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Ready-to-Drink Tea Market: Growing Global Presence & Opportunities

Discover the growing global presence of the ready-to-drink tea market, driven by millennials, natural tea products, and the demand for premium options.

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The ready-to-drink (RTD) tea market is on a steady rise, projected to reach a value of $47.13 billion by 2028, according to Arizton’s latest research report. With a compound annual growth rate (CAGR) of 5.43% between 2022 and 2028, this market is brewing a strong global presence.


person holding white ceramic teacup with brown liquid
Photo by Кристина Александрова on Pexels.com

One of the driving factors behind the growth of the RTD tea market is the increasing number of health-conscious consumers seeking healthier alternatives to sugary beverages. RTD tea, with its natural ingredients and antioxidants, has gained popularity among consumers of all age groups. The demand for RTD teas is fueled by the growing focus on health and wellness.

In this highly competitive market, both global and regional players are vying for market share. Companies like Nestlé, The Coca-Cola Company, PepsiCo, and Suntory Holdings are prominent global players, while regional players also hold a significant market presence in their respective areas. Marketing and branding efforts, including celebrity endorsements and health-related campaigns, are common strategies employed by these brands to differentiate their products.

The RTD tea market is being shaped by a significant trend called premiumization. Customers are willing to pay a higher price for RTD teas that have a better taste, unique flavors, innovative blends, and are considered to have health and wellness benefits. Premium RTD tea brands put emphasis on providing a wide range of flavors and taste profiles, often using natural and functional ingredients. To attract customers, they also focus on ethical sourcing, sustainable practices, and appealing packaging.

The demand for RTD tea is driven by factors such as growing health consciousness, busy lifestyles, innovation in flavors, and the globalization of tea culture. Traditional tea-drinking regions like Asia and North America, as well as other parts of the world, are experiencing growth in the RTD tea market, indicating a global demand.

In terms of distribution channels, both offline and online channels play significant roles. Offline channels allow consumers to physically interact with products and establish strong partnerships with retailers. Online channels, on the other hand, provide convenience and a broader reach for consumers to purchase their favorite RTD teas.

As the RTD tea market continues to thrive, consumers can expect an array of options that cater to their preferences, health goals, and on-the-go lifestyles. With the industry’s focus on quality, innovation, and sustainability, the global presence of RTD tea is set to strengthen in the coming years.


Ready-To-Drink Tea Market Research Report by Arizton

Analytical Breakdown of the Ready-to-Drink Tea Market Dynamics:

Drivers:

  1. Millennials and Gen Z Propelling Market Growth: The younger generations are key drivers of the ready-to-drink tea market, as they seek convenient and healthier beverage options.
  2. Increasing Preference for Natural and Organic Tea Products: The growing consumer preference for natural and organic products has contributed to the demand for ready-to-drink teas with natural ingredients and fewer artificial additives.
  3. Shift Toward Packaged F&B Products: The trend of consuming packaged food and beverages, driven by busy lifestyles and convenience, has positively impacted the ready-to-drink tea market.

Restraints:

  1. High Competition Among Vendors: The market is highly competitive, with global and regional players vying for market share, leading to intense competition and pricing pressures.
  2. Regulations Regarding Labeling & Packaging: Compliance with regulations related to labeling and packaging poses challenges for vendors, as they need to ensure accurate and informative product information.
  3. High Availability of Substitutes: The market faces competition from other beverages like carbonated drinks, juices, and energy drinks, which serve as substitutes for ready-to-drink teas.

Opportunities:

  1. Rising Demand for Premiumization: Consumers are willing to pay a premium price for high-quality, innovative, and distinctive ready-to-drink tea products that offer superior taste and perceived health benefits.
  2. Increasing Health Concerns & Awareness: The growing focus on health and wellness presents opportunities for ready-to-drink teas positioned as healthier alternatives to sugary beverages.
  3. Innovation in Flavors: Continuous innovation in flavors, such as fruit-infused variants and unique herbal blends, attracts consumers seeking novel taste experiences and variety.

The market segmentation includes tea type, product, variety, formulation, packaging, distribution channel, and geography. Key players in the ready-to-drink tea market include Coca-Cola HBC, Nestlé, PepsiCo, Monster Beverage Corporation, and SUNTORY HOLDINGS.

The report provides answers to key questions such as the market size, growth rate, dominant regions, significant trends, and key players in the global ready-to-drink tea market. It also offers a detailed table of contents for further exploration.

