Consumer Corner
Hyundai Vehicles Available to “Add to Cart” on Amazon Autos
- Customers in the U.S. can buy new Hyundai vehicles directly on Amazon Autos and schedule pickup through participating dealers
- Hyundai is the first and currently only brand available on Amazon Autos
- National program launch kicks off with all-new marketing campaign highlighting the convenience of “Add to Cart”
FOUNTAIN VALLEY, Calif. /PRNewswire/ — Car buyers around the U.S. can browse, order and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos, and schedule a pickup from the dealer. Amazon’s online vehicle sales experience is available nationally in 54 markets, representing 71 percent of Hyundai’s sales volume.1 This creates another way for Hyundai dealers to build awareness of their inventory and offer more convenience to their customers. Additional dealer participation, markets and functionalities will continue to roll out throughout the year.
“At Hyundai, we put the customer at the center of everything we do, and we are always looking for ways to improve the vehicle purchasing experience,” said José Muñoz, President and CEO, Hyundai Motor Company. “We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences. It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”
National Marketing Campaign
To support the launch, Hyundai is announcing an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, social extensions and more. All-new ads highlighting the joy and simplicity of “Add to Cart” begin airing across television, social and digital channels today.
The ad, set in an Amazon fulfillment center, showcases iconic toys and merchandise typically ordered from Amazon, culminating in the reveal of the 2025 Hyundai Santa Fe from an Amazon shipping box. The creative then fades into showing how seamless it is to add the Santa Fe to an Amazon Cart on your phone via Amazon Autos. 
The content will air nationally, including during upcoming professional football and basketball games, and on Amazon Prime Video properties. Beyond video, Hyundai is diversifying the channel mix to demonstrate the ease of purchase on Amazon through out-of-home (OOH), audio, website content, paid search and media partnership integrations.
Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled “In the Time it Takes”, which will run on digital and social channels beginning in mid-January through March. The creative highlights various scenarios in life that should be simple but take longer than expected (i.e. finding the remote or teaching your parent the newest slang term) and then shows how purchasing a Hyundai vehicle on Amazon Autos is even easier than these tasks and could have been completed in this time.
The integrated program was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.
Amazon Autos Vehicle Purchase Experience
The following Amazon Autos information is from About Amazon.
With Amazon Autos, customers have a simple, end-to-end online experience to purchase their next Hyundai vehicle, allowing them to:
- Browse and search for available vehicles at their local dealer by make, model, trim, color, and features
- Get an instant valuation and trade-in their existing vehicle toward the price of the new car
- Select their preferred car
- Secure financing or pay in full
- Complete the checkout process online with their chosen payment option
- Schedule a pick-up time at the dealership
All of this is done within the convenient Amazon experience that customers know and trust, providing a streamlined and transparent car buying process from search to purchase.
Convenient, streamlined experience
With Amazon Autos, customers can search available vehicles from local participating dealers by model, trim, color, features and more—all in one place. Once they select a vehicle, they can secure financing, e-sign paperwork, and complete their order in a matter of clicks.
After finalizing their payment information, customers will select a day and time to pick up their new car at the local participating dealership.
Transparent, haggle-free pricing
Amazon Autos provides transparent, all-inclusive pricing set by the dealer, eliminating the need for negotiation. The price customers see at check-out is the price they pay, inclusive of all taxes and fees.
Seamless vehicle trade-ins
Customers can get a firm trade-in value for their current vehicle by answering a set of questions about the vehicle’s condition and uploading images of their car. The value, which is provided by an independent third-party, can then be applied towards purchasing their new car through Amazon Autos – streamlining the upgrade process within the familiar Amazon shopping experience. At the dealership, customers complete the process by dropping off their trade-in when picking up their new vehicle.
Trusted Amazon shopping experience customers know and love
Vehicle shopping and purchases happen directly within the Amazon store with familiar features like customer reviews, seller (dealership) reviews, add to cart, and the simplicity of the Amazon checkout process.
“At Fred Beans Automotive Group, we take pride in making sure each customer vehicle delivery is a special occasion, in fact we refer to them as events,” said Beth Gilbert Beans, vice president of Fred Beans Automotive Group, which owns five Hyundai dealerships in Pennsylvania and New Jersey. “The decision to buy a car is significant, and no matter how many years I’ve been in this business, the thrill of handing over a set of car keys never fades. We’re excited to continue providing that feeling through this new sales channel and connecting with the millions of shoppers on Amazon through this new, convenient experience.”
More Hyundai dealers will continue to be added to Amazon Autos. Functionality like leasing and expanded financing options will continue to roll out early this year.
Visit Amazon.com/Autos and HyundaiUSA.com/Amazon to learn more.
