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COORS LIGHT TURNS CASE OF THE MONDAYS INTO NEW LIMITED-TIME PACKAGING FOR THE BIG GAME

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New Limited-Time “Mondays Light” Packaging Will Be Available at Retailers Nationwide

CHICAGO /PRNewswire/ — For football fans, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed. With the season coming to an end 60% of Americans and Canadians admit they’re likely to have a ‘Case of the Mondays’ after the Big Game, according to a recent survey conducted by Talker Research*.

Now, Coors Light is turning a Case of the Mondays into a literal case of beer with Mondays Light, new limited-time packaging from Coors Light designed to bring chill to one of the worst Mondays of the year—the day after the Big Game.

Coors Light New Limited Time Mondays Light Packaging
COORS LIGHT™ TURNS CASE OF THE MONDAYS INTO NEW LIMITED-TIME PACKAGING FOR THE BIG GAME

Mondays Light 12-packs will be available at retailers nationwide for purchase, featuring a bold, Mondays Light-branded design that’s as refreshing as the Rocky Mountain-cold Coors Light inside.

On Monday the 13th, Coors Light experienced its own case of the Mondays when the brand released a series of ads that mistakenly spelled “refreshment” as “refershment,” giving a playful nod to the kind of mishaps Mondays are notorious for.

“Let’s face it: the Monday after the Big Game takes ‘Case of the Mondays’ to a whole new level,” said Marcelo Pascoa, Vice President of Marketing at Coors Light. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on one of the worst Mondays of the year.”

A survey conducted by Talker Research in partnership with Coors Light* revealed that Mondays are generally unpopular, with 76% of respondents preferring other days of the week. However, 41% singled out the Monday following game day as one of the worst of the year. For many football fans, the dread stems from staying up late (50%) and facing work the next day after an exhilarating game (46%). For others, the letdown is tied to the sport itself: 36% lament that it marks the end of football season, while 18% miss watching their favorite teams in action.

For the third year in a row, Coors Light is returning to the Big Game. This year’s 30-second spot for the Big Game is developed by Mischief @No Fixed Address. Additional campaign details will be revealed in the weeks leading up to the game.

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In addition to purchasing these 12 packs ahead of the Big Game, Coors Light fans will also have a chance to win a case with limited-time packaging** on us**, right in time for the Monday after the Big Game. For more information on Mondays Light and sweepstakes details, visit CoorsLight.com/Mondays and @CoorsLight on Instagram.

*Conducted by Talker Research on behalf of Coors Light. Survey methodology: Talker Research surveyed 3,000 respondents 21 and older who will watch the 2025 Big Game (1,500 Americans + 750 English-speaking Canadians + 750 French-speaking Canadians); the survey was commissioned by Coors Light and administered and conducted online by Talker Research between Dec. 16 and Dec. 31, 2024.

** NO PURCHASE NECESSARY. Promotion starts on 2/9/25 after Coors Light ad airs on/about 7:30 PM ET and ends on 2/10/25 at 2:59 AM ET. Open only to legal residents of 50 U.S. (D.C.) who are 21 years or older. Click Here for Official Rules, including how to enter, free method of entry, odds, prize details, and restrictions. Void where prohibited. Case of the Mondays awarded as a $14 payment.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

SOURCE Coors Light


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Food and Beverage

Kick Off a Winning Game Day with Guac

The article emphasizes the importance of avocados for game day gatherings, highlighting creative guacamole recipes like Championship Guac and Gronkamole to enhance football watch parties with flavor.

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Game Day

Touchdown-worthy apps to amp up the crowd

(Family Features) The best watch parties have two things in common: good food and good company to root for your team with. Kick off your football feast with appetizers made with a game day favorite: avocados.

With nearly 2.5 billion pounds of avocados imported from Mexico annually, based on Hass Avocado Board Volume Data, the Big Game is the No. 1 occasion where avocados and guacamole are served and prepared. In fact, approximately 250 million pounds of avocados are imported in the weeks leading up to the Big Game, according to “Produce Blue Book” – that’s enough avocados to go down and back the length of a standard professional football field more than 400,000 times.

Just as the first quarter sets the tone for the game, apps are your first opportunity to build excitement and get your guests cheering. Because it’s not game day without guac, start the party by mashing up a bowl of Championship Guac – a real craving crusher made with creamy, delicious Avocados From Mexico and crispy bacon – to sack hunger.

Take your viewing party to a whole new flavor level with Gronkamole. This all-star dip features shredded chicken, blue cheese, Buffalo sauce and the same flare that football great and Avocados From Mexico partner Rob Gronkowski played the game with, so you know it’s ready to tackle every chip, cracker and veggie thrown its way.

These innovative spins on game day guacamole score big when made with fresh avocados, a nutrient-dense fruit everybody can cheer for. They taste good, are good for you and bring the good times on game day.

Find more touchdown-worthy eats, from dips and appetizers to main courses and desserts that are always good at BigGameGuac.com.

