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The Sweet History of Thrifty Ice Cream: Why It’s Still a West Coast Favorite

Thrifty Ice Cream has been a West Coast favorite since 1929, known for its iconic cylindrical scoops, budget-friendly prices, and nostalgic flavors like Chocolate Malted Krunch. From its beginnings in Los Angeles drugstores to Rite Aid counters and now grocery shelves, Thrifty remains a sweet tradition nearly a century later. 🍦

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Last Updated on August 31, 2025 by Daily News Staff

Thrifty Ice Cream

For many West Coasters, the mere mention of Thrifty Ice Cream stirs up sweet memories—soda fountain counters, colorful scoops, and that oh-so-satisfying cylindrical shape. But Thrifty isn’t just nostalgia in a cone; it’s a brand with a rich history, consistent quality, and a surprisingly resilient future. Let’s dig into why this creamy California icon has been loved for nearly a century—and where you can still find it today.

A Brief History of Thrifty Ice Cream

The story begins in 1929, when brothers Harry and Robert Borun, along with their brother-in-law Norman Levin, founded Thrifty Drug Stores in Los Angeles. Times were tough during the Depression, so they lured customers in with a sweet deal: scoops of ice cream for just 5 cents. It was an instant hit.

By 1940, Thrifty was making its own ice cream in Hollywood. The brand quickly became famous for offering affordable, high-quality scoops that families could count on. As the drugstore chain expanded across California, Nevada, and Arizona, the ice cream counters grew right along with it.

In 1976, production moved to a bigger facility in El Monte, California—where ice cream is still churned out today. Employees there became part of the tradition, often staying for decades and even hand-signing cartons with their names.

When Rite Aid acquired Thrifty in 1996, they wisely kept the ice cream counters intact, ensuring that generations could still grab a scoop while running errands.

Thrifty Ice Cream

Why Thrifty Became So Popular

So what’s behind Thrifty’s enduring charm?

Affordability – From 5¢ scoops to today’s still-reasonable prices, Thrifty built its reputation as the treat anyone could afford. Consistency & Quality – The recipes have stood the test of time, with real milk, fruits, cookies, and chocolate. Thrifty has racked up 1,600+ medals at dairy competitions. That Famous Cylindrical Scoop – The flat-topped, cylinder-shaped scoop is as iconic as the ice cream itself. It’s neat, stackable, and instantly recognizable. (Yes, you can buy the scoop today!) Flavor Variety – From timeless classics like Mint Chip and Chocolate Malted Krunch to playful experiments like Sriracha Swirl, Thrifty knows how to keep things interesting. Nostalgia Factor – For Californians especially, it’s more than dessert—it’s a memory of childhood, family trips, and after-school indulgences. Convenience – Where else could you pick up prescriptions and grab a double scoop of Circus Animal Cookie ice cream?

The Challenges (and the Comeback)

Thrifty’s story hasn’t been all sprinkles and whipped cream. With Rite Aid’s bankruptcy filings and the closure of hundreds of its stores, many scoop counters disappeared in recent years. Fans began to worry: was this the end of Thrifty Ice Cream?

Fortunately, there’s good news. In mid-2025, Hilrod Holdings—run by the executives behind Monster Beverage—purchased Thrifty for about $19 million. Their goal? Preserve its heritage while expanding into new retail spaces, scoop shops, and maybe even wider national distribution. The scoop lives on!

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Where You Can Still Find Thrifty Ice Cream

Even with Rite Aid closures, you can still get your hands on this West Coast treasure:

Rite Aid Counters – Some locations still scoop it up, though they’re dwindling. Pre-Packaged in Grocers – Look for cartons or pints at Albertsons, Vons, Safeway, and select Rite Aids. Water n Ice Stores (Arizona) – In Tempe and across Phoenix, these shops are local go-tos for scoops and cartons of Thrifty. Independent Outlets – Some franchise scoop shops, even in Mexico, still carry it. Online & At Home – Buy a pint through Instacart or grab the iconic cylindrical scooper online and recreate the magic in your own kitchen. New Scoop Shops – Tucson, AZ is getting a Thrifty Ice Cream pop-up at the Tucson Mall in late 2025—a hopeful sign of more to come.

Final Scoop

Thrifty Ice Cream isn’t just dessert—it’s history, affordability, quality, and nostalgia all rolled into one. From its 5-cent beginnings during the Depression to its modern revival, it has remained a beloved part of West Coast culture.

Whether you’re chasing down Chocolate Malted Krunch, stacking up scoops of Rainbow Sherbet, or finally buying that famous cylindrical scooper, one thing’s for sure: Thrifty Ice Cream proves that the sweetest things in life really can last forever.

