In a delightful fusion of cinematic artistry and whiskey craftsmanship, Redbreast Irish Whiskey has announced its partnership with acclaimed Irish actor Andrew Scott and the prestigious SXSW Film & TV Festival to launch ‘Redbreast Unhidden.’ This ambitious initiative aims to celebrate and showcase the hidden gems within the film industry, providing talented filmmakers with a platform to shine and audiences with a chance to discover unique stories.

A New Era for Film and Whiskeys

The ‘Redbreast Unhidden’ campaign marks an exciting chapter in Redbreast’s new global initiative, ‘Quite the Find,’ which emphasizes the joy of discovery. Just as the first sip of Redbreast reveals a complex tapestry of flavors, this partnership seeks to uncover extraordinary films that might otherwise fly under the radar. The campaign is a testament to both the art of filmmaking and the tradition of whiskey-making that Redbreast has perfected over the last century.

Nodjame Fouad, CEO of Irish Distillers, expressed the essence of this collaboration beautifully when he said, “We invite whiskey enthusiasts and newcomers on a journey that celebrates craftsmanship, character, and complexity in the creative worlds of whiskey and film.” Redbreast’s rich and complex profiles perfectly mirror the multifaceted stories told by independent filmmakers, making this partnership a match made in creative heaven.

Handpicked by Talent: The Short Films Selection

At the heart of ‘Redbreast Unhidden’ lies an exciting selection of six short films that exemplify the spirit of this initiative. Curated by Andrew Scott, the films span a variety of genres, reflecting themes of authenticity, resilience, and discovery. Here’s a glimpse at the exceptional works that will be showcased at SXSW:

1. One Day This Kid by Alexander Farah
2. Entre Tormentas by Frank Zayas
3. Nervous Energy by Eve Lui
4. Sweetbriar by Danny Rivera
5. Brief Somebodies by Andy Reid
6. I’m The Most Racist Person I Know by Leela Varghese

Each film captures a unique perspective, ranging from poignant dramas to clever comedies, inviting audiences to engage with pressing societal themes like identity, familial love, and personal struggles.

Celebrating Emerging Voices with the ‘Redbreast Unhidden Award’

The collaboration doesn’t stop at showcasing remarkable films; it also aims to uplift emerging voices in the industry. At this year’s SXSW Film & TV Festival, the inaugural ‘Redbreast Unhidden Award’ will be presented. One deserving filmmaker will be honored with a financial award, providing them the support needed to pursue their artistic vision. Andrew Scott himself will participate in selecting the winner, embodying the initiative’s aim to nurture the next generation of creators.

An Invitation to Experience Cinema Like Never Before

From March 11 to 13, 2025, Redbreast will host a series of immersive events at SXSW, inviting attendees to enjoy curated film screenings and explore a hidden speakeasy cinema-inspired bar. For those unable to attend the festival in Austin, fear not! Redbreast is also bringing the spirit of SXSW to major cities across the globe with exclusive film and cocktail experiences, allowing fans to uncover hidden gems from the comfort of their local community.

As Francis Román, Senior Film & TV Programming Manager at SXSW, aptly put it, “The beauty of programming is finding those hidden gems.”

Join the Adventure

The ‘Redbreast Unhidden’ platform opens up a world of discovery for film lovers and whiskey aficionados alike. Whether you’re a long-time fan of independent cinema or new to the scene, this initiative encourages exploration and appreciation for the artistry behind the camera.

To dive deeper into this collaboration, discover the films being showcased, and stay updated on local events, head to Redbreast’s SXSW page and follow @RedbreastUS on social media.

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So, pour yourself a glass of Redbreast, sit back, and prepare to embark on a cinematic journey that will surely reveal stories worth discovering! Cheers to celebrating creativity and the joy of the unexpected!

Follow Redbreast on social:
Instagram @RedbreastUS
Facebook @RedbreastSinglePotStill  

About Irish Distillers

Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits and wines. Led by Jameson, our brands are driving the success of Irish whiskey globally. Jameson is the world’s bestselling and most awarded Irish whiskey, a top 3 selling international whiskey brand and a top 10 international spirits brand, achieving +1% net sales growth globally in FY24. Our brands are exported to 130+ markets around the world.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son, and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network.

