Artificial Intelligence
That’s Funny – but AI Models Don’t Get the Joke
Newswise — ITHACA, N.Y. — Large neural networks, a form of artificial intelligence, can generate thousands of jokes along the lines of “Why did the chicken cross the road?” But do they understand why they’re funny?
Using hundreds of entries from the New Yorker magazine’s Cartoon Caption Contest as a testbed, researchers challenged AI models and humans with three tasks: matching a joke to a cartoon; identifying a winning caption; and explaining why a winning caption is funny.
In all tasks, humans performed demonstrably better than machines, even as AI advances such as ChatGPT have closed the performance gap. So are machines beginning to “understand” humor? In short, they’re making some progress, but aren’t quite there yet.
“The way people challenge AI models for understanding is to build tests for them – multiple choice tests or other evaluations with an accuracy score,” said Jack Hessel, Ph.D. ’20, research scientist at the Allen Institute for AI (AI2). “And if a model eventually surpasses whatever humans get at this test, you think, ‘OK, does this mean it truly understands?’ It’s a defensible position to say that no machine can truly `understand’ because understanding is a human thing. But, whether the machine understands or not, it’s still impressive how well they do on these tasks.”
Hessel is lead author of “Do Androids Laugh at Electric Sheep? Humor ‘Understanding’ Benchmarks from The New Yorker Caption Contest,” which won a best-paper award at the 61st annual meeting of the Association for Computational Linguistics, held July 9-14 in Toronto.
Lillian Lee ’93, the Charles Roy Davis Professor in the Cornell Ann S. Bowers College of Computing and Information Science, and Yejin Choi, Ph.D. ’10, professor in the Paul G. Allen School of Computer Science and Engineering at the University of Washington, and the senior director of common-sense intelligence research at AI2, are also co-authors on the paper.
For their study, the researchers compiled 14 years’ worth of New Yorker caption contests – more than 700 in all. Each contest included: a captionless cartoon; that week’s entries; the three finalists selected by New Yorker editors; and, for some contests, crowd quality estimates for each submission.
For each contest, the researchers tested two kinds of AI – “from pixels” (computer vision) and “from description” (analysis of human summaries of cartoons) – for the three tasks.
“There are datasets of photos from Flickr with captions like, ‘This is my dog,’” Hessel said. “The interesting thing about the New Yorker case is that the relationships between the images and the captions are indirect, playful, and reference lots of real-world entities and norms. And so the task of ‘understanding’ the relationship between these things requires a bit more sophistication.”
In the experiment, matching required AI models to select the finalist caption for the given cartoon from among “distractors” that were finalists but for other contests; quality ranking required models to differentiate a finalist caption from a nonfinalist; and explanation required models to generate free text saying how a high-quality caption relates to the cartoon.
Hessel penned the majority of human-generated explanations himself, after crowdsourcing the task proved unsatisfactory. He generated 60-word explanations for more than 650 cartoons.
“A number like 650 doesn’t seem very big in a machine-learning context, where you often have thousands or millions of data points,” Hessel said, “until you start writing them out.”
This study revealed a significant gap between AI- and human-level “understanding” of why a cartoon is funny. The best AI performance in a multiple choice test of matching cartoon to caption was only 62% accuracy, far behind humans’ 94% in the same setting. And when it came to comparing human- vs. AI-generated explanations, humans’ were preferred roughly 2-to-1.
While AI might not be able to “understand” humor yet, the authors wrote, it could be a collaborative tool humorists could use to brainstorm ideas.
Other contributors include Ana Marasovic, assistant professor at the University of Utah School of Computing; Jena D. Hwang, research scientist at AI2; Jeff Da, research assistant at the University of Washington Rowan Zellers, researcher at OpenAI; and humorist Robert Mankoff, president of Cartoon Collections and long-time cartoon editor at the New Yorker.
The authors wrote this paper in the spirit of the subject matter, with playful comments and footnotes throughout.
“This three or four years of research wasn’t always super fun,” Lee said, “but something we try to do in our work, or at least in our writing, is to encourage more of a spirit of fun.”
This work was funded in part by the Defense Advanced Research Projects Agency; AI2; and a Google Focused Research Award.
Source: Cornell University
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HOUSTON /PRNewswire/ — Nauticus Robotics, Inc. (NASDAQ: KITT), a leading innovator in subsea robotics and software, announces a partnership with Florida Atlantic University (FAU) for further testing of its flagship underwater vehicle, Aquanaut Mark 2.
