Family
TONKA’s 75th Birthday Kicks Off Epic ‘Playcation’ With Brand Spokesperson Shaquille O’Neal Inspiring Families to Play Together
BOCA RATON, Fla. /PRNewswire/ — Basic Fun!, a leading global marketer of toys and consumer products and Master Toy licensee for TONKA, along with licensor Hasbro, Inc., a global play and entertainment company, announce the kick-off of the TONKA Playcation today, on the beloved brand’s official 75th birthday. The campaign calls on families to put down their screens and take a “Playcation” together with their favorite TONKA vehicles.
As the standard for high-quality toy vehicles since 1947 and the rite-of-passage toy vehicles for generations, TONKA is bringing families together to play and enjoy the simple pleasure of imagination-powered fun. The Playcation is the pinnacle of the iconic brand’s year-long 75th anniversary festivities and includes a New York City playdate with brand spokesperson Shaquille O’Neal, an influencer campaign, and the release of all-new TONKA vehicles from Basic Fun!.
Superstar Shaquille O’Neal starts the Playcation in New York City this month, handing out “TONKA Playcation Kits” to families who pledge to prioritize some uninterrupted playtime together. Also, 75 influencers will launch a month-long virtual celebration of play, as they share inspiration and ideas for how families can “TONKA TOGETHER.”
“Happy 75th Birthday TONKA! I’m so proud to be a part of this effort to inspire families to play with their favorite TONKA toys,” said O’Neal.
In October, Basic Fun! will roll out the first-ever RC TONKA truck made with cold-rolled steel. The TONKA Mighty Monster RC Steel Dump Truck is a one-of-a-kind vehicle sure to be a holiday must-have gift for TONKA fans. Featuring high torque tank steering with 4-wheel drive, variable speed control and monster lightweight foam tires, this powerful dump truck can withstand the toughest of play and perform impressive monster stunts, motorized hauling and dumping, and kid-powered plowing. The TONKA Mighty Monster RC is for ages 5+ and is available at major toy retailers for an SRP of $69.99.
“We’re excited to celebrate this milestone for TONKA with Hasbro and Shaq, whose energy and playfulness make every day a ‘Playcation,’” said Maureen Dilger, Basic Fun! senior director of global brand marketing.
“We can’t think of a better way to celebrate 75 years of Tonka, 5 generations of fans and over 300 million trucks sold since 1947. This epic milestone is truly a reflection of our brand-building capabilities and keeping classic brands alive for generation after generation,” said Jess Richardson, VP Global Toys & Games Licensing at Hasbro.
ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: Care Bears, Cutetitos, Pound Puppies, Tonka, K’NEX, Lite-Brite, Fisher Price Classics, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.
ABOUT HASBRO
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
© 2022 Hasbro, Inc. All Rights Reserved.
ABOUT SHAQUILLE O’NEAL
Shaquille O’Neal is one of the world’s most successful athlete-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless endeavors.
The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”
O’Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.
The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. The brand currently has sites open in Las Vegas, Glendale, CA, two Carnival Cruise Ships (Mardi Gras and Radiance), Climate Pledge Arena in Seattle, UBS Arena in New York with many more locations under development.
Follow Shaquille O’Neal on TikTok, Facebook, Twitter and Instagram.
SOURCE Basic Fun!
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News
US states are finally starting to put in place protections for the kids of family vloggers
Jessica Maddox, University of Alabama
Ruby Franke was once one of the most popular YouTube family vloggers, posting videos featuring her husband and six children on her channel, 8 Passengers, that racked up over 1 billion views.
In some, she chronicled their family vacations and family activities, such as painting together. In others, she detailed how she banned her 16-year-old son from sleeping in his bedroom for seven months and threatened to behead a stuffed animal.
In August 2023, Franke was charged with child abuse and pleaded guilty four months later.
While the crimes that led to the charges, such as denying her kids water and handcuffing them for extended periods of time, didn’t appear on 8 Passengers, her children viewed the vlogging as a larger pattern of abuse.
In October 2024, 21-year-old Shari Franke, Ruby’s oldest daughter, testified to Utah lawmakers about what being a child influencer against her will had done to her.
“I come today as a victim of family vlogging,” Shari said, “to shed light on the ethical and monetary issues that come from being a child influencer.” She added, “If I could go back and do it all again, I’d rather have an empty bank account now and not have my childhood plastered all over the internet. No amount of money I received has made what I’ve experienced worth it.”
Her testimony took place just a few weeks after California passed a law mandating that a portion of proceeds from social media content featuring kids must be set aside in a trust for the child when they turn 18.
