Senior Pickleball Report
WORLD CLASS ATHLETES AND LEADERS INCLUDING LRMR VENTURES, SC HOLDINGS, DRAYMOND GREEN, AND KEVIN LOVE TO BUY NEW TEAM IN MAJOR LEAGUE PICKLEBALL
Major League Pickleball is welcoming a new ownership group made up of LRMR Ventures, the family office of global icon LeBron James and entrepreneur and CEO Maverick Carter, investment firm SC Holdings, NBA Champions Draymond Green and Kevin Love, The SpringHill Company CMO Paul Rivera, and Relevent Sports Group co-owner and CEO Daniel Sillman.
Last Updated on June 1, 2025 by Daily News Staff
Group joins Major League Pickleball (MLP) as it pursues an aggressive growth plan to be the premier pickleball professional league in America, capitalizing on pickleball’s fast-rising popularity and participation
This new team joins existing MLP team owners including Drew Brees, Gary Vaynerchuk, Brené Brown, Ryan Serhant, Marc Lasry, James Blake, and Molly Joseph
AUSTIN, Texas /PRNewswire/ — Major League Pickleball is welcoming a new ownership group made up of LRMR Ventures, the family office of global icon LeBron James and entrepreneur and CEO Maverick Carter, investment firm SC Holdings, NBA Champions Draymond Green and Kevin Love, The SpringHill Company CMO Paul Rivera, and Relevent Sports Group co-owner and CEO Daniel Sillman.
MLP is the standard-bearer for pickleball in the United States, delivering the highest-quality and most exciting experience in the sport. Expanding from 12 to 16 teams, MLP will continue to offer the highest prize money payouts per event to its players. In 2023, players will compete in six tournaments across six U.S. cities for more than $2M.
The new ownership group announced today brings unparalleled experience and impact across sports, media, entertainment, and branding. With this group, MLP aims to expand the community beyond its current participants into more diverse communities globally.
“Having SC Holdings, LRMR Ventures, and their incredible group as owners and investors in Major League Pickleball is not just great for MLP, it’s a watershed moment for pickleball in general,” said MLP Founder Steve Kuhn. “Pickleball is the fastest-growing sport in the country, building communities in cities and towns all over the world. This investment and the platform that this group provides will significantly help us with our goal to reach 40 million pickleball players by 2030.”
The 2022 season finale will see 48 players descend on Columbus, Ohio from October 14-16 to compete for the largest single-event prize purse ($319,000) in the history of pickleball, with the winning team taking home $100,000. Students from the LeBron James Family Foundation’s I PROMISE Program in Akron will also be able to learn and experience the sport at the tournament.
“Pickleball is one of the most exciting growth opportunities in sports because of its committed and engaged community across the U.S.,” said Jason Stein, Managing Partner of SC Holdings. “People are obsessed with the game, as both participants and fans, and we’re excited to use our collective experience and expertise across sports, media, and entertainment to reach new participants and expand the community. We’re thrilled to become partners of Major League Pickleball – which as a league and sport is just getting started.”
In the coming weeks, MLP plans to announce further growth to its stacked roster of high-profile owners which includes Super Bowl Champion Drew Brees, entrepreneur Gary Vaynerchuk (Gary Vee), famed lecturer and research professor Brené Brown, co-owner of the Milwaukee Bucks Marc Lasry, former World No.4 tennis player James Blake, healthcare executive Molly Joseph and from Bravo’s Million Dollar Listing New York and Founder and CEO of Serhant, Ryan Serhant.
Corey Benbasset of Douglas Elliman advised the parties on the transaction.
For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.
About Major League Pickleball
Major League Pickleball is the first of its kind professional team league in the United States, consisting of 12 teams representing the highest level of professional pickleball. Led by Founder & CEO Steve Kuhn, MLP is committed to making an impact in communities throughout the country, perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. As the standard-bearer for the fastest-growing sport in the United States, MLP delivers the highest-quality and most exciting experience in pickleball. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. With the continued success of MLP network and digital platforms, MLP finds innovative ways for its fans to enjoy America’s new favorite national pastime and a truly global game. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.