Nauticus has contracted with FAU to perform Aquanaut Mark 2 vehicle development testing in the protected waters near the university’s Institute for Ocean and Systems Engineering Dania Beach facilities as well as in the deeper waters of the Atlantic Ocean. This partnership is expected to result in approximately 90% savings on vehicle development testing. This phase of testing requires both shallow and deeper waters to fully test functionality while maintaining real-time communication via tether for instant feedback. It also provides the opportunity to carry out tetherless missions that simulate operations the Aquanaut vehicle is designed to accomplish. Without this partnership, testing in mid-range water depths would require the use of more expensive ocean-going vessels.
“Working at FAU this summer has provided a perfect platform to efficiently test the Aquanaut vehicle, in both protected waters for product development and open waters for data collection and sea trials. The location, and campus, at FAU has allowed us to expedite the Aquanaut system technology in preparation for commercial use,” stated Daniel Dehart, Nauticus Robotics’ Vice President of Field Operations.
Nauticus plans to continue testing Aquanaut vehicles in conjunction with FAU. The Aquanaut vehicle currently undergoing its final testing will move to the Gulf of Mexico later this month to begin commercial operations. Once ready, the second Aquanaut vehicle is planned to take its place at FAU to continue development of the next round of capabilities.
The Aquanaut vehicle leverages Nauticus’ proprietary ToolKITT software, a versatile and platform-independent solution previously tested across various subsea vehicle classes. By harnessing the power of ToolKITT and the pioneering design of Aquanaut, Nauticus is spearheading the industry’s shift from traditional tethered operations to augmented autonomy. This initiative aims to fully transform subsea operations into autonomous, highly efficient processes.
About Nauticus Robotics
Nauticus Robotics, Inc. develops autonomous robots for the ocean industries. Autonomy requires the extensive use of sensors, artificial intelligence, and effective algorithms for perception and decision allowing the robot to adapt to changing environments. The company’s business model includes using robotic systems for service, selling vehicles and components, and licensing of related software to both the commercial and defense business sectors. Nauticus has designed and is currently testing and certifying a new generation of vehicles to reduce operational cost and gather data to maintain and operate a wide variety of subsea infrastructure. Besides a standalone service offering and forward-facing products, Nauticus’ approach to ocean robotics has also resulted in the development of a range of technology products for retrofit/upgrading traditional ROV operations and other third-party vehicle platforms. Nauticus’ services provide customers with the necessary data collection, analytics, and subsea manipulation capabilities to support and maintain assets while reducing their operational footprint, operating cost, and greenhouse gas emissions, to improve offshore health, safety, and environmental exposure.
SOURCE Nauticus Robotics, Inc.
The science section of our news blog STM Daily News provides readers with captivating and up-to-date information on the latest scientific discoveries, breakthroughs, and innovations across various fields. We offer engaging and accessible content, ensuring that readers with different levels of scientific knowledge can stay informed. Whether it’s exploring advancements in medicine, astronomy, technology, or environmental sciences, our science section strives to shed light on the intriguing world of scientific exploration and its profound impact on our daily lives. From thought-provoking articles to informative interviews with experts in the field, STM Daily News Science offers a harmonious blend of factual reporting, analysis, and exploration, making it a go-to source for science enthusiasts and curious minds alike. https://stmdailynews.com/category/science/
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OAKVILLE, ON, June 11, 2024 /CNW/ – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase storefront and local store callouts where Rachel’s AI-Assisted Avatar covers an Ontario summer forecast, plus a summer sale call to action, designed to drive traffic to Home Hardware locations across Ontario.
Watch this video to see Rachel Schoutsen’s avatar in action
By leveraging advanced AI technologies, The Weather Network is now able to deliver hyper-local forecasts on a larger scale, providing communities and local economies with opportunities to prepare for and respond to weather-related events. The Weather Network’s mission is to keep its users safe and informed with accurate and localized weather information.
“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, CRO, The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”
“Home Hardware is a business built on serving small communities across the country and we are proud to support The Weather Network’s innovative efforts to do the same through AI technology,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Our more than 1,000 stores and the Dealers who operate them make it their mission to provide comprehensive support for all our customers’ home improvement needs within their communities. That means helping Canadians complete and enjoy their outdoor home improvement and yard maintenance projects while also preparing for any inclement weather events.”
With a focus on helping users and businesses make informed decisions using cutting-edge technology, The Weather Network is committed to ensuring the use of avatars in its promotional materials aligns with the highest ethical standards. All promotional materials have a clear disclaimer to ensure its viewers are well informed of AI-created content. In addition, employee avatars are used with their consent and an agreement to participate.
“We are excited about this latest innovation and the opportunities it will provide to our consumers and businesses,” said Maureen Rogers, Managing Director Editorial & Public Alerting, The Weather Network. “As with any new product we launch, we value their input and will use it to continuously improve the product to meet their needs and deliver products that exceed their expectations. We are delighted to have partnered with Home Hardware on piloting this new product with us.”