I’m a social media researcher who’s spent the past two years advocating for the children of family vloggers. As recently as 18 months ago, I’d written about how there were no legal protections for the children of influencers, even as child actors have robust laws in place to protect their earnings.
Now that’s starting to change – but there’s still more work to be done.
New laws for a new age
Some children featured in their parents’ social media content go viral as toddlers; others have their first menstrual cycles broadcast to the world; and they can be pressured by their parents to be the talent that sustains their family’s financial livelihood.
California has the Coogan Act, which protects the financial interests of entertainers under 18. But this was passed in 1939, long before the rise of social media; until recently, there has been no comparable Coogan Act for the children of family vloggers.
In August 2023, however, Illinois became the first U.S. state to pass a law protecting the financial interests of the children of family vlogging. The bill requires parents to put aside 50% of the earnings for a piece of content featuring their child. The money must go into a trust that the child can access upon turning 18. If there’s no money available for them, they can sue their parents.
Minnesota was the next state to pass this kind of legislation, in May 2024. This one went beyond financial considerations, prohibiting children under 14 from appearing in more than 30% of their parents’ social media content. If children do appear in these videos and the videos are monetized, money must be put into an account, similar to Illinois.
In December 2023, I consulted with legislators on drafts of California’s measure. This bill, which was signed into law in September 2024, is similar to Illinois’ law but has been considered an important step in regulating family vlogging content given the state’s relationship with the entertainment industry.
Work is work
These laws are not geared toward the casual parent who wants to share a picture of their child on Facebook or Instagram. They’re putting guardrails in place for a form of child labor that, until recently, has gone wildly unchecked.
In the spring of 2024, I provided written testimony to the state of Missouri, which was considering its own law. I pointed out that there are more than 500 hours of video uploaded to YouTube every minute, TikTok boasts more than 150 million active monthly users in the U.S. alone, and Instagram users watch 17.6 million hours of Reels per day. I explained how, over the past decade, I’ve interviewed over 150 content creators and influencers – and I’ll often hear them say they’ve been paid upward of $8,000 per post.
Brand sponsorships remain a gray area in these laws; most of the new legislation encompasses only payments directly from platforms. But I want to emphasize that we’re not talking about a few extra bucks here and there. It can be enough money to raise a family. And it’s work – for everyone involved.
What’s next
Illinois, Minnesota and California may have passed laws, but the issue remains on the table elsewhere.
Washington state has tried to introduce such a bill, and Shari Franke’s testimony came as Utah begins considering its own legislation. https://www.youtube.com/embed/Y2xi4-IMnTc?wmode=transparent&start=0 Ruby Franke’s oldest daughter, Shari, testifies before the Utah Legislature in October 2024.
However, I believe that any work on combating the problem of exploiting children for social media demands a holistic approach.
Importantly, children cannot consent to appearing in their parents’ content. While it may seem fun to appear in mom or dad’s video, young children have no concept of the internet’s dangers. They don’t understand that content can move beyond its intended audience. They don’t understand that the internet is forever – that one day, when they’re applying to college or for jobs, Google search results may yield their baby photos.
In 2023, Maryland attempted to introduce legislation that would include Right To Be Forgotten provisions – an addendum allowing children to request social media platforms delete content about them when they turn 18. The measure never gained momentum, and the bill stalled. But states can look to the European Union, which has some of the strongest Right to Be Forgotten legislation in the world, for inspiration.
Social media platforms also have a role to play. If they wanted to, they could regulate or ban monetized content centered on children. That being said, family vlogging content is a moneymaker for platforms: It racks up billions of views, which keeps audiences on the hosting site, such as YouTube or Instagram, for longer. So you might assume that platforms would never intervene on their own if it risked hurting their bottom line.
But one thing I’ve learned from studying social media platform governance is that public opinion matters. And in my ongoing research on family vlogging, I’ve witnessed a massive shift in public opinion over the past two years, as the press pays more attention to the phenomenon, content creators and audiences are more critical of it, and former children of family vloggers, like Shari Franke, tell their stories.
If platforms can quickly churn out their own versions of AI chatbots, they can build teams to figure out how to help regulate and enforce family vlogging legislation in the U.S. – and have the opportunity, in my view, to be on the right side of history.
