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Following a Record-Breaking 2023, ROAR® Organic Secures $10 Million Investment from Factory LLC
BETHLEHEM, Pa. /PRNewswire/ — ROAR® Organic, the rapidly growing beverage brand known for its deliciously functional hydration products is pleased to announce a new $10 million investment by Factory LLC. The funds signal a massive vote of confidence in the brand and its future, and further accelerates ROAR®‘s position as an emerging leader in the functional beverage category. ROAR® ended 2023 as the #1 Flavored Non-Carbonated Water & Sports Drink brand in the Natural channel1 and one of the fastest growing brands in the Flavored Non-Carbonated Water and Sports & Rehydration Drink categories2 overall.
“I’m incredibly proud of the journey we’re on”, said Roly Nesi, Founder of ROAR® Organic. “Watching our brand grow and evolve has been nothing short of exhilarating. From our humble beginnings to becoming a leader in the functional beverage category, every milestone is a testament to the hard work and dedication of our team.”
Commenting on the investment, Keith Caldwell, Partner at Factory LLC, expressed confidence in the brand and the significance of continued investment, stating, “From the moment we first encountered ROAR®, we knew there was something special here. Our continued investment reflects our unwavering belief in the team, their vision, and their ability to disrupt the beverage industry.”
In its pursuit of expanded product availability, ROAR® is continuing to solidify its position as a category growth driver via strategic and influential partnerships with multiple DSD distributors in key markets, bolstering its distribution network and ensuring broader consumer accessibility nationwide.
From extending its “Official Hydration Partner” status with the popular Professional Pickleball Association pro tour to collaborating with influential figures on exciting new flavors, ROAR® continues to innovate and captivate consumers. Following the success of last year’s Strawberry Lemonade launch and expansion into the Powder category, the brand launched its 6th ready-to-drink flavor earlier this year, Blackberry Lemonade, and its 4th ROAR® Plus Powder, Cherry Limeade, a creation with brand partner and Peloton Instructor, Jess Sims.
“2023 was a fantastic year for the brand, but we believe we’re just getting started,” said Bill Lange, CEO of ROAR® Organic. “Our on-trend product portfolio aligns with the shifting consumer preferences towards healthier, functional yet great tasting beverages— and we couldn’t be more confident in our ability to continue to make significant impact.”
With a relentless drive to redefine hydration and empower consumers to “Drink Out Loud”, ROAR® Organic remains steadfast in its mission to revolutionize the beverage category.
About ROAR® Organic
ROAR® Organic beverages deliver Complete Hydration™ products with replenishing electrolytes packed into every bottle. In addition to hydration, ROAR® Organic also provides 100% of your daily value of vitamins C, B5, B6 and B12 and is an excellent source of antioxidants from vitamins A, C and E. With only 20 calories and 3g of sugar or less per 18 oz bottle, ROAR® Organic features the perfect combination of ingredients for success — electrolytes for faster hydration, antioxidants to protect against free radicals and B vitamins to help you get up and go. ROAR® is also non-GMO, keto friendly, and vegan. Untwist a cap and experience #CompleteHydration with ROAR®!
About Factory LLC
Factory is an experienced group of CPG investors and operators who collaborate with brand teams at our one-of-a- kind, purpose-built, 40,000 sq. ft. innovation and scale-up facility. We map out strategic directions and dig into the nitty-gritty, tapping into the proven skillsets of seasoned professionals in product development, supply chain, manufacturing, marketing, finance and management. We are built to ideate, innovate, drive value, deliver results and build brands. We are entrepreneurs with discipline, moving fast and moving smartly. We work most effectively with like-minded partners.
SOURCE ROAR Organic
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Jay Leno Test Drives the Slate Truck as Startup Pushes Toward 2026 Launch
The affordable electric pickup from Slate Auto is gaining attention after Jay Leno test drove the prototype on Jay Leno’s Garage. Here’s the latest update on pricing, features, reservations, and the planned 2026 production launch.

