Some people love to scare themselves in an already scary world − here’s the psychology of why
Experiencing controlled fear can enhance social bonds, increase resilience, and offer psychological benefits, making horror entertainment a healthy distraction from scary real-life terrors.
Fall for me as a teenager meant football games, homecoming dresses – and haunted houses. My friends organized group trips to the local fairground, where barn sheds were turned into halls of horror, and masked men nipped at our ankles with (chainless) chain saws as we waited in line, anticipating deeper frights to come once we were inside.
I’m not the only one who loves a good scare. Halloween attractions company America Haunts estimates Americans are spending upward of US$500 million annually on haunted house entrance fees simply for the privilege of being frightened. And lots of fright fans don’t limit their horror entertainment to spooky season, gorging horror movies, shows and books all year long.
To some people, this preoccupation with horror can seem tone deaf. School shootings, child abuse, war – the list of real-life horrors is endless. Why seek manufactured fear for entertainment when the world offers real terror in such large quantities?
As a developmental psychologist who writes dark thrillers on the side, I find the intersection of psychology and fear intriguing. To explain what drives this fascination with fear, I point to the theory that emotions evolved as a universal experience in humans because they help us survive. Creating fear in otherwise safe lives can be enjoyable – and is a way for people to practice and prepare for real-life dangers.
Fear can feel good
Controlled fear experiences – where you can click your remote, close the book, or walk out of the haunted house whenever you want – offer the physiological high that fear triggers, without any real risk.
When you perceive yourself under threat, adrenaline surges in your body and the evolutionary fight-or-flight response is activated. Your heart rate increases, you breathe deeper and faster, and your blood pressure goes up. Your body is preparing to defend itself against the danger or get away as fast as possible.
This physical reaction is crucial when facing a real threat. When experiencing controlled fear – like jump scares in a zombie TV show – you get to enjoy this energized sensation, similar to a runner’s high, without any risks. And then, once the threat is dealt with, your body releases the neurotransmitter dopamine, which provides sensations of pleasure and relief.
In one study, researchers found that people who visited a high-intensity haunted house as a controlled fear experience displayed less brain activity in response to stimuli and less anxiety post-exposure. This finding suggests that exposing yourself to horror films, scary stories or suspenseful video games can actually calm you afterward. The effect might also explain why my husband and I choose to relax by watching zombie shows after a busy day at work.Going through something frightening together – like a haunted house attraction – can be a bonding experience. AP Photo/John Locher
I’m a volunteer firefighter, and the unique connection created through sharing intense threats, such as entering a burning building together, manifests in deep emotional bonds with my colleagues. After a significant fire call, we often note the improved morale and camaraderie of the firehouse. I feel a flood of positive emotions anytime I think of my firefighting partners, even when the events occurred months or years ago.
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Controlled fear experiences artificially create similar opportunities for bonding. Exposure to stress triggers not only the fight-or-flight response, but in many situations it also initiates what psychologists call the “tend-and-befriend” system. A perceived threat prompts humans to tend to offspring and create social-emotional bonds for protection and comfort. This system is largely regulated by the so-called “love hormone” oxytocin.
The tend-and-befriend reaction is particularly likely when you experience stress around others with whom you have already established positive social connections. When you encounter stressors within your social network, your oxytocin levels rise to initiate social coping strategies. As a result, when you navigate a recreational fear experience like a haunted house with friends, you are setting the emotional stage to feel bonded with the people beside you.
Sitting in the dark with friends while you watch a scary movie or navigating a haunted corn maze with a date is good for your health, in that it helps you strengthen those social connections.Consuming lots of horror as entertainment may make some people more resilient in real life. Edwin Tan/E+ via Getty Images
An ounce of prevention = a pound of cure
Controlled fear experiences can also be a way for you to prepare for the worst. Think of the early days of the COVID-19 pandemic, when the films “Contagion” and “Outbreak” trended on streaming platforms as people around the world sheltered at home. By watching threat scenarios play out in controlled ways through media, you can learn about your fears and emotionally prepare for future threats.
