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OUTFRONT Celebrates Hispanic Heritage Month with “Strength of Our Raíces” OOH Campaign
Last Updated on September 29, 2025 by Daily News Staff
PRNewswire/ — OUTFRONT Media (NYSE:OUT) launched a special OOH campaign celebrating Hispanic Heritage Month entitled “Strength of Our Raíces,” honoring 25 Hispanic and Latinx leaders across a variety of industries. The campaign is currently running on OUTFRONT’s digital billboards across the country, with emphasis in markets with large Hispanic and Latinx populations.
The campaign’s theme is inspired by the idea of roots (raíces) and of culture as a foundation for strength and growth. The creative, designed by OUTFRONT’s in-house creative agency, OUTFRONT STUDIOS, includes the words “Strength of our Raíces” and is personalized with each honorees’ name, photograph, and occupation. The bold colors and sun motif, further denote the courage of the Hispanic and Latinx community which the campaign celebrates. The campaign will run for the duration of Hispanic Heritage Month from September 15 to October 15.
“OUTFRONT is proud to celebrate Hispanic Heritage month and honor these leaders on our billboards right in their communities,” said Liz Rave, Vice President, Marketing at OUTFRONT.
Campaign honorees include:
- Natalia Alavrez, Director, Selyco Capital
- Josef Vann, EVP/Director of Sales, iKahan
- Michael P. Davidson, CEO, Adler
- Paula Blackmon, City Councilwoman, City of Dallas
- John Morales, Climate Change and Hurricane Specialist, NBC
- Begoñe Cazalis, Director of Communications,The Everglades Foundation
- Omar Narvaez, City Councilman, City of Dallas
- Roland Sanchez Medina, Chairman of the Board of the South Florida Hispanic Chamber of Commerce
- Jaime Resendez, Deputy Mayor Pro Tem, City of Dallas
- Josse Moreno, Council Member District 2, City of Dallas
- Alex Corrales, CEO, Worcester Housing Authority
- Martin Alfaro, Director of Business Development, AL DÍA News
- Marino Garcia, Attorney, Searcy Denney Scarola Barnhart & Shipley
- Martha Morales, VP & General Mangaer, Caesars Entertainment
- Gaston Legorburu, CEO, GlueIQ
- Alex Zequeira, Headmaster, Saint John’s High School
- Jesus D. Suarez, CEO, Renaissance Medical Group
- Jorge E. Eduardo-Mangui and Ivan Enrique Mangui-Velez, Founde and CEO of Aroma Depot
- Susana De Anda, Co-Founder and Executive Director, Community Water Center
- Carol Castillo-Frucher, Multicultural Pillar Lead & Executive Director, PHD Media
- Claudia Romo Edelman, Founder and CEO, We Are All Human Foundation
- Marlon Cespedes, Owner, Quattro Signs & Graphics
- Manny Alfonso, President, The A Group
- Eric D. Batista, Acting City Manager, City of Worcester
- Jorge Ferraez, Publisher at Latino Leaders Magazine
To find out more about the campaign, please visit https://www.outfrontmedia.com/hispanic-heritage-month-2022.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
SOURCE OUTFRONT Media Inc.
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
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As the United States moves toward the 250th anniversary of its independence, a new public storytelling project is asking Americans to answer a big question: what does the American Dream mean today?
McCourt Entertainment has launched America-Dreams.com at SXSW as a digital platform designed to collect video submissions from people across the country. The goal is ambitious: gather one million voices reflecting on hope, opportunity, and what Americans want the future of the country to look like.
The initiative is tied to AMERIGO, an upcoming documentary presented by South Florida PBS and distributed by American Public Television. The film, which will be available to PBS stations nationwide beginning in June as part of 2026 programming tied to the nation’s 250th anniversary, explores the past, present, and future of the American Dream through conversations with people across the United States.
According to the project team, selected user-submitted videos may become part of the broader AMERIGOstorytelling effort, turning the campaign into more than a promotional rollout. Instead, it is being framed as a living archive of public voices gathered during a milestone moment in American history.