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Championship Guac

Servings: 10

  • 5 Avocados From Mexico, peeled and pitted
  • 1 lemon, juice only
  • 1/2 cup white onion, finely chopped
  • 1 cup tomatoes, diced
  • 1/2 cup cilantro, chopped
  • 1 pound bacon, fried
  • 1/2 teaspoon garlic powder
  • salt, to taste
  • pepper, to taste
  • tortilla chips, for serving (optional)
  • crackers, for serving (optional)
  1. To prepare avocado: In a bowl, use fork to mash the avocados and lemon juice until creamy. Then add the onion, tomatoes and cilantro.
  2. To prepare bacon: Cut the bacon into squares then place it in a hot skillet over medium heat and cook 15 minutes, or until golden. Transfer to a plate to drain excess fat and let cool.
  3. To prepare guacamole: Add the bacon, garlic powder, salt and pepper, to taste, to the guacamole; mix well.
  4. To serve, put guacamole in bowl and serve with tortilla chips or crackers, if desired.
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Gronkamole

Avocados From Mexico partner Rob Gronkowski’s favorite guacamole recipe
Servings: 4

  • 2 Avocados From Mexico
  • 1 teaspoon lemon juice
  • 3/4 cup chicken breast, cooked and shredded
  • 1/4 cup blue cheese, crumbled
  • 3 tablespoons Buffalo sauce
  • salt, to taste
  • corn chips, for serving (optional)
  • carrot sticks, for serving (optional)
  1. In a small bowl, mash avocados and stir in lemon juice.
  2. Add chicken, blue cheese and Buffalo sauce to guacamole mixture. Add salt, to taste.
  3. Serve with corn chips or carrot sticks, if desired.

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SOURCE:
Avocados From Mexico


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Food and Beverage

Finally, Ben & Jerry’s Made for Sharing: Introducing NEW Scoop-apalooza

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Beautifully Shareable, Ultimately Pair-able

Ben & Jerry's

BURLINGTON, Vt. /PRNewswire/ — Get ready to scoop, share, and celebrate! Ben & Jerry’s is excited to announce the launch of its latest innovation made for sharing: Scoop-apalooza – a collection of four delicious new flavors, available in 28 oz containers and each crafted to bring friends and family together for everyday celebrations. With larger sizes and irresistible combinations, these flavors are perfect for smaller group moments, gatherings, or just a cozy night in for fans and friends.

Experience the full interactive Multichannel News Release here:
https://www.multivu.com/benandjerrys/9241555-en-ben-and-jerrys-scoop-apalooza 

The Scoop-apalooza lineup features four crowd-pleasing flavors:

  • Vanilla & Fudge Brownie: A classic combination of rich vanilla ice cream swirled with decadent fudge brownies made by the Greyston Bakery who support open hiring.
  • Chocolate & Fudge Swirl: For chocolate enthusiasts, this flavor offers a creamy chocolate base with luscious fudge swirls that will make your taste buds dance.
  • Strawberries & Cream: Sweet cream ice cream blended with vibrant strawberry swirls.
  • Coffee & Fudge Chip: This flavor combines bold coffee ice cream, with coffee from our friends at BLK & Bold who empower youth and support grassroots change, along with oodles of fudge chips that are sure to perk up any gathering.  

“This is a whole new Ben & Jerry’s for today’s fans who know that sharing is caring,” said Flavor Guru, Haylee Nelson, adding “Scoop-apalooza is intentionally unpretentious to appeal to all of your friends and loved ones, and to pair best with any celebration be it cake, pie or dare I say… on a warm brownie?” 

Don’t love sharing your 16 oz Ben & Jerry’s pint? Scoop-apalooza proves that sharing can be deliciously easy. With a 28 oz container designed to bring everyone to the table, Scoop-apalooza turns ice cream into a moment for you and your crew. Feedback from early testing with fans was “Ben & Jerry’s pints are for your personal ice cream moments whereas Scoop-apalooza is ideal to dish out with friends.” Or, in other words, “Pint for you, Scoop-apalooza for the crew.”

Living up to their corporate mantra: “If it’s not fun, why do it?” Ben & Jerry’s is giving fans an exclusive chance to try and share some Scoop-apalooza with their friends before the flavors are available on shelves nationally. From January 14 – 28, the ice cream maker will give away exclusive Scoop-apalooza kits via Ben & Jerry’s social media channels and promotions offering fans the chance to get into the sharing spirit by gifting a kit to a pal as well as one for themselves.

 Scoop-apalooza will be available at grocery stores nationwide starting this month found alongside where you find your favorite Ben & Jerry’s pint. Learn more about our 4 NEW share-tastic flavors at https://www.benjerry.com/flavors/scoop-apalooza

About Ben & Jerry’s

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Ben & Jerry’s is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry’s is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry’s, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry’s Foundation, guided by Ben & Jerry’s employees, granted $4.5 MM in 2024 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information visit benjerry.com.

SOURCE Ben & Jerry’s


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A One-Pot Soup to Simplify Family Dinner

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Tortellini Soup

A One-Pot Soup to Simplify Family Dinner

(Family Features) If you feel like you’re constantly busy with gatherings and get-togethers, you may be looking for easy, filling meals you can enjoy with your nearest and dearest. Warm, hearty Meatball Tortellini Soup can do just that as a delicious one-pot solution. Visit Culinary.net to find more family recipes.

Watch video to see how to make this recipe!

17365 VID Meatball Tortellini Soup detail image embed

Meatball Tortellini Soup
Recipe courtesy of “Cookin’ Savvy”

Servings: 6-8

  • 4          cups beef broth
  • 1          can (14 ounces) diced tomatoes
  • 16        ounces frozen meatballs
  • 19        ounces tortellini
  • 6          ounces frozen spinach
  • 1          tablespoon onion powder
  • 1          tablespoon garlic powder
  • 1          tablespoon Italian seasoning
  • 3/4       cup Parmesan cheese, plus additional for serving, divided
  • salt, to taste
  • pepper, to taste
  • 1/4       cup heavy cream
  • bread, for serving
  1. In Dutch oven, pour in beef broth and diced tomatoes. Fill empty diced tomatoes can with water and add to pot. Stir in meatballs, tortellini and spinach. Cook over medium heat then add onion powder, garlic powder, Italian seasoning and 3/4 cup Parmesan cheese. Add salt and pepper, to taste.
  2. Cook 25 minutes, stirring occasionally. Add heavy cream and cook 5 minutes.
  3. Serve with bread and additional Parmesan cheese.

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SOURCE:
Culinary.net


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