Elizabeth Currid-Halkett, University of Southern California; Bryan Tysinger, University of Southern California, and Jack Chapel, University of Southern California

Rural Americans – particularly men – are expected to live significantly shorter, less healthy lives than their urban counterparts, according to our research, recently published in the Journal of Rural Health.

We found that a 60-year-old man living in a rural area is expected on average to live two fewer years than an urban man. For women, the rural-urban gap is six months.

A key reason is worse rates among rural people for smoking, obesity and chronic conditions such as high blood pressure and heart disease. These conditions are condemning millions to disability and shortened lives.

What’s more, these same people live in areas where medical care is evaporating. Living in rural areas, with their relatively sparse populations, often means a shortage of doctors, longer travel distances for medical care and inadequate investments in public health, driven partly by declines in economic opportunities.

Our team arrived at these findings by using a simulation called the Future Elderly Model. With that, we were able to simulate the future life course of Americans currently age 60 living in either an urban or rural area.

The model is based on relationships observed in 20 years of data from the Health and Retirement Study, an ongoing survey that follows people from age 51 through the rest of their lives. Specifically, the model showed how long these Americans might live, the expected quality of their future years, and how certain changes in lifestyle would affect the results.

We describe the conditions that drive our results as “diseases of despair,” building off the landmark work of pioneering researchers who coined the now widely used term “deaths of despair.” They documented rising mortality among Americans without a college degree and related these deaths to declines in social and economic prospects.

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The main causes of deaths of despair – drug overdoses, liver disease and suicide – have also been called “diseases of despair.” But the conditions we study, such as heart disease, could similarly be influenced by social and economic prospects. And they can profoundly reduce quality of life.

We also found that if rural education levels were as high as in urban areas, this would eliminate almost half of the rural-urban life-expectancy gap. Our data shows 65% of urban 60-year-olds were educated beyond high school, compared with 53% of rural residents the same age.

One possible reason for the difference is that getting a bachelor’s degree may make a person more able or willing to follow scientific recommendations – and more likely to work out for 150 minutes a week or eat their veggies as their doctor advises them to. https://www.youtube.com/embed/_WzwHJbAGVc?wmode=transparent&start=0 Rural communities are increasingly hampered by their lack of access to health care.

Why it matters

The gap between urban and rural health outcomes has widened over recent decades. Yet the problem goes beyond disparities between urban and rural health: It also splits down some of the party lines and social divides that separate U.S. citizens, such as education and lifestyle.

Scholarship on the decline of rural America suggests that people living outside larger cities are resentful of the economic forces that may have eroded their economic power. The interplay between these forces and the health conditions we study are less appreciated.

Economic circumstances can contribute to health outcomes. For example, increased stress and sedentary lifestyle due to joblessness can contribute to chronic health issues such as cardiovascular disease. Declines in economic prospects due to automation and trade liberalization are linked to increases in mortality.

But health can also have a strong influence on economic outcomes. Hospitalizations cause high medical costs, loss of work and earnings, and increases in bankruptcy. The onset of chronic disease and disability can lead to long-lasting declines in income. Even health events experienced early in childhood can have economic consequences decades later.

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In tandem, these health and economic trends might reinforce each other and help fuel inequality between rural and urban areas that produces a profoundly different quality of life.

What still isn’t known

It should be noted that our results, like many studies, are describing outcomes on average; the rural population is not a monolith. In fact, some of the most physically active and healthy people we know live in rural areas.

Just how much your location affects your health is an ongoing area of research. But as researchers begin to understand more, we can come up with strategies to promote health among all Americans, regardless of where they live.

The Research Brief is a short take on interesting academic work.

Elizabeth Currid-Halkett, James Irvine Chair in Urban and Regional Planning and Professor of Public Policy, University of Southern California; Bryan Tysinger, Assistant Professor of Health Policy and Management, University of Southern California, and Jack Chapel, Postdoctoral Scholar in Economics, University of Southern California

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Leticia Fanucchi, Oklahoma State University

Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to [email protected].

Are animals smart? – Deron

It’s a fascinating question that intrigues millions of pet owners, animal lovers, veterinarians and scientists all over the world: Just how smart are animals?

Scientists once believed a brain with billions of neurons was a requirement for intelligence. After all, that’s why you’re able to think – neurons are the nerve cells in the brain that connect and transmit messages to each other.

For the record, the human brain has about 86 billion neurons. For comparison, dogs and cats have less than one billion.

Yet the more that scientists like me study animal emotion and cognition – the ability to learn through experiences and thinking – the more we find that humans are not very special at all. Many nonhuman species can do these things too.