Overall, the ready-to-drink tea market is driven by consumer preferences for healthier and convenient beverage options, accompanied by a shift towards natural and organic products. Although high competition and regulations pose challenges, opportunities lie in premiumization, health consciousness, and flavor innovation.

Take a look at the report: https://www.arizton.com/market-reports/ready-to-drink-tea-market

Contact Arizton: https://www.arizton.com/contact-us    
Blog: https://www.arizton.com/blog    
Website: https://www.arizton.com/

SOURCE Arizton Advisory & Intelligence

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

Beverages

Celebrate Summer with National Mojito Day!

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Free mojito cocktail lime slice


Every year on July 11th, cocktail enthusiasts and summer lovers across the U.S. come together to celebrate National Mojito Day. This refreshing cocktail, with its cool hits of mint and vibrant lime, is the perfect companion for a hot summer day.

Raise your glass this July 11th and celebrate #NationalMojitoDay! 🍹 Enjoy the refreshing mix of rum, mint, lime, and a touch of sweetness. Cheers to flavor!

The mojito, a classic Cuban concoction, has won hearts worldwide with its simple yet invigorating blend of white rum, sugar, lime juice, sparkling water, and fresh mint. Its origin stretches back to the days of pirates and the age-old quest for remedies to tropical diseases, with the mojito’s predecessor used for medicinal purposes. Today, it stands as a symbol of leisure and celebration.

How to Make the Perfect Mojito:

Ingredients:

  • 10 fresh mint leaves, plus a sprig for garnish
  • 1/2 lime, cut into 4 wedges
  • 2 tablespoons sugar, or to taste
  • 1 cup ice cubes
  • 1 1/2 ounces white rum
  • 1/2 cup sparkling water

Instructions:

  1. Muddle the Mint and Lime: In a sturdy glass, add mint leaves and 1 lime wedge. Use a muddler or the back of a spoon to crush them together, releasing the mint oils and lime juice. Repeat this process for the remaining lime wedges along with the sugar. Muddling releases the flavors which are the base of this cocktail.
  2. Assemble the Drink: Fill the glass almost to the top with ice cubes. Pour the white rum over the ice, and fill the glass with sparkling water. Stir well.
  3. Garnish and Serve: Stir the mix gently. Garnish with the sprig of mint.

Now that you know how to make a classic mojito, why not try your hand at making one this National Mojito Day? Gather your ingredients and join in the nationwide toast to the joy and refreshment brought by this beloved beverage!

Remember to sip responsibly and savor every refreshing note of your homemade mojito. Cheers to #NationalMojitoDay!

For more delicious recipes and cocktail facts, follow along and let every sip take you on a journey through the rich history of the mojito. Enjoy your celebration in style, surrounded by friends, sun, and good spirits.

https://www.nationaldaycalendar.com/national-day/national-mojito-day-july-11

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

You can also find food and beverage-related videos on our YouTube channel, where we regularly post new content and share tips, recipes, and demonstrations. https://youtube.com/playlist?list=PLEhXBupt8tVynuUhpQZMxQt4lvPmOiAtQ&si=InDwc7YaB0KIwmxy

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  • Rebecca Washington

    Rebecca Jo is a mother of four and is a creative soul from Phoenix, Arizona, who also enjoys new adventures. Rebecca Jo has a passion for the outdoors and indulges in activities like camping, fishing, hunting and riding roller coasters. She is married to Rod Washington

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MTN DEW ® CELEBRATES SUMMER WITH THREE NEW MTN DEW RED, WHITE & BLUE LIMITED-TIME OFFERINGS

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To Encourage Spending Time Outdoors, MTN DEW Is Giving Fans a Chance to Score Exclusive Prizes Nationwide with The First Ever “MTN DEW Cooler Quest”

PURCHASE, N.Y. /PRNewswire/ — With the countdown to summer officially on, MTN DEW wants everyone to celebrate the great outdoors by unveiling three new limited-time MTN DEW RED, WHITE & BLUE offerings. Whether you’re heading out for a hike, packing for a boat day or hanging with friends around the bonfire, there’s a MTN DEW for every outdoor activity.

Starting today, MTN DEW RED, WHITE & BLUE will be available in 20 oz. bottles and 12 oz. cans across major retailers and convenience stores nationwide for a limited time this summer. MTN DEW RED, WHITE & BLUE offerings include the following three flavors: 

  • MTN DEW STAR SPANGLED SPLASHthe perfect combination of berry flavors, in a dazzling red color.
  • MTN DEW FREEDOM FUSION: a refreshing lemonade white peach flavor, in a frosty white color.
  • MTN DEW LIBERTY CHILL: a blend of 50 flavors to create a bold midnight blue color and berry taste.

