Automotive
Slate Auto’s $20,000 Electric Truck: Redefining Affordable EVs for Everyday Americans
Slate Auto is shaking up the EV market with a $25,000 no-frills electric truck, backed by Jeff Bezos and built for everyday Americans.
Last Updated on June 7, 2025 by Daily News Staff
Image Credit: Slate Auto
A Michigan startup backed by Jeff Bezos is challenging the luxury EV market with a no-frills approach that’s capturing nationwide attention
When most people think of electric vehicles, images of Tesla’s sleek Model S or Ford’s high-tech Lightning come to mind – along with their premium price tags. But Slate Auto, a Troy, Michigan-based startup, is taking a radically different approach that’s got 100,000 Americans reaching for their wallets.
The Anti-Luxury EV
Slate’s electric pickup truck starts at just $25,000 to $27,500, making it one of the most affordable EVs ever announced. But here’s the catch – and the genius – behind their strategy: they’re stripping away everything that typically drives up EV costs.
No paint. No stereo system. No touchscreens. Not even power windows.
“We’re building the truck that America actually needs, not the one Silicon Valley thinks we want,” the company’s approach suggests, though they let their product speak for itself.
Backed by Billions, Built for the Masses
Despite its bare-bones approach, Slate Auto isn’t a garage startup. The company has secured approximately $700 million in funding from heavyweights investors including Jeff Bezos, Mark Walter, and Thomas Tull. This financial backing gives them the resources to challenge established automakers while maintaining their commitment to affordability.
The company plans to manufacture their trucks at a former Donnelly factory in Warsaw, Indiana, with production expected to begin in late 2026.
Market Response: 100,000 and Counting
Within just two weeks of opening reservations, Slate collected 100,000 orders at $50 each – generating $5 million in immediate revenue and demonstrating significant pent-up demand for affordable electric vehicles.
This response suggests that while the automotive industry has been focused on premium EVs loaded with features, there’s a massive market of consumers who simply want reliable, affordable electric transportation.
The Customization Philosophy
Slate’s minimalist approach isn’t just about cost-cutting – it’s about empowerment. By delivering a basic platform, they’re enabling customers to customize their trucks according to their specific needs and budgets. Want paint? Add it yourself or have it done locally. Need a sound system? Install exactly what you want.
This philosophy extends the vehicle’s lifecycle, as second and third owners can continue customizing and upgrading, potentially increasing long-term customer satisfaction and resale value.
What This Means for the EV Market
Slate Auto’s approach represents a fundamental shift in EV strategy. While competitors race to add more features, screens, and luxury appointments, Slate is proving that sometimes less really is more.
For communities like Phoenix, where transportation costs significantly impact family budgets, a $25,000 electric truck could be transformative. Small businesses, contractors, and everyday families who’ve been priced out of the EV market suddenly have an entry point.
Image Credit: Slate Auto
Slate Auto: Looking Ahead
As Slate moves toward their 2026 production timeline, they face the typical challenges of any automotive startup: scaling manufacturing, maintaining quality, and delivering on promises. However, their reservation numbers suggest they’ve identified a genuine market need that established automakers have overlooked.
The success or failure of Slate’s minimalist approach could reshape how the entire industry thinks about electric vehicles. Are consumers really demanding luxury features, or do they just want affordable, reliable electric transportation?
We’ll be following Slate Auto’s progress closely as they work toward production, bringing you updates on this potentially game-changing approach to electric vehicles.—STM Daily News will continue covering Slate Auto’s development and the broader evolution of affordable electric vehicles. Have thoughts on Slate’s approach? We’d love to hear from our readers about what features matter most in an electric vehicle.
Source: Slate Auto
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Consumer Corner
Tackling Auto Insurance Myths: Misconceptions Drivers Should Know Before Making Coverage Decisions
Misinformation about auto insurance can lead to poor decisions. Mercury Insurance highlights common myths, such as negotiable premiums and misconceptions about coverage. Understanding realities helps consumers make informed choices, enhancing their confidence in selecting the right insurance policy.

(Family Features) Misinformation about auto insurance continues to circulate, leading many drivers to make decisions based on outdated or inaccurate assumptions.
“Even savvy drivers can be misled by insurance myths,” said Justin Yoshizawa, director of product management at Mercury Insurance. “Understanding what coverage actually does – and doesn’t – do can help people avoid unpleasant surprises after an accident.”
To help consumers stay informed, Mercury Insurance is sharing this lineup of auto insurance misconceptions that can affect coverage, cost and peace of mind – and the facts that stand in their place.
Myth No. 1: You Can Negotiate Your Auto Insurance Premium
Fact: Insurance rates aren’t like haggling for a car price. They’re calculated using approved rating formulas and risk models regulated by state insurance departments, so you can’t negotiate a lower rate directly with your carrier. What you can do is shop for discounts, adjust coverage levels or improve your risk profile to influence your premium.
Myth No. 2: You Don’t Need Medical Payments Coverage ifYou Have Health Insurance
Fact: Even if you carry health insurance, your auto policy’s medical payments or personal injury protection can still be valuable. These coverages may pay medical costs regardless of fault and can help cover expenses not covered by health insurance, including deductibles, co-pays, ambulance bills, lost wages and more, depending on state regulations.