The Weather Network recently launched Your Weather Assistant, a generative AI tool to transform the way people consume weather information. The introduction of its newly developed AI-Assisted Avatar demonstrates Pelmorex Corp.’s, owner of The Weather Network, commitment to innovation as it evolves into an AI-frontiered weather and climate organization.
About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses.
To learn more, visit pelmorex.com and follow us on X (platform formerly known as Twitter), Instagram and LinkedIn.
About Home Hardware Stores Limited
Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada’s Best Managed Companies and recognized as one of Canada’s Best Employers. More information about the company is available at homehardware.ca.
SOURCE Pelmorex Corp.
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Artificial Intelligence
AI Marketing Strategies On Generic AI Platforms Set To Hinder Success
Businesses overusing AI will find themselves disadvantaged when developing marketing strategies and marketing programs in 2024 says Robotic Marketer founder.
ATLANTA, GEORGIA, UNITED STATES /EINPresswire.com/ — As the business world stands on the precipice of 2024, marketing industry expert, Mellissah Smith, forecasts a seismic shift in the competitive landscape due to the overuse and misuse of generic AI in marketing.
The pivotal new year, marked by the emergence of a stark competitive gap caused by a one-size-fits-all approach provided by many AI platforms, heralds a call to action for businesses worldwide that are being led by over-use of AI for content and strategy without bespoke data analysis and benchmarking.
AI is a productivity tool. It’s a tool to do fast analysis. Without using AI tools that integrate with your tech stack, it is a one-size-fits all, and something not to be relied upon.”
— Mellissah Smith
“In the race to embrace AI, the market is inadvertently veering towards a divide that will separate the leaders from the laggards,” says Mellissah Smith, the founder behind Robotic Marketer, a world-first AI powered marketing strategy technology platform. “2024 will witness the dawn of an AI divide where businesses that recognize and act upon the need for personalized, data driven AI strategies will gain a distinct competitive edge. Those continuing down the path of generic AI solutions will find themselves outpaced and outmanoeuvred by companies that are using their available data and content personalization to connect with customers. This isn’t just a minor shift; it’s a critical juncture that will significantly impact the competitive landscape in 2024 and the years that follow.”
Mellissah Smith, with her three decades of marketing experience, states, “2024 isn’t just another year; it’s 12-months since Open AI’s ChatGPT changed the way everyday people thought about AI and only 6 months since many companies have realized that they can’t afford not to get on the bandwagon of AI. However, the overuse of generic AI has reached its zenith, and this has been largely due to people not knowing how AI is developed and how it will best suit their company needs. AI is now intricately woven into the fabric of each business’s unique narrative, so it’s time to create some maturity in its use.”
Smith addresses the critical shortfall in current AI applications: “The market is inundated with tools that offer a one-dimensional view, leading to strategies that are as broad as they are bland. Our commitment at Robotic Marketer is to transcend this norm and as a company that has been in the market since 2017, we have been able to create the labyrinth of machine learning. We’re introducing an AI that doesn’t just analyze but understands, interprets, and develops strategies with a level of precision and personalization previously unimagined.”
Robotic Marketer’s innovation sets a new precedent in both the marketing and consulting industries. “We’re not just creating another marketing tool; we’re creating a AI platform that becomes the heart of your marketing strategy. It’s about developing a dynamic, intuitive understanding of your business goals, market nuances and customer dynamics,” Smith states.
As businesses prepare to navigate the complexities of 2024, Smith underscores the imperative for a strategic renaissance. “The future is not about broad strokes but about the detail and depth that creates relevance.”
“The economy will dictate how many businesses navigate 2024, which requires for those companies most effected by a downturn to automate tasks where possible. Scaling marketing efforts is possible with AI, particularly if you have the right marketing strategy in place, but must come with personalization.”
About Robotic Marketer:
Founded by the visionary and “Innovator of the Year” recipient, Mellissah Smith, Robotic Marketer is at the vanguard of the next generation of AI-driven marketing strategy development. Committed to innovation, personalization, and strategic acumen, Robotic Marketer is empowering businesses worldwide to navigate the future of marketing with unparalleled precision and insight. Working with brands such as SAP, Oracle, Mitel and Atlassian through channel programs, and 1000’s of companies globally, the company has firmly established its position as the leading AI marketing strategy tool that develops, manages, executes and reports on marketing strategy performance. The platform integrates with social media, Google, competitor insights, GPT-4, and popular email marketing, CRM, marketing automation and advertising tools. The company is expanding globally through marketing agencies using the platform as a productivity tool with inbuilt benchmarking and industry best practice. www.roboticmarketer.com
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Mellissah Smith
Robotic Marketer
info@roboticmarketer.com
www.roboticmarketer.com
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AI marketing strategy technology platform Robotic Marketer
Source: Robotic Marketer
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