Right now, there’s no agreement on how to decide whether a particular animal species is intelligent. But most scientists who study animal cognition have observed that many animals are able to solve problems, use tools, recall important information about their environment and recognize themselves in the mirror.

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Toolmaking bears and crows

Memory is a marker of intelligence. Of all animals, humans possess the most accurate and sophisticated memory. But elephants can recognize as many as 30 traveling companions at a time. They also learn to migrate away from drought-prone areas, based on memories of earlier droughts.

That kind of recall – known as episodic memory – is the ability to remember an event, including when and where it occurred. Until recently, scientists thought only humans had it. But now researchers have learned that some birds, cats, rats, monkeys and dolphins have it too.

Animals may not remember every experience – neither do people – but they do recall things critical to their survival. For example, birds know where they stored food. Monkeys know the presence of a predator.

Scientists once thought tool use was an exclusively human ability, but that’s not so. Chimpanzees use sticks to catch termites and stones to crack nuts open. Crows can even manufacture tools. By bending a wire, they can make a hook to retrieve a food reward that’s otherwise out of reach.

Researchers presented eight captive brown bears with this food challenge: Three objects – a large log, a small log and a box – were placed in an outdoor enclosure. A food reward was suspended above them. Six of the eight bears were able to move the logs and box into positions that enabled them to fetch the reward. Essentially, they used the three objects as tools.

Dolphin, chimpanzee communication

Language is another measure of intelligence. People, of course, have enormously sophisticated communication skills. But dolphins have complex dialects in the form of crackles, squeaks and whistles. Many researchers say the noises are a language. Chimpanzees and gorillas have used sign language to express emotions and ask for things from people.

Self-awareness – the ability to recognize yourself as an individual – signals intelligence. Babies don’t recognize themselves in the mirror until they are about a year and a half old. Up until then, they probably think the mirror image they see is another baby.

Many other species, including dolphins, ravens and elephants, recognize themselves in the mirror. Researchers put a red dye mark on chimpanzees under anesthesia; once awake, the chimps saw their reflection in a mirror. Instead of touching the red mark on their reflection in the glass, they touched the red mark on themselves, indicating self-recognition.

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Just because animals can’t do certain things, it doesn’t mean they’re unintelligent. After all, humans can’t fly like a bird or swim like a fish. Nor is there a need for us to have the incredible sense of smell a dog has. We’d be sniffing hundreds of different smells from miles away – the scents from perfumes and pollution, gardens and garbage. From an evolutionary standpoint, that wouldn’t help us much. Plus, we’d get sick of it very quickly.

But all animals, including humans, have developed a wide range of capabilities so they can succeed in the environment they live in. Put simply, we’re all using our brains. Now that’s intelligent.

Hello, curious kids! Do you have a question you’d like an expert to answer? Ask an adult to send your question to [email protected]. Please tell us your name, age and the city where you live.

And since curiosity has no age limit – adults, let us know what you’re wondering, too. We won’t be able to answer every question, but we will do our best.

Leticia Fanucchi, Clinical Assistant Professor of Veterinary Clinical Sciences, Oklahoma State University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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The science section of our news blog STM Daily News provides readers with captivating and up-to-date information on the latest scientific discoveries, breakthroughs, and innovations across various fields. We offer engaging and accessible content, ensuring that readers with different levels of scientific knowledge can stay informed. Whether it’s exploring advancements in medicine, astronomy, technology, or environmental sciences, our science section strives to shed light on the intriguing world of scientific exploration and its profound impact on our daily lives. From thought-provoking articles to informative interviews with experts in the field, STM Daily News Science offers a harmonious blend of factual reporting, analysis, and exploration, making it a go-to source for science enthusiasts and curious minds alike. https://stmdailynews.com/category/science/

Timeka N. Tounsel, University of Washington

Some Black consumers may be breaking up with Target this February.

It all started late last month, when the retailer announced that it was ending its diversity, equity and inclusion programs. The move drew widespread rebuke from social justice organizers, including New Birth Missionary Baptist Church Pastor Dr. Jamal Bryant. Although Target said one set of its racial-equity initiatives had already been scheduled to conclude, the timing was notable: The move came just days after the White House called for a federal DEI ban, and as several other companies took similar actions.

Beyond renaming its “supplier diversity” team – now called “supplier engagement” – and ending “diversity-focused surveys,” Target hasn’t said what the change will mean for the many Black entrepreneurs who sell everything from coffee to sunscreen on its shelves. The webpage for the retailer’s Black Beyond Measure initiative, which highlights dozens of Black-founded brands and connects business owners to a program designed to “democratize access to retail education,” remains active.