Myth No. 3: Full Coverage Means You’re Covered for Everything
Fact: “Full coverage” is a common shorthand used to describe a policy that includes liability, comprehensive and collision coverage. Even with all three, coverage is still subject to limits, deductibles and exclusions, which means certain situations and expenses may not be covered unless additional protections are added.
Myth No. 4: All Insurance Companies are Basically the Same
Fact: Each insurer has different underwriting guidelines, risk models, discount structures, service levels and claims handling practices. Shopping only on price without comparing coverages and service reputation can lead to surprises when you need to file a claim.
Myth No. 5: A Not-At-Fault Accident Won’t Affect Your Rates
Fact: Even if you weren’t at fault, filing a claim can still influence your insurance score and possibly affect future pricing depending on your state and your carrier’s specific rating rules. Discuss the scenario with your agent before deciding whether or not to file.
Myth No. 6: New Cars are Always More Expensive to Insure
Fact: A new car often costs more to insure than an older one, but this isn’t automatic. A new vehicle with high-end safety features or strong crash-worthiness and theft-deterrent systems may be less expensive to insure than a different used model with poor safety ratings or costly repair costs.
Myth No. 7: Insurance Automatically Pays for a Rental After an Accident
Fact: Rental car reimbursement is an optional add-on. Unless you specifically select rental reimbursement coverage, your auto policy won’t pay for a temporary vehicle while yours is being repaired.
Myth No. 8: If Your Car is Totaled, Insurance Pays Off Your Loan or Lease
Fact: Car insurance settlement is based on the vehicle’s actual cash value at the time of loss, not what you originally paid – meaning depreciation can leave you owing money on your loan or lease even after a total loss. Gap insurance is a separate optional coverage that can help cover the difference.
“Dispelling myths is about more than just good information – it’s about building insurance confidence,” Yoshizawa said. “We want drivers to make choices based on reality, not rumor.”
To learn more and ensure coverage aligns with how and where you drive, visit MercuryInsurance.com.
Photos courtesy of Shutterstock
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Consumer Corner
The Luxury Letdown: Why Features Alone Don’t Deliver the Full Car-Buying Experience
Full Car-Buying Experience: The article discusses the “luxury letdown” in car buying, where consumers desire more than flashy features; they seek comfort, quality, and an enjoyable driving experience. While many prioritize special features, true satisfaction comes from thoughtful design and connection with the vehicle. Additionally, safety and value without excessive costs are crucial for buyers.

The Luxury Letdown: Why Features Alone Don’t Deliver the Full Car-Buying Experience
(Family Features) In a world where everyone is juggling busy schedules and endless choices, it’s only natural to want more from your vehicle. Not just more features, but more comfort, more quality and more enjoyment every time you get behind the wheel.
According to recent survey data from Mazda, 74% of car buyers said special features are “very” or “extremely important,” but 30% admitted they don’t have any features worth showing off to friends or family. This is the “luxury letdown;” the excitement of new features fades, leaving you wanting something more meaningful from your car.
People are looking for more than just bells and whistles. They want a car that feels good to drive, that is thoughtfully designed and that brings more joy and satisfaction to everyday life. It’s not about having the most options or the flashiest tech. It’s about all that and quality, comfort and a sense of connection that lasts long after the new car smell fades.
Beyond the Surface
Forget what you think you know about luxury vehicle features. The most memorable cars are typically built with an incredible attention to detail – a craftsmanship you can see and feel. Smart, thoughtful innovation makes driving better, not more complicated. From the shape of the seats to the way the materials feel under your fingertips, every detail is designed to enhance the experience. In fact, 80% of survey respondents said thoughtful design that makes the driving experience better is extremely or very important during the car-buying process. These subtle touches elevate the everyday and make a car feel truly special.
The Joy of Driving, Reimagined
Driving should be more than a means to get from point A to point B. The most rewarding vehicles are often those that make every journey feel intentional and enjoyable. Responsive handling, intuitive controls and a cabin designed for comfort can transform even the most routine commute into a moment of enjoyment. When a car is engineered to connect driver and road, it brings back the pleasure of driving many have forgotten. For some, this feeling gets lost beneath features and digital overload, but it’s possible to rediscover harmony between driver and car – making every trip feel intentional and rewarding.
Confidence Comes Standard
Safety is more than a feature – it’s a foundation. Advanced safety technologies and strong crash-test ratings provide peace of mind for drivers and their families. With an industry-leading number of Insurance Institute for Highway Safety Top Safety Pick+-awarded vehicles – including the Mazda3 Sedan and Hatchback, CX-30, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90 and CX-90 PHEV – Mazda is committed to keeping safety at the forefront. Features like active safety systems, robust body structures and intelligent alerts help keep everyone protected, allowing drivers to focus on the road ahead.
Value That Surprises
Many shoppers believe a premium experience comes with a premium price tag. However, value is found in vehicles that deliver quality, innovation and comfort without the luxury markup. The materials, craftsmanship and driving dynamics often surprise those who expect to pay more for such an experience. It’s not just about what’s included, but how it all comes together to create a sense of satisfaction and pride in ownership. The result is a driving experience that feels special, accessible and built to last.
A New Standard for Everyday Driving
In a world that constantly demands so much, there is a kind of more that stands out. Not just in features, but in the feeling, the craftsmanship and the sheer joy of driving. This is the more of Mazda – a more that is intentional, meaningful and designed to enrich every journey.
When you’re ready for more from your next vehicle, visit Mazdausa.com.
SOURCE:
Mazda
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