Food and Beverage
INTRODUCING THE CHEEZ-IT® STOP — FEATURING ‘THE WORLD’S FIRST AND ONLY CHEEZ-IT PUMP’ THAT LITERALLY FILLS YOUR CAR WITH CRACKERS
America’s beloved road trip snack is kicking off the summer season with an absurdly delicious desert destination designed for road-trippers and adventure-seeking Cheez-It® superfans
Last Updated on June 5, 2023 by Daily News Staff
BATTLE CREEK, Mich. /PRNewswire/ — Picture this: You’re driving along the desert highway toward your summer road trip destination. You’re hungry, staring at the road ahead when you swear you see a beacon of your favorite travel snack, Cheez-It®, in the distance. No, it’s not a mirage. It’s the Cheez-It Stop – the biggest, cheeziest roadside attraction to ever grace America’s beloved highways and byways.




Located deep in the California desert, this 100% real destination invites road trippers to fuel up with their favorite 100% real cheese snack at a first-of-its-kind roadside fill station…and we mean literally. Just when you thought you’d seen it all, the Cheez-It Stop replaces car fuel with snack fuel, boasting the World’s First and Only Cheez-It Pump that literally pumps a stream of Cheez-It bags right into your car window. Why? Because what’s a road trip without Cheez-It crackers to snack on? Not only is it an absurdly delicious invention, but also completely free for visitors.
“We know many Cheez-It fans love to travel and they never hit the road without their beloved Cheez-It. We created this brand-first desert outpost to capture the excitement of summer road trips and encourage fans who Want It. Need It. Cheez-It. to fuel up throughout their adventures,” said Erin Storm, brand senior director for Cheez-It. “The Cheez-It Stop will wow with exclusive merch, massive, sharable Cheez-It visuals and aisles stocked with our famous crackers — we can’t wait to see you there.”
Step inside the Cheez-It Stop where road-trippers and Cheez-It fans will take a trip back in time to the nostalgic roadside gift shops of yesteryear, complete with absurdly cheezy mementos and hard-to-find Cheez-It flavors that aren’t just a want, but a need. Visitors will find Instagram-worthy aisles stocked with road trip essentials like nostalgic Cheez-It Stop collectables, exclusive cheezy merch and a variety of the most beloved Cheez-It flavors. Visitors can shop it all, as these items will be available for purchase to commemorate their visit to this epic oasis.
The Cheez-It Stop is open for one week only starting today, June 5, through Sunday, June 11, from 10 a.m. – 6 p.m. PST daily located at 61943 Twentynine Palms Highway in Joshua Tree, a perfectly situated desert destination for fans looking to make the 128-mile drive from Los Angeles or the 168-mile trek from San Diego.
Hungry for more ways to Want It. Need It. Cheez-It? Be sure to follow @CheezIt and #CheezItStop on Instagram, Facebook and TikTok, plus, shop exclusive leftover and existing merch drops on cheezit.com to get in on the Cheez-It Stop fun no matter your location.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg’s Better Days® Promise ESG strategy, we’re addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030 (from a 2015 baseline). Visit www.KelloggCompany.com.
SOURCE Kellogg Company
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Food and Beverage
Why restaurant self-service kiosks can actually result in customers ordering less food
Last Updated on March 21, 2026 by Daily News Staff
Lu Lu, Temple University and Wangoo Lee, Hong Kong Polytechnic University
When restaurant customers order from self-service kiosks while a line forms behind them, they feel rushed, prompting them to buy less and stick to familiar items instead of browsing for something new, according to a recent study we published.
self-service kiosks
We found that businesses can reduce this pressure and increase satisfaction by revamping their system so that a single line of waiting customers leads to multiple kiosks. That way, customers feel less rushed because they aren’t the only ones who may be holding up the line.
We are experts in food and beverage marketing who research self-service technology. In recent years, many restaurants have adopted automated technology to streamline the menu ordering process and address staffing shortages. This ultimately gives customers more control over ordering, but an unintended consequence of this has seemed to be that it also makes them feel more responsibility for keeping the line that forms behind them moving, leading to rushed orders.
To understand what’s going on, we conducted three experiments in which we asked hundreds of participants to imagine waiting in line at a restaurant in a variety of scenarios. We found that most people do in fact feel pressured to order quickly when there’s a queue behind them. This resulted in hasty decisions and lower overall spending.
But we also found that retailers can mitigate this in one of two ways: by creating a single line serving several kiosks or by showing a pop-up message on the kiosk interface stating that the business takes full responsibility for any service delays during menu orders.
Our research reveals the social dynamics at play in do-it-yourself ordering and we believe offers valuable implications for designing a more effective and customer-friendly self-service process. It also alerts restaurant owners to the potential unintended consequences of switching to automated technology.
Lu Lu, Associate Professor of Sport, Tourism and Hospitality Management, Temple University and Wangoo Lee, Assistant Professor, Hong Kong Polytechnic University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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Foodie News
S.Pellegrino Young Chef Academy Competition Launches Its Seventh Edition
The S.Pellegrino Young Chef Academy Competition invites chefs under 30 to apply between February 16 and June 9, 2026. This competition emphasizes technical skill, creativity, and personal belief, serving as a platform for mentorship and visibility in fine dining. Winners receive guidance from renowned chefs, enhancing their culinary journeys.
Last Updated on March 20, 2026 by Daily News Staff
If you’re a chef under 30 with a dish that says something real about who you are, S.Pellegrino is officially calling.
The S.Pellegrino Young Chef Academy Competition has launched its seventh edition, opening applications worldwide starting February 16. The program is designed to identify and support the next generation of culinary talent—not just with a trophy at the end, but with mentorship, visibility, and a pathway into the global fine-dining conversation.
Applications are open for four months, closing June 9, 2026, through the official platform at sanpellegrinoyoungchefacademy.com.
More than a contest: a platform for young chefs
S.Pellegrino positions the Young Chef Academy as more than a competition. It’s a development pipeline—a way to help emerging chefs sharpen their voice, pressure-test their ideas, and connect with influential figures in gastronomy.
The Academy emphasizes three core judging elements throughout the process:
- Technical skill
- Creativity
- Personal belief
That last piece matters. This isn’t only about executing a perfect plate—it’s about what you stand for as a chef, and how that shows up in your food.
How the competition works
The competition divides applicants into 15 regions, with selections supported by ALMA, the International School of Italian Culinary Arts.
Here’s the flow:
- Applications open (Feb. 16 to June 9, 2026)
- Shortlisted candidates are selected within each region
- Chefs compete in 15 Regional Finals
- Regional winners advance to the Grand Finale
At the Grand Finale, finalists present their dishes to an international jury of renowned chefs.
Alongside the main title, participants can also compete for three collateral awards that recognize:
- Social responsibility
- Connection to culinary heritage
- Expression of personal belief through food
New this edition: mentorship that extends beyond the finale
One of the most interesting updates this year is a new mentorship initiative, aimed at reinforcing the Academy’s long-term commitment to supporting chefs beyond the competition cycle.
As part of that initiative, Ardy Ferguson (Global Winner of the 2024–25 edition) will complete a dedicated mentorship experience, spending three weeks working alongside two internationally recognized chefs who served on the previous jury:
- Julien Royer (Odette, Singapore)
- Jeremy Chan (Ikoyi, London)
Ferguson described the Academy as a career-shaping experience, noting that the continued learning opportunity is a way to keep pushing his craft and build on what the program offers.
Royer and Chan both emphasized what the competition is really testing: not only skill, but conviction—the ability to refine a vision and cook with individuality under pressure.
What applicants need to submit
To apply, chefs under 30 are invited to submit a signature dish that reflects:
- Personal belief
- Technical skill
- Creativity
If you’ve been building a dish that tells your story—your background, your values, your obsession, your point of view—this is the moment the competition is designed for.
Key dates and link
- Applications open: February 16, 2026
- Applications close: June 9, 2026
- Apply / learn more: https://www.sanpellegrinoyoungchefacademy.com/
Source: PRNewswire
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Recipe of the Week
Creative Cupcakes to Complete Your Easter Feast
The Chocolate Easter Egg Cupcakes bring joy to post-Easter gatherings with a moist cake, creamy frosting, and delightful chocolate candies. The recipe, requiring a 30-minute prep and 15-minute cook time, offers a treat for chocolate lovers. For more dessert ideas, visit Culinary.net.