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.
Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok
1 Amazon Autos is available at select Hyundai dealers in Atlanta, Austin, Baltimore, Beaumont-Port Arthur, Birmingham, Boston, Champaign/Springfield, Charleston, Charlotte, Chicago, Cincinnati, Cleveland, Columbia, Columbus, Dallas, Dayton, Denver, Detroit, El Paso, Fond Du Lac, Ft. Myers/Naples, Harrisburg-York, PA, Harrisonburg, Hartford, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Louisville, Miami, Milwaukee, Minneapolis St., Nashville, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Raleigh-Durham, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Sheboygan, Springfield, MA, St. Louis, Tampa, Traverse City, MI, W. Palm Beach, Washington, D.C.
SOURCE Hyundai Motor America
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner
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Lifestyle
5 Tips to Upgrade Your Home Office
Consider these ideas to blend function, comfort and style, and create a home office that inspires creativity and makes you want to sit down and get things done.
Last Updated on January 26, 2026 by Daily News Staff
5 Tips to Upgrade Your Home Office
(Family Features) Hybrid schedules and remote work have become the norm for many people, which means a functional and inspiring workspace is more necessity than luxury. With the right setup – be it a dedicated room or a cozy corner – your space can boost productivity, spark creativity and make your workday more enjoyable. Consider these ideas to blend function, comfort and style, and create a home office that inspires creativity and makes you want to sit down and get things done. Focus on Comfort The desk and chair are the foundation of any home office. Be sure to build a setup that matches your work style by picking the right height desk (with the proper amount of storage and workspace to complete your tasks) and an adjustable chair with good lumbar support. If you’re at your computer most of the time during the day, an ergonomic keyboard and monitor stand can also make a comfortable difference. Create a Clutter-Free Work Zone Incorporating smart storage solutions like shelves, filing cabinets or baskets can help keep your workspace tidy and free of distracting clutter. Desk trays can keep small office supplies organized and within easy reach while maintaining a clean aesthetic. Add Personality with Decor Much like the rest of your home, your workspace should reflect your personality and style. Add artwork, decorative accents, plants or a photo wall to bring inspiration and freshness to your office and choose a color palette that promotes positivity and focus, such as soft blues, greens or neutrals. Layer Functional Lighting For optimal productivity, combine natural light with task and ambient lighting. If possible, position your desk near a window to capture natural light then supplement your space with a desk lamp for focused illumination and floor lamps, under-shelf lighting or wall sconces to add warmth and depth. Don’t Forget Acoustics Distracting noises can negatively impact focus. To absorb sound, use soft furnishings like rugs, upholstered chairs or curtains and consider a white noise machine if you need a more soothing work environment. Find more ideas to update every room in your house at eLivingtoday.com. Photo courtesy of ShutterstockDiscover more from Daily News
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toys and kids electronics
Harry Potter x Care Bears Plush Collection Casts a Spell on Fans for 25th Anniversary Year
Basic Fun! unveils a Harry Potter x Care Bears plush collection for the 25th anniversary, featuring all four Hogwarts houses in 8-inch and 12-inch sizes.
Two pop-culture comfort zones are colliding in the best way this spring: Basic Fun! has teamed up with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter x Care Bears plush collection celebrating Harry Potter’s 25th Anniversary in 2026.
The crossover brings Hogwarts house pride to Care-A-Lot, with limited-edition Care Bears styled for Gryffindor, Hufflepuff, Ravenclaw, and Slytherin—built for collectors, longtime fans, and anyone who wants a little extra loyalty, compassion, and friendship on their shelf (or in their arms).
What’s in the Harry Potter x Care Bears collection?
The collection arrives in two sizes, each packed with house-specific details and anniversary touches.
12-inch Plush Hoodie Assortment
These larger bears come dressed for maximum cozy: super-soft mascot hoodies, Hogwarts house robes, and iconic house scarves in matching colors.
- Gryffindor House Tenderheart Bear
- Hufflepuff House Love-a-Lot Bear
- Ravenclaw House Wish Bear
- Slytherin House Grumpy Bear
Each 12-inch bear also features the Harry Potter 25th anniversary logo on their paw.
MSRP: $17.99 each (or $34.99 for a 2-pack)
8-inch House Bears Plush Assortment
Smaller, collectible, and ready for adventures, the 8-inch “besties” include house robes, scarves, and a house crest, plus a paw design that blends classic Care Bears charm with the Harry Potter anniversary mark.
- Gryffindor House Tenderheart Bear
- Hufflepuff House Funshine Bear
- Ravenclaw House Grumpy Bear
- Slytherin House Good Luck Bear
MSRP: $9.99 each
Why this crossover works
Basic Fun! says the goal was to connect two worlds that already share a common thread: comfort, imagination, and characters that fans stick with for decades.