In 2025, Midleton Distillery celebrates 200 years of distilling excellence by unveiling stories from the Irish Distillers archives and hosting a series of special whiskey launches and events.

We employ over 800 people across our operations in Cork, Dublin and Northern Ireland.

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About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

SOURCE Redbreast Irish Whiskey

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

New Limited-Time “Mondays Light” Packaging Will Be Available at Retailers Nationwide

CHICAGO /PRNewswire/ — For football fans, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed. With the season coming to an end 60% of Americans and Canadians admit they’re likely to have a ‘Case of the Mondays’ after the Big Game, according to a recent survey conducted by Talker Research*.

Now, Coors Light is turning a Case of the Mondays into a literal case of beer with Mondays Light, new limited-time packaging from Coors Light designed to bring chill to one of the worst Mondays of the year—the day after the Big Game.

Mondays Light 12-packs will be available at retailers nationwide for purchase, featuring a bold, Mondays Light-branded design that’s as refreshing as the Rocky Mountain-cold Coors Light inside.

On Monday the 13^th, Coors Light experienced its own case of the Mondays when the brand released a series of ads that mistakenly spelled “refreshment” as “refershment,” giving a playful nod to the kind of mishaps Mondays are notorious for.

“Let’s face it: the Monday after the Big Game takes ‘Case of the Mondays’ to a whole new level,” said Marcelo Pascoa, Vice President of Marketing at Coors Light. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on one of the worst Mondays of the year.”

A survey conducted by Talker Research in partnership with Coors Light* revealed that Mondays are generally unpopular, with 76% of respondents preferring other days of the week. However, 41% singled out the Monday following game day as one of the worst of the year. For many football fans, the dread stems from staying up late (50%) and facing work the next day after an exhilarating game (46%). For others, the letdown is tied to the sport itself: 36% lament that it marks the end of football season, while 18% miss watching their favorite teams in action.

For the third year in a row, Coors Light is returning to the Big Game. This year’s 30-second spot for the Big Game is developed by Mischief @No Fixed Address. Additional campaign details will be revealed in the weeks leading up to the game.

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In addition to purchasing these 12 packs ahead of the Big Game, Coors Light fans will also have a chance to win a case with limited-time packaging** on us**, right in time for the Monday after the Big Game. For more information on Mondays Light and sweepstakes details, visit CoorsLight.com/Mondays and @CoorsLight on Instagram.

*Conducted by Talker Research on behalf of Coors Light. Survey methodology: Talker Research surveyed 3,000 respondents 21 and older who will watch the 2025 Big Game (1,500 Americans + 750 English-speaking Canadians + 750 French-speaking Canadians); the survey was commissioned by Coors Light and administered and conducted online by Talker Research between Dec. 16 and Dec. 31, 2024.

** NO PURCHASE NECESSARY. Promotion starts on 2/9/25 after Coors Light ad airs on/about 7:30 PM ET and ends on 2/10/25 at 2:59 AM ET. Open only to legal residents of 50 U.S. (D.C.) who are 21 years or older. Click Here for Official Rules, including how to enter, free method of entry, odds, prize details, and restrictions. Void where prohibited. Case of the Mondays awarded as a $14 payment.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

SOURCE Coors Light

THE CAMPAIGN ENCOURAGES FOOTBALL FANS TO DITCH MIDWEEK ROUTINE FOR UEFA CHAMPIONS LEAGUE ACTION

• Campaign features two films with Pepsi ambassador Vini Jr. The first, unveiled today, features him as a cowboy transported into a traditional Telenovela scene and the second will see him taking on the role of a martial artist within the Chinese fiction genre, Wuxia
• In a separate standalone film, we witness Jack Grealish taking on a traditional gameshow challenge in the jungle  
• Pepsi’s latest campaign – Football Always Wins – encourages fans to break their midweek monotony, that might include watching TV game shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead choose football enjoyment over everyday sameness.