About SC Holdings
SC Holdings is an investment firm with global experience building businesses and executing transactions. Led by entrepreneurs, SC brings an operator driven approach to partnerships and prides itself on contributing real value to market leading brands and platforms.
About LRMR Ventures
Based in Akron, Ohio, LRMR Ventures is the home office of LeBron James and Maverick Carter that manages their expanding portfolio of global projects, partnerships, investments, and other business ventures. Established in 2006, LRMR facilitates all facets of business from branding, marketing and communications to human resources, finance, and other backend services for its internal companies.
SOURCE Major League Pickleball
Author
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Food and Beverage
White Castle’s House of Crave: The Ultimate White Elephant Gift Guide for 2025
White Castle’s House of Crave has the ultimate White Elephant gifts for 2025—from viral Crocs to nostalgic plush dragons. Find steal-worthy, laugh-inducing gifts that’ll win your holiday exchange. Free shipping Dec 10!
Last Updated on December 5, 2025 by Daily News Staff
White Castle crocs are just one of many items available at White Castle’s House of Crave online store. They make ideal white elephant gifts!
White Castle’s House of Crave: The Ultimate White Elephant Gift Guide for 2025
If you’ve ever been stuck staring at a gift table wondering which White Elephant present to steal, you know the struggle. The best gifts? They’re the ones that make people laugh, spark conversation, and get snatched up twice before the game even ends. This year, White Castle is stepping into the White Elephant arena with a lineup that’s equal parts hilarious and surprisingly practical. Their House of Crave online store is now stocked with holiday gifts that’ll have your friends and family fighting over who gets to take home the White Castle Crocs. Yes, you read that right. White Castle Crocs.What Makes a Great White Elephant Gift?
Before we dive into White Castle’s offerings, let’s talk strategy. The best White Elephant gifts hit three key notes:- Unexpected: Nobody sees it coming, and that’s what makes it memorable
- Conversation-starter: It gets people talking, laughing, or scratching their heads
- Steal-worthy: It’s so good (or so ridiculous) that people actually want it
Top White Elephant Picks from White Castle’s House of Crave
White Castle Crocs
Let’s start with the obvious winner. These aren’t just any Crocs—they’re White Castle Crocs. Cozy, comfortable, and guaranteed to turn heads at the grocery store or your next backyard BBQ. Perfect for the Craver in your life who takes their fast-food loyalty seriously. Why they’ll get stolen: They’re practical footwear with a sense of humor. Plus, Crocs are having a major moment right now.Willis the Dragon Plush
If you grew up in the ’80s, you might remember Willis the Dragon from White Castle’s kids’ meals. This plush green dragon is pure nostalgia wrapped in soft, huggable fabric. It’s the kind of gift that makes millennials and Gen Xers feel all the feels. Why they’ll get stolen: Nostalgia is a powerful thing. Plus, who doesn’t love a cuddly dragon?White Castle Craver Casserole Dish
Here’s where things get unexpectedly practical. This casserole dish is perfect for White Castle’s famous Slider-based stuffing (yes, that’s a thing), but it also works for any holiday meal. It’s functional, it’s branded, and it’s the kind of gift that’ll actually get used. Why they’ll get stolen: It’s useful and funny. The best White Elephant gifts walk that line perfectly.Annual Holiday Mug
Classic, festive, and perfect for sipping cocoa while you munch on Sliders. This mug is a no-brainer for anyone who loves seasonal drinkware or just needs another vessel for their morning coffee. Why they’ll get stolen: Everyone needs mugs. Bonus points if it becomes a yearly tradition.More White Elephant Gold from House of Crave
White Castle didn’t stop there. Their online store is packed with dozens of other gift-worthy items that fit perfectly into the White Elephant vibe:- Pickleball paddle set: For the competitive friend who’s always looking for their next match
- Classic tin lunchbox: Retro, practical, and perfect for packing Sliders (or, you know, regular lunch)
- Beanies, bucket hats, and T-shirts: Wearable Craver pride for the fashion-forward fast-food fan
- Beach towels and bathing suits: Because White Castle goes to the beach, apparently
- Pint glasses and tumblers: Perfect for toasting holiday cheer or your next Slider feast
- Tote bags: Practical, portable, and proudly Crave-forward
