Beverages
Ready-to-Drink Tea Market: Growing Global Presence & Opportunities
Discover the growing global presence of the ready-to-drink tea market, driven by millennials, natural tea products, and the demand for premium options.
The ready-to-drink (RTD) tea market is on a steady rise, projected to reach a value of $47.13 billion by 2028, according to Arizton’s latest research report. With a compound annual growth rate (CAGR) of 5.43% between 2022 and 2028, this market is brewing a strong global presence.
One of the driving factors behind the growth of the RTD tea market is the increasing number of health-conscious consumers seeking healthier alternatives to sugary beverages. RTD tea, with its natural ingredients and antioxidants, has gained popularity among consumers of all age groups. The demand for RTD teas is fueled by the growing focus on health and wellness.
In this highly competitive market, both global and regional players are vying for market share. Companies like Nestlé, The Coca-Cola Company, PepsiCo, and Suntory Holdings are prominent global players, while regional players also hold a significant market presence in their respective areas. Marketing and branding efforts, including celebrity endorsements and health-related campaigns, are common strategies employed by these brands to differentiate their products.
The RTD tea market is being shaped by a significant trend called premiumization. Customers are willing to pay a higher price for RTD teas that have a better taste, unique flavors, innovative blends, and are considered to have health and wellness benefits. Premium RTD tea brands put emphasis on providing a wide range of flavors and taste profiles, often using natural and functional ingredients. To attract customers, they also focus on ethical sourcing, sustainable practices, and appealing packaging.
The demand for RTD tea is driven by factors such as growing health consciousness, busy lifestyles, innovation in flavors, and the globalization of tea culture. Traditional tea-drinking regions like Asia and North America, as well as other parts of the world, are experiencing growth in the RTD tea market, indicating a global demand.
In terms of distribution channels, both offline and online channels play significant roles. Offline channels allow consumers to physically interact with products and establish strong partnerships with retailers. Online channels, on the other hand, provide convenience and a broader reach for consumers to purchase their favorite RTD teas.
As the RTD tea market continues to thrive, consumers can expect an array of options that cater to their preferences, health goals, and on-the-go lifestyles. With the industry’s focus on quality, innovation, and sustainability, the global presence of RTD tea is set to strengthen in the coming years.
Analytical Breakdown of the Ready-to-Drink Tea Market Dynamics:
Drivers:
- Millennials and Gen Z Propelling Market Growth: The younger generations are key drivers of the ready-to-drink tea market, as they seek convenient and healthier beverage options.
- Increasing Preference for Natural and Organic Tea Products: The growing consumer preference for natural and organic products has contributed to the demand for ready-to-drink teas with natural ingredients and fewer artificial additives.
- Shift Toward Packaged F&B Products: The trend of consuming packaged food and beverages, driven by busy lifestyles and convenience, has positively impacted the ready-to-drink tea market.
Restraints:
- High Competition Among Vendors: The market is highly competitive, with global and regional players vying for market share, leading to intense competition and pricing pressures.
- Regulations Regarding Labeling & Packaging: Compliance with regulations related to labeling and packaging poses challenges for vendors, as they need to ensure accurate and informative product information.
- High Availability of Substitutes: The market faces competition from other beverages like carbonated drinks, juices, and energy drinks, which serve as substitutes for ready-to-drink teas.
Opportunities:
- Rising Demand for Premiumization: Consumers are willing to pay a premium price for high-quality, innovative, and distinctive ready-to-drink tea products that offer superior taste and perceived health benefits.
- Increasing Health Concerns & Awareness: The growing focus on health and wellness presents opportunities for ready-to-drink teas positioned as healthier alternatives to sugary beverages.
- Innovation in Flavors: Continuous innovation in flavors, such as fruit-infused variants and unique herbal blends, attracts consumers seeking novel taste experiences and variety.
The market segmentation includes tea type, product, variety, formulation, packaging, distribution channel, and geography. Key players in the ready-to-drink tea market include Coca-Cola HBC, Nestlé, PepsiCo, Monster Beverage Corporation, and SUNTORY HOLDINGS.
The report provides answers to key questions such as the market size, growth rate, dominant regions, significant trends, and key players in the global ready-to-drink tea market. It also offers a detailed table of contents for further exploration.
