple, sustainable charitable initiatives.

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Mr. Drain Plumbing team members and customers participating in the Flush Away Hunger food drive, collecting canned goods and non-perishable items for the Orangevale Fair Oaks Food Bank in Sacramento

Mr. Drain Plumbing’s “Flush Away Hunger” Drive Shows How Small Acts Create Big Impact

When a Sacramento plumbing company decided to tackle more than just clogged drains this November, they proved that community support doesn’t require grand gestures—just genuine commitment and a willingness to show up. Mr. Drain Plumbing recently wrapped up its inaugural “Flush Away Hunger” canned food drive, a three-week initiative that brought customers and employees together to support local families facing food insecurity during the Thanksgiving season. Running from November 1st through 20th, the friendly competition collected shelf-stable items for the Orangevale–Fair Oaks Food Bank, turning everyday plumbing appointments into opportunities for meaningful community impact.

A Competition That Everyone Wins

The drive’s format was simple but effective: customers and team members competed to see who could donate the most non-perishable items. To sweeten the deal, Mr. Drain offered customers who donated four or more items a 10% discount on their next plumbing service—a small thank-you that encouraged participation while keeping the focus where it belonged: on helping neighbors in need. “This time of year can be especially difficult for many families, and we’re grateful to everyone who joined us in giving what they could,” said Patrick Fee, Co-Founder of Mr. Drain. “Our goal wasn’t to pat ourselves on the back, but simply to make a difference in our community. It all starts with small acts, and we’re honored to be part of that effort.”
High Demand Marks “Veggies for Veterans” Event Amid SNAP Delays

Why Local Food Banks Need Year-Round Support

While Thanksgiving and the winter holidays often inspire charitable giving, food insecurity doesn’t take a vacation. The Orangevale–Fair Oaks Food Bank serves local households throughout the year, providing not just food but resources and hope to families navigating difficult circumstances. Mr. Drain’s initiative highlights an important truth: businesses have the power to mobilize their communities in ways that extend far beyond their core services. By integrating charitable giving into their everyday operations, they created a model that’s both sustainable and scalable—one that other local businesses could easily adapt.

Small Acts, Lasting Impact

What makes the “Flush Away Hunger” drive particularly noteworthy isn’t just the donations collected, but the approach behind it. Rather than positioning themselves as saviors, Mr. Drain framed the initiative as a community effort—one where customers, employees, and the company itself all played a role. This kind of grassroots engagement matters. It reminds us that supporting our neighbors doesn’t require wealth or influence—just awareness, empathy, and action. Whether it’s donating canned goods during a plumbing appointment or volunteering at a local food bank, every contribution adds up.

Continuing the Momentum

As the holiday season continues, Mr. Drain is encouraging Sacramento-area residents to keep supporting the Orangevale–Fair Oaks Food Bank and other local nonprofits. The need doesn’t disappear when the decorations come down, and sustained community support is what allows these organizations to fulfill their missions year-round. For businesses looking to make a difference, Mr. Drain’s approach offers a blueprint: start where you are, use what you have, and invite your community to join you. The results might surprise you.

About Mr. Drain Plumbing

Mr. Drain Plumbing provides residential and commercial plumbing services throughout the Sacramento area, specializing in water heater repair, hydro-jetting, trenchless pipe replacement, and more. Their fully insured team combines advanced technology with a commitment to customer satisfaction and community engagement. To learn more about Mr. Drain Plumbing, visit mrdrainplumbers.com. For current seasonal specials and coupons, check out their coupons page.
Looking for ways to support your local community this holiday season? Consider donating to the Orangevale–Fair Oaks Food Bank or reaching out to nonprofits in your area to see how you can help.
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Tyreek Hill and the Miami-Dade Police Incident: What Really Happened and Where the Case Stands Now

Get the full timeline of the Tyreek Hill police incident in Miami, why the traffic stop sparked outrage, and what the investigation shows so far.