For example, researchers at Aarhus University’s Recreational Fear Lab in Denmark demonstrated in one study that people who regularly consumed horror media were more psychologically resilient during the COVID-19 pandemic than nonhorror fans. The scientists suggest that this resilience might be a result of a kind of training these fans went through – they practiced coping with the fear and anxiety provoked by their preferred form of entertainment. As a result, they were better prepared to manage the real fear triggered by the pandemic.
When I’m not teaching, I’m an avid reader of crime fiction. I also write psychological thrillers under the pen name Sarah K. Stephens. As both a reader and writer, I notice similar themes in the books I am drawn to, all of which tie into my own deep-rooted fears: mothers who fail their children somehow, women manipulated into subservience, lots of misogynist antagonists.
I enjoy writing and reading about my fears – and seeing the bad guys get their just desserts in the end – because it offers a way for me to control the story. Consuming these narratives lets me mentally rehearse how I would handle these kinds of circumstances if any were to manifest in my real life.
Survive and thrive
In the case of controlled fear experiences, scaring yourself is a pivotal technique to help you survive and adapt in a frightening world. By eliciting powerful, positive emotions, strengthening social networks and preparing you for your worst fears, you’re better able to embrace each day to its fullest.
So the next time you’re choosing between an upbeat comedy and a creepy thriller for your movie night, pick the dark side – it’s good for your health.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
Swisse Launches Glam Bites: Zero-Sugar Beauty Gummies Designed for Busy Routines
Swisse launches Glam Bites: delicious beauty gummies with zero sugar, no sugar alcohols, and no artificial flavors, colors, or sweeteners—designed to support beauty from within.
Swisse Launches Glam Bites: Zero-Sugar Beauty Gummies Designed for Busy Routines
Swisse, the premium supplement brand under Health & Happiness (H&H) Group and a Certified B Corp, is kicking off 2026 with a new way to support “beauty from within.” The company just introduced Swisse Beauty Glam Bites, a line of zero-sugar beauty gummies made with science-backed ingredients—without the usual “junk” found in many gummy supplements. Positioned for today’s always-on lifestyle, Glam Bites aims to make daily self-care feel less like another task and more like a quick, enjoyable habit: bite, nourish, and glow.
What makes Glam Bites different?
Gummy supplements are popular, but they often come with tradeoffs—added sugars, sugar alcohols, artificial flavors, or ingredients that don’t align with cleaner-label preferences. Swisse is leaning into the opposite approach. According to the company, Glam Bites are crafted with:
Zero sugar
No sugar alcohols
No artificial flavors, colors, or sweeteners
Gluten-free
Free from major allergens (milk, eggs, fish, crustacean shellfish, peanuts, wheat, soybeans, sesame)
That “clean but still tasty” promise is a big part of the launch—especially as more shoppers look for supplements that fit into wellness routines without feeling like a compromise.
A beauty routine that starts from the inside
Swisse is framing Glam Bites as a simple daily add-on that supports skin, hair, and nails through targeted micronutrients. Leading dietitian Dana A. White highlighted the brand’s approach in the announcement, noting that Glam Bites deliver “powerful, science-driven beauty benefits” through a precisely balanced blend of nutrients—while keeping the formula free from artificial colors, flavors, and sweeteners.
The Glam Bites lineup (available now)
Swisse launched Glam Bites in three formulas, each with its own ingredient blend and naturally flavored profile.
