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Pacific voyagers’ remarkable environmental knowledge allowed for long-distance navigation without Western technology

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An outrigger canoe would typically have several paddlers and one navigator. AP Photo/David Goldman
Richard (Rick) Feinberg, Kent State University Wet and shivering, I rose from the outrigger of a Polynesian voyaging canoe. We’d been at sea all afternoon and most of the night. I’d hoped to get a little rest, but rain, wind and an absence of flat space made sleep impossible. My companions didn’t even try. It was May 1972, and I was three months into doctoral research on one of the world’s most remote islands. Anuta is the easternmost populated outpost in the Solomon Islands. It is a half-mile in diameter, 75 miles (120 kilometers) from its nearest inhabited neighbor, and remains one of the few communities where inter-island travel in outrigger canoes is regularly practiced.
A documentary team made a recent visit to Anuta.
My hosts organized a bird-hunting expedition to Patutaka, an uninhabited monolith 30 miles away, and invited me to join the team. We spent 20 hours en route to our destination, followed by two days there, and sailed back with a 20-knot tail wind. That adventure led to decades of anthropological research on how Pacific Islanders traverse the open sea aboard small craft, without “modern” instruments, and safely arrive at their intended destinations. Wayfinding techniques vary, depending upon geographic and environmental conditions. Many, however, are widespread. They include mental mapping of the islands in the sailors’ navigational universe and the location of potential destinations in relation to the movement of stars, ocean currents, winds and waves.

Western interest in Pacific voyaging

Disney’s two “Moana” movies have shined a recent spotlight on Polynesian voyaging. European admiration for Pacific mariners, however, dates back centuries. In 1768, the French explorer Louis Antoine de Bougainville named Sāmoa the “Navigators’ Islands.” The famed British sea captain James Cook reported that Indigenous canoes were as fast and agile as his ships. He welcomed Tupaia, a navigational expert from Ra‘iātea, onto his ship and documented Tupaia’s immense geographic knowledge.
Early 1800s lithograph of long canoe with about a dozen people on the ocean with island in background, along with a sailing ship in distance
European explorers were impressed by the navigational skills of the people they encountered in the Pacific islands. Science & Society Picture Library via Getty Images
In 1938, Māori scholar Te Rangi Hīroa (aka Sir Peter Buck) authored “Vikings of the Sunrise,” outlining Pacific exploration as portrayed in Polynesian legend. In 1947, Thor Heyerdahl, a Norwegian explorer and amateur archaeologist, crossed from Peru to the Tuamotu Islands aboard a balsa wood raft that he named Kon-Tiki, sparking further interest and inspiring a sequence of experimental voyages. Ten years later Andrew Sharp, a New Zealand-based historian and prominent naysayer, argued that accurate navigation over thousands of miles without instruments is impossible. Others responded with ethnographic studies showing that such voyages were both historic fact and current practice. In 1970, Thomas Gladwin published his findings on the Micronesian island of Polowat in “East Is a Big Bird.” Two years later, David Lewis’ “We, the Navigators” documented wayfinding techniques across much of Oceania. Many anthropologists, along with Indigenous mariners, have built on Gladwin’s and Lewis’ work. A final strand has been experimental voyaging. Most celebrated is the work of the Polynesian Voyaging Society. They constructed a double-hull voyaging canoe named Hōkūle‘a, built from modern materials but following a traditional design. In 1976, led by Micronesian navigator Mau Piailug, they sailed Hōkūle‘a over 2,500 miles, from Hawai‘i to Tahiti, without instruments. In 2017, Hōkūle‘a completed a circumnavigation of the planet. In traversing Earth’s largest ocean, one can travel thousands of miles and see nothing but sky and water in any direction. Absent a magnetic compass, much less GPS, how is it possible to navigate accurately to the intended destination?

