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African Pride Partners with Impressions of Beauty to Provide College Students with Haircare Essentials

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ATLANTA /PRNewswire/ — African Pride, an award-winning haircare brand known for addressing the needs of all hair types with premium, natural ingredients, is once again proud to announce its partnership with Impressions of Beauty, a trusted multicultural college marketing company; that connects students to beauty & lifestyle brands through on-campus activation. 



African Pride is taking the campus scene by storm, and they are not holding back on the fun. In a spectacular fusion of engagement and education, African Pride is thrilled to announce that they will be jumpstarting the 2023 Fall college semester with dorm drops of samples from their staple ‘Moisture Miracle’ collection to students at Historically Black Colleges and Universities (HBCU) and Predominantly White Institutions (PWI) nationwide.

For the last 7 years, African Pride has been dedicated to empowering and supporting students at HBCUs. Through the partnership with Impressions of BeautyAfrican Pride has consistently provided essential beauty kits to HBCU students during orientations, back-to-school events, and homecoming season. This meaningful tradition continues as African Pride expands its “Moisture Miracle” collection, offering a wide range of nourishing hair products for coily & curly consumers. To see the list of participating colleges and universities, please click here.

“We are proud to be part of these prestigious universities every year,” says Jazzmene Ford, Marketing Manager at African Pride. “It is important for us to engage and connect with this specific demographic at this entry point of her hair journey. We aspire to establish ourselves as a dependable brand that she can consistently rely on.”

“At IOB, a significant facet of our mission is to introduce students to exceptional brands that have a vested interest in their unique needs as multicultural consumers,” says Ashlee Gomez, Founder & CEO of Impressions of Beauty. “We pride ourselves on cultivating meaningful connections between influential brands and HBCU students, and we are so thrilled to have African Pride on this journey with us! The honor of being able to help positively shape the consumer journey of our student audience holds immeasurable value, not just for us, but also for our esteemed brand partners!”

Additionally, African Pride will be pulling up to 5-Key HBCUs for Homecoming Yardfest season, bringing live and interactive experiences, from September 29th to October 27th. These homecoming extravaganzas will be the talk of the quads. Tour stops will include:

  • September 29, 2023 – Texas Southern University
  • October 6, 2023 – Morgan State University
  • October 13, 2023 – Tuskegee University
  • October 20, 2023 – Clark Atlanta University
  • October 27, 2023 – Florida Agricultural and Mechanical University

This partnership will bring style, education, and empowerment together. African Pride and Impressions of Beauty will continue its commitment to students’ well-being and self-expression, as they sample their signature line “Moisture Miracle” collection, African Pride is not just distributing haircare essentials; they’re creating connections, confidence, and an atmosphere of celebration. To learn more about African Pride, its partnership, and the colleges involved, please visit https://impressionsofbeauty.com/

About African Pride
For 30 years, African Pride has addressed the haircare needs of all hair types and textures whether natural or relaxed with brands like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle, and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy given when your beauty and confidence are intertwined should be accessible to all women. That’s why we created African Pride products with premium, natural ingredients at an affordable price to ensure that you’re less stressed about your hair and more focused on stepping into your best self. For more information about the brand, visit AfricanPrideHair.com, and tell us your hair story by engaging with us on social and using the hashtag #MyAfricanPride.

About Impressions of Beauty
Impressions of Beauty (IoB) is a trusted resource for multi-cultural millennials and Gen-Z students in search of brands that solve their problems. IoB is passionate about creating fun and unique on-campus experiences that make lasting impressions! IoB prides themselves on helping students identify brands that were created with them in mind while offering platforms that empower and foster community amongst our college audience. IoB’s turnkey programs make college marketing easy and result in effective brand trial, engagement, and loyalty. IOB partners with Historically Black Colleges & Universities (HBCUs) and key campus organizations to ensure that brand partners’ products and messaging are shared with the right audience, at the right time.

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SOURCE African Pride

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health and wellness

A Guide to Great Skin at Any Age

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great skin

(Family Features) Here’s the secret for achieving a glowing complexion: there is no secret. In fact, a key factor in achieving great skin at any age comes down to one common denominator that’s no secret at all. It’s simply taking good care of your skin.

After all, your skin is your body’s single largest organ. It’s your protective shield, but it can also reveal the truth of your age, especially if you’re lax when it comes to regular skin care.

Make hydration a priority. Keeping the skin hydrated maintains its barrier integrity. When the skin becomes dry, it reduces the effectiveness of the skin barrier, making it less resilient against irritants and allergens.

Often, when the skin is dry it feels more rough or flaky. With proper hydration, the skin feels smoother and looks more supple. Achieving hydration through a better skin care routine, drinking plenty of water daily and eating certain fruits and vegetables can improve your skin’s appearance, maintaining a radiant, healthy complexion.

