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African Pride Partners with Impressions of Beauty to Provide College Students with Haircare Essentials

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ATLANTA /PRNewswire/ — African Pride, an award-winning haircare brand known for addressing the needs of all hair types with premium, natural ingredients, is once again proud to announce its partnership with Impressions of Beauty, a trusted multicultural college marketing company; that connects students to beauty & lifestyle brands through on-campus activation. 



African Pride is taking the campus scene by storm, and they are not holding back on the fun. In a spectacular fusion of engagement and education, African Pride is thrilled to announce that they will be jumpstarting the 2023 Fall college semester with dorm drops of samples from their staple ‘Moisture Miracle’ collection to students at Historically Black Colleges and Universities (HBCU) and Predominantly White Institutions (PWI) nationwide.

For the last 7 years, African Pride has been dedicated to empowering and supporting students at HBCUs. Through the partnership with Impressions of BeautyAfrican Pride has consistently provided essential beauty kits to HBCU students during orientations, back-to-school events, and homecoming season. This meaningful tradition continues as African Pride expands its “Moisture Miracle” collection, offering a wide range of nourishing hair products for coily & curly consumers. To see the list of participating colleges and universities, please click here.

“We are proud to be part of these prestigious universities every year,” says Jazzmene Ford, Marketing Manager at African Pride. “It is important for us to engage and connect with this specific demographic at this entry point of her hair journey. We aspire to establish ourselves as a dependable brand that she can consistently rely on.”

“At IOB, a significant facet of our mission is to introduce students to exceptional brands that have a vested interest in their unique needs as multicultural consumers,” says Ashlee Gomez, Founder & CEO of Impressions of Beauty. “We pride ourselves on cultivating meaningful connections between influential brands and HBCU students, and we are so thrilled to have African Pride on this journey with us! The honor of being able to help positively shape the consumer journey of our student audience holds immeasurable value, not just for us, but also for our esteemed brand partners!”

Additionally, African Pride will be pulling up to 5-Key HBCUs for Homecoming Yardfest season, bringing live and interactive experiences, from September 29th to October 27th. These homecoming extravaganzas will be the talk of the quads. Tour stops will include:

  • September 29, 2023 – Texas Southern University
  • October 6, 2023 – Morgan State University
  • October 13, 2023 – Tuskegee University
  • October 20, 2023 – Clark Atlanta University
  • October 27, 2023 – Florida Agricultural and Mechanical University

This partnership will bring style, education, and empowerment together. African Pride and Impressions of Beauty will continue its commitment to students’ well-being and self-expression, as they sample their signature line “Moisture Miracle” collection, African Pride is not just distributing haircare essentials; they’re creating connections, confidence, and an atmosphere of celebration. To learn more about African Pride, its partnership, and the colleges involved, please visit https://impressionsofbeauty.com/

About African Pride
For 30 years, African Pride has addressed the haircare needs of all hair types and textures whether natural or relaxed with brands like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle, and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy given when your beauty and confidence are intertwined should be accessible to all women. That’s why we created African Pride products with premium, natural ingredients at an affordable price to ensure that you’re less stressed about your hair and more focused on stepping into your best self. For more information about the brand, visit AfricanPrideHair.com, and tell us your hair story by engaging with us on social and using the hashtag #MyAfricanPride.

About Impressions of Beauty
Impressions of Beauty (IoB) is a trusted resource for multi-cultural millennials and Gen-Z students in search of brands that solve their problems. IoB is passionate about creating fun and unique on-campus experiences that make lasting impressions! IoB prides themselves on helping students identify brands that were created with them in mind while offering platforms that empower and foster community amongst our college audience. IoB’s turnkey programs make college marketing easy and result in effective brand trial, engagement, and loyalty. IOB partners with Historically Black Colleges & Universities (HBCUs) and key campus organizations to ensure that brand partners’ products and messaging are shared with the right audience, at the right time.

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SOURCE African Pride

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Lifestyle

Ulta Beauty Teams Up with Instacart to Deliver Beauty in a Flash Nationwide

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Beauty meets convenience with largest specialty U.S. beauty retailer now available on Instacart for delivery in as fast as an hour from more than 1,400 stores

SAN FRANCISCO and BOLINGBROOK, Ill., Jan. 8, 2025 /PRNewswire/ — Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Ulta Beauty, the nation’s largest beauty retailer, today announced a nationwide partnership to offer same-day delivery. With this collaboration, Ulta Beauty’s unparalleled assortment – spanning every category and price point – now available for delivery in as fast as an hour via Instacart from more than 1,400 stores across the United States.

Ulta
Beauty meets convenience with Ulta Beauty now available on Instacart for delivery in as fast as an hour from more than 1,400 stores.