Jessica Maddox, Assistant Professor of Journalism and Creative Media, University of Alabama
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Lifestyle
The Birthday That Wasn’t: A Tale of Forgetful Family and Cakeless Celebrations
“When your family forgets your birthday, it’s like planning a surprise party for yourself and nobody shows up. #humor #forgetting #birthday”
Birthday Forgetfulness
Birthdays are supposed to be special days when you get a lot of love, attention, and affection from your family and friends. However, what happens when your family forgets your birthday? Don’t worry; it’s not the end of the world. Here are five things you can do when your family forgets your birthday:
Throw a funeral: If your family forgot your birthday, throw them a curveball. Organize a funeral for yourself, complete with flowers, candles, and mourners. Wear black, and ask your family members to deliver eulogies about how great you were before you passed away. Don’t forget to serve cake at the end so that the guests can celebrate your life.
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Take yourself out on a date: Who said you need your family to celebrate your birthday? Take yourself out on a date – go to your favorite restaurant, order your favorite dish, and enjoy a glass of wine. Treat yourself like royalty and don’t let anyone dim your shine.
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Start a GoFundMe page: There’s no reason why you shouldn’t cash in on your own birthday. Start a GoFundMe page and ask your family members to contribute generously. If they feel guilty about forgetting your birthday, they might be more inclined to throw money your way.
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Send a birthday cake to yourself: It’s not every day that you get to send a birthday cake to yourself. Call up a bakery and order your favorite cake with your name on it. Have it delivered to your doorstep, and enjoy it all by yourself.
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Plan a surprise birthday party for your family: Turn the tables on your forgetful family members and plan a surprise birthday party for them. Get a cake, decorations, and party favors and invite your family members over. When they show up, shout “Surprise! It’s your birthday party!” and watch the look of confusion on their faces.
Remember, birthdays are just a number. What matters is the way you celebrate yourself, even when others forget about you. Don’t let anyone steal your thunder, and always find a way to make the most out of any situation.
Now, before you go implementing these subtle tactics, remember that forgiveness is key. Unless, of course, they forgot your birthday for two years in a row. Then, it’s time to bring out the big guns (cue evil laugh). Just kidding, let’s keep it light and playful. After all, revenge is best served with a side of laughter.
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Lifestyle
5 Home Updates to Provide Peace of Mind for Your Family
(Family Features) Home improvement projects often focus on updating the aesthetic of your house, but upgrades that make your living space more secure and comfortable for you and your family are sometimes even more important.
From your front door to the interior of your home and more, these ideas from the experts at Masonite, a global industry leader in interior and exterior doors, can help provide greater peace of mind – ensuring what matters most is always protected.
Ensure Your Home is Well-Lit
A well-lit home exterior makes it easier to spot potential threats and may even deter people and animals that don’t belong on your property. Automatic outdoor lighting, either set to a timer or triggered by motion or light sensors, can help you see what’s going on outside. Ensure fixtures on your porch, patio and garage are in good working order and replace burned out bulbs or lights that no longer function. Adding landscape lighting can also aid in security while boosting curb appeal.
Protect Your Home with a Secure Front Door
Upgrading your front door can do much more than just improve the look of your home – it’s also an important part of providing enhanced security for you and your family. With four times more impact resistance than a standard deadbolt lock, the M-Protect Multi-Point Security Lock offers homeowners unmatched protection to keep what matters most safe. The lock works like a standard deadbolt, but with more points of contact, and it is compatible with a wide array of handle sets and hardware, including electronic deadbolts. It can be added to any Masonite Performance Door System – an innovative solution that provides superior energy efficiency, performance and comfort – which is available in a diverse range of finishes, colors and glass styles to fit any home design.
Reduce Fire Hazards
Many elements of a home like furnaces, chimneys, hot water heaters and other gas appliances provide value to homeowners through comfort and convenience but can pose risks without proper maintenance. Hiring a professional to check your heating and air conditioning system annually can help you avoid costly repairs while also protecting your loved ones. Keeping the chimney clean of debris, creosote and soot helps lower fire risk and ensures smoke, carbon dioxide and other gases are safely carried out of the home.
Control Home Systems On the Go
Installing security systems, doorbells, lighting and other systems that can be controlled from a smartphone app, like the Masonite M-Pwr Smart Door, can provide added convenience and peace of mind. You can remotely turn lights on and off, unlock doors, change the temperature, open or close garage doors and check camera feeds while away.
Replace Smoke and Carbon Monoxide Detectors
A simple project to make your home safer, it’s essential to check your smoke detectors regularly and replace the batteries every six months. If you discover the date of manufacture on the back of your smoke detectors is more than 10 years ago, replacement is recommended by the National Fire Protection Association. While checking your smoke detectors, test or install carbon monoxide alarms to ensure you have a way to detect the invisible, odorless gas that can cause serious health problems if left unchecked.
Visit Masonite.com/mprotect to learn more about the latest innovations in home security.
SOURCE:
Masonite
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