Use the right soap. Despite what your mother may have told you, squeaky clean isn’t always best. A better bet when it comes to soap is a product that respects your skin’s moisture balance and cleanses without creating tightness or irritation.

Mild options such as Pears skin cleansing products are specifically formulated and dermatologically tested to be gentle on the skin. They’re made with plant-based glycerin, which is a powerful humectant that attracts water from the environment and deeper layers of the skin to the outer layer, keeping it hydrated. Glycerin-based cleansers can help prevent stripping of the skin’s natural oils, which averts a tight, dry feeling. 

“More than ever, consumers are looking for mild and gentle products that are effective, smell good and work well,” said Dr. Adriana Lombardi, founder of the Skin Cancer & Cosmetic Surgery Center of New Jersey. “Pears soap checks all the boxes. It creates a really nice, thick lather and smells crisp and clean while leaving the skin hydrated.”

Avoid hot showers. Even the best products may not overcome the potential harm that comes from taking showers that are too hot. The heat removes your skin’s natural oils, which leaves you prone to itching and dryness and may worsen skin conditions.

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Instead of cranking up the heat, opt for lukewarm temperatures and keep the shower time brief. Use moisturizing cleansers, and after your shower, immediately apply moisturizer to replenish and rehydrate your skin.

Protect your skin from the sun. After completing your skin cleansing routine, there’s an additional step to help maintain healthy, hydrated skin before heading outdoors: Take time to apply a layer of sunscreen to skin that will be exposed, including your face, ears and hands. Reapply every two hours if you’re spending a great deal of time outside. Sun damage can prematurely age the skin. You may not feel the heat as much during colder times of year, but the rays are still capable of damaging your skin, maybe even more so because you don’t feel the burn

Find more advice for keeping your skin supple and soft at Amazon.com/pears


3 Steps to Practice a Healthy Skin Routine

  1. Use a humidifier in your room. Adding moisture to your environment may help prevent over-drying and promote better air quality for your overall health, including your skin.
     
  2. Use glycerin-based soap. A glycerin-based soap like Pears gently cleanses your skin without stripping essential moisture.
     
  3. Moisturize immediately after showering. Showering, especially at higher water temperatures, can strip your body’s natural oils. Applying lotion immediately after you shower helps retain the moisture your body nee

Photos courtesy of Shutterstock (woman applying moisturizer, man applying moisturizer)

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SOURCE:
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Lifestyle

Von Miller and GlassesUSA.com team up to launch an AI-designed eyewear collection

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Von Miller
Von Miller and GlassesUSA.com team up to launch an AI-designed eyewear collection

ATLANTA, Feb. 19, 2025 /PRNewswire/ — GlassesUSA.com, a leader in the online eyewear industry, has just unveiled Drop 2 of its collaboration with NFL icon Von Miller. This collection showcases the results of a design process that leverages AI technology to reimagine every detail of the eyewear collection.

A fierce competitor on the field and a style innovator off it, Von Miller is the perfect partner for GlassesUSA.com’s mission to lead the eyewear industry through innovation. Together, Miller and the GlassesUSA.com team used AI to create an eyeglasses and sunglasses collection that embodies individuality, confidence, and cutting-edge design.

The Von Miller Eyewear Collection features premium acetate frames, complete with bold colors, innovative materials, and the signature VM logo embedded in the designs. Each pair is available as both prescription eyeglasses and sunglasses, giving customers more ways to express their individuality.

Eyeglasses is about expressing who you are. I wanted to create something that empowers people to own their individuality,” said Von Miller. “Working with GlassesUSA.com and their AI technology allowed us to design a collection that makes finding your perfect pair of frames easy and exciting.”

This collaboration isn’t GlassesUSA.com’s first venture into AI. The brand has already made waves with its Pairfect Match AI, a cutting-edge tool that helps customers find their perfect frames. Now, the same innovative spirit extends into product design, showcasing GlassesUSA.com’s commitment to blending technology and creativity to revolutionize eyewear.

“At GlassesUSA.com, we leverage AI to develop innovative products and features that enhance the eyewear experience. Von was an amazing partner with an outstanding perspective on eyewear—we couldn’t have asked for a better collaborator on this project.” said Arie Tom, GlassesUSA.com’s CMO.

“We asked Von to imagine the kind of glasses he envisions—frames that push boundaries and speak to his unique sense of style,” said Lihi Kopel, Head of Design at GlassesUSA.com. “With AI, we reimagined how the frames, temples, and even the smallest details could look and feel, and brought it to life, creating something truly exceptional.”

The Von Miller Eyewear Collection is available now, exclusively at GlassesUSA.com. The drop consists of 6 styles and 17 SKUs, There are 4 optics and 2 sunglasses styles included. The color pallet is based on digital colors like digital purple, light green, gray, and metallics.

