The ready-to-drink (RTD) tea market is on a steady rise, projected to reach a value of $47.13 billion by 2028, according to Arizton’s latest research report. With a compound annual growth rate (CAGR) of 5.43% between 2022 and 2028, this market is brewing a strong global presence.
One of the driving factors behind the growth of the RTD tea market is the increasing number of health-conscious consumers seeking healthier alternatives to sugary beverages. RTD tea, with its natural ingredients and antioxidants, has gained popularity among consumers of all age groups. The demand for RTD teas is fueled by the growing focus on health and wellness.
In this highly competitive market, both global and regional players are vying for market share. Companies like Nestlé, The Coca-Cola Company, PepsiCo, and Suntory Holdings are prominent global players, while regional players also hold a significant market presence in their respective areas. Marketing and branding efforts, including celebrity endorsements and health-related campaigns, are common strategies employed by these brands to differentiate their products.
The RTD tea market is being shaped by a significant trend called premiumization. Customers are willing to pay a higher price for RTD teas that have a better taste, unique flavors, innovative blends, and are considered to have health and wellness benefits. Premium RTD tea brands put emphasis on providing a wide range of flavors and taste profiles, often using natural and functional ingredients. To attract customers, they also focus on ethical sourcing, sustainable practices, and appealing packaging.
The demand for RTD tea is driven by factors such as growing health consciousness, busy lifestyles, innovation in flavors, and the globalization of tea culture. Traditional tea-drinking regions like Asia and North America, as well as other parts of the world, are experiencing growth in the RTD tea market, indicating a global demand.
In terms of distribution channels, both offline and online channels play significant roles. Offline channels allow consumers to physically interact with products and establish strong partnerships with retailers. Online channels, on the other hand, provide convenience and a broader reach for consumers to purchase their favorite RTD teas.
As the RTD tea market continues to thrive, consumers can expect an array of options that cater to their preferences, health goals, and on-the-go lifestyles. With the industry’s focus on quality, innovation, and sustainability, the global presence of RTD tea is set to strengthen in the coming years.
Analytical Breakdown of the Ready-to-Drink Tea Market Dynamics:
- Millennials and Gen Z Propelling Market Growth: The younger generations are key drivers of the ready-to-drink tea market, as they seek convenient and healthier beverage options.
- Increasing Preference for Natural and Organic Tea Products: The growing consumer preference for natural and organic products has contributed to the demand for ready-to-drink teas with natural ingredients and fewer artificial additives.
- Shift Toward Packaged F&B Products: The trend of consuming packaged food and beverages, driven by busy lifestyles and convenience, has positively impacted the ready-to-drink tea market.
- High Competition Among Vendors: The market is highly competitive, with global and regional players vying for market share, leading to intense competition and pricing pressures.
- Regulations Regarding Labeling & Packaging: Compliance with regulations related to labeling and packaging poses challenges for vendors, as they need to ensure accurate and informative product information.
- High Availability of Substitutes: The market faces competition from other beverages like carbonated drinks, juices, and energy drinks, which serve as substitutes for ready-to-drink teas.
- Rising Demand for Premiumization: Consumers are willing to pay a premium price for high-quality, innovative, and distinctive ready-to-drink tea products that offer superior taste and perceived health benefits.
- Increasing Health Concerns & Awareness: The growing focus on health and wellness presents opportunities for ready-to-drink teas positioned as healthier alternatives to sugary beverages.
- Innovation in Flavors: Continuous innovation in flavors, such as fruit-infused variants and unique herbal blends, attracts consumers seeking novel taste experiences and variety.
The market segmentation includes tea type, product, variety, formulation, packaging, distribution channel, and geography. Key players in the ready-to-drink tea market include Coca-Cola HBC, Nestlé, PepsiCo, Monster Beverage Corporation, and SUNTORY HOLDINGS.
The report provides answers to key questions such as the market size, growth rate, dominant regions, significant trends, and key players in the global ready-to-drink tea market. It also offers a detailed table of contents for further exploration.
Overall, the ready-to-drink tea market is driven by consumer preferences for healthier and convenient beverage options, accompanied by a shift towards natural and organic products. Although high competition and regulations pose challenges, opportunities lie in premiumization, health consciousness, and flavor innovation.