- Friendship bracelets: A sweet way to commemorate your fellow Cravers
Why White Castle’s White Elephant Strategy Works
Jamie Richardson, vice president at White Castle, put it perfectly: “White Elephant exchanges are where personality really shines. The House of Crave has dozens of items designed to bring a smile, spark a laugh or make someone feel like the Craver they truly are.” And that’s the secret sauce. White Castle isn’t just selling merchandise—they’re selling personality. These gifts work because they’re fun, affordable, and totally unexpected. Nobody walks into a White Elephant exchange expecting to leave with White Castle Crocs, but once they’re on the table? Game on.How to Shop White Castle’s House of Crave
Ready to snag your White Elephant gift? Head over to White Castle’s House of Crave online store and browse the full collection. With dozens of items to choose from, you’ll find something that fits your budget and your sense of humor. Pro tip: White Castle is offering free shipping on all House of Crave merchandise on December 10. Mark your calendar and save on shipping while you stock up on gifts.The Bottom Line: White Elephant Gifts That Actually Deliver
White Elephant exchanges are supposed to be fun, and White Castle’s House of Crave delivers exactly that. Whether you’re going for laughs, nostalgia, or something genuinely useful, this lineup has you covered. So skip the generic candles and boring gift cards. This year, bring the Crocs. Bring Willis the Dragon. Bring the casserole dish. Bring something that’ll make people smile, laugh, and fight over who gets to take it home. Ready to win your White Elephant exchange? Visit White Castle’s House of Crave and find your perfect gift today. Don’t forget—free shipping on December 10!About White Castle White Castle is America’s first fast-food hamburger chain, serving hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business operates about 340 restaurants and has earned accolades including “Most Influential Burger of All Time” by Time magazine. Known for passionate fans (Cravers) and legendary team engagement, White Castle has been Great Place to Work® Certified for five consecutive
Source: White Castle Press Release – PRNewswire
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Daily News
Joyful Thanksgiving: Celebrate and Give Thanks!
Celebrate Thanksgiving with joy and gratitude, as we come together to give thanks for all the blessings in our lives.
Last Updated on November 27, 2025 by Daily News Staff
Wishing you all a Happy Thanksgiving! As we gather with loved ones to express gratitude and share a meal, let’s take a moment to appreciate the blessings in our lives. It’s a time to reflect on the goodness that surrounds us and cherish the moments of joy and togetherness. Whether you’re celebrating with family, friends, or even virtually, may this Thanksgiving be filled with warmth, love, and laughter. Let’s remember to extend kindness and lend a helping hand to those in need, spreading the spirit of gratitude and generosity. Enjoy the holiday and create beautiful memories. Happy Thanksgiving!
Author
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
Senior Pickleball Report
Top Pickleball Holiday Gifts for Pros and Beginners
Find the perfect holiday gifts for both pickleball pros and beginners, with a wide selection of gear and accessories for this popular sport.
Last Updated on November 24, 2025 by Daily News Staff
Pickleball Holiday Gifts
Looking for the perfect holiday gifts for pickleball enthusiasts? Look no further! As “America’s fastest-growing sport,” pickleball appeals to all ages and skill levels. Whether you’re shopping for a pro or a beginner, there are plenty of options to choose from. Consider gifting them a high-quality pickleball paddle tailored to their playing style, with options ranging from control paddles to power paddles. Don’t forget to consider factors like weight, grip, and shape. In addition to paddles, there’s a wide array of pickleball-related merchandise available, from apparel to accessories. This holiday season, surprise your pickleball-loving friends and family with the best gear and accessories that’ll enhance their playing experience and keep them entertained for hours on the court.
Discover an exciting range of merchandise by visiting the web stores of Sleeves SPR’s friends. From trendy clothing to stylish accessories, there’s something for everyone. Don’t miss out – start browsing today! https://sleeves-spr.store/friends-of-spr/
Author
Discover more from Daily News
Subscribe to get the latest posts sent to your email.