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Customers can use the Virtual Try-On Tool to see how the frames look before purchasing, ensuring a perfect fit. Starting at $78,  this collection redefines what’s possible in eyewear design.

Learn more at: Von Miller’s official glasses collection, exclusively at GlassesUSA.com.

About GlassesUSA.com:

Founded in 2007, GlassesUSA.com, a subsidiary of the Optimax Eyewear group, has quickly become one of the leading direct-to-consumer online eyewear retailers in the United States. We offer the largest selection of styles and brands, with over 10,000 styles of glasses, sunglasses, and contact lenses, making it easy for everyone to find their perfect pair. Our mission is to enhance our customers’ lives by delivering eyewear tailored to their unique needs, style preferences, and budgets.
By controlling the entire supply chain, from product design and manufacturing to optical lens production and the digital shopping experience, GlassesUSA.com provides exceptional savings, offering high-quality eyewear at up to 70% off traditional retail prices. Our broad selection includes popular brands like Ray-Ban, Oakley, Prada, and Gucci, as well as our own brands such as Muse, Ottoto, Revel, and Amelia E., starting from just $29, including shipping. GlassesUSA.com also offers a variety of optical lens options, coatings, and upgrades to meet every customer’s needs.
GlassesUSA.com develops and deploys innovative technology and AI-driven solutions to transform the eyewear industry and offer customers a seamless shopping experience.

GlassesUSA.com’s Tech Suite Includes:

  • Pairfect Match AI™: Re-inventing the eyewear shopping experience with the power of AI. Pairfect Match AI™ provides customers with personalized frame recommendations based on their unique facial features, taking into account face shape and style preference.
  • Live Try-On: An AR Virtual Mirror that bridges the physical and virtual worlds and enables users to try on thousands of glasses from home with their mobile phones.

Our products are meticulously crafted in our state-of-the-art optical lab in Atlanta, GA, with next-day shipping available across the US. GlassesUSA.com is part of the Optimax Eyewear group.

For more information, please visit https://www.GlassesUSA.com

SOURCE GlassesUSA.com

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Lifestyle

Ulta Beauty Teams Up with Instacart to Deliver Beauty in a Flash Nationwide

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Beauty meets convenience with largest specialty U.S. beauty retailer now available on Instacart for delivery in as fast as an hour from more than 1,400 stores

SAN FRANCISCO and BOLINGBROOK, Ill., Jan. 8, 2025 /PRNewswire/ — Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Ulta Beauty, the nation’s largest beauty retailer, today announced a nationwide partnership to offer same-day delivery. With this collaboration, Ulta Beauty’s unparalleled assortment – spanning every category and price point – now available for delivery in as fast as an hour via Instacart from more than 1,400 stores across the United States.

Ulta
Beauty meets convenience with Ulta Beauty now available on Instacart for delivery in as fast as an hour from more than 1,400 stores.

From established to emerging beauty brands, Instacart customers can now shop a wide selection of beloved skin care, hair care, cosmetics, fragrances, and wellness products with even greater convenience. This partnership also integrates Ulta Beauty Rewards™ into the Instacart App, allowing members to earn points on every Ulta Beauty purchase made via Instacart by linking their accounts  through Ulta Beauty’s storefront.* To celebrate the launch of the partnership, customers can receive $10 off their $50 order through January 26.**

“Our partnership with Ulta Beauty comes at a perfect time when millions of Instacart customers are setting new intentions, focusing on wellness, and envisioning aspirational versions of themselves,” said Blake Wallace, Senior Director of Retail Partnerships at Instacart. “With Ulta Beauty’s wide range of products now available on Instacart, we’re giving customers more selection, convenience, and beauty options in the New Year and beyond.”

“Reimagining how and where beauty lovers can shop with us has always been at the core of Ulta Beauty’s mission,” said Jodi Williams, Vice President of eCommerce at Ulta Beauty. “Our collaboration with Instacart allows us to meet guests in even more places, offering fast and seamless access to the products they love. With self-care top of mind in the New Year, this partnership debuts at the perfect time to help guests refresh their rituals and routines with ease.”

Ulta Beauty joins more than 1,500 retailer banners already available on the Instacart App – ranging from grocery to beauty to home improvement to pet supplies. To begin shopping from Ulta Beauty for same-day delivery via Instacart, customers nationwide can visit https://www.instacart.com/store/ulta/storefront or select the Ulta Beauty storefront on the Instacart App. 

*For full details, see Program Terms and Conditions
**$10 off is valid through 1/26/2025 at 11:59PM PT and is valid only in the United States for one order of $50 or more with Ulta Beauty and purchased through Instacart.com, while supplies last. Discount will be applied to the total purchase price for all non-alcohol products, and excludes taxes, service fees, special handling fees and/or other fees; offer cannot be applied to alcohol products. Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart.com with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

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About Ulta Beauty

At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.

SOURCE Maplebear Inc. dba Instacart

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