1) Hair Skin Nails Glam Bites
Price/Count: $19.99 (60 count)
Key ingredients: Biotin, Zinc, Bamboo Extract
What it supports: Stronger hair and nails, plus skin firmness and elasticity*
Flavor: Blood orange (naturally flavored)
2) Glow Skin Glam Bites
Price/Count: $24.99 (60 count)
Key ingredients: Hyaluronic Acid, Vitamins C & E, Sea Moss, Hydrolyzed Marine Collagen Peptides
What it supports: Collagen production, improved elasticity, and a stronger skin barrier*
Flavor: Blueberry lavender (naturally flavored)
3) Skin Defense Glam Bites
Price/Count: $24.99 (60 count)
Key ingredients: Astaxanthin, L-Glutathione, Green Tea Extract
What it supports: Healthy aging, even skin tone, and antioxidant protection against environmental stressors*
Flavor: Raspberry green tea (naturally flavored)
Why gummies—and why now?
Swisse is launching Glam Bites at a time when gummies are increasingly becoming the preferred supplement format for younger consumers. The company cited research showing:
45% of Gen Z and 31% of millennials favor gummy supplements.
74% of U.S. personal care buyers agree that skin health reflects overall health.
In other words: the market is shifting toward convenience, better taste, and wellness products that connect beauty with whole-body health.
A global wellness brand expanding its portfolio
Swisse was founded in Australia in 1969 and has grown into a global wellness name known for premium supplements made with ingredients backed by scientific research and produced under world-class manufacturing standards. With Glam Bites, the brand is clearly betting on a “cleaner gummy” future—one that fits modern routines and modern label expectations.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
How C-reactive protein outpaced ‘bad’ cholesterol as leading heart disease risk marker
C-reactive protein (CRP) is a key inflammation marker that can predict heart attack and stroke risk—often better than LDL cholesterol. Here’s why it matters.
C-reactive protein is created by the liver in response to infections, tissue damage, chronic inflammatory states from conditions like autoimmune diseases, and metabolic disturbances like obesity and diabetes. Essentially, it is a marker of inflammation – meaning immune system activation – in the body. C-reactive protein can be easily measured with blood work at the doctor’s office. A low C-reactive protein level – under 1 milligram per deciliter – signifies minimal inflammation in the body, which is protective against heart disease. An elevated C-reactive protein level of greater than 3 milligrams per deciliter, signifies increased levels of inflammation and thus increased risk for heart disease. About 52% of Americans have an elevated level of C-reactive protein in their blood. Research shows that C-reactive protein is a better predictive marker for heart attacks and strokes than “bad,” or LDL cholesterol, short for low-density lipoprotein, as well as another commonly measured genetically inherited biomarker called lipoprotein(a). One study found that C-reactive protein can predict heart disease just as well as blood pressure can.
Why does inflammation matter in heart disease?
Inflammation plays a crucial role at every stage in the development and buildup of fatty plaque in the arteries, which causes a condition called atherosclerosis that can lead to heart attacks and strokes. From the moment a blood vessel is damaged, be it from high blood sugar or cigarette smoke, immune cells immediately infiltrate the area. Those immune cells subsequently engulf cholesterol particles that are typically floating around in the blood stream to form a fatty plaque that resides in the wall of the vessel. This process continues for decades until eventually, one day, immune mediators rupture the cap that encloses the plaque. This triggers the formation of a blood clot that obstructs blood flow, starves the surrounding tissues of oxygen and ultimately causes a heart attack or stroke. Hence, cholesterol is only part of the story; it is, in fact, the immune system that facilitates each step in the processes that drive heart disease.Fatty plaque buildup in the arteries causes a blockage that starves tissues of oxygen and can lead to a heart attack or stroke.wildpixel/iStock via Getty Images Plus
Does cholesterol still matter for heart disease risk?