Overall, the ready-to-drink tea market is driven by consumer preferences for healthier and convenient beverage options, accompanied by a shift towards natural and organic products. Although high competition and regulations pose challenges, opportunities lie in premiumization, health consciousness, and flavor innovation.
Take a look at the report: https://www.arizton.com/market-reports/ready-to-drink-tea-market
Contact Arizton: https://www.arizton.com/contact-us
Blog: https://www.arizton.com/blog
Website: https://www.arizton.com/
SOURCE Arizton Advisory & Intelligence
Beverages
PEPSI® ANNOUNCE FOOTBALL STAR JACK GREALISH AS GLOBAL BRAND AMBASSADOR IN MULTI-YEAR PARTNERSHIP
- The star takes center stage in upcoming football campaign as Pepsi® continues to unlock enjoyment for fans
- Jack joins Pepsi’s star-studded group of global brand ambassadors, including Vini Jr., Son Heung-min and Leah Williamson
LONDON, April 26, 2024 /PRNewswire/ — Pepsi has today unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.
Jack will take centre stage in Pepsi’s soon-to-be-announced global football campaign. The campaign will build on Pepsi’s signature approach to football by creating unexpected and unrivalled football experiences for worldwide fans seeking to enjoy more of the beautiful game.
Jack Grealish joins Pepsi’s incredible roster of globally recognised talent, which already includes winger Vinicius Jr., Son Heung-min, and Leah Williamson.
All four players are set to appear in Pepsi’s forthcoming global advertising campaign, battling it out for street football supremacy. Jack and Pepsi have many plans in store that will bring the joy of football to fans throughout the year focused on the pleasure he takes from playing the beautiful game.
Jack Grealish, said: “I’m buzzing to partner with Pepsi as a global brand ambassador. Pepsi has a great heritage working with the biggest names in world football, and I’m excited to join their mission to unlock enjoyment for football fans around the world and encourage everyone to play the beautiful game!”
Eric Melis, VP of Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: “Jack is renowned worldwide for his incredible football skills and the enjoyment he takes from the game. We celebrate those who personify our attitude on and off the pitch and can’t wait for him to support us in bringing more enjoyment to football fans around the world as part of the Pepsi family.”
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo (NASDAQ: PEP) generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Beverages
International Delight Introduces Cold Foam: Elevate Your Coffee Experience at Home
Experience the premium coffee shop taste at home with International Delight’s Cold Foam, the innovative way to elevate your coffee creations.
Hey coffee lovers and flavour enthusiasts! Get ready to elevate your coffee game at home with International Delight’s newest and first-to-market innovation, Cold Foam. This exciting launch brings the indulgent coffee shop experience right to your doorstep without breaking the bank.
On April 8, 2024, International Delight introduced Canadians to Cold Foam, a unique product that effortlessly elevates your coffee creations. It’s as easy as 1-2-3: shake it, foam it, and sip it! In just a few simple steps, you can transform any hot or cold coffee into a foaming delicious (yes, you read that right) coffee shop drink.
International Delight listened to the desires of coffee lovers and delivered a game-changing product. With Cold Foam, they have revolutionized the at-home coffee experience, creating a multi-sensorial product that offers satisfying flavors and textures. Now, you can enjoy a premium coffee shop-style drink from the comfort of your own home.
Recognizing the rising popularity of cold foam in coffee shops and the growing number of consumers looking to recreate these specialty drinks at home, International Delight saw an opportunity. They took inspiration from social media, where coffee lovers seek unique creations, and developed their innovative Cold Foam product. Not only is it distinct to the brand, but it is also a first-of-its-kind offering on grocery shelves in Canada.
Indulgence is the name of the game with International Delight Cold Foam. Available in two fan-favorite flavors, French Vanilla and Caramel Macchiato, this coffee shop-style foam topper adds a creamy and foamy touch to your hot or cold coffee. Watch as it gradually mixes the creamer into your cup, creating a one-of-a-kind, indulgent experience. The best part? No frothers or extra tools needed! International Delight fans can enjoy their beloved foamy flavor hassle-free.
Starting in April 2024, you can find International Delight Cold Foam in major Canadian retailers nationwide. With just one can, you’ll enhance over 20 coffees and enjoy the delightful flavor at your fingertips. To celebrate, International Delight is running a pop-up sampling activation at the Toronto Eaton Centre in Toronto, Ontario, where you can grab free samples of cold brew coffee with Cold Foam from April 29th to May 5th, 2024.