Take a look at the report: https://www.arizton.com/market-reports/ready-to-drink-tea-market
SOURCE Arizton Advisory & Intelligence
Sipping Sunshine: Celebrating National Margarita Day
Celebrate National Margarita Day on February 22nd with a glass rimmed with salt, savoring the taste of summer whether on the rocks or blended! 🍹☀️ #NationalMargaritaDay
February 22nd marks a beloved occasion for cocktail enthusiasts worldwide – National Margarita Day! This festive day invites individuals to raise their glasses and indulge in the tangy, refreshing flavors of this iconic beverage.
The classic Margarita, with its perfect blend of zesty lime, smooth tequila, and a touch of sweetness, encapsulates the essence of summer in every sip. Whether you prefer it on the rocks, elegantly garnished with a salted rim, or blended to icy perfection, National Margarita Day is a celebration of versatility and taste.
Beyond its delightful flavors, the Margarita embodies a spirit of relaxation and enjoyment. It’s a drink that beckons you to unwind, kick back, and savor the moment. Whether shared with friends at a lively gathering or enjoyed solo as a personal indulgence, the Margarita has a way of brightening any occasion.
So, on this National Margarita Day, take a moment to treat yourself to this timeless cocktail. Allow yourself to be transported to a sun-soaked beach with every sip, relishing the flavors and embracing the carefree spirit that the Margarita embodies.
Whether you’re a devoted Margarita aficionado or new to the world of tequila-based delights, National Margarita Day is the perfect excuse to raise a glass, toast to good times, and celebrate the joy of this beloved cocktail. Cheers to National Margarita Day – a day dedicated to sipping sunshine in a glass!
TEXAS-BASED AUSTIN COCKTAILS NAMED OFFICIAL CANNED COCKTAIL PARTNER OF THE PROFESSIONAL PICKLEBALL ASSOCIATION
Rapidly Growing, Ready-to-Drink Cocktail Company Is Tapping into the #1 Growing Sport In The U.S.A.
AUSTIN, Texas /PRNewswire/ — This month, Austin Cocktails and the Professional Pickleball Association (PPA Tour) are announcing a multi-year marketing partnership, introducing the brand as the “Official Canned Cocktail Partner of the PPA Tour.” Austin Cocktails is a female-founded, premium cocktail brand that is tapping into the national pickleball craze with an all-out campaign in partnership with the PPA Tour, targeting the sport’s most loyal fans. From activations and venue takeovers to swag, sponsorships, and social collaborations, Austin Cocktails is becoming synonymous with the hottest cultural phenomenon to reach consumers and pickleball devotees across the nation.
“We are thrilled to become the PPA Tour’s exclusive spirit-based ready-to-drink and ready-to-serve sponsor. Pickleball is a huge part of my family and community already. I have seen the rapid growth and participation first-hand for players of all levels, including my son whose college team recently won the National Championship,” says Austin Cocktails Co-Founder Jill Burns. “Austin Cocktails knows what it’s like to break new ground like the PPA and are honored to partner with them as the growth of this sport continues.”
“Pickleball and the PPA Tour are synonymous with fun and camaraderie, and Austin Cocktails is the perfect partner to help elevate that experience to fans,” said Kim Pettit, Vice President of Partnerships at the PPA Tour. “We are excited to welcome Austin Cocktails to our spectacular events across the country and share in the joy of pickleball and a good beverage!”
Cocktail enthusiasts and pickleball fans will be able to attend the tour’s scheduled tournaments and events this year to watch the world’s top professional pickleball players, while enjoying Austin Cocktails drinks courtside. Available in three varieties— Bergamot Orange Margarita, Cucumber Vodka Mojito, and Fred’s Ruby Red Cocktail— these full-strength, spirit-based cocktails are made with natural ingredients and sweetened with just a touch of agave. Subtle carbonation helps deliver a balanced, elevated clean taste in the convenience of a can.
For more information about this year’s PPA Tour scheduled events and tournaments, please visit PPATour.com, and for more information about Austin Cocktails, please visit AustinCocktails.com. Follow along via @AustinCocktails #AustinCocktails
About Austin Cocktails
Austin Cocktails is an Austin-based premium cocktail brand founded by two sisters. The brand was inspired by their grandfather’s tradition of “Cocktail Time,” an inviolable family ritual of dropping everything at 5 o’clock to have a cocktail with everyone around at the end of a long day. Mixed with premium spirits and complex, natural ingredients, Austin Cocktails offers consumers an elevated flavor experience with pour over simplicity, delivering more spirit, complexity, balance, and naturally less sugar. At 12.5% ABV, Austin Cocktails is available in three distinct varieties ranging from 95-122 calories – Bergamot Orange Margarita, Cucumber Vodka Mojito, and Fred’s Ruby Red Cocktail. Simply pour over ice and garnish to enjoy.