South Florida PBS President and CEO Dolores Fernandez Alonso said the goal is to make the anniversary feel inclusive and participatory.
“To celebrate the 250th anniversary of America’s independence, we wanted to do something truly remarkable and invite all Americans to share their hope for the American Dream at America-Dreams.com,” Alonso said. “We are extremely proud of the cross-section of voices from across our nation and we want to capture these stories, experiences and perspectives so that people feel included in this historic national conversation.”
Emmy Award-winning producer David McCourt said the project builds on the documentary team’s nationwide reporting.
“As the United States approaches its 250th anniversary, this project asks a simple but powerful question: ‘What is your hope for the American Dream?’” McCourt said. “We want to hear directly from people across the country.”
The campaign arrives at a moment when interactive documentary projects and audience participation are becoming a larger part of public media storytelling. With AMERIGO, the combination of a PBS documentary and a nationwide video submission initiative gives the project a broader cultural footprint than a traditional film release.
Submissions are now open at America-Dreams.com. A trailer for AMERIGO is also available on Vimeo.
For entertainment audiences, the project stands out less as a conventional documentary launch and more as a large-scale invitation to participate in a national media moment ahead of America’s semiquincentennial.
Catch the latest in movies, TV, music, pop culture, and live events in STM Daily News’ Entertainment section.
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Last Updated on April 4, 2026 by Daily News Staff
Few transportation systems in the world are as instantly recognizable as the cable cars of San Francisco. Climbing steep hills with a steady hum and a nostalgic charm, these moving landmarks are more than just a tourist attraction—they’re a triumph of innovation born out of necessity.
🐎 A Problem on the Hills
In the mid-1800s, San Francisco was growing rapidly, but its geography posed a serious challenge. The city’s steep inclines made travel difficult, especially for horse-drawn streetcars, which were the primary form of public transportation at the time.
Horses often struggled to pull heavy loads uphill, and accidents were common. In some cases, animals collapsed under the strain. This dangerous and inefficient system needed a solution.
💡 The Vision of Andrew Hallidie
That solution came from Andrew Smith Hallidie, an engineer and entrepreneur who envisioned a safer, more reliable way to move people through the city.
Hallidie developed a system in which streetcars would be pulled by a continuously moving cable running beneath the street—eliminating the need for horses altogether.
⚙️ The First Cable Car Line
On August 2, 1873, Hallidie launched the world’s first cable car system: the Clay Street Hill Railroad.
This groundbreaking line proved that cable-powered transit could successfully navigate San Francisco’s steep terrain. Instead of relying on animal power, cars used a mechanical grip to latch onto a moving cable underground, allowing them to glide smoothly up and down hills.
The innovation quickly captured public attention—and demand.
🚀 A City Transformed
Following the success of the Clay Street line, cable car systems spread rapidly across San Francisco.
By the late 19th century:
- Dozens of routes crisscrossed the city
- Cable cars became the backbone of urban transportation
- The system helped shape the city’s growth and accessibility
For a time, San Francisco operated the largest and most advanced cable car network in the world.
⚡ The Rise of Electric Streetcars
Despite their success, cable cars faced competition from emerging electric streetcar systems in the early 20th century. Electric trolleys were cheaper to build and operate, and they didn’t require the complex underground cable infrastructure.
The turning point came after the devastating 1906 San Francisco earthquake, which destroyed much of the city—including large portions of the cable car network.
When rebuilding began, many lines were converted to electric systems instead of restoring the older cable technology.
San Francisco’s cable car system, first launched in 1873, remains the last manually operated system of its kind. According to the San Francisco Municipal Transportation Agency (SFMTA) , the system was designed to safely navigate the city’s steep terrain.
The cable cars are now designated as a National Historic Landmark, recognized for their cultural and engineering significance by the National Park Service .
Visitors can explore the history and mechanics of the system at the San Francisco Cable Car Museum , which preserves original equipment and archives.
🛑 Saving a Symbol
By the 1940s, cable cars were on the brink of extinction.
That’s when Friedel Klussmann stepped in. A passionate preservationist, Klussmann led a public campaign to protect the remaining lines from being dismantled.