Though cholesterol may not be the most important predictor of risk for heart disease, it does remain highly relevant. However, it’s not just the amount of cholesterol – or more specifically the amount of bad, or LDL, cholesterol – that matters. Two people with the same cholesterol level don’t necessarily have the same risk for heart disease. This is because risk is determined more so by the number of particles that the bad cholesterol is packaged into, as opposed to the total mass of bad cholesterol that’s floating around. More particles means higher risk. That is why a blood test known as apolipoprotein B, which measures the number of cholesterol particles, is a better predictor of risk for heart disease than measurements of total amounts of bad cholesterol. Like cholesterol and C-reactive protein, apolipoprotein B is also influenced by lifestyle factors like exercise, weight loss and diet. Nutrients like fiber, nuts and omega-3 fatty acids are associated with a decreased number of cholesterol particles, while increased sugar intake is associated with a larger number of cholesterol particles. Furthermore, lipoprotein(a), a protein that lives in the wall surrounding cholesterol particles, is another marker that can predict heart disease more accurately than cholesterol levels. This is because the presence of lipoprotein(a) makes cholesterol particles sticky, so to speak, and thus more likely to get trapped in an atherosclerotic plaque. However, unlike other risk factors, lipoprotein(a) levels are purely genetic, thus not influenced by lifestyle, and need only be measured once in a lifetime.
What’s the best way to prevent heart disease?
Ultimately, heart disease is the product of many risk factors and their interactions over a lifetime. Therefore, preventing heart disease is way more complicated than simply eating a cholesterol-free diet, as once thought. Knowing your LDL cholesterol level alongside your C-reactive protein, apolipoprotein B and lipoprotein (a) levels paints a comprehensive picture of risk that can hopefully help motivate long-term commitment to the fundamentals of heart disease prevention. These include eating well, exercising consistently, getting adequate sleep, managing stress productively, maintaining healthy weight and, if applicable, quitting smoking.Mary J. Scourboutakos, Adjunct Assistant Professor in Family and Community Medicine, Macon & Joan Brock Virginia Health Sciences at Old Dominion University This article is republished from The Conversation under a Creative Commons license. Read the original article.
Easy Pet Wellness Routine: 5 Healthy Habits for Dogs and Cats Without the Fuss
Build a simple, effective pet wellness routine with 5 easy habits. Learn how to support your dog or cat’s health through tailored nutrition, functional supplements, exercise, mental enrichment, and stress-reducing environments—without overwhelming your schedule.
Easy Pet Wellness Routine: 5 Healthy Habits for Dogs and Cats Without the Fuss
(Family Features) Pets are more than companions – they’re family – and keeping them healthy can be simple, enjoyable and rewarding. Today’s pet parents may be busier than ever, yet they’re also more committed to wellness than previous generations. That means approaching their furry friends’ unique needs with the same balance, care and attention to overall well-being as they do their own. In fact, according to the 2021 Human Animal Bond Research Institute Benchmark Survey of Pet Owners, increased knowledge about the health benefits of the human-animal bond led 91% of pet owners to say they would be more likely to take better care of their pets. Pet health isn’t just about food, however. A holistic approach to wellness combines daily supplements, dental care, exercise, mental enrichment and proactive health, with many owners looking for ways to simplify routines to support their pets every day. These practical ideas can help support a pet’s overall wellness routine. Tailor Flexible Nutrition Plans to Pets’ Needs Every pet is unique, but balanced nutrition forms the foundation of wellness. Dog and cat parents are increasingly seeking customizable food and supplement solutions designed around their furry friend’s age, needs and lifestyle. Age-specific formulations and products featuring natural, minimally processed ingredients and eco-friendly sourcing allow owners to support their pets’ overall health, from mealtime to daily wellness routines. Support Healthy Skin and Coat A pet’s coat often reflects its overall health. Along with a balanced diet and plenty of water, adding a daily supplement can help support a natural shine. While professional grooming keeps dogs and cats looking their best, incorporating regular at-home brushing and bathing with a gentle shampoo strengthens the bond you share and provides an opportunity to spot any changes, like lumps or bumps. Enhance Pet Wellness with Functional Support Even with a balanced diet, many pets may benefit from extra support to maintain