The Bridge
OUTFRONT Celebrates Hispanic Heritage Month with “Strength of Our Raíces” OOH Campaign
PRNewswire/ — OUTFRONT Media (NYSE:OUT) launched a special OOH campaign celebrating Hispanic Heritage Month entitled “Strength of Our Raíces,” honoring 25 Hispanic and Latinx leaders across a variety of industries. The campaign is currently running on OUTFRONT’s digital billboards across the country, with emphasis in markets with large Hispanic and Latinx populations.
The campaign’s theme is inspired by the idea of roots (raíces) and of culture as a foundation for strength and growth. The creative, designed by OUTFRONT’s in-house creative agency, OUTFRONT STUDIOS, includes the words “Strength of our Raíces” and is personalized with each honorees’ name, photograph, and occupation. The bold colors and sun motif, further denote the courage of the Hispanic and Latinx community which the campaign celebrates. The campaign will run for the duration of Hispanic Heritage Month from September 15 to October 15.
“OUTFRONT is proud to celebrate Hispanic Heritage month and honor these leaders on our billboards right in their communities,” said Liz Rave, Vice President, Marketing at OUTFRONT.
Campaign honorees include:
- Natalia Alavrez, Director, Selyco Capital
- Josef Vann, EVP/Director of Sales, iKahan
- Michael P. Davidson, CEO, Adler
- Paula Blackmon, City Councilwoman, City of Dallas
- John Morales, Climate Change and Hurricane Specialist, NBC
- Begoñe Cazalis, Director of Communications,The Everglades Foundation
- Omar Narvaez, City Councilman, City of Dallas
- Roland Sanchez Medina, Chairman of the Board of the South Florida Hispanic Chamber of Commerce
- Jaime Resendez, Deputy Mayor Pro Tem, City of Dallas
- Josse Moreno, Council Member District 2, City of Dallas
- Alex Corrales, CEO, Worcester Housing Authority
- Martin Alfaro, Director of Business Development, AL DÍA News
- Marino Garcia, Attorney, Searcy Denney Scarola Barnhart & Shipley
- Martha Morales, VP & General Mangaer, Caesars Entertainment
- Gaston Legorburu, CEO, GlueIQ
- Alex Zequeira, Headmaster, Saint John’s High School
- Jesus D. Suarez, CEO, Renaissance Medical Group
- Jorge E. Eduardo-Mangui and Ivan Enrique Mangui-Velez, Founde and CEO of Aroma Depot
- Susana De Anda, Co-Founder and Executive Director, Community Water Center
- Carol Castillo-Frucher, Multicultural Pillar Lead & Executive Director, PHD Media
- Claudia Romo Edelman, Founder and CEO, We Are All Human Foundation
- Marlon Cespedes, Owner, Quattro Signs & Graphics
- Manny Alfonso, President, The A Group
- Eric D. Batista, Acting City Manager, City of Worcester
- Jorge Ferraez, Publisher at Latino Leaders Magazine
To find out more about the campaign, please visit https://www.outfrontmedia.com/hispanic-heritage-month-2022.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
SOURCE OUTFRONT Media Inc.
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Dozens of cyclists and pedestrians are killed each year in Philly − an injury epidemiologist explains how to better protect bike lanes, slow drivers down and reduce collisions
D. Alex Quistberg, Drexel University
Over 60 pedestrians and cyclists have been killed each year in Philadelphia in recent years.
Compared with other big cities, Philadelphia’s death rate for both pedestrians and cyclists is higher than New York and Chicago but lower than Los Angeles and Houston.
Across the U.S., more pedestrians and bicyclists are killed or seriously injured today than any time over the past 40 years. Over 7,500 pedestrians and over 1,100 bicyclists died in traffic collisions in 2022, the most recent year with available data, according to the National Highway Traffic Safety Administration.
As an injury epidemiologist in Philadelphia who studies pedestrian and bicyclist injuries in the U.S. and Latin America, I want to share several evidence-based ways that Philadelphia can make walking, biking and getting around the city safer for everyone.
Protect bike lanes
Protected bike lanes have physical barriers that prevent drivers from entering the bike lane to park or pass other drivers.
They are particularly useful on high-volume cycling corridors and offer cyclists much more protection than lanes that are merely painted but have no physical barriers or lanes with flexible posts that can be driven over.
Flexible posts, for example, were unable to block the collision that killed Barbara Friedes, chief pediatric resident at Children’s Hospital of Philadelphia, in Center City in July 2024 when a drunk driver sped through the bike lane where Friedes was bicycling.
Research suggests protected bike lanes can improve safety for pedestrians and drivers too. This is likely because they tend to cause drivers to slow down.