👉 Have you tried Thrifty lately? What’s your all-time favorite flavor? Share your memories in the comments—we’d love to hear your scoop!

Related Links for Thrifty Ice Cream Content

  1. Official Thrifty Ice Cream Website – About, flavors, and FAQs

    https://www.thriftyicecream.com

  2. Thrifty Ice Cream on Rite Aid – Product info and store locator

    https://www.riteaid.com/thrifty

  3. History of Thrifty Drug Stores (Wikipedia) – Corporate history and acquisition

    https://en.wikipedia.org/wiki/Thrifty_PayLess

  4. Article: Thrifty Ice Cream’s Nostalgic Appeal – Overview of flavors and cultural impact

    https://alumninews.ie.edu/thrifty-ice-cream-a-nostalgic-scoop-of-american-history

  5. Recent News: Thrifty Ice Cream Acquisition – Hilrod Holdings buys the brand in 2025

    https://www.sfgate.com/food/article/new-owners-expand-california-ice-cream-20816693.php

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  6. Where to Buy Thrifty Ice Cream in Arizona – Local scoop shops and grocery availability

    https://www.reddit.com/r/phoenix/comments/17k6a8d/water_and_ice_stores_have_thrifty_ice_cream

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/

The fate of Lucky Supermarkets in SoCal

Link: The fate of Lucky Supermarkets in SoCal

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Food and Beverage

Manage Busy Spring Schedules with Simple, Nutritious Bowls

To manage busy spring schedules, prepare simple, nutritious bowls at home instead of relying on takeout. Recipes like Chicken and Rice Bowls with Peanut Sauce and Greek-Inspired Power Bowls are quick, customizable, and packed with flavors. Visit DudaFresh.com for more healthy recipes that fit your family’s tastes.

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Manage Busy Spring Schedules with Simple, Nutritious Bowls

(Feature Impact) When jam-packed calendars and seemingly constant takeout orders get you down, diving into a fresh way to rethink homecooked meals can get you and your loved ones into a better-for-you routine.

Close your favorite food delivery app and instead break out the bowls for simple yet nutritious recipes that are equal parts filling and fresh. Easily prepped ahead of time, dishes like Chicken and Rice Bowls with Peanut Sauce provide powerful protein and flavor without the hassle. For added pizzazz, drizzle with extra peanut sauce and squeeze a dash of lime juice.

Or put a tangy twist on a traditional chicken bowl with these Greek-Inspired Power Bowls featuring homemade tzatziki made with Dandy Celery, a naturally sweeter, crispier and less stringy alternative to other celeries. Celebrating its 100th anniversary, it delivers the ultimate snack time (or dinner) crunch and flavor, offering a satisfying complement to sliced chicken, mixed greens, whole-grain quinoa and Kalamata olives.

An added bowl-inspired bonus: These family-friendly recipes can be personalized for taste preferences so no one goes hungry.

Rethink your family’s menu with more quick, nutritious recipes to alleviate the stress of hectic schedules by visiting DudaFresh.com.

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Chicken and Rice Bowls with Peanut Sauce

Recipe courtesy of The Produce Moms
Prep time: 7 minutes
Cook time: 5 minutes
Servings: 2

Creamy Peanut Sauce:

  • 1 1/2    tablespoons soy sauce
  • 1          tablespoon freshly squeezed lime juice
  • 2          teaspoons rice vinegar
  • 1          teaspoon honey
  • 1/4       cup creamy peanut butter
  • 1          tablespoon toasted sesame oil

Bowls:

  • 1          tablespoon olive oil
  • 1          cup cooked, shredded chicken
  • 1          cup cooked brown or jasmine rice
  • 1          cup Dandy celery, julienned
  • 1          cup shredded carrot
  • 1/2       medium English cucumber, thinly sliced
  • 1/4       cup unsalted roasted peanuts, coarsely chopped
  • lime wedges, for serving
  1. To prepare peanut sauce: In small bowl, whisk soy sauce, lime juice, rice vinegar and honey. Add peanut butter and sesame oil. Whisk vigorously until sauce is completely smooth and creamy. Set aside.
  2. To prepare bowls: In nonstick 12-inch skillet over medium-high heat, heat olive oil until simmering. Add shredded chicken and about 3 tablespoons peanut sauce. Stir constantly to coat chicken and heat through, about 3 minutes. Remove from heat and set aside.
  3. To assemble rice bowls: In deep serving bowls, add cooked rice. Top with warm chicken covered in peanut sauce. Arrange celery, carrot and cucumber around chicken. Top with peanuts.
  4. Drizzle remaining peanut sauce over bowls. Serve with lime wedges to squeeze over bowls.
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Greek-Inspired Power Bowls