Looking to the stars

Most Pacific voyagers rely on celestial navigation. Stars rise in the east, set in the west, and, near the equator, follow a set line of latitude. If a known star either rises or sets directly over the target island, the helmsman can align the vessel with that star. However, there are complications. Which stars are visible, as well as their rising and setting points, changes throughout the year. Therefore, navigation requires detailed astronomical understanding. Also, stars are constantly in motion. One that is positioned directly over the target island will soon either rise too high to be useful or sink below the horizon. Thus, a navigator must seek other stars that follow a similar trajectory and track them as long as they are visible and low on the horizon. Such a sequence of guide stars is often called a “star path.” Of course, stars may not align precisely with the desired target. In that case, instead of aiming directly toward the guide star, the navigator keeps it at an appropriate angle. A navigator must modify the vessel’s alignment with the stars to compensate for currents and wind that may push the canoe sideways. This movement is called leeway. Therefore, celestial navigation requires knowledge of the currents’ presence, speed, strength and direction, as well as being able to judge winds’ strength, direction and effect on the canoe. During daylight, when stars are invisible, the Sun may serve a similar purpose. In early morning and late afternoon, when the Sun is low in the sky, sailors use it to calculate their heading. Clouds, however, sometimes obscure both Sun and stars, in which case voyagers rely on other cues.
two canoes, each with several crew, out on the water
Navigating requires deep understanding of waves, in the form of both swells and seas. AP Photo/Esteban Felix

Waves, wind and other indicators

A critical indicator is swells. These are waves produced by winds that blow steadily across thousands of miles of open sea. They maintain their direction regardless of temporary or local winds, which produce differently shaped waves called “seas.” The helmsman, feeling swells beneath the vessel, gleans the proper heading, even in the dark. In some locations, as many as three or four distinct swell patterns may exist; voyagers distinguish them by size, shape, strength and direction in relation to prevailing winds. Once sailors near their target island, but before it is visible, they must determine its precise location. A common indicator is reflected waves: swells that hit the island and bounce back to sea. The navigator feels reflected waves and sails toward them. Pacific navigators who have spent their lives at sea appear quite confident in their reliance on reflected waves. I, by contrast, find them difficult to differentiate from waves produced directly by the wind.
pinkish blue sky with no sun over the ocean, with a formation of birds flying
Birds headed for home at the end of the day provide a clue about where land lies. Ecaterina Leonte/Photodisc via Getty Images
Certain birds that nest on land and fish at sea are also helpful. In early morning, one assumes they’re flying from the island; in late afternoon, they’re likely returning to their nesting spots. Navigators sometimes recognize a greenish tint to the sky above a not-yet-visible island. Clouds may gather over a volcanic peak. And sailors in the Solomon Islands’ Vaeakau-Taumako region report underwater streaks of light known as te lapa, which they say point toward distant islands. One well-known researcher has expressed confidence in te lapa’s existence and utility. Some scholars have suggested that it could be a bioluminescent or electromagnetic phenomenon. On the other hand, despite a year of concerted effort, I was unable to confirm its presence. Estimating one’s position at sea is another challenge. Stars move along a given parallel and indicate one’s latitude. To gauge longitude, by contrast, requires dead reckoning. Navigators calculate their position by keeping track of their starting point, direction, speed and time at sea. Some Micronesian navigators estimate their progress through a system known as etak. They visualize the angle between their canoe, pictured as stationary, and a reference island that is off to one side and represented as moving. Western researchers have speculated on how etak works, but there is no consensus yet. For millennia, Pacific voyagers have relied on techniques such as these to reach thousands of islands, strewn throughout our planet’s largest ocean. They did so without Western instruments. Instead, they held sophisticated knowledge and shared understandings, passed by word of mouth, through countless generations.The Conversation Richard (Rick) Feinberg, Professor Emeritus of Anthropology, Kent State University This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Why people trust influencers more than brands – and what that means for the future of marketing

Why people trust influencers? Discover why people trust influencers over traditional brands and what it means for marketing’s future. Learn about parasocial relationships, the 5 types of value influencers provide, and why microinfluencers often outperform mega-creators.