LONDON /PRNewswire/ — Pepsi has launched its latest global football campaign, encouraging fans around the world to break their midweek routines to experience the enjoyment of UEFA Champions League football. Featuring ambassadors Jack Grealish and Vini Jr, the campaign sets out to show that “Football Always Wins” over other forms of entertainment.

n the set of films created for the campaign, Jack Grealish and Vini Jr. challenge fans to break with their midweek routines that might include watching TV Game Shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead embrace the opportunity to watch more sport. The global campaign coincides with Pepsi partnership with the UEFA Champions League.

In the first two entertaining films, Vini Jr. is transported into the Telenovela format popular across Latin America, donning a cowboy outfit for his role. The player rides a horse towards a potential romantic partner but, just as the two lock eyes, Vini Jr. decides to choose football and instead controls a ball on his chest. The film closes with Vini Jr. standing on his horse’s saddle, demonstrating that football should always win in a choice between soap opera and a match.

Whilst this epic competition can turn a routine Tuesday or Wednesday into the best moment of the week, Pepsi’s latest campaign recognises that fans around the world encounter habits and routines which might stop them from watching and enjoying midweek games.

Vini Jr. said, “When I was younger and growing up in Brazil, I clearly remember sprinting back from school as fast as I could to catch the start of European matches. I remember being glued to the screen, dreaming of one day playing on those pitches. Now I’m there, my goals and ambitions are always about taking my game to the next level. I want to score more goals, provide more assists, and be a decisive player in every competition”.

The second film, due to be released next week, will feature Vini Jr. transported into the Chinese fiction genre, Wuxia. Two martial artists are shown preparing to fight each other but are dramatically interrupted by Vini Jr., armed only with a football. Once again, Football Always Wins. 

Vini Jr. continues, “Playing a martial artist in the new Pepsi campaign was amazing—it felt like stepping into a completely different world. But I have to say, the cowboy outfit was such an unexpected and fun look for me. As for what’s next? Who knows! Maybe I’ll get to be a superhero or even dive into the world of music”.

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In a standalone film featuring Jack Grealish, we find him taking on a traditional gameshow challenge based in the jungle. The film opens with a group of contestants crawling in the mud in an attempt to find a giant ball to slot into a hole in the wall. Having struggled to complete the challenge, Jack Grealish appears from nowhere and kicks a football straight through the hole, completing the challenge and once again demonstrating that Football Always Wins.

Jack Grealish said, “Those who know me know how much I love game shows. So, when Pepsi revealed I’d be taking on a series of jungle inspired challenges for its latest campaign, I couldn’t wait to get involved!”

In supporting content for the campaign Jack Grealish is dispatched to the “jungle” as he’s challenged to test himself with a series of mystery boxes to unlock the winning Pepsi and the enjoyment of mid-week football. The “Football Always Wins” campaign will later be extended with a series of social assets in which Jack and Vini Jr. encourage football fans to stop their scroll and tune-in to UEFA Champions League games. The three players will “hack” popular TikTok memes to present the match as more fulfilling entertainment.

Eric Melis, VP Global Brand Marketing at PepsiCo said: “Football has an unrivalled ability to entertain fans around the world, and nothing encapsulates this more than the UEFA Champions League. We know, however, that UEFA Champions League football alters the midweek routine and that fans around the world have weekly schedules which might keep them from experiencing the thrill of mid-week sport.

“Pepsi’s latest campaign – Football Always Wins – sets out to encourage football fans to break their midweek monotony, encouraging them to choose enjoyment over everyday sameness. Working with our incredible Global football ambassadors, Jack Grealish and Vini Jr, both of whom are known for challenging convention in the game, we’ve created a campaign which brings unrivalled entertainment to fans around the world and continues Pepsi’s philosophy to unlock pure enjoyment for those who are Thirsty For More.”

The campaign launches globally with the first of the two films released on 20 January 2025, across a range of channels. Fans can follow Pepsi channels to see more as the campaign unfolds: X (Twitter), Instagram, Facebook

The Vini Jr. in Telenovela and Jack Grealish Jungle Game Show films are available here, with the final film to be released next week. 

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Jack Grealish imagery is available here and Vini Jr. imagery is available here.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LiinkedIn @PepsiCo.