Her efforts culminated in a successful 1947 voter referendum that ensured the survival of San Francisco’s cable cars—transforming them from everyday transit into a preserved cultural landmark.
🌉 Cable Cars Today
Today, San Francisco’s cable cars are:
- The last manually operated cable car system in the world
- A National Historic Landmark
- One of the most visited attractions in California
Three lines remain in operation:
- Powell–Hyde Line
- Powell–Mason Line
- California Street Line
While they still function as public transit, they now serve as a moving museum—connecting modern riders with the city’s past.
🎯 Why It Matters
San Francisco’s cable cars represent more than a mode of transportation. They tell a story of innovation, resilience, and community action.
From solving a practical problem to becoming a global icon, the cable car system reflects how cities adapt—and how people fight to preserve what makes them unique.
📌 “Now You Know”
San Francisco’s cable cars weren’t built for tourism—they were invented to solve a life-and-death problem on steep city streets. Today, they remain the last system of their kind anywhere in the world.
🔗 External Sources & Related Links
- SFMTA – Cable Cars Overview
- San Francisco Cable Car Museum
- National Park Service – Historic Landmark Info
- Britannica – Cable Car History
- History.com – Invention of Cable Cars
Explore the latest in innovation, AI, gadgets, startups, and digital trends in STM Daily News’ Techsection.
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Viewpoint Hosted by Dennis Quaid Brings Attention to a Little-Understood Condition Affecting Families Nationwide
A new Viewpoint hosted by Dennis Quaid segment with APFED raises awareness of eosinophilic esophagitis, its subtle symptoms, and its impact on families.
For more information, readers can visit viewpointproject.com and apfed.org.
For many families, health conditions do not always begin with a dramatic diagnosis. Sometimes they show up in small, everyday habits that seem easy to explain away. Cutting food into tiny bites. Drinking extra water with every meal. Quietly avoiding certain foods altogether. A new educational segment from Viewpoint hosted by Dennis Quaid is shining a light on those subtle warning signs through a collaboration with the American Partnership for Eosinophilic Disorders, helping more people recognize the realities of living with eosinophilic esophagitis, or EoE.
Viewpoint hosted by Dennis Quaid
The segment, distributed to Public Television stations across the country, focuses on making this chronic inflammatory condition easier for the public to understand. For viewers, that matters because EoE is often misunderstood or overlooked, even as it affects daily routines, family meals, and quality of life. By connecting medical information to real-life experiences, the program gives audiences a more human picture of what people with the condition may be facing.
When everyday habits tell a bigger story
Eosinophilic esophagitis occurs when eosinophils, a type of white blood cell, build up in the esophagus, causing inflammation that can lead to tissue damage and narrowing. But what stands out most in this story is not just the science. It is the way people often adapt without realizing it. Behaviors like chewing excessively, avoiding certain textures, or relying on liquids to help swallow can become so routine that they no longer feel unusual.
That is one reason the segment carries real community value. It encourages people to look more closely at symptoms that may have been normalized for years and to seek evaluation from specialists such as gastroenterologists or allergists. It also raises awareness among parents, caregivers, and primary care providers who may be the first to notice that something is not quite right.
More than awareness
The program also explores the emotional and social side of the condition, especially for people navigating dietary restrictions and the uncertainty of delayed diagnosis. In that sense, this is not only a story about medicine. It is also a story about advocacy, support, and the importance of helping people feel seen.
APFED Executive Director Mary Jo Strobel noted that many people with EoE do not realize they have adapted their lives around a medical condition. That message gives the segment its strongest human element: awareness can change lives, not only by leading to diagnosis, but by helping families better understand experiences that may have felt isolating or confusing.
Originally distributed in January 2025, the documentary will continue to be made available to stations through March 2027, extending its reach to more households nationwide.
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Read more from STM Daily News on community issues, public television, health awareness, and stories that connect national topics to everyday life.
For More Information
- Visit the official Viewpoint hosted by Dennis Quaid website
- Learn more about the American Partnership for Eosinophilic Disorders
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