But Target’s critics, including Minneapolis-based civil rights attorney Nekima Levy Armstrong, view the move as a surrender to the new presidential administration’s attack on equity programs. In a news conference outside Target’s Minnesota headquarters on Jan. 30, 2025, Armstrong called for a nationwide boycott of the store to begin on the first day of Black History Month.

While many social media users posted in support of the boycott, some Black founders whose brands are stocked by Target – and there are dozens of them – have been more conflicted. Tabitha Brown, whose products can be found in various aisles, from books to cooking appliances, asked customers to reconsider boycotting Target. Withholding their dollars, Brown insisted, will hurt Black businesses far more than the corporations that sell their products.

This request for restraint garnered a mixed response on social media. Some Black consumers accused Black business owners of selling out the very racial community that contributed to their success.

So, why would a Black business owner ask consumers to patronize a retailer that signaled it doesn’t care about Black customers? And how did something as mundane as where people buy toilet paper and shampoo become a litmus test for racial consciousness in the first place?

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Black consumers and the fight for dignity

The marketplace has long been a battleground where Black Americans have sought to assert their citizenship. Most of the nation’s biggest household brands didn’t begin to take African American consumers seriously until after World War II. Before that shift, advertisements and product packaging were more likely to feature degrading Black caricatures to appeal to white shoppers, than to address Black consumers directly.

This segregated commercial landscape reinforced the belief among some community members that Black people would not be taken seriously as citizens until they were taken seriously as consumers. They would need to vote with their dollars, patronizing only those brands and retailers that respected them.

In my research on marketing campaigns aimed at Black women, I’ve examined how the struggle for consumer citizenship complicated the dynamic between Black entrepreneurs and consumers. On the one hand, businesses have long leveraged Black ownership as a unique selling proposition in and of itself, urging shoppers to view Black brand loyalty as a path to collective racial progress.

Unlike their larger competitors, Black entrepreneurs relied on their racial community to stay afloat. Patronizing African American businesses could therefore be framed as a racial duty. Conversely, as African American advertising pioneers made clear, recognition from big brands was a political victory of sorts because it signaled that Black dollars were just as valuable as anyone else’s. https://www.youtube.com/embed/SAFubUnsl3Y?wmode=transparent&start=0 A short documentary from The Advertising Club of New York featuring iconic ads from African American marketer Tom Burrell.

Competing for Black dollars

Corporate attention to Black consumers ebbs and flows in a cycle that is especially noticeable in the beauty and personal care industry. In seasons of limited competition for African American customers, entrepreneurs typically thrive, even while they struggle to meet the capital demands of a growing brand. Their success, however, beckons larger corporations, which then seek to capitalize on consumer niches they previously ignored.

Two common approaches that mass market brands pursue to compete for Black dollars include acquiring smaller, established Black brands and developing their own niche products. Large corporations deployed both strategies during a period of intense expansion into the beauty market of the 1980s.

Black owners tried to stave off their competition by creating a special emblem that alerted shoppers to their authenticity. Then, as now, social justice organizations, such as Rev. Jesse Jackson’s Operation PUSH, also initiated boycotts and urged Black consumers not to choose “lipstick over liberation.”

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Nevertheless, many Black entrepreneurs sold their brands, and by 1986 nearly half of the Black hair care market was no longer Black-owned.

A linked fate

Parsing winners and losers within the world of Black enterprise is as difficult now as it was in earlier periods. African American business owners often possess a cultural consciousness that distinguishes their brands, even when they can’t match the resources of larger competitors. And as they figure out how to survive an uneven playing field, Black entrepreneurs sometimes face accusations of betraying their racial community.

In a market governed by the law of supply and demand, Black consumers benefit from increased competition. Yet, racial loyalty sometimes asks that they eschew these benefits for the sake of keeping Black dollars in Black hands.

Four years ago, when Target launched its Black Beyond Measure funding initiative, it seemed that the retailer had struck a rare balance in supporting Black brands and their customers. In addition to curating a collection of products to lure shoppers, Target used the campaign as an opportunity to position entrepreneurs to flourish well beyond Black History Month.

Now, as Black consumers and business owners weigh varying responses to the retailer’s decision to reverse their commitment to DEI values, one question endures: Do Black dollars matter?

Timeka N. Tounsel, Associate Professor of Black Studies in Communication, University of Washington

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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