“As the iconic Harry Potter franchise celebrates 25 Years of Magic, in honor of the first film in the series, we are beyond excited to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!
Cloudco Entertainment echoed that multi-generational appeal.
“Care Bears and Harry Potter have a unique ability to connect with fans of all ages,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. “Bringing them together was a fun and meaningful way to celebrate imagination, magic, and the comfort these brands have offered for decades.”
When and where to buy
According to the announcement, the Harry Potter x Care Bears plush are launching worldwide this spring, rolling out at retailers across North America, the UK, and the EU. Fans can also find them at major toy retailers starting this month.
For updates, follow @CareBears.
The bigger picture: 25 years of Harry Potter magic
The plush drop lands during a milestone year for the franchise, which continues to expand across films, stage productions, games, location-based experiences, and consumer products—with an HBO Original TV series based on the Harry Potter books also on the way.
If you’re the type who still knows your house without thinking about it—or you grew up with belly badges and Care-A-Lot life lessons—this collection feels like a collectible love letter to both.
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home improvement
Enhance Your Home with Bold Colors
Homeowners seeking ideas to make a design statement and modernize their home interiors and exteriors can incorporate bold colors to achieve their renovation goals. Learn how to incorporate bold colors into your home with these tips.
Enhance Your Home with Bold Colors
(Family Features) Homeowners seeking ideas to make a design statement and modernize their home interiors and exteriors can incorporate bold colors to achieve their renovation goals. Neutrals may be versatile, but bold colors introduce a striking way to reflect personality and elevate a home’s design. Learn how to incorporate bold colors into your home with these tips from the design experts at Simonton Windows & Doors, part of Cornerstone Building Brands, a leading manufacturer of windows in North America. Interior Paint The wall color sets the tone of a room’s overall ambiance, but many homeowners are cautious about incorporating too much color. That’s a valid concern, since too many vibrant hues can feel overwhelming or create competing focal points that leave a room feeling cluttered and busy. The key to bold colors on walls is balance. Bold walls offset by moderate flooring and furnishings create a room that is equally attention-grabbing and tastefully grounding. If you’re hesitant about taking bold colors too far, try designing your room with one bold accent wall and complement that color with accessories such as pillows and rugs or even statement furnishings to tie it all together.
Replacement Windows Windows often fade into a home’s design aesthetic, but that doesn’t have to be the case. In fact, dark window finishes are becoming one of the season’s biggest design statements, offering homeowners a way to refresh their home’s curb appeal. In response to growing consumer demand for sleek, modern window designs, Simonton introduced on-trend black and bronze interior and exterior finishes across its vinyl window collections, including DaylightMax Windows, which feature a unique slim-frame window design offering ample natural light while providing maximum energy efficiency. For maximum impact, durability and low-maintenance appeal, consider pairing black or bronze window finishes with trending seasonal palettes and decor. Cabinetry Architectural elements can also play an important role in establishing a modern design motif for your home. This is especially true when it comes to the cabinetry in your kitchen and bathroom. Stepping away from classic neutral wood stains, white or gray to use bold paint or stain colors instead can completely transform a room. Some homeowners go all-in and incorporate color across the entire room while others apply different colors for the tops and bottoms to create some variation or avoid overdoing a bold hue. Still others opt for a statement approach, and similar to choosing just one wall, they add a bold color to just one section of cabinetry, such as a coffee station or island base. Cabinetry hardware adds another dimension of bold design. Stepping away from classic brushed nickel or oil-rubbed bronze and instead installing matte black, brushed brass, bronze or gunmetal brings a contemporary vibe that can accentuate a bold color choice. Patio Doors Establishing continuity between your indoor and outdoor living spaces means making your patio door part of a cohesive design that flows from the indoors out. An option like the Simonton MaxView Multi-Slide Patio Door Collection does precisely that. With custom sizing up to 10 feet high and 30 feet wide, the collection is available in multiple panel options with bypass, pocket or bi-part configurations. The doors also come in black or bronze exterior finishes, reflecting the trend toward bolder color choices. “Homeowners want modern design without compromising performance,” said Kate Land, vice president of product and innovation at Cornerstone Building Brands. “Incorporating these innovative, durable finishes into our premium vinyl window and door collections delivers exactly that. These bold color options elevate a home’s overall design while the advanced glass and functionality of these vinyl windows deliver the highest standards of energy efficiency and durability.” Incorporating bold colors into your design can make the space feel your own while demonstrating personality and modernization. Find more ideas and inspiration to answer the call for bold style at simonton.com. Discover more from Daily News
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