their overall well-being. Functional supplements can help target specific needs, including joint mobility, immunity and stress relief. For example, NaturVet’s easy-to-use Lickable supplements – available in Hip & Joint, Calming and Multi-Vitamin formulas for dogs and cats – offer a simple way to make wellness an effortless part of everyday life. Promote Exercise and Mental Enrichment Movement is essential to any wellness routine. Regular walks, agility activities and games help keep pets fit and happy. Physical exercise is only part of the puzzle, though. Interactive toys, puzzle feeders, scent games and agility training help dogs and cats stay mentally sharp, even on days when outdoor activity is limited. Create a Calming Home Environment Dogs and cats can experience stress when routines aren’t followed, just like people. Maintaining a consistent daily schedule and providing a quiet, comfortable space – such as a bed in a low-traffic area – can help promote calm, comfort and security. By taking a few simple, consistent steps each day, pet parents can create a balanced, enjoyable wellness routine that keeps their furry family members healthy, happy and thriving. From functional supplements and daily care habits to exercise, mental enrichment and a calming environment, small efforts can make a big difference, turning everyday care into a rewarding part of life with your pet. To find more practical health and wellness solutions for your pet, visit naturvet.com. 5 Easy Steps to Help Pet Owners Build Healthy Habits Creating a consistent health and wellness routine doesn’t have to be complicated. Consider these simple steps:
Start slow. Introduce new supplements or activities gradually to avoid overwhelming pets.
Be aware. Review product labels and ingredient certifications to ensure they are safe and appropriate for your pet.
Incorporate naturally. Mix functional supplements into meals or use them as a reward for good behavior.
Stay consistent. Small daily actions can add up to long-term health and wellness.
Monitor and adjust. Work with a veterinarian to create a tailored plan and observe your pet’s energy, mobility and mood, adjusting as needed.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
Mary J. Scourboutakos, Adjunct Assistant Professor in Family and Community Medicine, Macon & Joan Brock Virginia Health Sciences at Old Dominion University This article is republished from The Conversation under a Creative Commons license. Read the original article.
Tailor Flexible Nutrition Plans to Pets’ Needs Every pet is unique, but balanced nutrition forms the foundation of wellness. Dog and cat parents are increasingly seeking customizable food and supplement solutions designed around their furry friend’s age, needs and lifestyle. Age-specific formulations and products featuring natural, minimally processed ingredients and eco-friendly sourcing allow owners to support their pets’ overall health, from mealtime to daily wellness routines. Support Healthy Skin and Coat A pet’s coat often reflects its overall health. Along with a balanced diet and plenty of water, adding a daily supplement can help support a natural shine. While professional grooming keeps dogs and cats looking their best, incorporating regular at-home brushing and bathing with a gentle shampoo strengthens the bond you share and provides an opportunity to spot any changes, like lumps or bumps. Enhance Pet Wellness with Functional Support Even with a balanced diet, many pets may benefit from extra support to maintain their overall well-being. Functional supplements can help target specific needs, including joint mobility, immunity and stress relief. For example, NaturVet’s easy-to-use Lickable supplements – available in Hip & Joint, Calming and Multi-Vitamin formulas for dogs and cats – offer a simple way to make wellness an effortless part of everyday life. Promote Exercise and Mental Enrichment Movement is essential to any wellness routine. Regular walks, agility activities and games help keep pets fit and happy. Physical exercise is only part of the puzzle, though. Interactive toys, puzzle feeders, scent games and agility training help dogs and cats stay mentally sharp, even on days when outdoor activity is limited. Create a Calming Home Environment Dogs and cats can experience stress when routines aren’t followed, just like people. Maintaining a consistent daily schedule and providing a quiet, comfortable space – such as a bed in a low-traffic area – can help promote calm, comfort and security. By taking a few simple, consistent steps each day, pet parents can create a balanced, enjoyable wellness routine that keeps their furry family members healthy, happy and thriving. From functional supplements and daily care habits to exercise, mental enrichment and a calming environment, small efforts can make a big difference, turning everyday care into a rewarding part of life with your pet. To find more practical health and wellness solutions for your pet, visit 