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Last Updated on December 16, 2025 by Daily News Staff

Why people trust influencers more than brands – and what that means for the future of marketing

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson, College of Charleston Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion by the end of 2025. Rooted in celebrity culture but driven by digital platforms, the influencer economy represents a powerful force in both commerce and culture. I’m an expert on digital consumer research, and I see the rise of influencers as an important evolution in the relationship between companies, consumers and creators. Historically, brands leaned on traditional celebrities like musicians, athletes and actors to endorse their products. However, by the late 2000s, social media platforms opened the door for everyday people to build audiences. Initially, influencers were viewed as a low-cost marketing tactic. Soon, however, they became a central part of marketing strategies. In the 2010s, influencer marketing matured into a global industry. Agencies and digital marketplaces emerged to professionalize influencer-brand matchmaking, and regulators like the Federal Trade Commission started paying more attention to sponsored content. The rise of video and short-form content like TikTok and Reels in the mid-2010s and 2020s added authenticity and emotional immediacy. These dynamics deepened influencer-follower relations in ways that brands couldn’t easily replicate. Influencers are now recognized as not only content creators, but also as entrepreneurs and cultural producers.

Why people trust influencers

Social media influencers often foster what researchers call “parasocial relationships” – one-sided bonds where followers feel as if they personally know the influencer. While the concept has roots in traditional celebrity culture, influencers amplify it through consistent, seemingly authentic content. This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, a scarce but powerful currency in today’s economy. The goal for many influencers may be financial independence, but the path begins with social and cultural capital, acquired through community connection, relatability and niche expertise. As an influencer’s following grows, so does their perceived legitimacy. Brands, in turn, recognize and tap into that legitimacy. Although risks exist, like algorithmic incentives and commercial partnerships that undercut authenticity, many influencers successfully navigate this tension to preserve their community’s trust.

The many ways creators add value

Like any economy, the influencer economy revolves around value exchange. Followers spend their valuable resources – time and attention – in return for something meaningful. Researchers have identified several forms of value that influencers’ content can take:
  • Connection, or what researchers call “social value”: Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storytelling, they offer a sense of belonging.
  • Fun, or “hedonic value”: Many influencers provide enjoyment using entertainment, humor and a touch of allure in their content. Think cat videos, TikTok dances and random acts of kindness that deliver joy and distraction from the day-to-day.
  • Knowledge, or “epistemic value”: Creators offer informational or educational content to feed consumer curiosity. This can be through tutorials, product reviews or deep dives into niche topics.
  • Usefulness, or “utilitarian value”: From life hacks to product roundups, like “Amazon must-haves,” influencers provide utilitarian or practical value to help simplify consumer decisions and solve everyday problems.
  • Money, or “financial value”: People love finding a bargain. Discounts, affiliate links and deal alerts offer direct economic benefit to followers. Some influencers even launch their own products or digital courses, delivering long-term value through entrepreneurial spinoffs.
These forms of value often overlap, reinforcing trust, and can pay off financially for influencers. In fact, consumers are significantly more likely to trust user-generated content like influencer posts over brand-generated advertising.

Lessons for brands

First, there’s evidence that smaller is often stronger. Marketing researchers categorize influencers based on how many followers they have, and nano- and microinfluencers – defined as those with fewer than 10,000 and 100,000 followers, respectively – often generate stronger engagement than mega-influencers with more than 1 million. Influencers with smaller followings can interact with their communities more closely, making their endorsements feel more credible. This has driven brands to focus on mid-tier and microinfluencers, where return on investment is often stronger. As a result, influencer agencies, brokers, platforms and trade associations have sprung up to facilitate these partnerships. Second, brands should remember that influencers’ role in the market comes with new challenges. As the field continues to become more professionalized, it’s also become more complex. Like other entrepreneurs, influencers must keep up with shifting regulations – namely, FTC sponsorship guidelines – which can lead to hefty fines if violated. Many struggle to identify how to best file their taxes when they receive freebies they are expected to build content around. It can also be a challenge for influencers to keep up with continued algorithm tweaks from the multiple social media platforms where they publish. Influencers manage more than content creation. Their role includes quickly responding to followers’ comments and managing communities, as well as handling trolls, all of which is stressful. Personal brand management adds another layer of pressure. As influencers gain more brand partnerships, they run the risk of being seen as “selling out.” Because parasocial trust depends on being viewed as authentic, aligning with the wrong brand or being too promotional can damage the very connection that built an influencer’s following. A single misstep can trigger public backlash. While growing a following can bring brand recognition and financial independence, some influencers even fear that they will lose their own identity. Influencers can struggle with work-life balance, as this is not a nine-to-five job. It requires being “always on” and the constant blurred lines. Their lives become their livelihoods, with little separation between personal and professional identity. In short, when engaging with influencers, strategic brands will recognize that they operate within an intense, high-pressure environment. Organizations such as the American Influencer Council offer support and advocacy, but industry-wide protections are lacking. Influencers have earned a central place in consumer culture not just by selling products, but by offering emotional proximity, cultural relevance and value. They’re not just marketers – they’re creators, community leaders and entrepreneurs. As the creator economy continues to grow, trust will remain its cornerstone. However, the next chapter will require thoughtful navigation of issues like regulation, platform ethics and creator well-being. Understanding influencers means recognizing both their creative work and the evolving market that now depends on them. Kelley Cours Anderson, Assistant Professor of Marketing, College of Charleston This article is republished from The Conversation under a Creative Commons license. Read the original article.