From established to emerging beauty brands, Instacart customers can now shop a wide selection of beloved skin care, hair care, cosmetics, fragrances, and wellness products with even greater convenience. This partnership also integrates Ulta Beauty Rewards™ into the Instacart App, allowing members to earn points on every Ulta Beauty purchase made via Instacart by linking their accounts  through Ulta Beauty’s storefront.* To celebrate the launch of the partnership, customers can receive $10 off their $50 order through January 26.**

“Our partnership with Ulta Beauty comes at a perfect time when millions of Instacart customers are setting new intentions, focusing on wellness, and envisioning aspirational versions of themselves,” said Blake Wallace, Senior Director of Retail Partnerships at Instacart. “With Ulta Beauty’s wide range of products now available on Instacart, we’re giving customers more selection, convenience, and beauty options in the New Year and beyond.”

“Reimagining how and where beauty lovers can shop with us has always been at the core of Ulta Beauty’s mission,” said Jodi Williams, Vice President of eCommerce at Ulta Beauty. “Our collaboration with Instacart allows us to meet guests in even more places, offering fast and seamless access to the products they love. With self-care top of mind in the New Year, this partnership debuts at the perfect time to help guests refresh their rituals and routines with ease.”

Ulta Beauty joins more than 1,500 retailer banners already available on the Instacart App – ranging from grocery to beauty to home improvement to pet supplies. To begin shopping from Ulta Beauty for same-day delivery via Instacart, customers nationwide can visit https://www.instacart.com/store/ulta/storefront or select the Ulta Beauty storefront on the Instacart App. 

*For full details, see Program Terms and Conditions
**$10 off is valid through 1/26/2025 at 11:59PM PT and is valid only in the United States for one order of $50 or more with Ulta Beauty and purchased through Instacart.com, while supplies last. Discount will be applied to the total purchase price for all non-alcohol products, and excludes taxes, service fees, special handling fees and/or other fees; offer cannot be applied to alcohol products. Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart.com with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

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About Ulta Beauty

At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.

SOURCE Maplebear Inc. dba Instacart

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REVOLVE AND MUUS COLLECTIVE LAUNCH MOBILE FASHION GAME, BELLEMINT IN THE U.S.

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BELLEMINT IS A NEXT-GEN, MOBILE FASHION STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING

LOS ANGELES /PRNewswire/ — Revolve Group (RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, through its partnership with Muus Collective, Inc. and Griffin Gaming Partners, has launched mobile fashion game BELLEMINT in the U.S. This advanced fashion styling game integrates the renowned brand portfolios of REVOLVE and FWRD into an immersive shopping experience. As BELLEMINT‘s exclusive retail partner, REVOLVE is expanding its digital presence, offering a distinctive blend of virtual and real-world fashion, designed to deepen customer engagement and expand its reach to new audiences.

REVOLVE
REVOLVE AND MUUS COLLECTIVE LAUNCH MOBILE FASHION GAME, BELLEMINT IN THE U.S.

In BELLEMINT, players (known as Stylists) explore REVOLVE‘s latest collections from popular brands, including A.L.C.Andrea IyamahBronx and BancoHemant and NanditaMaria Lucia Hohan, Rococo Sand, and others in an interactive digital format, providing an innovative channel for style inspiration and direct purchasing. Stylists tap into self-expression by creating looks, customizing digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participating in daily styling challenges. They can connect with other stylists through voting on their looks and can follow and friend others who inspire them. As players earn their first promotion to a new stylist level in BELLEMINT, they unlock a limited-time 20% discount to shop on REVOLVE, seamlessly connecting virtual achievements with real-world rewards. This promotion-based reward system encourages players to continue refining their styling skills while engaging with REVOLVE and FWRD collections. Future updates will further integrate loyalty benefits, offering even more real-world incentives through gameplay.

What differentiates BELLEMINT is its seamless integration with the REVOLVE e-commerce platform, merging the virtual world with the real world to offer customers an aspirational, engaging, and personalized shopping experience. By tapping into the gaming world through a sophisticated and stylized platform, BELLEMINT supports REVOLVE‘s commitment to providing exclusive, interactive experiences that foster customer loyalty and drive innovation in retail.

BELLEMINT offers an immersive and aspirational shopping journey that seamlessly merges virtual fashion with real-world trends,” said Sarah Fuchs, Co-Founder, Co-CEO, and Chair of Muus Collective. “Our initial regional launches in Canada, Australia, and New Zealand revealed a highly engaged audience that embraces self-expression and spends an average of 30 minutes a day styling, discovering, and shopping. With even more exciting features coming soon, we’re thrilled to introduce this experience to the U.S. audience—REVOLVE‘s primary market—and can’t wait to see how they unlock and embrace their perfect digital and IRL wardrobes.”

“The launch of BELLEMINT marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives. At REVOLVE, we’re committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we’re elevating our brand presence with the potential to drive measurable growth for REVOLVE and FWRD. – Michael Mente, Co-Founder and Co-CEO, REVOLVE Group Inc.