To encourage fans to try these new flavors and to celebrate the official first day of summer, MTN DEW is hosting its first-ever MTN DEW Cooler Quest: an outdoor search where 50 premium, insulated backpack coolers filled with new MTN DEW STAR SPANGLED SPLASH™, MTN DEW FREEDOM FUSION™ and MTN DEW LIBERTY CHILL™ as well as a $250 gift card will be hidden across the country for fans to find.

Here’s how to embark on the MTN DEW Cooler Quest:

  • Mark your calendars for Thursday, June 20 – the first day of summer – for the MTN DEW Cooler Quest to begin, a one-day-only outdoor search across the country.
  • Head over to www.mtndewcoolerquest.com at 12:00 PM ET on June 20 to see the exact GPS coordinates of the 10 outdoor locations across popular, beloved parks. Each location will have 5 coolers waiting to be discovered, so grab some friends and some gear and start searching!

“There are two things our MTN DEW fans look forward to every summer – new limited-edition flavors and a chance to spend more time outdoors. This year, we decided to give our fans what they want by merging these two passions with this latest MTN DEW offering that’s bound to fuel their outdoor adventures,” said JP Bittencourt, Vice President of Marketing at MTN DEW.

The MTN DEW Cooler Quest is a continuation of the brand’s efforts of celebrating the outdoors as the brand launched the MTN DEW Outdoor Gear rewards program earlier this year, which offers MTN DEW drinkers the opportunity to score an assortment of outdoor gear with the purchase of specially marked MTN DEW flavors.  

To learn more about the new MTN DEW RED, WHITE & BLUE offerings and the MTN DEW Cooler Quest, follow @MountainDew on InstagramX, and TikTok

About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo Beverages North America, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. For more information, check out www.mountaindew.comwww.facebook.com/mountaindew or follow on X @mountaindew.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo (NASDAQ: PEP) generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE PepsiCo

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

You can also find food and beverage-related videos on our YouTube channel, where we regularly post new content and share tips, recipes, and demonstrations. https://youtube.com/playlist?list=PLEhXBupt8tVynuUhpQZMxQt4lvPmOiAtQ&si=InDwc7YaB0KIwmxy

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Jason & Travis Kelce Join Forces for The First Time as Owners and Operators of Garage Beer

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The Brothers Join Team as the Largest Investors in the Fast-Growing Independent Light Beer Brand

COLUMBUS, Ohio /PRNewswire/ — For the first time, Jason and Travis Kelce are teaming up as significant owners and operators of a business – and of course, it is with one of the fastest growing beer brands in the country, Garage Beer! The small batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country.

Garage Beer
Jason Kelce and Travis Kelce team up as significant owners and operators of Garage Beer

The Kelce brothers are passionate about beer and business and have talked for years about partnering together in the category. With this passion, they wanted to be thoughtful and find the right opportunity with the highest quality brewery and brand that aligned with their values of how a business should be run. And most importantly, a company built to serve the customer. Jason and Travis believe that beer should be fun, and they want to partner with a brand that embodies the spirit of a neighborhood feel, a light beer all will enjoy. Serendipitously, through a prior relationship, the Kelces’ learned about Garage Beer and for the past two years have been laying the groundwork to join forces with the company.

The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts. Retail displays will be in stores shortly along with social content, billboards, and other promotional activities.

The Garage Beer recipe was originally created in Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats) and the business headquarters is now just north in Columbus, Ohio. The beer is currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana, and New Jersey… with planned expansion into dozens of new states this year.

“People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer,” said Jason Kelce. “For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”

“It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun. I have worked with Andy for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level,” added Travis Kelce.

“We want a beer that tastes like beer and one that keeps the stories alive in the neighborhood. Garage prides ourselves on small batch brewing and a commitment to quality. Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now,” quipped Garage Beer co-owner Andy Sauer. “The garage is a symbol for building stronger communities one beer at a time, and I think we can all use more time with friends, family, and neighbors to talk, smile, laugh, and enjoy that time together.”

Garage Beer is a 4% ABV, 95 Calories and 3g Carbohydrate light lager beer served in two varieties: classic regular and lime. Merchandise store and beer finder. Garage Instagram and Twitter.

SOURCE Garage Beer

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

You can also find food and beverage-related videos on our YouTube channel, where we regularly post new content and share tips, recipes, and demonstrations. https://youtube.com/playlist?list=PLEhXBupt8tVynuUhpQZMxQt4lvPmOiAtQ&si=InDwc7YaB0KIwmxy

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