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/

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Hollywood vs. Reality: How LA’s Wilshire Subway Was Really Built

Wilshire Subway: Did LA blast subway tunnels under Wilshire Boulevard? Hollywood says yes — engineers say no. Here’s how Metro safely tunneled beneath Miracle Mile.

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envato labs image edit

When the 1997 disaster film Volcano depicted lava erupting along Wilshire Boulevard and referenced blasting during Red Line subway construction, it delivered gripping cinema — but not accurate engineering.

In reality, Los Angeles Metro did not rely on large-scale blasting to construct subway tunnels beneath Wilshire Boulevard and the Miracle Mile. Instead, engineers used tunnel boring machines (TBMs) specifically to avoid the very risks Hollywood dramatized.

Why Blasting Was Avoided

The Wilshire Corridor sits atop historic oil fields, making methane gas pockets a known and serious concern. A deadly methane explosion near Fairfax Avenue in 1985 led to heightened scrutiny of underground construction in the area. Blasting in such conditions could have caused unpredictable gas releases, ground instability, or damage to surface structures.

As a result, Metro engineers chose pressurized, closed-face tunnel boring machines, which allow for:

  • Controlled excavation in dense urban environments

  • Continuous ground support to prevent settlement

  • Integrated gas detection and ventilation systems

These machines grind slowly through soil and rock while installing precast concrete tunnel linings, creating a sealed, gas-resistant structure as they advance. envato labs image edit

The Real Engineering Feat

Although Volcano took creative liberties for dramatic effect, the true story of tunneling under Wilshire is no less impressive. Advances in TBM technology and methane mitigation ultimately allowed the Metro D Line (formerly the Red Line/Purple Line) to safely pass through one of Los Angeles’ most geologically complex corridors — without explosions, collapsing streets, or cinematic chaos.

Bottom Line

Volcano remains a memorable piece of 1990s disaster cinema, but its portrayal of subway construction is fiction. The real achievement lies in decades of careful planning, modern tunneling technology, and engineering solutions that quietly reshaped Los Angeles beneath its busiest boulevard.

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Link: https://stmdailynews.com/dreambreaker-a-pickleball-story-a-closer-look-at-the-documentary-and-its-uncredited-voice/

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Glad and Oscar the Grouch Team Up for a Trashy, Toe-Tapping Campaign

Glad teams up with Oscar the Grouch for a playful revival of the “Don’t Get Mad. Get Glad.” campaign, featuring a musical number, limited-edition Oscar-inspired trash bags, and a fresh take on making trash day fun for all ages.

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Oscar the Grouch and Glad trash bags featured in a colorful musical campaign, celebrating their playful collaboration with limited-edition green Oscar-inspired totes.

Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”

What happens when the world’s most iconic grouch meets the nation’s go-to name in trash bags? You get a campaign that’s equal parts nostalgia, Broadway-style fun, and a reminder that even trash can bring a little joy to your day.

A Classic Campaign Gets a Grouchy Remix

Glad has officially revived its legendary “Don’t Get Mad. Get Glad.” campaign, but this time, they’re ditching the usual celebrity faces for a true original: Oscar the Grouch. For the first time, the campaign’s star is none other than Sesame Street’s resident trash enthusiast himself, and he’s bringing his signature tune “I Love Trash” back with a contemporary twist.
The musical number, directed by the award-winning duo Will Speck and Josh Gordon, opens with Oscar in his element—surrounded by trash and a little bit of grumpiness. But the real magic happens when Oscar imagines a world where everyone else shares his passion for trash. The result? A joyful, Broadway-inspired remix that transforms everyday frustration into a celebration of Glad’s dependable trash solutions.

