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The Sweet History of Thrifty Ice Cream: Why It’s Still a West Coast Favorite

Thrifty Ice Cream has been a West Coast favorite since 1929, known for its iconic cylindrical scoops, budget-friendly prices, and nostalgic flavors like Chocolate Malted Krunch. From its beginnings in Los Angeles drugstores to Rite Aid counters and now grocery shelves, Thrifty remains a sweet tradition nearly a century later. 🍦

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Last Updated on August 31, 2025 by Daily News Staff

Thrifty Ice Cream

For many West Coasters, the mere mention of Thrifty Ice Cream stirs up sweet memories—soda fountain counters, colorful scoops, and that oh-so-satisfying cylindrical shape. But Thrifty isn’t just nostalgia in a cone; it’s a brand with a rich history, consistent quality, and a surprisingly resilient future. Let’s dig into why this creamy California icon has been loved for nearly a century—and where you can still find it today.

A Brief History of Thrifty Ice Cream

The story begins in 1929, when brothers Harry and Robert Borun, along with their brother-in-law Norman Levin, founded Thrifty Drug Stores in Los Angeles. Times were tough during the Depression, so they lured customers in with a sweet deal: scoops of ice cream for just 5 cents. It was an instant hit.

By 1940, Thrifty was making its own ice cream in Hollywood. The brand quickly became famous for offering affordable, high-quality scoops that families could count on. As the drugstore chain expanded across California, Nevada, and Arizona, the ice cream counters grew right along with it.

In 1976, production moved to a bigger facility in El Monte, California—where ice cream is still churned out today. Employees there became part of the tradition, often staying for decades and even hand-signing cartons with their names.

When Rite Aid acquired Thrifty in 1996, they wisely kept the ice cream counters intact, ensuring that generations could still grab a scoop while running errands.

Thrifty Ice Cream

Why Thrifty Became So Popular

So what’s behind Thrifty’s enduring charm?

Affordability – From 5¢ scoops to today’s still-reasonable prices, Thrifty built its reputation as the treat anyone could afford. Consistency & Quality – The recipes have stood the test of time, with real milk, fruits, cookies, and chocolate. Thrifty has racked up 1,600+ medals at dairy competitions. That Famous Cylindrical Scoop – The flat-topped, cylinder-shaped scoop is as iconic as the ice cream itself. It’s neat, stackable, and instantly recognizable. (Yes, you can buy the scoop today!) Flavor Variety – From timeless classics like Mint Chip and Chocolate Malted Krunch to playful experiments like Sriracha Swirl, Thrifty knows how to keep things interesting. Nostalgia Factor – For Californians especially, it’s more than dessert—it’s a memory of childhood, family trips, and after-school indulgences. Convenience – Where else could you pick up prescriptions and grab a double scoop of Circus Animal Cookie ice cream?

The Challenges (and the Comeback)

Thrifty’s story hasn’t been all sprinkles and whipped cream. With Rite Aid’s bankruptcy filings and the closure of hundreds of its stores, many scoop counters disappeared in recent years. Fans began to worry: was this the end of Thrifty Ice Cream?

Fortunately, there’s good news. In mid-2025, Hilrod Holdings—run by the executives behind Monster Beverage—purchased Thrifty for about $19 million. Their goal? Preserve its heritage while expanding into new retail spaces, scoop shops, and maybe even wider national distribution. The scoop lives on!

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Where You Can Still Find Thrifty Ice Cream

Even with Rite Aid closures, you can still get your hands on this West Coast treasure:

Rite Aid Counters – Some locations still scoop it up, though they’re dwindling. Pre-Packaged in Grocers – Look for cartons or pints at Albertsons, Vons, Safeway, and select Rite Aids. Water n Ice Stores (Arizona) – In Tempe and across Phoenix, these shops are local go-tos for scoops and cartons of Thrifty. Independent Outlets – Some franchise scoop shops, even in Mexico, still carry it. Online & At Home – Buy a pint through Instacart or grab the iconic cylindrical scooper online and recreate the magic in your own kitchen. New Scoop Shops – Tucson, AZ is getting a Thrifty Ice Cream pop-up at the Tucson Mall in late 2025—a hopeful sign of more to come.

Final Scoop

Thrifty Ice Cream isn’t just dessert—it’s history, affordability, quality, and nostalgia all rolled into one. From its 5-cent beginnings during the Depression to its modern revival, it has remained a beloved part of West Coast culture.

Whether you’re chasing down Chocolate Malted Krunch, stacking up scoops of Rainbow Sherbet, or finally buying that famous cylindrical scooper, one thing’s for sure: Thrifty Ice Cream proves that the sweetest things in life really can last forever.