Testing the Slate Truck
The affordable electric pickup from Slate Auto is continuing to gain attention as the startup moves closer to production. One of the most visible recent developments came when legendary car collector and TV host Jay Leno featured the truck on his popular YouTube series Jay Leno’s Garage.
The episode offered one of the most detailed looks yet at the upcoming Slate Truck, including a real-world test drive, design insights, and a closer look at the company’s philosophy behind building what could become one of America’s most affordable electric vehicles.
Watch the Jay Leno Test Drive
What Jay Leno Revealed About the Slate Truck
During the episode, Leno drove a pre-production prototype of the truck while engineers from Slate Auto explained the design approach.
Unlike many modern EVs packed with luxury features, the Slate Truck is intentionally simple.
Key highlights from the test drive include:
A Focus on Simplicity and Repairability
One of the most notable ideas behind the truck is that it is designed to be easy to repair and modify. Instead of relying on proprietary parts or complex electronics, the vehicle uses a more straightforward architecture that could allow owners or independent mechanics to work on it.
This approach contrasts with many EVs that require dealership service or specialized tools.
Modular Body Panels and Customization
The Slate Truck is built around a modular platform with removable exterior panels and optional accessory kits.
According to the company, owners will be able to customize the vehicle with:
Different body panel styles Accessory racks and cargo options A potential conversion kit that can transform the pickup into a small SUV
The idea is to allow the vehicle to evolve with the owner’s needs over time.
Minimalist Interior
Inside the prototype shown to Leno, the truck features a very basic interior layout.
Instead of a large infotainment system, the vehicle relies heavily on smartphone integration and simpler controls to keep costs down. This minimalist philosophy is part of the company’s effort to build a lower-cost EV.
Pricing and the “Affordable EV” Promise
When the truck was first revealed in 2025, Slate Auto suggested the vehicle could cost under $20,000 after incentives.
However, with changes to federal EV incentives and updated pricing expectations, analysts now estimate the truck will likely start around the mid-$20,000 range.
Even at that price, the vehicle could still become one of the most affordable electric trucks available in the United States.
Production Plans in Indiana
The company plans to manufacture the truck in Warsaw, Indiana, where a large former industrial facility is being converted into an EV factory.
Production targets include:
Production start: Late 2026 Early deliveries: Possibly 2027 Potential capacity: Up to about 150,000 vehicles per year once fully ramped
Strong early interest has also been reported, with more than 100,000 reservations placed for the truck shortly after its reveal.
A Different Kind of Electric Truck
The Slate Truck is entering a market where most electric pickups—such as the Ford F-150 Lightning and Rivian R1T—sit at much higher price points.
Rather than competing on luxury or performance, the Slate Truck is aiming to fill a different niche: a practical, customizable, and relatively affordable electric work vehicle.
If the company can deliver on its promises, it could open the door to a new category of budget-friendly EVs.
For now, the test drive on Jay Leno’s Garage provides one of the clearest glimpses yet at how the truck might perform in the real world.
Related Coverage on STM Daily News
- Automotive News and Innovation – STM Daily News
- Boom Supersonic and the Overture: The Return of Commercial Supersonic Travel
- The Evolution of Public Transportation in Los Angeles
- Technology News and Emerging Innovations
Further Reading and Information
- Slate Auto Official Website
- Watch the Slate Truck Test Drive on Jay Leno’s Garage
- Car and Driver: First Look at the Slate Truck
- TechCrunch: Slate Auto Leadership Changes Ahead of Launch
- InsideEVs: Latest Electric Vehicle News
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Children can be systematic problem-solvers at younger ages than psychologists had thought – new research
Child psychologists: Celeste Kidd’s research challenges long-standing ideas from Jean Piaget about children’s problem-solving abilities. Her findings show that children as young as four can independently utilize algorithmic strategies to solve complex tasks, contradicting the belief that systematic logical thinking develops only after age seven. This insight highlights the importance of nurturing algorithmic thinking in early education.