(Feature Impact) Once the Easter baskets are put away and the main course is cleared from the kitchen, you can liven up the dessert table or send guests off with a thoughtful treat thanks to these Chocolate Easter Egg Cupcakes. Moist cake, creamy frosting and chocolate-coated candies combine for a seasonal sweet that’s sure to impress.
To find more dessert ideas that satisfy chocolate lovers – and all your loved ones – visit Culinary.net.
Chocolate Easter Egg Cupcakes
Recipe adapted from A Classic Twist
Prep time: 30 minutes
Cook time: 15 minutes
Cupcakes:
- 1 cup all-purpose flour
- 1 cup sugar
- 1/3 cup cocoa powder
- 1 teaspoon baking soda
- 1/2 teaspoon baking powder
- 1/2 teaspoon salt
- 1 egg, at room temperature
- 1/2 cup buttermilk, at room temperature
- 1/2 cup hot water
- 1/4 cup vegetable oil
- 1 teaspoon vanilla extract
Frosting:
- 3 sticks unsalted butter, softened and cubed
- 3 cups powdered sugar, sifted
- 2-3 tablespoons milk
- 1 teaspoon pure vanilla extract
- 1 pinch salt
- 2-3 drops brown food coloring
- egg-shaped chocolate-coated candies
- To make cupcakes: Preheat oven to 350 F. Line 12-cup muffin tin with cupcake liners.
- In bowl of electric mixer, sift flour, sugar, cocoa powder, baking soda, baking powder and salt.
- In medium bowl, whisk egg, buttermilk, water, vegetable oil and vanilla extract.
- Mix dry ingredients on low speed 1 minute. Add wet ingredients. Mix 2 minutes on medium speed and scrape sides and bottom of bowl. Mix 1 minute on medium speed.
- Divide evenly among cupcake liners.
- Bake 12-15 minutes, or until toothpick inserted in center comes out almost clean.
- Cool cupcakes on wire rack.
- To make frosting: Using paddle attachment of electric mixer, whip butter 8 minutes on medium speed until pale and creamy. Add powdered sugar, milk, vanilla extract and salt; mix on low speed 1 minute. Increase speed to medium and mix 6 minutes until frosting is light, creamy and fluffy. Add food coloring and whip 1 minute.
- Pipe frosting onto cupcakes and top with egg-shaped chocolate-coated candies.
Photo courtesy of Unsplash

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At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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