REVOLVE and Muus designed BELLEMINT to be a digital runway for players to discover and shop curated fashion — and for brand partners to market their products to a tailored audience,” said Emily Wang, Partner and COO at Griffin Gaming Partners. “The game serves as a new medium for brands to boost product discovery and brand loyalty organically, with players repeatedly engaging with digital clothing and accessories to win outfit styling challenges. Players enter and vote on challenges as a creative form of self-expression, all the while delighting in fashion inspiration and adding real-world outfits to their cart from their favorite in-game stylists and the game’s user-generated social feed.”  

BELLEMINT is a gamified platform where creativity meets the fashion and beauty our players love, offering a unique experience they won’t find anywhere else,” said Amber Bezahler, Co-Founder and Co-CEO of Muus Collective. “We are proud to provide an inclusive experience with an unparalleled range of skin tones, hair textures, and body sizes—seamlessly aligned with REVOLVE‘s ethos. Together, we’re setting a new standard for diversity and representation in fashion gaming.”

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To learn more, visit https://bellemint.com/, watch the trailer on YouTube https://www.youtube.com/watch?v=qk3n4_YShqc and download the game on iOS and Android – https://bellemint.sng.link/Dp7nc/vfvd/f5t4. Media library can be found here.

Media Contact:
[email protected]

Media Contact for Muus Collective, Inc.
[email protected]

About Revolve Group, Inc.

Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.

We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.

About Muus Collective, Inc.

Muus Collective is an entertainment studio building community-driven, fashion-forward experiences across mobile games and e-commerce. The studio’s debut mobile fashion game, BELLEMINT, empowers players to discover inspiration, style unique looks, and share their creativity. BELLEMINT is now available for download on the App Store and Google Play. Follow the Collective at http://www.muuscollective.com.

About Griffin Gaming Partners

Griffin Gaming Partners (“GGP”) is a leading venture capital firm, focused on the global gaming market, with over $1.3 billion in assets under management. GGP invests in seed through growth stages at the intersection of content, infrastructure, social platforms, and game-related companies.

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SOURCE Revolve Group, Inc.

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COSRX Prime Big Deal Days: Get Huge Savings on TikTok’s Most-Loved Skincare Products at Amazon

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LOS ANGELES, Sept. 27, 2024 /PRNewswire/ — Derm favorite brand COSRX is gearing up for a major shopping event with the launch of Prime Big Deal Days 2024, exclusively on Amazon. Running from October 8th to 9th, this highly anticipated sale will see up to 55% off on all COSRX products offering skincare lovers the opportunity to enjoy deep discounts on some of the most popular and TikTok-viral products, including the best-selling COSRX Advanced Snail 96 Mucin Power Essence and The 6 Peptide Skin Booster Serum.

COSRX Prime Big Deal Days Get Huge Savings TikTok s Most Loved
COSRX Prime Big Deal Days: Get Huge Savings on TikTok’s Most-Loved Skincare Products at Amazon

Promotional Products:

Niacinamide 15% Peptide Booster Set

COSRX, the trusted go-to skincare brand renowned for its clean, effective, and dermatologist-approved products, is excited to unveil its latest innovation, the Niacinamide 15% Peptide Booster Set, a powerhouse duo designed to transform dull, textured skin into a radiant, mirror-like complexion.

This new set includes The 6 Peptide Skin Booster Serum and The Niacinamide 15 Serum, a dynamic combination that addresses multiple skin concerns, from hydration and smoothness to acne prevention and treatment.

The 6 Peptide Skin Booster Serum functions as both a toner and serum, infused with six peptides that target a range of skin issues, including hydration, firmness, and texture refinement. Dermatologist-tested for sensitive skin, this lightweight, fast-absorbing formula is ideal for daily use and works seamlessly with other skincare products to enhance results, making it a must-have addition to any skincare routine. Its jumbo size also ensures lasting value, with just a small amount delivering powerful benefits.

Following this, The Niacinamide 15 Serum, featuring a potent 15% concentration of niacinamide, tackles acne at every stage – from prevention to aftercare. This breakout-busting serum is clinically proven to reduce blemishes, regulate oil production, and improve skin texture without clogging pores, leading to clearer, healthier skin with continued use.

Together, these two products offer a comprehensive solution for anyone looking to achieve smooth, even-toned, and glowing skin. With the Niacinamide 15% Peptide Booster Set, COSRX delivers on its promise to make radiant skin accessible for all.

“We are thrilled to offer our customers access to some of our most sought-after products during Amazon’s Prime Big Deal Days,” said a COSRX representative. “This sale is a perfect opportunity for both new and loyal customers to explore our range of dermatologist-approved products at a fraction of the price.”

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For more information on the Prime Big Deal Days sale and COSRX’s product range, visit the COSRX Amazon store starting October 8, 2024.

About COSRX:

K-beauty brand offering powerful yet affordable skincare solutions, COSRX has quickly become one of America’s favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn’t. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.comAmazonULTARevolveDermstoreNordstrom and Target.

COSRX is also on Instagram + TikTok.

SOURCE COSRX

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