Why Oscar? Why Now?

According to Glad’s Marketing Director, Kellie Li, the choice was simple: “No one feels more strongly about trash than Oscar the Grouch.” The campaign aims to flip the script on how we think about trash—turning a dreaded chore into something a little more lighthearted. With Glad’s reliable bags, there’s less to get mad about, and maybe, just maybe, a little more to sing about.

Nostalgia Meets New Audiences

If “Don’t Get Mad. Get Glad.” sounds familiar, you’re not imagining things. The campaign has been a staple since 1987, featuring everyone from TV stars to athletes. But this new chapter, featuring Oscar and a cast of trash-loving co-stars, is designed to connect with both longtime fans and a new generation discovering Sesame Street on Netflix and PBS KIDS.

Limited-Edition Oscar Goodies and Where to Find Them

To celebrate the campaign, Glad is releasing limited-edition Oscar-inspired trash bag totes—complete with green fur, of course. Fans can snag these playful bags through a social media giveaway this December (follow @gladproducts on Instagram and TikTok for details). And if you miss out, don’t worry: special Oscar-branded Glad ForceFlex with Gain bags will hit Walmart shelves this April, just in time for spring cleaning.

Where to Watch

The campaign is rolling out across the U.S. and Canada, with full-length videos, bite-sized social teasers, and everything in between. Look for it on TikTok, Instagram, Facebook, and Reddit (for our friends up north). Featured products include Glad ForceFlex with Gain and Glad Cherry Blossom.

Bringing the Campaign Home: Phoenix Community Clean-Up

Here in Phoenix, we know the value of coming together to keep our neighborhoods clean and vibrant. Glad’s collaboration with Oscar the Grouch isn’t just a fun national campaign—it’s a reminder that tackling trash can be a community effort, too.
With spring cleaning right around the corner and special Oscar-branded Glad bags hitting Walmart shelves this April, it’s the perfect time for local groups, schools, and neighbors to organize clean-up events across the Valley. Whether you’re sprucing up a park, refreshing a neighborhood, or just making your own block a little brighter, every bag makes a difference.
Ready to join the movement? Rally your friends, family, or local organization and plan a Phoenix clean-up day this spring. Snap a photo of your crew with your Glad or Oscar-inspired trash bags and share it on social media using #GladToCleanPHX and #OscarLovesTrash. Let’s show how Phoenix turns trash day into a reason to celebrate!
  • “Phoenix, let’s get grouchy about litter and Glad about clean streets! Join our community clean-up and share your photos with #GladToCleanPHX.”
  • “Spotted: Oscar the Grouch in Phoenix! Grab your Glad bags, clean up your neighborhood, and tag #OscarLovesTrash for a chance to be featured.”
  • “Spring cleaning in Phoenix just got a lot more fun—thanks to Glad and Oscar! Who’s joining our next clean-up day? #GladToCleanPHX”

About the Brands

Glad, a member of The Clorox Company, has long been a leader in household waste solutions, while Sesame Workshop continues to inspire and educate families worldwide. This collaboration is a perfect blend of dependable products and beloved characters—reminding us all that even the messiest moments can spark a little joy.
The collaboration between Glad and Sesame Workshop for the “Don’t Get Mad. Get Glad.” campaign marks a creative partnership that blends household dependability with beloved children’s entertainment. By bringing Oscar the Grouch into the spotlight, Glad not only revives a classic campaign but also highlights the importance of making everyday chores more enjoyable for families. This partnership leverages Glad’s reputation as the nation’s leading provider of kitchen and outdoor trash bags and food protection products—trusted solutions designed to handle life’s messes with ease (Glad.com). Sesame Workshop, the nonprofit behind Sesame Street, has spent over 50 years enriching families worldwide through educational media and community outreach, helping children grow smarter, stronger, and kinder (Sesame.org). Together, their collaboration aims to inspire a new generation to see the positive side of cleaning up, all while celebrating the joy of community and play.
Sources:
High Demand Marks “Veggies for Veterans” Event Amid SNAP Delays

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