Last Updated on March 16, 2026 by Daily News Staff
Celeste Kidd, University of California, Berkeley
I’m in a coffee shop when a young child dumps out his mother’s bag in search of fruit snacks. The contents spill onto the table, bench and floor. It’s a chaotic – but functional – solution to the problem.
Children have a penchant for unconventional thinking that, at first glance, can look disordered. This kind of apparently chaotic behavior served as the inspiration for developmental psychologist Jean Piaget’s best-known theory: that children construct their knowledge through experience and must pass through four sequential stages, the first two of which lack the ability to use structured logic.
Piaget remains the GOAT of developmental psychology. He fundamentally and forever changed the world’s view of children by showing that kids do not enter the world with the same conceptual building blocks as adults, but must construct them through experience. No one before or since has amassed such a catalog of quirky child behaviors that researchers even today can replicate within individual children.
While Piaget was certainly correct in observing that children engage in a host of unusual behaviors, my lab recently uncovered evidence that upends some long-standing assumptions about the limits of children’s logical capabilities that originated with his work. Our new paper in the journal Nature Human Behaviour describes how young children are capable of finding systematic solutions to complex problems without any instruction. https://www.youtube.com/embed/Qb4TPj1pxzQ?wmode=transparent&start=0 Jean Piaget describes how children of different ages tackle a sorting task, with varying success.
Putting things in order
Throughout the 1960s, Piaget observed that young children rely on clunky trial-and-error methods rather than systematic strategies when attempting to order objects according to some continuous quantitative dimension, like length. For instance, a 4-year-old child asked to organize sticks from shortest to longest will move them around randomly and usually not achieve the desired final order.
Psychologists have interpreted young children’s inefficient behavior in this kind of ordering task – what we call a seriation task – as an indicator that kids can’t use systematic strategies in problem-solving until at least age 7.
Somewhat counterintuitively, my colleagues and I found that increasing the difficulty and cognitive demands of the seriation task actually prompted young children to discover and use algorithmic solutions to solve it.
Piaget’s classic study asked children to put some visible items like wooden sticks in order by height. Huiwen Alex Yang, a psychology Ph.D. candidate who works on computational models of learning in my lab, cranked up the difficulty for our version of the task. With advice from our collaborator Bill Thompson, Yang designed a computer game that required children to use feedback clues to infer the height order of items hidden behind a wall, .
The game asked children to order bunnylike creatures from shortest to tallest by clicking on their sneakers to swap their places. The creatures only changed places if they were in the wrong order; otherwise they stayed put. Because they could only see the bunnies’ shoes and not their heights, children had to rely on logical inference rather than direct observation to solve the task. Yang tested 123 children between the ages of 4 and 10. https://www.youtube.com/embed/GlsbcE6nOxk?wmode=transparent&start=0 Researcher Huiwen Alex Yang tests 8-year-old Miro on the bunny sorting task. The bunnies are hidden behind a wall with only their sneakers visible. Miro’s selections exemplify use of selection sort, a classic efficient sorting algorithm from computer science. Kidd Lab at UC Berkeley.
Figuring out a strategy
We found that children independently discovered and applied at least two well-known sorting algorithms. These strategies – called selection sort and shaker sort – are typically studied in computer science.
More than half the children we tested demonstrated evidence of structured algorithmic thinking, and at ages as young as 4 years old. While older kids were more likely to use algorithmic strategies, our finding contrasts with Piaget’s belief that children were incapable of this kind of systematic strategizing before 7 years of age. He thought kids needed to reach what he called the concrete operational stage of development first.
Our results suggest that children are actually capable of spontaneous logical strategy discovery much earlier when circumstances require it. In our task, a trial-and-error strategy could not work because the objects to be ordered were not directly observable; children could not rely on perceptual feedback.
Explaining our results requires a more nuanced interpretation of Piaget’s original data. While children may still favor apparently less logical solutions to problems during the first two Piagetian stages, it’s not because they are incapable of doing otherwise if the situation requires it.