The Bicycle Coalition of Greater Philadelphia and other local bike safety advocacy groups have called for the city to replace unprotected lanes with protected lanes and also add protected bike lanes to more roadways that currently don’t have any.
In October 2024, the city announced it will install concrete barriers to protect the bike lanes on Spruce and Pine streets in Center City, including where Friedes was killed. That same month, the City Council unanimously passed a “Get Out the Bike Lane” bill that increases the fines for drivers who stop or park in a bike lane.
Slow drivers down
Traffic-calming measures are engineering and road design strategies that slow vehicles down, make pedestrians more visible to motorists and provide safer crossing areas.
They include speed humps, curb extensions and protected intersections, as well as 20 mph speed zones.
Automated speed enforcement, which involves cameras that capture the license plates of drivers who are speeding, has led to major reductions in speeding and serious collisions on Roosevelt Boulevard. The street, which runs through North and northeast Philadelphia, has been named one of most dangerous roads in the country in various analyses by news and transportation organizations. Due to this success, the city plans to expand automated speed enforcement to Broad Street in 2025 and potentially other locations in the future.
Traffic-calming measures can benefit all road users by reducing traffic congestion so drivers and public transit riders face fewer delays. They can also boost nearby businesses by increasing foot traffic and making business corridors more pleasant for shoppers.
Encourage fewer cars on the road
Philadelphia can adopt more policies that promote walking or biking over driving. These include open streets or ciclovías, where streets are closed down to motor vehicle traffic and opened to cyclists and pedestrians. Philadelphia occasionally does this on stretches of 18th Street and Walnut Street in Center City.
Increasing parking fees can also reduce traffic congestion. Parking fees generally do not reflect the true cost of driving in cities, which includes maintaining parking spaces and infrastructure. The low cost of parking is essentially a subsidy to drivers. While there are fears that reduced parking hurts business owners, substantial evidence indicates businesses benefit from increased foot and bicycle traffic.
The city could also reduce the number of parking spaces and implement congestion pricing, which involves charging fees to drive in certain areas of a city to reduce traffic congestion.
This may be a challenge, considering the recent experience of New York City, which spent decades preparing for congestion pricing only to have it blocked by the governor, though it seems it now has a chance of being implemented. How much success New York has with congestion pricing will likely determine the feasibility in Philadelphia and other U.S. cities.
Improve public transportation
Expanding public transportation and lowering or eliminating fares can also help protect pedestrians and cyclists by reducing car use. I believe these measures could help ensure the other policies mentioned above are effective.
However, Philadelphia’s public transportation is currently in a critical state. Facing funding shortfalls due to years of declining ridership, the Southeastern Pennsylvania Transportation Authority has proposed service cuts and significant fare increases beginning Jan. 1, 2025. Gov. Josh Shapiro has spared the system from these cuts for now by flexing federal highway funds, but long-term solutions are needed to ensure the survival and revival of public transportation in Philadelphia.
Addressing gun violence, drug use and other crimes may also make public transportation in Philadelphia safer and more attractive. While violent crimes on Philadelphia’s public transportation have dropped dramatically in 2024, four people have lost their lives on SEPTA vehicles so far this year.
Collect better data
Considering the increase in road traffic deaths in Philly since the start of the COVID-19 pandemic, substantial efforts are needed to reach the city’s Vision Zero goal of reducing road traffic deaths to zero by 2030.
In my view, this includes better data on transportation use and which interventions and policies are working and which are not.
Road safety surveillance could be improved in Philadelphia and across Pennsylvania by linking crash records to other data, such as hospital and clinical data of crash victims, as well as insurance costs to better understand the burden of road traffic injuries on the city and the state.
Data is also key to ensuring public policies are implemented equitably. The Vision Zero plan includes a focus on lower-income neighborhoods and those with higher proportions of racial and ethnic minorities. Those areas have three times as many serious injuries and deaths as other neighborhoods, and road traffic injury and deaths rates are 30% higher among people of color compared with white residents.
D. Alex Quistberg, Associate Research Professor, Urban Health Collaborative, Drexel University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
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STM Daily News
Diana Gregory Receives Lifetime Achievement Award from AmeriCorps on Behalf of President Biden
Honoring Diana Gregory
In a moment that truly embodies the essence of service and community care, Diana Gregory, the visionary founder of Diana Gregory Outreach Services, has been honored with the esteemed Lifetime Achievement Award from AmeriCorps. This award, presented on behalf of President Joe Biden, took place during a heartfelt ceremony at the VA Health Care System in Phoenix, Arizona, organized by the dedicated leadership of The Order of St. George.