Recipe courtesy of Anastasiia de la Cruz
Prep time: 20 minutes
Cook time: 15 minutes
Servings: 2

Celery Tzatziki:

  • 1          cup plain, full-fat Greek yogurt
  • 1/2       cup finely chopped Dandy celery
  • 1          tablespoon extra-virgin olive oil
  • 1          tablespoon fresh lemon juice
  • 1          small garlic clove, finely grated
  • 2          tablespoons chopped walnuts (optional)
  • salt, to taste
  • pepper, to taste

Bowls:

  • 2          cups mixed greens
  • 1 1/3    cups cooked, gluten-free, whole-grain quinoa
  • 2          large grilled chicken breasts (about 6 ounces each), sliced
  • 1/2       cup hummus
  • 1/4       cup Kalamata olives, halved
  • 1          tablespoon extra-virgin olive oil, for drizzling
  • fresh herbs, for garnish
  1. To make celery tzatziki: Mix yogurt, celery, olive oil, lemon juice, garlic and walnuts, if desired. Season with salt and pepper, to taste. Stir well. Chill.
  2. To assemble bowls: In two bowls, layer greens and cooked quinoa evenly. Top with grilled chicken.
  3. Spoon 1/4 cup hummus on side of each bowl. Add olives, 2-3 tablespoons tzatziki and drizzle with olive oil.
  4. Sprinkle with fresh herbs.
    <img src="https://ssl.google-analytics.com/collect?v=1&amp;tid=UA-482330-7&amp;cid=1955551e-1975-5e52-0cdb-8516071094cd&amp;sc=start&amp;t=pageview&amp;dl=http%3A%2F%2Ftrack.familyfeatures.com%2F17834%2F10247&amp;dt=MANAGE-BUSY-SPRING-SCHEDULES-WITH-SIMPLE-NUTRITIOUS-BOWLS" />
<img src="https://erp.featureimpact.com/api/v1/tracking/17834/10247/track.gif" />

SOURCE:

Duda Farm Fresh Foods


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Food and Beverage

Why eating cheap chocolate can feel embarrassing – even though no one else cares

Cheap Chocolates: The concept of “consumption stigma” describes how societal judgments influence individuals’ everyday consumption choices, leading to feelings of embarrassment and anxiety. People may alter their behaviors to avoid stigma, sometimes opting for more expensive products. Reclaiming the narrative around consumption can help reduce stigma, fostering a more accepting marketplace.

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Last Updated on March 10, 2026 by Daily News Staff

young woman enjoying a bar of chocolate
Photo by sofia meremyanina on Pexels.com

Siti Nuraisyah Suwanda, West Virginia University; Emily Tanner, West Virginia University, and M. Paula Fitzgerald, West Virginia University

It’s February, and you grab a box of cheap Valentine’s chocolate from the grocery store on your lunch break. Later, you’re eating it at your office desk when you realize someone else is watching. Suddenly, you feel a flicker of embarrassment. You hide the box away, make a joke or quietly wish they hadn’t noticed – not because the chocolate tastes bad, but because you don’t want to be judged for choosing it.

If the scenario above feels familiar, you’re not alone. Many people experience subtle embarrassment or self-consciousness about everyday consumption choices, from eating cheap Valentine’s chocolate to accepting free lunch from a school food program or having visible tattoos.

We are social marketing researchers who study stigma in marketing. In our research, we coined the term “consumption stigma” to describe how people can be judged or looked down on by others, or by themselves, simply for using certain products – even when there’s nothing objectively wrong with them.

Living with consumption stigma

When people feel judged for what they consume, or choose not to consume, the effects can be mentally exhausting. Feeling stigmatized can quietly erode self-esteem, increase anxiety and change how people behave in everyday settings. What starts as a small moment of embarrassment can grow into a persistent concern about being seen the “wrong” way.

In reviewing 50 studies about stigma in marketing, we found that people respond to consumption stigma along a continuum. Some try to avoid stigma altogether by hiding their consumption or staying away from certain products. Others adjust their behavior to reduce the risk of being judged. At the far end of the spectrum, some people actively push back, helping to destigmatize certain forms of consumption for themselves and for others.

The research we reviewed found that to avoid stigma, people may deliberately consume more expensive or socially approved alternatives, even when those choices strain their finances. Imagine someone who switches to a premium chocolate brand at the office, not because she prefers the taste, but because she wants to avoid feeling embarrassed.

Over time, this kind of adjustment could pull people into spending patterns that are beyond their means, feeding a cycle of consumption driven more by social pressure than genuine need or enjoyment. We suggest that the ramifications can be even more stark in other contexts – for example, when a child skips a free school lunch to avoid being teased, or when a veteran turns down mental health support because they fear being judged by others.