A systematic approach to life
Algorithmic thinking is crucial not only in high-level math classes, but also in everyday life. Imagine that you need to bake two dozen cookies, but your go-to recipe yields only one. You could go through all the steps of making the recipe twice, washing the bowl in between, but you’d never do that because you know that would be inefficient. Instead, you’d double the ingredients and perform each step only once. Algorithmic thinking allows you to identify a systematic way of approaching the need for twice as many cookies that improves the efficiency of your baking.
Algorithmic thinking is an important capacity that’s useful to children as they learn to move and operate in the world – and we now know they have access to these abilities far earlier than psychologists had believed.
That children can engage with algorithmic thinking before formal instruction has important implications for STEM – science, technology, engineering and math –education. Caregivers and educators now need to reconsider when and how they give children the opportunity to tackle more abstract problems and concepts. Knowing that children’s minds are ready for structured problems as early as preschool means we can nurture these abilities earlier in support of stronger math and computational skills.
And have some patience next time you encounter children interacting with the world in ways that are perhaps not super convenient. As you pick up your belongings from a café floor, remember that it’s all part of how children construct their knowledge. Those seemingly chaotic kids are on their way to more obviously logical behavior soon.
Celeste Kidd, Professor of Psychology, University of California, Berkeley
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Formula 1 Roars Back to Downtown Phoenix with Red Bull Showrun
Downtown Phoenix experienced the thunder of Formula 1 engines once again on Saturday, March 14, 2026, when the Red Bull Showrun transformed East Jefferson Street into a temporary motorsports stage. The free public event drew large crowds eager to see a real Formula 1 car perform high-speed demonstrations through the heart of the city.
The star of the event was the legendary Red Bull RB7, one of the most dominant machines in modern Formula 1 history. Fans watched as the car blasted down the temporary street course performing burnouts, donuts, and acceleration runs that echoed between downtown buildings.
A Championship Machine on City Streets
Originally driven to the 2011 Formula 1 World Championship by Sebastian Vettel, the RB7 represents a golden era for Red Bull Racing. The car is known for its aerodynamic design and remarkable performance during the 2011 season.
During the Phoenix showrun, the car was piloted by Scott Speed, a former Formula 1 competitor and experienced motorsports driver. He was joined by Nikola Tsolov, a rising talent in Red Bull’s junior driver development program.
Together, the drivers delivered a high-energy demonstration that gave spectators a rare opportunity to witness the power and precision of Formula 1 machinery up close.
A Tribute to Phoenix’s Formula 1 Legacy
The event also served as a reminder of Phoenix’s unique place in Formula 1 history. The city previously hosted the United States Grand Prix (Phoenix street circuit), which ran through downtown streets from 1989 through 1991.
During those races, fans watched legendary drivers such as Ayrton Senna compete on the challenging desert street circuit.
Although the Grand Prix eventually moved to other locations, the Red Bull Showrun brought the spirit of Formula 1 back to Phoenix for a new generation of motorsports fans.
Formula 1’s Growing U.S. Momentum
The Phoenix showrun comes at a time when Formula One is experiencing unprecedented growth in the United States. The sport now hosts three annual races in Austin, Miami, and Las Vegas.
Promotional events like the Red Bull Showrun help introduce the sport to new audiences and reconnect cities with their racing heritage.
For longtime Phoenix residents, the sound of a Formula 1 engine echoing through downtown streets was more than just a spectacle—it was a powerful reminder of the city’s motorsports past and the growing popularity of Formula 1 across America. 🏎️🔥
Related External Coverage
- Official Red Bull Showrun Phoenix Event Page
- Arizona’s Family (3TV / CBS 5): Coverage of the Red Bull Showrun in Downtown Phoenix
- Formula 1 Official Website – Learn More About the Sport
- City of Phoenix – Downtown Events and Street Closures
- History of the Phoenix Street Circuit and the U.S. Grand Prix (1989–1991)
Stay updated with the latest automotive news, vehicle technology, industry trends, and transportation innovations. The STM Daily News Automotive section explores how cars, electric vehicles, and mobility solutions are shaping the future of the road.
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