Diana’s selection for this distinguished accolade highlights her extraordinary commitment to fostering positive change and improving the lives of those in her community. Over the past decade, she has passionately addressed critical issues like food insecurity and health awareness, focusing on supporting seniors and veterans. Through her organization, Diana Gregory Outreach Services, she has distributed fresh, nutritious produce to thousands, ensuring that those in need have access to healthy food options.
But Diana’s contributions extend far beyond food distribution; she has also implemented vital health education programs that empower individuals and families, helping them to embrace wellness and make informed choices about their health. This holistic approach has created a transformative impact on underserved communities, reinforcing the importance of access to both nutrition and education.
The Lifetime Achievement Award is an honorable recognition reserved for individuals who have dedicated over 4,000 hours of volunteer service. This milestone is a testament to Diana’s proactive engagement and relentless advocacy for those she serves. Her award serves not only as recognition of her achievements but also as an inspiration for others to follow in her footsteps and contribute to their communities.
The Order of St. George, a respected non-profit organization dedicated to providing humanitarian assistance to refugees, veterans, and the Boy Scouts of America, proudly presented the award. Their involvement signifies the collaborative spirit of various organizations working together to uplift and empower individuals in need, underscoring how interconnected our communities truly are.
As we celebrate Diana Gregory’s well-deserved honor, we recognize the countless lives she has touched and the paths she has paved for a brighter, healthier future. Her remarkable efforts highlight the immense power of community service and the difference every individual can make when they dedicate their time and passion to helping others.
To learn more about Diana Gregory Outreach Services and how you can get involved in her inspiring mission, please visit dianagregory.com. Together, let’s continue the legacy of compassion and service that Diana has so beautifully embodied.
Congratulations, Diana Gregory, on this remarkable achievement! Your dedication is a shining example of what it means to be a true leader and advocate for community well-being. Your work inspires us all to be better, do better, and serve better.
To learn more about Diana Gregory, visit https://dianagregory.com/
Related Link (Origina Press Release):
https://www.facebook.com/share/p/177DijAbdG
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/the-bridge
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Community
Create Meaningful Impact This Holiday Season
(Family Features) The holidays are a time of celebration, cheer and reflection; though for some, they are overshadowed by conflict and emergencies worldwide. From the Middle East to Haiti, Sudan and beyond, children are facing unparalleled crises.
You can make an impact through your holiday traditions and festivities, and create a life-changing difference in the lives of children around the world with meaningful gifts from UNICEF USA and its partners.
Say “Happy Holidays” and support children around the world with UNICEF holiday boxed cards. Choose from charming designs featuring everything from cute critters to messages of peace, joy and friendship. Find these cards at participating IKEA US and Hallmark Gold Crown stores and online at market.unicefusa.org, hallmark.com/unicef and amazon.com.
For those who spend the holidays traveling, Marriott Bonvoy will match five points for each point donated by members to philanthropic partners from Dec. 3-10. Points donated to UNICEF will go toward its mission to ensure every child is healthy, educated, protected and respected. For year-long travelers, Marriott Bonvoy members who earn 50 or 75 qualifying nights in a calendar year are eligible to select UNICEF to benefit from their Annual Choice Benefit with a $100 donation. Learn more about the program, donate points and select your Annual Choice Benefit online through giving.marriott.com.
Give the gift of holiday radiance with The Serum by Clé de Peau Beauté. Whether you are treating yourself or a loved one, this gift is sure to spread some cheer. Since 2019, Clé de Peau Beauté has proudly donated $11.6 million total to UNICEF to support the education and empowerment of girls around the world. Ring in the new year with a self-care routine that also cares for the children of the world. Find out how you can help unlock the power of girls at cledepeaubeaute.com.
Support education worldwide with a donation of 1,000 pencils to UNICEF by purchasing a handcrafted black and white woven pouch that’s stylish and versatile for carrying travel essentials or art supplies. Showcasing the unique Pattu pattern by the Desert Weavers of India, this pouch lets you provide crucial tools for children while delivering hope for a brighter future.
Send five warm blankets to children in crisis and gift your loved ones or yourself with five exclusive handmade UNICEF Snowbaby Wool Ornaments. Crafted by Indian artisan Renu Rani, the ornaments feature four babies in vibrant snowsuits for a touch of holiday cheer.
Create meaningful impact for children fighting to shape their own futures around the world this holiday season by purchasing beautiful, hand-crafted artisan gifts that give back and send lifesaving supplies in the name of your friends and family from market.unicefusa.org.
SOURCE:
UNICEF
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/the-bridge
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