👉 Have you tried Thrifty lately? What’s your all-time favorite flavor? Share your memories in the comments—we’d love to hear your scoop!

Related Links for Thrifty Ice Cream Content

  1. Official Thrifty Ice Cream Website – About, flavors, and FAQs

    https://www.thriftyicecream.com

  2. Thrifty Ice Cream on Rite Aid – Product info and store locator

    https://www.riteaid.com/thrifty

  3. History of Thrifty Drug Stores (Wikipedia) – Corporate history and acquisition

    https://en.wikipedia.org/wiki/Thrifty_PayLess

  4. Article: Thrifty Ice Cream’s Nostalgic Appeal – Overview of flavors and cultural impact

    https://alumninews.ie.edu/thrifty-ice-cream-a-nostalgic-scoop-of-american-history

  5. Recent News: Thrifty Ice Cream Acquisition – Hilrod Holdings buys the brand in 2025

    https://www.sfgate.com/food/article/new-owners-expand-california-ice-cream-20816693.php

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  6. Where to Buy Thrifty Ice Cream in Arizona – Local scoop shops and grocery availability

    https://www.reddit.com/r/phoenix/comments/17k6a8d/water_and_ice_stores_have_thrifty_ice_cream

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The fate of Lucky Supermarkets in SoCal

Link: The fate of Lucky Supermarkets in SoCal

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Food and Beverage

Win Your Watch Party with a Fan Favorite Dip

Game day hosts can elevate their celebrations with a 7-Layer Game Day Dip. This easy recipe combines refried beans, mashed avocados, seasoned sour cream, cheese, tomatoes, scallions, and olives for a delicious spread. Perfect with tortilla chips, it’s an ideal snack for enjoying during the big game. For more recipes, visit Culinary.net.

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Win Your Watch Party with a Fan Favorite Dip

(Family Features) From the pregame party to kickoff and the final whistle, game day hosts know savory snacks are the key to victory. Celebrate the big game this season with a simple yet tasty spin on a football staple with this 7-Layer Game Day Dip. Featuring layers of refried beans, mashed avocados and seasoned sour cream topped with cheese, tomatoes, scallions and black olives, you can tackle a winning spread in next to no time.

Visit Culinary.net to find more strategies for serving victorious game day recipes.

17782 GameDayDip embed

7-Layer Game Day Dip

Recipe adapted from Love & Lemons

Prep time: 20 minutes

Servings: 12

  • 1          can (16 ounces) refried beans
  • 3/4       cup salsa
  • 2          avocados
  • 1          green bell pepper, finely chopped
  • 2          tablespoons fresh lime juice
  • 16        ounces sour cream
  • 3          tablespoons taco seasoning
  • 1 1/2    cups grated sharp cheddar cheese
  • 1          tomato, diced
  • 1          bunch scallions, chopped (optional)
  • 1          can (2 1/4 ounces) sliced black olives, drained (optional)
  • tortilla chips, for serving
  1. In medium bowl, stir refried beans and 1/2 cup salsa. In separate medium bowl, mash avocados with remaining salsa. Add bell peppers and lime juice; stir to combine. In third medium bowl, stir sour cream and taco seasoning.
  2. To assemble, spread refried bean mixture in bottom of baking dish. Spread avocado mixture evenly on top then spread sour cream mixture. Sprinkle with cheddar cheese then top with diced tomatoes.
  3. Top dish with scallions and black olives, if desired. Serve with tortilla chips.

Photo courtesy of Shutterstock

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Food and Beverage

Straw Hat Pizza: The Rise, Fall, and Nostalgic Legacy of a California Pizza Icon

Straw Hat Pizza was once a California pizza powerhouse. Explore the rise, decline, and nostalgic legacy of this beloved family pizza chain.

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pizza on brown wooden tray
Photo by Dario Garcia on Pexels.com

Long before pizza delivery apps, stuffed-crust gimmicks, and national chains on every corner, there was Straw Hat Pizza — a family-friendly, California-born pizza chain that helped define what “going out for pizza” meant for generations.

For many Californians, Straw Hat Pizza wasn’t just dinner. It was birthday parties, Little League celebrations, arcade games, salad bars, and the hum of a busy dining room packed with families. While the brand is far smaller today, its place in American food history is secure.

Humble Beginnings: A California Pizza Story

Straw Hat Pizza was founded in 1959 by Charlie Olson and Bill Henderlong. The first location opened in San Leandro, California, during a period when pizza was still becoming a mainstream American favorite.

The name came from the straw hats worn by pizza makers at early California pizzerias — a visual shortcut that told customers exactly what kind of place they were entering. Casual. Friendly. Pizza-focused.