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Tyreek Hill Police Incident Explained: Timeline, Outcomes, and What’s Next

police officer on police bike, motorcycle

In September 2024, Miami Dolphins star Tyreek Hill found himself at the center of a controversy that spread across social media, sparked national debate, and triggered an internal investigation inside the Miami-Dade Police Department (MDPD). More than a year later, many fans still wonder what actually happened that day — and whether Hill ever moved forward with legal action. Here’s a clear breakdown of the incident and the current status of the case.

The Traffic Stop That Sparked Outrage

On the morning of September 8, 2024 — just hours before the Dolphins’ season opener — Hill was pulled over near Hard Rock Stadium for alleged careless driving and a seat-belt violation. What followed was a violent escalation that shocked fans and critics alike.

Body-cam and bystander video footage released shortly after the incident showed officers pulling Hill from his vehicle, forcing him to the ground, placing a knee on his back, and handcuffing him. Hill later said he complied with commands and didn’t understand why the encounter became so aggressive.

The videos went viral almost instantly, raising widespread concerns about excessive force, bias in traffic stops, and how police interact with high-profile Black athletes.

A Police Officer With a History of Complaints

The MDPD later identified the officer who forcibly removed Hill from the vehicle as Danny Torres — a 27-year veteran of the department. Records revealed Torres had a long disciplinary history, including multiple suspensions for issues such as improper procedures, force violations, discourtesy, and body-camera failures.

Following public backlash, MDPD placed Torres on administrative duty pending an internal-affairs investigation. As of the latest updates, the department has not released final findings or announced disciplinary action beyond that initial administrative reassignment.

Traffic Citations Dismissed — But Not Because Hill Was Innocent or Guilty

In November 2024, Hill’s traffic tickets were officially dismissed — not because the court ruled in Hill’s favor, but because the officers who issued the citations didn’t show up in court. Without the officers present to testify, the judge dropped the case due to “lack of prosecution.”

The dismissal frustrated Hill’s legal team, who argued it showed a lack of accountability within the department. The MDPD later stated that an officer’s absence from court “does not indicate the citation lacked merit.”

Did Tyreek Hill Sue the Miami-Dade Police Department?

Short answer: No — at least not yet, and not publicly.

Hill’s legal team has repeatedly said they were exploring “every legal remedy,” including a potential civil-rights lawsuit (often filed federally under Section 1983). But after extensive research through public court records and news archives, there is no evidence that Hill has filed a federal or state civil lawsuit against MDPD or any of its officers.

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If a lawsuit had been filed, it likely would have generated major media coverage — especially given Hill’s profile and the viral nature of the incident. Instead, all reporting continues to describe Hill’s legal posture as “considering,” “evaluating,” or “preparing,” not filing.

Why the Case Remains Unresolved

Several factors may explain why the legal process remains in limbo:

Internal affairs reviews take time — and MDPD has not publicly concluded its investigation. Hill’s legal team may be waiting for the department’s findings before proceeding. Negotiations or private discussions between attorneys and the county may be occurring behind the scenes. A lawsuit could still be filed at any time if Hill’s team decides to move forward.

Without public filings, official disciplinary announcements, or new footage, the case remains in a holding pattern.

The Bigger Picture

The Tyreek Hill incident resurfaces bigger questions about policing, transparency, and accountability. The videos of Hill’s detainment reignited debates familiar to many Americans: When does a routine traffic stop become unnecessarily violent? Why aren’t officers held accountable when they fail to appear in court? And how do prior disciplinary issues go unaddressed for years?

While Hill returned to the field that same day — even mocking the handcuffs in a now-famous touchdown celebration — the impact of the incident still lingers in Miami and the NFL community.

What to Watch For Next

Here’s what could happen going forward:

MDPD may eventually release the internal-affairs findings. The county could impose discipline or policy changes based on the investigation. Hill’s legal team may file a civil-rights lawsuit. The case could appear in federal or state court if filings become public.

Until then, the situation remains officially unresolved, with more questions than answers.

For more information on the Tyreek Hill incident, see the following sources:

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