From a business perspective, when consumers avoid or abandon products to escape stigma, companies may see declining demand that has little to do with quality or value. We suggest that if consumption stigma spreads at scale, the cumulative effect can translate into lost revenue and weakened brand value.

Understanding consumption stigma, then, isn’t just about consumer well-being; it’s also critical for businesses trying to understand why people buy, hide or walk away from certain products.

a woman going shopping in the supermarket
Photo by ali Shot80 on Pexels.com

Take back the narrative

Stigma often feels powerful because it masquerades as reality. But at its core, consumption stigma is a social judgment, a shared story people tell about what certain choices supposedly say about someone. When that story goes unchallenged, stigma sticks. When it’s questioned, its power starts to fade.

One way people reduce stigma is by reclaiming the narrative around their consumption. Instead of hiding, explaining or compensating, they openly own their choices. This shift from avoidance to acceptance can strip stigma of its force.

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Imagine a shopper who embraces buying cheaper store brands at the grocery store, seeing it not as a compromise but as a sign of being savvy to pay less for the same thing. When people wear their choices like armor, whether it’s cheap chocolate, secondhand clothing or specialized physical or mental health services, those choices lose their sting. When a behavior is no longer treated as something shameful, it becomes harder for others to use it as a basis for judging or looking down on people.

Of course, stigma doesn’t disappear overnight. But research shows that when enough people stop treating a behavior as something to hide, the social meaning around it begins to change. What feels embarrassing in one moment can become normalized in the next. For example, research on fashion consumption has shown how wearing a veil, once widely stigmatized in urban and secular settings, gradually became seen as ordinary and even fashionable as more women openly adopted it.

Enjoying cheap chocolate shouldn’t require justification. Cold water tastes just as good out of an unbranded travel mug as it does from a Stanley tumbler. A generic sweatshirt keeps you just as cozy as Aritzia. And yet, many people feel the need to explain, deflect or upgrade their choices to avoid being judged. Understanding consumption stigma helps explain why and underscores that these feelings aren’t personal failures, but social constructions.

Sometimes, the most effective response isn’t to consume differently, but to think differently. When people stop treating everyday choices as moral signals, they make room for a more humane – and hopefully honest – marketplace.

Siti Nuraisyah Suwanda, Doctoral Student and Graduate Researcher in Marketing, West Virginia University; Emily Tanner, Associate Professor of Marketing, West Virginia University, and M. Paula Fitzgerald, Professor of Business Administration, West Virginia University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

https://stmdailynews.com/borden-cheese-wants-to-crown-americas-favorite-grilled-cheese-and-every-vote-could-win-free-cheese-for-a-year/

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recipes

A Delicious time for a savory Tomato Soup

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Last Updated on March 10, 2026 by Daily News Staff

tomato soup in white ceramic bowl
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We present two recipes for tomato soup, one quick recipe and one for the slow cooker. There are two choices for a delicious time at the dining table.

Simple and Delicious Tomato Soup Recipe

Savory Tomato Soup: A Simple Recipe!

Ingredients:

  • Crushed Tomatoes
  • Onions
  • Butter or Olive Oil
  • Garlic
  • Vegetable Broth

Cook the onions in the butter

  • If you prefer vegan, use oil instead.
  • Don’t brown the onions
  • Wait until bubbles form

Add the garlic and tomatoes

  • Add garlic first
  • Soften it a bit
  • Then add a can of crushed tomatoes

Add the vegetable broth

  • Leave the pot uncovered
  • Cook for 30 minutes
  • Use a blender to make it smooth

Slow Cooker Recipe

Ingredients:

-2 (14.5 ounce) cans diced tomatoes
-1 (14.5 ounce) can chicken broth
-1 (14.5 ounce) can vegetable broth
-1/2 cup diced onion
-1/2 teaspoon garlic powder
-1/2 teaspoon dried basil
-1/2 teaspoon dried oregano
-1/2 teaspoon ground black pepper
-1/4 teaspoon red pepper flakes
-1/4 cup heavy cream

Instructions:

  1. Combine the diced tomatoes, chicken broth, vegetable broth, onion, garlic powder, basil, oregano, black pepper, and red pepper flakes in a slow cooker.
  2. Cover and cook on low heat for 6-8 hours.
  3. Once the soup is cooked, stir in the heavy cream.
  4. Serve with your favorite toppings. Enjoy!
  5. Check out these recipes for Savory Tomato Soup:
  6. https://www.food.com/recipe/savoury-tomato-soup-414409
  7. https://www.thissavoryvegan.com/roasted-garlic-tomato-soup/
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