Cold Foam is just the latest addition to International Delight’s commitment to delivering exciting coffee enhancing products that can’t be found anywhere else. So, coffee enthusiasts, get ready to sip, foam, and indulge with International Delight Cold Foam. Your at-home coffee experience will never be the same again!
Visit www.InternationalDelight.ca and follow @internationaldelightca on Instagram and @internationaldelightca on TikTok to stay tuned on what’s next!
About International Delight Canada
International Delight® Canada has been transforming cups of coffee into moments that spark joy through one-of-a-kind, bold coffee enhancers and iced coffee flavours. By uniting people with smooth and rich flavours that add flavour to your cup and your life, International Delight Canada brings people together over a cup of coffee, creating opportunities for connection, inclusion and celebration. International Delight Canada coffee enhancers and iced coffees are available Canada-wide at major grocery retailers, convenience stores, and mass merchandisers across Canada. For more information, visit www.InternationalDelight.ca.
About Danone Canada
Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products, and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Stok®, International Delight®, evian® and more. For more information, connect with Danone Canada online at www.danone.ca, and on Facebook, Twitter, or LinkedIn.
| 1 Source: “Coffee and RTD Coffee, US 2021” Mintel, August 2021 |
SOURCE Danone Canada
Beverages
Introducing Bikini Island: A Spirits-Based, Ready-to-Drink Canned Cocktail with Nuclear Flavor
Party Like It’s the End of the World with Four Explosive Flavors and only 100 Calories per Can
LOUISVILLE, Ky. /PRNewswire/ — Bikini Island has now landed, and it’s here to deliver nuclear flavor! The new line of ready-to-drink cocktails contains 5% ABV and just 100 calories per can. Launching with four refreshingly bold flavors, Bikini Island offers consumers a better-for-you RTD that features real spirits and explosive taste.
Bikini Island will launch in select markets mid-April, and nationwide later this year, retailing at $19.99 for a Variety Pack of eight canned cocktails featuring four explosive flavors: Citrus Charge – vodka based, Blue Razz Explosion – vodka base, Watermelon Blast – tequila based, and Nuclear Pineapple – rum based.
With the spirits-based RTD category growing 55% in the last year alone, consumers are showing a clear preference for premiumization in addition to seeking out full-flavor (IWSR, 2023). There is an opportunity in the better-for-you space with current options lacking excitement and flavor. Consumers want the real deal with spirits-based products and when picking something off the shelves, however, they’re often forced to pick between great tasting flavor or lower calorie option – until now.
“Consumers are leading more health-conscious lifestyles, but that doesn’t mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.”
“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over 2x” said Deubler. “Bikini Island is an explosive brand and we’re excited to see the response!”
Inspired by the historical events at Bikini Island in the 1940’s and 50’s that led the world into the atomic and nuclear era, Bikini Island Cocktail Company is now bringing the seltzer world into explosive nuclear flavors at 100 calories a can.
Party Like It’s The End Of The World – Follow Us On Instagram: @drink_bikini_island
ABOUT ATOMIC BRANDS
The privately-owned Chicago-based Atomic Brands was founded in 2006 with a focus on creating products that people want with exceptional and uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, the premium coffee-flavored whiskey, Kentucky Coffee and Bikini Island, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions. For more information, please visit atomic-brands.com
SOURCE Atomic Brands
-
City8 months agoSignal Hill, California: A Historic Enclave Surrounded by Long Beach
-
Community1 year ago
Diana Gregory Talks to us about Diana Gregory’s Outreach Services
-
Senior Pickleball Report1 year ago
ACE PICKLEBALL CLUB TO DEBUT THEIR HIGHLY ANTICIPATED INDOOR PICKLEBALL FRANCHISES IN THE US, IN EARLY 2023
-
Entertainment1 year ago
The Absolute Most Comfortable Pickleball Shoe I’ve Ever Worn!
-
Automotive1 year ago
2023 Nissan Sentra pricing starts at $19,950
-
Blog1 year ago
Unique Experiences at the CitizenM
-
Senior Pickleball Report1 year ago
“THE PEOPLE’S CHOICE AWARDS OF PICKLEBALL” – VOTING OPEN
-
Blog1 year ago
World Naked Gardening Day: Celebrating Body Acceptance and Nature