Straw Hat Pizza 1977 TV commercial –
robatsea2009 Channel

The Golden Years: 1960s Through the Early 1980s

Through the 1960s and 1970s, Straw Hat Pizza expanded rapidly across California and Nevada. By 1980, the chain reportedly operated more than 200 locations, becoming a staple in suburban shopping centers and family neighborhoods.

  • Large dining rooms built for families and groups
  • Arcade games and coin-operated attractions
  • Salad bars — a defining feature of the era
  • Party rooms for birthdays and team celebrations

The pizza leaned toward what we now call California-style: thin, layered crusts, generous toppings, and a menu designed for sharing. It was food meant to be eaten at a table, not rushed out the door.

Corporate Consolidation and Decline

In 1969, Straw Hat Pizza was sold to Saga Corporation, which later became part of Marriott Corporation. As restaurant consolidation accelerated in the 1980s, Straw Hat became caught in a wave of mergers and acquisitions.

By the late 1980s, many Straw Hat locations were sold to or converted by Pizza Hut. Franchise owners fought back, eventually retaining rights to the Straw Hat name and continuing operations independently — but the brand’s footprint was permanently reduced.

How Straw Hat Pizza Survived

Unlike many mid-century restaurant chains, Straw Hat Pizza never fully disappeared. Independent franchise owners reorganized, preserving the brand, recipes, and name. Today, a limited number of Straw Hat Pizza locations continue operating — primarily in California.

It is no longer a national competitor, but rather a regional legacy brand, sustained by nostalgia and loyal local customers.

Why Straw Hat Pizza Still Matters

Straw Hat Pizza represents an era when pizza parlors were community spaces — places to linger, celebrate, and connect. Its story mirrors the rise of suburban America and the transformation of pizza from novelty to cultural staple.

For many, the memory of Straw Hat Pizza is inseparable from childhood — the smell of baked dough, the sound of arcade machines, and the excitement of a shared pie arriving at the table.

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The Nostalgia Revival

Vintage menus, matchbooks, and advertisements from Straw Hat Pizza frequently surface online, part of a broader resurgence of interest in retro restaurants. These artifacts remind us that regional chains once played a major role in shaping American food culture.

Straw Hat Pizza may no longer dominate California strip malls, but its legacy lives on — in memories, collectibles, and the handful of locations still serving slices under that iconic name.

Related Coverage on STM Daily News

External References & Further Reading

STM Daily News continues to explore the food history that shaped our communities — from vanished chains to local favorites that still define how we eat and gather.

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    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts


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Food and Beverage

A Convenient Homecooked Solution Without the Slow Cooker

For a quick and easy version of the comfort food classic, consider this Quick Homecooked Chili that’s made in a skillet and ready in half an hour. Just brown ground beef with a chopped onion, stir in beans, tomato sauce, cubed sweet potato and a few simple seasonings and you’re well on your way to a winter warmup.

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For a quick and easy version of the comfort food classic, consider this Quick Homecooked Chili that’s made in a skillet and ready in half an hour.

Homecooked Chili

(Family Features) Walking in the door to the smell of homemade chili is sure to warm you up from the inside-out, but if you forgot to set up the slow cooker before heading out the door in the morning, don’t fret – a hearty bowl of beans, beef and stewed goodness can still await.

For a quick and easy version of the comfort food classic, consider this Quick Homecooked Chili that’s made in a skillet and ready in half an hour. Just brown ground beef with a chopped onion, stir in beans, tomato sauce, cubed sweet potato and a few simple seasonings and you’re well on your way to a winter warmup.

Find more easy ways to feed your family by visiting Culinary.net.

17782 HomecookedChili detail embed

Quick Homecooked Chili

Recipe adapted from Allrecipes

Prep time: 10 minutes

Cook time: 20 minutes

Servings: 6

  • 1          pound ground beef
  • 1          onion, chopped
  • 1          can (15 ounces) tomato sauce
  • 1          can (15 ounces) kidney beans
  • 1          can (14 1/2 ounces) stewed tomatoes
  • 1          can (10 ounces) diced tomatoes with green chilies
  • 1          sweet potato, cubed
  •             water (optional)
  • 1          teaspoon chili powder
  • 1          pinch garlic powder
  • salt, to taste
  • pepper, to taste
  • sour cream (optional)
  • sliced avocado (optional)
  1. In large saucepan over medium heat, cook ground beef and onion until meat is browned and onion is tender, 5-7 minutes.
  2. Stir in tomato sauce, kidney beans, stewed tomatoes with juices, diced tomatoes with green chilies and cubed sweet potato. Add water to reach desired consistency.
  3. Season with chili powder and garlic powder. Add salt and pepper, to taste.
  4. Bring to boil then reduce heat to low. Cover and simmer 15 minutes.
  5. Serve with sour cream and sliced avocado, if desired.

Photo courtesy of Unsplash

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