About Carvana PPA Tour:
Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and showcases the world’s best pickleball week in and week out. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn.
SOURCE Austin Cocktails
Açaí Brand OAKBERRY Raises $67 million in Series C Funding with BTG Pactual to Grow U.S. Restaurant Footprint
MIAMI /PRNewswire/ — Today, global açaí brand OAKBERRY announced that it has successfully raised $67 million (325 million Brazilian Reais) through a Series C funding round. The round was raised through funds managed by the Brazilian investment bank BTG Pactual (BPAC11) – the largest investment bank in Latin America, including an impact fund portfolio. The new partnership will accelerate OAKBERRY’s global expansion strategy, most notably through rapid growth in the United States market.
Founded in 2016 with the ambition to make better-for-you food more easily accessible, the company currently has approximately 700 stores across more than 40 countries. Now, the Brazilian-founded açaí brand expects to reach over $200 million in revenue and nearly 1,000 stores globally by the end of 2024.
“We designed OAKBERRY to be a global brand with a strong footprint in the United States, and the investment from BTG Pactual brings not only a financial partner, but also a strategic partner with a keen focus on reinforcing our expansion. The strategy to invest in corporate stores in high demand markets, like the United States, represents an excellent opportunity for capital allocation while, at the same time, establishing our brand in these regions,” said Georgios Frangulis, CEO and Co-Founder of OAKBERRY.
Since the arrival of Bruno Cardinali as Global Head of Marketing and Leandro Gasparin as Head of Business North America, the pair – both alumna from dominating restaurant chains Burger King and Popeyes – have guided OAKBERRY through an aggressive expansion in the U.S. and globally, opening more than 150 new stores in 2023 alone. Now, with 35 locations in the U.S., Cardinali and Gasparin, in partnership with OAKBERRY’s leadership team and BTG Pactual, will lead the açaí brand to 200+ U.S. stores, while also tripling its European footprint by 2026.
In addition to its corporate stores in the United States, the chain is exploring co-investments in countries such as Australia and Portugal as additional markets of importance for funding allocations from the capital round.
This latest funding round represents the third time OAKBERRY has strengthened its capital structure. In 2021, the company raised its first private round of $17.3 million with Monte Bravo and its manager, Kilima Asset, to invest in its fully verticalized operations. In 2022, the brand made its capital market debut with the issue of a green Agribusiness Receivables Certificate (CRA) of $10.3 million for the purchase of sustainably managed açaí. OAKBERRY’s sustainable sourcing and operation, with clear ESG metrics monitored by external auditing companies, was one of the key elements that caught the attention of BTG Pactual’s impact fund. The company is dedicated to promoting the sustainable agriculture of its suppliers, contributing significantly to the local economy of riverside residents.
OAKBERRY was founded in Brazil in 2016 by Georgios Frangulis and Renato Haidar following a dream to create a quick-service superfood brand that is delicious, easy and fun to eat, and accessible to everyone. That dream became OAKBERRY’s refreshing and indulgent menu of açaí bowls and smoothies served up in visually appealing layers of açaí and customizable, unlimited toppings at shops worldwide. OAKBERRY’s açaí is sustainably sourced from Brazil’s Amazon Rainforest and is an abundant source of energy, rich in antioxidants, all-natural and organic with no high fructose corn syrup or artificial colors added.
A fast-growing brand with over 700 locations across 40 countries, OAKBERRY’S fully verticalized business model provides flexibility and operational efficiencies for its growing franchise model. To learn more about OAKBERRY, visit https://oakberry.com/en/ and follow along on social media at @oakberryusa; for franchise opportunities visit https://oakberryfranchise.com/.
About BTG Pactual
BTG Pactual (BPAC11) is the largest investment bank in Latin America and operates in the Investment Banking, Corporate Lending, Sales & Trading, Asset Management, Wealth Management and Banking markets. BTG Pactual has established itself as one of the most innovative investment platforms in the country, with a complete transactional bank to support the moment in life and the construction of its clients’ stories. Furthermore, it is a pioneer in the ESG agenda, with financial products that support the transition to a greener and more sustainable economy. The institution is internationally recognized and awarded, and has more than 7,000 employees in Brazil, Chile, Argentina, Colombia, Peru, Mexico, United States, Portugal and Luxembourg.
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